Afleveringen
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In this packed episode, Richie and Joe interview subscription expert Matt Holman about what's actually working in subscription ecommerce right now. Matt breaks down why the standard "subscribe and save 10%" model is the "bane of his existence" and reveals the strategies top brands are using instead. You'll learn why bulk options (30/60/90 day supplies) are driving higher AOVs AND better retention, why free gifts convert better than deeper discounts, and how smarter product page design can dramatically increase subscription take rates. Matt shares real examples from brands like Pretty Boy skincare and Jolie, explaining exactly how they've optimized their offers. Plus, get tactical insights on measuring subscription cohorts, analyzing LTV by offer type, and making smart decisions even with imperfect data. Whether you're just starting with subscriptions or looking to optimize your existing program, this episode delivers actionable strategies you can implement today.
TIMESTAMPS
(02:46) Introduction and Guest Welcome
(05:32) Subscription Offers: The Basics
(08:11) Optimizing Subscription Offers
(12:45) Case Study: Pretty Boy Skincare
(17:56) Incentivizing with Gifts
(23:20) First-Order Profitability vs Long-Term LTV
(26:30) Exploring Subscription Offers
(28:29) Try Before You Buy
(31:10) Designing Subscription Components
(34:49) Data-Driven Decisions
(40:26) Conclusion and Next Steps
Thank you to our sponsors
â â â AfterSellâ â â â â â Parkerâ â â â â â Rivoâ â â â â Postscriptâ âFollow Richie (â â â Xâ â â | â â â LinkedInâ â â ) and Joe (â â â Xâ â â | â â â LinkedInâ â â ) for more e-commerce insights and to join the conversation.
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Sign up for â our newsletterâ to get access to our template for prompts and to download the payback model template from last weeks episode.
Love 'em or hate 'em, pop-ups are the workhorses of ecommerce list buildingâbut most brands are doing them dead wrong. In this no-BS conversation, Shaan Arora (founder of Alia) reveals why your mystery discount probably sucks, when to reveal your offer, and how to stop pissing off customers who already gave you their email. Richie and Joe dig into the numbers that actually matter, the perfect timing to display your pop-up, and why smart brands are building personalized pop-up experiences for different traffic sources. This episode is packed with actionable tactics that could easily double your list growth overnight.
TIMESTAMPS
(01:28) Introduction: Shaan & Alia
(03:45) Pop Up Hacks
(05:51) Email and SMS Strategies
(07:44) Conversion Rates and Offers
(10:26) Testing and Metrics
(13:07) Pop Up Best Practices
(18:58) Concerns About Pop-Ups
(21:17) Influencer-Specific Pop-Ups
(23:50) Opt in Rate Expectations
(29:19) How to Filter Pop-Ups
(31:02) Data and Testing Insights
(32:31) Conclusion and Final Thoughts
Follow Shaan https://x.com/iamshaanarora
Special thanks to our mini-series sponsor Alia.
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Zijn er afleveringen die ontbreken?
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Sign up for â our newsletterâ to get access to our template for prompts and to download the payback model template from the last episode.
Is AI really going to transform e-commerce, or is it just another overhyped tech trend? DTC Jacob joins Richie and Joe to share why he believes we're on the cusp of an 'e-commerce renaissance' powered by AI. Drawing from his experience as Director of AI at Common Thread Collective, Jacob delivers practical advice on how to start implementing AI in your business today. You'll discover which AI models work best for different tasks, how to craft effective prompts that deliver consistent results, and the three most impactful AI workflows Jacob has seen transform e-commerce operations. Whether you're an AI skeptic or enthusiast, this episode provides the strategic roadmap you need to stay competitive in the rapidly evolving e-commerce landscape.
TIMESTAMPS
(02:48) Introduction
(04:00) Jacob's Journey into AI and E-commerce
(06:30) How AI changes inventory management
(15:45) Exploring Different AI Models
(21:05) Practical Uses of AI for E-commerce Operators
(32:42) Future Organizational Structures with AI
(34:42) Personalized AI Models for Employees
(39:00) Practical AI Applications and Work Flows in Business
(44:36) Advanced AI Copywriting Techniques
(47:00) Effective Prompt Engineering
(56:09) Conclusion and Contact Information
Follow Jacob â https://x.com/dtcjacobâ
Thank you to our sponsors
â â AfterSellâ â â â Parkerâ â â â Rivoâ â â PostscriptâFollow Richie (â â Xâ â | â â LinkedInâ â ) and Joe (â â Xâ â | â â LinkedInâ â ) for more e-commerce insights and to join the conversation.
