Afleveringen
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How do you know if your idea for an online course is a good one? Todayâs session kicks off a three-part series about online courses and how to build a sustainable online course as a therapist. The most common question I get is about ideas for online courses. If youâve thought about launching an online course but have some hesitancy, this episode will be helpful for you. I remember going through the dilemma of choosing course ideas and wondering which ones are good. It was overwhelming, but I found a way to determine if a course idea is good, and Iâm sharing what Iâve learned.
Youâll Learn:
The best course ideas arenât invented but are discovered in the questions your people are already asking.Three anchors for validating a good course idea:Your audience is already dropping clues.Pay attention to how you are seen as an expert.If someone asks you the same question three times or more, thatâs a signal.Validate before you build.Donât spend time creating slides without validating your idea.Put together a poll or Google form to get feedback. (Fathom.video is a helpful resource!)Donât chase whatâs trending; choose whatâs enduring.Ask, âWill this course idea still be relevant 10-15 years from now?âUse AI tools to gather information.If youâre looking for a great free resource about your online course, check out our Course Creator Starter Kit.Resources:
Interested in becoming part of our affiliate program? Learn more!
Want to launch your online course?
Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.
If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.
Mentioned in this episode:
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Are you a clinician in private practice who has considered taking insuranceâbut you just arenât sure? Maybe you already take insurance, but are overwhelmed with navigating denials and rejections. Either way, todayâs session is packed with helpful information and strategic tips. Join us to learn more!
Our Featured Guest
Jeremy Zug
Jeremy Zug is a partner at Practice Solutions, which offers support and insurance billing for therapists and private practices. Their mission is to partner with and empower providers to focus on patient care by removing the burden of billing. Jeremy shares information about denials and rejections, the difference between the two, and how to fix them. He also shares the top three reasons for denials and rejections. We are thrilled to welcome Jeremy as a returning guest to STC!
Practice Solutions
Youâll Learn:
What is a denial?The tricky layers of denialsWhat is a rejection? (This is better than a denial and is usually fixable in a short amount of time.)Assessing your risk tolerance (low, medium, or high?)Fact: Some insurance companies are easier to work with than others. (Check their denial rates!)Insurance companiesâ tactics to âcontrol the spendâJeremyâs advice about denials and appeals, especially for solo practitionersThe top three reasons for denials: duplicate claim and service, coordination of benefits, and âdenied for medical necessityâThe top three reasons for rejections: credentialing issues, patient demographics, and âmodifier inconsistent with place of serviceâThe top actions therapists can take to fix denials and rejections: track them, look for a pattern/cause, and manage your insurance mixtureAn overview of Practice Solutions and their services (book, billing, and billing department support) Use this link for 20% off any of their services for STC listeners!Resources:
Interested in becoming part of our affiliate program? Learn more!
Want to launch your online course?
Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.
If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.
Mentioned in this episode:
Try Quiet Builder!
đŹ The Quiet Builder: A premium newsletter for therapists, founders & leaders building thoughtful work + lives.
The Quiet Builder
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Zijn er afleveringen die ontbreken?
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Todayâs session revolves around the phrase âquiet builder.â We are discussing the concept behind this phrase, as well as why this mindset is so vitally important in this day of political uncertainty, escalating AI technology, etc. You may wonder how you can build something meaningful without being loud, fast, and constantly online, and I honestly think about this concept very often. When I started Selling the Couch in 2015, I knew that I didnât want to build my business like everyone else; my definition of success differs from what society pressures us to do to be successful as entrepreneurs. I wanted to embody a more holistic definition of success and well-being, and my purpose remains much bigger than simply building a successful business. Join me as we explore the idea of being a quiet builder.
Youâll Learn:
3 Marks of a Quiet Builder:Quiet builders create from depth, not noise.They focus on long-form content.Quiet builders design their businesses around their lives, not the other way around. They ask, âHow do I build something I wonât resent 5-10 years from now?âBuilding with âmarginâ has become my goal.Quiet builders play the long game.They focus on timeless principles, like service, trust, and consistency as they look to cultivate a legacy.For building a values-driven, life-first business that goes against hustle culture messaging, join our new premium newsletter that is published twice monthly. Learn more about The Quiet Builder Newsletter.Resources:
Want to launch your online course?
Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.
Want to launch your podcast?
Please check out our free podcasting workshop called from Therapist To Thought Leader: Why Podcasting Could Be Your Next Big Move at https://sellingthecouch.com/podcastingworkshop
Mentioned in this episode:
Try Quiet Builder!
đŹ The Quiet Builder: A premium newsletter for therapists, founders & leaders building thoughtful work + lives.
The Quiet Builder
-
Welcome to this session about AI and SEO, very relevant topics to consider in todayâs world of constantly evolving technology. SEO is what most clinicians have focused on for many years, but the online world is changing rapidly in the face of new advancements in AI. With these advances come new levels of fear, excitement, and uncertainty about AIâs role in content creation, SEO, and more. If you feel lost and need direction around these topics, todayâs podcast session will be helpful and informative.
Our Featured Guest
Mary Walker
Mary Walker is the new owner of Simplified SEO Consulting, a firm dedicated to helping therapists and other professionals grow their practices through strategic search engine optimization. In this conversation, Mary explains how AI is enhancing SEO, how she sees website SEO evolving with AI, and some of the biggest mistakes therapists make with SEO and AI.
Simplified SEO Consulting
Youâll Learn:
Words of encouragement to clinicians about SEOWays that AI is enhancing SEO (what we need to understand)Thoughts on changing your perspective if youâve been fearful of AIBenefits of using social media and AI searches togetherMaryâs tips for maximizing SEO content on all platforms (Find out why YouTube is her #1 choice!)Donât discount the effectiveness of video posts to share content and engage with your audience.Wisdom in balancing the frequency of social media posts and using AI tools to repurpose existing content (Mary recommends Pictory AI for easy video creation.)The scoop on schema markupâwhat it is and what it does (Find out more at schema.org.)Top SEO mistakes therapists make in the world of AI:Resisting change and being unwilling to adaptWriting content at a higher level, which AI doesnât likeLearn more about SEO with a free course and YouTube video series. Click here.Resources:
Interested in becoming part of our affiliate program? Learn more!
Want to launch your online course?
Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.
If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.
Mentioned in this episode:
Try Quiet Builder!
đŹ The Quiet Builder: A premium newsletter for therapists, founders & leaders building thoughtful work + lives.
The Quiet Builder
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Welcome! Todayâs session kicks off a two-part series on podcasting for therapists. Todayâs focus is on how podcasting can help you build something bigger than just a business and help establish you as a trusted voice that resonates far beyond the therapy room. If you are a therapist who has been wondering whether itâs time to expand your reach, this episode is for you. As Iâve grown as a podcaster, Iâve learned lessons about thinking of this skill set as a tool for reaching far beyond clinical work in serving others and growing a business. Even though I was initially surprised that people would even listen to my podcast, Iâve come to understand that podcasting for me wasnât just about sharing content. It is simply âcredibility buildingâ in slow motion, but itâs not the loud credibility that permeates social media. It is the quiet kind that is built through consistency, trust, and service.
Youâll Learn:
In a noisy world, depth builds trust, and podcasting creates space for depth.Three ideas about using podcasting to build your thought leadership:Thought leadership begins with trust, and podcasting builds trustâone episode at a time.People follow voices that they trust, and podcasting gives them the time and space to be human and not just polished. Authenticity is a strength!Podcasting helps you organize and articulate your ideas.You learn to refine frameworks, language, and points of view.Podcasting positions you as a thoughtful voice in a noisy world.You donât need to be the loudest; you need to be the most aligned. Going viral and building a massive audience has a lot of downsides.Therapists who podcast consistently become trusted voices.Resources:
Interested in becoming part of our affiliate program? Learn more!
Want to launch your online course?
Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.
If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.
Mentioned in this episode:
Try Quiet Builder!
đŹ The Quiet Builder: A premium newsletter for therapists, founders & leaders building thoughtful work + lives.
