Afleveringen

  • In this episode, host Patz is joined by award-winning beauty journalist Tamara Corin to uncover the reality of working in beauty journalism. Beyond the dazzling events and product launches, Tamara shares the truth about tight deadlines, overflowing inboxes, and the pressure to publish first.

    What You’ll Learn:The behind-the-scenes realities of beauty journalismHow beauty editors juggle multiple brand launches and PR pitchesThe importance of editorial integrity and why trust mattersWhat makes a product stand out to journalistsThe role of indie beauty brands in today’s industry
    True or False? Beauty Journalism Myths Debunked

    Do editors only feature brands that advertise? Do all PR samples get reviewed? Tamara plays a game of “True or False” to bust common misconceptions about the industry.


    Where to Find Tamara:

    Follow her on Instagram @blusherandbabies for beauty, fashion and parenting content, or check out her latest work at The Handbook.


    🎧 Listen now and get the inside scoop on the beauty industry’s picture-perfect exterior!

    Don't forget to subscribe, leave a review, and share this episode!


    !!!!GIVEAWAY ALERT!!! My friends at skinSense are providing the chance for one of my UK-based listeners to win a selection of skincare goodies worth £148 and they are divine! Follow me (@pgaleota and @prlikeaboss) on Instagram and share today’s episode Reel tagging me in for a chance to enter. One winner will be selected at random. Deadline: 10pm Monday 24th March 2025.


    Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse HERE


    Hosted on Acast. See acast.com/privacy for more information.

  • In this episode of PR LIKE A BOSS! we sit down with beauty PR legend Jo Jones to uncover the secrets of effective public relations. As a brand-building expert, content creator, and co-founder of Beauty Banks, Jo shares her top strategies for cutting through the noise, mastering storytelling and ensuring your brand stands out for all the right reason.

    What You'll Learn:Why staying relevant is key to PR success.How to avoid the copycat trap and focus on your own brand journey.The importance of storytelling over product hype.How PR has evolved in the digital age and what that means for brands today.Where brands should focus their social media efforts (hint: it's where your audience actually is!).The power of micro-influencers and why engagement matters more than follower count.Why press releases are still relevant and how to craft one that gets attention.Brands & Experts Mentioned:Beauty BanksBeauty HagsVita LiberataBabylissPhilip KingsleySali HughesYou can find Jo on:Instagram: @joljonesSubstack: JO’s Substack

    If you found this episode useful, don’t forget to follow, subscribe and share it with a friend who needs to hear it!


    Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse HERE


    Hosted on Acast. See acast.com/privacy for more information.

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  • In this episode of PR LIKE A BOSS! host Patz sits down with beauty blogging royalty, Ree of REALLYREE. From starting her blog as a fun hobby to becoming one of the most trusted voices in the beauty industry, Ree shares her incredible journey. She spills on her first PR sample (hello, fake tan!), interviewing Courtney Cox (yes, really) and how she stays ahead in the ever-changing world of influencer marketing.

    She also reveals the wildest PR packages she’s ever received (Jägermeister, anyone?), the beauty product she really didn’t love and why she’s often mistaken for a PR rep at events.


    What You’ll Learn in This Episode:

    How Ree turned a passion project into a full-time careerThe behind-the-scenes of beauty PR and how product sampling really worksThe biggest shifts in beauty blogging and influencer marketingHow to build a trusted personal brand that stands the test of timeBrands & Experts Mentioned:Victoria Beckham BeautyUrban DecayEstée LauderM·A·C CosmeticsRefinery29 & ByrdieL’OrealNanoblur by Indeed LabsJägermeister (yes, really)You can find Ree on:Instagram: @reallyreeWebsite: www.reallyree.com Pinterest: @reallyree

    Loved this episode?

    ✨ Follow, subscribe, and leave a review!

    📩 Want to level up your PR game? Check out the PR LIKE A BOSS! eCourse HERE.


