Afleveringen
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In this podcast episode, Lori delves into effective marketing strategies for business owners and entrepreneurs, particularly those who struggle with attracting new clients and dislike marketing. Emphasizing the importance of a strong, client-centric website, Lori also highlights leveraging social media, building an email list, and networking.
Lori talks about offering value through workshops, webinars, and the cautious use of paid advertising. The episode underscores the power of social proof and encourages business owners to find enjoyable ways to market their services, making marketing a fun and integral part of their business growth.
Resources:
Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
Connect with Lori
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In this episode of The Encore Entrepreneur Podcast, Lori welcomes guest Gerard Carpenter, who shares his extensive background in accounting and project management. Gerard discusses the challenges solopreneurs face, emphasizing the importance of having a clear vision, understanding target audiences, and differentiating offerings.
Gerard highlights common pitfalls like pricing strategies and the need for more clients. The discussion also touches on the transformative potential of AI in business, with Gerard offering practical advice on leveraging AI tools for content creation. The episode concludes with Gerard offering a digital book on lead generation ideas.
Connect with Gerard:
Gerard's Website
LinkedIn: Gerard Carpenter 2Resources:
Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
Connect with Lori
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Zijn er afleveringen die ontbreken?
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In this episode of "The Encore Entrepreneur," Lori discusses various workspace options for entrepreneurs, particularly solopreneurs, coaches, and consultants. The episode explores the pros and cons of home offices, co-working spaces, dedicated office suites, and brick-and-mortar stores. Key considerations include cost-effectiveness, client accessibility, privacy needs, work-life balance, professional image, and scalability.
Home offices offer cost savings and convenience but may blur work-life boundaries. Co-working spaces provide flexibility and networking opportunities, while dedicated offices offer stability and branding potential. Brick-and-mortar stores, though costly, enhance client accessibility and visibility. Lori emphasizes aligning workspace choices with business goals and personal preferences.
Resources:
Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
Connect with Lori
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In this episode of The Encore Entrepreneur Podcast, Lori chats with Sondra Falk, owner of Sondra Falk Couture, a custom couture ladies' apparel fashion designer. Sondra shares insights into her unique business, emphasizing the importance of fit and personal investment in custom-made garments over off-the-rack clothing.
She discusses her transition from a home-based business to a brick-and-mortar store, the value of community and networking, and her innovative marketing through events like the "Designer Conclave." The episode highlights the artistry and personal touch involved in couture fashion, showcasing Sandra's dedication to her craft and clients.
Connect with Sondra:
Sondra's Website
Sondra Falk Couture Multiple LinksResources:
Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
Connect with Lori
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In this episode of The Encore Entrepreneur Podcast, Lori speaks with Sara Hart, founder of Prime Spark, about ageism and women's empowerment for those over 55. Part of the "Encore Stories" series, the episode highlights Sara's journey from corporate life to advocating for older women.
They discuss societal perceptions of aging, personal experiences with ageism, and the importance of recognizing the value and wisdom of older women. Sara emphasizes the need for a mindset shift and encourages women to embrace aging as a time for growth and exploration. The episode underscores the significance of intergenerational connections and mutual respect.
Sara's Free Gift: Envision Your Future: 7 Questions to Spark What's Next
Connect with Sara:
Sara's Website
Facebook: Prime Spark Sara Hart
LinkedIn: Sara Hart Com
Resources:Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
Connect with Lori
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In this episode of "The Encore Entrepreneur," Lori emphasizes the importance of establishing a solid foundation for business success. Drawing parallels between a business and a home, she highlights the necessity of foundational elements like a business plan, core values, and market positioning.
Sharing personal experiences from starting a web design business, Lori underscores the value of regular audits in areas such as financial health, operations, team dynamics, legal compliance, and technology systems. The episode concludes with actionable steps and a call to action, motivating entrepreneurs to strengthen their business foundations for future growth.
Resources:
Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
Connect with Lori
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In this episode, Lori welcomes Nikki Green, a life and business resiliency expert, to discuss the essential foundations for building a successful business. They explore the critical mindset shifts required for transitioning from an employee to an entrepreneur, emphasizing the importance of financial literacy, understanding revenue streams, and effective cash flow management.
Nikki shares practical advice on product development, the value ladder concept, and the significance of a robust customer relationship management (CRM) system. The episode provides actionable insights and strategies for aspiring entrepreneurs to build a solid business framework and navigate the challenges of entrepreneurship.
Nikki's Free Gift: How to Fall in Love with a Digital Notebook
Connect with Nikki:
Nikki's Website
Instagram: @greenchameleoncollective
Nikki's other linksResources:
Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
Connect with Lori
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This episode explores the art of acquiring clients through speaking engagements. Lori highlights the benefits of speaking from various platforms, such as stages, podcasts, and live events, to establish authority and build trust.
