Afleveringen
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You have probably noticed we are getting more provocative with our episodes and their titles. A few weeks ago we released an episode titled âIs Brand Purpose Dead.â Well this weekâs episode takes it up a notch: âThe Day the Universe Changed: How the last five years have changed us as humans and consumers.â
Jim's guests are Mike Moynihan, the SVP of Brand, Marketing, Insights and Partnerships at the Lego Group, and George Carey, the founder and CEO of Human-ology, a research company that tracks shifts in values and emotions that shape human attitudes and behaviors.mTheir clients include Google, Nike, McDonalds, and of course Lego. Mike has been at Lego for an amazing 30 years, and George founded his company about 15 years ago.
George will share how the human inside the consumer has fundamentally changed over the past five years, beginning with the pandemic and then intensifying with the 2024 US elections. And Mike from Lego will talk to how this has changed how they think about their brand, and the initiatives that emanated from that.
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Learn about the Human-Ology study here: https://tinyurl.com/3thz8knj
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This week's episode is brought to you by Deloitte and StrawberryFrog.
Learn more: https://strawberryfrog.com/jim
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This week Jim's guest on The CMO Podcast is Carrie Palin, the SVP and Chief Marketing Officer of Cisco, the $55 billion by revenue tech leader, whose purpose is to leverage technology, people, and broader networks to solve societyâs greatest challenges. Cisco is on quite a rollâits stock is up about 40% in the last year.
Carrie never took a marketing class in school, and never even imagined she would be a top tech B2B marketer, let alone the CMO of one of the worldâs great companies. But serendipity happened, and Carrie said yes to IBM coming out of TCU, and began a tech marketing career that took her to Dell, Box, Splunk, and now Cisco. Carrie has had a remarkable run in her four years as Ciscoâs CMO, which we will talk about.
Tune in for a conversation with a CMO, who believes some things in life are simply non-negotiable.
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This week's episode is brought to you by Deloitte and StrawberryFrog.
Learn more: https://strawberryfrog.com/jim
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Zijn er afleveringen die ontbreken?
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Itâs officially summertime here in the U.S., and Jim welcomes a guest whose company truly embodies the spirit of the season. Kelley Puckett is the Chief Marketing Officer of goodr, a high-growth sunglasses brand founded nine years ago in Southern California.
Like many great startups, goodr began by identifying a problem and solving it. The foundersârunners themselvesânoticed that running sunglasses were expensive and overly engineered. So they created fun, stylish, and functional sunglasses specifically for runners, all priced at just $25. Today, goodr offers sunglasses for a wide range of sports and outdoor activities.
Kelley seems tailor-made for goodr. A UCLA graduate, she went on to work at both Sony Pictures and Paramount Pictures. Sheâs also a runnerâthough not just any runner. Kelley is an ultramarathoner who has completed the Badwater 135, often called the toughest ultramarathon in the world.
Tune in to this episode to hear from a CMO who brings unmatched energy to her brand and community!
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This week's episode is brought to you by Deloitte and StrawberryFrog.
Learn more: https://strawberryfrog.com/jim
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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This week Jim welcomes Rah Mahtani, the Head of Commercial Strategy US for Alibaba.com, the Chinese multinational technology company founded in 1999 by Jack Ma and 18 colleagues. Alibaba Group operates as a holding company for a wide array of businesses, including online retail, wholesale through Alibaba.com, logistics (Cainiao), cloud computing (Alibaba Cloud), and financial services (Ant Group). Alibaba.com is the worldâs largest B2B (business-to-business) platform.
Rah has been at Alibaba for about 2.5 years, and was promoted to head of commercial strategy about two months ago. Before Alibaba, Rah had a career deeply grounded in social media and digital communications, with time at Volvo, Jack in the Box, and BMWâs Mini brand. A graduate of Syracuse University, where he studied Industrial Design, Rah is a self-described lover of dogs, kids and candy. Tune in for a conversation with a marketer in the middle of the changing global trade landscape!
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This week's episode is brought to you by
Deloitte and StrawberryFrog.
