Afleveringen
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saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #35, Anna Nadeina talks with Daniel and Thomas, famous founders of SaaSiest, the largest community-driven B2B SaaS event in the Nordics!
----------Episode's Chapters--------------
00:00 - Introduction to SaaSiest
03:46 - Backgrounds and Personal Stories
08:50 - The Birth of SaaSiest Community
12:19 - Niche Focus and Community Dynamics
17:20 - Building a Thriving Community
20:12 - Monetization Strategies and Community Value
26:05 - The Importance of Events in Community Building
26:12 - The Challenge of Hosting Events
28:05 - Understanding Your Audience
30:29 - Designing Engaging Events
32:42 - Creating a Sense of Community
33:58 -Shifts in B2B SaaS Trends
37:44 - The Importance of Quality Content
39:46 - Building a Strong Community
44:06 - Finding Your Community
49:01 - The Power of Bootstrapping
53:52 -Effective Event Management Hacks
Daniel - https://www.linkedin.com/in/daniel-nackovski/
Thomas - https://www.linkedin.com/in/thomassjoberg/
SaaSiest - https://saasiest.com/
SaaSiest London - https://saasiestlondon.com/
Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group
Stay up to date:
Twitter: https://twitter.com/SaaS_group
LinkedIn: https://www.linkedin.com/company/14790796
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saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #34, Anna Nadeina talks with Pierre, founder of Claap, an AI Meeting Automation Platform for Sales.
----------Episode's Chapters--------------
00:00 - Introduction to Claap
08:41 - The Evolution of Clap: From Asynchronous Meetings to Sales Automation
11:44 - Marketing Strategies: B2C vs B2B
17:16 - The Decision to Raise Funds: Insights and Experiences
25:16 - Integrating AI into Sales Processes
29:50 - Reflections on Wins and Failures
Claap - https://www.claap.io/
Pierre - https://www.linkedin.com/in/pierretouzeau/
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Twitter: https://twitter.com/SaaS_group
LinkedIn: https://www.linkedin.com/company/14790796
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Zijn er afleveringen die ontbreken?
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saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #33, Anna Nadeina talks with Julien, CEO and founder of Mergify, a SaaS company providing merge automation and CI/CD tools for software engineering teams.
----------Episode's Chapters--------------
00:00 - Julien's background
02:42 - The Journey of Building Mergify
06:43 - Challenges of Selling to Developers
13:03 - Marketing Strategies for Tech Products
22:30 - Falling in Love with the Problem
24:40 - The Importance of Problem-Solving in Tech
27:19 - Investing Mindset: Team vs. Product
30:55 - Navigating Competition in Tech
37:31 - Learning from Wins and Failures
44:38 - Building a Remote Team Culture
Julien - https://www.linkedin.com/in/juliendanjou/
Mergify - https://mergify.com/
Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group
Stay up to date:
Twitter: https://twitter.com/SaaS_group
LinkedIn: https://www.linkedin.com/company/14790796
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saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
Episode 32 is the special episode where Tim Schumacher takes over the hosting of the podcast to welcome Shane Cheek from Continua Software, an Australian-owned software holding company that acquires, operates and grows B2B software businesses.
-----------Episode's Chapters-----------
00:00 - Shane's Journey in Technology and Capital Markets
04:46 - The Formation of Continua Software
06:49 - Constellation's Influence and Market Positioning
08:34 - Acquisition Strategy and Target Metrics
09:56 - Transitioning Legacy Software to SaaS
13:54 - Balancing Growth and Profitability
18:48 - Market Dynamics and Valuation Challenges
21:45 - Operational Independence and Management Approach
24:38 - Hiring and Retaining Talent in SaaS
30:48 - Advice for Founders Seeking an Exit
Tim Schumacher - https://www.linkedin.com/in/timschumacher/
Shane Cheek - https://www.linkedin.com/in/shanecheek/
Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group
Stay up to date:
Twitter: https://twitter.com/SaaS_group
LinkedIn: https://www.linkedin.com/company/14790796
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saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
Mike is a Co-founder of a marketing agency, creator of AI courses with almost half a million students, and author of a book on prompt engineering. And Ali is a Serial entrepreneur and CTPO of zenloop, a saas.group brand recently relaunched with full AI integration.
