Afleveringen
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Taking salon suites international and discussing the state of education in the industry with John Gillespie.
Follow/subscribe to be the first to know when new episodes are released. Like what you hear? Leave us a review!
KEY TAKEAWAYS:
🔅 John is the Managing Director of Phenix Salon Suites and focuses on the UK and Europe.
🔅Salon Suites were not in the UK before John was connected with the Founder of Pheonix Salon Suites due to his work with brands developing education.
🔅After seeing Salon Suites in the US, John told the founders he thought it would work in the UK; they said: DO IT!
🔅John brought the color line owned by the Pheoniz Salon Suites folks and education to Salon Suites in the UK. This way, hairdressers have easy access to buying color on short-term notice and the empowerment of education to stay on top of their game.
🔅Education in the industry changed with Instagram, but now, with the saturation of educators AND the increased costs of business and living, education is changing again!
🔅Aspiring Suite Renters: Make sure you build your book before going out on your own. Check out hybrid salons, booth renting, or suites. Do what works for you and is comfortable with you.
🔅Current Suite Renters: Remember—it is on you to find education and collaborate with others. Go and find it and make it happen for yourself! Do not stop your creativity and development, or you will go stale!
👉Follow John on IG and check out his personal recommendations here.
The Hairdresser Strong Show is all about Salon Owners, Rising Stylists, and Seasoned Stylists sharing their experiences, successes, failures, and advice to inform, educate, and empower their Fellow Hairdresser. We won’t stop until we are all: Hairdresser Strong.
CONNECT WITH US
📬 Subscribe to our free newsletter
📸 Connect on Instagram
🎵 Connect on TikTok
📺 Watch on YouTube
📝 Check out our Blog
The views and opinions of our guests are theirs and important to hear. Each guest's views and opinions are their own and we aim to bring you diverse perspectives, career paths and thoughts about the craft and industry so you can become Hairdresser Strong! They do not necessarily reflect the positions of HairdresserStrong.com.
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Tune in to hear Nikita Montgomery share the truth about opening a salon that no one talks about.
Follow/subscribe to be the first to know when new episodes are released.
Like what you hear? Leave us a review!
KEY TAKEAWAYS:
Nikita, inspired by fashion, entrepreneurship, and her Grandma, opened Hazel O Salon. Nikita is not a stylist but creates a space for stylists and clients alike, serving all hair textures and bringing greater diversity in services to Old Town Alexandria.Opening a salon, construction, and permitting are very important aspects that can derail your ambition or cost you time, money, and stress if you do not handle them correctly. It is also confusing if you do it yourself.A general contractor will help you navigate the permits, but they will cost you a TON of money!Building a team from ZERO and not having her own clientele, Nikita used Indeed to hire people with little to no clients to start building off of walk-ins and new client requests.ASPIRING SALON OWNERS: Build a clientele and hone your craft before opening a salon. Practice teaching and working with assistants to hone your skills at growing others. This is the magic ingredient to success in salon ownership.Know that your team/employees have lives and free will. They will likely have ambitions and leave you at some point. Being okay and prepared for this is very important to your long-term success as a business owner and leader.Be involved in your local community if you want to have a successful career as a service provider or business. People help and support each other in the community.👉Follow Nikita on Instagram
The Hairdresser Strong Show is all about Salon Owners, Rising Stylists, and Seasoned Stylists sharing their experiences, successes, failures, and advice to inform, educate, and empower their Fellow Hairdresser. We won’t stop until we are all: Hairdresser Strong.
CONNECT WITH US
📬 Subscribe to our free newsletter
📸 Connect on Instagram
🎵 Connect on TikTok
📺 Watch on YouTube
📝 Check out our Blog
The views and opinions of our guests are theirs and important to hear. Each guest's views and opinions are their own and we aim to bring you diverse perspectives, career paths and thoughts about the craft and industry so you can become Hairdresser Strong! They do not necessarily reflect the positions of HairdresserStrong.com.
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Zijn er afleveringen die ontbreken?
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Today, we discuss the uncertainty around election years for the economy, the current economic data, and what it all means for you, your business, and your customers.
Check out this week's news updates, build Strong Business, and serve your customers better!
We are all impacted by the economy and tech advancements. Your clients are, too!
+
Being informed is an integral part of the success of any community or business.
+
You now have extra things to talk to your customers about!
Sources:
https://www.cnbc.com/2024/06/12/cpi-report-june-inflation.html
+
https://www.reuters.com/markets/us/us-job-openings-fall-more-than-expected-april-2024-06-04/
+
https://www.reuters.com/markets/us/us-producer-prices-unexpectedly-fall-may-2024-06-13/
+
https://youtu.be/WuNqxn3HdoY?si=Eg6725IskYoAoT4p
+
https://www.fidelity.com/learning-center/trading-investing/election-market-impact#:~:text=Historically%2C%20US%20markets%20have%20generally,no%20guarantee%20of%20future%20results.
+
https://privatebank.jpmorgan.com/nam/en/insights/markets-and-investing/tmt/3-election-year-myths-debunked
+
https://www.wsj.com/economy/inflation-april-cpi-report-interest-rate-55eda190?mod=article_inline
+
https://hbr.org/2009/04/how-to-market-in-a-downturn-2#:~:text=Companies%20need%20to%20understand%20the,prices%2C%20and%20postpone%20new%20investments.
