Afleveringen
-
If you've ever faced setbacks, felt behind, or wondered how to recover from disasterâthis episode is for you.
I sit down with Jen and Adam OâNeill of Pepperharrow Farm, who share their powerful story of resilience after a devastating tornado struck their flower farm in 2022. They open up about the destruction of their farmâs infrastructure, the emotional toll, and the incredible journey of rebuilding with the support of their community.
This is an emotional and deeply inspiring episode, packed with mindset shifts, practical disaster preparedness tips, and a testament to the strength of flower farmers everywhere. We also talk about their new expansion, their exciting plans for a Lavender Festival in 2025, and how they turned tragedy into growth.
Tune in for hard-earned wisdom, encouragement, and a reminder that even in the toughest times, thereâs a way forward.
đ Find Pepperharrow Farm online:
Check out their Website
Follow them on Instagram
Did you enjoy this episode? Please leave a review on Apple or Spotify.
Follow Jenny on Instagram: @trademarkfarmer
Find free flower business resources: www.trademarkfarmer.com -
In this episode, host Jenny Marks explains how the 80/20 rule (Paretoâs Law) can help flower farmers streamline their business, increase profits, and reduce burnout. She shares real examples from her own farm, including:
How analyzing sales data helped identify the most profitable cropsWhy cutting underperforming flower varieties improved efficiency and revenueHow focusing on key sales outlets maximized profits with less effortWhy applying the 80/20 rule to time management allows for smarter work, not harder workJoin Jenny at the Lean Flower Farming Workshop on July 28-29, 2025, in Clifton Springs, NY (with an optional third day focused on high-earning high tunnels).
Register now: www.trademarkfarmer.com/lean
Did you enjoy this episode? Please leave a review on Apple or Spotify.
Follow Jenny on Instagram: @trademarkfarmer
Find free flower business resources: www.trademarkfarmer.com -
Zijn er afleveringen die ontbreken?
-
When Jennifer Gulizia (@thefloweringfarmhouse) lost her flower farm, she faced a reality that many growers fearâstarting over from scratch. But instead of walking away, she embraced a bigger vision. In this episode, Jennifer shares how she turned 20 acres of depleted land into a thriving regenerative flower farm and built a business that aligns with her long-term goals.
đ± Inside this episode, youâll learn:
The mindset shifts that transformed a devastating loss into a new opportunityWhy thinking too small could be holding your flower business backHow regenerative farming can heal the land and create a more sustainable futurePractical steps for finding farmland (and why legal protections are essential)The power of community in flower farmingâplus, how Jenniferâs Dahlia Patch supports growers at every levelJenniferâs story is a masterclass in resilience, business strategy, and long-term vision. Whether youâre facing a setback or just looking for inspiration to grow smarter, this episode is packed with actionable insights.
The Flowering FarmhouseThe Dahlia PatchKiss the Ground & Common Ground DocumentariesFollow Jennifer on Instagram: @thefloweringfarmhouse
đ Links & Resources Mentioned:
Did you enjoy this episode? Please leave a review on Apple or Spotify.
Follow Jenny on Instagram: @trademarkfarmer
Find free flower business resources: www.trademarkfarmer.com -
In this episode, host Jenny Marks breaks down the importance of efficiency and systems in flower farmingâhow they can save time, reduce labor costs, and increase profitability.
She shares real examples from her own farm, including:
How mechanizing dahlia digging reduced labor costs by 30%The efficiency-focused transplanting method that saves time and moneyWhy structured systems for seed starting, harvest management, and bouquet-making are essential for scaling a profitable flower businessPlus, Jenny walks through how her Lean Flower Farming: Systems + Efficiency Workshop provides hands-on training to help farmers implement these strategies.
Want to see these systems in action? Join Jenny at her Lean Flower Farming Workshop on July 28-29, 2025, in Clifton Springs, NY (with an optional third day focused on high-earning high tunnels).
Register now: www.trademarkfarmer.com/lean
Did you enjoy this episode? Please leave a review on Apple or Spotify.
