Afleveringen
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How are industry standards shaping the future of autonomous vehicles and software-defined cars?
In this enlightening episode of Point B, Steve Schwinke delves into the world of automotive standards with Ben Engel and Ahmed Sadek from ASAM (Association for Standardization of Automation and Measuring Systems). The conversation explores how standardization is driving innovation in the mobility space, particularly in autonomous driving and software-defined vehicles. From facilitating data exchange to enabling faster development cycles, the guests shed light on the critical role of standards in the evolving automotive landscape. They discuss the challenges and opportunities in creating industry-wide standards, the importance of collaboration, and the impact of these standards on the future of transportation.
Ben Engel is the Chief Technology Officer at ASAM, driving standardization in the automotive industry. With over 5 years of experience, he focuses on developing standards for autonomous driving and ADAS. Ben champions collaboration among industry stakeholders, emphasizing the crucial role of standards in advancing innovation and safety in automotive technology.
Ahmed Sadek is the Product and Technology Manager at ASAM, leading software-defined vehicle and simulation standards. With over a decade of experience, including roles at Qualcomm and Capgemini Engineering, Ahmed brings extensive expertise in autonomous driving software development, control systems design, and vehicle dynamics modeling to his current position in automotive standardization.
[00:00:00 - 00:08:59] The Power of Standardization in Mobility
Standards are crucial for enabling collaboration in the autonomous driving industry.ASAM facilitates the exchange of data and collaboration among various industry players.Standardization has evolved from a dry topic to an agile, research-driven process.[00:09:00 - 00:15:59] Software-Defined Vehicles: A New Era
The shift to software-defined vehicles is changing the approach to diagnostics and data collection.High-speed connectivity has led to an exponential increase in vehicle-generated data.Standards like SOVD aim to facilitate data exchange between vehicles and the cloud.[00:16:00 - 00:22:59] SOVD: Revolutionizing Vehicle Diagnostics
SOVD (Service-Oriented Vehicle Diagnostics) adapts to the new service-oriented architecture of modern vehicles.SOVD allows for dynamic capability description, reducing the need for constant updates.The standard fits well with product-based approaches to OTA and data logging solutions.[00:23:00 - 00:29:59] Navigating Conflicts and Compromises in Standardization
Successful standards balance industry-wide suitability with flexibility for individual companies.ASAM aims to involve a diverse range of stakeholders to ensure standards have weight and relevance.Conflict resolution and neutrality are crucial aspects of ASAM's role in standard development.[00:30:00 - 00:36:00] The Future of Autonomous Driving and Trust
Collaboration between different industry sectors (e.g., automotive and telecommunications) is increasingly important.Trust in autonomous vehicles will gradually build as people become more familiar with the technology.Cautious optimism and rigorous testing are necessary for the safe deployment of autonomous vehicles.Quotes:
"Standards are the key enabler to allowing people to work together." - Ben Engel
"The suppliers want to monetize the data, but how do we reach the point of monetization is not really a differentiating point for the OEMs. This is where standards will come in." - Ahmed Sadek
Connect with Ben and Ahmed:
LinkedIn:
https://www.linkedin.com/in/benjamin-engel/
https://www.linkedin.com/in/ahmedsadek89/
Connect with Sibros:
Website: https://www.sibros.tech/
LinlkedIn: https://www.linkedin.com/company/sibros/
X: https://twitter.com/sibrostech
Watch the full video on our YouTube channel:
https://www.youtube.com/@sibrostech
Explore Sibros for yourself. Sign up for a free 30-day Sibros evaluation sandbox tenant to get acquainted with our Deep Logger, Updater and Commander products and features. Click here!
Point B is sponsored by Sibros, an award winning connected vehicle software company located in the heart of Silicon Valley, guided by passionate leaders with deep automotive tech industry roots, and backed by renowned strategic investors.
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How is data from race cars transforming not only motorsports but also the future of everyday vehicles?
