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  • Do you think year-end reviews are just about listing what you did?

    Think again.

    In this episode, you'll learn how to assess your year like a CEO - because whether you're a founder, innovator or investor, you're running the company of YOU.

    Most people focus on activities - meetings attended, features shipped, deals analysed. But real leaders focus on impact and power dynamics.

    Listen to this episode to learn:

    How to evaluate what you actually transformed in 2024 Why being busy with innovation initiatives isn't the same as real change How to tell if you're hiding in product development instead of facing the market How to shift power dynamics in your favour Why your team is bigger than you think (even if you work alone)

    Part 1 of a special 2-part series on becoming the CEO your career deserves.

    Resource mentioned in this episode:

    Tech for Non-Techies: 221. How Paypal innovates

    For the transcript, go to: https://www.techfornontechies.co/blog/2024-reflections-are-you-the-ceo-your-career-deserves

    Timestamps

    01:58 Reflecting on the Year as the CEO of Your Life

    04:20 Question 1: What Have You Transformed This Year?

    06:42 Founders: Did You Focus on Customer Traction or Product Development?

    09:09 Question 2: Have You Used AI to Solve Real Problems?

    11:30 Question 3: Have You Shifted the Power Dynamic in Your Favour?

    13:51 Question 4: Who Was on Your Team This Year?

    16:00 Recap of the Four Questions

    For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora

    FREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life)

    by Sophia Matveeva, supported by researchers from The University of Chicago

    Growth Through Innovation

    If your organisation wants to drive revenue through innovation, book a call with us here.

    Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

  • Think AI is just about adding chatbots to your business?

    Think again.

    In 2024, AI has completely transformed who can build tech companies and how they're funded - but there's also dangerous hype that's already landing companies in legal trouble.

    We're in what economists call 'The Middle Times of AI' - a messy period where massive opportunity meets massive hype.

    Some founders are building million-dollar businesses with lean teams, while others are getting fined by the SEC for false AI claims.

    Listen to this episode to learn:

    Why prototypes that once cost $32,000 can now be built for free How the SEC is cracking down on fake AI companies Why technical co-founders are no longer essential for tech startups How to spot real AI opportunities in the middle of the hype Why new tech hubs are emerging far from Silicon Valley

    Whether you're a founder saving thousands on development, a corporate innovator testing ideas without permission, or an investor avoiding AI washing, this episode will help you navigate the reality of AI in 2024.

    Resources mentioned in this episode:

    Tech for Non-Techies episode 155. How generative AI is changing business and the economy Legal Drive: SEC fines companies $400,000 for false AI claims

    For the transcript, go to: https://www.techfornontechies.co/blog/233-how-ai-changed-tech-entrepreneurship-and-investing-in-2024-and-what-s-to-come

    Timestamps

    02:42 AI’s Role in Product Development

    05:05 The Middle Times of AI

    07:26 Revolutionary Opportunities in AI

    09:47 Jack Ma’s Prediction on AI

    12:10 AI’s Impact on Start-up Teams

    14:24 Global Opportunities in Tech

    16:49 The Dangers of AI Hype

    19:15 How AI Will Transform Start-ups

    21:40 Actionable Steps for Founders and Investors

    For more career & tech lessons, subscribe to Tech for Non-Techies on:

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    FREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life)

    by Sophia Matveeva, supported by researchers from The University of Chicago

    Growth Through Innovation

    If your organisation wants to drive revenue through innovation, book a call with us here.

    Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

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  • Think Silicon Valley was built by brilliant founders and venture capital? Think again.

    Governments have been the secret force behind every major tech breakthrough - and understanding this could be crucial for your success, whether you are an innovator or an investor.

    Economist Mariana Mazzucato 's groundbreaking book "The Entrepreneurial State" shows an often ignored truth: from the iPhone to GPS, the biggest innovations in tech came from government funding, because early stage innovation is too risky for venture capital.

