Afleveringen
-
The hot pepper business is en fuego! While total market size in the United States stood at about $1.28 billion in 2022, predictably, it will continue to grow as the chili pepper has become an American kitchen staple. Although multinational corporations like the Kraft Heinz Company, McCormick, Campbell, and Unilever lead the way, the next tier of privately held businesses are catching up, fueled by innovation, trends, and leaning into the diversification of American cultural taste demands.
Enter Smokin' Ed Currie, the most famous pepper breeder on the planet. In fact, Ed's farm grows more than 100,000 pepper plants annually. A modern day Gregor Mendel, this three-time Guinness Book World of Records holder has created the world's hottest chilis: the Carolina Reaper, and the current hottie of hotties, Pepper X.
In this episode, Marc speaks with Ed Currie, founder and president of the Pucker Butt Pepper Company. Ed shares his journey from learning about plants from his mother to becoming an innovator in the pepper farming industry. During the discussion, Ed reveals insights into his sustainable farming practices, the scientific methods he uses to create super hot peppers, and his record-breaking pepper, Pepper X.
He also touches on the health benefits of capsaicin, the impact of hurricanes on his farm, and the growth of hot sauce popularity in the U.S. Ed's personal stories, including the adoption of his children and living in a Frank Lloyd Wright home, add a heartfelt dimension to the conversation. The episode concludes with Ed's vision for the future of his company in advancing medical research.
Sign up for the Some Future Day Newsletter here: https://marcbeckman.substack.com/
Episode Links:
Ed Currie: https://www.linkedin.com/in/edcurrie1/
Pucker Butt Pepper Company: https://puckerbuttpeppercompany.com/To join the conversation, follow Marc Beckman here:
Youtube
LinkedIn
Twitter
Instagram
TikTok -
Election Day. Alexander Hamilton recognized the potential harm to the minority's rights when he stated, "Democracy is like two wolves and a lamb voting on what to eat for lunch, but a republic is a well-armed lamb contesting the vote." The electoral college remains an important aspect of the American republic as it was instituted to protect the minority and ensure that everyone's opinion could be heard.
In this episode of Some Future Day, Dinesh D'Souza shares his detailed personal story, starting with his immigration from Mumbai, India, at 17 through a Rotary Club exchange program. He discusses his unique experiences living in a small Arizona town, his shift in career direction influenced by Reaganism, his time at the Reagan White House, and his evolution into a prolific author and documentary filmmaker. D'Souza delves into topics such as election fraud, the disruptive potential of technology like AI and blockchain, and Trump’s influence and character. The episode concludes with Dinesh's thoughts on free speech, political polarization, and the possibility of restoring respectful intellectual debates in the future.
Key Topics:
Dinesh's immigration story and backgroundWorking in the Reagan administrationDinesh's prolific career as an authorPivoting to filmmaking (he made 3 of the top 10 political documentaries)How Dinesh secures and structures the financing of his filmsThe ins and outs of movie distribution for political docsThe demographics that political docs appeal to (a small %)Tech and AI's possible effects on politics, filmmaking, etc.The difference between election fraud and voter fraudHow easy it would be to hypothetically commit election fraudWhy did Dinesh want to make Vindicating Trump?The difference between Trump in public and Trump in privateWhy Dinesh defends Trump in the film and bookThe effects of anti-Trump rhetoric on Americans and their political viewsThe future of election securitySign up for the Some Future Day Newsletter here: https://marcbeckman.substack.com/
Episode Links:
Dinesh D'Souza: https://dineshdsouza.com/
YouTube: https://www.youtube.com/channel/UC8GAOCAJxBL4bExaUCvwL4Q
Facebook: https://www.facebook.com/DSouzaDineshTo join the conversation, follow Marc Beckman here:
Youtube
LinkedIn
Twitter
Instagram
TikTok -
Zijn er afleveringen die ontbreken?
-
Bob Marley is among the most iconic musicians in the world with 150 million in album sales. Marley's mission of love and peace was born from the tiny island of Jamaica, but inspired the entire world. And Lee Jaffe caught it all.