    !!!!GIVEAWAY ALERT!!! My friends at L’Oréal Paris are providing the chance for FIVE of my UK-based listeners to win a selection of goodies worth £85. Follow me (@pgaleota and @prlikeaboss) on Instagram and share today’s episode Reel tagging me in for a chance to enter. Five winners will be selected at random. Deadline: 10pm Monday 10th March 2025.


    Hosted on Acast. See acast.com/privacy for more information.

  • How do you get your brand noticed without a massive budget? In this episode, Patz sits down with PR expert and beauty entrepreneur Jasmine Wicks-Stephens, founder of _faace skincare, PR agency Known, and cap brand Best Policy. From securing major media features to landing three Dragons on Dragon’s Den, Jasmine shares her journey of building brands, handling PR wins (and fails!) and managing the ultimate juggle—business and motherhood.


    In this episode, we discuss:

    ✅ How Jasmine got Face featured in Who What Wear and Forbes

    ✅ The PR strategies every brand should focus on (even with zero budget)

    ✅ What to do when a PR stunt goes wrong (hello, giant balloon disaster!)

    ✅ The power of affiliate marketing for securing media coverage

    ✅ Why founders should stop playing small and become their own best advocates


    Brands Mentioned

    _faace – Jasmine’s skincare brand

    Known – Jasmine’s PR agency

    Best Policy – Jasmine’s cap brand


    You can find Jasmine on:

    LinkedIn: @jasmine-wicks-stephens

    Instagram: @jas_ws 

    Substack: Failings of a Female Founder - where Jasmine shares unfiltered insights on PR, business, and motherhood.


    Loved this episode?

    ✨ Follow, subscribe, and leave a review!

    📩 Want to level up your PR game? Check out the PR LIKE A BOSS! eCourse HERE.

    🎧 Listen now and start getting your brand the attention it deserves!


    !!!!GIVEAWAY ALERT!!!: My friends at _faace are providing the chance for one of my UK-based listeners to win a Dull Faace Creamy Cleanser and a Tired Faace Face Mask worth over £50. Follow me (@pgaleota and @prlikeaboss) on Instagram and share today’s episode Reel for a chance to enter. One winner will be selected at random. Deadline: 10pm Monday 3rd March.


    Hosted on Acast. See acast.com/privacy for more information.

  • Social media can feel like an ever-changing puzzle, one moment you're winning, the next, the algorithm shifts, and you're back to square one. In this episode of PR LIKE A BOSS!, I chat with Chloe Luper, founder of Social Soda, about what actually works, what’s a complete time-waster, and what’s next in the world of social media.

    Key Takeaways:Engagement is Queen: Forget vanity metrics—real engagement drives success on any platform.Algorithms Change, But Engagement Wins: Build a loyal audience to survive algorithm shifts.Common Social Media Mistakes: Inconsistency, lack of variety, and ignoring your audience will cost you.Organic vs. Paid Social: You don’t need a huge budget, but a small ad spend can make a big impact.Myth Busting: More followers ≠ more success. Quality engagement matters more than quantity.Best Platforms for Business: Facebook is still a powerhouse, and LinkedIn is an underused goldmine.Connect with Chloe & Social Soda:LinkedIn: @chloeluper @socialsodaInstagram: @socialsodaFacebook: @socialsodaukYouTube: @socialsodasdigitaleradiariesWebsite: www.socialsoda.co.uk

    Listen & Subscribe: If you loved this episode, don’t forget to subscribe, share and leave a review! Stay tuned for more PR power moves on PR LIKE A BOSS!


    Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse HERE


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  • Luxury cakes, sass, and a no-nonsense approach to influencer culture, this episode of PR LIKE A BOSS! is as bold as its guest. Reshmi Bennett, founder of Anges de Sucre, joins Patz to talk about her journey from baker to brand-builder, how she built a luxury cake empire and why she refuses to hand out freebies to influencers.


