Afleveringen
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Duplicating a campaign in Google Ads is a quick and easy way to save time, especially if you want to reuse settings from a successful campaign. In this video, Iâll show you how to copy a Google Ads campaign, adjust the settings, and launch it without messing up performance. Whether youâre running search, display, or shopping ads, this method will help you keep things consistent while testing new campaigns.
đ„ Running Google Ads can feel like throwing money into a black hole. If youâre tired of guessing what works and just want a steady stream of the right customers, letâs chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/
HOW JOSIAH GOT HERE...
Some people study marketing. Others live it.
Josiah Roche has spent nearly 15 years building, scaling, and selling businesses. From launching a media startup as a teenager to growing an agency that helped generate over $100 million in client revenue, his journey is proof that real-world experience beats theory.
16: Founded GSR, a tech and gaming media site. Grew it to 50+ journalists and over a million visitors per year before selling it after four years.
Early 20s: Wrote for The Australia Times while launching and failing multiple businesses; each one sharpening his marketing and psychology expertise.
Mid-20s: Co-founded a marketing agency, scaled it in two years, and sold it at 25.
26: Founded JRR Marketing, a consulting firm now running for 5+ years.
Now: Host of The Conversion Clinic podcast, verified author on Amazon, teaches for free on this YouTube channel with 100K+ subscribers, and runs a small team at JRR Marketing.
Frequently Asked Questions:
Why would I want to duplicate a Google Ads campaign?
Duplicating a campaign saves time when you want to test new strategies without rebuilding everything from scratch. Itâs useful for A/B testing, expanding to new locations, or reusing a successful campaign.
Will duplicating a campaign copy everything, including budgets and bids?
Yes, it copies settings like targeting, keywords, and ads. However, budgets and bids may need adjustments to fit your new campaign goals.
Does duplicating a campaign affect performance?
No, but running two identical campaigns can lead to internal competition. Itâs best to change targeting or keywords to avoid overlap.
Will duplicated campaigns keep the same conversion tracking?
Yes, conversion tracking will remain the same as long as itâs set at the account level. If tracking is connected to specific campaign settings, double-check before launching.
Can I pause the original campaign after duplicating it?
Yes, if youâre making changes, pausing the original campaign can prevent unnecessary spending. Just make sure the new campaign is fully optimised before pausing the old one.
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đ This video is a module from our paid community in Skool. Join the #1 SEO & Ads Community â Instantly Copy Proven SOPs Behind $73M+ in Sales đ:
https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2
Letâs talk about how to choose simple, clear file names for your images and why that actually matters for Google. Iâll also show how to write alt text thatâs useful - not filled with keywords, but still helps your images show up in search.
đ„ FREE ChatGPT Prompt Mentioned in Video: https://chatgpt.com/g/g-nsEgJ2jgW-jrr-alt-text
đ„ SEO can feel like an endless guessing game, with constant tweaks, tests, and waiting for results. If youâre tired of chasing rankings and just want a clear, proven strategy that brings in the right traffic, letâs have a chat! After helping 100+ businesses grow with SEO. I know what works. Book a free strategy call here: https://josiahroche.co/seo-consultant/
Frequently Asked Questions:
Whatâs the best way to name images for SEO?
Use clear, descriptive file names that explain what the image is. Keep it short, lowercase, and use hyphens instead of spaces (such as, red-running-shoes). You only need to describe the image simply.
How does alt text help with SEO?
Alt text improves accessibility for people using screen readers. It also tells Google what your image is about, which helps it show up in image search.
Should I use keywords in image file names?
Yes, but only if they make sense. If the keyword describes the image well, use it. Donât just do it for no reason - Googleâs smart enough to tell.
How long should alt text be?
Aim for one short sentence, around 125 characters or less. It should explain whatâs in the image and how it relates to the page content.
Does image size or quality affect SEO too?
Yes, indirectly. If your images are too big and slow your site down, Google will notice. Always compress images without decreasing quality. Fast-loading images help with SEO and user experience.
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Zijn er afleveringen die ontbreken?
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Letâs go over how to connect Elementor forms to Zapier, ActivePieces, and Make without writing any code. Iâll walk you through step by step, showing you how to set up your form triggers and link them to different automation platforms. Youâll see how to send form data automatically to apps like Google Sheets, Klayvio, or CRMs
đ„ Struggling to turn website visitors into customers? After helping 100+ businesses create high-converting websites and landing pages, I know what drives results. Grab a free strategy call here: https://josiahroche.co/au/web-design-consultant/
Skip to Section:
00:00 Adding a Webhook
01:22 How to Connect the Form to Zapier
05:31 How to Import Information to your CRM
HOW JOSIAH GOT HERE...
Some people study marketing. Others live it.
Josiah Roche has spent nearly 15 years building, scaling, and selling businesses. From launching a media startup as a teenager to growing an agency that helped generate over $100 million in client revenue, his journey is proof that real-world experience beats theory.
16: Founded GSR, a tech and gaming media site. Grew it to 50+ journalists and over a million visitors per year before selling it after four years.
Early 20s: Wrote for The Australia Times while launching and failing multiple businesses; each one sharpening his marketing and psychology expertise.