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Sign up for our newsletter to download the payback model template.
Ever wonder why some e-commerce brands crush it while others bleed money? In this kickoff to their miniseries with Alia, Richie and Joe break down the exact financial model they use to evaluate business health. No fancy MBA required - just real talk about unit economics, customer retention, and how to know if your business actually makes money. Plus, they share the spreadsheet template they use with their own brands.
Timestamps(01:24) Welcome & Introducing Alia (03:56) Key Metrics: MER and CAC to LTV(05:46) Model Walkthrough: Inputs and Assumptions(13:34) Retention Curves and Payback Periods(25:50) Advanced Strategies & Applications(29:08) Conclusion and Contact Information
Special thanks to our mini-series sponsor Alia.
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The M&A market is heating the f*ck up, and Drew Fallon is here to tell you exactly what it means for your brand. After a 3-4 year "desert" in e-commerce acquisitions, big deals are dropping again - but who's going to win? Drew explains why high AOV products are crushing it (hint: getting $200 every 8 months beats $50 monthly subscriptions), why most brands should aim for $10-40M in revenue with 10-20% profit, and the psychology behind why founders ruin good businesses by trying to grow too fast. If you want practical advice on building a sellable brand without the startup fairytale BS, this episode delivers.
Timestamps(02:44) Intro: Drew Fallon(03:50) Celsius Acquisition of Alani Nu(05:13) M&A Trends and Market Analysis(08:05) Private Equity and Venture Capital Insights(13:12) Debt Markets and Lending Trends (16:25) Brand Performance and Customer Acquisition(18:44) Retention Strategy Deep Dive (22:55) Customer Insights and Expectations (29:00) High AOV Products and Market Trends (30:36) Building a Successful Brand (34:39) Advice for Bootstrapped Brands (38:20) Networking and Market Awareness (40:35) Conclusion and Final Thoughts
Follow Drew https://x.com/drewfallon12
Thank you to our sponsors
â AfterSellâ â Parkerâ â Rivoâ PostscriptFollow Richie (â Xâ | â LinkedInâ ) and Joe (â Xâ | â LinkedInâ ) for more e-commerce insights and to join the conversation.
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Your chart of accounts is the foundation of your e-commerce business - but most brands get it wrong. Jeremy Allen from EcomCPA breaks down the fundamentals of e-commerce accounting, including how to set up your books properly, handle inventory management, and track the metrics that actually matter. No boring accounting jargon, just straight talk about making your numbers work.
Timestamps(02:43) Intro & Why Your Chart of Accounts Matters(07:00) Setting Up Your Books(17:35) Inventory Management: How to Track It Without an ERP(22:17) Software Tools and Bookkeeping(32:40) Tax Strategy: Common Mistakes and How to Avoid Them(36:30) Cash vs. Accrual(40:24) Finding the Right E-commerce Accountant(43:38) Key Metrics Every Brand Should Track(47:00) Working With Your Accountant: Best Practices
Follow Jeremy https://x.com/jallencpa
Thank you to our sponsors
â AfterSellâ â Parkerâ â Rivoâ PostscriptFollow Richie (â Xâ | â LinkedInâ ) and Joe (â Xâ | â LinkedInâ ) for more e-commerce insights and to join the conversation.
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Ever wonder why everyone seems to hate their 3PL? In this episode, Richie and Joe sit down with Alex Pessala from Outerspace Logistics to break down the good, bad, and ugly of 3PL relationships. From pricing traps to tech capabilities that actually matter, Alex keeps it real about what brands should demand from their logistics partners. Whether you're shipping out of your garage or doing eight figures, this conversation will change how you think about fulfillment.
Timestamps(02:42) Show Intro & Guest Background
(06:50) Understanding 3PL Business Models
(11:16) 4PL vs 3PL: Key Differences
(14:15) How to Evaluate Potential 3PL Partners
(21:40) Breaking Down 3PL Pricing & Hidden Costs
(26:00) Managing the 3PL Transition Process
(30:59) The Truth About Technology in 3PLs
(35:53) Key Performance Metrics & Red Flags
(39:26) What to Do When Stuck in a Bad 3PL Relationship
(42:57) Tools for Auditing Your 3PL Bills
(47:14) Early Warning Signs Your 3PL Isn't Working Out
(50:11) How to Be a Better Brand Partner to Your 3PL
(53:08) Closing Thoughts & Contact Info
Follow Alex â https://x.com/pessalaâ
Thank you to our sponsors
â AfterSellâ â Parkerâ â Rivo.ioâ â postscript.ioâFollow Richie (â Xâ | â LinkedInâ ) and Joe (â Xâ | â LinkedInâ ) for more e-commerce insights and to join the conversation.
