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In this episode of The Makeup Insider, host Vanessa Barney talks to Jess Rae King, a curve model and content creator, and Jessica Jade, a creative director and stylist, about their collaborative experience for the ARIA Awards.
Jess Rae shares her journey of overcoming imposter syndrome to attend the event, highlighting the preparation process—from selecting an outfit with Jessica's help to hair and makeup with Vanessa.
The conversation also dives into the importance of trust and energy in professional collaborations and the behind-the-scenes intricacies of fashion styling, media obligations, and brand representation.
This episode also highlights how to get into doing dressing and doing hair and makeup for red carpet events.Rates Guide
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Join us for an inspiring conversation with Bradwyn Jones, the creative force behind some of the most innovative hair and makeup artistry in the fashion world. From his beginnings as a 15-year-old apprentice in the bustling salons of the 1980s to his rise as a respected figure in the beauty industry, Bradwyn's journey is a testament to passion and perseverance. You'll hear how his love for fashion and music steered him to a career in hairdressing, where he learned the ropes by hopping from salon to salon, absorbing the best training in cutting and coloring. Discover how a chance encounter with a colleague sparked his interest in makeup artistry, blending seamlessly into his professional repertoire.
Why You Should Listen
Inspiration from Experience: Follow Bradwyn's journey from an eager 15-year-old apprentice to a leading figure in hair and makeup artistry.Insight into Fashion Shows: Learn about the vibrant world of London fashion shows and the challenges and excitement they entail.Career Evolution: Understand how building relationships, reliability, and trust can transform an eager assistant into a trusted team member in the fashion industry.Navigating Modern Challenges: Explore the impact of social media distractions and the importance of focus and professionalism at high-stakes events like Fashion Week.Innovative Tools and Tips: Gain insights into Bradwyn's product recommendations, including his innovative Pro Styling session mats, and the importance of professional networking.Key Takeaways
Bradwyn's early career in the 1980s and the value of diverse salon experiences.The pivotal moment that led to his interest in makeup artistry.Strategies for breaking into the fashion industry, including cold-calling agencies and building a strong portfolio.The importance of adapting to new tools and trends in hair and makeup.Bradwyn's thoughts on the evolving dynamics of the beauty industry and maintaining professionalism amidst modern distractions.Rates Guide
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In this episode, Vanessa sits down with partnership specialist Sarina Lowe to delve into the intricacies of partnerships, sponsorships, and collaborations.
Differentiate between cash partnerships and contra (product/service exchange) partnerships.How makeup artists, can benefit immensely from strategic partnerships.Building genuine relationships with potential partners is crucial.Focus outreach efforts on quality engagement rather than just follower counts.Clearly outline expectations when receiving products from brands to avoid misunderstandings.Transparency and clear communication are key to successful partnerships.High-quality, creative content can significantly enhance the value of partnerships.Understand your own business objectives and goals before entering partnerships.Research potential partners thoroughly to make informed decisions.
Key Takeaways:Discussion Highlights:
Practical strategies for small businesses to leverage partnerships.Importance of building genuine relationships and clear communication in partnerships.How creative content creation can boost partnership value.Tips on aligning business objectives with partnership efforts.
Start with clear goals for what you want to achieve from partnerships. Be transparent and communicate your expectations clearly.Focus on creating high-quality content that reflects your brand and engages your audience.Build genuine relationships with potential partners, prioritizing engagement over follower count.Always research potential partners to ensure value alignment.
Actionable Tips:Connect with Sarina.
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Ever wonder how a self-taught high school enthusiast transforms into a sought-after hair and makeup artist in the film and TV industry? In our latest episode of the Makeup Insider, we sit down with the inspiring Ashleigh Stone, whose incredible journey takes her from experimenting with beauty looks in her teenage years to mastering special effects at the Australian Academy of Cinemagraphic Makeup. Ash shares her path of perseverance and passion, dishing out invaluable insights on using educational resources and networking to carve out a niche in this highly competitive field.
Ash doesn't just talk about the glittery side of the business. She opens up about the challenges of breaking into entry-level positions, emphasising the need for versatility and adaptability. From honing her craft at Mecca during bustling holiday seasons to landing a pivotal role on the set of "Neighbours," Ash discusses the real-world experiences that shaped her skill set. Her story is a testament to continuous learning and the magic that can happen when you get the chance to work alongside seasoned professionals.
