Afleveringen
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There's no one right way to manage vendor applications for your farmers market. Some managers prefer simple inquiry emails before a detailed form. Some market management platforms integrate applications with online maps and vendor profiles. We all need to know business names and exactly what will be sold. An origin story makes an application more interesting, permit and insurance information generally gets it processed more quickly. On this episode the Farmers Market Pros discuss our experiences and preferences, then we chat with Cara Mae Wooledge of Napa Farmers Market and Chloe Kuhn and SJ Osborne or the Riverside Arts Market. Listen in for a variety of opinions and tips on topics including: Longer applications lead to good decisions Detailed instructions save everyone's time Should vendors visit before applying? You don't want to miss Michael Jordan There's still time to sign up for Farmers Market University's live online market manager certification class starting January 24th. Use code FMPROS25 to save when you register at FarmersMarketUniversity.com Use the link in our bio to register today for the 9th annual InTents, the National Farmers Market Conference, coming March 10-12, 2025 in San Diego.
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How many eggs did Apricot Lane Farms collect in 2024? Eighty three thousand five hundred ninety seven. How do we know that? Because they posted a clever graphic that said so. What does that make us think about their farm? They must be hardworking farmers and have some happy chickens. Use numbers to share your farm, business or farmers market accomplishments and impress your shoppers. Make it eye-catching and fun to be sure it's memorable. Listen in for how-to tips including: Exact numbers are more impressive and memorable Should you share products made or sales totals? Creating graphics doesn't need to be complicated So much can be counted: how many tents did you pop? Thanks @apricotlanefarms for the graphic. We love those chickens and those farmers. There's still time to sign up for Farmers Market University's live online market manager certification class starting January 24th. Use code FMPROS25 to save when you register at FarmersMarketUniversity.com Use the link in our bio to register today for the 9th annual InTents, the National Farmers Market Conference, coming March 10-12, 2025 in San Diego.
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Zijn er afleveringen die ontbreken?
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Farmers Market Day logbooks can store valuable information, customer requests and market history. Whether you use them to track attendance or sales, complaints or comedy, they can be helpful and interesting if you both maintain and read them. Listen in for tips to decide what to include and how to format your market log, based on the Farmers Market Pros' experience and other market managers' and market business owners' input. These are some of our takeaways: A standard set of information can help predict trends Multiple team members reporting is most accurate Open ended questions can yield better insights Don't spend time collecting info unless you'll use it #farmersmarkets #recordkeeping #farmersmarketday #smallfarmers #smallbusiness #marketmanagerlife #farmersmarketsdontjusthappen
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And just like that another year of farmers markets is coming to a close. We’re ringing in this new year quietly. 2024 has been full of meaningful connections, community-building and so many conferences. In the coming weeks we’ll be sharing our inTENTions for 2025, tips and how-tos, and new ways to connect. We're cooking up some exciting new things, so stay tuned. Don't forget to register for InTents, the National Farmers Market Conference; we can't wait to see you there. Thanks for listening all year long, and we're wishing you a happy, healthy and prosperous New Year!
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Whether you’re observing a holiday this week or not, remember that you are a gift to your communities every week of the year. We hope you find time to rest and enjoy the fruits of your labors. Wishing happy holidays to all who celebrate and peace to one and all.
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The season for holiday gifting is here! Whether you're a market manager, farmer or vendor, we have great tips for remembering all the people who have supported you this year. It really is the thought that counts so if gifts aren't in the budget we suggest other ways to acknowledge the people you appreciate. Grab your list, check it twice and listen in to this spotlight episode from 2023 as we discuss: • Who's on our holiday list • Useful gifts for your team • Shopping local, of course! • Big impact on a low budget
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For some folks making year-end donations is a tax strategy. Others just feel generous this time of year. It's a perfect time to bolster your farmers market's fundraising efforts and finish the year with a balanced budget. Even though your core market business is hopefully self sustaining, many market organizations also provide educational programs and supplement nutrition incentive programs. Those are efforts your community can help support. Listen in as we talk about how to make that ask effective: Be specific about why you need support Explore the best ways to reach your fans Give your followers the opportunity to give Report back on results and say thank you
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We've been talking about the 4 Ps for market success since we started our Vendor-101 class almost 15 years ago. Product, packaging or presentation, personality and today's focus: Professionalism. Farmers markets are a shopping environment where one vendor's actions and attitudes can affect a lot of people's businesses. Be a most valuable farmer or vendor by remembering some of the things we're chatting about today: Being timely during the application process Ways to build trust with shoppers Communicating the "why" helps Remembering kindness counts
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This week we caught up with James Grevious of Rebel Marketplace in Aurora, Colorado. Since he last joined us on Tent Talk, he’s been addressing challenges around establishing a consistent location and a sustainable business model. Staying rebellious, he continues to create neighborhood food security with a hyper local farmers market. Along with today's update, it's a pleasure to share our talk with James that was originally broadcast in August 2023.
