Afleveringen
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Welcome to The Clear Business Growth Show! If youâve ever felt like your business is blending into the backgroundâstruggling to stand out in a crowded marketâthis episode is for you.
Today, weâre talking about why your values are your secret weapon in business growth. When you deeply understand and embody your core values, you naturally attract the right clientsâthose who think, âWow, sheâs exactly the kind of person I want to work with.â
If youâve ever found yourself working with clients who drain your energy or wondering why your marketing isnât resonating, this might be the missing piece. Your values arenât just words on a websiteâthey shape your client experience, messaging, and brand identity. And when you use them strategically, marketing becomes easier, more authentic, and more effective.
In this episode, weâll cover:
â How to identify your core values (beyond the generic ones)
â Why values-based marketing creates trust and long-term clients
â Practical ways to weave your values into your marketing, offers, and client experience
By the end of this episode, youâll have clear, actionable steps to make your values work for you, so your business feels aligned, your marketing flows naturally, and your great-fit clients come to you.
Thanks for listening,
Esther Gretton
Website: www.esthergretton.com
Instagram: @esther_gretton
Email: [email protected]
FULL EPISODE TRANSCRIPT:
Welcome to The Clear Business Growth Show, the podcast for service-based business owners ready to escape the overwhelm of juggling client work and marketing. If youâve ever felt stuck in a cycle of inconsistent income, frustrated by not having a clear way to market and grow your business, and teetered on the edge of burnoutâyouâre not alone. Iâve created this podcast for you. Iâm your host, Esther Gretton, Business Growth Mentor and creator of the CLEAR Business Growth Framework. Drawing on my 10 years as a business owner, a decade in corporate business development, five years as a business lecturer, and my expertise as a certified coach, Iâm here to help you gain clarity, attract more great-fit clients, and grow your businessâwithout burning out. Each week, I share actionable strategies and real-world insights to empower you to grow your business so you can feel on track and in control. If youâre ready to transform the way you approach your business, youâre in the right place. Letâs dive in.
Today, weâre talking about how knowing and using your values can be a key way to differentiate yourself in your industry. When you truly embody your values, you naturally stand out from your competitors and attract the right clientsâthose who think, Wow, sheâs the kind of person I want to work with. She shares my values. This episode is for you if you feel like your business is blending into the crowd. Because hereâs the truthâyour values are actually your superpower. They are what clearly set you apart from anyone else in your industry. And theyâre not just words on a website (though, to be honest, not many people even put them on their websites unless theyâre big corporates). Your values define the experience you create for your clients and attract the right people to your business.
Think about the best client relationships youâve hadâthe ones where you got off a discovery call and thought, I really hope they work with me; theyâre a perfect fit! Those clients aligned with your values. And on the flip side, weâve all had clients who werenât a good fit, and those relationships can drain your energy, time, and resources. Today, weâre diving deep into the power of core valuesâwhy they matter, how to define them, and most importantly, how to use them to attract more great-fit clients who align with your vision and mission. Whether youâre just starting to articulate your values or looking to refine them, this episode will give you practical steps to make your values a magnet for your ideal audience. So, if youâve ever struggled with feeling like youâre marketing to everyone instead of the right peopleâthis oneâs for you. Letâs dive in.
Why Do Values Matter?
Shared values build trust and long-term relationships. Think about a time when you bought a service or product from someone whose values aligned with yours. How did that feel? Now think about a time when you bought from a business that didnât share your values. What was the difference? The same principle applies to your clients. When they sense that you share similar values, they feel more connected, making them more likely to work with you. Whether they explicitly recognize it or not, theyâre drawn to people who share their perspectives, priorities, and ways of working.
Your values should show up across the entire customer journeyâfrom the first time someone discovers you, through their decision to work with you, to the ongoing client relationship. Values-based marketing connects with clients on a deeper level, helping them move from interested to excited about working with you.
How to Identify Your Core Values
Dr. BrenĂ© Brown has a fantastic list of values that I often recommend to clients (Iâll link to it in the show notes). But before you look at any lists, take some time to reflect on a few key questions:
1. Whatâs your âwhyâ? Why did you start your business? Why do you continue running it? What impact do you want to makeâpersonally, professionally, and maybe even globally?
2. What does your ideal business and life look like? Picture a workweek where everything is running smoothly. How are you spending your time? What kinds of projects and clients bring you the most joy? How does your business support your lifestyle goals?
Once you define your values, you can start integrating them into your brand messaging, marketing, and client interactions.
Living and Communicating Your Values
Once youâve identified your core values, the next step is making sure they show up in your marketing and client experience. In your messaging: Share your âwhyâ in your content, whether itâs on social media, your website, or this podcast. In your offers: Ensure your services align with the values you hold dear. In your client experience: From discovery calls to project delivery, make sure your values come through in how you communicate and work with people.