Mid-20s: Co-founded a marketing agency, scaled it in two years, and sold it at 25.
26: Founded JRR Marketing, a consulting firm now running for nearly five years.
Now: Host of The Conversion Clinic podcast, leading a YouTube channel with 100K+ subscribers, and running a small team at JRR Marketing. Has helped generate over $100M in client revenue.
Frequently Asked Questions:
What is Elementor, and why should I connect it to automation tools?
Elementor is a popular WordPress page builder that lets you design websites. Connecting it to tools like Zapier, ActivePieces, or Make helps to automate tasks, like sending form data straight to your email list, CRM, or spreadsheet.
How does Zapier work with Elementor forms?
Zapier acts as a bridge between Elementor and thousands of apps. When someone submits a form, Zapier can automatically send that info to apps like Google Sheets, Klayvio, or Slack.
What is ActivePieces, and how is it different from Zapier?
ActivePieces is a free, open-source automation tool similar to Zapier but often more flexible for developers and privacy-focused users. It lets you automate workflows between Elementor and various apps without any coding.
Can I automate email notifications from Elementor forms?
Yes, using Zapier, ActivePieces, or Make, you can set up automatic email alerts for new form submissions.
What types of tasks can I automate with Elementor forms?
You can automate tasks like adding contacts to email lists, sending notifications, updating spreadsheets, or even creating tasks in project management tools like Trello.
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Phrase match in Google Ads is a keyword matching option that gives you more control than broad match but more flexibility than exact match. It lets your ads show when users search for terms that include your keyword, even if there are slight variations. In this video, weâll go over the best match option for your Google Ads campaigns, so you can get the most from your ad spend!
đ„ Running Google Ads can feel like throwing money into a black hole. If youâre tired of guessing what works and just want a steady stream of the right customers, letâs chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/
Skip to Section:
00:00 What is Phrase Match?
00:46 Broad vs Phrase vs Exact Match
01:30 When to Start Using Exact Match
Frequently Asked Questions:
What is phrase match in Google Ads?
Phrase match allows your ad to appear when a search includes your keyword, but with additional words before or after. It helps balance reach and relevance, making it a middle ground between broad and exact match.
How does phrase match compare to exact and broad match?
Phrase match gives you more flexibility than exact match but is more targeted than broad match. Exact match only triggers when the search closely matches your keyword, while broad match can show ads for broader related searches.
Why does phrase match have a higher conversion rate?
Since phrase match keeps search intent more relevant than broad match while still capturing a range of searches, it tends to attract higher-quality traffic. This can lead to better engagement and conversion rates.
When should I use phrase match keywords?
Use phrase match when you want to maintain control over search intent but still allow for slight variations. Itâs great for targeting mid-funnel users who are more likely to convert than broad match traffic.
Does phrase match cost more than other match types?
Not necessarily. While phrase match may have a higher cost-per-click (CPC) than broad match, it often leads to better conversions, improving overall return on ad spend (ROAS).
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Sitelinks in Google Ads are extra links that show up below your main ad, taking people to different pages on your website. They help users find what they need faster, whether itâs pricing, contact info, or a discount. By using sitelinks, you can make your ads bigger, more relevant, and improve your click-through rate by up to 20%.
đ Want Help Increasing Your Google Adsâ Click-Through Rate? Work With Me! https://josiahroche.co/google-ads-specialist/
Google Ads Sitelinks Documentation: https://support.google.com/google-ads/answer/11394461
Skip to Section:
00:00 What are Google Ads Sitelinks
01:06 How to Create Clickable Sitelinks
02:22 When Google Automatically Adds Sitelinks
Frequently Asked Questions:
What are sitelinks in Google Ads?
Sitelinks are additional links that appear below your Google Search ad, directing users to different parts of your website. They help people navigate faster and make your ad take up more space, improving visibility and CTR.
How do sitelinks improve CTR?
Sitelinks give users more options to click on, making ads more useful and engaging. They also make your ad bigger, increasing the chances of people clicking compared to a standard text ad.
Are sitelinks free in Google Ads?
Yes, sitelinks donât cost extra to add, but youâre charged the same cost-per-click (CPC) as a regular ad when someone clicks on them. If a user clicks multiple sitelinks, youâll only be charged once per impression.
How many sitelinks can I add?
Google allows up to 8 sitelinks, but only 2 to 6 may show depending on the adâs position and device. Mobile ads usually show fewer sitelinks than desktop ads.
Do sitelinks affect Quality Score?
Not directly, but they can improve CTR, which is a key factor in Ad Rank and Quality Score. Higher CTR means better ad performance, which can lower your cost per click over time.
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Here is how you can update your content in order to get on page 1 of Google.
Youâll learn how stale and out of date information impacts your SEO performance and what signs to watch for that signal itâs time to update. I also walk you through a simple process for refreshing old content to make it relevant again and boost your search rankings. Whether itâs updating keywords, tweaking meta descriptions, or improving readability, this video has practical tips to get your contentâs SEO score higher.