Follow Jenny on Instagram: @trademarkfarmer
Find free flower business resources: www.trademarkfarmer.com -
âWe donât rise to the level of our goals, we fall to the level of our systems.â â James Clear
In this episode, host Jenny Marks breaks down the power of systemsâhow they can save you time, labor, and money, and why every farm (big or small) should have them in place. She shares real examples from her own farm, including:
How implementing a weekly weeding system eliminated time-consuming hand-pulling.A harvest board system that keeps track of yields without lost notes or missing data.How simplifying ranunculus transplanting cut labor by 80% and saved thousands of dollars.Plus, Jenny walks through her two-step process for creating systems that will make your farm run more efficiently and give you more freedom in your schedule.
Want to see how these systems work in real life? Join Jenny at her Lean Flower Farming: Systems + Efficiency Workshop on July 28-29, 2025, in Clifton Springs, NY (with an optional third day on high-earning high tunnels).
đ Register now at: www.trademarkfarmer.com/lean
Did you enjoy this podcast? Please leave us a review on apple or Spotify!
Follow Jenny on Instagram: @trademarkfarmer
Find free flower business resources: www.trademarkfarmer.com -
In most cases, earning a living or even just earning a little extra income from your farm is going to be a lot harder with a very short growing season, rather than in a longer growing season - but thatâs not a reason to give up.
In this episode, host Jenny Marks shares real numbers from her own farm to showcase how powerful season extension can be in creating a profitable business that pays you well, as well as a few tips and tricks for implementing season extension tactics on your farm.
Did you enjoy this podcast? Please leave us a review on apple or Spotify!
Follow Jenny on Instagram: @trademarkfarmer
Find free flower business resources: www.trademarkfarmer.com
-
If youâve ever been curious about how agritourism and you-pick farms operate, including how to keep customers happy, stats to keep tabs on, or systems involved, this episode is for you.
In this episode, host Jenny Marks interviews Dale Wickham of Wickham farms as they dive into creating customer experience, systems, and mindset in order to grow a profitable and successful agritourism operation.
Check out Wickham Farms: https://wickhamfarms.comDid you enjoy this podcast? Please leave us a review on Apple or Spotify!
Follow Jenny on instagram: @trademarkfarmer
Find free flower business resources: www.trademarkfarmer.com
-
Ever wonder if itâs possible to start and grow a successful flower farm without taking on debt? In this episode, Iâm sharing my top five tips for debt-free flower farming, based on my personal experience building a profitable business from the ground up.
Iâll walk you through:
How I started my farm with no loans or outside funding.The importance of keeping costs low and budgeting for profitability.Why focusing on profit margins (not just revenue) can make or break your business.How a three to five-year spending plan can help you prioritize investments.The game-changing value of buying used equipment and materials.By the end of this episode, youâll have actionable strategies to avoid debt while building a thriving flower farm, plus the confidence to make smart financial decisions for your business.
Did you enjoy this podcast? Please leave us a review on apple or spotify!Follow Jenny on instagram: @trademarkfarmer
Find free flower business resources: www.trademarkfarmer.com
-
Welcome back to the second episode in this two-part series on navigating cut flower pricing. In the first part of the series (episode #34), we discussed:
Basic flower pricing industry standardsWhy prices vary so muchThe importance of understanding your costs and how it affects the prices you chargeso be sure to go back and listen to episode #34 first.
In this episode, host Jenny Marks will continue the conversation and will cover different pricing methods to consider when setting your prices, your brand positioning, and factors outside of your production that affect your flower prices.
Did you enjoy this podcast? Please leave us a review on apple or spotify!
Follow Jenny on instagram: @trademarkfarmer
Find free flower business resources: www.trademarkfarmer.com
-
Cut flower pricing can be tricky to nail just right in your business. If youâve ever felt confused about what you should charge, wonder why prices seem to vary SO much, or how much you should charge - this episode is for you!
In this two-part episode series on pricing, Iâll be starting off discussing:
Basic flower pricing industry standardsWhy prices vary so much in the flower worldThe importance of understanding your costs and how it affects the prices you chargePart two on pricing will be published in episode #35.
Did you enjoy this podcast? Please leave us a review on apple or spotify!
Follow Jenny on instagram: @trademarkfarmer
Find free flower business resources: www.trademarkfarmer.com
-
In this episode, Jenny interviews Ellen Frost of Local Color Flowers (http://www.locoflo.com/) as they discuss tips, relationship-building advice, and challenges when it comes to buying local flowers and selling to florists. There is no doubt that the farmer-florist relationship can be challenging at times, but it can also be an incredibly rewarding experience for both if approached correctly.