    Listen to this episode to learn:

    Why every technology in your iPhone started with government funding What a "regulatory sandbox" is and why it matters for innovation Why the "lone genius founder" myth is dangerous for investors How to spot government support that could give your company an edge Case studies from Silicon Valley, Singapore and Bahrain

    Whether you're a policymaker, founder, or investor, this episode will change how you think about innovation - and might just change where you choose to build your next venture.

    For the transcript, go to: https://www.techfornontechies.co/blog/232-why-governments-are-tech-s-most-powerful-and-overlooked-innovators

    Timestamps

    00:00 Introduction

    01:20 Government in Tech Innovation

    05:40 The iPhone: A Case Study in Government Funding

    07:30 Government Laying the Foundation

    09:00 Italian Renaissance Case Study

    10:26 Government as a Patron of Innovation

    17:00 Lessons from Singapore and Bahrain

    For more career & tech lessons, subscribe to Tech for Non-Techies on:

    Apple Spotify YouTube Amazon Podcasts Stitcher Pandora

    FREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life)

    by Sophia Matveeva, supported by researchers from The University of Chicago

    Growth Through Innovation

    If your organisation wants to drive revenue through innovation, book a call with us here.

    Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

  • Every time a founder with a hardware idea comes to me for advice, I tell them they're choosing one of the toughest paths in tech.

    But sometimes, that path leads to trillion-dollar success stories.

    In this episode you'll learn from three stories of hardware innovation: Apple, Tesla and Nvidia.

    Apple had to spend $175 million to fix an iPhone problem that couldn't be solved with a software update. Tesla had to rip robots out of its automated factory.

    Meanwhile, Nvidia turned from a gaming company into a $3.3 trillion AI powerhouse.

    Why do some hardware companies become global giants while others crash and burn? Listen to this episode to find out.

    You will learn:

    Why physical problems need physical solutions (and why that's so expensive) How Tesla's 'production hell' reveals the true cost of hardware innovation The real reason VCs are scared of hardware startups (and when they're wrong) Why combining hardware with AI might be worth the risk

    This episode is essential for anyone building, investing in, or curious about hardware innovation.

    Timestamps

    00:00 Introduction

    01:14 Hardware vs. Software

    03:05 Apple's Story

    06:00 Tesla's Story

    09:00 The Value of Successful Hardware Companies

    11:30 Why Nvidia is Important

    13:49 Lessons for Founders and Investors in Hardware

    For the transcript, go to: https://www.techfornontechies.co/blog/231-why-hardware-is-hard-and-when-it-s-worth-it-lessons-from-apple-tesla-nvidia

    For more career & tech lessons, subscribe to Tech for Non-Techies on:

    Apple Spotify YouTube Amazon Podcasts Stitcher Pandora

    FREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life)

    by Sophia Matveeva, supported by researchers from The University of Chicago

    Growth Through Innovation

    If your organisation wants to drive revenue through innovation, book a call with us here.

    Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

  • Why do some companies nail digital transformation while others just waste millions?

    In this episode you'll learn from two very different case studies: Starbucks and Lego.

    The founder of Starbucks, the company that pioneered mobile ordering, is now saying they went too far with tech. Meanwhile, LEGO transformed from a wooden toy maker into a digital powerhouse without losing its magic.

    Why did one succeed and the other fail? Listen to this episode to find out.

    You'll learn:

    Why having great tech stats doesn't mean you're winning (just ask Starbucks) How LEGO got digital right by being boring first The real reason most transformations fail (spoiler: it's not about the technology) Why "going digital" without a soul is like getting plastic surgery to fix your personality

    This episode is a must listen for corporate leaders planning their digital strategy, founders building tech companies, and investors who want to spot the next LEGO, not the next digital disaster.