+
https://www.forbes.com/advisor/investing/how-do-elections-affect-the-stock-market/
+
https://www.yahoo.com/news/human-missions-mars-doubt-astronaut-090649428.html
Coming up in the hair industry and visiting London for classes, I noticed that hairdressers were held in higher esteem there than in the USA...I want that for us!
One of our missions is to raise the esteem and perceived importance & value of hairdressers across the USA. HS NEWS is part of that effort. We believe to achieve this goal, we must raise the bar of professionalism, service, and sophistication of hairdressers. We hope you enjoy the news and look forward to your comments!
Is this useful?
Is this interesting?
Are there any other topics you pay attention to that you believe help you run your business or serve your customers?
DISCLAIMER: Robert holds a B.A. in Business Administration with a Minor in Finance. Robert curates the news, explaining his understanding. We suggest you use this information to talk with your financial advisor, business advisor, and/or CPA. Legal counsel may be required for some of your decisions as well. If you want business advice from Hairdresser Strong, you can hire us as a consultant/advisor, but we are not financial advisors, lawyers, or accountants.
THIS IS NOT FINANCIAL ADVICE. THIS IS FOR ENTERTAINMENT PURPOSES ONLY. IF YOU NEED LEGAL, TAX, OR FINANCIAL ADVICE, SEE A LAWYER, CPA, OR FINANCIAL ADVISOR, RESPECTIVELY
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Tune in to hear Stephen share some of the most valuable advice you can get in this industry!
Follow/subscribe to be the first to know when new episodes are released.
Like what you hear? Leave us a review!
KEY TAKEAWAYS:
🔅Before getting on the floor, Stephen Adams spent years learning the business and training.
🔅Once he was ready to advance onto the floor, he sped up the process by going out and promoting himself. He had so many requests that he was able to skip ahead in his apprenticeship program to get on the floor.
🔅Due to a family emergency, Stephen was asked to step in for someone he assisted. Stephen said yes, even though he had little to no experience leading a show on stage. While it was nerve-racking, he made it through, and this willingness to seize an opportunity led him to new and other opportunities!
🔅When Stephen accomplished his career goals, it was time for the last goal: salon ownership.
🔅Stephen started Beauty Certified Education to provide Continuing Education Units (CEUs). He then made the classes available online to help everyone in the state have easier access.
🔅Go to your state board meetings! The only way to make changes in curriculum or local rules. Changing a rule usually takes 2-3 years, so get ready to get involved!
🔅Do not get into education for the money. It is very hard to make good money from education unless you do it full-time and build a large social media following. Start by focusing on building your business behind the chair to give you the income to support yourself and invest in building your following and demand as an educator.
🔅If your team is walking out on you, it is your fault. make sure you foster open communication and have a pathway for people to leave you and go out on their own
👉Follow Stephen on Instagram
The Hairdresser Strong Show is all about Salon Owners, Rising Stylists, and Seasoned Stylists sharing their experiences, successes, failures, and advice to inform, educate, and empower their Fellow Hairdresser. We won’t stop until we are all: Hairdresser Strong.
CONNECT WITH US
📬 Subscribe to our free newsletter
📸 Connect on Instagram
🎵 Connect on TikTok
📺 Watch on YouTube
📝 Check out our Blog
The views and opinions of our guests are theirs and important to hear. Each guest's views and opinions are their own and we aim to bring you diverse perspectives, career paths and thoughts about the craft and industry so you can become Hairdresser Strong! They do not necessarily reflect the positions of HairdresserStrong.com.
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CPI is still ringing in hot so do not expect interest rate cuts unless inflation comes down more and/or unemployment goes up. Keep your employees excited about working for you by including organized community outreach and volunteer opportunities. Be authentic and own your mistakes to appeal to Gen-Z clients (or employees)! Consumers are continuing to restrict their spending, and the category which contains Hair services and products have gone up over 4% each!
Check out this week's news updates, build Strong Business, and serve your customers better!
We are all impacted by the economy and tech advancements. Your clients are, too!
+
Being informed is an integral part of the success of any community or business.
+
You now have extra things to talk to your customers about!
Sources:
https://fortune.com/2024/04/28/company-volunteer-programs-nonprofits-lower-employee-turnover-workforce-retention/
+
https://fortune.com/2024/05/23/gen-z-ignores-brand-messaging-marketing-advertising/
+
https://www.instagram.com/reel/C7aRfqBxbsC/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
+
https://www.bls.gov/news.release/pdf/cpi.pdf
+
https://youtu.be/uaPLZp4qgGQ?si=74Pk34LAVKe2m1kY
Coming up in the hair industry and visiting London for classes, I noticed that hairdressers were held in higher esteem there than in the USA...I want that for us!
One of our missions is to raise the esteem and perceived importance & value of hairdressers across the USA. HS NEWS is part of that effort. We believe to achieve this goal, we must raise the bar of professionalism, service, and sophistication of hairdressers. We hope you enjoy the news and look forward to your comments!
Is this useful?
Is this interesting?
Are there any other topics you pay attention to that you believe help you run your business or serve your customers?
DISCLAIMER: Robert holds a B.A. in Business Administration with a Minor in Finance. Robert curates the news, explaining his understanding. We suggest you use this information to talk with your financial advisor, business advisor, and/or CPA. Legal counsel may be required for some of your decisions as well. If you want business advice from Hairdresser Strong, you can hire us as a consultant/advisor, but we are not financial advisors, lawyers, or accountants.