đ WATCH NEXT - How I Save 10+ Hours a Week on Internal Linking: https://www.youtube.com/watch?v=oCnczB6AKJk
Skip to Section:
00:00 Introduction
00:45 Impact of Outdated Content on your SEO Score
02:18 How to Find Outdated Content on your Website
04:09 Removing Pages vs Refreshing Pages
06:14 How to Refresh Content Effectively
12:22 How Often should You Update your Content
Frequently Asked Questions:
Why does outdated content hurt SEO rankings?
Outdated content can lose relevance because search engines prioritise fresh, accurate information. It often lacks updated keywords or current trends, making it less valuable to users and less likely to rank well on Google.
How do I know when itâs time to refresh content?
Look for declining traffic, outdated stats or references, or content that doesnât match current keyword trends. Use tools like Google Analytics or Search Console to find performance drops.
What should I focus on when refreshing old content?
Update statistics, improve headlines, refine keywords, and ensure the structure is optimised for readability. Adding new insights, images, or links to relevant resources can also help.
Will refreshing content guarantee I move to page 1 on Google?
While itâs not a guarantee, refreshing outdated content can improve relevance and user engagement, which can positively impact rankings. Combined with other SEO strategies, itâs a strong step towards better visibility.
How often should I update my websiteâs content?
Evergreen topics may need updates every 12â18 months, while trending or industry-specific posts might require more frequent changes to stay relevant.
Can outdated content affect my websiteâs overall SEO?
Yes, old content with broken links, poor engagement, or outdated information can decrease your siteâs authority, making it harder for all pages to show up on the first page of Google.
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From confusing reports to how ad budgets are really spent, Iâll break down the signs that your Google Ads agency isnât legit. Youâll learn how to ask the right questions, understand the workings of an agency, and spot common pitfalls that could be hurting into your ROI. Whether youâre new to Google Ads or working with an agency, this is essential knowledge for making smarter decisions and protecting your ad spend.
Skip to Section:
00:47 Sign 1 - Not Knowing Who Manages your Account
02:30 Sign 2 - Onboarding is a Mess
04:15 Sign 3 - Confusing Reports
06:28 Sign 4 - Ads Manager is Not the Copywriter
08:20 Sign 5 - Account Manage is Juggling Too Many Clients
Frequently Asked Questions:
How do agencies manage your ad budget?
Agencies typically allocate your budget across campaigns, but some might prioritise high-margin services instead of your goals. Ensure that the agency provides transparency on how every dollar is spent.
Whatâs the difference between an agency fee and ad spend?
The agency fee is what you pay for their expertise and services, while ad spend goes directly to funding your ads. Itâs important to confirm these are separate and clearly outlined in your contract.
Why donât agencies explain everything about ad performance?
Some agencies might simplify reporting to avoid tough questions. Request detailed insights on metrics like click-through rates, cost-per-click, and conversions so you understand whatâs working and whatâs not.
How can I check if my agency is transparent about strategy?
Ask for regular meetings to discuss campaign performance and strategy. A good agency will welcome your questions and provide clear, data-backed explanations.
What should I look for when choosing a Google Ads agency?
Look for agencies with proven experience, transparent pricing, and client testimonials. Check if they specialise in your industry and if their goals align with yours.
How often should I review my agencyâs performance?
Review performance at least monthly, but request weekly updates if you have an active campaign. This helps you stay informed and address issues quickly.
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Thin content is destroying your Google rankings - hereâs how to fix it.
Thin content refers to pages with little value, duplicate information, or low-quality text that fails to engage users. We explain how it hurts your SEO, from poor user experience to penalties from search engines, and then share practical tips to bulk it up fast. Youâll learn how to identify weak content, improve its quality, and align it with Googleâs expectations for increased rankings.
đ WATCH NEXT: How to Get 10x Leads from SEO: https://www.youtube.com/watch?v=HmFYuxoKiEY
Skip to Section:
(00:00) Introduction
(00:42) Reason 1 - Content Not Matching Intent
(02:39) Reason 2 - Not Building Enough Trust
(04:45) Reason 3 - Difficult to Read
(07:30) How to Bulk your Content Fast
Frequently Asked Questions:
What is thin content, and why is it bad for SEO?
Thin content includes pages with little to no useful information, duplicate text, or poorly written material. It hurts your SEO ranking because it doesnât satisfy user needs, leading to high bounce rates and poor engagement.
How do I know if my site has thin content?
Check for pages with minimal text, repetitive content, or outdated information. Tools like Google Search Console and SEO audit platforms can help identify low-performing pages or content with little organic traffic.
What are some quick ways to improve thin content?
Start by adding valuable, well-researched information to your pages. Include relevant keywords, images, and internal links to enrich the content. Updating old articles and addressing user questions also makes your content more robust.
Can thin content lead to Google penalties?
Yes, if thin content is widespread or clearly violates guidelines (like using duplicate or auto-generated text), Google may issue a manual penalty. Even without penalties, it can still negatively impact your rankings.
What types of pages are most likely to have thin content?
Common examples include product pages with no descriptions, blog posts under 300 words, tag or category pages with little context, and pages with scraped or duplicate content.
How does thin content affect user experience?
Thin content doesnât answer user queries effectively, leading to frustration and higher bounce rates. Users are less likely to trust or return to a site that doesnât provide useful information.