For those aspiring to make their mark in the makeup industry, this episode is a treasure trove of practical advice. Ashleigh shares her secrets to securing freelance work—think cold emailing and leveraging social media—and offers tips on navigating the logistics of away jobs with a must-have standby kit. She also shares her aspirations of working on war or horror films, providing a glimpse into her creative ambitions. Whether you’re a budding artist or a seasoned pro, Ashley’s journey is sure to inspire and motivate.Rates Guide
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What does it take to pivot from a stable career to chase a passion at 37? Meet Nichole Lee, the face behind "Nichole Lee Makeup" on Instagram, who left her successful role as a fashion buyer to dive into the unpredictable realm of freelance makeup artistry. Nichole opens up about the emotional and financial hurdles she faced, highlighting the crucial role of savings and a supportive partner. Her tale is not just about makeup; it's about the courage to start over and the wisdom gained from life experience.
Nichole and I discuss the benefits of starting anew later in life, such as having a sharper focus and a stronger sense of urgency. We also tackle the challenges of transitioning from a regular paycheck to a self-employed income model and the importance of prioritising health over work.
Dive into the artistry behind Nichole's success where personal growth and professional development go hand in hand. Learn how she turned initial mistakes into valuable lessons and how her fashion background influences her makeup artistry. Nichole shares tips on building a professional network, leveraging social media, and maintaining authenticity. Whether you’re interested in makeup or contemplating a career change, Nichole's journey offers a wealth of insights, from mastering client interactions to the nuances of selecting the perfect lip color for diverse clients. Don't miss out on this inspiring episode filled with practical advice and heartfelt stories.Rates Guide
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Kath Carlin, a Melbourne hair and makeup artist, shares her journey and experiences in the industry.
She discusses her work across various platforms, including network TV, TV commercials, fashion events, and sports broadcasts.
Kath emphasises the importance of adaptability, building connections, and having a positive attitude in the industry. She also highlights the value of knowing one's strengths and weaknesses and being open to learning and improving.
Kath shares stories of working with high-profile talent and the opportunities that arose from putting herself out there. In this part of the conversation, Kath and Vanessa discuss the fear of rejection and the importance of reaching out to people. They also talk about Kath's experience working as a makeup artist for tennis tournaments and weddings, where she got to travel the world for 10 years.
Kath shares her insights on the mindset and attitude required for success in the industry.
They emphasise the importance of being on time, creating a positive atmosphere, and adapting to the needs of different clients.
Kath Carlin discusses her journey as a TikTok sensation and how she found her passion for comedy. She talks about overcoming fear and shame to post her videos and the viral success she experienced.
Kath shares her process of creating TikTok videos, including writing, filming, and editing. She also discusses the challenges and criticisms she faces as a makeup artist on social media.Rates Guide
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Ever wondered what it's like to transition from an 11-year-old hairdressing prodigy to a celebrated makeup artist? Join us as we chat with Rae Morris, whose journey from owning a salon by 18 to battling carpal tunnel syndrome opened new doors in the world of makeup artistry. From her groundbreaking collaborations with plastic surgeons to her ventures in designing innovative makeup brushes, Rae's story is a testament to resilience and creativity.
Teaching without formal training and learning from drag queens while battling self-doubt—Rae Morris's journey is as thrilling as it is inspiring. We'll delve into her experiences of assisting in the industry, the psychological aspects of working with clients, and the invaluable lessons learned from legendary artists like Richard Scharah. Find out why mastering both hair and makeup can be a game-changer and how maintaining humility and collaboration can propel you to new heights in the beauty world.
Globetrotting from the disciplined runways of Paris to the accessible fashion shows in Sydney, Rae gives us an insider look at the global makeup industry. We'll discuss the art of social media branding, the meticulous preparation behind mood boards, and the intricate process of developing makeup brushes with Japanese artisans. Whether you're an aspiring makeup artist or a seasoned pro, this episode is packed with actionable insights and stories that will both educate and inspire.Rates Guide
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Ever wondered what it takes to ascend to the top tiers of the makeup industry? Join us as we sit down with Stoj, a makeup artist whose 22-year journey spans continents and couture runways. From her humble beginnings in Brisbane to the high-fashion scenes of New York and Paris, Stoj’s story is a testament to passion, resilience, and the power of seizing opportunities. She candidly shares how an inspiring encounter with the legendary Pat McGrath became the launchpad for her career in high fashion, emphasising the importance of confidence and serendipity in shaping a successful path.