In this episode of Some Future Day, master photographer Lee Jaffe shares insights from his new book ' Hit Me With Music: roots rock reggae,' and recounts his extraordinary artistic journey. Starting from his days as a double major in art and LSD at Penn State, to his transformative experiences in politically charged Brazil and culturally rich Jamaica, Lee opens up about his role in the legalization of cannabis and his interactions with influential artists like Hélio Oiticica.The episode explores his arrest and subsequent move to Jamaica, aligning with the Rasta culture during a tense political climate under Michael Manley. Lee delves into his close relationship with Bob Marley and the Wailers, detailing their struggles, triumphs, and the creation of iconic music like 'Catch a Fire.' Additionally, the narrative covers the early days of Island Records, Marley's impactful performances, and the cultural convergence with artists like Bruce Springsteen. Reflecting on the evolving landscape of art, the discussion extends to the influence of digital photography and AI, transforming artistic practices amid technological advancements. This episode provides an in-depth look at the intersection of art, politics, and music through the lens of Lee Jaffe's multifaceted career.
Sign up for the Some Future Day Newsletter here: https://marcbeckman.substack.com/
Episode Links:
Lee Jaffe: https://lee-jaffe.com/
Hit Me With Music: roots rock reggae: https://www.rizzoliusa.com/book/9780847835126/To join the conversation, follow Marc Beckman here:
Youtube
LinkedIn
Twitter
Instagram
TikTok -
In this episode of Some Future Day, we explore the uplifting story of Karen Robinovitz, the founder of Sloomoo Institute, an immersive experience dedicated to the playful and therapeutic world of slime. Karen recounts her evolution from a childhood slime enthusiast to a successful entrepreneur amidst personal tragedies, including the loss of her husband and cousin. She emphasizes the profound healing power of joy, creativity, and mental health support. Conversations delve into the inclusive, multi-generational community of Sloomoo, with highlights of its educational and sensory experiences, celebrity endorsements, and innovative collaborations with global brands like Nike and Google.
Featuring highbrow design and cutting-edge technologies like CGI and augmented reality, Karen also discusses the institute’s mission to support mental fitness and emotional learning through partnerships with organizations like The Goldie Hawn Foundation. This episode offers an inspiring look at overcoming adversity and spreading happiness through creative, immersive experiences.
Throughout the interview, Karen emphasizes Sloomoo's mission to "deliver joy" while exploring the therapeutic benefits of tactile play. She shares insights into the challenges of building a novel business concept and her vision for Sloomoo's future as more than just an immersive experience, but a character-driven world akin to Pokemon or Hello Kitty.
This episode offers a fascinating look at how personal healing can spark innovative entrepreneurship, blending nostalgia, cutting-edge design, and a commitment to mental health awareness.
Sign up for the Some Future Day Newsletter here: https://marcbeckman.substack.com/Episode Links:
LinkedIn: https://www.linkedin.com/in/karenrobinovitz/
Sloomoo Institue: https://sloomooinstitute.com/Instagram: https://www.instagram.com/sloomooinstitute/
Youtube: https://www.youtube.com/@SloomooInstitute
Facebook: https://www.facebook.com/SloomooInstitute/
Tiktok: https://www.tiktok.com/@sloomooinstitute
To join the conversation, follow Marc Beckman here:
Youtube
LinkedIn
Twitter
Instagram
TikTok -
Melania Trump is the former First Lady of the United States of America and joins Marc Beckman for an exclusive interview surrounding the launch of her new memoir, Melania.
The former First Lady opens up about Love, Trust, Individual Freedom, Blockchain Technology, Modeling, Communism, Pink Floyd, Women’s Rights (Pro-Choice), and America’s AI War with China. In Conversation with Melania Trump: Reflecting on Life, Career, and Personal BeliefsEpisode Links:
https://melaniatrump.com/Sign up for the Some Future Day Newsletter here: https://marcbeckman.substack.com/
To join the conversation follow Marc here:
LinkedIn: https://www.linkedin.com/in/marcbeckman/
Twitter: https://twitter.com/MarcBeckman
Instagram: https://www.instagram.com/marcbeckman/
TikTok: https://www.tiktok.com/@marcbeckmanMarc Beckman is a Senior Fellow of Emerging Technologies at NYU, the CEO of DMA United, and is on the New York State Bar Association's Taskforce for Cryptocurrency and Digital Assets.