But first! Learn how data and innovative Over-The-Air (OTA) technologies are revolutionizing recall management in the automotive industry, making it more efficient, cost-effective, and customer-centric in this complimentary eBook, click to download for FREE: https://content.sibros.tech/recalls-ebook
In this episode of Point B, Steve Schwinke sits down with Romain Leroux, a rising star in the world of motorsports. Romain shares his passion for racing and how it has been a part of his life since childhood. The conversation dives into the critical role that data plays in modern racing, from setting up the car to making real-time decisions during a race. Romain explains how the use of data has evolved over the years and how it has become an essential tool for drivers and engineers alike. The discussion also touches on the similarities between the use of data in racing and in the development of everyday vehicles, highlighting how motorsports serve as an incubator for technologies that eventually make their way into the cars we drive. Romain also shares his thoughts on the future of motorsports, including the increasing presence of electric and hybrid vehicles in racing.
Romain Leroux, a true racing prodigy and member of Aston Martinâs âYoung Driver Academy,â cemented his place in racing by winning the 2021 GT4 French Racing championship behind the wheel of an Aston Martin Vantage AMR. Leroux then pushed himself to the limit and earned the title of Vice-Champion in the fiercely competitive 2022 ADAC GT4 Germany with Dörr Motorsport. Now, as a driver for Bullit Racing in the 2023 GT World Challenge Endurance Cup, he stands poised to leave his mark in endurance driving.
[00:01:00] - [00:05:00] From Passion to Profession: Romain's Journey in Motorsports
- Romain's passion for cars and racing began at a young age, with a family history in motorsports
- Becoming a successful race car driver requires more than just driving fast; it involves understanding the car, engineering, and technology
- Drivers work closely with engineers to set up the car and optimize performance
[00:06:00] - [00:12:00] The Critical Role of Data in Modern Racing
- Data has become increasingly important in motorsports, with thousands of data points collected from race cars
- Drivers and engineers analyze data to find ways to improve performance, even by fractions of a second
- Data is used to anticipate and prevent failures, leading to more reliable race cars
[00:15:00] - [00:22:00] Motorsports as an Incubator for Automotive Technology
- Motorsports serve as an amplified reality of the automotive industry, with technologies developed for racing eventually making their way into everyday cars
- Manufacturers are investing in motorsports to improve their brand image and develop new technologies for road cars
- Romain believes that the future of motorsports is exciting, with more brands returning to the sport and investing in new technologies
[00:23:00] - [00:26:00] The Potential of Data in Coaching Everyday Drivers
- Romain discusses how data and simulation technology could be used to coach and train everyday drivers
- Simulators can provide a safe environment for drivers to learn how to handle difficult situations without the risks associated with real-world driving
- The use of data and simulation technology could lead to safer roads and more confident drivers
[00:27:00] - [00:32:00] The Future of Motorsports: Electric, Hybrid, and Beyond
- Romain believes that motorsports must evolve with the times, and electric and hybrid vehicles will play an increasingly important role
- While fully electric racing may not replace traditional motorsports entirely, hybrid engines offer a compelling compromise between performance and sustainability
- Romain emphasizes the importance of enjoying the experience of racing, as it is a dream for many people
Quotes:
"Data doesn't lie, and that's why we invest in it. It's the most accurate way to predict and get as much information as possible." - Romain Leroux
"Motorsports is just a fraction of what the automotive industry is, but I think it's a good reflection of the way things are moving towards, and it's an amplified reality of what the automotive industry is like in general." - Romain Leroux
Connect with Romain:
Instagram: https://www.instagram.com/romainleroux_/
Connect with Sibros:
Website: https://www.sibros.tech/
LinlkedIn: https://www.linkedin.com/company/sibros/
X: https://twitter.com/sibrostech
Watch the full video on our YouTube channel: https://www.youtube.com/@sibrostech
Point B is sponsored by Sibros, an award - winning connected vehicle software company located in the heart of Silicon Valley, guided by passionate leaders with deep automotive tech industry roots, and backed by renowned strategic investors.
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Point B welcomes, Najib El Ajjani, ISO 26262 functional safety expert and Head of Safety and Cybersecurity at Cubonic GmbH, to discuss road safety and the role autonomous vehicles will play in improving it. Take a drive with us as Najib outlines challenges automakers have faced, particularly in the EV and AV sectors, why EVs are better designed to support autonomous vehicle operations, and how to cover all levels of safety through testing and certification, OEM responsibility, and thinking ahead of industry standards. Donât miss out on all this and more in this exciting episode of Point B!