For example, if one of your values is freedom, you might highlight how your services help clients create a business that supports their lifestyle. If your value is authenticity, you might share personal stories about your journey and the real challenges youâve faced. The key is to be consistent. When people see the same values reflected in everything you do, they trust you more.
Take Action
I have a challenge for you: 1. Write down your top three to five core values. 2. Look at your day-to-day business activitiesâare you living those values? If not, what small changes can you make? 3. Identify one way to weave your values into your marketing this weekâwhether itâs sharing a story on social media, updating your website copy, or simply bringing more of you into your content. Iâll add a link to BrenĂ© Brownâs values list in the show notes to help you refine your list.
Yeah yeah
Final Thoughts
Your core values arenât just nice to have. They are the foundation of a business that feels right and attracts the great-fit clients you truly want to work with. Leading with your values naturally builds trust and fosters deeper connections. And in a world filled with AI, automation, and cookie-cutter marketing, your authenticity is what will make you stand out.
Thank you so much for tuning in. And as Iâve mentioned in previous episodes, the Clear & Grow six-month program is launching soonâstay tuned for details!
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Feeling stuck in a business model that no longer works for you?
If your service delivery is eating up all your time, leaving you overwhelmed or burnt out, itâs time for a change.
In this episode, weâre diving into how to redesign your service model so it truly supports your lifestyleâwithout sacrificing revenue.
Iâll walk you through scalable service options, real-world examples of business owners who made the shift, and practical ways to streamline your operations using automation and AI.
Plus, Iâll share an exercise to help you map out an ideal week that aligns with the business (and life) you actually want. Letâs build a business that works for you, not the other way around.
Thanks for listening,
Esther Gretton
Website: www.esthergretton.com
Instagram: @esther_gretton
Email: [email protected]
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Zijn er afleveringen die ontbreken?
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Why do some offers sell effortlessly while others struggle to gain traction?
The secret isnât just in what youâre selling, itâs in how you position, package, and price it.
In this episode, weâre breaking down the key elements of a high-converting offer so you can attract more of the right clients and turn interest into sales. Youâll learn:
âïž How to position your offer so it feels like a âno-brainerâ to your audience
âïž The biggest mistakes business owners make that stop people from buying
âïž Pricing strategies that reflect your value (instead of trading time for money)
âïž Simple tweaks that can make your offer more compelling instantly
If you want to start hearing more âyesesâ from potential clients, this episode is for you!
Thanks for listening,
Esther Gretton
Website: www.esthergretton.com
Instagram: @esther_gretton
Email: [email protected]
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If youâve ever felt like youâre spinning your wheels, caught in the hustle, or stuck in a cycle of constant busyness with little to show for itâthis episode is for you.
Today, weâre diving into the mindset shifts that can take you from merely hustling to truly thriving.
Weâll explore the toxic effects of hustle culture, the difference between busy work and impactful work, and practical strategies for prioritizing what truly matters.
By the end of this episode, youâll have the tools to reclaim your time, energy, and focus so you can build a business that supports your lifeânot the other way around.
Thanks for listening,
Esther Gretton
Website: www.esthergretton.com
Instagram: @esther_gretton
Email: [email protected]
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Feeling like your current offer isnât hitting the mark?
In this episode of The Clear Business Growth Show, weâre diving into how to rebuild and refine your services so they deliver better resultsâfor both your clients and your bottom line.
Whether youâre not reaching your income goals, or your offer feels out of sync with what your clients truly need, this episode is packed with actionable tips to help you create an offer that stands out, connects, and converts.
Client Empathy Map link.
Thanks for listening,
Esther Gretton
Website: www.esthergretton.com
Instagram: @esther_gretton
Email: [email protected]
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Are you living and working in alignment with your values?
In this episode of The Clear Business Growth Show, weâre diving into how identifying your core values can transform your business and personal life.
Discover how to use your values to attract great-fit clients, build a sustainable business, and create more contentment in your daily work.
Weâll explore actionable exercises to clarify your values, avoid misalignment, and weave your unique principles into your marketing and client delivery.
If youâre ready to connect authentically with your audience and grow your business on your terms, this episode is for you.
Brene Brown Values List.
Thanks for listening,
Esther Gretton
Website: www.esthergretton.com
Instagram: @esther_gretton
Email: [email protected]
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Are sales calls the part of your business you dread?
Itâs time to change that! In this episode of The Clear Business Growth Show, weâre diving into how to transform discovery calls into meaningful, stress-free conversations that attract your great-fit clients.
Learn why human connection matters more than ever in todayâs tech-driven world and how to create a structured yet authentic call flow that feels good for you and your potential clients.