DMA United: https://dmaunited.com/
Some Future Day is produced and edited by Make More Media: https://makemore.media/
-
Do you ever wonder how Rihanna, Taylor Swift, and Lady Gaga secure multi-million dollar endorsement deals? Why do brands pay them so much money? And what happens commercially after an advertising campaign featuring a world renowned icon is activated? Jarrod Moses is the founder and CEO of the United Entertainment Group and has bridged the gap between Hollywood and Madison Avenue for the past 25 years.
Jarrod has developed culture-powered, award-winning marketing verticals for Unilever, Samsung, AT&T, Starbucks, The North Face, and the list goes on. On this episode of Some Future Day, Jarrod joins me to share an insider's perspective of the branded entertainment industry, from strategy development and celebrity selection to deal formation and beyond.
Jarrod goes on to break down the critical components of dealmaking and even predicts the future of marketing. It's worth noting Jarrod is an avid Bruce Springsteen fan, has a wonderful family, and I can't thank him enough for joining me as a guest on this killer episode of Some Future Day.
Sign up for the Some Future Day Newsletter here: https://marcbeckman.substack.com/Episode Links:
LinkedIn: https://www.linkedin.com/in/jarrod-moses-18481378/United Entertainment Group: https://www.uegworldwide.com/
To join the conversation follow Marc Beckman here:
Youtube
LinkedIn
Twitter
Instagram
TikTok -
Luxury sales are experiencing a downturn. Last quarter, luxury fashion's biggest players, such as LVMH, Gucci's owner Kering, Richemont, and Burberry, all reported diminishing revenues. But why?
Has the global demand for luxury mega brands fallen for good? Are consumers bored with overpriced simpleton designs, such as hoodies and t-shirts? Have their preferences shifted away from physical goods to unique experiences?
The House of Christian Lacroix celebrated its 30th anniversary last year, and its CEO, Nicolas Topiol, joined me to discuss the brand's growth strategy and his plan to keep it relevant during the age of imagination. Mr. Topiol is an expert in private equity investing and since 2002 has worked to establish duty free retail and distribution operations in Central and South America. As well as leading the acquisition of Hard Candy and Urban Decay Cosmetics.
Nicolas is a luxury sector visionary. In this insightful conversation, Nicolas Topiol discusses the current challenges faced by luxury brands, including financial declines in significant markets, geopolitical impacts, and inflation. He illustrates the hardships and strategic decisions behind turning the Christian Lacroix brand into a profitable business model through restructuring, licensing, and maintaining high creative standards. The discussion covers the evolution of luxury, the dynamics of brand management, and how young designers and historic houses navigate modern consumer behaviors. Topiol also candidly shares his personal and professional journey, shedding light on the complexities of the luxury industry.
Sign up for the Some Future Day Newsletter here: https://marcbeckman.substack.com/
Episode Links:
LinkedIn: https://www.linkedin.com/in/nicolas-topiol-720a4112/Christian Lacroix: https://www.christian-lacroix.com/
To join the conversation follow Marc Beckman here:
Youtube
LinkedIn
Twitter
Instagram
TikTok -
United States Senate candidate for Michigan, Mike Rogers, served in the United States House of Representatives from 2001 until 2015. In 2011, Mike was named Chairman of the House Intelligence Committee. In 2012, just one year after assuming this role, Mike warned that Chinese technology companies Huawei and ZTE posed a national security threat.
The Intelligence Committee's report concluded that these tech companies were serving as arms of the Chinese government, had stolen trade secrets from American corporations, and could potentially spy on American citizens. It's worth noting other findings remain classified out of national security concerns.