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Are the backlinks youâre building hurting your SEO more than helping? In this video, we talk about three clear signs that you might be building toxic backlinks. Weâll cover what toxic backlinks are, how they can damage your siteâs rankings, and practical steps to fix the problem. By the end, youâll know how to clean up your backlink profile and focus on building links that actually improve your SEO.
đ WATCH NEXT - How to Improve with Blog Posts: https://www.youtube.com/watch?v=lN3DnSzinwM&t=6s
Skip to Section:
(00:00) Introduction
(00:32) Sign 1: Buying Cheap Backlinks
(04:09) Sign 2: Checking your Backlink Profile
(07:50) Sign 3: Getting Backlinks from Sketchy Websites
(10:39) How to Clean Up your Backlinks
Frequently Asked Questions:
What are toxic backlinks?
Toxic backlinks are links from low-quality or spammy websites that can harm your websiteâs SEO. These often come from link farms, private blog networks (PBNs), or irrelevant websites. Search engines may penalise your site if they detect too many of these.
How do I know if my backlinks are toxic?
Look for warning signs like backlinks from unrelated websites, a high number of links from one domain, or links from sites with poor domain authority. Tools like Google Search Console or backlink analysis tools (Ahrefs, SEMrush) can help identify these.
What happens if I have too many toxic backlinks?
Your site could be penalised by search engines, causing a drop in rankings. In extreme cases, your site may even be removed from search results altogether. Thatâs why monitoring your backlink profile is crucial.
How often should I audit my backlinks?
It depends on your site size and activity. For most sites, every 3â6 months is a good interval. If youâve been actively building links or notice a sudden drop in rankings, itâs worth checking sooner.
How can I prevent toxic backlinks in the future?
Stick to ethical link-building strategies like guest posting, earning links through quality content, and avoiding link exchanges or paid links. Always focus on relevance and quality when seeking backlinks.
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Is it possible to drive high converting traffic to your landing pages on a $500 ad budget?
Iâll walk you through setting realistic goals, picking the right keywords, and choosing the best campaign type to make every dollar of your ad budget count. Youâll learn how to optimise your bids, refine targeting, and measure performance effectively. Whether youâre new to Google Ads or want to stretch a small budget, this video is filled with practical tips to maximise your results.
Skip to Section:
00:00 Introduction
00:23 Step 1 - Breaking Down the Budget
02:16 Step 2 - Tighten your Targeting
03:15 Step 3 - Choosing the Right Keywords
04:39 Step 4 - Keeping a Simple Ad Structure
06:50 Step 5 - Use Psychology in your Ad Copy
07:51 Step 6 - Improving your Quality Score
08:57 Step 7 - Optimising your Landing Page
10:22 Step 8 - Ongoing Optimisation
Frequently Asked Questions:
Which Google Ads campaign type is best for driving traffic on a small budget?
A Search campaign is often the best choice for tight budgets, as it targets users actively searching for your product or service. Pair it with location and device targeting to refine your audience.
How do I find high-quality keywords for my Google Ads campaign?
Use tools like Google Keyword Planner or Ubersuggest to find keywords with high intent but lower competition. Focus on long-tail keywords related to your niche to keep costs low and attract the right audience.
What is the role of ad copy in a small-budget campaign?
Ad copy is crucial for attracting clicks. Make sure it speaks directly to your audience, highlights a clear benefit, and includes a strong call-to-action. Test a few versions to see what resonates best.
How can I optimise bids for better results on a limited budget?
Start with manual CPC or enhanced CPC bidding to control costs. Monitor keyword performance and adjust bids for high-performing terms. Avoid overbidding on broad keywords that might drain your budget.
What metrics should I focus on when running a $500 Google Ads campaign?
Keep an eye on CTR (Click-Through Rate), CPC (Cost Per Click), and Quality Score to ensure youâre getting value for your spend. Ultimately, monitor conversions to determine the campaignâs success.
How can I target the right audience with a small budget?
Use demographic and geographic targeting to narrow your focus. Layer audience targeting with keyword targeting to only show ads to people who are likely to convert.
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Here are 7 signs that your marketing strategy needs some changes.
Whether youâre seeing stagnant results, struggling to reach your audience, or seeing decreased results from your ad spend, these signs can help you figure out when itâs time to make a change. From not tracking the right numbers to relying too much on one marketing channel, this video will help you evaluate your approach and get your marketing strategy back on track.
Skip to Section:
(00:00) Introduction
(00:41) Sign 1: Relying Too Much on One Marketing Channel
(02:00) Sign 2: Not Tracking the Right Numbers
(03:46) Sign 3: Your Inbound Strategy isnât Working
(05:33) Sign 4: Ignoring Outbound Channels
(06:41) Sign 5: Not Thinking about the Entire Buyerâs Journey
(08:13) Sign 6: Not Adapting to Market Changes
(10:03) Sign 7: Not Focusing on Customer Retention
Frequently Asked Questions:
How can I tell if my marketing strategy is outdated?
Outdated strategies often rely on old trends or ignore new platforms, such as social media or emerging search algorithms. If youâre still doing what worked 5 years ago without adapting to changes, your approach may be lagging behind.