    Expect laughs, lessons, and a whole lot of straight talk as Reshmi spills on viral moments, customer clapbacks, and why standing firm in your business values is the ultimate power move.


    What You’ll Learn:

    Why Reshmi turned down influencers asking for free cake and how it paid offThe power of storytelling in luxury brandingHow transparency and personality can elevate your brandThe art of the perfect customer clapbackWhy likes don’t pay the bills (but loyal customers do!)

    Connect with Reshmi Bennett:

    Instagram: @angesdesucreTikTok: @angesdesucreWebsite: www.angesdesucre.com

    Listen & Subscribe: If you loved this episode, don’t forget to subscribe, share and leave a review! Stay tuned for more PR power moves on PR LIKE A BOSS!


    Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse HERE


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  • What happens when you take a model, add a beauty blog, sprinkle in some influencer know-how and top it off with a book deal? You get Ruth Crilly, an OG beauty blogger, content queen and author of How Not to Be a Supermodel. 


    In this episode Patz sits down with Ruth to chat about her journey from modelling to writing, the art of personal branding, and why knowing your limits is just as important as chasing new ventures. Spoiler: Ruth once launched an app and learned the hard way that diversifying isn’t always the answer!

    Ruth started blogging as a creative outlet while modelling and working on her MA in creative writing. Little did she know, A Model Recommends would explode, turning her into one of the UK’s most trusted beauty voices.


    Writing a book? That was always the goal. But juggling content creation, brand partnerships and social media made it nearly impossible until Ruth realised she had to hit pause on everything else to get it done. Lesson learned? Multitasking is overrated.


    Ruth shares golden nuggets on managing brand consistency, why casually polling Instagram followers asking for feedback is a game-changer and how sometimes, just focusing on one thing (yes, just one!) can be the ultimate productivity hack. 

    Plus, there’s a hilarious game of Beauty Bestseller or Back to the Drawing Board, where we almost launched a lipstick line, a bath oil that reads your mood, and a book-themed eyeshadow palette. (Still waiting on that Dragons' Den pitch...)

    If you’re a content creator, entrepreneur, or beauty enthusiast trying to navigate the ever-changing digital landscape, this episode is a must-listen. Packed with humour, wisdom, and a few “oh, that was a bad idea” moments, Ruth proves that reinvention is all about adaptability.

    Brands & Books Mentioned

    ME+EM (Fashion brand known for frequent drops)

    The One Thing (A book on focusing on what truly matters and prioritising one thing at a time)

    You Can Find Ruth on

    Instagram: @ruthcrilly

    Substack: Ruth Crilly

    YouTube: @RuthCrilly

    Website: ruthcrilly.co.uk


    Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse HERE


    Hosted on Acast. See acast.com/privacy for more information.

  • In this episode of PR LIKE A BOSS!, host Patz is joined by the legendary Emma Guns, beauty journalist, broadcaster, content creator and host of The Emma Guns Show. From interviewing icons like Britney Spears, Christina Aguilera and Bette Midler to covering Fashion Week and working with global beauty brands, Emma has seen it all.

    Emma shares her candid take on the beauty industry, from the evolution of beauty standards to the pressure of PR, and why she’s over the "transformational journey" trend. She gets real about brand storytelling, inclusivity, and the delicate balance between marketing magic and consumer trust. Plus, we play a fun rapid-fire round of Beauty Banish or Beauty Boostand let’s just say, some trends did not make the cut!


    What You’ll Learn in This Episode:

    How Emma’s career shaped her no-nonsense approach to beautyThe truth about PR, brand advertising, and editorial influenceWhy some industry trends leave her totally exhaustedThe biggest challenges (and wins!) for indie beauty brandsA rapid-fire take on beauty’s biggest buzzwords and trends

    Brands & Experts Mentioned:

    Alpha HJames ReadEstee LauderL’Oreal ParisVaselineThe Inkey List (co-founders Colette Laxton & Mark Curry)QVC (with shoutout to Alison Young)

    Where to Find Emma:

    Instagram: @emmagunsSubstack: Emma GunsPodcast: The Emma Guns ShowWebsite: emmagunavardhana.com 

    Don’t forget to subscribe, leave a review, and share this episode if you enjoyed it!