What were these technology based threats and do they exist today? Is America prepared for an onslaught of international cyber attacks? How can U.S. ingenuity lead us towards victory in the world's AI war?
In this insightful episode, host Marc interviews Senate candidate Mike Rogers to discuss various issues impacting American society today. They explore the significance of family as the foundation of society, Michigan families' economic struggles, and the critical state of public education. Rogers emphasizes the importance of helping individuals achieve literacy to empower themselves economically and socially.
The conversation shifts to national security, diving into Rogers' investigations into Chinese tech companies' threats during his time as House Intelligence Committee Chair. The discussion also covers the current and future role of AI in cybersecurity, military applications, and the impact of overregulation on innovation.
Sign up for the Some Future Day Newsletter here: https://marcbeckman.substack.com/Episode Links:
Mike Rogers: https://www.rogersforsenate.com/To join the conversation follow Marc Beckman here:
Youtube
LinkedIn
Twitter
Instagram
TikTok -
These days, a growing number of people use social media as their primary source of news. But since influencers like Joe Rogan and Tucker Carlson have built trusting communities with millions of people, legacy news outlets are no longer the dominant purveyors of information.
So what's the risk? Aren't influencers implementing legacy media's tried and true fact-checking methodology? Can't we trust influencers? Is the news we consume on X, Facebook, TikTok, and Instagram trustworthy?
Jessica Yellin is an award-winning political journalist who started her career with traditional news platforms including ABC, MSNBC, and CNN. Ms. Yell-n boasts an impressive lineup of interviews with America's political all-stars, including former Presidents Clinton, Bush, and Obama. And then one day, Jessica walked away from it all.
She became the first news influencer and launched News Not Noise. Jessica, thank you for providing an in-depth understanding of the impact of technology on journalism. Indeed we are just in the early stage of this transformation and your insight is compelling, to say the least. It was great having you as my guest on Some Future Day.
In this episode, host Marc Beckman sits down with Jessica Yellin, former CNN Chief White House Correspondent and founder of News Not Noise. Yellin shares insights from her impressive career, including interactions with multiple U.S. presidents, and discusses her transition from traditional media to becoming an independent news creator. Yellin offers a candid look at the current state of news media, addressing concerns about misinformation, the blurring lines between journalism and influencer culture, and the potential for technology to reshape how we access and interpret news.
Sign up for the Some Future Day Newsletter here: https://marcbeckman.substack.com/Episode Links:
Jessica on LinkedIn: https://www.linkedin.com/in/jessica-yellin-74765576/
News Not Noise: https://newsnotnoise.com/To join the conversation follow Marc Beckman here:
Youtube
LinkedIn
Twitter
Instagram
TikTok -
Constance C.R. White is an award-winning journalist celebrated for her extensive experience and influential contributions to print, broadcast, and digital media. As a content creator, editor, and cultural style authority, she has shaped the editorial direction of prominent companies, focusing on empowering and inspiring women. A visionary leader and risk-taker, Constance has delivered engaging content across multiple platforms throughout her distinguished career. Her editorial excellence is reflected in her work with esteemed brands like The New York Times, Elle, Essence, and eBay. Her latest project, the highly original book How to Slay, is currently available in stores.
In this episode, host Marc Beckman sits down with Constance C.R. White. White shares her personal story of growing up in a Jamaican immigrant family and how it shaped her perspective on race, culture, and representation in media. She also offers candid insights into the portrayal of Black women and families in advertising and entertainment. She discusses the importance of positive representation and the impact of figures like Michelle Obama, Beyonce, and Rihanna on Black culture and fashion.
Sign up for the Some Future Day Newsletter here: https://marcbeckman.substack.com/Episode Links:
Constance on LinkedIn: https://www.linkedin.com/in/constance-white-a590256/
How to Slay: Inspiration from the Queens and Kings of Black Style: https://www.amazon.com/How-Slay-Inspiration-Queens-Kings/dp/0847861384To join the conversation follow Marc Beckman here:
Youtube
LinkedIn
Twitter
Instagram
TikTok -
The creator economy is expected to grow to 500 billion by 2027, according to Goldman Sachs. Ryan Kaji of Ryan's World has turned his toy review YouTube channel into a billion-dollar empire, which now includes branded merchandise, a television series, spin-off channels, licensing deals, And even a new feature film. Ryan's YouTube channel boasts 60 million subscribers and 82 billion lifetime views.