The Quiet Builder
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Welcome to a new season of STC after a break of several weeks. Iâm excited to be back with new sessions! Todayâs topic to explore is the all-important question of why some offers sell well and others flop. Iâm joined by my friend Prerna Malik!
Our Featured Guest
Prerna Malik
Prerna has worked with well-known entrepreneurs like Pat Flynn as a conversion copywriter. She and I connected on LinkedIn, and I immediately saw that she comes from a place of integrity and wisdom. In this session, we discuss what offers are and the top three conversion secrets that make offers sell like crazy. Youâll find our conversation informational and inspirational.
Prerna's Website and Free Email Course
Youâll Learn:
What is an offer? (and what is it not?)Five key elements to an offer:The core offerYour unique mechanismTrust buildersDesire driversObjection demolishersPrernaâs top three conversion secrets to strong offers:Lead with emotion, simplicity, and clarity.Use specific messaging and positioning.Use user-based urgency.Maximizing the impact of your copy on your audienceThe most common mistakes entrepreneurs make in their offersA conversion mistake most people make without realizing itThoughts on bonus offers: âEvery bonus should have a purpose; otherwise, itâs just fluff.âResources:
Interested in becoming part of our affiliate program? Learn more!
Want to launch your online course?
Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.
If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.
Mentioned in this episode:
Try Quiet Builder!
đŹ The Quiet Builder: A premium newsletter for therapists, founders & leaders building thoughtful work + lives.
The Quiet Builder
-
If you've ever thought about starting a podcast but felt overwhelmed by the idea of keeping it up long-term, this episode is for you! Whether you're still dreaming of launching or you've already started and are feeling burnout, I'm here to share the habits that have completely transformed my approach to podcasting. Podcasting can be an incredibly powerful tool to extend your reach and grow your impact beyond the therapy room, but without a sustainable strategy, itâs easy to get caught up in the chaos. In todayâs episode, I'll walk you through the 7 simple yet impactful habits that have changed my relationship with podcasting and made this endeavor sustainable for the long haul. Get ready to hear how you can implement these practices into your own podcasting journey and finally create a process that works for YOU!
Youâll Learn:
7 habits that have changed everything for me:Design for longevity, not growth.Learn how I structure my podcast schedule around the life I want.Capture ideas daily.I use a private Slack channel to keep podcast ideas and give me a pipeline of new content.Follow a repeatable episode outline.Establish a framework for solo and guest episodes, and use solo episodes to invite people to your products and services.Batch record on off-months.I record January and February episodes in November and December and keep 3-6 episodes âin the bankâ to create a buffer and flexibility.Warm up my voice and energy before recording.There are simple habits (tea, deep breathing, diction exercises, etc.) that work to help me treat my podcast like a speaking engagement.Promote my own offers first, and not just sponsors.Research shows that podcasters are the most trusted media personalities, and inviting people in through dynamic ads is a game changer. (Check out Captivate and the discount available for STC listeners.)Engage with listeners on a regular basis.Ask listeners what topics they want you to cover. Podcasting is not a one-way street!Resources:
Try our FREE Podcasting Workshop to learn more.
Interested in becoming part of our affiliate program? Learn more!
Want to launch your online course?
Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.
If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.
Mentioned in this episode:
Try Quiet Builder!
đŹ The Quiet Builder: A premium newsletter for therapists, founders & leaders building thoughtful work + lives.
The Quiet Builder
-
If youâve ever thought about creating an online course or made preparations to launch a course, todayâs show should bring you clarity and inspiration. We are discussing five indicators that you are ready to launch that course youâve considered. Join us to learn more!
Youâll Learn:
My online course journey and how it all began for meThe biggest lessons I learned from my multiple fears of getting startedAre you ready to launch your online course? Here are five signs to help you say YES!You are looking for a scalable impact. (Do you have a bigger vision?)You have mastered a specific skill or have become a known expert in a particular niche.You have a passion for teaching.You are open to learning new skills.You are willing to validate your idea. My belief: âEvery therapist has an online course inside them.â Our free email course can help you become a course creator! Find it here.Resources:
Interested in becoming part of our affiliate program? Learn more!