Featuring Stoj’s extraordinary experiences working with Pat McGrath's team in Paris, tackling the rigorous demands of 32 shows per season, and transitioning from body makeup to working with top models. Stoj also reflects on the camaraderie among renowned makeup artists.The strategic moves for securing a US visa. The bittersweet decision to leave Pat’s team for new horizons.
This episode is a goldmine of insights into the makeup world:Whether you're an aspiring makeup artist or simply fascinated by the beauty industry, Stoj’s journey offers invaluable lessons about dedication, teamwork, and the pursuit of one's dreams.
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Keeping Your Makeup Portfolio Interesting and Up-to-Date
Ash’s Personal Experiences: Emphasising the critical role of frequent testing, especially for beginners. Benefits: Filling stylistic gaps and staying relevant, even for seasoned professionals.
Guest: Ashleigh Carpenter @ashleighcarpenter
Topic: The importance of testing in the makeup industry and the collaborative effort behind creating stunning portfolio images.
Episode Highlights:
1. The Art of Testing:
Overview: How creatives come together to produce breathtaking, portfolio-worthy images without commercial constraints.
Fashion Shoots: Exploring the seamless blend of talents among makeup artists, stylists, and photographers.Collaborative Process: From garment selection to the final makeup touches, each step is a collaborative effort.Unique Opportunities: Test shoots offer makeup artists a chance to exercise more creative input, especially when organizing the shoot themselves.
2. Dynamics of Creative Control:
Pinterest: Using it too organise mood boards and create cohesive storyboards.
3. Practical Tips for Makeup Inspiration and Planning:
Tools and Resources:Financial Aspects:
Cost Management: Discussing who should cover costs for studio space, equipment, and meals.Networking Strategies.Effective Networking: Strategies for connecting with potential collaborators.Presenting Your Vision: The importance of a clear vision to make your project compelling.Conclusion:
Comprehensive Understanding: Gaining insight into the collaborative processes and strategic planning essential for successful makeup shoots.Rates Guide
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Join us as Kat, Melbourne hair and makeup artist, shares her inspirational story of leaving an administrative job, moving to Melbourne, and diving into the world of makeup. Learn about the crucial steps she took, from gaining experience and reaching out to established artists, to becoming a hairdresser to be taken seriously in the industry. Kat's journey highlights the importance of building a network and addresses the mental health aspects of freelancing, providing valuable insights for anyone considering a similar path.
Managing her Mental Health as a Makeup Artist
Prepare to uncover the emotional and mental challenges faced by makeup artists, from managing stress and unexpected situations to overcoming anxiety and self-doubt. Kat shares relatable stories of navigating high-pressure moments, handling quiet times as a freelancer, and the significance of mutual support among peers. We dive into personal experiences of dealing with rejection, the power of positive feedback, and the necessity of balancing self-criticism with self-compassion.
What we talk about:
Career Transition: Hear firsthand accounts of Kat’s transition from an administrative job to the beauty industry.Building Experience: Discover how Kat gained experience and networked with established artists.
Becoming a Hairdresser: Understand why Kat decided to become a hairdresser to be taken seriously in the industry.
Support Systems: Learn about the importance of support systems in balancing a demanding career with family life.
Continuous Learning: Kat emphasises the importance of continuous learning and growth within the industry.
Mental Health: Practical tips and heartfelt advice on managing a beauty career while maintaining mental health.
Professional Growth: Insights on professional growth and continuous learning within the beauty industry.
Balancing Act: The importance of balancing a demanding career with personal life and self-care.
Tune in for a rich discussion on the realities of transitioning to a career in the beauty industry, managing the challenges that come with it, and thriving both professionally and personally.Rates Guide
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Navigating Tax Pitfalls and Maximizing Deductions for Creative Professionals with Lucas from Darkwave Consulting.
Understanding the unique tax landscape for arts, entertainment, and media production industries. Key differences between tax obligations for creatives vs. traditional nine-to-five workers.
What we talk about:
Introduction to Tax Obligations for Creatives:Importance of Record-Keeping:
Common mistakes like poor record-keeping and how to avoid them.Practical advice for makeup artists starting their businesses.Benefits of using expense-tracking software.GST Registration and Compliance:
Navigating the complexities of GST registration, especially with fluctuating incomes near the $75,000 threshold.Requirements for maintaining or deregistering GST status. Tips on claiming car and travel expenses, including the importance of keeping a travel diary.Advantages of maintaining separate business and personal accounts for streamlined financial records and simplified GST management.Superannuation Obligations:
Guidance on handling superannuation for contractors and freelancers.Responsibilities of agents vs. employers.Legalities surrounding superannuation payments and how to manage them correctly.