THIS IS NOT FINANCIAL ADVICE. THIS IS FOR ENTERTAINMENT PURPOSES ONLY. IF YOU NEED LEGAL, TAX, OR FINANCIAL ADVICE, SEE A LAWYER, CPA, OR FINANCIAL ADVISOR, RESPECTIVELY
#hair #hairnews #hairpreneur #beautypreneur #hairdresserstrong #hairdresser #strong #entrepreneur
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Tune in to hear Robert & Sammi recap their Beauty Business Brunch and discuss what's next!
The Beauty Business Brunch fosters local industry community, focusing on business, professionalism, and well-being, uniting business owners and operators in workshops and interactive discussions to learn from industry leaders and collaboratively address challenges.
👉Here's what the day looked like!
🟡Welcome, Food, Drinks, Networking
🟡Keynote
🟡Interactive Panel Discussions (topics & questions chosen by you!)
👉️Investing in the Future: Generational Wealth + Retirement Planning + Growing/Scaling your Business
👉️Revolutionizing Customer Experiences & Pricing in a New Era of Service (The Human, The Digital, & AI)
👉️Growth Through Challenges: Confidence, Burnout, Communication, & Access
🟡Workshops
🟡Brunch, Networking, Expo
🟡Jeopardy Prize Drawing
We’ve heard from many of you that YOU WANT MORE! In the next few weeks, we will ask for your feedback and input on what types of events and how often to make sure it’s valuable to you.
To ensure you’re the first to know what’s upcoming, sign up for our free newsletter - https://www.hairdresserstrong.com/newsletter
Shadow Program - Use this link to learn more and be the first to PILOT this new platform - https://www.hairdresserstrong.com/shadow-program-join-now
CONNECT WITH US
📬 Subscribe to our free newsletter
📸 Connect on Instagram
🎵 Connect on TikTok
📺 Watch on YouTube
📝 Check out our Blog
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Tune in to hear what students want, from their teacher!
Follow/subscribe to be the first to know when new episodes are released. Like what you hear? Leave us a review!
KEY TAKEAWAYS:
🔅Biggest focus of Cosm. Students: Finances; specifically how to make a salon suite after school work financially
🔅Cosm. Students are being taught to build their IG, and Raegine is seeing success.
🔅Social media and a good financial strategy are not enough, though. They have to have the drive to make it work.
🔅60-70% of students are going straight to suite rental.
🔅Raegine has noticed more success over time with this move. However, their success still hinges on drive and the commitment to continuing their education and not relying on the education they got in beauty school.
👉Follow Raegine on Instagram
The Hairdresser Strong Show is all about Salon Owners, Rising Stylists, and Seasoned Stylists sharing their experiences, successes, failures, and advice to inform, educate, and empower their Fellow Hairdresser. We won’t stop until we are all: Hairdresser Strong.
CONNECT WITH US
📬 Subscribe to our free newsletter
📸 Connect on Instagram
🎵 Connect on TikTok
📺 Watch on YouTube
📝 Check out our Blog
The views and opinions of our guests are theirs and important to hear. Each guest's views and opinions are their own and we aim to bring you diverse perspectives, career paths and thoughts about the craft and industry so you can become Hairdresser Strong! They do not necessarily reflect the positions of HairdresserStrong.com.
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The market is shifting. Consumers getting Tired of High Prices, Savings Rates are Low, CC Balances High, Inflation is Stubborn, Rates Staying High, Employees Seek Internal Growth or want to Leave You.
Check out this week's news updates, build Strong Business, and serve your customers better!
We are all impacted by the economy and tech advancements. Your clients are, too!
+
Being informed is an integral part of the success of any community or business.
+
You now have extra things to talk to your customers about!
Sources:
https://www.cnbc.com/2024/05/06/howard-schultz-weighs-in-on-starbucks-earnings-miss.html
+
https://www.cnn.com/2024/05/05/business/retailers-cutting-prices/index.html
+
https://finance.yahoo.com/news/great-resignation-effectively-over-now-192507915.html
+
https://www.usinflationcalculator.com/inflation/current-inflation-rates/
+
https://www.jpmorgan.com/insights/outlook/economic-outlook/fed-meeting-may-2024
+
https://www.bls.gov/cpi/
+
https://www.youtube.com/watch?v=in7wGXFe5Gw
+
https://www.youtube.com/watch?v=HrK8UDchAN0
Coming up in the hair industry and visiting London for classes, I noticed that hairdressers were held in higher esteem there than in the USA...I want that for us!
One of our missions is to raise the esteem and perceived importance & value of hairdressers across the USA. HS NEWS is part of that effort. We believe to achieve this goal, we must raise the bar of professionalism, service, and sophistication of hairdressers. We hope you enjoy the news and look forward to your comments!
Is this useful?
Is this interesting?
Are there any other topics you pay attention to that you believe help you run your business or serve your customers?
DISCLAIMER: Robert holds a B.A. in Business Administration with a Minor in Finance. Robert curates the news, explaining his understanding. We suggest you use this information to talk with your financial advisor, business advisor, and/or CPA. Legal counsel may be required for some of your decisions as well. If you want business advice from Hairdresser Strong, you can hire us as a consultant/advisor, but we are not financial advisors, lawyers, or accountants.
THIS IS NOT FINANCIAL ADVICE. THIS IS FOR ENTERTAINMENT PURPOSES ONLY. IF YOU NEED LEGAL, TAX, OR FINANCIAL ADVICE, SEE A LAWYER, CPA, OR FINANCIAL ADVISOR, RESPECTIVELY
#hair #hairnews #hairpreneur #beautypreneur #hairdresserstrong #hairdresser #strong #entrepreneur
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Tune in to hear how Maria navigates and discovers balance with family, salon ownership, and seeks advice and education to realize her dreams with less stress than most.
