Afleveringen
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Chris Beresford-Hill is the Worldwide Chief Creative Officer at BBDO. Previously he spent 2 years as North America President and CCO of Ogilvy, where he helped bring the agency and its clients a new level of relevance. He brought Workday to the Super Bowl, led the team that brought in the Verizon account, and one of the biggest Super Bowl campaigns ever, “Can't B Broken,” featuring Beyonce, and created the most celebrated Super Bowl campaign of 2024, the social & influencer lead "Michael CeraVe," for CeraVe. Chris and his teams have won every award for creativity and effectiveness many times over. He has been included in ADWEEK Best Creatives, the ADWEEK 100, and Business Insider’s Most Creative People in Advertising.
Notes:
Cold Emails: Be specific in your praise and specific in your ask. The lame "Can I pick your brain" type emails get deleted and ignored because they aren't specific. You never need permission to take responsibility. Chris learned this from Ed Catmull’s book Creativity Inc.… And he’s embodied this his entire career. The people who build huge careers take ownership of their own and regularly solve problems and improve their clients' and colleagues' lives. Chris has done this since his early days as an intern. At any level taking on responsibility yourself, unasked, makes you stand out. Competence combined with insane follow-through. For some clients, it takes 50 ideas to get to the one that will work. Creating a culture where the team can share all of their bad ideas safely to get to the one great one. The creative process: Brain dump everything. Purge your brain of everything it has. When you think you're done, you're not. There's more. You have to get it all out. "A lot of creative people aren't fully aware of the process or the structure, they just feel it (Rick Rubin). "When you can see it lift off the page, you feel a sense of mastery over it." Chris's first Super Bowl commercial -- Emerald Nuts. He won it because he was both funny and added the fact that the product provided energy. Most people only covered one part, Chris did both. Push your edges - Chris is like Lionel Messi. He's always walking around in the office, asking questions, looking for ideas, being curious. Then he sees an opportunity and goes for it 100%. Chris has a standing reservation every week at the same restaurant where he meets with a mentor, mentee, or peer to deepen the important relationships in his life. That would be a good idea for us all to do. Chris was pen-pals with Dave Matthews for 8 years. Chris saw that they recorded at Bearsville studios and wrote a letter to Dave there. He also said, "Show up with gifts." He gave Dave a Beatles Bootlegged album. A leader takes what comes and then turns it into an opportunity. The formula is Competence + Insane Follow-Through. How to build relationships: Meet with people in person. Get drunk with them. Do hard work with them. Go through something bad with them. Laugh with them. I got hired from my internship by cold calling Mark Cuban to get him to approve of using his name in an ad. The best ideas are often bad in their first moments, or massively wrong, and then someone flips it or unlocks it. You have to stay on things and play around. I made my first ad by going through a garbage can to learn how to write a script and sending a bunch of Budweiser scripts to my boss. The art of finding an idea on the edge of possible, and the value of going over your skis when on the cusp of greatness - having a stomach for it. I’ve told a lie to keep things moving on every great campaign I was part of. I learned the best lesson in leadership when we lost our biggest account (Accenture). I put Danny Meyer's mentality into practice, and we took that moment to put the business and clients second and play for each other. Culture carried us. Culture is built by the stories we tell and the behaviors we highlight. -
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Stu McLaren helps leaders and all types of business owners transform their knowledge, expertise, and influence into recurring revenue by launching, growing, and scaling membership businesses. He’s the author of PREDICTABLE PROFITS - Transform Your Business from One-Off Sales to Recurring Revenue with Memberships and Subscriptions.
Notes:
People come for the content, they stay for the community. People want to feel a sense of belonging. This has been hard-wired in us from many years ago. We want to be part of a group. In the old days, this was the only way to survive. We have not outgrown that need and the feeling of being a part of something bigger than ourselves. Life advice: Listen to your gut instinct and embrace the unknown. You are not ever going to know how it’s going to pan out. You have to keep taking that next step. And I loved the story of the lengthy process of adopting his son Sam. The raw emotion in Stu’s eyes as he told that story was awesome. Watch this on YouTube and you can see. Take the next step. Keep going. You’re not going to know how it will go. Embrace that. And keep going. Cody Burch Story – In October, Cody’s dad was diagnosed with leukemia. Cody had been sitting with the idea of a membership. He saw the fear in his dad’s eyes that he was nervous about the financial part of it. “I wanted to take that financial fear away from him. Within a few weeks of launching my membership, I had a few hundred members, and I was making thousands of dollars per month." “The more we make, the more we can give. The more we make, the more we can help.” Stu says that all the time Create “super surprises” for your friends. Create an amazing experience for them. Online communities must be one of the three: Can I solve an ongoing problem? Weight loss, dog training Can you teach a skill? Can you make someone’s life easier? Provide teachers with lesson plans You don’t need a big platform to get started. Have founding members. Float the idea that you’re thinking of it. Momentum starts with movement. Get going. Pay close attention to onboarding. The first few days are EVERYTHING. His daughter’s new school was “the best school ever” because she met one friend on the first day. Help them build one meaningful relationship within the first few days. Connect them. Proactively do this. Sales is the most noble profession in the world. Everything must be sold. Stu learned from John Childers, but couldn’t do it like him. So he just told stories about transformation. People don’t care about the “stuff.” They care about the outcome. They care about the transformation. The objection matrix - Match every objection with a story of someone who had the same objection and overcame it. Use stories. The importance of building a membership around transformation, not just content. While many focus on delivering endless content. By focusing on helping people achieve meaningful outcomes, rather than overwhelming them with information, leaders can build stronger communities, improve retention, and deliver real value that keeps members coming back. -
Zijn er afleveringen die ontbreken?