----------Episode's Chapters--------------
00:00 - Introduction to the AI Revolution in SaaS
03:03 - Exploring AI Tools and Their Applications
06:06 - Effective Prompting Techniques for AI
09:08 - Creating Customer Personas and Market Research
12:02 - AI in Customer Communication and Feedback
14:47 - Trust and Reliability in AI Automation
18:01 - Live Demonstration of AI Capabilities
36:28 - Customer Feedback Management and AI Integration
39:44 - The Future of AI in Customer Service
42:24 - Extracting Insights from Customer Interactions
57:02 - Automation and AI: Overcoming Mental Barriers
01:00:55 - Practical Steps for Automation in Startups
Mike - https://www.linkedin.com/in/mjt145/
Mike's book - https://www.amazon.com/Prompt-Engineering-Generative-AI-Future-Proof/dp/109815343X
Mike's courses - https://app.vexpower.com/courses/
Ali - https://www.linkedin.com/in/ali-naqi-shaheen/
zenloop - https://www.zenloop.com/en/
RodCast - https://www.rodcast.fm/
Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group
Stay up to date:
Twitter: https://twitter.com/SaaS_group
LinkedIn: https://www.linkedin.com/company/14790796
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saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #30, Anna Nadeina talks with Simon, founder and CEO of Workleap, an employee experience platform designed for hybrid teams.
----------Episode's Chapters--------------
00:00 - Introduction to WorkLeap
05:30 - The Journey from Service to Product
12:29 - Understanding WorkLeap's Current Offerings
17:45 - The Shift Towards Acquisitions
23:39 - Navigating Cultural Integration Post-Acquisition
31:26 - Empowering Employees to Shape Their Roles
39:13 - The Importance of Feedback in HR Tools
47:20 - Navigating Pricing Strategies for Growth
52:01 - Lessons from Wins and Failures
01:02:00 - The Art of Pivoting and Perseverance
01:07:38 - Staying Grounded in Entrepreneurship
Simon - https://www.linkedin.com/in/simondebaene/
Workleap - https://workleap.com/
Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group
Stay up to date:
Twitter: https://twitter.com/SaaS_group
LinkedIn: https://www.linkedin.com/company/14790796
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saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #29, Anna Nadeina talks with Marvin, VP of marketing at OMR Reviews, a B2B software review site for the DACH market.
----------Episode's Chapters--------------
00:00 - Introduction to OMR Reviews and Marvin's Journey
05:20 - The Evolution of OMR Reviews
10:23 - Understanding the B2B Marketing Landscape
16:11 - Target Audience and Market Segmentation
23:46 - The Importance of Honest Reviews
38:12 - Future Directions for OMR Reviews
35:19 - Team Building and Growth Strategies
39:29 - Personal Hacks for Team Management
Marvin - https://www.linkedin.com/in/marvin-mueller/
OMR Reviews - https://omr.com/en/reviews
Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group
Stay up to date:
Twitter: https://twitter.com/SaaS_group
LinkedIn: https://www.linkedin.com/company/14790796
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saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #28, Anna Nadeina talks with Shannon, CEO of Usersnap, a visual feedback and bug-tracking platform.