Follow/subscribe to be the first to know when new episodes are released. Like what you hear? Leave us a review!
KEY TAKEAWAYS:
🔅Maria was an assistant at 2 salons, then a licensed stylist at another salon, ran a home salon, and then went to a suite for about 10 years before opening her own salon.
🔅Seeing fellow hairdressers at a salon that she assisted at own their homes, have nice cars, and have more control of their lifestyle, Maria knew this was the career for her!
🔅Once Maria started growing a family, she decided to launch a salon in her home, which meant no rent, and that was the year she says she was " RICH"!
🔅The home salon made it hard to have boundaries, which led to her going to a salon suite, which made things great!
🔅Looking for a commercial broker, she discovered that male brokers gave her a lot of crap and even hung up on her! Finally, she found a spot to rent that was part of a spa and started her booth-renting salon!
🔅If you think you will make a lot of money, do not open a booth rental salon unless you have a large space.
🔅Do not go to a booth rental until you have a full clientele because of the rent that comes out weekly or monthly.
🔅Being innovative with business models means you could be discovering something new that the entire industry adopts.
🔅Maria sold her house to ensure she was well capitalized for her business to give her, her family, and her team stability and security.
🔅You should have 6-12 months of bills when you start to give yourself peace of mind to build your business without pressure.
🔅Peace of mind is important for you to focus on building your business. Stress will reduce your productivity.
👉 Follow Maria on Instagram - https://www.instagram.com/mariaalexstyles/
The Hairdresser Strong Show is all about Salon Owners, Rising Stylists, and Seasoned Stylists sharing their experiences, successes, failures, and advice to inform, educate, and empower their Fellow Hairdresser. We won’t stop until we are all: Hairdresser Strong.
CONNECT WITH US
📬 Subscribe to our free newsletter
📸 Connect on Instagram
🎵 Connect on TikTok
📺 Watch on YouTube
📝 Check out our Blog
The views and opinions of our guests are theirs and important to hear. Each guest's views and opinions are their own and we aim to bring you diverse perspectives, career paths and thoughts about the craft and industry so you can become Hairdresser Strong! They do not necessarily reflect the positions of HairdresserStrong.com.
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Tune in to hear how Raegine went from being a student to becoming a stylist and educator for two companies.
Follow/subscribe to be the first to know when new episodes are released. Like what you hear? Leave us a review!
KEY TAKEAWAYS:
🔅If you want to learn and be trained in a way that speeds up your progress toward the big goals, starting at a company with a robust training program is more valuable than starting on your own or at a place that throws you on the floor or charges rent.
🔅Current Generation of Rising Stylists expects school will give them everything they need so they can get started with their career without the need for further education and experience. Lots of ambition; we love ambition!
🔅Regine is grateful for the apprenticeship she took after hair school. The additional learning and experience that she got through training after school elevated her in a way she would have never accomplished without many years of training and paying for her own education.
🔅Education is so very fulfilling when you are the one responsible for someone learning something new or you see a "light bulb" go off.
The Hairdresser Strong Show is all about Salon Owners, Rising Stylists, and Seasoned Stylists sharing their experiences, successes, failures, and advice to inform, educate, and empower their Fellow Hairdresser. We won’t stop until we are all: Hairdresser Strong.
CONNECT WITH US
📬 Subscribe to our free newsletter
📸 Connect on Instagram
🎵 Connect on TikTok
📺 Watch on YouTube
📝 Check out our Blog
The views and opinions of our guests are theirs and important to hear. Each guest's views and opinions are their own and we aim to bring you diverse perspectives, career paths and thoughts about the craft and industry so you can become Hairdresser Strong! They do not necessarily reflect the positions of HairdresserStrong.com.
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Tune in to hear Kathleen share how to build a customer-centric brand and navigate the highs and lows of business.
Follow/subscribe to be the first to know when new episodes are released. Like what you hear? Leave us a review!
🚨Kathleen will also be a Panelist at our upcoming Beauty Business Brunch on May 19th in Washington, DC. Use this link to learn more, and join us! - https://www.eventcreate.com/e/bbb24
KEY TAKEAWAYS:
🔅 Jumping around between salons is normal at the beginning of your career.
🔅 Seek community and mentors when looking for somewhere to work early in your career.
🔅 Before venturing into the salon business, it's essential to meticulously plan every aspect, from the location and brand to the mission and financing, considering the impact on all stakeholders.
🔅 Kathleen started getting to know customers in what is now called the "pre-consult" before we had the technology to make it easy to accomplish! Trailblazer!
🔅 Color services have become very expensive, so making clients feel special and appreciated is imperative. The experience keeps them returning and paying the prices you want to charge!
🔅 Prices increased quickly, and customers demanded more than good hair. They are used to having good hair at a lower price, but with new looks, they do not understand the additional cost and time, so they need to be educated. Their experience will make up the difference between the cost they think it should be and what they pay.
🔅 Stylists want to work less and charge more. Some are making the same working less, some are pricing themselves out of their market, and others hit a ceiling, so they add hours...the jury is out
🔅 Be prepared for downturns, walkouts, and attrition. People will leave you; that is part of the business.
🔅 Aspiring SALON OWNERS: Plan out your first few months of rent because the excitement and fun will be disrupted by your bills being due 30 days later.