If you sell to florists, or buy local flowers - youâre gonna want to hear this episode.
Did you enjoy this podcast? Please leave us a review on apple or spotify!
Episode Summary: https://www.trademarkfarmer.com/all-podcast-episodes/ellen-frost-of-local-color-flowers
Follow Jenny on instagram: @trademarkfarmer
Take a free flower farm business course: www.trademarkfarmer.com
Ellen Frost at LoCoFlo: ââhttp://www.locoflo.com/
-
Ever wonder how many hours you spend weeding, transplanting, harvesting, washing buckets, or doing general tasks on the farmâŠand if itâs even contributing to your bottom line?
In this episode Iâm sitting down to analyze my employees' hours on the farm, discussing what we spend the majority of our time on, what we can get more efficient at, and what to let go of in 2025 in order to make the farm even more profitable.
By the end of this episode, youâll have a better understanding of how to make time on your farm for the important things that move your business forward.
Did you enjoy this podcast? Please leave us a review on apple or spotify!
Episode Summary: https://www.trademarkfarmer.com/all-podcast-episodes/how-to-get-time-back-for-money-making-tasks
Follow Jenny on instagram: @trademarkfarmer
Take a free flower farm business course: www.trademarkfarmer.com
-
Do you ever feel like you just flounder your way through your growing seasons, without actionable plans or concrete numbers to shoot for in terms of your sales, or profit margins? Or perhaps your crop plan goes out the window after several weeks of seed starting like a crazy person. If you want to find a better way to plan out your season - this episode is for you.
Business planning is one of the most important skills to have in order to achieve your business goals. In this episode, Jenny will walk you through her 5 step business and crop planning process so you can have an incredible 2025.
Did you enjoy this podcast? Please leave us a review on apple or spotify!
Episode Summary: https://www.trademarkfarmer.com/all-podcast-episodes/5-steps-to-plan-your-best-year
Follow Jenny on instagram: @trademarkfarmer
Take a free flower farm business course: www.trademarkfarmer.com
-
Curious about what flowers youâre making the most money on, and which ones the least? Understanding your numbers is crucial for building a profitable business. This episode delves into the 2024 numbers on Trademarks Flower Farm to give you insight into the operations of a small-scale flower farm.
In this episode, Jenny discusses the profitability of flower farming, different crops on her farm, and how they contribute to the farmâs overall profit and revenue. She highlights the importance of tracking your numbers, understanding which crops yield the most profit and revenue, and the significance of customer demand in crop selection.
At the end of this episode, youâll have a whole new understanding of analyzing data to make better decisions for the profitability of your business.
Register for the free marketing masterclass HERE (http://www.trademarkfarmer.com/masterclass).
Did you enjoy this podcast? Please leave us a review on apple or spotify!
Episode Summary - https://www.trademarkfarmer.com/all-podcast-episodes/the-2024-numbers-are-in
Follow Jenny on instagram: @trademarkfarmer
Take a free flower farm business course: www.trademarkfarmer.com
-
There are a lot of things to ask yourself to figure out if an online flower farming course is right for you. A lot of online courses can have a big investment, and you need to make sure itâs one thatâs going to pay off.
In this episode, Jenny goes over different aspects of flower farming online courses to consider for your individual needs, and to make sure you get a return on your investment.
Register for the free marketing masterclass HERE (http://www.trademarkfarmer.com/masterclass).
Did you enjoy this podcast? Please leave us a review on apple or spotify!
Episode Summary - https://www.trademarkfarmer.com/all-podcast-episodes/how-to-know-if-a-flower-farming-course-is-right-for-you
Follow Jenny on instagram: @trademarkfarmer
Take a free flower farm business course: www.trademarkfarmer.com
-
Are you one of those people who thinks that earning six figures from a small-scale flower farm is actually impossible? THINK AGAIN.
Jennifer Kouvant of Six Dutchess Farm did just that after taking the Six Figure Flower Farming workshop with me. She said: This was the BEST farm workshop ever! And truly the best investment since we ended up using all of the knowledge you shared with us to get a USDA grant!! Plus we have already exceeded our income from last year after only 6 months. I would say the ROI was beyond what I can calculate! So, so, so worth it. I hope you keep offering it so other farmers can benefit as much as we did!â
In this episode I chat with Jennifer all about the skills she learned, how she implemented them, and decisions she made to triple her farm revenue and close in on that elusive 6-figure/year mark.