Tune in now to stay ahead of the game and ensure you're maximising your deductions while avoiding common tax pitfalls!
"Darkwave was launched by Directors Meredith Fannin and Andrew Elmore in 2006. Darkwave is an Australian accounting firm providing services to clients in the Arts, Entertainment and Media Production Industries. Darkwave’s services include Bookkeeping & Taxation Compliance, through to Management Accounting and Business Consulting Services. Darkwave provides Film Accounting Services for QAPE and EMDG Application Preparation and Lodgement.
Darkwave works with some of the biggest names in music and entertainment, who trust the experience, credentials and people at Darkwave not only to simplify complex aspects of their finances but also to help them understand the finance, tax and monetary side of their business."
Darkwave is happy to discuss any Tax/Superannuation questions you. Please email [email protected].
Website: Darkwave Consulting
General Email: [email protected]
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In this insightful episode, Vanessa Barney sits down with makeup industry expert Maxi to explore the essential strategies for building a standout makeup portfolio. Maxi shares invaluable tips and practical advice on creating a portfolio that not only showcases your skills.
Key Topics Discussed:
1. The Essence of a Makeup Portfolio:
A portfolio is more than just a collection of images; it embodies an artist's vision, skill, and creativity.
2. Importance of Test Shoots:
Test shoots fill gaps in portfolios and display a wide range of abilities. They provide a platform for networking with other creatives and industry professionals.
3. Collaboration and Coordination:
Effective collaboration with modeling agencies is crucial for successful test shoots. Maxi provides a step-by-step guide on approaching agencies, creating compelling mood boards, and maintaining clear communication.
4. Social Media and Ethical Considerations:
The importance of compensating models and ethical content creation. Clear agreements on promotional content and the careful selection process for images that represent the makeup artist's brand.
5. Logistics of Organizing Test Shoots:
Financial considerations, timing, and location logistics. Emphasis on keeping shoots concise and focused, prioritizing quality over quantity.
6. Selecting Images for Your Portfolio:
Tips on choosing the right images and understanding the importance of quick turnaround times for portfolio updates.
Key Takeaways:
Dual Benefits of Test Shoots: Demonstrate capabilities beyond client demands and network with industry professionals.
Best Practices for Collaboration: Create a compelling mood board, maintain clear communication, and approach agencies professionally.Social Media Etiquette: Understand the ethics of content creation and the importance of compensating models.Efficient Test Shoot Organization: Focus on quality, manage logistics effectively, and select the best images for your portfolio.
Who Should Listen:
Budding Makeup Artists: Gain foundational knowledge on portfolio building and networking.Seasoned Professionals: Enhance your existing portfolio with advanced strategies and insights.Industry Enthusiasts: Learn about the behind-the-scenes processes of makeup artistry and test shoots.Rates Guide
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Episode Highlights:
A brand is more than just a logo; it's about visual consistency, communication, and engaging content. Focus on your unique qualities rather than emulating others' success.
Guest: Rowena, a seasoned expert from Pretty Creative
Topic: Creating a brand that captures your individuality and speaks directly to your ideal clientele in the beauty industry
Key Takeaways:
1. Beyond the Logo:
Rowena compares building a brand to layering a cake: start with a solid foundation that reflects who you are and what you stand for.Face your fears, self-doubt, and imposter syndrome to build an authentic brand.
2. The Branding Process:
Authenticity is powerful and resonates with clients. Align your brand with your core values to attract the right clientele.
3. Authenticity and Core Values:4. Practical Branding Insights:
Transitioning from corporate to startups requires affordable, quality branding services. Rowena's 'quickie' service offers efficient branding without breaking the bank.
Seek clarity on what makes you unique and build on feedback. Continuously align your offerings with your brand values, allowing for adaptability and transparency.
5. Actionable Advice:
Her experience in graphic design and innovative approach to branding highlight the importance of infusing your brand with your true self. Rowena's work with small businesses shows that effective branding can be achieved quickly and affordably.
6. Rowena's Personal Branding Journey:
Connect with Rowena:
Instagram: @preddycreative
Website:
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Embark on an exciting journey as we uncover the secrets behind a chic and efficient makeup kit with Susan Lilian from Smith Kit.