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The Learning Leader Show With Ryan Hawk
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Be optimistic in the face of uncertainty. We discover who we are by doing it. We learn who we are in practice, not in theory. The only way to fully know if you can do it, is to do the thing. Take action. Fail sometimes. Then keep going. The explore-exploit dilemma. Do we keep on the same path and stick to what we know works or do we go out into the unknown? Do we invest in R&D with no guarantee that it will pay off? This reminds me of Scott Galloway on episode #578, In order to do anything of significance in your life, you must take an uncomfortable risk.” The Hard is what makes it good. From Jimmy Dugan (Tom Hanks) in A League of Their Own. The HARD stuff adds texture to time. The effort needed is a source of meaning. Similar to the Ikea paradox. There is more meaning in the piece of furniture if you assemble it. We shouldn’t run away from the hard things (like Dottie Hinson was doing in A League of Their Own)> We should run towards them. The effort is where find a source of meaning. Opened with gratitude for him helping me with my first book, Welcome to Management. The beginnings of chapters/stories. What’s most important and what’s interesting? Use the best story you have. The beginning is super important. Time with Friction - “I don’t want it to be easier.” Challenge and complexity make it more meaningful. It’s less meaningful if it’s not challenging. Effort is a source of meaning. The Ikea Effect. A piece of furniture is worth more to you if you put it together. Why do you keep pushing your limits? What am I getting out of this? Is there some intrinsic pleasure? We are wired to explore, push our limits We are also wired to be lazy, to rest in between hunts. Dichotomy there. Some are nomadic and some settle. It’s useful to have both. Alex and his wife take their daughters with them on adventures. They earn a feeling like, “I can do anything.” Adding voluntary hardship to a child’s life can be helpful. If it’s a foregone conclusion, it’s not interesting. This is why people love live sports. We don’t know how it’s going to end. Uncertainty makes it interesting. The same is true for life. Uncertainty - We’re willing to pay a lot to not know the ending. The arc is important. “Bold beginning of uncertain outcomes.” Alex was shy and didn’t introduce himself to girls. “I would have had a better time if I wasn’t scared to ask someone out.” My first job getting rejected 60 times a day. Useful. His job as a newspaper intern having to go to people’s houses after their family member died in a car accident and talk with them. Made everything else seem easier. Quote to open the book: “To say that we should not change wines is heresy; the tongue becomes saturated, and after the third glass even the best bottle yields but an obtuse sensation.” – Jean Anthelme Brillat-Savarin Waffles – They are great. But if you have them every day, you lose the magic. A metaphor for life. Life/Career Advice: Be optimistic in the face of uncertainty. Have both the exploring and exploiting mindset. Explore widely. We discover who we are by doing it. Have to do the thing. -
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Rachel Botsman has become an expert on trust in the modern world. She’s written three books: What’s Mine is Yours, Who Can You Trust, and How to Trust and Be Trusted. Her TED talks have amassed over 5 million views. And she teaches at Oxford University’s Business School where she created pioneering courses on trust in the digital age has become an expert on trust in the modern world. She’s written three books: What’s Mine is Yours, Who Can You Trust, and How to Trust and Be Trusted. Her TED talks have amassed over 5 million views.
Notes:
Trust is being comfortable with uncertainty. Capability and Character - Assholes are capable people with low character. Demonstrate the ability to take risks. Confidence in the unknown. Healthy challenge and push mentality. Trust willing – Lead with Trust. Make the trust wager. What’s the best way to earn someone’s trust? LEAD with trust. Trust them first. This also creates a highly attractive company or team. Don’t you want to attract highly trusting, capable people? The best way to do that is to lead with trust. Be more trust willing. Lead with Trust. Jim Collins story. Make the trust wager. You don't have to earn it, you got it. Willingness to be a beginner. Be curious. Look stupid at first. Those are good qualities in a leader. For keynote speaking: Share your expertise, but don't seek approval Share your stories, but don't look for validation Share your passion, but don't perform for the applause Don't sell from the stage. Don't show your book. Don't give your resume. Honor the present. If you’re running a meeting, start it on time. Honor the people who showed up on time. Leaders who are overscheduled… It’s usually their fault and it comes from ego. If you’ve hired a capable team, then you don’t have to be in every meeting. Also, if you’re always late, you aren’t reliable. And that becomes part of your reputation. That’s not something we want to be known for. How can people trust you if you're always late? They won't. You aren't reliable if you're always late. Reliability is a big part of your reputation. It can become the thing you're known for. That's bad. The power of consistency: Intensity makes a good story. Consistency makes progress. Consistency builds trust. Leaders who are overscheduled have a problem they've created for themselves. It's usually from ego. Interviewing leaders for jobs. High character is a must. We can teach capabilities later. Paul Simon's audiobook with Pushkin is awesome. Rachel's five principles for trust: Competence: Having the skills, knowledge, time, and resources to do what you say you'll do Reliability: Being dependable and consistent in your actions Integrity: Being honest about your intentions and motives, and ensuring your words and actions align Empathy: Caring about others' interests and how your actions affect them Consistent action: Earning trust through how you show up, set expectations, and deliver acts of caring Life/Career Advice: Don’t get boxed in too early and grow a career based on being able to tell people at parties that you work at a prestigious company. Look for great teams and great bosses. The industry doesn’t matter as much as the people. Culture is everything. People are everything. And then when you’re younger it’s helpful to be a generalist. Know a little about a lot of things. But as you get older, it’s useful to become a specialist at something. Become an expert. Go deep on a topic. This is similar to what Mike Maples Jr said on episode #619. -
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The Learning Leader Show With Ryan Hawk
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Episode #620 with Steve Magness, author of Win The Inside Game
Notes:
Clearly define your purpose and what you want to do. For Steve, it’s: "Explore interesting ideas that will help people." "Those things will help me too. I'm curious about them." Defining that one sentence frees you up to say no to those things outside of your purpose and to focus on actions within that align with your purpose. Steve's Framework for Sustainable Excellence: Be - Clarity on who you are Do - Clairty in your pursuits Belong - Clarity on where and how you fit in Steve stood up as a whistleblower after earning his dream job at Nike, showing courage and sticking to his values and ethics. Why don't we speak up? We have a built in preservation system. We justify, rationalize, and avoid it because it minimizes the negative feeling in the short term. Don't play prevent defense. Give yourself the permission and freedom to fail. Diversify sense of self. Don't intertwine a sense of self with success or fear of failure. Diversify your sense of self—don’t intertwine your identity solely with success or the fear of failure. It’s not an all-or-nothing game. Outcomes matter, but they aren’t everything. Focus on process goals and let outcomes be a byproduct of good effort. Set your environment up to define what success means for you. Big achievements, like becoming a best-selling author, rarely feel as fulfilling as imagined. Success can be multi-dimensional and definitionally nuanced. The Power of Belonging When facing a challenge (like climbing a hill), it feels easier when you’re with others versus alone. We need each other. We share the load. Surround yourself with compounders. "We are built to belong." It is a mistake to make success or failure a virtue. It's not "I'm a failure." It's, "I failed at that thing." It's temporary. It's not who you are. In moments of stress (e.g., choking in sports like Simone Biles), your brain defaults to survival mode and shuts down higher-level functions. Strategies to overcome it: Narrow your focus: Break tasks into smaller, actionable steps. Create a personal definition of success to shift focus from fear. Try doing something unexpected or crazy to reset your perspective. To have a meaningful life we need to feel Coherent - Life adds up. You have a cohesive story. Significant - You matter and can make a difference. Directed - There’s a purpose to your life and pursuits. Belonging - Part of something bigger than you. “This book is for those who stood up, found courage, and stuck to their values and ethics.” -
Go to www.LearningLeader.com for full show notes.