Learn more: https://strawberryfrog.com/jim
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Do you think brand purpose is a tired idea that never truly had relevance in the world of branding and business? Or do you believe that having a brand purposeâand activating it in everything you doâis the most effective way to run a successful company?
On this show, we've heard compelling arguments on both sides of the debate. So today, we're bringing together four thought leaders to discuss and explore one big question: Is brand purpose dead, or more alive than ever?
Jim is joined by:
Kory Marchisotto, Chief Marketing Officer of e.l.f. Beauty and President of Keys Soulcare. Kory previously held roles at LVMH, Puig, and Shiseido before joining e.l.f. in 2019.Mark Ritson, former marketing professor, Marketing Week columnist, creator of the Mini MBA in Marketing, and advisor to a range of global brands. Lisa Materazzo, Global Chief Marketing Officer at Ford Motor Company since 2023, following a 20-year marketing career at Toyota.Sara Carter, Global Planning Partner at adam&eveDDB and co-author (with Les Binet) of How Not to Plan: 66 Ways to Screw It Up.Let us know where you stand in the Purpose debateâright here or on social media!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Weâre on the verge of summer, so youâre probably dreaming of that ice-cold beerâwhether at the beach, the ballpark, or on your back porch. This week, Jim welcomes Sofia Colucci to the podcast. Sheâs the Chief Marketing Officer for North America at Molson Coors, the fourth-largest brewer in the world, with about $12 billion in revenue.
Molson Coors traces its roots back to 1786, when John Molson founded Canadaâs oldest brewery on the banks of the St. Lawrence River in Montreal. Today, the companyâs portfolio includes Molson, of course, along with the Miller and Coors families of brands, and a wide range of other beverages, including Peroni, Madri, Pilsner Urquell, ZOA Energy, and Arnold Palmer Spiked.
Sofia has been with Molson Coors for eight years and has served as CMO for about two and a half years. Prior to that, she spent six years at Maple Leaf Foods in Canadaâwhere she met her husbandâand nearly eight years at PepsiCo, working in both Canada and the U.S.
Tune in for a conversation with a CMO who brings serious muscle to her marketing strategy!
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This week's episode is brought to you by
Deloitte and StrawberryFrog.
Learn more: https://strawberryfrog.com/jim
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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This week's episode is something a little different. Jim returns to the beautiful Miraval Berkshires â a place known for reflection, intention, and growth. And that spirit is exactly what this conversation is all about: Jim's own Reflections on the Journey to Chief Marketing Officer.
We each have our own journey, but today, Jim will take you through his â including an internal viral campaign within P&G that ultimately led to him being offered the role. Then, he walks us through my version of the CMO To-Do List: ten key characteristics to help you ascend the ladder. So whether you're aspiring to the CMO seat, just starting your marketing journey, or simply curious about how leaders grow â this oneâs for you. Letâs jump in!
Head over to our LinkedIn to complete your own Marketerâs Self-Evaluation.
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This week's episode is brought to you by
Deloitte and StrawberryFrog.
Learn more: https://strawberryfrog.com/jim
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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This week, we are celebrating the Class of 2025 inductees into the Advertising Hall of Fame, as Jim welcomes three of this year's honorees for a roundtable discussion. Recorded live the morning after "The Biggest Night in Advertising"âthe American Advertising Federationâs annual Hall of Fame induction and celebrationâthe conversation highlights a few individuals each year who have made an indelible impact on the advertising and marketing industry, as well as exceptional philanthropic contributions. Since the Hall of Fameâs inception in 1948, only 296 people have been inducted.
Joining Jim are:
David Lubars, the recently retired Chairman and Chief Creative Officer of BBDO. David has won an astonishing 600 Cannes Lions and is the only creative head ever to win Network of the Year at Cannes for seven consecutive years.Linda Boff, the former long-standing Chief Marketing Officer of GE, who, among many other achievements, helped guide the company through its split into three separate public entities.Rishad Tobaccowala, who served in a variety of roles at Publicis Groupe over a 40-year career. Rishad is impossible to put in a boxâhe is an innovator, a pioneer, a mentor, a teacher, and an advisor. His weekly thought letter, The Future Does Not Fit into the Containers of the Past, is read by 30,000 people.Tune in for a funny, warm, reflective, and poignant conversation with three people who have just experienced one of the most special evenings of their lives.