----------Episode's Chapters--------------
00:00 - Introduction to Usersnap and Shannon's Journey
06:02 - Exciting Developments at Usersnap
09:01 - Insights from User Interviews and Market Trends
11:48 - The Role of AI in Product Development
15:06 - Collaboration and Knowledge Sharing at saas.group
18:11 - Empowering Women in Tech
24:42 - Women in Leadership: Navigating Challenges
28:02 - Effective Communication for Impact
29:21 - Team Growth and Recruitment Strategies
30:49 - Strategic Shifts in Product Development
32:41 - The Importance of Feedback in Strategy
34:11 - Understanding Market Positioning
39:48 - Wins and Lessons Learned
42:18 - The Power of Listening to Users
Shannon - https://www.linkedin.com/in/svettes/
Usersnap - https://usersnap.com/
Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group
Stay up to date:
Twitter: https://twitter.com/SaaS_group
LinkedIn: https://www.linkedin.com/company/14790796
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saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
Episode 27 is the special episode where Tim Schumacher takes over the hosting of the podcast to welcome Colin Keeley, Co-Founder of Verne, buying SaaS companies.
-----------Episode's Chapters-----------
00:00 - Introduction to Verne
06:44 - Improving Acquired Companies
14:03 - Labor Costs and Global Talent Acquisition
20:00 - Balancing Multiple Ventures and Focus Areas
Tim Schumacher - https://www.linkedin.com/in/timschumacher/
Colin Keeley - https://www.linkedin.com/in/colinkeeley/
Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group
Stay up to date:
Twitter: https://twitter.com/SaaS_group
LinkedIn: https://www.linkedin.com/company/14790796
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saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #26, Anna Nadeina talks with Zoli, founder of SendStreak and Fishbowl, and the CTO of Timebutler, a tracking tool beloved by hundreds of companies and the most recent acquisition of saas.group.
----------Episode's Chapters--------------
00:00 - Introduction to saas.group and Zoli's Journey
10:44 - Transitioning Roles and Responsibilities at saas.group
19:59 - The Role of AI in saas.group's Development
25:15 - Entrepreneurial Spirit and Personal Projects
32:58 - Growth Strategies and Team Dynamics
Zoltan - https://www.linkedin.com/in/zoltanbettenbuk/
Timebutler - https://timebutler.de/
Scraper API - https://www.scraperapi.com/
SendStreak - https://www.sendstreak.com/
Fishbole - https://www.fishbole.io/
Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group
Stay up to date:
Twitter: https://twitter.com/SaaS_group
LinkedIn: https://www.linkedin.com/company/14790796
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saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #25, Anna Nadeina talks with Osman, Co-Founder & CEO at UserGuiding, a no-code product adoption tool.
----------Episode's Chapters--------------
00:00 - Introduction to UserGuiding and Osman Koc
8:15 - Common Traps for First-Time Founders
13:35 - Raising Funds and Managing Cash Flow
17:21 - The Importance of Community in Entrepreneurship
24:38 - Improving User Onboarding
28:34 - Final Thoughts and Hacks for Founders
Osman - https://www.linkedin.com/in/koc/
UserGuiding - https://userguiding.com/
Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group
Stay up to date:
Twitter: https://twitter.com/SaaS_group
LinkedIn: https://www.linkedin.com/company/14790796
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saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #24, Anna Nadeina talks with Mark, founder at AlsoAsked, a free keyword research tool for exploring the questions your visitors are asking, Digital Marketing Director at Candour, podcast host, and a well-known SEO expert.
----------Episode's Chapters--------------
00:00 - Mark's Journey in SEO and Agency Experience
03:08 - The Inspiration Behind AlsoAsked
06:32 - Transitioning from Free Tool to Paid SaaS
10:41 - Managing Multiple Ventures and Prioritization
17:43 - Use Cases for AlsoAsked in SaaS and Beyond
25:01 - SEO Insights and Challenges for Founders
27:12 - Understanding SEO Challenges and Strategies
31:04 - The Evolution of SEO: From Traditional to Semantic
32:38 - The Role of Structured Data and AI in SEO
36:58 - Preparing for AI-Driven Content Optimization
41:25 - Insights on Tools and Techniques for SEO Success
44:20 - Reflections on Wins, Failures, and Learning in Business
47:31 - Consistency and Generosity: Keys to Long-Term Success
Mark - https://www.linkedin.com/in/markseo/
AlsoAsked - https://alsoasked.com/
Candour - https://withcandour.co.uk/
Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group
Stay up to date:
Twitter: https://twitter.com/SaaS_group
LinkedIn: https://www.linkedin.com/company/14790796
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saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #23, Anna Nadeina talks with Rory, founder and CEO at trumpet, auto-personalised & interactive digital sales rooms.