The Learning Leader Show With Ryan Hawk
This is brought to you by Insight Global. If you need to hire 1 person, hire a team of people, or transform your business through Talent or Technical Services, Insight Global's team of 30,000 people around the world have the hustle and grit to deliver.
My Guest: Mike Maples Jr is a co-founding Partner at Floodgate. He has been on the Forbes Midas List eight times in the last decade and was recently profiled by Harvard Business School for his lifetime contributions to entrepreneurship. Some of his early investments include: Twitter, DemandForce, Twitch, and Applied Intuition. Mike is also the bestselling author of Pattern Breakers: Why Some Start-Ups Change the Future.
Notes
Chance favors the prepared mind. We are all visited by luck, but most of us don’t answer the door. We need to become a professional noticer. That is Mike’s favorite verb. Noticing. Most people don’t have prepared minds. Be intentional about noticing the world around you and being prepared for when luck visits you. Mike's dad died 7 days before we recorded. “He was a mentor, a friend, and one of the greatest inspirations of my life.” His advice: Do your best. There’s only one of you. Decide what to do with your gift of time, be intentional. Have gratitude for your time. Make the most of it. Don’t waste it trying to be someone else. Focus - Fishing competition when Mike was 5 or 6. Let’s find a good spot and stay there the entire time. While everyone else moved constantly, Mike and his dad stayed in their spot, caught a big carp, and won. Bill Gates begged Mike’s dad to “be the adult in the room” at Microsoft. Mike Sr would say to the people he led at Microsoft, "I want to know that you’re thinking about what you’re doing." He used a Socratic method. He was not prescriptive. Be proactive. Have an intentional strategy. Be intentional. Jonathan Livingston Seagull - The biggest limits in the world are the limits of your mind, your imagination, and your actions– not the limits of the world itself. Have to get over that voice in your head that says, “You’re not good enough.” We get told to be realistic or stay within the lines. Everybody is figuring it out as they go. Everyone is “winging it.” Only by being radically different can you make a radical difference. Great founders are like Patrick Mahomes and Steph Curry. You don’t know how they’re going to score, but you know they will. Practice Reckless Optimism – The world is built by Optimists. You need to be FOR something. Bet ON something, not against it. Mike sees himself as a co-conspirator more than an investor. There can’t be a recipe for a breakthrough because by definition breakthroughs haven’t happened yet. “Chance favors the prepared mind.” We are all visited by luck but most don’t answer the door. Chris Rock - Forming unexpected connections. Sam Beskind (Stanford basketball player where he played for Rob Ehsan) - Time management strategy. Stanford coaches had a one-pager with 3 keys to winning. Not 20. 3. If you have 20 keys, you have none. Nobody can remember all that. Life/Career Advice: Internalize what it means to do your best. Gratitude for your time. Avoid the trap of mimetic desire. The “T” of knowledge. Charlie Munger. Try to know what the best ideas that have ever existed in a wide range of fields. Then choose one field to know about more than anyone else in the world. Have one area where you are fanatically obsessed. For Mike, that’s startups. -
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My guest for episode #618 is Chase Jarvis. Chase is a photographer, director, artist, and entrepreneur. He was the CEO of an online education platform called Creative Live from 2014 to 2022. He’s earned countless awards for his photography and creative work including a Pulitzer Prize for a New York Times story he contributed to called “Snow Fall.” He’s also the author of multiple books including Creative Calling and Never Play It Safe.
Notes:
Opening Joke: "What has 52 teeth and holds back a monster?" We are all wildly creative. It is trained out of us as we grow older. Creativity is foundational to all human beings. It’s on us to tap into our creativity and get it out of us to help solve problems, to create optionality, and to be innovative. Regardless of your job, becoming more creative will make you better at it. Play infinite games with transformational people. It seems like when we give to others, genuinely try to help them, and have a service orientation, good things happen to all. There are transactional people and transformational leaders. Let’s strive to be transformative and play the long game with high-character people. Transactional leaders are infuriating. Transformational leaders are inspiring. “A bird sitting on a tree is never afraid of the branch breaking, because its trust is not on the branch, but on its own wings.” Believe in yourself and your ability to bounce back if the thing doesn’t go your way. Set up a series of experiments. Not all of them will work. You’ll be better for having tried, and tried again, and then again. We learn from both our successes and our failures. Initially, Chase planned to attend medical school after graduating from undergrad. A few weeks before his graduation, his grandfather died and left all his photography equipment to his grandson. “Security is mostly superstition. It does not exist in nature, nor do the children of men as a whole experience it. Avoiding danger is no safer in the long run than outright exposure. Life is either a daring adventure or nothing.” - Helen Keller "Safety is an illusion. It does not exist in nature, so why then do we seek it? "Playing it safe is about fear. And fear is only optimized for survival--not creativity, happiness, joy, connection, harmony, fulfillment, or any of the gifts you have to give or receive in this life." Intuition is everything. What if we started paying attention to that? "I don't know why they call us founders. I didn't find anything. I built that shit. We are builders." There are 7 basic levers for life: Attention Time – NYU Professor James Carse. Finite and infinite games. Treat life like an infinite game. What’s the difference between systems and schedules? (why are systems better?) Intuition – The benefits of compounding trust. Chase's wife Kate. First met on a beach just after high school. Sparks were present, but no fire. “She had a special quality I couldn’t quite place.” Went to college 1,500 miles apart. All along it was your intuition that kept you on notice. How do you know when it’s your intuition speaking? Why is playing it safe the riskiest thing we can do Constraints - What can we learn about constraints from Stefan Sagmeister? Play - What can we learn about play from Novak Djokovic? Failure - Melissa Arnot Reid – Replaces the word “fail” with the word “live” – Instead of saying “I’m afraid to fail. She says I’m afraid to live.” Practice - Purposeful practice. Anders Ericsson Keynote speaking - Don't be a robot. Have fun. Let it rip. Results are better in a better state of mind. Do tiny experiments when the stakes are low. -