Want to launch your online course?
Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.
If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.
Mentioned in this episode:
Try Quiet Builder!
đŹ The Quiet Builder: A premium newsletter for therapists, founders & leaders building thoughtful work + lives.
The Quiet Builder
-
Private practice is often seen as the golden goose that brings everything clinicians hope for. However, there are many nuances to consider, as well as factors that can add significant stress to your life. This stress can lead to overwhelm, burnout, and questions about why you chose this route in the first place. Join us for todayâs conversation!
Our Featured GuestJames Childress
James Childress is a CPA whose practice primarily focuses on working with therapists, giving him a unique perspective on todayâs topic. In this episode, we cover the top three uncomfortable aspects of private practice that can lead to imbalance and big problems. James shares insights that help us better understand business ownership, financial stability, and the seasonal nature of private practice.
James' Website
Youâll Learn:Common factors that lead clinicians into private practice and entrepreneurshipKey considerations before launching into private practiceThe importance of trusting your gut and paying attention to the data
Uncomfortable Truths About Private Practice Finances:There is a size of private practice that is inherently unstable. (This is a normal phase to pass through.)Assessing your supervisor/admin load is critical to maintaining balance.Therapists often strive to succeed in every area and âwant it all.â
Additional Insights:The need for balanced growth and attracting more people into the fieldEnsuring the external environment aligns with the internal environmentAchieving product-market fit for long-term sustainability
Resources:Interested in becoming part of our affiliate program? Learn more! here!
Want to launch your online course?
Check out our free 7-Day Course Creator Starter Kit for Therapists at sellingthecouch.com/coursekit.
If youâre a seasoned therapist transitioning from clinical work to online course income, join our mastermind group! We meet to build, grow, and scale online courses. Learn more here.
Mentioned in this episode:
Try Quiet Builder!
đŹ The Quiet Builder: A premium newsletter for therapists, founders & leaders building thoughtful work + lives.
The Quiet Builder
-
Todayâs session covers a topic that many clinicians are pondering. Many, like me, are having conversations with themselves in their heads about the available opportunities and the most efficient and ethical ways not to be left behind as technology presents new options in our field. The issue is how we can navigate the world of mental health tech startups that are available to join us to support our good work. Examples of what these startups provide are electronic health records, website design, marketing, and more. The truth is that the pandemic changed everything and catapulted the tech startup world into the range of billions of dollars. Donât miss my enlightening conversation with todayâs guest!
Our Featured Guest
Michael Fulwiler
Michael Fulwiler is Head of Brand Marketing at Heard, a company that assists therapists with bookkeeping and financial needs. Iâve come to rely on Mikeâs expertise as a good friend as I navigate the aspects of STC, trying to be a protector of our field while staying in alignment with my values. In this session, Mike and I discuss the mindblowing numbers around the multitude of mental health tech startups and how clinicians can be informed about which ones are most likely to succeed or fail. We also discuss the vitally important topic of client data privacy and the top three considerations we should have before signing up for a product or service.
Heard Website
Youâll Learn:
How to view tech startups in the mental health industry in terms of âheadwindâ and âtailwindâ tendencies since the COVID-19 pandemicWhat the data shows about tech startups: 90% will fail!Why the big risk also comes with big opportunities in the startup worldWhat happens when a clinician contracts with a mental health tech startupWhy client data privacy is a valid concern when working with a tech startup (Hear Mikeâs advice about watching out for red flags!)Top three considerations for a therapist about a tech startup:How they handle the data Whether or not there is a mental health professional on their team who helps with decisions and developmentHow compensation for therapists is structuredMikeâs advice about doing your due diligence when contacted by a tech startupAn overview of Mikeâs work and mission at Heard and what they provide for therapistsResources:
Interested in starting a podcast?
https://sellingthecouch.com/podcastingworkshop
Want to launch your online course?
Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekit
Mentioned in this episode:
Try Quiet Builder!