    🎧 Hit play and let’s PR LIKE A BOSS!


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  • In this episode of PR LIKE A BOSS!, Patz sits down with the dynamic Victoria Woodhall, journalist, editor of GetTheGloss.com, yoga teacher, and wellness expert to talk all things wellness, journalism, and why experts are more vital than ever. From celery juice obsessions to smelly detoxes (yes, that happened), Victoria dives into the world of wellness trends, how to spot credible advice, and the importance of staying authentic in a crowded field.

    You’ll learn:

    Why credible experts are essential to cutting through wellness noise.How Victoria balances journalism and yoga (and keeps in her lane)..Insightful (and hilarious) takes on wellness fads like celery juice, contrast therapy, and crystal-infused water.Tips for PRs and brands on how to pitch experts and products effectively.How small actions like free content and honest storytelling can build trust with an audience.

    If you’re a PR professional, wellness brand, or just someone trying to navigate the confusing world of wellness advice, this episode is packed with value and laughs.


    Brands & Experts Mentioned:

    Miranda Kerr Founder & CEO of @koraorganicsDr. Robin Mesnage (Fasting Retreat) Katie Brindle Founder @thehayoumethodAndrew Huberman (Huberman Labs)FaceGymTrinny WoodallPhilip Kingsley

    Where to Find Victoria:

    Instagram: @VictoriaWoodhallWebsite: victoriawoodhall.comEditorial Content: GetTheGloss.com

    Links & Resources:

    Check out Victoria’s yoga classes and wellness insights on her platforms.Ready to level up your PR skills? Explore Patz's eCourse: PR LIKE A BOSS for actionable strategies to make your brand shine.

    Don’t Forget:

    If you enjoyed this episode, leave us a review, share it with a friend, or tag us on social media. Until next time, keep PRing like a boss!


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  • In this episode of PR LIKE A BOSS!, we’re joined by the fabulous Carol Driver, a journalist with over 25 years of experience. Carol has written for some of the UK’s most prestigious publications, including The Times, The Telegraph, Daily Mail, MailOnline, Women’s Health and Good Housekeeping. She’s also collaborated with global brands like Disney, Pepsi, and British Airways, making her a true powerhouse in media and PR.


    Tune in as Carol shares:

    How to craft a pitch that grabs attention (and doesn’t get lost in the inbox jungle).The importance of a unique story and timely hook.Memorable pitches that turned into viral success stories.Why personalisation is key (and AI can’t replace the human touch!).

    Carol also opens up about the PR blunders to avoid, like sending irrelevant pitches or overusing templates. Her advice? Keep it clear, concise, and authentic and never underestimate the power of a polite follow-up.

    Whether you're a PR pro, entrepreneur, or just curious about the behind-the-scenes of media storytelling, this episode is packed with actionable tips and fun anecdotes to inspire your next pitch.


    Brands & Experts Mentioned: Disney, Pepsi, British Airways and Liv Conlon at The Property Stagers.


    Connect with Carol:

    Instagram: @carol_driver_Website: caroldriver.comFacebook Group: How to Make the Headlines with Carol Driver

    Don’t Forget to Subscribe!

    If you loved this episode, subscribe to PR LIKE A BOSS! and leave a review. Share it with someone who could use some PR inspiration and stay tuned for more tips and strategies to level up your storytelling and personal branding game.