Go to www.LearningLeader.com for full show notes for episode #617 with Adam Galinsky
Notes:
10 Words - “We are not going down. We are going to Philly.” The composure of pilot Tammy Jo Shults after the side of her airplane exploded. Leadership is needed most when things go bad. How do you respond when adversity strikes? Those are the moments when we must be prepared to share the vision and help our team stay the course. EMTs asked, "How did you get through security? You have nerves of steel. You don't even have an elevated heart rate." The 1992 cockpit study of pilots. Did more errors happen at the beginning or the end of a 19-hour flight? You’d assume the end because of exhaustion. However, more errors happen at the beginning of the flight because the crews don’t know each other yet. How does this translate to your team? It’s imperative to genuinely care and get to know the people on your team. Host barbeque parties, ask questions, and genuinely LEARN about the people you’re leading. Those aren’t soft skills, those are essential skills. What did Adam learn from his parents? The idea of Kaizen, is a Japanese business philosophy that promotes continuous improvement through small, incremental changes. Kaizen means "good change," "change for the better," or "improvement." Transactional leaders are infuriating. Transformational leaders are inspiring. Great leader exercise: "Tell me about a leader that inspired you..." What qualities do they possess? "Courage, Optimism, Generous." Inspire - the universal path for leading yourself and others Build habits - floss teeth before brushing. Write thank you notes. Moments of Greatness -- Elks basketball Team thank you notes - Rob Kimbel Columbia football coach -- "Who can I yell at?" Need to know who can handle it. Ron Ullery -- Share the vision early. 1:1 conversation, bring your leaders in. Adam did not get tenure when most thought he deserved it. They messed up by not sharing the vision until after, but then they made it better by sharing and showing him love. He then turned down Harvard to stay at Northwestern because of it. Vision - Big picture. Put context for behavior. Why is consistency important? The Great Gatsby and his dad. Greenlights. When you're thinking about trying to persuade others, you persuade yourself. Parenting -- When you flip out, they do too. We set the tone. -
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Bob Stoops was inducted into the College Football Hall of Fame as a coach in 2021. He was the head football coach at the University of Oklahoma from 1999 to 2016. He led the Sooners to a 191-48 record over his career. His 2000/2001 team won the national championship. He earned the National Coach of the Year award the same season. Since 2020, Stoops has been a head coach in the XFL, winning an XFL Championship in 2023 with the Arlington Renegades. He played college football at the University of Iowa, earning team MVP his senior year as a defensive back.
Notes:
Coaches Bob has worked for: Hayden Fry at Iowa, Bill Snyder at Kansas State, and Steve Spurrier at Florida. He's worked for some amazing coaches. Relationships are everything. You must connect with people. You must be authentic. Learn from other coaches, but you have to be yourself Sherri Coale: “One of my favorite things about him is he’s the busiest man on the planet but never appeared that way. That’s a skill and an art. That fascinates me.” What makes a great head coach? They relate to people. They care about them. They can motivate and influence by clearly sharing the vision of the program and inspiring others to get on board. They are decisive people. Most importantly, they know how to connect with people. All leadership is a people business. If you can’t connect with others, you’ll probably struggle. Creating a “coaches forest” (beyond a tree) - Mike Stoops, Mark Mangino, Mike Leach, Bo Pelini, Kevin Sumlin, Kevin Wilson, Lincoln Riley, and more. How has Bob prepared so many guys to be successful head coaches? Hiring – “I always tried to hire people smarter than me.” A lot of people say this, but not all do this. Coach Stoops looked for people who had a track record of performance… And then he used his gut instincts after he spent time with him. He paid attention to how they treated his secretary, how they treated the waiter at lunch… Some call those the little things, but they were very important to Coach Stoops The overarching theme of the entire conversation was the simplicity of how Coach Stoops built his program. He didn’t try to overcomplicate anything. He knew he wanted coaches who were accomplished, high-character people. And he wanted tough players who loved football. Their offenses may have looked exotic but they didn’t have a ton of plays installed. They focused on what they did and then practiced it relentlessly so that they would execute better than their opponents. I think there’s something beautiful in the simplicity with how he’s built his program and the results speak for themselves. Great players want to be coached - Jeremiah Smith, Adrian Peterson. What he looked for in players: They have to LOVE football. Need to be tough and physical. Someone like Dan Cody. From Oklahoma, was skinny, and nobody on the staff wanted to give him a scholarship, but Coach Stoops did, and he turned out to be a great player. Liked to keep local guys home. Off-season workouts create the culture of the team. "We won because we outworked everyone." The attitude of the national championship team - "They were tired of being kicked around." And "I shared with them the history of Oklahoma and let them know the way it should be. When we started, they were a losing team." Josh Heupel - The most valuable recruit ever for Coach Stoops. Mike Leach was a 1 of 1. An original. He seemed relaxed and casual, but he was also very demanding that they do it right. He was also focused on just a few plays instead of trying to do everything. FOCUS. Do what we do Wife Carol - Impressive leader at Mary Kay. Won a pink Cadillac 16 years in a row. National Sales Director. Life/Career Advice - Go hard, be tough, be true to yourself, enjoy the struggle, and look forward to the fight. Nothing great happens without going through struggles first. -
Go to www.LearningLeader.com for full show notes and all episodes of The Learning Leader Show
Notes:
Brad Thor best selling author of 22 thrillers...