Ready to ditch the salesy tactics and embrace a process that aligns with your values? Listen to learn how.
Thanks for listening,
Esther Gretton
Website: www.esthergretton.com
Instagram: @esther_gretton
Email: [email protected]
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Struggling to market your service-based business without feeling salesy or overwhelmed? In this episode of The Clear Business Growth Show,I cover a game-changing, simple marketing plan tailored for busy entrepreneurs.
Discover the three essential pillars of the customer journey, why discovery calls are a must for higher-ticket offers, and how to align your marketing with your values to attract great-fit clients. If you're ready to grow your business with clarity and ease, this episode is for you!
Donât forget to subscribe and leave a reviewâyour support helps us reach more entrepreneurs like you!
Thanks for listening,
Esther Gretton
Website: www.esthergretton.com
Instagram: @esther_gretton
Email: [email protected]
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Unlock the key to authentic connections with your ideal clients.
In this episode, we dive into the transformative power of empathy mappingâa tool used by top brands like Airbnb, Nike, and Lego to understand their customers on a profound level.
Learn how to step into your clientâs shoes, uncover their deepest fears and desires, and craft offers that resonate on a human level.
Whether you're tired of marketing that feels off-target or want to build irresistible solutions, this episode is your guide to creating client-focused success.
Ready to make your messaging magnetic? Letâs get started!
Here is the link to a Client Empathy Map (as mentioned in the episode).
Thanks for listening,
Esther Gretton
Website: www.esthergretton.com
Instagram: @esther_gretton
Email: [email protected]
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Are you ready to make 2025 the year you achieve your business and life goals without burnout?
In this episode, weâre diving deep into why setting clear, aligned goals is a game-changer for sustainable success.
Learn how to define what success looks like for you, balance your goals with your values, and create a plan that prioritises both growth and well-being. Plus, Iâll share powerful research-backed tips on why writing down your goals and sharing them with others can increase your chances of success dramatically.
Tune in and start the year with clarity, focus, and actionable insights!
Thanks for listening,
Esther Gretton
Website: www.esthergretton.com
Instagram: @esther_gretton
Email: [email protected]
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Welcome to the latest episode of The Clear Business Growth Show!
This week, weâre diving into a topic every service-based business owner needs to master: how to identify and attract your great fit clients. If youâve ever found yourself drained by clients who donât align with your values or vision, or youâre ready to say goodbye to the cycle of taking on âany and every client,â this episode is for you.
Iâll share actionable strategies to help you define who your dream clients are, refine your offers, and build a business that energizes you. Letâs get clear and grow your businessâtogether!
Thanks for listening,
Esther Gretton
Website: www.esthergretton.com
Instagram: @esther_gretton
Email: [email protected]
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Self-doubt is a natural part of being human, but as a business owner, it can hold you back from reaching your goals, attracting great-fit clients, and growing with confidence.
In this episode of The Clear Business Growth Show, weâre normalising self-doubt, exploring where it comes from, and discussing practical tools to overcome it.
I share my personal journey of navigating self-doubt as a business owner and entrepreneur, and how embracing it with empathy has shaped my approach to marketing, teaching, and client work.
Youâll learn actionable strategies, including the power of a success journal and techniques for resetting negative self-talk, to help you build lasting confidence in your business journey.
If youâre ready to move past self-doubt and step into your full potential, this episode is for you!
Thanks for listening,
Esther Gretton
Website: www.esthergretton.com
Instagram: @esther_gretton
Email: [email protected]
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In this episode, we dive into one of the most important (and often tricky) aspects of running a service-based business: pricing your services confidently.
If you've ever felt unsure about how to set your rates, worried about overcharging, or overwhelmed by the fear of underselling yourself, this episode is for you.
I share insights from my own journey, practical tips to align your pricing with the value and transformation you provide, and a reflective exercise to ensure your business stays sustainable.
Learn how to step into your worth and make pricing decisions that benefit both you and your great-fit clients.
Thanks for listening,
Esther Gretton
Website: www.esthergretton.com
Instagram: @esther_gretton
Email: [email protected]
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Welcome to Episode 12! đïž If you're a business owner who's made the leap from the structured world of corporate into the freedom (and challenges!) of entrepreneurship, this episode is for you.
In today's episod, I share key mindset shifts that were essential on my own journey from corporate employee to business owner. You'll hear personal stories, hard-earned insights, and actionable tips on how to think, act, and thrive as a CEO of your own business.
Transitioning from a corporate job to running your own business isn't just about strategy; it's about transforming how you think. We'll explore how to overcome the fear of instability, shift from a reactive to a proactive mindset, and embrace the flexibility that comes with entrepreneurshipâwithout sacrificing your sanity or the work-life balance you crave.
