Afleveringen
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E693: Does shared hosting - being on a shared IP address / shared server - hurt SEO?
I go over a crazy SEO experiment that tested 20 nearly identical websites - half hosted on shared servers, half on dedicated IP addresses. The goal: to see whether shared hosting environments affect Google rankings.
Topics covered:
- What the "bad neighborhood" effect really is
- What happens to your SEO when you use a shared IP address
- What Google’s own documentation says about this
- Tools you can use to check your current hosting setup
- Practical advice on when to consider switching to a dedicated IP⭐️ 21 SEO Experiments That Will Change The Way You Think About SEO (Forever) - https://seosherpa.com/seo-experiments/
⭐️ Google’s documentation on this - https://support.google.com/webmasters/answer/9044175?hl=en
⭐️ Get your IP address - https://dnschecker.org
⭐️ Check if you’re on shared hosting - https://viewdns.info/reverseip/💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction
00:49 Why Become an SEO Pro in 2025?The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#searchengineoptimization #seohacks #seotips #digitalmarketing
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E692: Unconventional advice for how to become nasty at SEO.
This isn’t just about being able to rank with SEO - it’s about how to sell and make money.
I start with explaining the why - why would you even want to become pro at SEO in 2025 when there are so many other great marketing channels?
Then I explain the overall philosophy on what you should be doing… and what you shouldn’t.
Finally, I tell you what to do and where to start.
This is how to become an SEO pro - from scratch - in 2025.
▶️ $600,000 From Instagram and TikTok - In-Depth Funnel Breakdown - Joshua Ryan Schaver - https://www.youtube.com/watch?v=AGnNN0KyynA
▶️ Is Blog SEO Necessary for Topical Authority? - https://www.youtube.com/watch?v=fYbpAVxsDIM
🎯 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction
00:49 Why Become an SEO Pro in 2025?
02:26 Challenges and Advantages of SEO
07:06 The Pitfalls of Blogging for SEO
10:45 Selling Your Own Product
14:19 Practical Steps to Start
20:40 Final ThoughtsThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#searchengineoptimization #seohacks #seotips #digitalmarketing
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Zijn er afleveringen die ontbreken?
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E691: Schema markup - the lie SEO agencies and consultants have been using for the past decade to fearmonger and basically steal money from clients.
I, first, demystify what Schema markup actually is.
Then, I explain the lie SEO agencies and consultants use, giving examples.
Next I share when you need to worry about Schema markup.
Finally - I explain how to implement it yourself - without paying lots of money to an agency or consultant.
Don’t let agencies and consultants take money from you with this lie!
⭐️ Google’s General structured data guidelines: https://developers.google.com/search/docs/appearance/structured-data/sd-policies
⭐️ Schema Markup Validator: https://validator.schema.org/
🎯 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction: Chatbase’s SEO Success
00:40 SEO Growth and Keyword Gaps
01:25 Inspiration from Chatbase’s Marketing Lead
02:13 SEO Strategies and Results
02:56 Paid Ads and Social Media Tactics
03:36 Deep Dive into SEO Techniques
06:35 Blog SEO vs. Bottom of Funnel SEO
10:09 Chatbase’s Keyword Rankings
13:56 Opportunities in SEO
14:28 Final ThoughtsThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#searchengineoptimization #seohacks #seotips #digitalmarketing
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E690: A lot of people say SEO doesn’t work anymore. This episode shows otherwise.
Chatbase grew their monthly recurring revenue by $103,000 - and SEO was a huge part of it. They didn’t rank for thousands of keywords. They just focused on a few that mattered, backed by a focused content effort.
I walk you through what they did, what actually drove results, and why SEO still has plenty of room - if you know where to look.