🔅Cancellation policies are best as a warning and for clients who take advantage (which is probably less than 5% of people).
👉Follow Kathleen on Instagram
👉Follow Inspire Salon on Instagram
🚨Kathleen will also be a Panelist at our upcoming Beauty Business Brunch on May 19th in Washington, DC. Use this link to learn more, and join us! - https://www.eventcreate.com/e/bbb24
The Hairdresser Strong Show is all about Salon Owners, Rising Stylists, and Seasoned Stylists sharing their experiences, successes, failures, and advice to inform, educate, and empower their Fellow Hairdresser. We won’t stop until we are all: Hairdresser Strong.
CONNECT WITH US
📬 Subscribe to our free newsletter
📸 Connect on Instagram
🎵 Connect on TikTok
📺 Watch on YouTube
📝 Check out our Blog
The views and opinions of our guests are theirs and important to hear. Each...
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Tune in to hear Marcos Serrano, Financial Planner, tell you how to prepare for retirement and secure your family’s financial future!
Follow/subscribe to be the first to know when new episodes are released. Like what you hear? Leave us a review!
KEY TAKEAWAYS:
🟡Marcos fell in love with helping his community (immigrant community) and other middle-income families
🟡1 of 2 things are guaranteed to happen:
🟡1)You will hit Retirement Age
🟡2) You will pass away before you hit Retirement Age
...Thus, retirement planning and protecting your family's financial future in the event of a loss are two things to cover so make sure to set up a retirement plan AND get Life Insurance
🟡80% of surviving spouses (a married person whose spouse passes away) lose their home in the first 12 months!
🟡Over 158 Million Families do not have life insurance; that's a lot of people who are likely to lose their homes if they own it within a year of an unfortunate death!
🟡Questions to think about when planning for retirement:
🟡What is your retirement age?
🟡What is your risk tolerance; when it comes to investing, there is always risk.
🟡Do you want to travel in your retirement years? What does that look like?
🟡What do you want to achieve in retirement?
🟡Is it important to you that your house is paid off in retirement?
Marcos will also be a Panelist at our upcoming Beauty Business Brunch on May 19th in Washington, DC. Use this link to learn more, and join us! - https://www.eventcreate.com/e/bbb24
👉Follow Marcos on Instagram
👉Follow Primierica on Instagram
The Hairdresser Strong Show is all about Salon Owners, Rising Stylists, and Seasoned Stylists sharing their experiences, successes, failures, and advice to inform, educate, and empower their Fellow Hairdresser. We won’t stop until we are all: Hairdresser Strong.
CONNECT WITH US
📬 Subscribe to our free newsletter
📸 Connect on Instagram
🎵 Connect on TikTok
📺 Watch on YouTube
📝 Check out our Blog
**This is not financial, tax, or legal advice. Seek out a registered/licensed professional. This information is from Marcos Serrano, a Financial Planner, on retirement planning and protecting your family's financial future in the event of a loss.
The views and opinions of our guests are theirs and important to hear. Each guest's views and opinions are their own and we aim to bring you diverse perspectives, career paths and thoughts about the craft and industry so you can become Hairdresser Strong! They do not necessarily reflect the positions of HairdresserStrong.com.
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Tune in to hear Claire Monroe tell you why you better not sleep on email marketing...engagement is 5x higher than IG
Follow/subscribe to be the first to know when new episodes are released. Like what you hear? Leave us a review!
Key Takeaways
--- IG engagement ~1%-4%
-- Average Hairdresser Email Open Rate ~20%
-- Email enables you to identify who saw your important messages about anything from price increases, promotions, or your travel plans! Then, you can reach out to those separately if you want/need to to make sure they get the message.
-- Every business should consider having multiple forms of communication and marketing, and one of them should definitely be email...+ The engagement rate for email over IG is 5x higher!
-- Claire recommends against providing a coupon or discount to incentivize clients to sign up for your email list. Instead, give them advice or educational content that provides value, not just a discount or a sales pitch.
-- Do not sell every time you send an email; sometimes, you must give value and create excitement about yourself and your brand.
-- Claire recommends and helps you understand how to use Flow Desk and develop your email marketing system.
-- Email marketing doesn’t have to be more than 1x month as long as you are consistent.
-- Integrated email marketing systems (the ones that come with your booking software) tend to have design issues and are not as powerful as separate systems like Flowdesk
-- Ideas for emails:
-- Make a tutorial video on social media and then send it via email
-- Short email about a new puppy or a team member or yourself had a baby
-- You or a team member had a life event
-- Monthly newsletter
-- New team member
-- A new restaurant or cafe near the salon opened
-- Consistency is the name of the game
-- Lived in looks = not seeing clients as much which might = they forget to book their appointment; stay top of your clients’ minds with regular communication...email is one of the best forms!
👉Follow Claiew on IG and check out his personal recommendations here.
The Hairdresser Strong Show is all about Salon Owners, Rising Stylists, and Seasoned Stylists sharing their experiences, successes, failures, and advice to inform, educate, and empower their Fellow Hairdresser. We won’t stop until we are all: Hairdresser Strong.
CONNECT WITH US
📬 Subscribe to our free newsletter
📸 Connect on Instagram
🎵 Connect on TikTok
📺 Watch on YouTube
📝 Check out our Blog
The views and opinions of our guests are theirs and important to hear. Each guest's views and opinions are their own and we aim to bring you diverse perspectives, career paths and thoughts about the craft and industry so you can become Hairdresser Strong! They do not necessarily reflect the positions of...