What does poor ROI mean for my marketing efforts?
Poor ROI means the money and time youâre investing in campaigns arenât leading to measurable returns like conversions, sales, or engagement. Itâs a big sign that your strategy needs adjustment.
How can I better align my marketing with my audience?
Start by reviewing your target audience data. Are you addressing their current needs, interests, and pain points? Use tools like surveys, analytics, and social listening to fine-tune your messaging.
How can I evaluate my current marketing performance?
Look at key performance indicators (KPIs) like website traffic, conversion rates, engagement levels, and customer feedback. If youâre not meeting your goals, itâs a clear sign your strategy needs work.
How often should I review my marketing strategy?
Ideally, you should review it quarterly. Regular reviews help you stay ahead of industry trends and adapt to changes in your audience or market conditions.
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In this video, we explore 12 practical ways to attract high-paying customers without increasing your advertising budget. From leveraging your existing network to improving your websiteâs user experience, weâll cover strategies that work for small businesses and entrepreneurs alike. Youâll also learn how to use referrals, optimise your pricing, and create offers that high-value customers canât resist. Whether youâre in e-commerce, services, or a local business, these tips will help you grow your revenue efficiently. Watch now to start drawing in premium clients without breaking the bank.
đ WATCH NEXT - My $1,000,00 Landing Page Formula: https://www.youtube.com/watch?v=0-Fl27D6TPM&t=1s
Skip to Section:
00:00 Introduction
00:37 Strategy 1: Realistic Expectations
01:35 Strategy 2: Be Very Specific
02:46 Strategy 3: Simplify your Service Pages
04:36 Strategy 4: Go Hyper Local
05:40 Strategy 5: Use Testimonials and Case Studies
07:07 Strategy 6: Simplify your Messaging
08:32 Strategy 7: Add Frequently Asked Questions
09:36 Strategy 8: Creating Blog Posts
10:31 Strategy 9: Create a Personalised Call-to-Action
11:30 Strategy 10: Use Scarcity and Exclusivity
12:16 Strategy 11: Optimise for Mobile
13:19 Strategy 12: Track Whatâs Working and Whatâs Not Working
Frequently Asked Questions:
What are some ways to leverage my network for high-value customers?
Reach out to past clients or industry contacts who might know your ideal customers. Networking through LinkedIn or local events can also connect you with prospects who value your expertise and are willing to pay for it.
How does pricing affect the type of customers I attract?
Higher pricing often signals higher value. If your prices are too low, you might attract budget-conscious customers rather than those willing to invest in quality. Evaluate your pricing strategy to align with what premium clients expect.
Why is improving website user experience important for attracting high-paying clients?
A professional, easy-to-navigate website builds trust and reflects the value of your services. High-paying clients expect seamless experiences, so make sure your site loads quickly, looks polished, and has clear calls to action.
What role does social proof play in attracting premium customers?
Social proof, like testimonials, case studies, and reviews, reassures potential clients about the quality of your service or product. Itâs especially effective in showing high-value customers that others like them trust you.
How can I use content to attract high-value clients?
Create content that showcases your expertise and speaks directly to the challenges of high-paying customers. Blog posts, videos, and case studies that highlight your unique solutions can draw in clients who need tailored, premium services.
Should I narrow my niche to attract higher-paying clients?
Focusing on a specific niche can help position yourself as an expert in that field, which appeals to clients willing to pay more for specialised services. It also makes your marketing more targeted and effective.
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These 6 Google Ad settings can totally make or break your campaigns.
The settings we talk about arenât the ones you hear about all the time - theyâre underrated strategies that can save on your ad spend and help you find the right audience faster. From dynamic keyword insertion to ad delivery tweaks, weâll explain what each setting does and how to use it effectively. If you want to make your Google Ads work harder without spending more, changing these settings is a must.
Skip to Section:
(00:00) Introduction
(00:31) Setting 1: Ad Schedules
(01:48) Setting 2: Headline Pinning
(03:16) Setting 3: Dynamic Keyword Insertion
(04:59) Setting 4: Location Insertion
(06:09) Setting 5: Fraud Protection
(07:10) Setting 6: Primary vs Secondary Conversions
Frequently Asked Questions:
What are Primary and Secondary Conversions in Google Ads?
Primary conversions are the key actions you want users to take, like making a purchase or signing up. Secondary conversions track less critical actions, such as viewing a page or subscribing to emails, which support overall engagement.
How does fraud impact Google Ads campaigns?
Fraud, such as click fraud, occurs when bots or competitors click on your ads without real intent, wasting your budget. Using fraud protection tools or monitoring for unusual activity can help protect your campaigns from this issue. A couple of fraud blocker tools I recommend are:
ClickCease: https://www.clickcease.com/
Fraud Blocker: https://fraudblocker.com/
Why is ad relevance important in Google Ads?
Relevant ads improve click-through rates (CTR), quality scores, and conversion rates while reducing costs. Techniques like Dynamic Keyword Insertion and audience targeting make ads more aligned with user needs, boosting performance.
How does personalisation in Google Ads affect user engagement?