⭐️ Sources
2025 State of SEO:
- https://detailed.com/state-of-seo/Sandra’s 2 tweets:
- https://x.com/TakoTreba/status/1910272327385743803
- https://x.com/TakoTreba/status/1910298233257029849Apple Crushed Their Ads So They Learned SEO and Hit $10M ARR:
- https://www.youtube.com/watch?v=MNHCwj5O4HI🎯 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction: Chatbase’s SEO Success
00:40 SEO Growth and Keyword Gaps
01:25 Inspiration from Chatbase’s Marketing Lead
02:13 SEO Strategies and Results
02:56 Paid Ads and Social Media Tactics
03:36 Deep Dive into SEO Techniques
06:35 Blog SEO vs. Bottom of Funnel SEO
10:09 Chatbase’s Keyword Rankings
13:56 Opportunities in SEO
14:28 Final ThoughtsThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#searchengineoptimization #seohacks #seotips #performancemarketing
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E689: People are searching Google now more than ever.
A study last year showed, “Survey: 54% of people look through more search results vs. 5 years ago.”
But are they searching more because they like it or out of frustration?
Signs point to frustration… and this leads to a great opportunity for marketers. It’s now easier than ever to stand out in SEO - and I share how.
Plus - huge news from Google: AI Mode reporting is coming to Google Search Console. GSC to show AI queries in addition to normal Google Search queries. I break this down.
⭐️ Google’s AI Mode GSC Announcement: https://www.seroundtable.com/google-ai-mode-reporting-search-console-39468.html
⭐️ Survey: 54% of people look through more search results vs. 5 years ago: https://searchengineland.com/search-engine-experience-results-ads-survey-442943
⭐️ https://www.reddit.com/r/SEO/comments/1h3qstq/how_adding_tldr_boosted_my_conversions_by_33/
🎯 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 AI Mode Reporting in Google Search Console
02:32 Survey Insights: Search Behavior Over the Years
09:20 SEO Strategies: How to Exploit Search Behavior
16:13 WrappingThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#searchengineoptimization #seohacks #seotips #performancemarketing
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E688: If you frequently publish a blog that isn’t optimized AT ALL, will that hurt your SEO?
I break down the full answer.
Here’s what I cover:
- Why publishing a high volume of content, without keyword targeting, isn’t necessarily harmful
- The situations where it can cause problems, and how to prevent them
- How I use a similar approach on my own blog, https://edwardsturm.com/articles/
- A simple SEO trick: how to optimize already-published content in five minutes using data from Google Search Console
- The smart way to organize your blog so Google understands it - and so visitors can find the right contentI also explain how to turn non-optimized content into long-term assets for brand building, SEO value, and potential keyword wins.
Mentioned tools and tips:
- Google Search Console
- Screaming Frog (free for up to 500 URLs)
- Keyword discovery using ChatGPT
- URL structure and internal linking best practices💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction and Question Overview
00:49 Personal Experience with Blogging
01:52 Optimizing Blog Posts for SEO
03:54 Potential SEO Problems and Solutions
07:15 Effective Content Structuring
10:31 Final ThoughtsThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#searchengineoptimization #seohacks #seotips #performancemarketing
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E687: Is AI-generated traffic replacing classic SEO (optimizing for the “10 blue links”) or is this just hype?
I share the Internet’s most insightful thoughts on this and practical advice on how to optimize for AI tools like ChatGPT, Gemini, Claude, Perplexity, and more.
Plus, we break down:
- What Google’s new AI Mode means for search traffic and visibility
- Whether LLM SEO is truly replacing traditional search
- How to structure your content to appear in AI-generated answers
- Why backlinks, crawlability, and FAQ sections still matter - but not always in the way you think
- Why many SEO strategies are missing the mark when it comes to conversions
- How to create bottom-of-funnel, sales-focused content that actually gets results in both classic and AI search
- How to target transactional keywords rather than informational keywords⭐️ The Reddit thread: https://www.reddit.com/r/SEO/comments/1kr1le1/is_aigenerated_traffic_replacing_classic_seo/
⭐️ Yesterday’s podcast with the Head of SEO at Omnicom: https://youtu.be/896B-9BfI6s
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction to AI and SEO
00:55 Top Comments from the SEO Subreddit
06:16 Google's AI Mode Announcement
07:14 Personal Insights on Optimizing for AI
11:45 Final Thoughts and RecommendationsThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#searchengineoptimization #seohacks #seotips #performancemarketing
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E686: What does it really take to close and manage million-dollar SEO deals? In this powerhouse episode, we sit down with Yas Haque, the former Head of SEO at Omnicom.