Najib is the head of Safety and Cybersecurity at Cubonic GmbH, a startup based in Cologne, Germany with a mission to create the first integrated eLCV (electric Light Commercial Vehicle) enabling autonomous driving and connected ecosystems.
For the last 12 years, Najib has shaped his career working for automotive international OEMs and Tier1 suppliers. He started his mission within functional safety prior to the publication of the first safety standard release ISO 26262 in 2011. Eventually, he participated in the automotive industryâs preparation for the adoption of the new upcoming safety standard.
Throughout his career, he worked on challenging projects and advanced technologies creating safety concepts for cutting edge HW technologies and advanced SW platforms.
Najib has been actively contributing to the mobility transformation from its first applications of emission reduction solutions, e.g., stop and start, engine management systems, and post-treatment active regeneration for diesel and gasoline engines. Ultimately, accompanying the vehicle electrification from hybridization to full electrification.
During his career, Najib has always been passionate about actively contributing to shaping safe, secure, sustainable, and accessible mobility. During this path, he actively implemented multiple organizational changes to reach state-of-the-art safety compliance and organization awareness. This all, while working closely with board members and engineering teams.
He also took part in the ISO technical committee working group for Automotive Cybersecurity which is responsible for the ISO/SAE 21434 Cybersecurity Engineering standard definition.
Najib holds a B.A. in Electrical Engineering and an M.A. in Quality and Dependability Engineering from Polytech Engineering School in France.
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In this groundbreaking episode of Point B, Shawn Turner, Senior Research Engineer at Texas A&M Transportation Institute (TTI), sheds light on the innovative use of connected vehicle data, machine learning, and AI in the realm of road safety. Delving into the intricacies of data collection and analysis, Shawn outlines the challenges in handling massive datasets, various use cases of connected vehicle data, and how data is leveraged to enhance road safety. He also talks about the role of V2X and V2I technologies and the importance of ensuring data privacy and protection in this rapidly evolving field. All this and more in this episode of Point B!
Shawn Turner is a Senior Research Engineer at Texas A&M Transportation Institute (TTI), where he has conducted and managed applied research for 32 years. Shawn is a nationally recognized expert with practical experience in multimodal travel data collection and analysis, performance measures and monitoring, and mobility analysis. In short, he is a data nerd. Shawn works with the public and private sectors to advance the use of the best available and high-quality data in transportation.
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In this episode, Alexander Rosen, Co-founder of DeepDrive, sits down with us to explore innovations in the Tier 1 automotive sector. From extending EV battery range to revolutionizing powertrain technology and intelligent modules that amalgamate numerous functions into a singular unit, we discuss how these innovations are not only disrupting the Tier 1 sector but enabling automakers by significantly reducing total cost of ownership, enhancing safety, and setting new standards in serviceability.
As a co-founder of DeepDrive with vast research experience in wheel hub motors, fault-tolerant electric machines, and manufacturing technologies, Alexander played a pivotal role at Fraunhofer Institute before contributing to Bosch as a Senior Expert in Electrical Machines.
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Special guest Kim Mathers, VP of Product Marketing & Strategy at REE Automotive, joins Point B for an in-depth discussion on unlocking new possibilities for the EV commercial market. What innovative technologies are fundamentally changing the function of fleet vehicles? How can OEMs and fleet managers get increased flexibility in vehicle design and enhanced performance? Most importantly, how is REEâs future-proof tech decreasing the Total Cost of Ownership and increasing the Total Benefit of Ownership? All this and more in this episode of Point B!
Kim Mathers is the highly accomplished VP of Product Marketing and Strategy at REE Automotive with over 20 years of global experience in developing and innovating products, road mapping, and lifecycle management. With a proven track record of driving product transformation through strategic business planning and leveraging market and consumer insights, Kim has consistently enabled profitable growth. Throughout her various executive roles in organizations such as Mopar, Maserati North America, and Chrysler Group LLC, she has established herself as a change agent known for her collaborative approach. Kim holds an MBA from the University of Windsor and a BASc in Materials Engineering from Queenâs University.