-
Tune in to hear Stephanie share how to build a sustainable salon business!
Follow/subscribe to be the first to know when new episodes are released. Like what you hear? Leave us a review!
KEY TAKEAWAYS:
-- Stephanie started at the front desk and then started hair school part-time while staying at the desk part-time. Then she transitioned to being an apprentice/assistant until she got on the floor full-time.
-- Stephanie's two salons were different experiences. One Salon was already existing, and she became part of the salon and then took over it. The second location was built.
-- If your salon culture isn't where it needs to be, nothing else will matter; you have to get this together and everyone on the same page if you want to be successful.
-- You have to take time to work on your business and not just in your business.
-- Having systems to help organize your business and organize your teams' pathways to success will help you retain team members and excite new hires.
-- Salon Owners tend to be firefighters, always just dealing with what arises when it arises. With systems and planning, you can take control of your business.
-- In order to do hair because you want to vs. having to do hair to pay your bills and not just owning your job, you must systematize your business, get your culture on track, and be able to work on your business as a leader and coach. Get a coach to help you take your vision and turn it into a plan.
-- Plan your business out, do the research, and seek mentors and salon owner groups before starting your business. If you already started your business, get a coach to help you navigate setting your business up!
Stephanie will also be a Panelist at our upcoming Beauty Business Brunch on May 19th in Washington, DC. Use this link to learn more, and join us! - https://www.eventcreate.com/e/bbb24
👉Follow Eclips Salon on Instagram
The Hairdresser Strong Show is all about Salon Owners, Rising Stylists, and Seasoned Stylists sharing their experiences, successes, failures, and advice to inform, educate, and empower their Fellow Hairdresser. We won’t stop until we are all: Hairdresser Strong.
CONNECT WITH US
📬 Subscribe to our free newsletter
📸 Connect on Instagram
🎵 Connect on TikTok
📺 Watch on YouTube
📝 Check out our Blog
The views and opinions of our guests are theirs and important to hear. Each guest's views and opinions are their own and we aim to bring you diverse perspectives, career paths and thoughts about the craft and industry so you can become Hairdresser Strong! They do not necessarily reflect the positions of HairdresserStrong.com.
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Tune in to hear Cindy’s key points to growing an incredibly successful business through embracing innovation and community.
Follow/subscribe to be the first to know when new episodes are released. Like what you hear? Leave us a review!
KEY TAKEAWAYS:
-- Cindy worked while she was in school for aesthetics.
-- Started her business at 22 years old with the help of an SBA loan. Entrepreneurs, check out the SBA!
-- Find a location, write a business plan, team up with a bank that participates in the SBA's 7(a) loan program(community banks might offer a more relationship-based service), and get a loan from them.
-- Passion, positive attitude, relationships, and "jumping through hoops" enhance one's success in accomplishing one's goals.
-- It becomes clear very quickly that running a business requires you to run your business just as much or more than you need to take clients.
-- Finding common goals of love and respect amongst team members will help you go far
-- Surround yourself with people who have more experience and success, and with others whom you can learn from and get advice. This can be found through community organizations such as the local Chamber of Commerce, the Professional Beauty Association, and other professional meet-ups, associations, and groups.
-- Coaching is the highest level of adult learning; get coached and coach others.
-- Ask for help and take advice from those with more experience than you.
-- Bring in Innovation and go to Industry Events to take you out of the salon to help you build your brand.
-- Relationships, Community, Asking for Help, Asking for Advice, Consistency, Love, and Respect are the keys to accomplishing your goals.
Cindy will also be a Panelist at our upcoming Beauty Business Brunch on May 19th in Washington, DC. Use this link to learn more, and join us! - https://www.eventcreate.com/e/bbb24
👉Follow Cindy on Instagram
👉Follow Progressions Salon Spa Store on Instagram
The Hairdresser Strong Show is all about Salon Owners, Rising Stylists, and Seasoned Stylists sharing their experiences, successes, failures, and advice to inform, educate, and empower their Fellow Hairdresser. We won’t stop until we are all: Hairdresser Strong.
CONNECT WITH US
📬 Subscribe to our free newsletter
📸 Connect on Instagram
🎵 Connect on TikTok
📺 Watch on YouTube
📝 Check out our Blog
The views and opinions of our guests are theirs and important to hear. Each guest's views and opinions are their own and we aim to bring you diverse perspectives, career paths and thoughts about the craft and industry so you can become Hairdresser Strong! They do not necessarily reflect the positions of HairdresserStrong.com.
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Tune in to hear Victor Scotti Jr. explore the critical need for holistic education and transparent communication in the beauty industry to bridge gaps, foster integrity, and ensure sustainable growth for hairdressers.
Follow/subscribe to be the first to know when new episodes are released. Like what you hear? Leave us a review!
KEY TAKEAWAYS:
-- Our S.P.A.C.E is a holistic wellness and healing space that stands for Safety (he moves at the speed of safety), Play (what fuels his creativity), Agency (pushes him to say what he means and mean what he says & holds others accountable), Community (you can’t do anything alone; finding like-minded peers in, Exploration (keeps you growing)
-- Victor believes that every individual on a spiritual, emotional, mental, and physical level needs those things (his own personal values that guide who he lives and leads)
-- Victor has a non-traditional perspective of the industry (he thinks a lot about people and experiences in a given space). He is 33 and had a career in Corporate America (worked with students and been in HR) prior to joining the Beauty Industry.