đŹ The Quiet Builder: A premium newsletter for therapists, founders & leaders building thoughtful work + lives.
The Quiet Builder
-
This will be the last episode for a month or so as I take a break to get ahead on some projects and take extra time to recharge. Todayâs session is in response to a frequent question about optimizing your LinkedIn profile. I donât pretend to be a LinkedIn expert, but I have learned some valuable lessons in the past two years of using this platform. As I share screens and info with you today, you may find it more helpful to watch the YouTube video rather than simply listen to the audio. So many people are curious about LinkedIn and how to use it best, so Iâm happy to share some of my insights today!
Youâll Learn:
View your profile as a landing page, not a sales page. Tips for your banner (Canva is a great resource!), profile picture, text, and graphicsMy philosophy when trying something new: âGet going, get good, and then get smart.âIncluding credibility and social proof in your LI profileBeware of playing the analytics game!Taplio is a great resource for scheduling LI posts.Structure your âAboutâ section with an emphasis on storytelling.Gauge your level of engagement with your ideal client.Be clear and simple about your call to action.Connect with your audience on a deeper level through your âFeaturedâ section.Thoughts about maximizing the impact of your âActivityâ sectionTips for other sections on your LI profileResources:
Interested in becoming part of our affiliate program? Learn more!
Want to launch your online course?
Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.
If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.
Mentioned in this episode:
Try Quiet Builder!
đŹ The Quiet Builder: A premium newsletter for therapists, founders & leaders building thoughtful work + lives.
The Quiet Builder
-
Iâve thought a lot about this topic and want to share more about it today. You might wonder why I donât want to become social media famous since being active in thought leadership and content creation seems to require a certain degree of social media involvement. People âhang outâ on social media platforms, but my impact on the world is not dependent on being a social media influencer. Letâs explore this topic!
Youâll Learn:
Fame is more accessible than ever today.The path Iâve chosen values peace, depth, and privacy over chasing online recognition.Three key reasons why I donât seek social media fame (and powerful reflection questions for you to consider):The illusion of fame as a solution to personal insecuritiesThe lesson: If you arenât grounded before you attract attention, more attention will only amplify your struggles.The emotional toll of public exposureThe lesson: When you have a platform, you arenât simply sharing content, but you are influencing peopleâs emotions, choices, and mental health. The erosion of personal privacyThe lesson: Privacy is precious, and I want to build a business that supports my life, not one that makes me feel like Iâm on display. My thoughts here are influenced by an impactful 2007 blog post by Tim Ferriss. You can check it out here.Resources:
Interested in becoming part of our affiliate program? Learn more!
Want to launch your online course?
Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.
If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.
Mentioned in this episode:
Try Quiet Builder!
đŹ The Quiet Builder: A premium newsletter for therapists, founders & leaders building thoughtful work + lives.
The Quiet Builder
-
If you've ever thought about starting a podcast but felt overwhelmed by the idea of keeping it up long-term, this episode is for you! Whether you're still dreaming of launching or you've already started and are feeling burnout, I'm here to share the habits that have completely transformed my approach to podcasting. Podcasting can be an incredibly powerful tool to extend your reach and grow your impact beyond the therapy room, but without a sustainable strategy, itâs easy to get caught up in the chaos. In todayâs episode, I'll walk you through the 7 simple yet impactful habits that have changed my relationship with podcasting and made this endeavor sustainable for the long haul. Get ready to hear how you can implement these practices into your own podcasting journey and finally create a process that works for YOU!
Youâll Learn:
7 habits that have changed everything for me:Design for longevity, not growth.Learn how I structure my podcast schedule around the life I want.Capture ideas daily.I use a private Slack channel to keep podcast ideas and give me a pipeline of new content.Follow a repeatable episode outline.Establish a framework for solo and guest episodes, and use solo episodes to invite people to your products and services.Batch record on off-months.I record January and February episodes in November and December and keep 3-6 episodes âin the bankâ to create a buffer and flexibility.Warm up my voice and energy before recording.There are simple habits (tea, deep breathing, diction exercises, etc.) that work to help me treat my podcast like a speaking engagement.Promote my own offers first, and not just sponsors.Research shows that podcasters are the most trusted media personalities, and inviting people in through dynamic ads is a game changer. (Check out Captivate and the discount available for STC listeners.)Engage with listeners on a regular basis.Ask listeners what topics they want you to cover. Podcasting is not a one-way street!Resources:
Try our FREE Podcasting Workshop to learn more.