----------Episode's Chapters--------------
00:00 - Introduction to Rory Sadler and trumpet
05:01 - Identifying the Problem trumpet Solves
12:23 - Leveraging Communities for Growth
18:17 - Adding Services to the Product
24:25 - Balancing Customer Feedback and Product Development
31:33 - Fostering a Growth Mindset in Team Members
37:55 - Biggest Wins and Learning Moments
Rory - https://www.linkedin.com/in/rory-sadler-trumpet/
trumpet - https://www.sendtrumpet.com/
Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group
Stay up to date:
Twitter: https://twitter.com/SaaS_group
LinkedIn: https://www.linkedin.com/company/14790796
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saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #22, Anna Nadeina talks with Yassine, founder of Beekast, an online meeting tool for agile teams. Which saas.group acquired last year.
----------Episode's Chapters--------------
00:00 - Introduction to SaaS Inbound Podcast and Guest Background
01:47 - Yassine's Journey: From Coding to Founding Bcast
03:56 - The Importance of Pivoting in Business
05:48 - Identifying the Ideal Customer Profile (ICP)
08:48 - Transitioning from Outbound to Inbound Marketing
11:00 - Leveraging Events and Content Marketing for Growth
14:09 - The Decision to Raise Funding and Its Implications
18:09 - Navigating the Acquisition Process
23:13 - Cultural Fit and Integration Post-Acquisition
25:54 - Yassine's Next Venture: Billabex
28:59 - Lessons Learned: Wins and Failures in Entrepreneurship
29:58 - Hiring Hacks for Sales Reps
Yassine - https://www.linkedin.com/in/yassinechabli/
Beekast - https://www.beekast.com/
Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group
Stay up to date:
Twitter: https://twitter.com/SaaS_group
LinkedIn: https://www.linkedin.com/company/14790796
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saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #21, Anna Nadeina talks with Augustin, Co-founder and CEO at Weglot, a translation tool that lets you convert your content into more than a hundred languages.
----------Episode's Chapters--------------
00:00 - Introduction to Weglot and Augustin's Background
05:18 - The Journey of Building Weglot
11:40 - Company Culture and Employee Retention
18:27 - How Weglot Works: The Translation Process
29:15 - Customer Acquisition Strategies
32:42 - Reflections on Wins and Failures
35:47 - Growth Hacks and Market Strategies
Augistin - https://www.linkedin.com/in/augustin-prt/
Weglot - https://www.weglot.com/
Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group
Stay up to date:
Twitter: https://twitter.com/SaaS_group
LinkedIn: https://www.linkedin.com/company/14790796
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saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #20, Anna Nadeina talks with Toni, founder of Buska, Online Presence Monitoring tool for startups, SMBs and Entrepreneurs.
----------Episode's Chapters--------------
00:00 - Toni's Journey from Music to Tech
05:01 - Understanding Buska: The Tool for Lead Generation
11:45 - Targeting SMBs: The Market Strategy
12:37 - Leveraging Free Trials and Tools for Launch
14:43 - The Role of AI in Marketing and Content Creation 20:07 - Building a Successful Newsletter
23:53 - Transitioning from Employee to Entrepreneur
26:30 - Overcoming Imposter Syndrome in Entrepreneurship
30:38 - Navigating the Noise of Social Media
34:54 - Current Status and Future Plans for Buska
36:46 - Reflections on Wins and Failures
39:03 - Practical Hacks for Customer Acquisition
Toni - https://www.linkedin.com/in/dossantostoni/
Buska - https://www.buska.io/
Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group
Stay up to date:
Twitter: https://twitter.com/SaaS_group
LinkedIn: https://www.linkedin.com/company/14790796
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saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #19, Anna Nadeina talks with Sebastian, Co-Founder & CEO at ContractHero, the all-in-one software for your contract management.