-- Victor sees a gap between exiting school directly and being the stylist you want to be.
-- There are a number of different things cosmetology schools can do to increase the awareness of the students and help prepare them for longevity in the Beauty Career
-- Bringing in people like Industry Aligned to discuss body mechanics and how it can impact your career or exposing students to L'Oréal’s Head-Up mental health training program
-- Having an undergrad degree, he recognizes that many life skills aren’t taught in college, so it’s not just the Beauty Industry
-- As Victor prepares for graduation by shadowing and interviewing at different salons, coming from an HR background, he feels there are places where we can add more structure, rigor, and process, especially so people have the information they need to make informed decisions to set themselves on a path to success
-- How do we know what you say is what you’ll do if it’s not written down? How can I assess integrity and growth plans if it’s communicated casually as opposed to a place to access/as a resource?
-- Think about providing various touchpoints of opportunity to learn more about people on a behavioral level
-- Understand what the Rising Stylist does well and how they want to grow from a technical level
-- Goal alignment: Where do you want to be, and how can we both push each other to grow and learn together?
-- There needs to be more intentional conversations (less open-ended) but also honesty about the vision for the salon/space, how you are looking for folks to grow, and what might be coming that is on the road map. This will help Rising Stylists make informed decisions and Owners be more comfortable about talent coming into their space.
-- This is not an individual profession; being a business owner is not an individual task (you’re leading & managing people and shepherding a vision. You can’t effectively shepherd without being able to share a clear vision, get feedback, and share expectations.
-- At school, people have varying experiences because they don’t know what they should experience.
-- Do the educators stay with you for the whole haircut or walk away and come back? How do we work together?
-- Victor predicts that we will return to caring more about the fundamentals (WE all need to define what that means), but it will be led by the guests’ needs/wants.
-- Guests will notice you gave them the exact cut they wanted, but if they say it doesn’t look the best on them and a stylist doesn’t have the fundamentals, they won’t be able to satisfy the client....
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Tune in to hear the incredibly fun and brilliant Ruby Devine tell you how she blazes trails in adding value to your career & social media.
Follow/subscribe to be the first to know when new episodes are released. Like what you hear? Leave us a review!
KEY TAKEAWAYS:
-- Ruby started her journey with humble beginnings and expectations. Finding the hair industry was fate, as she had no intention of building a career in hair and had no idea about the world of stage, shows, and production.
-- Being able to learn means being in a safe space to make mistakes while having the support and confidence knowing someone can step and and save you.
-- As an early adopter to building her brand and clientele, Ruby used MySpace and found Mavens amongst sororities and groups to help grow her book.
-- Ruby became a Bumble and Bumble educator and moved to DC-Maryland-Virginia area.
-- Continuing her lean into technology, she built a big Periscope following and led to her becoming an independent educator.
-- Then, she was pushed out of her salon out of fear she would take the stylists. Then, the stylists ended up leaving anyway.
-- Using social media, Ruby shared so much information and created so much content that she was able to build her reputation, which transcended the virtual world into her reality. This meant salon ownership, people wanting to work with her, and international education.
-- Use AI for scripts and captions on social media!
👉Follow Ruby on Instagram
Ruby will also be a Panelist at our upcoming Beauty Business Brunch on May 19th in Washington, DC. CLICK HERE to learn more, and join us!
The Hairdresser Strong Show is all about Salon Owners, Rising Stylists, and Seasoned Stylists sharing their experiences, successes, failures, and advice to inform, educate, and empower their Fellow Hairdresser. We won’t stop until we are all: Hairdresser Strong.
CONNECT WITH US
📬 Subscribe to our free newsletter
📸 Connect on Instagram
🎵 Connect on TikTok
📺 Watch on YouTube
📝 Check out our Blog
The views and opinions of our guests are theirs and important to hear. Each guest's views and opinions are their own and we aim to bring you diverse perspectives, career paths and thoughts about the craft and industry so you can become Hairdresser Strong! They do not necessarily reflect the positions of HairdresserStrong.com.
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Tune in to hear Vonetta share how to navigate the early days of your career and handle moving to a new area and starting all over.
Follow/subscribe to be the first to know when new episodes are released. Like what you hear? Leave us a review!
KEY TAKEAWAYS:
-- Embrace mentorship for invaluable guidance and support on your hair styling journey, especially when facing challenges from a lack of support from your circle.
-- Overcoming financial challenges starts with mastering the basics. Focus on your foundational skills for long-term success.
--Apprenticeships offer a great opportunity to learn and sharpen skills through hands-on experience and guidance. They also offer the ability to build a strong clientele.
--- Taking the time further to develop your craft and customer service skills after school can set a solid foundation for success, rather than rushing into working in a salon, suite, or booth rental.
-- Opt for positive environments instead of the break room; use slower times as opportunities to work on improving your skill and, turning potential downtime into productive growth.
--- While building a clientele, diversifying your work experience early in your career can accelerate your learning and open doors to exciting opportunities and financial rewards.
👉Follow Vonetta on Instagram
Vonetta will also be a Panelist at our upcoming Beauty Business Brunch on May 19th in Washington, DC. CLICK HERE to learn more, and join us!
The Hairdresser Strong Show is all about Salon Owners, Rising Stylists, and Seasoned Stylists sharing their experiences, successes, failures, and advice to inform, educate, and empower their Fellow Hairdresser. We won’t stop until we are all: Hairdresser Strong.