Interested in becoming part of our affiliate program? Learn more!
Want to launch your online course?
Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.
If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.
Mentioned in this episode:
Try Quiet Builder!
đŹ The Quiet Builder: A premium newsletter for therapists, founders & leaders building thoughtful work + lives.
The Quiet Builder
-
Todayâs session highlights important questions to ask for solo or group practices about hiring an intake coordinator. Is this a smart move for your practice? Letâs dive into this topic and discuss barometers by which to measure and consider if an intake coordinator makes sense for your practice right now.
Our Featured Guest
Uriah Guilford
Uriah Guilford is a group practice owner based in northern California. He also owns Productive Therapist, which provides virtual assistants and intake coordinators for therapy practices. Uriah has been a group practice owner since 2015 and has a lot of wisdom to share about the journey to hire and train an intake coordinator. We cover all the bases on this topic, including if hiring an intake coordinator makes sense for your practice and the most common responsibilities of an intake coordinator that can help you reclaim valuable hours in your day. We also cover data privacy, how an intake coordinator should handle this, and the top mistakes clinicians make in hiring for this role. We wrap up with the metrics in determining when an intake coordinator is a great fit for your practice.
Productive Therapist
Youâll Learn:
The purpose and role of an intake coordinatorTrends in intake processesâwhat works best?Too many options confuse and overwhelm people looking for therapy.Is it time for me to hire an intake coordinator? How do I know? (Take Uriahâs quiz to find out!)How an intake coordinator can help you grow your practiceUriahâs opinion on the importance of an intake coordinator: âYour Intake Coordinator is the MVP of your practice.âUnderstanding when to delegate to your intake coordinatorUriahâs journey of letting go and transitioning responsibilities to his intake coordinatorTop responsibilities of an intake coordinatorConsiderations about data privacy for your practice and your intake coordinatorSolutions when your intake coordinator is sick or away on vacationUriahâs advice on hiring (and retaining) intake coordinators for growing practicesTop mistakes therapists make in hiring an intake coordinatorImportant considerations in training an intake coordinatorSolid metrics to determine if an intake coordinator is right for youUriahâs course, The Intake Coordinator Starter Pack: Find the course here and use the discount code âSTCâ for 25% off!Resources:
Interested in becoming part of our affiliate program? Learn more!
Want to launch your online course?
Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.
If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.
Mentioned in this episode:
Try Quiet Builder!
đŹ The Quiet Builder: A premium newsletter for therapists, founders & leaders building thoughtful work + lives.
The Quiet Builder
-
If youâve ever thought about creating an online course or made preparations to launch a course, todayâs show should bring you clarity and inspiration. We are discussing five indicators that you are ready to launch that course youâve considered. Join us to learn more!
Youâll Learn:
My online course journey and how it all began for meThe biggest lessons I learned from my multiple fears of getting startedAre you ready to launch your online course? Here are five signs to help you say YES!You are looking for a scalable impact. (Do you have a bigger vision?)You have mastered a specific skill or have become a known expert in a particular niche.You have a passion for teaching.You are open to learning new skills.You are willing to validate your idea. My belief: âEvery therapist has an online course inside them.â Our free email course can help you become a course creator! Find it here.Resources:
Interested in becoming part of our affiliate program? Learn more!
Want to launch your online course?
Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.
If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.
Mentioned in this episode:
Try Quiet Builder!
đŹ The Quiet Builder: A premium newsletter for therapists, founders & leaders building thoughtful work + lives.