----------Episode's Chapters--------------
00:00 - Introduction to Contract Hero and Sebastian's Background
06:41 - Identifying the Problem: Contract Management Challenges
11:04 - Lessons from First-Time Founders
16:47 - Sales Experience and Its Impact on Company Growth
21:49 - Transitioning from Product-Led to Sales-Led Approaches
25:53 - Understanding Jobs to Be Done in Contract Management
30:58 - Feature Parity in SaaS
35:24 - The Importance of Contract Management
40:48 - Wins and Failures in Business
49:14 - The Principle of Optionality
Sebastian - https://www.linkedin.com/in/sebastian-wengryn/
ContractHero - https://www.contracthero.com/
Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group
Stay up to date:
Twitter: https://twitter.com/SaaS_group
LinkedIn: https://www.linkedin.com/company/14790796
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saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #18, Anna Nadeina talks with Robert, founder of Digital Samba, The safest way to embed video conferencing.
----------Episode's Chapters--------------
00:00 - Introduction to Digital Samba and Robert's Journey
03:14 - The Evolution of Video Conferencing
06:03 - Navigating Challenges and Market Competition
08:55 - The Importance of Company Culture and Team Dynamics
11:45 - Product Development and Customer Engagement
14:51 - Financial Management and Sustainability
17:56 - Marketing Strategies in a Niche Market
21:06 - Security and Compliance in Tech
24:05 - Reflections on Success and Failure
27:03 - Work-Life Balance and Remote Team Management
29:51 - Final Thoughts on Happiness and Mindfulness
Robert - https://www.linkedin.com/in/robertstrobl/
Digital Samba - https://www.digitalsamba.com/
Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group
Stay up to date:
Twitter: https://twitter.com/SaaS_group
LinkedIn: https://www.linkedin.com/company/14790796
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saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #17, Anna Nadeina talks with Baptiste, co-founder of Crisp, a business messaging platform for startups & SMBs.
----------Episode's Chapters--------------
00:00 - Introduction to Crisp and Its Impact
03:53 - The Role of AI in Customer Support
09:53 - Innovative AI Features in Crisp
14:04 - Customer Feedback and Product Development
24:03 - Evaluating Customer Feedback for Product Improvement
29:39 - Understanding Customer Feedback for Product Development
34:24 - The Role of AI in Pricing Strategy
37:29 - Building a Unique Company Culture
40:55 - The Importance of Continuous Learning
47:59 - Reflecting on Wins and Failures
51:41- Innovative Hacks for Customer Engagement
Baptiste - https://www.linkedin.com/in/baptistejamin/
Crisp - https://crisp.chat/en/
Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group
Stay up to date:
Twitter: https://twitter.com/SaaS_group
LinkedIn: https://www.linkedin.com/company/14790796
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saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #16, Anna Nadeina talks with Will, founder and CEO of SearchPilot, an SEO A/B testing platform and meta-CMS that enables rapid SEO changes for large websites.
----------Episode's Chapters--------------
00:00 - Introduction to SearchPilot
01:00 - The Evolution of SEO: A Historical Perspective
04:44 - The Current State of SEO: Myths and Realities
10:05 - AI and Its Impact on Search Engines
17:04 -Transitioning from Services to SaaS: A Founder's Journey
24:39 -Mindset Shifts in the SaaS Landscape
30:38 -The Future of SEO in an AI-Driven World
33:24 - The Evolution of SEO Strategies
39:27 - Bootstrapping and Sustainable Growth
44:32 - Defining Ambition and Success
51:58 - Wins and Lessons Learned
57:57 - Mindset Shifts for Founders
Will - https://www.linkedin.com/in/willcritchlow/
SearchPilot - https://www.searchpilot.com/
Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group
Stay up to date:
Twitter: https://twitter.com/SaaS_group
LinkedIn: https://www.linkedin.com/company/14790796
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