Lori discusses common mistakes, like failing to have a clear call to action and overloading the audience with information. She emphasizes the importance of engaging the audience through storytelling and humor, creating a strong closing statement, and having robust follow-up systems and effective lead capture techniques to ensure successful client acquisition.
Resources:
Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
Connect with Lori
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In this episode, Lori hosts Jackie Lapin, founder of SpeakerTunity and Conscious Media Relations, to discuss strategies for speakers to market themselves and secure speaking engagements. They cover the importance of understanding one's audience, the benefits of both paid and unpaid speaking opportunities, and the necessity of having the right promotional materials.
Jackie emphasizes the value of having a book, a unique brand, and a powerful website and social media presence. She also introduces innovative ideas for offering gifts to audiences and details her services for helping authors and leaders get booked on radio shows and podcasts. The episode is a resourceful guide for speakers looking to stand out and succeed in the industry.
Jackie's Free Gift: www.SpeakerTunity.com/seduce
Connect with Jackie:
Jackie's Website
Facebook: Jackie Lapin
Facebook: Speaker Tunity
X: @SpeakerTunity
LinkedIn: Jackie Lapin
LinkedIn Page: Speaker Tunity Cities Biz
Instagram: @speakertunity/
TikTok: @speakertunity
YouTube: Get booked Biz
Pinterest: SpeakerTunity
Resources:
Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
Connect with Lori
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In this episode, Lori explores stage fright in business contexts, such as networking events, public speaking, and one-on-one conversations. Reflecting on personal experiences and insights, Lori discusses how stage fright can impact business success.
Emphasizing confidence and preparation, the episode offers practical strategies to manage anxiety, including deep breathing exercises and mindset shifts. Listeners are encouraged to view networking and public speaking as opportunities rather than challenges, aiming to enhance their professional interactions and overall confidence.
Resources:
Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
Connect with Lori
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In this episode of The Encore Entrepreneur Podcast, Lori talks with guest Diann Alexander, a "confidence catalyst," to discuss overcoming stage fright and building confidence.
Diann shares her journey from teaching voice and performance to online coaching during the pandemic. She offers practical techniques for managing anxiety, such as breathing exercises and posture adjustments, and emphasizes the importance of energy and connection with the audience.
Diann's insights provide a comprehensive toolkit for anyone looking to improve their communication skills and overcome the fear of public speaking.
Connect with Diann:
Diann's Website
Facebook: Diann Alexander
LinkedIn: Diann AlexanderResources:
Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
Connect with Lori
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In this episode, Lori welcomes Merri-Jo Hillaker, founder of the Global Mindset Mastery Association, to discuss the pivotal role of mindset in personal and professional growth. Titled "The Mindset of Mindset," the episode explores how limiting beliefs, often formed in childhood, can hinder individuals from achieving their best lives.
Merri-Jo emphasizes the importance of self-examination, aligning with core values, and overcoming mindset blocks. She shares her personal journey and offers practical tips for listeners to unlock their potential and live fulfilling lives. The episode concludes with actionable insights for personal development.
Merri-Jo's Free Gift: Unlock Your Best Life: Overcome Roadblocks to Fulfillment with These Proven Tips!
Discover how to break free from the common roadblocks that hinder your path to a truly fulfilled life. This guide offers practical tips and strategies to overcome fear, procrastination, negative thinking, and more, empowering you to unlock your full potential and live your best life. Start your journey to fulfillment today!
Connect with Merri-Jo:
Merri-Jo's Website
Instagram: @merrijo.hillaker
LinkedIn: Merri-Jo Hillaker
Facebook: Mjhillaker
TikTok: @merri.jo
Resources:Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
Connect with Lori
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In this podcast episode, Lori explores the theme of vulnerability in entrepreneurship, focusing on visibility and public engagement. She discusses how sharing personal experiences, including challenges and mistakes, can build trust and connection with an audience.
Lori emphasizes finding a balance between openness and professionalism, offering practical advice on demonstrating vulnerability without oversharing. Personal anecdotes illustrate the power of vulnerability in creating a sense of community and differentiating oneself from competitors. The episode encourages listeners to embrace their own stories and experiences to foster deeper connections and inspire others in their entrepreneurial journeys.
Resources:
Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
Connect with Lori
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In this episode of the Encore Entrepreneur Podcast, Lori welcomes KimEntrepreneurs Rocket Fuel berly Crowe from Speaker's Playhouse to discuss leveraging speaking opportunities for business growth. Kimberly emphasizes the importance of visibility and shares strategies for entrepreneurs, coaches, authors, and healers to get seen and heard through platforms like virtual summits, podcasts, and live events.