While Yas was at Omnicom, it was the largest publicly traded marketing agency in the world. Its current market cap is nearly $15 billion.
Head of SEO at the biggest marketing agency = King of SEO in my book.
Yas shares:
- How to land and manage seven-figure SEO contracts
- What it was like being Head of SEO at the largest publicly traded marketing agency
- SEO strategy for high-ticket contracts and enterprise clients
- The role of storytelling and presentation design in winning large deals
- Real-world SEO case studies, including marketing $500K spaceship rides and branded search optimization
- Diagnosing and solving technical SEO issues for large, complex websites
- How to communicate SEO clearly to non-technical stakeholders
- How somebody starting in SEO can work their way up to Head of SEO
-Lessons from the jewelry industry on effective landing pages and emotion-driven marketing
- The future of SEO in a world shaped by AI, content saturation, and evolving user behavior
- Practical tips for freelancers and agency SEOs on scaling their impact and closing bigger dealsThanks again to Yas for coming on!
⭐️ Yas Haque on LinkedIn: https://www.linkedin.com/in/yashaque/
⭐️ Yas Haque on Instagram: https://www.instagram.com/yhawke/💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction and Background
00:53 Wedding Planning and Viral Proposal
02:38 SEO for High Ticket Contracts
03:34 Challenges in High-Ticket SEO
05:24 Case Study: $500,000 SEO Project
06:16 Navigating SEO for High-Ticket Items
08:12 Biggest SEO Contract Closed
09:06 SEO in Highly Regulated Industries
11:25 Importance of Internal Buy-In
13:47 SEO Presentation Tips
16:16 SEO's Role in Marketing Funnels
17:25 Navigating Large Organizations
20:50 SEO's Resilience and Evolution
26:02 Global SEO and Market Differences
29:29 Advice for Aspiring SEOs
32:02 Effective SEO Communication
35:00 Niche SEO Content and Growth
36:01 The Importance of Communication
36:28 SEO Challenges and Solutions
37:08 Skills for SEO Success
38:14 Advice for Freelancers and Small Agencies
39:00 Job Hunting Tips for SEO Professionals
40:14 Optimizing Workflow
41:19 Interview Tips for SEO Roles
44:22 Understanding Page Speed
44:53 SEO Tools and Techniques
50:39 The Role of a CMS in SEO
53:01 Opportunities for Small Companies in SEO
54:45 Personal Insights and Experiences
55:38 The Jewelry Buying Experience
01:03:53 Marketing Channels and YouTube
01:07:11 Final SEO Advice
01:08:16 Conclusion and FarewellThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#searchengineoptimization #seohacks #seotips #performancemarketing
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E685: Interest in search engine optimization is shockingly at a literal all-time high.
Since December 2024, interest has spiked up.
I share why I believe this is, what to look out for, and what to do now.
Topics covered:
- Why SEO interest spiked in December 2024
- The role of AI in enabling SEO and product launches
- What Google’s AI Overviews and “AI Mode” mean for search
- How to structure bottom-of-funnel hub pages
- The growing influence of transactional keywords
- Why backlinks matter less than they used to
- How to build topical authority fast
- Google I/O 2025 preview & what to watch for💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 SEO Interest Hits All-Time High
01:35 Factors Driving SEO Popularity
02:34 Upcoming Google AI Announcements
04:31 Optimizing for Transactional Keywords
06:03 Building Topical Authority
07:58 Final Thoughts and ResourcesThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#searchengineoptimization #seohacks #seotips #performancemarketing
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E684: Jonathan Berthold, a senior executive at SEO data company, Moz, joins the pod! We go deep into one of the biggest questions in digital marketing: Is SEO dead in the era of AI?