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In this episode of Point B, we are joined by special guest Ali Vezvaei, Chairman of Next.e.GO Mobile, to discuss the changes taking place in urban mobility. How can lean manufacturing be improved and leveraged to create more sustainable products? What is Next.e.GO Mobile doing to create a unique experience? And what disruptive approaches and technologies are being leveraged to tackle the challenges associated with urban mobility?
Ali Vezvaei has more than 20 years of experience in executive, board, and operational management functions, including in the areas of technology and energy tech as well as global investments and M&A. He is currently the CEO of ND Group B.V., an international private equity and portfolio holding company based in the Netherlands with a presence or footprint around the globe, as well as the chairman of the administrative board of German independent electric car producer Next.e.GO Mobile SE, chairman of the supervisory board of a Swiss-based lithium asset, Arcore Ltd. and President and member of the management board of Euromax Resources, a listed company on TSX. Previously, Mr. Vezvaei had held the position of Executive President & CEO of Bilfinger SE in the Middle East, where he was in charge of group companies and their operations across the region. Prior to that, he assumed the responsibility as the President of Lindeâs Engineering division across the MENA region while serving as a member of the board of its affiliated companies in the region. Prior to joining the Linde Group, Mr. Vezvaei worked for more than a decade at Siemens, where he served as the Global Senior Vice President of Siemens Oil & Gas after he had served as the Division Cluster CEO of the firmâs Oil and gas division in the Middle East. He served previously as Siemens Oil & Gas Divisionâs Global Vice President for Strategy and Mergers and acquisitions and has assumed several other senior management positions during his tenure with Siemens. Mr. Vezvaei accomplished his Executive Education at both Harvard Business School as well as the University of Oxford - SaĂŻd Business School. He also holds a bachelorâs degree in mechanical engineering.
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Point B welcomes special guest John Correia, Managing Director at Connected Strategy Advisors, on a deep dive into automotive connectivity. How have OEMs leveraged connectivity and data in the past? How can they utilize connectivity to change and improve the customer experience? And whatâs next in the realm of predictive analytics and the software-defined vehicle? All is revealed in this episode of Point B.
John Correia has over 30 years of experience leading technical development across a number of cutting-edge automotive technologies â most notably infotainment, telematics, and other forms of connectivity. John is currently working with Connected Strategy Advisors as Managing Technical Director. He is focused on helping a variety of companies more fully exploit the rich data and analytics that connected devices and machines of all varieties can provide.
Previously, John held a number of leadership positions within the connectivity and infotainment areas GM/OnStar and Ford exposing him to a diverse variety of connected technologies, business models, and lessons learned.
At Ford, John was an advisor for several years and then joined Ford as Chief Engineer of the Advanced Product Engineering team within Fordâs Enterprise Connectivity group, transitioning to Director of Product Management for many of their Digital Connected Platforms. During this time, John was involved in V2X, ADAS, OTA, Autonomous, and SW Defined Vehicle initiatives.
During Johnâs 15 years at GM/OnStar, he was Director of their advanced development, innovation lab, OTA activities, and all of their mobile and embedded infotainment applications. Before that, he led the technical development for several generations of OnStar systems and managed the team of experts focused on strategic technologies such as Wireless/RF, Positioning, Voice Recognition, Security, Consumer Device Connectivity (BT, WiFi, NFC), Satellite Radio, and Vehicle Interface. During this time, he was instrumental in leading GMâs early efforts to exploit vehicle data to provide more engaging customer relationships, improve product quality, and enhance overall customer satisfaction. His achievements include over 17 patents, 2 Boss Kettering Innovation awards, and several chairman and CEO-level recognition awards.
Prior to GM, John worked for Ford and Visteon, designing and packaging audio and cellular systems. In addition to managing some of the Ford/Lincoln RESCU activities, he helped establish many of the early cellular and satellite systems. John is an Electrical and Computer Engineering graduate from the University of Michigan and has an MBA from the University of Michigan Ross School of Business.