Chris Williams, founder and CEO of Pocket.Watch, is the man behind Ryan's World. Williams, a former Google and Disney exec, is the visionary behind this 21st century media juggernaut, which today features the most popular kid stars on the planet. If you aren't familiar with Dan Rhodes, Toys and Colors, Love Diana, and the Onyx family, it's time to get out from under that rock. And what does this do?
On this episode of Some Future Day, Chris joins me to unlock the commercial intrigue Surrounding the creator economy from his recent encounter with the United States president in the White House to YouTube's monopoly on the industry and AI's imminent impact, we cover it all.
Sign up for the Some Future Day Newsletter here: https://marcbeckman.substack.com/
Episode Links:
Chris on LinkedIn: https://www.linkedin.com/in/chrismwilliams/
pocket.watch: https://pocket.watch/To join the conversation follow Marc Beckman here:
Youtube
LinkedIn
Twitter
Instagram
TikTok -
Steve Garvey is a Major League Baseball legend, and now a rising figure in the political arena. He's a 10 time All Star, a two time National League Championship Series MVP, and a World Series Champion. Over his 19 year career with the Los Angeles Dodgers and the San Diego Padres, Steve earned the nickname Mr. Clean for his remarkable consistency in sportsmanship. Now he's running for the United States Senate seat in California, previously held by the late Dianne Feinstein.
In this episode, Marc Beckman and Steve Garvey discuss his illustrious baseball career, including his childhood experiences with the Brooklyn Dodgers and his time with the Dodgers and Padres. Garvey reflects on the influence of baseball on American society, its role in bridging racial divides, and reminisces about interactions with iconic players like Jackie Robinson and Thurman Munson. Transitioning to politics, Garvey shares his motivations for running for the U.S. Senate, his concerns about current political dynamics, and his views on key issues such as the economy, border security, and support for Israel. The conversation underscores Garvey's dedication to public service and unity, driven by his profound love for America and deep faith.
Sign up for the Some Future Day Newsletter here: https://marcbeckman.substack.com/Episode Links:
Steve's Website: https://stevegarvey.com/
LinkedIn: https://www.linkedin.com/in/steve-garvey-73187928/To join the conversation follow Marc Beckman here:
Youtube
LinkedIn
Twitter
Instagram
TikTok -
Clyde Vanel is a New York State Assemblyman and serves as the Chair of the Subcommittee on Internet and New Technology and Chairs the Committee on Oversight, Analysis and Investigation. He has sponsored numerous landmark bills, such as legislation to create a robotics, automation and artificial intelligence commission; license high-risk AI systems; and create a cryptocurrency and blockchain study task force. He is focused on emerging technologies and works to close the digital divide among marginalized communities.
In this episode, host Marc Beckman speaks with New York State Assemblyman Clyde Vanel to discuss the intersection of artificial intelligence, politics, and society. They explore the challenges and opportunities presented by AI, from deep fakes in elections to algorithmic bias in decision-making systems.
Vanel shares insights on New York's efforts to regulate AI responsibly, balance innovation with protection, and close the digital divide. The conversation covers hot topics like data privacy, copyright issues with generative AI, and integrating AI tools in education.
The threat of deep fakes and AI-generated misinformation in electionsChallenges of algorithmic bias and discrimination in AI systemsEfforts to close the digital divide and ensure equitable tech accessNew York's Empire AI initiative and the state's approach to AI regulationEthical considerations in AI development and deploymentThe impact of AI on job markets and economic mobilityThe importance of public engagement in shaping AI policies
Key Topics:Sign up for the Some Future Day Newsletter here: https://marcbeckman.substack.com/
Episode Links:
Clyde Vanel on LinkedIn: https://www.linkedin.com/in/clyde-vanel-1908716/
To join the conversation follow Marc Beckman here:
Youtube
LinkedIn
Twitter
Instagram
TikTok -
What are the best marketing tactics for a CMO today? How can brands stand out from their competition?