They explore different types of speaking stages, including authority stages, rehearsal stages, paid gigs, and personal stages. Kimberly also highlights the significance of audience engagement and feedback.
The episode concludes with an invitation to the inaugural Speakers Cruise, focusing on becoming an international inspirational public speaker.
Kimberly's Free Gift: Ten Expert Secrets To Engage Your Virtual Audience
Connect with Kimberly:
Kimberly's Website
www.speakersplayhouse.com
Instagram: entrepreneursrocket
LinkedIn: Kimberly S Crowe
Facebook Group: Entrepreneurs Rocket Fuel
TikTok: @speakersplayhouse
Twitter: EntrepreneursR4
Pinterest: entrepreneursrocketfuel
YouTube: Entrepreneurs Rocket Fuel
Contact: [email protected]
Resources:Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
Connect with Lori
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In this episode of "The Encore Entrepreneur," Lori delves into the significance of professionalism, appearance, and confidence in the workplace. She explores generational differences, noting that older generations often link professional attire with respect and credibility, while younger generations value individuality and comfort.
Lori underscores the importance of aligning one's appearance with the expectations of clients and business associates to project confidence and credibility. Personal anecdotes and examples are shared to illustrate these points, emphasizing the psychological boost that dressing up can provide and the need to consider one's target audience.
Resources:
Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
Connect with Lori
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In this episode, Lori and Deborah Fawaz, a personal stylist and makeup artist, delve into the significance of appearance, color analysis, makeup, and clothing choices. Lori underscores the impact of first impressions, while Deborah explains color analysis and its role in selecting suitable clothing and makeup.
They discuss the importance of makeup for professional photos and videos, and how clothing choices influence perceptions, especially in online settings. Deborah also offers practical tips for making a positive impression, such as maintaining good posture and being mindful of one's appearance from the moment they step out of the car.
Deborah's Free Gift: go to Deborah's website and sign up for the Newsletter. You will receive her guide "7 Wardrobe Essentials for every Businesswoman"
Connect with Deborah:
Deborah's Website
Facebook: Deborah D Fawaz
Instagram: ddfaces
Resources:Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
Connect with Lori
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In this podcast episode, Lori underscores the importance of visibility for entrepreneurs and explores various strategies to achieve it. She highlights the benefits of being active on social media, in-person stages, and virtual stages. Practical tips are provided for succeeding on virtual stages, such as using good equipment and engaging effectively with the audience.
Lori also discusses the role of social media in maintaining visibility and the value of podcasts for gaining experience. Emphasizing consistency and proactive engagement, the host encourages entrepreneurs to seize opportunities and pursue their dreams, offering insights to help grow their businesses.
Resources:
Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
Connect with Lori
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In this episode of The Encore Entrepreneur Podcast, Lori welcomes guest Krista Martin to discuss the strategic use of speaking to grow a business. Krista emphasizes the importance of leveraging speaking engagements to position oneself as an authority, create quick income leaps, and attract committed clients.
They explore challenges women face in valuing their expertise and confidently setting prices. Krista introduces her "speak to profit" system, focusing on expert positioning, crafting compelling talks, and converting engagements into high-ticket offers. The episode highlights the significance of visibility, niche focus, and strategic speaking to drive business growth.
Krista's Free Gift
Connect with Krista:
Krista's Website
LinkedIn: Krista Lang Martin
Join Krista's Facebook Group
Resources:Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
Connect with Lori
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In this episode, Lori dives into the crucial topic of money management—vital for both new entrepreneurs and seasoned business owners. Managing your business finances goes beyond basic bookkeeping; it’s about making strategic decisions that foster long-term stability and growth.
Lori talks about the top ten financial habits that successful entrepreneurs swear by. From crafting a resilient budget to effectively managing your cash flow and building robust financial safety nets, these habits are designed to ensure your business thrives in any economic climate.
Join Lori as she break down these practices with clear, actionable steps that will lead you to financial clarity and control, setting your business on the path to greater success.
Resources:
Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
Connect with Lori
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In this episode of the Encore Entrepreneur Podcast, Lori welcomes financial transformation strategist Robbie Mathews. Robbie discusses the critical need for Americans to improve their financial habits, noting that over 50% have less than $1000 saved.
She emphasizes understanding spending habits, setting financial goals, and distinguishing between needs and wants. Robbie shares personal strategies for overcoming impulsive spending and highlights the importance of viewing money as a tool.
The conversation also covers Robbie's journey from debt to financial stability, her collaboration with her husband on financial education, and their transition from corporate careers to entrepreneurship.
Connect with Robbie:
Robbie's Website
Facebook: Robbie S Mathews
Resources:Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
Connect with Lori
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