Listen in For James' views and tips on:
Intentionally developing and incubating urban farmers Increasing community capacity from the inside Balancing market growth and operator capacity Weighing community needs and financial security -
Inviting young people to vend at your farmers market can foster a new generation of market entrepreneurs and delight your community. Sure, there are challenges. It can be a trick to be sure that kids meet permit requirements. Their grown up is probably going to have to sign for insurance. Figure it all out and watch as family and friends come out to support the youngsters and maybe get hooked on farmers market shopping for the long term. Listen in as we consider: Exploring local regulations for under age vendors Deciding whether friendship bracelets fit your farmers market Providing sales tips and training to kids Making sure your consistent vendors benefit too
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Whether you're a farmer, maker or market manager, if you have a team, providing them with feedback will make their work life and yours better. It doesn't have to be awkward or uncomfortable to discuss workplace performance. (OK, sometimes it can be.) If you've provided employees with expectations and the tools to meet them, this is just a checkup. We're talking today about how we make these chats productive for everyone involved, including:
Giving people a chance for self evaluation Hire in a hurry? It's never too late to share job descriptions. We're all motivated by know the why behind processes Bosses can benefit from feedback too: listen! -
What could be a more fitting fundraiser for a market organization than a dinner featuring local chefs and farm fresh ingredients? Organizing a farm to table dinner or a cultural food festival is a little different than coordinating a farmers market. Kasi Haire of Nolensville Farmers Market in Tennessee assures us that much of the skill set is the same: planning, staffing, renting equipment and marketing. Listen in to hear how and why her market keeps finding new ways to help people do good by eating well, including: The pros and cons of serving dinner on a farm What to consider when budgeting for your event Why fundraising is just one of the goals How to use special events to incubate new vendors
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Bookkeeping is yet another of the many hats that farmers market managers wear. There are so many formulas for setting space rent at markets and, especially post-Covid, a whole variety of ways to manage calculating and actually collecting those fees. Do you use a market management program with built in invoicing? Are you adding up percentages of sales and handling cash at the market? Either way, there's plenty to consider and to communicate to make sure things run smoothly. Let's talk about: Pros and cons of flat fees and percentage of sales rates Calculating processing fees vs labor costs Reimbursing for nutrition incentives Understanding penalties for missing markets or late payments Building trust with clear communication
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How do you learn and grow in your farmers market career? We met Jessica Mullen of South Carolina's Travelers Rest Farmers Market when she traveled to San Diego for InTents, the national Farmers Market conference. In this episode of Tent Talk, Jessica shares what she finds valuable about InTents and other conferences and networking with other market professionals. She's all about learning, and also about offering educational opportunities at her market.
Listen in for Jessica's tips on:
Interactive programming for kids Simple cooking classes at the market Using data to educate your community Funding education for farmers and vendors
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What's new and exciting, and what's comforting and familiar about InTents, the multinational Farmers Market Conference? Join us for a quick look ahead to what's in store in March 2025. What's NEW: 2025 Theme: Speak Up for Farmers Markets! Brand new venue with rooms and meeting spaces under one roof Central location with shops and restaurants and the beach nearby Break out tracks for new and experienced market managers Special sessions for market farmers and vendors What's FAMILIAR: Speed-friending session lead by Cara Mae Wooledge Making your market or business financially sustainable Tons of networking time with people who get you Local food, inspiring talks, (mostly) sunny San Diego
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While working for a cheese maker at New York City farmers markets, Peter Henry started thinking about ways producers could expand their reach and increase efficiencies. Now, Ten by Ten Logistics serves more than a dozen farmers at markets throughout New York. Peter continues to explore and refine systems of transporting goods to market, managing inventory and using staff based closer to the market than the farm. Listen in to hear what kinds of coordination help farmers sell at more markets and still have time to farm. Separating packing and driving from farming, setting up and selling Palletizing so the tent weights are on the truck and the Square is charged Training farmers' own city-based employees on best market practices Creating compensation models that benefit everyone involved
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It's another Ask the Pros episode this week, with a mix of topics based on listener questions. We always find that discussing one person's question helps others that are pondering some variation of the same thing. If we don't necessarily have THE answer, we have ideas and experience and those might inspire your handy solution. There's nothing quite like the hive mind. This week we're talking about these questions and more: • Where can farmers find online tutorials for building effective marketing displays? • How do market managers control political campaigners at the market? • Can we help farmers kick the plastic bag habit? • What does it actually cost a market to facilitate EBT use? And last but not least, could a chicken salad donut be a thing? We'll have to check with the sourdough wizards at Slow Rise.
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The fourth quarter rolls around every year, but somehow we often forget what to do to prepare for it. Listen in as we chat about moving past the September slump. We're looking forward and making plans to make the upcoming season more productive and less stressful. How are you getting ahead of things? Reminding farmers and vendors that this cycle happens every year Planning ahead for necessary off days Using slow days to experiment with new displays and systems Recognizing that you can do anything, but maybe not all at once #farmersmarket #holidaymarkets #popupmarkets #marketvendors #smallfarmers #marketmanagerlife
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Managing a farmers market is just like managing a craft fair or fall festival, right? Yes. And no. There are similarities and there are big differences between coordinating vendors on a weekly basis and once a year. When experienced annual event managers Patricia and Brett Keller took over a local farmers market after the sudden departure of its founding manager, they learned a few things. Are you a large scale event coordinator thinking about taking on a farmers market, or a market manager planning an annual fundraiser? Listen in while they share those lessons, including: • Ease into changes to an established market to avoid mutiny • Relationships are key to both kinds of events • A permit is a permit is a permit, right? Not always • Recruiting help once a year is different than weekly staffing Today’s episode of Tent Talk, the Farmers Market Podcast, is supported by InTents, the National Farmers Market Conference.
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This week we're sharing something a little bit different: a podcast episode where Catt Fields White is the featured guest. Enjoy this conversation from the Fresh Take podcast about the importance of supporting local farmers, small businesses and of course farmers' markets. If Catt doesn't convince you over the next 45 minutes that farmers markets will save the planet, you might want to listen one more time. 😜 Follow along as Catt and Lana over at Fresh Take discuss:
The transformative impact of farmers markets on communities and local economies Challenges farmers are facing today Navigating regulations, pricing, marketing, and community engagement Preserving healthy food options for future generations - Laat meer zien