Excellence as a leader… What has Brad seen from the military leaders he’s studied: Empathy - Understand what it’s like from their perspective. LISTEN - Care for your people. Actually LISTEN to them and be there. Creativity. Innovate, and think of new creative ways to solve problems. Effective storytelling - Don’t start with the weather. Leave out the parts people skip. Don’t be boring. This same advice is useful for leaders when communicating with your team. Put yourself in their shoes. How can you most effectively share your message without being boring. The more entertaining it is, the more likely they’ll remember it. Effective storytellers - Plotters (outlines, Dan Brown), Pantsers (write by the seat of your pants). Brad is a pantser. Take the first 4 ideas and throw them out. You need the element of surprise. Create surprise. Be comfortable breaking the rules. Loves Ray Donavon and Billions for the element of surprise "No joy in the writer, no joy in the reader." "No surprise in the writer, no surprise in the reader." Brad has served as a member of the Department of Homeland Security’s Analytic Red Cell Unit. Excellence as a leader (McChrystal) - Empathy, Listen, Creativity. PBL - Problem-Based Learning. John Bettis (country singer). How do you recharge your battery? International travel. Immerse yourself in another culture. Loves politics. Ran for President. Advice for writers – “Gotta Keep Writing” Mary Higgins Clark did it for 2 hours each morning before her family woke up. Whatever it is we want to be great at, we have to get the reps. Consistency beats intensity.00:53 The Art of Storytelling
04:13 Elements of Effective Storytelling
08:26 The Importance of Surprise in Storytelling
11:33 Writing Process and Challenges
20:43 Research and Realism in Writing
27:04 Leadership Lessons from Writing
30:59 The Importance of Open-Mindedness
32:01 Pre-Publishing Feedback Process
35:09 Homeland Security and the Red Cell Unit
39:05 Maintaining Creative Energy
42:38 Political Ambitions and Leadership
50:57 Advice for Aspiring Writers
54:36 The Benefits of Reading Fiction for Leaders
56:43 Conclusion and Final Thoughts
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Go to www.LearningLeader.com for full show notes. The Learning Leader Show with Ryan Hawk
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Notes:
The Pete and Leona story - What will people say about you at your funeral? "They changed my life and the lives of my entire family." Tough love out of 100% care for you. Be tough AND supportive. Don't lower your standards. High standards. High support. 10 to 25 - Find the right trigger for motivation. Find out what they care about. They need meaning and significance. They want status and earned respect. Are children less afraid of their parents now than they used to be? Dan Gilbert calls this the "illusion of moral decline." It's been happening for 75 years. The Parental Nagging Study - A common tactic adults use to get teens to “pay attention.” Research shows that nagging triggers the emotional part of a teen’s brain, shutting down their ability to think logically. They’re not ignoring you on purpose—they’re simply wired to tune out. A better way? Speak calmly and neutrally to engage the part of their brain that handles planning and decision-making. This opens the door to real conversation. Satya Nadella’s Model, Coach, Care philosophy at Microsoft. This is the opposite of Jack Welch’s rank and yank style at GE. Remember, the stack ranking methodology limited innovation and stopped people from taking any type of risk. We want to model the right behavior, coach others, and ensure they know we care for them so they feel the support they need to take risks, sometimes fail, get back up, and work to innovate. Theory X = Rank and yank. It stifled innovation for fear of failure and getting fired. Theory Y = No stack rankings. Built on connecting leaders with their people. Still high standards and demanding. Followed the "Model, Coach, Care" methodology. This is what's happening today at Microsoft. Be a place where people want to work. The Mentor's Dilemma - Stef Okamoto - honest, direct, and supportive. The "mentor's dilemma" refers to the challenge of balancing honest, critical feedback to young people while still maintaining their motivation and self-esteem, as this age group can be particularly sensitive to perceived criticism and may easily feel discouraged or disrespected if not approached carefully; essentially, it's the struggle between pushing someone to improve and potentially damaging their confidence by being too harsh. The mentor mindset: A mentor mindset can be adopted by using practices such as validating young people's perspectives, asking them questions, and holding them to high standards. Questioning – Kate, a mom of two who lives in Chicago, whose oldest son was a sophomore came home one night from a party drunk and high. Kate responded with a combination of yelling and prosecuting… She instigated an interrogation and not a two-way conversation. Instead of interrogating, get curious. They had a reason for what they did. Figure out why. What's your plan? Ask questions to get them to own their thinking and share it with you. Advice - Don’t accept some perceived path. Be reliable, show up, do the work, and ask for more work. Add surplus value. Whatever you’re being paid, focus on delivering 10x more value. Find a way to do that and your employer will beg to give you a raise and promote you. -
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The Learning Leader Show With Ryan Hawk
Notes:
Mo Bunnell is the author of Give to Grow, The Snowball System, and the founder of Bunnell Idea Group (BIG), who has trained tens of thousands of seller experts at over 400 clients all over the world.
I wake up every morning looking to help my friends succeed, and some just happen to be clients. — Proactively thinking of ways to add value to others is a great way to build a meaningful life. Our brains think literally. Relationships grow exponentially. Give consistently to grow relationships. Celebrate incremental progress. Mo writes in a journal the growth of himself, his business, and his customers. We all should be better at celebrating incremental progress. Teresa Amabile’s research shows that this leads to a more enjoyable life. August 4, 1984, was a meaningful day for his family. (Dad’s alcoholism. That was the day of his last drink) The difference between doing the work versus winning the work Example: You win the work by asking lots of questions. You do the work giving answers. Every successful career hinges on two things: Doing The Work and Winning The Work. Both delivering value on the current work and developing the relationships that create future opportunities are vital for long-term success. Whether you’re in a new role or want new outcomes, the most powerful results come from prioritizing both Doing The Work and Winning The Work. Ask questions – Mo shares 50+ questions to ask. Ask self-disclosure questions. Those are questions that only that person can answer. Fall in love with the problem. Pronoia – The world is out to help you succeed. People can live in 1 of 3 ways. Drift - Stay busy. Answer emails. Driven - Hyper emphasis on one thing at the detriment of others (triathlon guy) By Design - Write down where you want to be and make a plan to do it. On purpose. Delayed gratification: Weekly planning process Offer 3 proactive change agent ideas Mo is in 5 masterminds Shawn Blanc in Breckenridge. Net givers. MASHUP - His house. Help others. Ask for help. Elite Adventure athletes GivetoGrow.Info MASHUP! Mastermind of Awesome Super Human Unreal People -
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Lawrence Yeo is a storytelling teacher and the founder and writer at MoreToThat.com. He writes stories about the nuances of the human condition. He’s become one of my favorite writers over the past few years and regularly makes me rethink what I believe.