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Ready to simplify your customer acquisition strategy? In this episode, Emma Shanahan from Shopify breaks down everything you need to know about Shop Campaigns - from 2-minute setup to conversion-only pricing. Learn how brands like Caraway drove $1M in sales using this new tool, why you don't need fancy creative or complex pixel integrations, and how to leverage Shop's 150M+ user base. Perfect for busy founders and marketing teams who want better acquisition results with less hassle.
Read the Boring Edition from Shopify.
TIMESTAMPS(00:19) Welcome and Introduction (00:59) Emma's Background and Evolution of Shop App (06:00) What Makes Shop Campaigns Different from Other Ad Platforms (09:48) Breaking Down the Customer Experience (14:30) Campaign Performance and Success Stories (16:24) Customizing Your Brand Presence in Shop (18:48) How to Get Started with Shop Campaigns (20:30) Wrap-up and Contact Info
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Want to expand beyond just online sales but worried about the tech nightmare? Patrick Joyce, VP of Engineering at Shopify, breaks down how their unified POS system lets you sell anywhere without the typical headaches of managing multiple channels. From pop-ups to permanent retail, learn how brands are driving higher customer lifetime value by connecting their online and offline presence through one seamless platform.
Read the Boring Edition from Shopify.
TIMESTAMPS(00:37) Intro & Patrick's Background at Shopify (01:48) What is Shopify POS? (04:00) Unique Use Cases(06:24) New Features in "Boring Edition" POS Release (07:45) Turning Anonymous Sales into Relationships (09:25) Email Marketing Integration and Return Management (10:28) Channel Expansion Strategy (14:28) Closing Thoughts and Contact Information
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In this episode, Shopify's Patrick Millegan breaks down how the new customer accounts can drive real revenue - not just manage orders. Learn tactical tips for using this often-overlooked tool to boost retention, increase AOV, and create personalized experiences that actually convert. Plus, hear the inside story of how Shopify is making customer accounts a genuine growth lever for merchants.
Read the Boring Edition from Shopify.
Timestamps(00:40) Episode intro and Patrick's background(03:48) What are customer accounts and why do they matter (06:00) Using customer accounts as a marketing lever (10:01) Examples from brands using customer accounts (17:41) How to edit customer accounts (20:43) Data insights on logged-in customers (22:30) Closing thoughts and getting in touch
Patrick's NotesConnect on LinkedIn, X, or BlueskyPatrick's Business: Keap AthleticsMerchant Example: Homage
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Ever wonder why the 'boring' stuff matters most? Emma from Shopify's product marketing team joins Richie and Joe to break down why Shopify's latest update is all about making the mundane magnificent. From unverified returns to offline payments, discover how Shopify is fixing those annoying little problems that keep you up at night. Plus, get the inside scoop on how merchant feedback shapes everything Shopify does.
Read the Boring Edition from Shopify.
Timestamps(0:38) Emma's Journey: From Brains to Brands (03:48) Introduction to Shopify Editions (05:58) The Boring Edition Explained(7:15) Merchant Feedback & Feature Breakdown (12:12) How to Provide Feedback to Shopify (14:55) Behind the Scenes at Shopify (16:32) Where to Find Emma
Follow Richie (X | LinkedIn) and Joe (X | LinkedIn) for more e-commerce insights and to join the conversation. Connect with Emma on LinkedIn.
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Get ready for something different - The Boring Ecom Podcast is teaming up with Shopify for a 4-episode mini-series diving deep into their latest Boring Edition update. Join Richie and Joe as they sit down with the Shopify team to break down the most impactful (but less talked about) features that could transform your store. No fluff, no hype - just actionable insights from the people who built it.