If you're ready to unlock your potential and step into your new role as a thriving CEO, this episode will guide you through the mindset shifts you need to make it happen. đ§
Thanks for listening,
Esther Gretton
Website: www.esthergretton.com
Instagram: @esther_gretton
Email: [email protected]
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Are you tracking the right metrics in your marketing? Do you know whatâs working and whatâs not? In todayâs episode, weâre talking about the importance of reviewing resultsâwhy tracking your marketing metrics is essential, what common mistakes to avoid, and how to measure what truly matters to your business success.
By the end of this episode, youâll have a clear understanding of which metrics you should be tracking, how to use those insights to make smarter marketing decisions, and how this approach can help you achieve more predictable, consistent revenue in your business.
Thanks for listening,
Esther Gretton
Website: www.esthergretton.com
Instagram: @esther_gretton
Email: [email protected]
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Do you ever feel like youâre spending too much time on repetitive tasks in your business, leaving little room for the creative and strategic work that really drives growth? What if I told you thereâs a way to automate those time-consuming tasks so you can focus on what truly matters?
In todayâs episode, weâre diving into the world of AI and automationâwhat it is, why itâs a game-changer for efficiency, and how you can start using it to streamline your marketing. Whether you want to free up time, reduce overwhelm, or deliver a better client experience, automation can help.
By the end of this episode, youâll have a clear understanding of how to integrate AI and automation into your business and how to start with tools that are both accessible and effective. Plus, Iâll share a simple challenge to help you take action right away!
Thanks for listening,
Esther Gretton
Website: www.esthergretton.com
Instagram: @esther_gretton
Email: [email protected]
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Do you have a solid marketing plan but find yourself struggling to execute it?
Maybe youâre excited about the potential, but when it comes to actually putting that plan into action, you feel overwhelmed by the sheer volume of tasks.
Or maybe youâve started implementing it, but life and business distractions keep getting in the way.
If that sounds familiar, todayâs episode is for you. Weâre talking about executionâwhy itâs the most critical part of your marketing strategy, what common barriers often get in the way, and how to break your plan down into actionable, manageable steps that fit into your busy life.
By the end of this episode, youâll have a framework for turning your marketing plan into clear, doable tasks that you can integrate into your daily and weekly routinesâwithout feeling overwhelmed.
Thanks for listening,
Esther Gretton
Website: www.esthergretton.com
Instagram: @esther_gretton
Email: [email protected]
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Do you ever feel like your marketing messages donât quite connect with your ideal clients, or that your business isnât as consistent as youâd like it to be across all your platforms?
Maybe youâve tried different approaches but find it hard to get people truly engaged, let alone have a consistent flow of paying clients?
If that sounds familiar, todayâs episode is for you.
Weâre talking about key marketing messagesâwhat they are, why theyâre crucial for attracting, engaging, and converting interested people into paying clients, and how to craft and use them consistently across all your marketing platforms.
By the end of this episode, youâll know how to develop clear and compelling messages that help you stand out, build trust with your audience, and guide potential clients smoothly from initial contact all the way to working with you.
Thanks for listening,
Esther Gretton
Website: www.esthergretton.com
Instagram: @esther_gretton
Email: [email protected]
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Do you sometimes feel your business gets lost in a crowded market?
Are you struggling to show potential clients what makes you different?
Today, weâre uncovering the secrets to standing out with a Unique Value Statementâwhat it is, why itâs critical in a saturated market, and how to craft one that highlights what makes your business truly unique.
By the end of this episode, youâll understand how to differentiate yourself in a way that resonates with your ideal clients, helps you market more confidently, and highlights the value you bring to the table.
Stay tuned for actionable steps you can start implementing today to have your very own unique value statement so that potential clients are clear on what it is you do and compelled to invest in your services.
Today's summarised notes from the show and The Unique Value Statement Guide (free resource) can be downloaded here.
Thanks for listening,
Esther Gretton
Website: www.esthergretton.com
Instagram: @esther_gretton
Email: [email protected]
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Do you ever feel like your marketing is missing a personal touch?
Could sharing your own story be the key to deeper connections with your clients?
In this episode, weâll dive into the art of storytellingâwhat makes a great journey story, why itâs so powerful in marketing, and how you can craft your stories to connect with and inspire your clients.
By the end of todayâs episode, you'll have a clear understanding of how to shape your personal story in a way that resonates with your clients and helps them see the real you.
Today's summarised notes from the show and The Journey Stories Guide (free resource) can be downloaded here.
Thanks for listening,
Esther Gretton
Website: www.esthergretton.com
Instagram: @esther_gretton
Email: [email protected]
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