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Learn more about the entire class of inductees:
https://www.aaf.org/Public/Public/Events/Advertising-Hall-of-Fame/AHOF_Home.aspx
Plus catch up of videos from the past celebrations: https://vimeo.com/showcase/7609857
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This week's episode is brought to you by
Deloitte and StrawberryFrog.
Learn more: https://strawberryfrog.com/jim
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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This week, Jim is coming to you from the serene and stunning Miraval Berkshires, nestled in Western Massachusetts, where Vayner hosted the Future CMO Summit. We welcomed twenty next-gen marketing leaders for a perfect setting that inspired a candid, energizing roundtable with some of the brightest minds in the industry today.
Joining Jim are four standout leaders who participated in the Summit:
Melissa Madaio Colleluori, Global Head of Social & Influencer Marketing at General MotorsDanielle Wallis, Chief Marketing Officer of Connected Commerce and Head of Card Customer Marketing at JPMorgan ChaseKatie Berry, Director of Global Brand Marketing at CoachSteven Saenen, Vice President of Marketing at MondelÄz InternationalFrom financial services to fashion, from autos to snacks, these leaders bring bold perspectives, creative strategies, and a shared passion for connecting with customers in meaningful ways.
So grab a coffeeâor a glass of wineâand settle in. Youâre about to hear an honest, inspiring conversation straight from the heart of the Berkshires.
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This week's episode is brought to you by StrawberryFrog and Deloitte.
Learn more: https://strawberryfrog.com/jim
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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This week, The CMO Podcast is on a field trip, as Jim recently attended the Adobe Summit Digital Experience Conference in Las Vegas. The three-day event featured over 200 sessions, hands-on labs, sneak previews of new products, and plenty of opportunities for fun networking. So, itâs fitting that his guest is someone at the heart of the Adobe Summit: Rachel Thornton, Chief Marketing Officer of Adobe Enterprise.
Adobe is, of course, a company renowned for its creativity, innovation, and strong employee- and customer-centric culture. Its purpose is to change the world through personalized digital experiences, with offerings that include Creative Cloud, Document Cloud, Experience Cloud, and Adobe Express. Founded in 1982, Adobe now generates about $22 billion in annual revenue, thanks to groundbreaking innovations such as Photoshop, Acrobat, PDF, Flash, and Firefly.
Rachel was a speaker at this yearâs Summit and is a newcomer to Adobe, having joined in December 2024. However, sheâs no stranger to B2B tech marketing. She began her tech career at Microsoft and went on to hold key roles at Cisco, Salesforce, Amazon Web Services, and startups before landing at Adobe.
Tune in this week for a lively chat with a curious, history-loving Chief Marketing Officer!
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This week's episode is brought to you by Adobe, StrawberryFrog and Deloitte.
Learn more: https://strawberryfrog.com/jim
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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As we celebrate National Pet Day, Jim's guest this week on The CMO Podcast is Natalia Ball, the Global Chief Growth Officer of Pet Nutrition at Mars. This is a big business for Mars, Petcare is about 60% of its estimated $50 billion in sales. Mars was founded as a candy company by Frank C. Mars in 1911 in Tacoma Washington; it remains to this day a family-owned business. Mars Petcare brands include Pedigree, Whiskas, Royal Canin and Iams.
Natalia has been at Mars Petcare about seven years, and was promoted to Global Chief Growth Officer in April 2024. Before Mars, Natalia spent about 15 years at P&G, starting as a brand manager in Venezuela; her last role at P&G was senior portfolio director in global Laundry. Tune in for a conversation with a dog-loving, London-living mom of a seven year old, and a chief growth officer!
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This week's episode is brought to you by StrawberryFrog and Deloitte.