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Special guest Matt Harden, AVP Business Development at AT&T, takes us on a drive down 5G lane. How is 5G enabling new vehicle functionalities and supporting mission-critical connected vehicle functions? What challenges are networks facing to support the shift to the software defined vehicle? And what does the future have in store for 5G and automotive?
Matt Harden, AVP Business Development, is responsible for AT&T Connected Solutionâs Connected Car team. His team is responsible for managing each of AT&Tâs OEM relationships from RFx, to contracting, to deploying, and supporting after launch. Matt joined AT&T as part of the Leadership Development Program in 2008. Since then, Matt has held positions in Network Operations, New Product Deployment, Business Solutions, and IoT Product Development. Matt serves on the board of two different 501c3 organizations, Hackinâ for Harden and the Navy Football Brotherhood, and also supports the US Naval Academyâs admission office as a Blue and Gold Officer representative in Georgia. Matt holds an MBA from the University of Georgia and a Bachelor of Science degree from The United States Naval Academy. Following graduation from the Naval Academy, he served 9 years on active duty and continues to serve in the reserves with multiple deployments in support of Operations Iraqi Freedom, Enduring Freedom â Afghanistan, and Enduring Freedom â Philippines. Matt and Andreea have been married for 18 years and have 4 daughters.
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Brian Carlson, Director of Global Product and Solutions Marketing at NXP, is back on Point B to continue his discussion on the evolution of SDVs, this time with a focus on software. How are new E/E architectures (discussed in last monthâs episode) changing the way automakers do software? How are OEMs navigating this new world of OTA updates and full-vehicle data logging? What challenges must be overcome to ensure success?
Brian Carlson is responsible for global marketing of automotive processors and solutions at NXP Semiconductors. He focuses on enabling new innovations that can create new automotive industry business opportunities. He has over 30 yearsâ experience driving leading-edge, computing and communications products, with roles in product development, technology marketing, product management, and business development. He served as vice-chairman on the MIPI Alliance board of directors where he led the mobile charge into adjacent markets including automotive and IoT. Brian holds a Masterâs of Science degree in Electrical Engineering from Southern Methodist University.
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Point B welcomes the Director of Global Product and Solutions Marketing at NXP, Brian Carlson, to discuss how new vehicle architectures are changing the world. What changes is the automotive industry seeing? Is there one vehicle architecture to rule them all (domain vs. zonal)? What are the implications of these shifts, and what are silicon providers doing to support and address them?
Brian Carlson is responsible for global marketing of automotive processors and solutions at NXP Semiconductors. He focuses on enabling new innovations that can create new automotive industry business opportunities. He has over 30 yearsâ experience driving leading-edge, computing and communications products, with roles in product development, technology marketing, product management, and business development. He served as vice-chairman on the MIPI Alliance board of directors where he led the mobile charge into adjacent markets including automotive and IoT. Brian holds a Masterâs of Science degree in Electrical Engineering from Southern Methodist University.
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Point B welcomes Scotty Reiss, Founder of A Girls Guide to Cars, to talk about tech adoption challenges faced by automakers when introducing new features into their vehicles. What will it take to increase consumer comfort and confidence when using new automotive technologies? How can OEMs increase their ROI on advanced automotive tech? What are some of the things the industry can do to accelerate new feature adoption?
Scotty Reiss is the founder of A Girls Guide to Cars, the leading automotive site for women. Missioned with sharing cars on women's terms, Scotty also regularly contributes car content to Forbes, Parents, Pure Wow, and others. She has written for The New York Times, Town & Country, The New York Daily News, and Adweek. Scotty also serves on the board of Women in Automotive and as a juror and steering committee member of the World Car Awards. A graduate of the Grady College of Journalism at the University of Georgia, she lives in Austin, Texas with her husband and daughters.
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Mark Thomas, EVP of Marketing & Alliances at Ridecell, returns to Point B to conclude his discussion on the digital transformation of fleet vehicles, with special focus on the digital key. What must OEMs and fleet managers consider when implementing a digital key solution? How will digital keys streamline vehicle checkout processes and user experience? How will this technology make vehicles safer and more secure?