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Ever wondered how brands like Feastables turn first-time buyers into superfans? Join Richie Mashiko (She's Birdie) and Joe Siegel (Feastables) as they spill the tea on retention marketing - from building killer email flows to creating Discord communities that actually work. No fluff, just actionable strategies that have helped scale multiple 8-figure brands. Whether you're just starting out or looking to level up your retention game, this episode packs everything you need to know about keeping customers coming back for more. Plus, hear the embarrassing story of how Feastables accidentally gave away 99% discounts on Black Friday (and lived to tell the tale).
Thank You To Our SponsorsFor a demo of Rivo, visit rivo.io and let them know we sent you.For 90 days of free AfterSell, visit aftersell.com/boring-podcast.
Timestamps(02:54) Show Intro & Host Backgrounds (06:24) Retention Marketing Fundamentals(8:53) Retention Checklist: Tools and Software(13:55) Email Marketing Strategy(25:07) SMS Marketing & Cost Considerations (29:00) Advanced Tactics(37:38) Building a Retention Team(43:51) Beyond Email & SMS(45:50) Customer Research Deep Dive (53:33) Episode Wrap-up
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Ever wondered if your CRO agency is actually full of sh*t? Shane Rostad, the self-proclaimed 'anti-CRO CRO God,' drops truth bombs about what really moves the needle in conversion rate optimization. From why performance guarantees are red flags to the actual impact of post-purchase revenue, Shane keeps it real about what works and what's just fancy data storytelling. Plus, find out why your ad creative probably matters more than your website changes, and why most brands don't actually need a CRO expert (even though Shane is one).
Thank You To Our SponsorsFor a demo of Rivo, visit rivo.io and let them know we sent you.For 90 days of free AfterSell, visit aftersell.com/boring-podcast.
Timestamps(02:55) Shane's Background and Expertise(04:38) CRO Testing Insights(11:45) Auditing and Improving Brand CRO(16:28) Running Effective Experiments(23:20) The Truth About CRO Agency Performance Guarantees (32:58) The Misleading Nature of ROI Calculations(40:25) The Impact of Creative and Ad Accounts on Conversion Rates(44:20) The Role of Offer Testing in CRO(51:00) Final Thoughts and Where to Find More Information
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Want to know how to actually build a profitable e-commerce brand without raising VC money? Richie breaks down exactly how Birdie grew from zero to 8-figures with just three full-time employees. Learn why most brands overcomplicate their marketing channels, how to negotiate better vendor terms instead of taking expensive loans, and why that fancy marketing hire might be hurting your bottom line. With candid stories (including a $60K podcast ad fail) and practical frameworks, this episode is your playbook for scaling smart.
Thank You To Our SponsorsFor a demo of Rivo, visit rivo.io and let them know we sent you.For 90 days of free AfterSell, visit aftersell.com/boring-podcast.
Timestamps
(02:57) Birthday celebrations and introductions (04:34) Birdie's origin story and early days (06:38) Transitioning from marketing to finance(13:34) Key rules for building profitable businesses (18:52) Channel strategy and marketing focus (28:41) Smart financing strategies for growth (31:40) Team structure and hiring philosophy(35:36) International hiring and resource optimization (37:24) Final thoughts and key takeaways
Follow Richie (X | LinkedIn) and Joe (X | LinkedIn) for more e-commerce insights and to join the conversation.
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Ever wonder how the biggest DTC brands stay out of legal trouble? Former big law litigator Robert Freund pulls back the curtain on the most common legal pitfalls that can bankrupt e-commerce businesses. From deceptive pricing lawsuits to subscription nightmares, Freund shares real stories of brands that got hit with multi-million dollar settlements and practical tips to protect your business. Whether you're running flash sales, working with influencers, or managing customer reviews, this episode is packed with actionable advice to keep your brand legally compliant.
Follow Rob on X.
Thank You To Our SponsorsFor a demo of Rivo, visit rivo.io and let them know we sent you.For 90 days of free AfterSell, visit aftersell.com/boring-podcast.
Timestamps
(03:08) Rob's Journey from Big Law to E-commerce (07:49) Common Legal Issues in Advertising (16:05) Why Your Subscription Model Could Get You Sued (29:15) Influencer Marketing (38:30) The Right (and Wrong) Way to Handle Reviews (42:33) Essential Legal Protection for Your Brand (46:32) How to Work with Rob
Follow Richie (X | LinkedIn) and Joe (X | LinkedIn) for more e-commerce insights and to join the conversation.