Want to end up like Jennifer, or learn more about starting and building a profitable flower farm business?, Register for the free marketing masterclass HERE (http://www.trademarkfarmer.com/masterclass).
Did you enjoy anything valuable from this podcast? Please leave us a review on apple or spotify!
Follow Jenny on instagram: @trademarkfarmer
Episode summary - https://www.trademarkfarmer.com/all-podcast-episodes/jennifer-kouvant-100k-this-year
Take a free flower farm business course: www.trademarkfarmer.com
-
Do you feel like you are ready to take your flower business to the next level in the next year, but arenât exactly sure what to take action on in order to make that happen?
Or perhaps you feel like you are starting to get a little momentum, but you know you are capable of doing so much more more, but youâre just not sure what to focus on to reach your goals.
If you want to start actually making money from your flower business and start paying yourself what you deserve, itâs time to stop overthinking, procrastinating, and doubting yourself.
And in this episode, Jenny tells you how. She teaches 5 steps you can take to work towards building a wildly successful flower farm business this year.
Want to dive deeper into topics like these so you can set your farm up for success? Register for the free marketing masterclass HERE (http://www.trademarkfarmer.com/masterclass).
Did you enjoy this podcast? Please leave us a review on apple or spotify!
Follow Jenny on instagram: @trademarkfarmer
Take a free flower farm business course: www.trademarkfarmer.com
Episode Summary : https://www.trademarkfarmer.com/all-podcast-episodes/5-steps-to-a-wildly-profitable-business-2025
-
Customers cost a lot of money and effort to get. If thatâs the case, how do you keep the customers you already have coming back for more? And what if you want to do it all with your spouse by your side?
In this episode, Jenny interviews this Six Figure Flower Farming online course student Heather and John Durkel of Brook and Blossom Farm. Heather and John share how they managed to achieve a 90% customer retention rate in their flower CSA program, grow their business profitably and thoughtfully, and bring John to work on the farm with Heather in the process.
Want to achieve a 90% customer retention rate like Heather and John, or learn more about building a profitable flower farm business? Register for the free marketing masterclass HERE (http://www.trademarkfarmer.com/masterclass).
Did you enjoy anything valuable from this podcast? Please leave us a review on apple or spotify!
-Follow Jenny on instagram: @trademarkfarmer
-Episode summary : https://www.trademarkfarmer.com/all-podcast-episodes/heather-durkel-brook-and-blossom
-Take a free flower farm business course: www.trademarkfarmer.com
-
Which is more effective now: social media or email marketing?
If youâve ever heard someone say that you NEED an email list to help grow your business, but youâre doubtful about whether thatâs true or not⊠listen up.
In this episode Iâm outlining why people say that you should have an email list, statistics about this particular marketing technique that will probably change your mind about how important it is, and Iâll be sharing how I personally use an email list in my own business.
Want to dive deeper into topics like these so you can set your farm up for success? Register for the free marketing masterclass HERE (http://www.trademarkfarmer.com/masterclass).
Did you enjoy this podcast? Please leave us a review on apple or spotify!
Follow Jenny on instagram: @trademarkfarmer
Episode summary : https://www.trademarkfarmer.com/all-podcast-episodes/does-email-marketing-work-for-flower-farmers
Take a free flower farm business course: www.trademarkfarmer.com
-
Unsure how to market your flower business and put yourself out there (even if you are an introvert)? If so, this episode is for you!
In this episode, Jenny interviews six figure flower farming online course student Kate Guth of Acher nâ bliss talk about how Kate was able to book 29 weddings her FIRST YEAR, get published in a major floral magazine, AND become the preferred floral vendor for that major magazine.
Want to end up like Kate, or learn more about starting and building a profitable flower farm business? Register for the free marketing masterclass HERE (https://www.trademarkfarmer.com/masterclass).
Did you enjoy anything valuable from this podcast? Please leave us a review on apple or spotify!
Follow Jenny on instagram: @trademarkfarmer
Episode Summary :https://www.trademarkfarmer.com/all-podcast-episodes/kate-archer-and-bliss-floral
Take a free flower farm business course: www.trademarkfarmer.com
- Laat meer zien