Notes
Envy: Envy is inversely correlated with self-examination. The less you know yourself, the more you look to others to get an idea of your worth. But the more you delve into who you are, the less you seek from others, and the dissolution of envy begins. Curiosity is gratitude for the unknown – “The key to cultivating curiosity is to have a healthy relationship with uncertainty.” Lawrence is called the L.S.E. by his wife. The Life Story Extractor. Ask More Questions to Those You Love - It’s quite shocking how few questions you ask when you’re with people you’re comfortable with. If you’re no longer curious to know about the person in front of you (friend, wife, parent), then that relationship is devoid of life. Your Values: Your values are as unique as your genes because no one shares the exact set of experiences and insights that were required to form them. They are the fingerprints of your being, and they are the invisible forces that guide everything you touch. Integrity is the ability to navigate the outer world without discounting your inner values. There is an anchor of authenticity that you’re unwilling to budge, no matter how fervently people want you to.” Confidence is a commitment to trusting your inner compass, despite how strong the outer winds are. If you do the work to know yourself, then you’ll realize that no external voice can convey the inner complexities you embody. And through that awareness, you’ll reliably choose your intuition above all else. The Problem with Following Your Passion - Ultimately, you can’t live off your love for something. It doesn’t matter how powerful your inner engine of expression is; without the fuel of money, you will stall out and be left on the side of the road. And like it or not, the only way for this fuel to be provided to you is to create something valuable enough to warrant that exchange. Ambition - Ambition is critical to the development of a healthy mind. Not only does it allow you to know who you truly are, but it also acts as a gateway to humility. Since ambition is about putting the bar ahead of you, you’ll understand your shortcomings in a visceral way." Ambition breeds humility. Always setting the bar ahead of where you are. "I'm not quite there yet." “This email brought me to tears.” -"Hi Lawrence, I just came across your site and love what I am reading. Great insights and reflects a lot of my thoughts lately, like the last 20 years. I'm 72, stage four cancer, and the happiest I've ever been because I have the luxury of being able to examine my life. Best self-help ever. I'm looking forward to reading more of your writing." Writing: 2 types of writing: Writing to think. Writing to present. Journal vs. Diary. Journal is asking why you feel the way you do. A diary is a catalog of what happened. Have a job that acts as a patron for your creative work. Moretothat.com -- There's always something deeper. Advice - Learn storytelling. Consistency is the driving force of your curiosity. -
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The Learning Leader Show with Ryan Hawk
Codie Sanchez is an entrepreneur and investor known for founding Contrarian Thinking, a media and business education company. She has a diverse background, including entrepreneurship, finance, and journalism. Through her book "Main Street Millionaire," she advocates for wealth-building by acquiring small businesses and shares her insights on financial independence and business success. Codie emphasizes practical, contrarian approaches to wealth and leadership.
Notes:
Her dad always said to her: ‘You’re not going to be a princess, you’re going to be the president’ – It’s a great reminder of the power we have as leaders to believe in someone and raise their level of expectations because you see something special in them. Codie was glowing while talking about her dad. How Codie earned a job at Vanguard. She went to conferences. She met people. She got IN THE ROOM and took action. And then when she got her opportunity, she led with her curiosity, asked questions from the woman she met with, learned, read the books she told her to read, and followed up. Showing up, doing extra, and following up are a great way to earn a job that you might not be qualified for. How you start and end your meetings. What type of energy do you bring to the space? Remember, you no longer get to be energy-neutral as a leader. You’re either lifting the room up or taking it away. We want to add energy additives to the rooms we enter. One of Codie's favorite books – Letters to a Young Contrarian by Cristopher Hitchins. “What I like about Christopher Hitchens, he pushed back against the common narrative in a time where to be an activist was really frowned upon” “He was what the people these days that say they're activists actually are. He really had no loyalty to any type of thought; he was simply trying to find the truth. He was the inspiration for contrarian thinking” Career Path – “I don’t believe that humans have linear paths ever. Anyone who has had an interesting career in my opinion has had a completely divergent set of experiences. High Performers: They hate small talk. Are not okay with wasting your time. Do what they say they’re going to do. Do it with urgency. Are obsessed, not just interested. Goal Setting: “If you want to be a person who hits your goals: Skip setting goals and set sacrifices. What are you willing to give up to get what you want? That is the missing piece to winning. Every one of your goals has a price." Codie's Anti-Goals: Being an employee/work for others, Selling other people's products, Speaking for free, Coffee meetings. The richest self-made woman in the US is… Diane Hendricks (co-founded the largest wholesale roofing, siding, and window distribution company). There are billions in the boring. Writing = Clarifying Your Thinking Writing helps Codie think clearly and organize her thoughts. The process of writing demands coherence and structure, unlike verbal communication. 4 Parts to buy a business - Cover debt, Cash to have an operator, Money to make a salary, Operating cash. 3, 9, 12 method - Learn the 10 steps in the first 3 months. Get in on a deal. Stabilize. Boring Businesses - Laundromats, car washes, and port-a-potty services can be very profitable. They are less glamorous but have a higher success rate compared to sexier industries. Advice - Meet with a small business owner. Ask to shadow them. Get curious. 42% of the population works for or in a small business. -
Go to www.LearningLeader.com for full show notes.
Books: The Score That Matters, The Pursuit of Excellence, Welcome to Management
Notes:
The Commitment Continuum Resistant Reluctant Existent - Stealing scholarships (sandwich eaters) Compliant - Box checkers Committed - Heart is into it. They do extra. They are bought in. Compelled (Obsessed) - On a mission. Do an audit first of yourself. Where am I on that continuum? And then each member of your team. The goal is to get each member closer to becoming committed and compelled. Team audit - Where is everyone? People can drift down if their needs aren't met. For existent and compliant - Shift mindset to "I get to be here!" For committed and compelled - Keep them challenged. Put them in leadership roles. The art of leadership - Make it easier to move up on the commitment continuum. Walt Disney - The little things are the big things. Jeff experienced this firsthand when he went on a Disney cruise and saw the workers polishing the railings on the cruise ship early in the morning. The same is true for the janitor mopping the floor at NASA. There’s a story about President John F Kennedy in 1962. He was at NASA and he asked the janitor what he was doing. The janitor replied, “I’m helping put a man on the moon.” The leader should be praising everyone involved in the mission and celebrate their role and its importance. Holding your teammates accountable - “We’re not calling you out, we’re calling you up.” The encourager and the enforcer help raise the standards and encourage others to aim higher. That’s the role of the leaders on great teams. “We’re not calling you out, we’re calling you up.” What's our vision? Am I embodying the standards myself? Have we clearly set the standards and got buy-in? "These are the expectations and standards of our program." Performance and behavior metrics Praise people when they meet the standard The best teams practice so much that they can't get it wrong. Team Captain's Leadership Manual. Mike Fox. Can you lead yourself first? Commitment. Composure. When it hits the fan, can you stay poised? Character: Can I trust you? How do we get people excited to be part of the leadership development program? Make it a privilege. They have to apply and get accepted into the program. They "get" to do it. Make it relevant to their lives. Give real-world strategies. The encourager - Calls out great work The enforcer - "We need more from you." The servant - It's not about you or your stats. It's about serving others. The Seven Secrets of Successful Coaches Character-based people. They do the right thing. People trust them. Extremely committed to the mission and the team. Competent Care Confidence Builder Communicator (great listener) Consistent -
Go to www.LearningLeader.com for the full show notes of The Learning Leader Show with Ryan Hawk.
Eric Jorgenson is the CEO of Scribe Media, the largest Professional Publisher. He’s also the author of The Almanack of Naval Ravikant: A Guide to Wealth and Happiness and The Anthology of Balaji. His books have sold over 1 million copies and have been translated into 40 languages.