Personalisation, like using Location Insertion, makes ads feel more relevant to the userâs context, which increases engagement. Users are more likely to click and convert when they see ads that resonate with their specific situation.
When should I adjust my Google Ads budget?
Adjust your budget when performance data indicates changes in campaign needs. For example, increase your budget for high-performing campaigns or reduce spending on underperforming ads to maximise ROI.
How can I measure the success of my Google Ads campaigns?
Success is typically measured through metrics like conversions, CTR, quality score, and ROI. Setting clear goals for primary conversions, tracking secondary conversions, and analysing performance reports help optimise strategies.
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Should you be focused on improving your SEO or optimising Google Ads?
In this video, weâll explore the strengths and drawbacks of each, breaking down how SEO helps you build long-term organic traffic, while Google Ads offers a faster, paid approach to visibility. Youâll get an overview of when itâs best to incorporate each strategy based on your budget, goals, and how quickly you want to see results. By the end, youâll understand which option (or maybe even a blend of both) can be most effective for your business.
đ WATCH NEXT - 3 Reasons Youâre NOT Ranking on Google (and how to fix it): https://www.youtube.com/watch?v=_ZGuaQe_A_M
Skip to Section:
00:00 Introduction
00:41 Benefit of Google Ads
05:14 Is Google Ads Right for Local Service Businesses?
06:08 Is Google Ads Right for E-Commerce Businesses?
07:14 Is Google Ads Right for B2B Service Businesses?
08:40 Tips for Running Google Ads
10:22 Tips for Running SEO
12:19 How to Decide Between SEO and Google Ads
Frequently Asked Questions:
Whatâs the difference between SEO and Google Ads?
SEO focuses on improving your siteâs organic rankings in search engines, which can take time but brings sustainable, free traffic. Google Ads, on the other hand, is paid advertising, which can get your site to the top of search results instantly but at a cost per click.
Which is better for quick results: SEO or Google Ads?
Google Ads is ideal for quick visibility since you can start appearing in search results almost immediately once your ad is set up. SEO takes longer to build up as it depends on content and backlinks to improve organic rankings gradually.
Can SEO and Google Ads work together?
Yes! Many businesses use both to maximise reach. Google Ads can drive immediate traffic while SEO builds up your long-term presence. This combination can balance your marketing strategy, especially when you need both quick wins and sustainable growth.
Which is cheaper: SEO or Google Ads?
SEO often has a lower ongoing cost if you do it yourself or have an in-house team, as it focuses on organic reach. Google Ads can be pricier, as you pay each time someone clicks on your ad, but it can also drive immediate leads, which might justify the cost depending on your goals.
How long does SEO take to show results?
SEO typically takes 3-12 months to see noticeable results, but this varies depending on competition, the quality of your content, and your SEO efforts. Unlike Google Ads, SEO is more about gradual growth than immediate returns.
What type of keywords should I use for SEO vs. Google Ads?
For SEO, focus on long-tail keywords that align with what your audience is searching for naturally. With Google Ads, you can target high-converting, competitive keywords and adjust based on ad performance to optimise your ROI.
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In this video, learn the steps to set up effective A/B tests in Google Ads to boost your sales. A/B testing allows you to compare different ad elements, like headlines, images, and calls-to-action, to see which version drives better results. Weâll cover five proven ideas for running A/B tests that can help you refine your ads, understand what resonates with your audience, and increase conversions. Whether youâre new to Google Ads or looking to optimise your campaigns, these tips will guide you through making data-driven decisions to improve ad performance and maximise ROI.
Skip to Section:
(00:00) Introduction
(01:58) A/B Test 1: Maximising Conversion Value vs Conversions
(04:38) A/B Test 2: Broad vs Phrase vs Exact Match
(06:33) A/B Test 3: Landing Pages
(08:00) A/B Test 4: Manual CPC Bidding vs Maximise Clicks
(10:29) A/B Test 5: Ad Creatives and Audience Signals
Frequently Asked Questions:
Why is A/B testing important for improving Google Ads performance?
A/B testing helps you identify what elements work best for your audience, allowing you to refine your ads and get better results. Itâs a way to use real data to make more effective advertising decisions and boost sales.
How do I set up an A/B test in Google Ads?
To set up an A/B test, duplicate an ad and change a single variable (like the headline). Then run both ads simultaneously and track their performance. Google Ads will show results in metrics like click-through rate (CTR) and conversion rate, helping you pick the winner.
How long should an A/B test run on Google Ads?
Ideally, run A/B tests for at least 1â2 weeks to gather enough data, but it depends on your adâs traffic. High-traffic ads may need less time, while lower-traffic ads need a longer test period for accurate results.
What should I do if my A/B test results are inconclusive?
If your test results arenât clear, try adjusting the testâs focus or using a different metric. Alternatively, expand the testâs audience or duration to gather more data for better insights.
What metrics should I focus on in A/B testing?
Focus on metrics relevant to your goals, like CTR for engagement, conversion rate for sales, or cost-per-click (CPC) for cost-efficiency. Your choice depends on what you aim to improve through testing.
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These 3 things will help you get drastically more leads from your SEO.