    Extra Resources:

    Check out the PR LIKE A BOSS! eCourse for more in-depth strategies to elevate your PR skills: https://prlikeaboss.kartra.com/page/eCourses and the Substack channel for weekly PR tips https://prlikeaboss.substack.com/


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  • In this episode of PR LIKE A BOSS!, host Patz chats with Ateh Jewel, a multi award-winning journalist, producer, director, broadcaster, influencer, beauty expert, diversity advocate, entrepreneur and single mum of twin daughters. Ateh shares her secrets for balancing the chaos of parenting, running a business, and carving out time for self-care. From her candid insights on ADHD as her “bounciness superpower” to the importance of saying no and embracing self-love, Ateh offers wisdom wrapped in humour and warmth. She also discusses how motherhood inspired her mission to champion diversity in the beauty industry.


    What You’ll Learn:

    How motherhood fueled Ateh’s ambition and focus on inclusivityThe role of self-care rituals like aromatherapy, journaling, and (of course) candlelit bathsHacks for staying grounded and managing chaosWhy self-love is a non-negotiable

    Brands & Experts Mentioned:

    Aromatherapy Associates The Club by Bamford Bebe Beachus Karis Scarlette Bonnie Parsons Katie Brindle Viva Mayr and Buchinger Wilhelmi Alphonsus Modebe of ARU NA UCHE Nahid de Belgeonne of The Human Method 

    Find Ateh on:

    Instagram: @atejewel & @atehjewelbeautywww.atehjewelbeauty.com

    🎧 Don’t forget to subscribe, leave a review, and share this episode with fellow multitasking queens!


    *** Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse HERE ***


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  • This week, Patz welcomes Gina Ventre, brand editor at Yours magazine and change coach extraordinaire. Together, they unravel the rise of wellbeing in media, dissect what readers actually want (hint: no fads!), and deliver actionable PR tips for those looking to make an impact in the wellness space.


    What You'll Learn:

    Why authenticity is key to wellbeing contentThe PR mistakes to avoid (no more generic pitches, please!)Fun takes on trends like forest bathing, juice cleanses, and more

    Plus, Gina shares her favourite coaching tools for navigating change and staying grounded in a fast-moving industry.


    Connect with Us:

    Follow Gina’s work at Yours magazineCheck out The Boost UK on InstagramDon’t forget to subscribe, share, and leave a review.

    Hosted on Acast. See acast.com/privacy for more information.

  • In this episode of PR LIKE A BOSS!, host Patz dives into the world of influencer partnerships with special guest Siobhan McGeown, PR Manager at Tropic Skincare. Siobhan brings her wealth of experience to the table, sharing the secrets behind creating meaningful, authentic collaborations that resonate with audiences and elevate brands. From building organic relationships to trusting creators with creative freedom, this episode is packed with insights, examples and actionable tips to ace your PR strategy.


    What You’ll Learn:

    Why authenticity is the foundation of great influencer collaborationsHow to spot influencers who are a natural fit for your brandThe power of organic partnerships, featuring real-world examplesHow to craft creative briefs that empower creators while staying on-brandWhy focusing on long-term brand love beats chasing immediate sales spikes

    Memorable Moments:

    The story behind Melissa’s Wardrobe’s matcha collab that had queues out the doorTropic’s partnership with Peloton’s Leanne Hainsby and its organic successSiobhan’s dream partnership idea with Deliciously Ella (hint: it involves glow-giving snacks and branded food trucks!)

    Links & Resources:

    Follow Siobhan on LinkedIn and Instagram (@Siobhan_McGeown)Discover Tropic Skincare on Instagram or visit tropicskincare.comSubscribe to PR LIKE A BOSS! for more insights on acing your PR game!

    Join the Conversation:

    What’s your dream brand collaboration? Share your thoughts and connect with us on social media using #PRLikeABoss.

    Catch the episode now on Spotify, Apple Podcasts, or your favorite podcast platform. Don’t forget to rate, review, and subscribe!