Notes:
The obsessive genius. Eric likes to invest in founders who have been obsessively trying to solve a problem for years. They are myopically focused on that one thing. They have a depth of expertise in the area where they focus. Eric has developed the skill to get good at recognizing that genius in others and that’s helped him make good investing decisions. He is an investor in dozens of (borderline crazy) deep-tech startups through Rolling Fun. They fund obsessive geniuses building utopian technologies. Eric’s first 90+ days as the CEO of Scribe: He spent as much time as possible learning from the current members of the team. Leading with curiosity, asking questions, listening, and leading with trust. Being both trustworthy and willing. You don’t have to earn my trust, you have it. "Flawless on the Fundamentals" - The one phrase Scribe is focused on. Your content diet: It's more important than a healthy/wellness/food diet. "If you're taking in bad information, you're becoming a moron." You want high-signal sources of information. An audience of 1 - "I wrote that book for myself." Bezos - Great compression of ideas and communicating them to the team. Focused on one thing. Why write a book with Scribe instead of a traditional publisher... You want 100% ownership of your IP We talked in depth about Naval Ravikant and his viral Twitter thread titled, “How to get rich without getting lucky” – Here are some of the tweets from that thread: Seek wealth, not money or status. Wealth is having assets that earn while you sleep. Money is how we transfer time and wealth. Status is your place in the social hierarchy. Understand that ethical wealth creation is possible. If you secretly despise wealth, it will elude you. Ignore people playing status games. They gain status by attacking people playing wealth-creation games. Pick an industry where you can play long-term games with long-term people. Pick business partners with high intelligence, energy, and, above all, integrity. Don't partner with cynics and pessimists. Their beliefs are self-fulfilling. Learn to sell. Learn to build. If you can do both, you will be unstoppable. Specific knowledge is found by pursuing your genuine curiosity and passion rather than whatever is hot right now. Insane and Pragmatic – Great founders are insane and pragmatic. Yes, both. Leverage – How do you build a mountain of levers? (Levers are force multipliers. This is how some people can accomplish 10x, 100x, or 1,000,000x what others can. Leverage can multiply outcomes from your effort, your skill, and your judgment.) “You can make it big without accountability. You can make it big without specific knowledge. But if you don’t have leverage, you’re never going to make real wealth. Leverage is the most important component of the principles I’ve discussed.” - Naval Transformation Through Writing: Writing a book can be a transformative process that deeply embeds certain mental models and knowledge. Interview Process: Engaging with a skilled interviewer can help clarify ideas, which is particularly valuable for busy executives who wish to author books but lack the time to write them themselves. Impact of Books: Books can play unique roles in positioning leaders and sharing knowledge, which is an invaluable tool for personal branding and legacy. Learning from Experts: Eric believes that his talent lies in recognizing and synthesizing the genius of others, which he shares through his books and investments. Professional Growth: Through interacting with talented individuals and absorbing high-quality content, Eric has developed a nuanced understanding of what drives excellence. -
Go to www.LearningLeader.com for full show notes
Read our book, The Score That Matters https://amzn.to/3Yrxfj8
Notes
Luck is not real – “Luck is something we conjure in our minds to grapple with the consequences of whatever life may throw our way. Luck is a physiological concept. It’s determined by how we view a situation. Academic studies show that you can become luckier simply by telling yourself that you are lucky.” Pessimists sound smart, but optimists change the world. Believe in yourself. Have agency. Strive to make something happen. "Luck is the flip side of risk. They are mirrored cousins, driven by the same thing: You are one person in a 7 billion player game, and the accidental impact of other people’s actions can be more consequential than your own." - Morgan Housel Surround yourself with compounders and fire your boring friends– Being around other ambitious people who are willing to push you will make you better. Strike the balance between being loyal to longtime friends, and doing anything for them, but spending the bulk of your time around people who will push your edges and make you think bigger. Fire your Boring Friends - “If you are optimizing for living an extraordinary” life, you have to fire all the boring friends and find people living extraordinary lives.” You don’t get what you don’t ask for. I love the story of Anthony meeting his future wife, Polina, for coffee and asking for the next date for that same night. The answer is NO if you don’t ask. It’s worth the potential rejection because the upside is so great. In this case, they got married and have two children. The people who sustain excellence are not afraid to make the ask. Get on the plane -- When in doubt, go see them in person. "Experience is a liability when it comes to setting expectations." Sometimes, ignorance is bliss. Not knowing that something is supposed to be hard can be useful. Respect other people's time - “When I was playing football in college one of our coaches used to say, “5 minutes early is on time and on time is late.” By respecting other people's time they will realize you are a serious person. Childhood is not a crutch — Don't have a victim mindset to use childhood as a crutch for poor behavior. “It’s easy to use your childhood as a crutch instead of seeing it as a chisel.” - Cameron Hanes Simplicity signals mastery — Tim Urban is the master at this. As a writer and/or teacher, your writing should make the reader feel smarter, not dumber. Using big complicated words and sentences shows that you don’t know what you’re talking about. The world seems to separate itself into two groups - the people who never stop learning and everyone else. Document Good Ideas – Ideas run the world. “I created a system that works well for me. I broke everything down into four areas where I could find a good idea. Books, social media, conversations, and audio/video content. Advice: "Seek risk. What is the riskiest thing you can do? The greatest returns are on the other side of risk. Run towards the risk." -
Full show notes at www.LearningLeader.com
The Learning Leader Show With Ryan Hawk
Read our book, The Score That Matters https://amzn.to/48nSff1
Dr. Meg Meeker has spent more than thirty years practicing pediatric and adolescent medicine and counseling teens and parents. Dr. Meeker is a popular speaker and bestselling author of several books, including the national bestseller, STRONG FATHERS, STRONG DAUGHTERS; THE 10 HABITS OF HAPPY MOTHERS; and BOYS SHOULD BE BOYS.