Mark Thomas is the EVP of Marketing & Alliances at Ridecell, the leading automation and mobility platform provider for digital transformation. Prior to joining Ridecell, Thomas headed the connected car marketing team at Cisco Jasper, where he developed the product and go-to-market strategies for automotive OEMs. Prior to Cisco, Mark led product marketing at HERE, a leading automotive maps company. In addition, Mark served in marketing, strategy, and business development roles at Apple and Nokia. Mark holds a B.A. from University of California, Berkeley, and an M.B.A. from the University of Pennsylvania Wharton School of Business.
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In this episode of Point B, Mark Thomas, EVP of Marketing & Alliances at Ridecell, provides insights on how automation and data are driving the transformation of fleet vehicles and enabling exciting new opportunities in the realm of shared mobility. How are data insights assisting automated workflows? What are the benefits of a digitally transformed fleet? What technologies are driving this transformation?
Mark Thomas is the EVP of Marketing & Alliances at Ridecell, the leading automation and mobility platform provider for digital transformation. Prior to joining Ridecell, Thomas headed the connected car marketing team at Cisco Jasper, where he developed the product and go-to-market strategies for automotive OEMs. Prior to Cisco, Mark led product marketing at HERE, a leading automotive maps company. In addition, Mark served in marketing, strategy, and business development roles at Apple and Nokia. Mark holds a B.A. from the University of California, Berkeley, and an M.B.A. from the University of Pennsylvania Wharton School of Business.
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Florian Rohde, Managing Partner at iProcess, is back on Point B to conclude his discussion on the internal transformation of the automotive industry. What roadblocks are stopping startups and legacy automakers from ensuring continued success in the automotive industry? Is there really a lack of engineering talent in the industry? What do OEMs need to consider in the realm of connectivity and software-defined vehicles?
Florian worked for several years in the "classic" automotive world at Siemens and Continental managing the validation of the first-generation electric power steering systems. During this time, he was responsible for the system validation of the first-generation electric power steering systems, some of the first ASIL-D projects worldwide.
From 2012 to 2018, he implemented a continuous validation concept at Tesla in his role as Senior Manager of Vehicle Firmware Validation.
The solutions put in place were powerful enough to allow Tesla to launch vehicle software packages within 24 hours from code change to over-the-air customer deployment. The test coverage included all static vehicle functionality, UI/UX, chassis, and powertrain as well as autopilot, and ran in an end-to-end automation environment.
After Tesla, Florian served as Director of System Integration and Validation at NIO where he worked in close collaboration with the team in Shanghai and built up technology similar to that at Tesla, to perform fully automated and continuous integration and validation during the development of new products and features.
Florian joined iProcess as a Consultant in 2019, his main focus lies on integrating more complex and safety-relevant mechatronic systems, and evolving software over time into cutting edge products.
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Florian Rohde, the Managing Partner at iProcess, joins Point B in a two-part discussion on the internal transformation of the automotive industry. How do startup and legacy automakers need to change their processes, mindset, and approach to successfully support the development and advancement of the software defined vehicle?
Florian worked for several years in the "classic" automotive world at Siemens and Continental managing the validation of the first-generation electric power steering systems. During this time, he was responsible for the system validation of the first-generation electric power steering systems, some of the first ASIL-D projects worldwide.
From 2012 to 2018, he implemented a continuous validation concept at Tesla in his role as Senior Manager of Vehicle Firmware Validation.
The solutions put in place were powerful enough to allow Tesla to launch vehicle software packages within 24 hours from code change to over-the-air customer deployment. The test coverage included all static vehicle functionality, UI/UX, chassis, and powertrain as well as autopilot, and ran in an end-to-end automation environment.
After Tesla, Florian served as Director of System Integration and Validation at NIO where he worked in close collaboration with the team in Shanghai and built up technology similar to that at Tesla, to perform fully automated and continuous integration and validation during the development of new products and features.
Florian joined iProcess as a Consultant in 2019, his main focus lies on integrating more complex and safety-relevant mechatronic systems, and evolving software over time into cutting edge products.