Learn more: https://strawberryfrog.com/jim
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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This week weâre bringing you a special episode, recorded live at the Adobe Summit in Las Vegas in March 2025. As we here at the CMO podcast are happy customers of Adobe, we were excited to be part of the programming at the Summit. Our topic was How CMOs can thrive in these times of rapid change, with Jim being joined on stage by Emily Silver, SVP and Chief Marketing & Athlete Experience Officer of Dickâs Sporting Goods, to join me on stage.
Emily is a returning guest to the show, joining Jim last fall to talk about stepping into her first CMO role. Emily spent over 16 years at PepsiCo, in about nine roles, before she joined the sports brand in 2023.
Recorded live in front of an audience, including a collection of Emilyâs associates from Dickâs, Emily and Jim discuss how sports brings us together, and how she and her company are thriving in these uncertain times.
This episode is brought to you by Adobe.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Happy April Fools! To celebrate the spirit of first day of April, Jim welcomes to the show one of Duo the Owlâs best friends, Emmanuel Orssaud, the Chief Marketing Officer of Duolingo, one of the hottest growth brands in the world with one of the hottest mascots in the world. Duolingo is the most downloaded education app in the history of the App Store and in 2019 became the top-grossing education app worldwide.
Duolingoâs purpose is to develop the best education in the world and make it universally available; its core service today is in language learning. Duolingo is only a 14-year old brand, founded in Pittsburgh by Luis van Ahn and Severine Hacker, who met at Carnegie Mellon. It is publicly traded, with a market cap of about $14 billion.
Emmanuel, or Manu, has been at Duolingo nearly five years, CMO since August 2023. Prior to Duolingo, Manu worked about five years at Spotify and nine years at Playstation. Tune in for a conversation around growth marketing & more with a bi-lingual CMO (French and English) who is learning Japanese on Duolingo!
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This week's episode is brought to you by StrawberryFrog and Deloitte.
Learn more: https://strawberryfrog.com/jim
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Spring is time for rebirth and renewalâŠand todayâs episode is about a relationship between a client and an agency that embodies continual rebirth and renewal. Jim's guests this week are Sherry Graziano, the EVP, Head of Digital, Client Experience & Marketing at Truist Bank, and Scott Goodson, the CEO and Founder of ad agency StrawberryFrog. Sherry and Scott are longtime partners at Truist, a top 10 US bank headquartered in Charlotte, NC. Truist has a purpose to inspire and build better lives and communitiesâand they mean that, as you will hear through Sherry and Scottâs stories.
Sherry has been at Truist since 2011; she was part of SunTrust, which became Truist after SunTrustâs merger with BB&T. Scott and his agency have been working with Truist for many years. Many brands switch agencies frequentlyâthis is a story of a client and agency who have learned to work together over the years, and thus discovered the magic of teamwork with a common purpose, common objectives, and a shared ambition. Tune in for a conversation on the playbook for a successful partnership!
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This week's episode is brought to you by StrawberryFrog and Deloitte.
Learn more: https://strawberryfrog.com/jim
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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This month marks the opening of a new season for the red-hot NWSLâThe National Women's Soccer League. Jim's this week is the Chief Marketing and Commercial Officer of the NWSL, Julie Haddon. Jim has known Julie for many years, going back to her years at the NFL as VP of Global Brand and consumer marketing, before joining the NWSL as its first-ever CMO.
Great CMOs are growth drivers, and Julie has indeed done that with her team. Julie has been CMO for about 2.5 years and the growth rate is staggering; double the number of fans in attendance at matches; two new teams joining the league with more coming; a four-year media deal worth $240 millionâthe previous media deal was for three years for $4.5 million. And team valuations are increasing massively.
Julie was a journalism major years ago at Indiana University in Bloomington, before launching a career in tech & entertainment that is epic: Dreamworks Animation, eBay, PayPal, Twitter, Zynga, Sofi, the NFL, and now the NWSL. Tune in for a conversation with a CMO who had a vision six years ago in France that she could help shape the future of women's soccer.
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This week's episode is brought to you by StrawberryFrog, Deloitte and Adobe.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Jim's guest this week is Nicole Parlapiano, the Chief Marketing Officer of Tubi, and the woman behind so much of the strategy and innovation that sets Tubi apart from its competitors.