Notes:
One of the best things fathers can do is raise their daughters’ expectations of life. That will directly affect how your daughter talks, how she dresses, how well she does in school, and even what sports or musical instruments she chooses to play. You can help her set goals, help her define a higher purpose for her life, and as a result, her self-esteem will skyrocket. And it will bring you closer, because she’ll recognize you as a leader and an ally, helping her to chart a better course. Don’t post anything about your kids on social media. It makes them think they are your trophy to show off. And be mindful of how you talk about them to others. Do you only focus on their accomplishments? They are listening to what you say about them… Be the man you want her to marry – See it, do it, teach it. What are the 5 strongest character qualities you want your children to have? How are you showing that to them every day? You are setting the standard. They are watching carefully. You will create what is quote, “normal,” in their life. Are you living with integrity, working hard, not speaking poorly behind others backs? You are showing them how they should behave. If you were watching yourself from outside your body, would you like what you see? We have to live it every day. Your daughter sees you (her dad) as her hero. The smartest, strongest, best person in the world. Kids want their dad's approval. "I want attention just for being me, not for performing a sport." "You don't just love them. You love their company." Always do good work, but don't boast about it. "He believed in me." -- The power of the belief that Meg's dad had in her. Teach her Humility - Genuine humility is the starting point for every other virtue. But teaching it is tricky. Your daughter needs to feel unique and important in your eyes. Humility doesn’t make sense unless it’s modeled. To fulfill her potential, your daughter needs to understand who she is, where she comes from, and where she’s going. Humility is seeing ourselves honestly… Self-centeredness is a problem if we base our entire lives around our kids wants and desires. Clarify your morals (without apology) – If you want her to live by a code or set of values, you must first live by them. If you don’t want her to lie, then you should never lie. If you don’t want her to use cuss/swear words, then you should not use them. If you don’t want to her to drink, then don’t normalize it in your house. She wants to see conviction and leadership in her father. Teach your kids to serve in a soup kitchen. Be in service of others. Gain perspective by seeing how others who are less fortunate than you live. Embrace them when they fail. The dad plants the default in the minds of their children. What do you want that default behavior to be? How to approach your daughter's boyfriends? Shake their hands Be curious, ask questions Invite them over for dinner -
Full show notes at www.LearningLeader.com
Read our book, The Score That Matters https://amzn.to/3NszPAg
Jack Carr is a former Navy SEAL who for 20 years led special operations teams as a Team Leader, Platoon Commander, Troop Commander, and Task Unit Commander. Jack is also the #1 New York Times Best Selling author of 8 books and his debut novel, The Terminal List, was adapted into the #1 Amazon Prime Video series starring Chris Pratt.
Notes
When Jack was little, he hoped to grow up and do two things. Be a Navy SEAL and become an author. Jack's grandfather died at war. "It's in my blood." "You have to prove that you can add value to your tribe." "Great warriors run to the sound of the guns to be with their fellow service members." Commonality of the best SEAL Leaders: Trust, up and down the chain of command High character Good decision-maker: The decisions you’ve made in the past are your currency. Do things you don’t have to do. Run with the squad, put rounds down range. You don’t have to be the best at it, but you should be very good at all of the things the people you’re leading are doing. Reading novels: "When I was young, I was reading for the magic in those pages." PUT IN THE WORK… Jack has been putting in the work since he was little. He read books for the magic in those pages. All of that reading has helped inform him of what great storytelling looks like. And then he PUT IN THE WORK. If you want to be a published author, you need to WRITE. It’s that simple. Do the work, and get the manuscript done. And then take the next step. A lot of people want to be published authors. Not everyone wants to write. Like Ronnie Coleman said, “A lot of people want to be a bodybuilder, but nobody wants to lift these heavy weights every day.” Mentor, Brad Thor: “Brad told me that the only difference between a published and unpublished author is that the published author doesn’t quit.” Writers Block – One thing I’ll share from Steven Pressfield is that he said “Hey, you never hear of a trucker getting trucker’s block”. Writer’s block does not exist - you just have to go do it. Books to recommend: ONCE AN EAGLE by Anton Myrer. It is advice that a wise Sam Damon shares: “You can’t help what you were born and you may not have much to say about where you die, but you can and you should try to pass the days in between as a good man.” In the end that really says it all. Advice: Never miss an opportunity to make someone’s day… Make that your default setting. Work to add value to others' lives. Make their day. Help them. Make introductions, LISTEN to them, offer ideas to help solve their issues -
The Learning Leader Show With Ryan Hawk
Full show notes at www.LearningLeader.com
My books:
Welcome to Management - https://amzn.to/3XWyZAH
The Pursuit of Excellence - https://amzn.to/4eX9vtP
The Score That Matters - https://amzn.to/3zPub7Z
Seth Godin is the author of 21 international bestsellers that have changed the way people think about work and art. They have been translated into 38 languages. His breakthrough books include Purple Cow, Tribes, The Dip, Linchpin, and his latest book is called This is Strategy. He writes one of the most popular daily blogs in the world and has given 5 TED talks. He is the founder of the altMBA, and the former VP of Direct Marketing at Yahoo!
Notes:
"If you want word of mouth, you have to create something remarkable, and that means it’s worthy of remark." The elegant path is the most useful way forward. “My neighbor is a barefoot runner. He glides without apparent effort.” Elegance is simplicity, efficiency, and effectiveness. Dorothy and Her Crew. How did Dorothy persuade the Lion, Tin Man, and Scarecrow to join her on the trip to see the Wizard? Did she make a case about how much she missed home? No. She created the conditions where the others could get what they wanted by joining her. Seeing Strategy Clearly. Strategy is a flexible plan that guides us as we seek to create a change. It helps us make decisions over time while working within a system. Low-Hanging Fruit Isn’t. It’s all been picked. The easy, direct, obvious paths are unlikely to get you the results you’re working so hard to obtain. In fact, these paths are probably a trap. Seth, at one point, got 800 rejection letters. Have to keep going... "I wouldn't call Steve Ballmer a good leader." An example of Seth making a difference... He went to Kenya and talked with 60 people who started a book club based on his book Linchpin. "They decided to be leaders." Make decisions in the moment: Examine the issue Get feedback Look for patterns "Taste is knowing what the market wants before it knows it." Rick Rubin Reality distortion field Johnny Cash "What do you think?" "Objections are your friends." What are the commonalities among leaders with whom Seth has worked and who have sustained excellence? They are all different, but the one thing they have in common is they all have chosen to be leaders. And that means that they are here to make a change happen. Management doesn’t just exist. It was invented. When you race to the bottom, You see people as resources, not as people. Questions That Lead To Strategies. 84 questions. They’ll force you to think through your strategy. By answering them, you’ll be better prepared to make a difference… And make a ruckus. Some of them: Who is this project for? What is my timeline? What systems would need to change for my project to succeed? Where will I cause tension? What resistance should I anticipate? Where is the empathy? What asset would transform my project? What can I learn from comparable projects? Is the change I’m making contagious? Can I make it easier for others to decide? How can I design for network effects? What are common objections I expect to encounter? - Laat meer zien