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From nuclear science to running subscriptions at one of America's fastest-growing smart home companies - Matt Van Swol's journey is anything but boring. In this episode, he breaks down the exact strategies Wyze uses to convert hardware buyers into loyal subscribers (including the app features that drive 75% of subscription sales). Plus, Joe and Richie dig into how these tactics can work for DTC brands. Whether you're struggling with churn or just starting with subscriptions, this episode is packed with actionable insights you can implement today.
Follow Matt on X.
Thank You To Our SponsorsFor a demo of Rivo, visit rivo.io and let them know we sent you.For 90 days of free AfterSell, visit aftersell.com/boring-podcast.
Timestamps
(02:40) Intro & Matt's Wild Journey from Nuclear Science to Ecom (09:05) The Subscription Problem: Why People Hate Recurring Payments (09:58) Inside Wyze's Subscription Strategy (14:15) The App-First Approach: Converting Users to Subscribers (24:07) TikTok Shop and Subscription Conversions(26:43) Tackling the Biggest Challenge: Customer Churn (38:40) Tech Stack Deep Dive (42:54) The Great Debate: Subscription vs One-Time Purchase (49:03) Customer Communication Strategies (53:45) Conclusion and Final Thoughts
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Think Amazon will kill your DTC sales? Think again. In this episode, we're breaking down the actual playbook that took She's Birdie from $1M to 8-figures on Amazon. Our guest Mark Lathrum shares the boring-but-effective strategies he's used to scale multiple brands past $100M on Amazon - from inventory planning and pricing strategy to protecting your brand from international sellers. No fluff, just practical tactics you can implement today.
Thank You To Our SponsorsFor a demo of Rivo, visit rivo.io and let them know we sent you.For 90 days of free AfterSell, visit aftersell.com/boring-podcast.
Timestamps
(02:45) Intro and Mark's Background (07:33) What Products Work Best on Amazon (11:48) DTC vs Amazon Strategy (17:57) Dealing with Counterfeiters and Resellers (25:00) Marketing Tools and Advertising Options (29:07) Amazon DSP and Advanced Marketing (32:48) Product Page Optimization (36:47) Conclusion and Final Thoughts(40:13) Prime Day Analysis and Performance (45:49) Future Outlook and Q4 Planning
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Looking to finance your ecom brand but drowning in options? Drew Fallon cuts through the noise with straight talk about what actually works. After taking Mad Rabbit from zero to $60M and reviewing 60+ brands at Iris, Drew exposes common financing myths and shares what smart founders do differently. Get actionable insights on merchant cash advances, asset-backed loans, and why the 'best' financing option might surprise you. Essential listening for any brand thinking about raising capital.
TIMESTAMPS (00:00) Introduction (03:00) Drew's Journey: From Dropshipping to Investment Banking (05:36) Why Traditional Growth Models Stopped Working(06:30) Transition to Iris and Market Insights (11:12) Debt vs Equity: The Complete Breakdown (18:03) Merchant Cash Advances: The Misunderstood Option (22:57) Asset-Backed Loans: What No One Tells You (31:07) Bank Lines of Credit: When They Make Sense (34:38) The Truth About SBA Loans (35:52) Three Things to Never Do When Financing (40:06) Credit Card Products: Myths vs Reality (43:12) Closing Thoughts and Contact Information
Follow Richie (X | LinkedIn) and Joe (X | LinkedIn) for more e-commerce insights and to join the conversation. You can also follow Drew on X.
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Want to know how the big dogs run growth at 9-figure brands? Connor Rolain, Head of Growth at HexClad, spills the tea on everything from sweepstakes campaigns to Black Friday strategy. No bs, just real tactical advice on scaling e-commerce brands, managing growth teams, and finding your next big win. Whether you're doing $1M or $100M, this episode is packed with actionable insights you can steal for your brand.
Thank You To Our SponsorsFor a demo of Rivo, visit rivo.io and let them know we sent you.For 90 days of free AfterSell, visit aftersell.com/boring-podcast.
Timestamps(00:00) Introduction (03:49) Connor's background (09:25) What makes a good Head of Growth (14:50) Deep dive: HexClad's sweepstakes campaign (21:18) How to choose which growth tactics to pursue (28:10) Strategic frameworks for different business stages (35:22) Taco Bell's innovative pricing strategy (41:00) Black Friday and holiday sales strategies (45:34) Final words of wisdom for founders
Follow Richie (X | LinkedIn) and Joe (X | LinkedIn) for more e-commerce insights and to join the conversation.
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