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  • In this episode of PR LIKE A BOSS!, host Patz chats with the brilliant Lan Nguyen-Grealis—makeup artist, author, and advisory board member of the British Beauty Council. Lan takes us behind the scenes of her inspiring 20+ year career and shares her vision for a more inclusive and innovative beauty industry.


    We dive into:

    The economic and cultural impact of beauty (yes, it’s a £27 billion industry!).Lan’s approach to championing diversity and why expertise and authenticity are key.How PR and storytelling are shaping the future of beauty brands.Top trends to watch: consumer power, playful makeup, and the comeback of in-store retail experiences.

    Lan’s insights are a must-hear for anyone in beauty, PR, or simply passionate about the power of creativity and connection.

    You can find Lan on Instagram and via her website for more inspiring stories and updates.

    Don’t forget to subscribe, rate, and review PR LIKE A BOSS! Keep pushing boundaries and PR-ing like a boss!


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  • Welcome to PR LIKE A BOSS!, where we chat with industry leaders about beauty, lifestyle, and breaking barriers in PR. This week, Patz is joined by the incredible Donna Francis, an award-winning beauty editor and advocate for positive ageing. Together, they unpack how the beauty industry can embrace authenticity and inspire confidence in women at every stage of life.

    What to Expect in This Episode:Rethinking "Anti-Aging": Donna challenges outdated terminology and calls for celebratory, empowering beauty messaging.The Power of Role Models: Why women like Drew Barrymore and Jamie Lee Curtis embody real, relatable beauty.Unfiltered Beauty: Donna’s work with Boots on unretouched imagery and why showing real skin matters.Top Beauty Campaigns: A spotlight on brands like Jones Road Beauty and Dove that are redefining how we see aging.Debunking Myths: From bold lipstick to sunscreen, Donna sets the record straight on what’s truly “essential.”Aging with Joy: How confidence, authenticity, and a little shimmer go a long way in embracing your best self.

    Donna’s Picks & Recommendations:

    Jones Road Beauty: Celebrating individuality with their “I Am Me” campaign.Dove: Advocating real beauty with initiatives like “Keep Beauty Real.”BOOIE Beauty: Launched by Celeste Barber, it champions being the best version of yourself.Where to Find Donna Francis:Instagram & TikTok: @thebeautyedPodcast: Smiling Gives You Wrinkles (available on all major platforms)Website (Coming Soon!): thebeautyed.com

    Tune in for an inspiring conversation that celebrates individuality and the beauty of ageing. As Patz says, “Age is a privilege—let’s celebrate it together!”


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  • In this episode of PR LIKE A BOSS!, host Patz chats with Suzanne Baum, a journalist who’s seen it all, from the heyday of glossy magazines to the age of viral Instagram posts. From celebrity interviews to wellness trends, we look at how the industry has evolved and what it takes to stay authentic in today’s digital age.


    We dive into:

    The rise and fall of print magazines and why Suzanne misses the tactile buzz of bylines.Mental health as a focus in celebrity journalism and why it’s more than just a trend.Navigating the love-hate relationship with social media (goodbye, toxic trends; hello, amplified reach).Spotting wellness fads versus lasting habits and why Suzanne only covers products with integrity.How to maintain credibility in a world obsessed with clickbait.

    Suzanne also shares her take on the future of journalism, including the role of AI tools like ChatGPT and the growing dominance of influencer-brand collaborations.

    Whether you’re in PR, journalism, or just love a peek behind the media curtain, this episode is packed with insight, humour, and hard-earned advice.


    Where to Find Suzanne:

    Instagram: @SuzanneBaum

    Bluesky @suebybaum

    Don’t Miss Out!


    Subscribe to PR LIKE A BOSS! on Substack for more candid conversations, insider tips, and advice on mastering PR with authenticity and flair.


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  • In this episode of PR LIKE A BOSS! Patz chats with Nicola Bonn, the voice behind Outspoken Beauty and On The Scent podcasts, about how to break through the noise in the beauty and wellness industry with authentic storytelling. Nicola shares her expert advice on how brands and PR teams can build genuine connections that truly resonate with audiences.