Topics for the show:
- How Google’s AI Overviews and ChatGPT are impacting SEO strategies
- The future of affiliate SEO and how it must adapt
- Link building tactics that still work (and the ones that don’t)
- How Moz is using AI agents and internal tools to scale SEO
- Why bottom-of-funnel SEO is still thriving
- The surprising SEO trends from Moz’s internal data
- The case for investing in brand, email lists, and content that actually convertsJonathan brings over a decade of hands-on experience in performance marketing, affiliate SEO, and large-scale SERP analysis. If you care about staying ahead in search, this is a must-listen.
Thanks again to Jonathan for coming on!
⭐️ Jonathan Berthold on LinkedIn: https://www.linkedin.com/in/jonathanberthold/
⭐️ Jonathan Berthold on 𝕏: https://x.com/j_bertho
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction to SEO Data Insights
00:29 Evolution of SEO and Marketing Investment Trends
01:51 Challenges and Opportunities in Competitive Industries
03:29 Impact of AI on Affiliate SEO
06:16 Adapting SEO Strategies for AI Overviews
07:55 Brand Building in the Age of AI
09:38 Role of Informational Content and AI
19:35 Linkable Assets Are GOATED
21:47 Future of SEO and Brand Building
27:33 SEO as a Long-Term Investment
45:13 Using Personal Profiles for Brand Advocacy
45:24 Exploring B2B and B2C Marketing Channels
46:10 Understanding Audience Behavior and Tools
47:12 Importance of Email Lists and Risk Mitigation
48:57 Effective Email Marketing Strategies
54:46 Valuable Lead Magnets
01:00:41 More AI in SEO and Content Creation
01:11:42 Building Links and Content for New Sites
01:13:54 Black Hat SEO Tactics
01:23:11 Final ThoughtsThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#searchengineoptimization #seohacks #seotips #performancemarketing
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E683: Google’s AI overviews took my entire page, rewrote it, and gave it right there in the Google results - the whole thing - so that searchers would not have to click into my page… and I would lose the traffic.
But this isn’t necessarily a bad thing! And in this video, I share why.
Plus two more examples of AI Overviews rewriting content and giving it in the Google results so that searchers do not have to click through to the pages the content comes from.
⭐️ Lily Ray’s post: https://x.com/lilyraynyc/status/1924091352775589982
⭐️ Glen Allsopp’s post: https://www.linkedin.com/feed/update/urn:li:activity:7325903341027241985/
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
0:00 Introduction to Keyword Arbitration
01:03 Lessons from AI Overviews
02:01 Why Targeting Transactional Keywords Matters
06:13 Examples from Industry Experts
09:55 Final ThoughtsThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#searchengineoptimization #seohacks #seotips #digitalmarketing
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E682: How to measure pogo sticking in SEO and how to fix it!
Plus more SEO questions from the audience…
Question 1: Should you change the name of your company and URL if your company name is too common? If so, what’s the best way to do this while still maintaining SEO?
Question 2: How do we measure pogo sticking in SEO - when a searcher comes to our page through Google Search, but goes back to the search engine results because our page doesn’t give them what they want? How do we measure this and fix it?
Question 3: What’s the real way to tell if a keyword is competitive / difficult or not?
Thank you to everybody for the questions!
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Episode Overview
00:49 Question 1: Should You Change Your Company Name for Better SEO?
03:43 Question 2: Measuring Pogo Sticking in SEO
07:18 Question 3: Evaluating Keyword Competitiveness
10:42 Conclusion and Further ResourcesThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#searchengineoptimization #seohacks #seotips #digitalmarketing
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E681: Is blog SEO - doing search engine optimization with a blog and top-of-funnel SEO’d articles - necessary for building topical authority?
Topical authority being how much authority your website and company have in your specific niche.
Is blog SEO necessary for this?
No - it’s not. And in fact, it’s a distraction.
