Afleveringen
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In episode 12 of The CTV Podcast, I am joined by Catherine Slater Lofthouse, Client Partner, Global Addressable Media at Dentsu.
We cover a lot of ground including:
How advertising agencies are approaching CTV.The evolution of TV planning & buying. How to combine the best of traditional linear, with digital streaming.How ACR data might be used to improve audience measurement, at scale.The rise of FAST & AVOD in Europe.Why DR ad budgets will continue to transition to CTV.And much more...Hosted on Acast. See acast.com/privacy for more information.
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In episode 11 of The CTV Podcast, I am joined by Joe Evea, SVP Advertising EMEA at Titan OS.
We cover a lot of ground including:
The role of operating systems in CTV advertising today.The importance of TV OEM interoperability, for an OS.The convergence of retail media & CTV.How ACR data might be used to improve audience measurement, at scale.The rise of FAST & AVOD in Europe.Why more DR ad budgets will flow into CTV.And much more...Hosted on Acast. See acast.com/privacy for more information.
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Zijn er afleveringen die ontbreken?
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In episode 10 of The CTV Podcast, I am joined by DJ Agahi, Managing Director, EMEA at Sabio Holdings Inc.
We cover a lot of ground including:
How independent ad agencies are now planning & buying CTV ads.Why many are still asking for a managed service.The future of CTV audience curation.The convergence of retail media & CTV.The rise of FAST & AVOD in Europe.Why more DR ad budgets will flow into CTV.And much more...Hosted on Acast. See acast.com/privacy for more information.
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In episode 9 of The CTV Podcast, I am joined by Samuel Olive, Head of Video, at Wavemaker UK.
We cover a lot of ground including:
How ad agencies are now planning & buying CTV ads.What advertisers are asking about CTV.What agencies need, to spend more on AVOD and FAST.The future of CTV audience measurement.The convergence of retail media & CTV.The positive role of programmatic technology, in CTV ad buying.And much more...Hosted on Acast. See acast.com/privacy for more information.
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In episode 8 of The CTV Podcast, I am joined by Sarah Lewis, Global Director, CTV at ShowHeroes Group.
We cover a lot of ground including:
How ad agencies are planning & buying CTV ads.What type of data and signals are CTV ad buyers looking for.The rise of attention targeting in CTV.The convergence of retail media & CTV.The future of CTV identity.Why DR ad budgets will migrate to CTV.And much more...Hosted on Acast. See acast.com/privacy for more information.
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In episode 7 of The CTV Podcast, I am joined by Tony Marlow, Chief Marketing Officer, LG Ad Solutions.
We cover a lot of ground including:
The evolution of TV OEMs, and the OS's that power them.Why 'streamflation' is driving FAST & AVOD growth.What ACR data is, and how it works.The rise of interactive TV ads.The future of TV ad trading.The convergence of retail media & CTV.And much more...Hosted on Acast. See acast.com/privacy for more information.
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In episode 6 of The CTV Podcast, I am joined by Justin Gupta, Head of Broadcast & Video Ads, EMEA, Google.
We cover a lot of ground including:
The evolution of ad serving, in a streaming age.What DAI or SSAI means in CTV.The rise of dynamic ad creatives.Addressable linear, and how this works.What a good streaming ad break should look like, for viewers & advertisers. The convergence of retail media & CTV. And much more...Hosted on Acast. See acast.com/privacy for more information.
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In episode 5 of The CTV Podcast, I am joined by Emma Newman, Chief Revenue Officer, EMEA, PubMatic.
We cover a lot of ground including:
The evolution of SSPs, in a streaming age.Why PubMatic is now servicing both the buy & sell sides.Why CTV is driving increased SPO from ad agencies and DSPs.The role of programmatic in CTV advertising. How PubMatic grows their CTV business, with sustainability in mind.The convergence of retail media & CTV. And much more...Hosted on Acast. See acast.com/privacy for more information.
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In episode 4 of The CTV Podcast, I am joined by Rhys McLachlan, Director of Advanced Advertising at ITV.
We cover a lot of ground including:
How traditional TV broadcasters are competing with streaming services.Why broadcast quality TV content works so well for advertisers. How ITVX became such a hit with UK TV audiences. Why they built their own proprietary AdTech, in Planet V. How ITVX plans to work with 3rd party SSPs and DSPs in the future.The role of data clean rooms in CTV advertising.And much more...Hosted on Acast. See acast.com/privacy for more information.
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In episode 3 of The CTV Podcast, I am joined by Cadi Jones, SVP EMEA at Index Exchange.
We cover a lot of ground including:
The increasing role of 'curation' in CTV advertising. The evolving SSP ecosystem.Why CTV has increased the practice of supply path optimization (SPO).How broadcasters, AVOD and FAST services should be thinking about programmatic.The future of CTV Identity, and what this might look like. How can CTV advertising be more sustainable.And much more...Hosted on Acast. See acast.com/privacy for more information.
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In episode 2 of The CTV Podcast, I am joined by Richard Brant, Senior Director, Advanced TV, Strategy and Partnerships at Vevo, the world's leading music video network.
We cover a lot of ground including:
The growing, but fragmented streaming inventory ecosystem.The evolution of agency planning and buying practices. Balancing CTV direct sold and programmatic partnerships.How streaming publishers should be thinking about SSP and DSP relationships.The future of CTV audience measurement.How streaming publishers can lean into buy side SPO practices. And much more…Hosted on Acast. See acast.com/privacy for more information.
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In Episode 1 of the CTV Podcast I am joined by Mark Giblin, Co-Founder & CEO of Lightbox TV, a technology company that has raised funds from both FirstPartyCapital and Aperiam Ventures to help improve 'total TV' planning for global advertising agencies.
We cover a lot of ground, including:
How the US and European CTV markets differ.How ad agencies are planning and buying CTV.How broadcasters are adopting programmatic trading.The future of CTV identity.Why CTV is changing the roles of DSPs and SSPs.The role of CTV for SMEs and performance ad buyers.And much more...Hosted on Acast. See acast.com/privacy for more information.