    Timestamps

    00:00 Introduction

    01:30 The Digital Transformation Dilemma

    03:08 Starbucks: A Case Study in Digital Overreach

    05:56 Lego: Embracing Digital to Enhance Core Values

    09:47 Avoiding Common Pitfalls in Digital Transformation

    15:46 Practical Steps for Successful Digital Transformation

    For the transcript, go to: https://www.techfornontechies.co/blog/230-starbucks-vs-lego-a-tale-of-two-digital-transformations

    Sources used to make this episode:

    MIT: Transforming the LEGO Group for the Digital Economy McKinsey: Common pitfalls in transformations: A conversation with Jon Garcia GeekWire: As Starbucks slumps, Howard Schultz says coffee giant should 'reinvent' mobile ordering

    For more career & tech lessons, subscribe to Tech for Non-Techies on:

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    FREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life)

    by Sophia Matveeva, supported by researchers from The University of Chicago

    Growth Through Innovation

    If your organisation wants to drive revenue through innovation, book a call with us here.

    Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

  • Listen to learn:

    How smart innovators test ideas before burning $50,000+ on development. The common tech traps that trip up even experienced leaders. Practical ways to avoid expensive development mistakes. Real stories from innovators who saved thousands by pivoting early.

    Timestamps

    00:00 Introduction

    01:11 Avoiding Expensive Mistakes

    02:53 Lesson 1: The Build Everything Now Trap

    06:11 Lesson 2: Marketing Before Testing

    09:02 Lesson 3: Expensive Website Pitfall

    11:53 Lesson 4: Wrong Assumptions Cost

    For the transcript, go to: https://www.techfornontechies.co/blog/229-the-50-000-dollar-mistakes-these-founders-almost-made-and-how-they-avoided-them

    For more career & tech lessons, subscribe to Tech for Non-Techies on:

    Apple Spotify YouTube Amazon Podcasts Stitcher Pandora

    FREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life)

    by Sophia Matveeva, supported by researchers from The University of Chicago

    Growth Through Innovation

    If your organisation wants to drive revenue through innovation, book a call with us here.

    Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

  • If you think product development comes after business strategy, you're leaving money on the table and falling behind your competitors. Don’t do that.

    In this episode, you'll learn why smart business leaders are using prototypes as a strategic weapon - so you can do it too.

    You'll learn:

    - Why your 50-page strategy doc is worth less than a tested napkin sketch

    - How your "small" idea might actually be a golden goose in disguise

    - The real reason PowerPoint presentations don't get funding (spoiler: they're boring)

    - Why waiting for the perfect strategy is like waiting to get in shape before going to the gym 🤷‍♀️

    Perfect for corporate innovators who are tired of death by PowerPoint and non-technical founders who think they need to write War and Peace before building anything.

    Warning: This episode contains dangerous levels of common sense and might cause sudden urges to actually build something.

    Timestamps

    00:00 Introduction

    01:07 Prototyping as a Strategic Weapon

    02:47 Importance of User Feedback

    06:08 Investment Risk and Prototyping

    09:03 Prototypes in Marketing and Team Building

    For the transcript, go to: https://www.techfornontechies.co/blog/228-why-smart-leaders-prototype-first-strategise-later

    For more career & tech lessons, subscribe to Tech for Non-Techies on:

    Apple Spotify YouTube Amazon Podcasts Stitcher Pandora

    FREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life)

    by Sophia Matveeva, supported by researchers from The University of Chicago

    Growth Through Innovation

    If your organisation wants to drive revenue through innovation, book a call with us here.

    Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

  • If you have an idea for an app or a tech business, you can now make a test product in just 15 minutes using AI tools.

    But, you have to know how to use them wisely, so you don’t make pretty products that nobody wants.

    Listen to this episode to learn:

    - The sweet spot for using AI in product development (from drafting specs to analysing user feedback)

    - Which AI tools to use for prototyping right now

    - A step-by-step process to validate your ideas faster using AI

    - Common pitfalls to avoid (because AI won't save a half-baked idea!)

    Timestamps

    00:00 Introduction

    03:13 AI in Product Management

    06:05 Creating Prototypes with AI

    08:55 Testing Prototypes

    12:08 Strategic Thinking Before Using AI

    15:03 Practical Homework and Implementation

    For the transcript, go to: https://www.techfornontechies.co/blog/227-how-to-use-ai-in-product-development-a-non-techies-guide

    For more career & tech lessons, subscribe to Tech for Non-Techies on:

    Apple Spotify YouTube Amazon Podcasts Stitcher Pandora

    FREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life)

    by Sophia Matveeva, supported by researchers from The University of Chicago

    Growth Through Innovation

    If your organisation wants to drive revenue through innovation, book a call with us here.

    Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

  • Have you ever wondered about how to work with developers effectively without becoming one yourself?

    It all starts with five simple, non-technical questions.

    In this episode, you'll learn what you need to bring to the table for your developers to build a great tech stack.

    Timestamps

    00:00 Introduction

    03:12 Understanding the Tech Stack

    06:05 Bringing Value as a Non-Technical Person

    08:50 Key Questions for Developers

    10:45 Importance of Innovation in Tech

    For the transcript, go to: https://www.techfornontechies.co/blog/226-tech-stacks-made-simple-what-non-technical-innovators-should-and-shouldn-t-do

    For more career & tech lessons, subscribe to Tech for Non-Techies on:

    Apple Spotify YouTube Amazon Podcasts Stitcher Pandora

    FREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life)

    by Sophia Matveeva, supported by researchers from The University of Chicago

    Growth Through Innovation

    If your organisation wants to drive revenue through innovation, book a call with us here.

    Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

  • You can get your dream job, your dream client or your ideal investor at a tech event. But, going to a tech conference can also be a spectacular waste of money.

    So how do you get the former and avoid the latter? Listen to this episode to find out.

    Timestamps

    00:00 Introduction

    02:00 Why you should go to conference events

    02:59 Conferences are a serious investment

    04:18 Conference ROI rules

    08:15 What to do at the conference

    13:18 Conclusion

    For the transcript, go to: https://www.techfornontechies.co/blog/225-how-to-get-roi-from-a-tech-conference

    For more career & tech lessons, subscribe to Tech for Non-Techies on:

    Apple Spotify YouTube Amazon Podcasts Stitcher Pandora

    FREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life)

    by Sophia Matveeva, supported by researchers from The University of Chicago

    Growth Through Innovation

    If your organisation wants to drive revenue through innovation, book a call with us here.

    Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

  • How do you make something completely new? And does the process differ if you’re in a tiny start-up or a tech giant like Google?

    Listen to this episode to find out.

    You will learn from Maria Fernandez Guajardo, Senior Director of Product Management for Gmail at Google.

    You'll learn the framework behind what makes a good Minimum Viable Product, the process Big Tech companies use to bring new ideas to life and the differences between start-up and corporate innovation.

    Maria's book, Sail to Scale: Steer Your Startup Clear of Mistakes from Launch to Exit, is available now.

    For the transcript, go to: https://www.techfornontechies.co/blog/mvps-milkshakes-innovating-at-google

    Timestamps

    00:00 Introduction

    02:52 Understanding Jobs to Be Done

    06:00 Psychological Aspect of Product Design

    08:56 MVP Features

    12:10 Generative AI in Product Development

    14:54 Corporate Innovation

    18:02 Building Momentum

    20:50 Similarities Between Startups and Corporations

    24:10 Becoming a Corporate Innovator

    27:00 Experience in Entrepreneurship

    29:52 Writing a Book for Entrepreneurs

    FREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life)

    by Sophia Matveeva, supported by researchers from The University of Chicago

    Growth Through Innovation

    If your organisation wants to drive revenue through innovation, book a call with us here.

    Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

  • If you want to understand how tech companies work from the inside, you need to know what product managers do.

    People who master this skillset go on to be successful entrepreneurs, run tech companies and become leading venture capitalists.

    Microsoft CEO Satay Nadella used to be a product manager, as did Ben Horowitz, the co-founder of A16S, the VC firm behind Facebook, Airbnb and Pinterest.

    In this episode, you will learn from Andrew Plato, serial entrepreneur and author of The Founder's User Manual: Practical Strategies for the Startup Leader.