The Quiet Builder
-
Private practice is often seen as the golden goose that brings everything clinicians hope for. However, there are many nuances to consider, as well as factors that can add significant stress to your life. This stress can lead to overwhelm, burnout, and questions about why you chose this route in the first place. Join us for todayâs conversation!
Our Featured GuestJames Childress
James Childress is a CPA whose practice primarily focuses on working with therapists, giving him a unique perspective on todayâs topic. In this episode, we cover the top three uncomfortable aspects of private practice that can lead to imbalance and big problems. James shares insights that help us better understand business ownership, financial stability, and the seasonal nature of private practice.
James' Website
Youâll Learn:Common factors that lead clinicians into private practice and entrepreneurshipKey considerations before launching into private practiceThe importance of trusting your gut and paying attention to the data
Uncomfortable Truths About Private Practice Finances:There is a size of private practice that is inherently unstable. (This is a normal phase to pass through.)Assessing your supervisor/admin load is critical to maintaining balance.Therapists often strive to succeed in every area and âwant it all.â
Additional Insights:The need for balanced growth and attracting more people into the fieldEnsuring the external environment aligns with the internal environmentAchieving product-market fit for long-term sustainability
Resources:Interested in becoming part of our affiliate program? Learn more! here!
Want to launch your online course?
Check out our free 7-Day Course Creator Starter Kit for Therapists at sellingthecouch.com/coursekit.
If youâre a seasoned therapist transitioning from clinical work to online course income, join our mastermind group! We meet to build, grow, and scale online courses. Learn more here.
Mentioned in this episode:
Try Quiet Builder!
đŹ The Quiet Builder: A premium newsletter for therapists, founders & leaders building thoughtful work + lives.
The Quiet Builder
-
If youâve been thinking about posting more on LinkedIn or if youâre curious about how to best use this social media platform, todayâs show is for you. It took me a long time to understand the purpose of LinkedIn and how it can be beneficial in connecting me to the right followers. Join me for an honest look at my experience and the biggest lessons learned.
Youâll Learn:
5 lessons learned over the last 2 years on LinkedIn:The magic is in the DMs.Focusing on thoughtful relationships is better than chasing followers.LinkedInâs search tool is amazingly helpful for making connections.The algorithm will always change.Donât chase trends, but focus on consistency and diversified content.Experiment on LinkedIn, but donât overthink the metrics.Watch out for growth gurus.Be wary of those who over-promise and under-deliver.Iâm more interested in posting things that will help a young therapist like I used to be.Followers are less relevant than you think.Itâs about the right peopleânot ALL people.Try creator mode and curate your network intentionally.The daily posting game is a slow burn.Iâve learned to pace myself in posting.I would rather focus on slower growth in followers and have consistency and sustainability.Connect with me on LinkedIn!Resources:
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Want to launch your online course?
Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.
If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.
Mentioned in this episode:
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Todayâs topic will resonate with many of us in private practice as we focus on burnout. Therapists are faced with many questions around how they want to conduct their businesses and structure their livesâand no one wants to face the reality of burnout. Letâs take a closer look with todayâs guest.
Our Featured Guest
Dr. Jennifer Blanchette is a licensed psychologist, podcaster, speaker, career coach, and business consultant. She helps therapists get unstuck in their careers and lives. In this episode, Dr. Jen discusses the hazards of our profession, how itâs changing, and the emphasis on certain markers around revenue and numbers. Jen gives a sense of why we can't talk about burnout very often, along with telltale signs she noticed in her personal experience with burnout. We also discuss the strange juxtaposition of finding freedom in private practice but taking on more administrative roles, experiencing isolation, and bearing the heavy emotional toll. We close with honest insights about tuning into our bodies and learning to listen. Jen gives practical advice for any therapist who could be teetering on the edge of burnout.
Website (and The Therapist Burnout Podcast)
Youâll Learn:
Burnoutâwhy we are afraid to talk about itUnexpected isolation and the need to find communityPrivate practice offers freedom, right??Learning to listen to your bodyFactoring your body into major decisions in life and giving yourself space for restJenâs private practice experience during the COVID-19 pandemicManaging our resources, energy, and our ability to giveTelltale signs of burnout for JenItâs okay to ask for help!Looking at all aspects of private practice and the actual costsJenâs perspective on burnout today and what therapists need to look forBurnout prevention vs. burnout recoveryJenâs advice to therapists who are teetering on the edge of burnoutResources:
Interested in becoming part of our affiliate program? Learn more!