I share how you should be building topical authority in the absence of search engine optimization with a blog.
🔥 Sources and information:
How to build topical authority:
- Put up one to two blog posts a month - not for SEO, just for potential customers and existing customers
- Put up lots of bottom-of-funnel SEO landing pages targeting different transactional keywords
- Do normal link building to your root domain that you should be doing anyway
- Enjoy developing other parts of your marketing funnel!What your 1-2 monthly blog posts / articles should ACTUALLY be about:
- Case studies
- Thoughts on your industry
- Company announcements - milestones, new offerings/features
- Frequently asked questions
- Reusing newsletter content
- Write posts / articles for potential customers or existing customers
- Only target a keyword if there’s one that’s directly relevant to what you were going to already writeThe root domain link building you should be doing, regardless of blog SEO:
- Help a Reporter Out
- Source of Sources
- Qwoted
- Featured.com
- Help a B2B Writer
- Podcasts - https://aipodcastmatcher.com/
- Directories⭐️ My newsletter turned to marketing articles: https://edwardsturm.com/articles/
⭐️ Personal Injury Law SEO - Everyone in SEO Is Making This Mistake: https://www.youtube.com/watch?v=zCW2pnNXLKM
⭐️ How to Build Backlinks for a New Website (2025 Edition): https://www.youtube.com/watch?v=w4-qtK2VK0s
⭐️ Rand Fishkin on the podcast: https://www.youtube.com/watch?v=5JQvdLYvGZI
⭐️ Google testing follower counts in the search engine results pages: https://www.seroundtable.com/google-ads-with-follower-counts-39375.html
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction and Viewer Question
00:35 Why Blog SEO is Not Necessary
01:33 Effective Use of Blog Posts
03:53 Developing Topical Authority Aside From Articles
05:50 Link Building Strategies
07:02 Outside Marketing Efforts
08:39 Conclusion and Final ThoughtsThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#searchengineoptimization #seohacks #seotips #digitalmarketing
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E680: The dust has settled on the March 2025 Google Core Algorithm Update. Here’s what actually changed.
In this episode, I break down the biggest winners, losers, and key shifts from the latest update - and more importantly, how you should adjust your SEO strategy in response.
Topics covered:
- Content quality signals refined
- UGC platforms: Reddit’s rise, Quora’s dip, forums fading
- Retail & e-commerce SEO volatility: Uniqlo vs. Amazon
- AI Overviews and their impact on blog CTR
- The rise of bottom-of-funnel SEO
- How to build topical authority that ranks💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction to the Core Algorithm Update
00:15 Content Quality Signals Refined
01:15 Impact on User-Generated Content (UGC) Platforms
02:46 Volatility in Retail and E-commerce
03:46 AI Overviews and Their Effects
05:02 Strategies for SEO Success Post-Update
06:37 Final ThoughtsThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#searchengineoptimization #seohacks #seotips #digitalmarketing
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E679: There’s a growing theory that Google is intentionally degrading its search results to drive more ad clicks and revenue. Is this actually true?
I break down a recent rant from a two-decade Google engineer who directly pushes back on this claim. We’ll look at what the data actually says, why the court case may have misunderstood it, and what this means for SEO moving forward.
If my conclusions are true, there’s actually far more opportunity in SEO than I previously thought.
⭐️ Barry Schwartz sharing Ryan Moulton’s private thread - https://x.com/rustybrick/status/1922250721233404060
⭐️ The comment about less SEOs in the field - https://x.com/rustybrick/status/1922250721233404060
⭐️ Rand Fishkin on the pod - https://www.youtube.com/watch?v=5JQvdLYvGZI
⭐️ Barry Schwartz on the pod - https://www.youtube.com/watch?v=RIJaCimVeDE
⭐️ Give visitors what they want before they start scrolling - https://edwardsturm.com/articles/give-visitors-what-they-want-before-they-start-scrolling/
⭐️ Pareto SEO: The 20% of SEO That Matters - https://edwardsturm.com/articles/pareto-seo/
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 The Growing Opportunity in SEO
01:00 Google Engineer Debunks SEO Myths
01:40 The TLDR
02:31 Google Is Not Trying to Ruin Search
04:38 Google's Search Quality Experiments
05:57 The Real Impact of Search Quality
08:27 Google's Continuous Improvement Efforts
11:46 SEO Strategies for Success
12:53 ResourcesThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#searchengineoptimization #seohacks #seotips #digitalmarketing
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E678: The disavow tool in Google Search Console lets you tell Google to ignore “toxic” backlinks. But is this actually useful in 2025?