    For the transcript, go to: https://www.techfornontechies.co/blog/223-product-management-from-start-up-to-grown-up

    Timestamps

    00:00 Understanding Product Management

    02:46 The Role of Founders in Product Management

    05:50 Navigating Team Dynamics

    09:11 The CEO vs. Founder Dilemma

    13:52 Founder Vision

    18:03 Lessons for Early Stage Entrepreneurs

    22:13 Sales Skills

    24:55 Learning from Failure

    29:59 Practical Strategies for Startup Success

    FREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life)

    by Sophia Matveeva, supported by researchers from The University of Chicago

    Growth Through Innovation

    If your organisation wants to drive revenue through innovation, book a call with us here.

    Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

  • If you want to make a successful product, or have a great career, what do you need to focus on today?

    Listen to this episode to find out.

    Timestamps

    00:00 Introduction

    02:06 Product vs. Marketing Problems

    03:00 Job Interview Example

    05:11 Experience v Networking

    06:41 Retention Metrics

    08:30 Prioritizing Product over Marketing

    10:13 Marketing for Success

    For the transcript, go to: https://www.techfornontechies.co/blog/222-product-vs-marketing-problems

    FREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life)

    by Sophia Matveeva, supported by researchers from The University of Chicago

    Growth Through Innovation

    If your organisation wants to drive revenue through innovation, book a call with us here.

    Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

  • Do you want to know how one of the world’s largest fintech companies stays on top?

    Paypal’s innovation strategy is actually simpler and cheaper than you probably think.

    Listen to this episode to learn how this $78 billion dollar business keeps coming up with new ideas, so you can steal their strategies for yourself.

    You will learn from Mike Todasco, who led global innovation at Paypal and is now a visiting fellow studying AI at the Sand Diego State University.

    Timestamps:

    00:00 Innovation on a Budget

    02:55 Constraints in Innovation

    05:47 Creative Resource Management

    08:56 Building a Culture of Innovation

    12:14 Measurement of Innovation

    15:08 Levels of Innovation

    17:49 Defining a Culture of Innovation

    20:52 Success Metrics in Innovation

    24:01 Current Trends in Innovation

    26:50 Resources for Aspiring Innovators

    For the transcript, go to - https://www.techfornontechies.co/blog/221-how-paypal-innovates

    FREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life)

    by Sophia Matveeva, supported by researchers from The University of Chicago

    Growth Through Innovation

    If your organisation wants to drive revenue through innovation, book a call with us here.

    Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

  • Have you ever wondered why some people find smart innovative solutions to problems, and others stay stuck?

    In this episode, you'll learn you a simple technique that innovators use to make new products and solve business challenges.

    And you can also use this methodology for any area of your life, so listen up!

    You'll learn about the 5 whys process, hear two case studies for how to use it, and get guidelines for how to get started.

    Timestamps

    00:00 Introduction

    02:46 Five Whys Methodology

    06:05 Applying the Five Whys: Bakery Example

    08:51 Applying the Five Whys: App Development Example

    12:01 Effective Use of the Five Whys

    13:53 Conclusion

    For the transcript, go to: https://www.techfornontechies.co/blog/220-how-5-simple-questions-can-solve-your-toughest-problems

    For more career & tech lessons, subscribe to Tech for Non-Techies on:

    Apple Spotify YouTube Amazon Podcasts Stitcher Pandora Growth Through Innovation

    If your organisation wants to drive revenue through innovation, book a call with us here.

    Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

  • How can you tell which innovations will last and what’s just hype? Are we in a generative AI bubble?

    There is a methodology called the Hype Cycle that venture capitalists use to answer these questions.

    But is this methodology foolproof? Find out in today’s episode.

    Timestamps

    00:00:00: Introduction

    00:01:34: Innovative tech education.

    00:02:34: Distinguishing between innovation and trends

    00:03:35: Time as a valuable asset

    00:04:39: The Hype Cycle

    00:09:42: Five phases of the Hype Cycle

    00:13:15: Hype Cycle’s accuracy

    00:15:41: Evaluating technology beyond the hype

    00:18:47: Conclusion

    For the transcript, go to: https://www.techfornontechies.co/blog/the-hype-cycle-vcs-use-it-but-should-they

    For more career & tech lessons, subscribe to Tech for Non-Techies on:

    Apple Spotify YouTube Amazon Podcasts Stitcher Pandora Growth Through Innovation

    If your organisation wants to drive revenue through innovation, book a call with us here.

    Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

  • Every time you see Login with Facebook or Pay with Paypal on an app, you’re seeing a tech tool called an API.

    This tool allows companies to make millions of dollars, reach billions of people, and collect valuable data, if you use it strategically.

    Listen to this episode to learn what APIs are and how smart business strategists use them.

    This is a re-run of episode 37 of this podcast.

    Timestamps

    00:00 Introduction and Podcast Review

    04:19 APIs: The Interwoven Web of Software

    08:38 Connecting Products and Services

    09:36 Leveraging Code Snippets

    12:02 The Importance of APIs

    For the transcript, go to: https://www.techfornontechies.co/blog/why-uber-uses-google-maps-introduction-to-api

    For more career & tech lessons, subscribe to Tech for Non-Techies on:

    Apple Spotify YouTube Amazon Podcasts Stitcher Pandora Growth Through Innovation

    If your organisation wants to drive revenue through innovation, book a call with us here.

    Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

  • If we know that ChatGPT makes things up, when should we avoid Large Language Models?

    Is generative AI really safe to use when it matters?

    Listen to this interview with Dr Heidy Khlaaf to find out.

    Dr Khlaaf is the Principal Research Scientist at the AI Now Institute focusing on the assessment and safety of AI within autonomous weapons systems.

    She previously worked at OpenAI and Microsoft, amongst others.

    Timestamps

    00:00 Introduction

    06:32 The Problem-First Approach to AI

    14:20 Limitations of Large Language Models

    20:49 Augmenting Human Knowledge with AI

    23:37 AI Systems Gone Wrong

    28:22 AI in Safety Critical Systems

    33:47 Questioning Technological Determinism

    38:19 AI in Defense

    For the transcript, go to: https://www.techfornontechies.co/blog/217-when-not-to-use-ai-in-business-and-warfare

    For more career & tech lessons, subscribe to Tech for Non-Techies on:

    Apple Spotify YouTube Amazon Podcasts Stitcher Pandora Growth Through Innovation

    If your organisation wants to drive revenue through innovation, book a call with us here.

    Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

  • Burberry was the first luxury brand to get on Facebook. By pivoting their image from fusty old raincoat maker to social media star, the brand appealed to millennials. The share price rose 4x and the CEO became the highest paid chief executive on the London Stock Exchange! Listen to this episode to learn when being seen as innovative is just as important as being innovative.

    Timestamps

    00:00:00 - Introduction

    00:01:26 - The power of perception

    00:02:32 - Burberry's radical transformation

    00:03:32 - Burberry's digital innovation

    00:05:42 - Aligning brand perception with strategic innovation.

    00:07:35 - Branding and Public perception

    00:09:30 - Innovation strategies

    00:10:29 - Public innovation as a strategic business tool

    00:12:21 - Conclusion

    For the transcript, go to: https://www.techfornontechies.co/blog/public-vs-private-innovation

    For more career & tech lessons, subscribe to Tech for Non-Techies on:

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  • If you want to be an innovator in the Digital Age, you must learn from those who came before you.

    Here are Sophia Matveeva's top 3 recommendations for what to listen to to get the best innovators lessons.

    Timestamps

    00:00 Introduction 02:04 Behaviors of Famous Innovators 04:21 Product Management Strategies 06:06 Emphasize Customer Focus 07:04 Final Thoughts For the transcript, go to: https://www.techfornontechies.co/blog/3-ways-to-learn-from-innovators

    For more career & tech lessons, subscribe to Tech for Non-Techies on:

    Apple Spotify YouTube Amazon Podcasts Stitcher Pandora

    Do you want to succeed in the Digital Age?

    Check out the Digital Leadership Coaching Program

    Say hi to Sophia on Twitter and follow her on LinkedIn.

    Following us on YouTube, Facebook, Instagram and TikTok will make you smarter