Sam Sohaili is the co-founder of DMA United and an award-winning Executive Creative Director. Sam has executed the creative behind some of the most innovative campaigns in history, including Taylor Swift for Sony, Karl Lagerfeld for Puma, Gucci's collaboration with Azede Jean-Pierre, Major League Baseball's Assembly, and the creation of the NBA's fashion vertical. Sam has also recently designed several gorgeous books with Rizzoli for Jean Michel Basquiat, Bob Marley, and Nelson Mandela.
On this episode, we analyze some of the advertising industry's secret weapons: artificial intelligence, celebrity and sports marketing, collaborations, and even controversial marketing campaigns. We break down case studies ranging from Michael Jackson and Pepsi to Nike's iconic "Just Do It" campaign.
Marketing strategies for influencing modern audiencesLeveraging technology in branding and advertisingBreaking down the Olympic's Opening CeremonyHow to market a modern-day presidential campaignCelebrity Marketing with Taylor Swift, Michael Jackson and moreHow to successfully coordinate brand collaborations
Key Topics:Sign up for the Some Future Day Newsletter here: https://marcbeckman.substack.com/
Episode Links:Sam Sohaili on LinkedIn: https://www.linkedin.com/in/samsohaili
To join the conversation follow Marc Beckman here:
Youtube
LinkedIn
Twitter
Instagram
TikTok -
In this episode, host Marc Beckman interviews Professor Jonathan Turley about his new book "The Indispensable Right" and the state of free speech in America. They discuss the history and importance of the First Amendment, current threats to free expression, and why protecting open discourse is crucial for democracy.
Professor Turley offers an impassioned defense of free expression as a fundamental human right while acknowledging the complex challenges it faces today. This wide-ranging conversation provides valuable historical context and thought-provoking analysis on one of the most pressing issues facing American democracy.
Sign up for the Some Future Day Newsletter here: https://marcbeckman.substack.com/
Episode Links:The Indispensable Right: Free Speech in an Age of Rage: https://www.amazon.com/exec/obidos/ASIN/1668047047?tag=simonsayscom
To join the conversation follow Marc Beckman here:
Youtube
LinkedIn
Twitter
Instagram
-
In this episode, host Marc Beckman sits down with Jason Glushon, one of the most successful NBA agents in the business. Jason shares his journey from minor league baseball player to representing NBA champions, including negotiating the first $300 million contract in league history for Jaylen Brown.
Glushon offers insights into the world of professional sports representation, discussing contract negotiations, player branding, and the keys to building long-lasting relationships with elite athletes. He talks about his experiences with clients like Al Horford and Jrue Holiday, and provides his perspective on the current state of the NBA and upcoming Olympics.
From the challenges of recruiting to the intricacies of contract clauses, Glushon pulls back the curtain on the life of a top sports agent. He also weighs in on some fun sports debates and shares his hopes for his legacy in the industry.
Sign up for the Some Future Day Newsletter here: https://marcbeckman.substack.com/
Episode Links:Jason Glushon on LinkedIn: https://www.linkedin.com/in/jason-glushon-7b187b7/
Website: http://glushonsm.com/To join the conversation follow Marc Beckman here:
Youtube
LinkedIn
Twitter
Instagram
-
Jon Anderson is one of the most unique voices in Rock and Roll History. You've heard him on hit tracks "Owner of a Lonely Heart" and "Roundabout" as the frontman of the band Yes.
In this episode, Jon Anderson, renowned musician and former lead singer of the progressive rock band Yes, joins Marc Beckman to discuss his recent experiences, including his latest tour. Jon goes deep into philosophical questions about freedom and reflects on his spiritual journey and the importance of connecting with the divine. The conversation covers diverse ground, from Jon's musical inspirations and collaborations to anecdotes about his career and insights into the creative process. Jon also shares his thoughts on the enduring relevance of music in today's society, why it remains a vital form of expression, and how he stays inspired.