I break down whether you should be using the disavow tool, who it is really for, and why most websites and businesses are wasting their time (and money) on it.
A listener emailed me about their SEO expert disavowing links with zero results. That inspired this deep dive into:
- What the disavow tool is and how it works
- Real opinions from SEOs on Reddit and the broader community
- My honest take after well over a decade in SEO
- What actually moves the needle in rankings
- Why focusing on keywords, search intent, and smart link building is way more effective💡 TLDR: Unless you’ve received a manual penalty, disavowing links might be doing more harm than good.
⭐️ Google Disavow Tool Mega Thread - https://www.reddit.com/r/SEO/comments/1cnfee5/has_anyone_seen_positive_impact_from_using/
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction
00:10 Real-Life Query: Asaf’s Experience
00:58 Overview of the Disavow Tool
02:12 Community Opinions: Mixed Reviews
04:38 The Heated Debate: Is Disavowing Worth It?
09:40 Alternative SEO Strategies
12:16 Conclusion and Upcoming EpisodesThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#searchengineoptimization #seohacks #seotips #linkbuilding
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E677: This is for if you want to stick with something long enough to see results… if you’re seeking the 1% daily improvements that compound A TON over time.
I share what I’ve learned from doing this show for 677 days in a row, making short-form videos for 925 consecutive days, and sending out a weekly newsletter without missing a week for nearly two years.
I go into:
- The truth about consistency and how to keep showing up, even when motivation is low
- Shaan Puri’s Taste Gap - why your early work feels bad (and why that’s actually a good sign)
- A powerful excerpt from Paul Graham’s essay “How to Do Great Work”
- The story behind how one of my lowest-effort videos turned into a viral hit and made me a top affiliate
- How small daily actions lead to huge long-term outcomesWhether you're trying to grow on social media, start a business, build a podcast, or just stick with a creative habit, this episode will fuel your fire and remind you of the power of persistence.
⭐️ The Taste Gap: https://shaan.beehiiv.com/p/one-minute-blog-the-taste-gap
⭐️ How to Do Great Work: https://www.paulgraham.com/greatwork.html
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Streak Society
01:04 Importance of Consistency
02:11 Shaan Puri’s 'The Taste Gap'
05:56 Personal Success Stories
11:32 Paul Graham's 'How to Do Great Work'
14:33 EncouragementThe Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/
#consistency #atomichabits #buildinpublic #exponentialgrowth
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E676: Reddit parasite SEO - using Reddit to rank your brand for your keywords - is attempted by many SEOs and marketers.
But there are two mistakes everybody makes.
The thing is… they’re pretty simple mistakes, too.
Sometimes knowing what to do isn’t enough; you need to know what NOT to do - pitfalls to avoid.
This is how to do Reddit Parasite SEO.
By the way, I don’t endorse this strategy, and you 100% should not do it!
⭐️ How to Humanize ChatGPT Content:
https://www.youtube.com/watch?v=7_bmGoLFfRo💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction and Tweet Analysis
00:51 Understanding Parasite SEO
02:28 Common Mistakes in Parasite SEO
03:19 Case Study: Air Purifier Post
06:23 Final Thoughts and ConclusionThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#parasiteseo #seohacks #seotips #searchengineoptimization
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E675: How to make ChatGPT output sound human.
First, I give a high-level prompt to use in your ChatGPT settings.