CONNECT WITH US
📬 Subscribe to our free newsletter
📸 Connect on Instagram
🎵 Connect on TikTok
📺 Watch on YouTube
📝 Check out our Blog
The views and opinions of our guests are theirs and important to hear. Each guest's views and opinions are their own and we aim to bring you diverse perspectives, career paths and thoughts about the craft and industry so you can become Hairdresser Strong! They do not necessarily reflect the positions of HairdresserStrong.com.
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Tune in to hear Travis’s stalk about overcoming failure via a discussion on tenacity, resilience, and balance…what do these terms mean to you?
Follow/subscribe to be the first to know when new episodes are released. Like what you hear? Leave us a review!
KEY TAKEAWAYS:
[Tenacity -] How much do we really desire something to happen, and how much are we willing to forfeit in order to come to fruition?You learn the most about yourself when you hit your bottom based on how you react.Resilience refers to the ability to adapt and bounce back in adversity. It involves the capacity to withstand and recover from difficult situations, setbacks, or traumatic experiences. Resilience is often associated with emotional strength, flexibility, and maintaining a positive outlook despite adversity. Resilient individuals can cope with stress effectively, stay focused on their goals, and emerge from difficult situations with newfound strength and insight.Tenacity is being persistent and determined to pursue a goal or objective. It involves an unwavering commitment to a course of action, often in the face of obstacles, challenges, or delays. Tenacity is characterized by perseverance, grit, and a refusal to give up in adversity. Tenacious individuals are willing to work tirelessly and overcome obstacles to achieve their desired outcomes.Are you or the people you follow living and following through with their affirmations? Just making the affirmation does not mean it will happen.Titles need to be earned. This takes proving yourself and showing others; you must accept where you are and work towards your goals because they do not just happen.Failure is a self-proclaimed thing, not an absolute thing.Do not fake it until you make it...Make it; don't fake it. Accept where you are and that it is okay not to know everything. Focus on learning, growing, transparency, and acceptance of where you are in your journey and experience. It's okay to be imperfect and even fail. This makes you more interesting, and more people want to work with you!If you work with a coach, consultant, or third party, ensure you are organized for your vision because other people will have their own ideas for you that can conflict with you or other parties. This will decrease the money you spend and the stress of trying to figure out what you want.“You can't rush excellence, you just can't rush it, and expertise is built upon tremendous amounts of information, thousands of hours... so we will always use the people we look at on Instagram and our influencers as inspiration, but just know that there are thousands of hours behind all of their edited reels and all of their stories; there are thousands of hours we don't see that make them who they are. Don't skip those moments because that’s what gives you your story, and that's what makes you special."👉Follow Travis on Instagram, check out his website, listen to his previous episode and get his personal recommendations on his episode page
The Hairdresser Strong Show is all about Salon Owners, Rising Stylists, and Seasoned Stylists sharing their experiences, successes, failures, and advice to inform, educate, and empower their Fellow Hairdresser. We won’t stop until we are all: Hairdresser Strong.
CONNECT WITH US
📬 Subscribe to our free newsletter
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Tune in to hear April McDaniel of Kopsa Otte CPAs + Advisors unveil crucial tax season secrets, from decoding the intricacies of deductions for beauty industry professionals to demystifying the ever-changing meal rules. Don't miss this episode if you want to ensure you're not overlooking vital information that could save you money and headaches during tax season!
*This is not financial, legal, or tax advise
Follow/subscribe to be the first to know when new episodes are released. Like what you hear? Leave us a review!
KEY TAKEAWAYS:
April started off as a private sector auditor before working with Kopsa Otte helping the beauty industry with their taxes!If you are a suite owner, you are a business owner and must look at taxes differently than an employee.Service Sales vs Retail Sales are going to be your source of income.Keep your receipts, write down, in detail, why it is a business-related expense, and take a picture of the receipt and save it in a Google Drive file! The IRS says that your credit card statement is not sufficient; they want to see itemized receipts.Meal rules change every year, so make sure to talk to your accountant to understand the new rules for deducting meals.Personal car use is only a business expense when you use it explicitly for business purposes...driving to and from work does not apply. Get QuickBooks and learn it; it will make your life amazing.Solopreneurs and salon owners have a better argument for the home office deduction, but you must document it by keeping a calendar that shows the time you spent in the office. S-Corps, not so much.Car Deductions: it has to be primarily used for business purposes and your commute to and from work does not count as a business purpose, technically.Meals at super expensive restaurants could be seen as research on your part into hospitality and customer service, but you must document the service on your receipt when you store it. Otherwise, it could look sketchy....basically, meals are not easily deductible and you do not get 10%Tips are income, and you have to claim all of that income. Venmo is a paper trail, and they will report you to the IRS eventually, so stay apprised of all updates and start claiming your tips now!TIPS: the Govt can assume you make 10-15% in tips of your total revenue. So, if you are not claiming your tips at all, then you could be due to pay back taxes and penalties. VENMO and ZELLE have systems to identify your transactions, so do not think that using those platforms and not claiming tips is safe.👉Follow Kopsa Ottee CPAs + Advisors on Instagram, check out their website, and get April's personal recommendations on her episode page
The Hairdresser Strong Show is all about Salon Owners, Rising Stylists, and Seasoned Stylists sharing their experiences, successes, failures, and advice to inform, educate, and empower their Fellow Hairdresser. We won’t stop until we are all: Hairdresser Strong.
CONNECT WITH US
📬 Subscribe to our free newsletter
📸 Connect on Instagram
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