Weâll break down specific methods, from targeting the right keywords to optimising user experience, and boosting on-page elements to drive more conversions. If youâre looking for practical steps to bring in a steady stream of quality leads from your SEO, these strategies can make the difference. No fluffâjust actionable SEO tips you can start using today to increase conversions and grow your business.
Sources Mentioned in Video: https://docs.google.com/document/d/1Km-s0VMMtjGWL7LFIuxuc1TpFKi8qI3Hjol_0k4y4qk/edit?usp=sharing
Skip to Section:
(00:00) Introduction
(01:01) Step 1: Location-Based Landing Pages
(03:32) Step 2: Invest in Building High Quality Backlinks
(06:01) Step 3: Improve your Website Content
Frequently Asked Questions:
How does keyword targeting help get more leads?
Focusing on high-intent keywords means youâre attracting visitors who are ready to act. The more relevant a website or landing page is to a viewer, the more likely they will click on it.
What is on-page SEO, and why is it important for lead generation?
On-page SEO includes optimising elements like title tags, meta descriptions, and content to make your pages more relevant and appealing to search engines. Better on-page SEO helps your site rank higher and attracts more visitors, which can lead to more conversions.
Is keyword research necessary for lead generation?
Absolutely! Without the right keywords, you risk attracting visitors who arenât interested in what you offer. Using tools like Ahrefs can make this process much easier.
How often should I update my SEO strategy to keep getting leads?
Regularly updating your SEO strategyâat least every quarterâkeeps you ahead of competitors and adjusts for any changes in search algorithms. Consistent optimisation is key to maintaining a steady lead flow.
How does SEO compare to other lead generation strategies like paid ads?
SEO is a long-term strategy that builds a steady flow of organic traffic over time, while paid ads bring quicker but short-lived results.
What metrics should I track to measure SEO lead generation success?
Important metrics include organic traffic, click-through rates, bounce rates, and conversion rates.
Can local SEO help increase leads for my business?
Yes! Local SEO helps businesses appear in search results for specific areas, making it essential if youâre targeting customers in a particular location. To take this to the next level, create separate landing pages specifically for certain locations that your business serves.
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In this video, we go over the most important Google Ads metrics that you need to track in order to run profitable ad campaigns. Whether youâre new to Google Ads or just looking to improve your results, youâll learn how and why to focus on metrics like click-through rates, conversion rates, cost per conversion, return on ad spend, and quality score. By the end, youâll know exactly which data points to monitor to make better decisions and improve your ad performance.
Sources Mentioned in Video: https://docs.google.com/document/d/1NYZjRtRUEXI6Vsb2FVmeJCjhWcKM_wuwCFEw8oF4T3k/edit?usp=sharing
Skip to Section:
(00:00) Introduction
(00:21) Metric #1: Click-Through Rate
(02:48) Metric #2: Conversion Rate
(05:03) Metric #3: Cost per Conversion
(08:18) Metric #4: Quality Score
(11:21) Metric #5: Return on Ad Spend
Frequently Asked Questions:
Why is click-through rate (CTR) important?
CTR shows how often people who see your ad actually click on it. A high CTR means your ad is relevant to your audience, while a low CTR suggests your ad copy or targeting might need to be changed.
How does conversion rate help me measure success?
Conversion rate tells you the percentage of people who click your ad and then take a desired action, like making a purchase or signing up. A high conversion rate shows your ad and landing page are working well together to achieve your goals.
What is a good cost per conversion?
A good cost per conversion varies depending on your industry and the value of your product or service. However, itâs important to make sure that the amount you spend to get a customer is lower than the profit you make from that customer.
How does return on ad spend (ROAS) work?
ROAS measures how much revenue you earn for every dollar you spend on ads. A higher ROAS means your campaign is more profitable.
What is the role of quality score in Google Ads?
Quality score is a rating Google gives your ad based on its relevance to the audience, the quality of your landing page, and the expected CTR. A higher quality score can lower your cost per click and improve your ad placement.
How often should I check my Google Ads metrics?
You should regularly check your metrics, especially during the first few weeks of a new campaign. Weekly or even daily monitoring helps you catch issues early and make adjustments before they affect your performance too much.
Whatâs the difference between cost per conversion and cost per click?
Cost per click (CPC) is how much you pay when someone clicks on your ad, while cost per conversion measures how much you spend to get a customer to take action, like making a purchase. CPC is about clicks, but cost per conversion is more about results.
Why isnât a high CTR always a good thing?
While a high CTR means more people are clicking on your ads, it doesnât always mean theyâre converting. If your CTR is high but your conversion rate is low, you might be attracting the wrong audience or need to improve your landing page.
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Iâll be break down my 5-step process to help your local business rank #1 in your cityâs search results. Youâll learn how to optimise your Google My Business listing, use local keywords, and build backlinks from local sources. We also cover how to get more customer reviews and improve your landing page, so you can stand out from local competitors and get more conversions. Whether youâre just getting started or want to improve your current SEO strategy, this strategy is perfect for boosting your visibility in local search results.