When we launched this podcast in 2019, no one had heard of Tubi. Now this eleven-year-old brand seems to be everywhere: streaming the 2025 Super Bowl, standing out among Super Bowl advertisers the past few years, and popping up all over social media. Tubiâwhich is the most watched free TV and streaming service in the USâhas an active fan base of about 100 million monthly users.
Nicole has been at Tubi almost three years, and despite the steep growth numbers, seems to be just getting started. Before Tubi, Nicole has had an eclectic career journey, with time at Tinder, WeWork, Vayner, and eharmony. Raised in a blue-colar family outside New York City, Nicole went on to Fordham for her undergraduate degree and later earned her MBA at night at USC. Tune in for Jim's conversation with a CMO who has a self-described endless appetite for risk.
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This week's episode is brought to you by Strawberry Frog, Deloitte and Adobe.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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We kick off Women's History Month with a guest who has championed inclusivity, on and off the courts. Vanessa Wallace, a former NCAA basketball star for the University of Texas Lady Longhorns, and now the Chief Marketing Officer of Savage X Fenty, the intimates, loungewear and sportswear brand founded by Rihanna in 2018.
Headquartered in El Segundo, Ca., Savage X Fenty celebrates fearlessness, confidence and inclusivity. Rihanna launched the brand seven years leveraging her Instagram account; the brand took off quickly and has not slowed down. Savage X Fenty was valued at about $1 billion last year; Rihanna owns the brand along with a group of investors that includes LVMH and the TechStyle Fashion Group.
Vanessa joined Nike a few years after leaving the University of Texas, and held 10 different positions at Nike over the course of 19 yearsâincluding Head of Brand Marketing before she left in 2024 to join Savage X Fenty. Tune in for a conversation with a CMO who loves her jobâalmost as much as she loves her puppy Kobe.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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We're bringing you a bonus episode today as Jim just returned from a 10 day trip to Cuba. Listen in as Jim reflects on his time in the colorful country, including the sights, sounds and smells, plus a few lessons learned from the experience.
Plus head over to our Instagram for a photos from his trip: https://www.instagram.com/thecmopodcast/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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This week we wrap up Black History month, and Jim's guest is one of the most consequential black marketing leaders of all time. Jerri DeVard, the Founder and CEO of BECA, the Black Executive CMO Alliance.
Jerri started her career in marketing the same year Jim joined Procter & Gamble; she also started in consumer goods, working 10 years at the Pillsbury company, now part of General Mills. Jerri went on to CMO roles at Verizon, Nokia, ADT and Office Depot. Jerri was a guest on the show in July 2020. Jim and Jerri chatted through a wide ranging talk about her career, our friendship over the years, and what she has learned about leadership. Well this week, Jim will focus on her life since then, including the founding of BECA, which has been astounding in its impact. Itâs an honest, heart-to-heart chatâwhich is the only way Jerri DeVard rolls.
Listen to the previous episode featuring Jeri from 2020: https://tinyurl.com/3tcmrx9r
Learn more about BECA: https://blackexec.com/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Jim's guest today on The CMO Podcast is Stacey Andrade-Wells, the Chief Marketing Officer of the red-hot hydration brand, Liquid I.V.. Here are a few fun facts about Liquid I.V.: Founded only thirteen years ago, in 2012, Liquid I.V. is now roughly $1 billion in sales. Unilever, the $64 billion by sales British consumer goods company, purchased the brand in 2020.
Stacey is perhaps the youngest CMO Jim has interviewed on this show. She began her business career, as Jim did, at Procter & Gamble. Stacey joined P&G in 2014 after a degree from the University of Pennsylvania, and worked on some of P&Gâs brand icons: Mr. Clean, Swiffer, and Gain. In 2022 Stacey left Cincinnati and moved to LA to join Liquid I.V. as a VP of Marketing, then in July 2024 she was promoted to CMO. Stacey leads a marketing department of 60+ employees, with oversight of Brand Management, Integrated Marketing, Innovation, Corporate & Brand Communications, In-House Creative, Consumer Insights, and Impact/Sustainability.
Tune in for a conversation with a CMO who believes in listening to her team and her customers!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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