Then I give words to avoid, the best ChatGPT model for copywriting, what to do about emdashes, and AI writing detectors to double-check with.
Then I share how to get away with AI-written video scripts.
Finally, I share advice from Steven Bartlett about AI-written text.
Shared in the episode 👇
⭐️ From @justinfineberg_ on Instagram
Add to
Settings 👉 Personalization 👉 Custom instructions 👉 What traits should ChatGPT have?Write like a human. Keep it professional but conversational. Don't use em dashes or buzzwords like 'streamlined.' Avoid sounding like a press release. Be clear, direct, and natural, like you're writing to a smart friend.
⭐️ Most common ChatGPT words:
embarked, delved, invaluable, relentless, groundbreaking, endeavour, enlightening, insights, esteemed, shed light, deep understanding, crucial, delving, elevate, resonate, enhance, expertise, offerings, valuable, leverage, Intricate, tapestry, foster, systemic, inherent, tapestry, treasure trove, testament, peril, landscape, delve, pertinent, synergy, explore, underscores, empower, unleash, unlock, elevate, foster, intricate, folks, pivotal, adhere, amplify, embarked, delved, invaluable, relentless, groundbreaking, endeavour, enlightening, insights, esteemed, shed light and cognizant, conceptualize, insights, crucial, foster, emphasize, valuable, complexity, recognize, adapt, promote, critique, comprehensive, implications, complementary, perspectives, holistic, discern, multifaceted, nuanced, underpinnings, cultivate, integral, profound, facilitate, encompass, elucidate, unravel, paramount, characterized, significant.⭐️ My favorite tools:
https://gptzero.me/
https://www.zerogpt.com/
https://www.grammarly.com/ai-detector⭐️ The viral Lower East Side video:
https://www.instagram.com/reels/DJU7lBdJ7wb/⭐️ Steven Bartlett’s LinkedIn post:
https://www.linkedin.com/posts/stevenbartlett-123_ai-is-making-us-inauthentic-activity-7320017151019425793-hbwu/⭐️ Episode with Rand Fishkin:
https://www.youtube.com/watch?v=5JQvdLYvGZI💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction
00:44 High-Level Prompt for Humanizing ChatGPT Content
01:43 Personal Tips for Humanizing ChatGPT Content
03:30 Common ChatGPT Words to Avoid
04:36 Proofreading and AI Writing Detectors
08:15 Humanizing AI-Generated Video Scripts
10:00 Steven Bartlett's Perspective on AI and Authenticity
12:34 ConclusionThe Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/
#digitalmarketing #aicopywriting #copywritingtips #marketingstrategy
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E674: Rand Fishkin joins the pod!
Founder of Moz. Creator of SparkToro. Hugely influential in how millions of people - myself included - approach marketing.
He goes deep on:
- The future of SEO in an AI world
- Why engagement beats backlinks (confirmed in Google’s own court testimony)
- The unexpected top-of-funnel gap being left to exploit
- The marketing metrics he actually tracks
- And why audience insights are the most overlooked growth lever⭐️ Rand and his companies:
Rand on Threads: https://www.threads.com/@randderuiter
Rand on LinkedIn: https://www.linkedin.com/in/randfishkin/
SparkToro: https://sparktoro.com/
Snackbar Studio: https://snackbarstudio.com/💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction to Rand Fishkin
00:57 Evolution of Moz and Digital Marketing Insights
02:46 Rand’s KPIs
04:02 Impact of AI on SEO and Marketing
16:20 Marketing Strategies for Snackbar Studio
22:05 Data-Driven Approach to Game Marketing
30:42 Importance of Data-Driven Decisions
34:36 Influence of Anecdotes and Stories
35:30 Understanding Audience Resonance
36:38 Challenges with Data Accuracy
39:17 Evolution of SEO and SparkToro
45:39 Customer Success Stories with SparkToro
54:10 Google API Leak: Engagement vs Backlinks
01:05:03 Final ThoughtsThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#searchengineoptimization #digitalmarketing #seotips #marketing
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