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00:00 Introduction
01:04 Step 1 - Optimise your Google Business Profile
04:43 Step 2 - Creating Local-Based Landing Pages
09:37 Step 3 - Getting and Responding to Reviews
15:15 Step 4 - Using Video SEO
18:34 Step 5 - Building Quality Backlinks
Frequently Asked Questions:
What is local SEO and why is it important for my business?
Local SEO is a strategy that helps your business show up in search results for people in your area. Itâs crucial because most customers look online first when searching for local services or products, so being visible gives you a better chance of attracting nearby customers.
What are local keywords, and how do I find the best ones for my business?
Local keywords are search phrases that include your service or product and your city or region (for example, âplumber in New Yorkâ). You can find good local keywords by using tools like Ahrefs or simply thinking about what your customers would type into search engines.
How can customer reviews help my local SEO?
Customer reviews not only build trust with potential customers but also signal to Google that your business is active and reliable. More reviews, especially positive ones, can help your business rank higher in local search results.
What are local backlinks, and how can I get them?
Local backlinks are links to your website from other local businesses or organisations. You can get them by partnering with nearby businesses, sponsoring local events, or getting listed in local blogs.
Do I need a blog for local SEO?
While not required, having a blog can definitely help. Writing about local events, news, or offering tips related to your industry can attract local visitors to your site, increase engagement, and show Google that your site is active and relevant.
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In this video, Iâll go over my simple but effective ad copy formula that works 9 times out of 10. Whether youâre running ads for Google Ads, Facebook ads, or any other platform, this formula can help your ads stand out and get better results. Weâll cover the key elements like attention-grabbing headlines, dynamic keyword insertion, and adding numbers and benefits. By the end, youâll have a step-by-step formula to creating ad copy that engages your audience and drives more conversions.
Skip to Section:
00:00 Introduction
01:06 Step 1: Using Dynamic Keywords and Locations
03:15 Step 2: Headline Pinning
05:52 Step 3: Using Numbers and Benefits
Frequently Asked Questions:
What makes ad copy effective in general?
Effective ad copy grabs attention, clearly communicates a benefit or solution, and ends with a strong call to action. Itâs about connecting with your audienceâs needs and guiding them toward your call-to-action.
How do I tailor ad copy to my target audience?
Understanding your audienceâs needs and pain points is key. Use language that resonates with them, highlight benefits they care about, and make sure the tone fits their preferences, whether thatâs casual, professional, or somewhere in between.
How can I test if my ad copy is working?
Track key metrics like click-through rates, conversions, and engagement. If people are interacting with your ad but not converting, consider testing different headlines, body text, or calls to action to see what works best.
How long should my ad copy be?
This depends on the platform and the type of ad. For Google Ads or Facebook, shorter is usually better because people scroll quickly. However, for platforms like email or landing pages, longer copy can work as long as it stays engaging and relevant.
What should I avoid when writing ad copy?
Avoid being too vague or overly complex. Stay away from jargon or language that confuses people. Also, donât try to overpromise. Instead, stick to what your product or service can actually deliver to keep trust with your audience.
What are some common mistakes in ad copywriting?
Common mistakes include focusing too much on features instead of benefits, not having a clear CTA, and writing copy thatâs too long or complicated. Itâs also easy to forget about mobile users, so make sure your copy reads well on smaller screens.
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Here are 3 website changes you can make to double your conversions.
Youâll learn why less is more when it comes to web design and how getting rid of clutter and distractions can make it easier for visitors to find what they need and take action. Weâll also cover practical tips on improving navigation and organising your content to guide visitors toward conversion points like sign-ups or purchases. Whether you run an e-commerce site or a blog, these changes can help you create a more focused user experience that increases your conversions.
Skip to Section:
00:00 Introduction
00:49 Change 1: Offering too many Choices
04:27 Change 2: Clarity Beats Cleverness
08:04 Change 3: Faster Load Times
Frequently Asked Questions:
What parts of my website should I simplify first?
Start by decluttering the homepage and navigation. Simplify the menu, remove unnecessary content, and make sure your calls-to-action are clear and easy to spot. This creates a smoother experience and encourages users to stay on your site.
Will removing content hurt my SEO?
Quality matters more than quantity when it comes to SEO. Focus on keeping relevant, well-structured content. Removing redundant or irrelevant information can actually improve user engagement and time spent on your site, which are positive signals for SEO.
How can I improve navigation on my website?
Simplify your menu structure so that visitors can find important pages with fewer clicks. Use clear, concise labels and avoid overwhelming users with too many options. Good navigation keeps users engaged and leads them smoothly to conversion points.
Should I reduce the number of images on my site?
It depends. If images are cluttering the page or distracting from your main message, consider cutting back. However, high-quality images that enhance the user experience can still be effective, especially when theyâre related to your product or service. Just make sure the image size is small enough to where it wonât slow down your page too much.
What are the key elements of a conversion-friendly website?
A conversion-friendly site has clear calls-to-action, easy navigation, fast load times, and relevant content that meets user needs. Reducing clutter and distractions helps guide users to complete the desired actions more efficiently.
How do I know if my website is too cluttered?
If users seem confused or leave without taking action, it could be a sign of clutter. You can also run user tests or check your bounce rates to see how visitors are interacting with your site. Simplifying based on this feedback can lead to better conversion rates.
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