    What you’ll learn in this episode:

    Authenticity is key: Nicola explains how today’s savvy consumers can easily spot brands that are inauthentic. It’s not just about a good story; It has to be real.Relationship-building: PR pros, take notes! Building trust with journalists and influencers is crucial in cutting through the clutter and making an impact.No sales pitches here: Why podcast appearances should be about sharing real stories, not just pushing products.Changing beauty language: Nicola gets real about the toxic language of “anti-ageing” and why beauty brands need to embrace positivity and empowerment.Brand longevity vs. chasing trends: How iconic brands can focus on their long-standing products instead of always chasing the latest trend.Plus, Nicola’s take on the beauty industry’s push for perfection, and how we can change the conversation to embrace authenticity and inclusivity.

    Where to find Nicola:

    Outspoken Beauty podcast

    On The Scent podcast

    Follow her on Instagram for more: @OutspokenBeauty


    Subscribe to PR LIKE A BOSS!  for more insights on how to master the art of PR with purpose and personality.


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  • In this episode of PR LIKE A BOSS!, host Patz chats with Jane Cunningham, better known as the British Beauty Blogger. A pioneer in beauty journalism and de-influencing, Jane shares her candid insights into the ever-changing dynamics between beauty bloggers, brands, and PRs.


    We dive into:

    The evolution of beauty blogging—from its humble beginnings to the influencer era.

    Why “Hi Lovely” emails make Jane hit delete faster than you can say “mass pitch.”

    The importance of writing for your audience, not the brands.

    Tips for smaller brands on how to approach influencers (hint: skip the discount codes).

    Why respect, authenticity, and boundaries are key to successful collaborations.

    Jane also spills her golden rule for pitching and shares her thoughts on staying true to your voice in a crowded industry.

    If you’re a PR pro, influencer, or beauty brand, this episode is packed with lessons (and a good dose of humour) you don’t want to miss.


    Where to Find Jane:

    British Beauty Blogger

    Substack

    @BritBeautyBlog


    Don’t Miss Out!

    Subscribe to PR LIKE A BOSS! for more tips, tricks, and unfiltered conversations on how to master the art of PR with purpose and personality.


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  • Hey, hey, hey! I’m Patrizia—aka Patz—and I couldn’t be more excited to kick off this podcast journey with you! In this first episode, I’m giving you the inside scoop on what Hey, hey, hey! I’m Patrizia—aka Patz—and I couldn’t be more excited to kick off this podcast journey with you! In this first episode, I’m giving you the inside scoop on what PR LIKE A BOSS! is all about.
    If you’ve ever wondered what makes PR tick, this is your new go-to podcast for real talk, actionable insights, and game-changing strategies. Whether you’re a PR pro, a brand founder, or just curious about the world of media and storytelling, you’re in the right place! I’ll share how this podcast is going to roll: bite-sized, value-packed episodes filled with insider tips, expert interviews, and plenty of laughs. From crafting irresistible pitches to building buzzworthy brands, even on a budget, you’ll learn how to PR like a total boss.
    I’ll also tell you a little about me: two decades in PR, working with iconic brands like L'Oréal Paris, Kiehl’s, The Body Shop and many under the Estee Lauder Companies umbrella, and now, helping beauty and wellness brands crush it with impactful strategies and authentic storytelling.✨ Want more? Connect with me!Follow the podcast on Instagram: @prlikeabossSay hi on my personal Instagram: @pgaleotaSubscribe to the PR LIKE A BOSS! newsletter: prlikeaboss.substack.comCheck out my eCourses: PR eCourses by PR LIKE A BOSS
    Ready to dive in? Hit that play button and let’s get started! Don’t forget to subscribe because the first guest episode is live right after this one and trust me, it’s a must-listen!

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