Want to launch your online course?
Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.
If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.
Mentioned in this episode:
Try Quiet Builder!
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The Quiet Builder
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This is the first episode of 2025, which marks the ten-year milestone for the STC podcast! Itâs incredible that, despite my fears and uncertainties, this podcast began as a small dream of mine to use our skill sets beyond the therapy room and learn to build successful businesses. Iâve loved documenting my journey of transitioning from psychologist to online creator, podcaster, and public speaker, and Iâm eternally grateful to you, each listener. It is a humbling experience thatâs given me way more encouragement in return than I could have ever imagined.
This episode is an honest look at my decision in 2024 to return to private practice, which I detailed in a podcast episode and on social media posts. Iâm being extremely vulnerable in explaining why Iâve decided to pause my private practice journey for now. Itâs tough for any people pleaser like myself to realize that others may be disappointed in my decision, so I want to explain. Join me for this solo episode as I lay out the details.
Youâll Learn:
The reality is that we donât build a business in a vacuum, and external factors are always in play.Three significant life events impacting my decision:Susanâs job changes mean more home responsibilities for me.Aging parentsâand their need for more consistent careMore church responsibilities in leading a small groupA look at my typical daily scheduleMy commitment to viewing parenting as a privilegeâand what that looks like for me as a dadMy simple insights about the totality of life and my next steps:Income is only one part of success.My brain is not wired for the mental load of running two businesses.Iâm hitting my âenoughâ number with STC revenue.Caregiving for our parents is on the horizon, and I have the most flexibility in our family to do this.Iâm realizing how I can best leverage what weâve built with STC to bring the maximum benefit to our field and the world.My big dreams to do good and effect meaningful change to help more peopleResources:
Interested in becoming part of our affiliate program? Learn more!
Want to launch your online course?
Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.
If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.
Mentioned in this episode:
Try Quiet Builder!
đŹ The Quiet Builder: A premium newsletter for therapists, founders & leaders building thoughtful work + lives.
The Quiet Builder
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Here we are, all set for the final episode of 2024. We will fill the next few weeks with replays of popular episodes and be back in 2025 with exciting new episodes. During this hiatus, Iâll be using these âWalden months,â as I call them, for extra rest and taking time to work on specific projects, like my online course. If you are considering launching an online course, todayâs episode is for you! Iâve learned a lot over the last 9 years as a course creator, and Iâm sharing an honest look at my biggest lessons learned and what I would tell anyone on this course creation path.
Youâll Learn:
5 things I want to share about launching an online course:Focus on what you already know and love to teach. (Stay within your niche!)Hear my thoughts on course creation and AI.Start small and build slowly. (Think about your âvalue ladder.â)Think about recurring offers related to your course.Validation is non-negotiable. (Validate your course idea before you proceed.)Download the free Course Creator Starter Kit. Embrace the tech, but donât let it overwhelm you. Start with âgood enough,â and upgrade your sound, lighting, and camera when you can.Hear my recommendations for basic tech for someone just starting out in course creation. Take a âdefaulting to actionâ perspective rather than waiting for perfectionism. Build your audience early.Donât wait until your course launch to build your email list.Use social media and discovery platforms. Use these affiliate links for more information: Teachable, ConvertKit, and CartraResources:
Try Upheal Secure AI Therapy Notes! Visit https://sellingthecouch.com/upheal and enter the promo code âCOUCHâ to get 50% off for the first three months!
Interested in becoming part of our affiliate program? Learn more!
Want to launch your online course?
Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.
If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.
Mentioned in this episode:
Try Quiet Builder!
đŹ The Quiet Builder: A premium newsletter for therapists, founders & leaders building thoughtful work + lives.
The Quiet Builder
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