Sign up for the Some Future Day Newsletter here: https://marcbeckman.substack.com/
Episode Links:Jon Anderson's Website: https://jonanderson.com/
Facebook: https://www.facebook.com/TheJonAnderson/To join the conversation follow Marc Beckman here:
Youtube
LinkedIn
Twitter
Instagram
-
Tucker Max, known for selling over 5 million books and collaborating with authors like David Goggins and Jordan Peterson, shares his thoughts on what makes a book truly successful—focusing on timing and the right message. His definition of success has evolved to prioritize relationships, family, and land stewardship.
In this episode, host Marc sits down with best-selling author and homesteader Tucker Max to discuss his multifaceted journey and insights on various pressing topics. The conversation explores the erosion of American identity, the influence of media, and global conflicts involving nations like Taiwan and Ukraine. Tucker critiques modern consumerism and the decline of the American Empire, advocating for a return to localism and community-centered values. He also touches on broader themes such as the challenges posed by modern technology, the limitations of cryptocurrencies, and the importance of sovereignty over individual freedom, concluding with a reflective look at the future landscape marked by economic and societal shifts.
Sign up for the Some Future Day Newsletter here: https://marcbeckman.substack.com/
Episode Links:Website: https://www.tuckermax.com/
Twitter: https://x.com/tuckermax
Instagram: https://www.instagram.com/realtuckermax
To join the conversation follow Marc Beckman here:
Youtube
LinkedIn
Twitter
Instagram
-
Aliza Licht is the best-selling author of "Leave Your Mark" and "On Brand." In a fascinating discussion, Aliza joins Marc Beckman on this episode to provide a comprehensive roadmap to building your personal brand.
Aliza shares her journey of creating an anonymous Twitter account for Donna Karan New York during a time when luxury brands were hesitant to embrace social media. She explains her strategy of engaging audiences through storytelling and behind-the-scenes content, which grew the account to 400,000 followers before her big reveal. Aliza also discusses her new book 'On Brand,' which offers 'Ten Commandments of Personal Branding,' and delves into the evolution of personal brands, the impact of social media, and the importance of aligning one's personal narrative with public perception. The conversation explores the challenges of maintaining a personal brand, especially in the face of controversies and societal changes. Aliza emphasizes the role of self-reflection and repetition in building a strong personal brand and shares her experiences of helping high-profile individuals shape their public personas.
Sign up for the Some Future Day Newsletter here: https://marcbeckman.substack.com/
Episode Links:LinkedIn: https://www.linkedin.com/in/alizalicht/
Instagram: https://www.linkedin.com/in/alizalicht/
X: https://x.com/AlizaLicht
Website: https://alizalicht.com/
To join the conversation follow Marc Beckman here:
Youtube
LinkedIn
Twitter
Instagram
-
Why have brands like Prada, Dior, Fendi, Nars, and Charlotte Tilbury created 3D immersive stores to engage with their online shoppers?
Simply put, money, money, money.In this episode, Marc sits down with Neha Singh, the founder of Obsess and a former tech lead at Google and head of product at Vogue. They discuss Neha's unique journey from computer science to fashion, her innovative work at Vogue transforming its digital presence, and the creation of her startup, Obsess. Neha elaborates on how Obsess is revolutionizing online shopping through 3D immersive experiences, the importance of these innovations for modern consumers and brands, and the benefits of integrating such technology into marketing strategies. The episode also touches on the potential future of digital assets, gaming platforms, and how immersive technologies can enhance superfan experiences with celebrities.
Sign up for the Some Future Day Newsletter here: https://marcbeckman.substack.com/
Episode Links:LinkedIn: https://www.linkedin.com/in/neha-singh-679a9b17/
Obsess: https://obsessar.com/
To join the conversation follow Marc Beckman here:
Youtube
LinkedIn
Twitter
Instagram
- Laat meer zien