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Bill Thompson, Sr. Director of Mobility at Rightpoint, returns to Point B to finish his discussion on the digital user experience. How can connected vehicle data help unlock new features, customize services, and increase brand value as technology continues to evolve in the automotive industry and beyond?
Bill Thompson is Sr. Director of Mobility at Rightpoint, a digital experience company in a relentless pursuit of a world that works better for people. In his current role, Bill is focused on growing the mobility centered business responsible for creating connected experiences that move humanity across Land, Sea, Air, and Virtual environments.
Before Rightpoint, Bill spent 17 years at General Motors primarily focused on digital experiences from web, mobile and In-Vehicle. As leader of the In-Vehicle User Experience team, his responsibilities included team building, discipline growth, guiding strategic design, brand development, cross-channel collaboration, and implementation of digital interfaces across the global product portfolio.
Over multiple generations of products, he has helped to bring industry-leading technologies such as Autonomous Cruise, Advanced Park Assist, Augmented Reality, Google Built-In, Apple CarPlay, Realtime 3D, as well as enhanced drive modes like Watts-to-Freedom and CrabWalk to market.
It was in the In-Vehicle realm where Bill honed his belief that unified digital experiences are as critical for users as they are for brands; especially while moving to a future of electrification, automation, and endless mobility options connected through the digital frontier.
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Point B co-host Michael Kara is joined by the 1st Vice Chair of the City of Gothenburg Transport Board, Hans Arby to discuss the importance of getting connected cars on speaking terms with cities and the role of data in the impending technological transportation transformation.
Hans Arby is a senior researcher at RISE (Research Institute of Sweden) and adviser for public and private mobility actors, focusing on business model and ecosystem innovation and governance. He is 1st Vice Chair of the City of Gothenburg Transport Board. He founded UbiGo which launched one of the first commercial, subscription-based MaaS (Mobility as a Service) operations in Stockholm. He has close to 20 years of experience within sustainable transport, ITS and has been providing strategic support to cities in developing transport strategies and long-term planning and marketing of public transport. He has an MSc in electrical engineering from Chalmers university and has been working with business development, marketing and sales in different high-tech industries before entering the mobility industry.
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Join Point B host Steve Schwinke and his guest Mani Iyer, CEO of Solectrac, for a discussion on the role of electric tractors in the future of agriculture. Learn converting to EVs will not only save the industry money, but produce more affordable, sustainable, and healthier food for everyone.
Mani Iyer, CEO of Solectrac, is a 28-year veteran of the agricultural and construction industries. He has extensive knowledge in the tractor space and has served in a wide variety of leadership positions in North America, South America, and Asia. He is the former President of LuiGong North America and spent over 9 years as President and CEO of Mahindra Americas. Iyer's expertise includes business strategy and development, international equipment sales and marketing, channel development, supply chain management, product support and service, manufacturing, and quality assurance.
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In this episode of Point B, host Steve Schwinke dives into a discussion with Sr. Director of Mobility at Rightpoint, Bill Thompson about key considerations in creating an effective digital experience for the vehicle user.
Bill Thompson is Sr. Director of Mobility at Rightpoint, a digital experience company in a relentless pursuit of a world that works better for people. In his current role, Bill is focused on growing the mobility centered business responsible for creating connected experiences that move humanity across Land, Sea, Air, and Virtual environments.
Previous to Rightpoint, Bill spent 17 years at General Motors primarily focused on digital experiences from web, mobile and In-Vehicle. As leader of the In-Vehicle User Experience team, his responsibilities included team building, discipline growth, guiding strategic design, brand development, cross-channel collaboration, and implementation of digital interfaces across the global product portfolio.
Over multiple generations of products, he has helped to bring industry-leading technologies such as Autonomous Cruise, Advanced Park Assist, Augmented Reality, Google Built-In, Apple CarPlay, Realtime 3D, as well as enhanced drive modes like Watts-to-Freedom and CrabWalk to market.
It was in the In-Vehicle realm where Bill honed his belief that unified digital experiences are as critical for users as they are for brands; especially while moving to a future of electrification, automation, and endless mobility options connected through the digital frontier.
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