Explore the process of transitioning from clutter to clarity in your makeup collection, including depotting techniques, the debate over repressing powders, and the significance of a tidy workspace.
Key Points:
Navigate product selection and organisation with Susan's expert guidance.Explore depotting techniques, the repressing powders debate, and the importance of a tidy workspace. A must listen if you are considering condensing you kit. Whether you aspire to launch your own brand or simply refine your kit, this episode offers encouragement and practical advice. Join us as we celebrate creativity and community with Smith Kit, an Australian brand dedicated to enhancing your makeup experience and making a positive impact.
www.smithkitforever.com
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Aussie makeup artist Susan Lilian has been part of this wonderful industry for 18+ wonderful years. With a focus on editorial makeup, Susan enjoys a dark gothic aesthetic and clean beauty. Fusing her creative skills, Susan creates looks for high-end fashion labels, commercial brands and is a makeup director during Fashion Week.
From Counters to Catwalks: Susan recounts her journey through the beauty industry, from her early days at Clinique to directing runway makeup at Fashion Week.Crafting Success: Susan discusses the significance of networking and the art of social media branding in establishing a successful freelance career in makeup artistry.Behind the Scenes: Susan provides a glimpse behind the curtain of the fashion world, revealing the meticulous process behind palette choices and the vibrant energy of Fashion Week.Golden Nuggets: Explore the highs and lows of Susan's career, from directing runway makeup to grappling with the realities of compensation in the industry.Innovation: Susan shares her innovative approach in creating Smith Kit, a magnetic palette designed for artists on the move.Masterclass in Makeup: Discover insights into product selection, versatility, and the transformative nature of makeup from Susan's wealth of experience.Life Lessons: Susan's journey serves as a testament to the power of passion and determination in carving out a successful path in the competitive beauty sector.
Vanessa Barney engages in an intimate conversation with Susan Lilian, a renowned makeup artist from Sydney, as she shares her journey from the Clinique makeup counter to the dynamic world of Fashion Week. Susan shares invaluable insights gleaned from her extensive career, including her time with esteemed brands like Lancôme and her entrepreneurial venture, Smith Kit.
Key Points:Connect with Susan Lilian:
www.susanlilian.com
@susanlilianmakeup
www.smithkitforever.com
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Navigating the financial side of the beauty business can be as complex as a smoky eye tutorial—but it doesn't have to be! On the latest Makeup Insider podcast, we're joined by business money mentor and BAS agent Justine McLean to shed light on financial literacy for makeup artists and entrepreneurs. Justine unpacks the necessity of a positive financial mindset and how the story told by your numbers can sculpt a more profitable business path. She also teases her upcoming book 'Become a Business Money Magnet', and reveals how her program helps business owners magnify their financial success. Our conversation is your golden ticket to understanding and valuing your work, determining prices that resonate with your worth, and handling the financial aspects of your business with confidence.
In the realm of beauty, your pricing is your palette, and it's crucial to get the mix just right. This episode paints a vivid picture of how emotional ties to our 'money story' influence the way we value and price our services. Justine McLean guides us through the transformative journey of adopting a non-judgmental approach to financial support, essential for overcoming hurdles and thriving in the business. We dissect the elements of profitable pricing—from covering costs to forecasting cash flow—and how to set prices that not only cover your desired salary but also secure your profit margins. Tune in to unlock the secrets of charging your value and transforming your makeup artistry into a flourishing business.
Work with Justine
Book waitlist – pre-sales start on 1 May and publication is early June
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This weeks episode of is with Nadine Monley, a Sydney-based makeup artist, champions a 'less is more' philosophy in a world dominated by high-glam looks. Her journey into beauty was serendipitous, driven by a friend's influence. Nadine's brand, Beauty Department, reflects her ethos, offering environmentally conscious products like biodegradable oil pads. She believes in enhancing, not masking, natural beauty, using hypoallergenic products like Chanel and skin-matching foundations by Bobbi Brown. Despite industry challenges, Nadine emphasizes finding the right support and building genuine connections. She blends hair and makeup artistry intuitively, prioritizing continuous growth and work-life balance. Nadine's advice to beauty enthusiasts is simple: pursue your vision with heart, stay prepared, and develop a style uniquely your own.Rates Guide
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Unlock the secrets to turning your social media influence into a lucrative business with me, Vanessa Barney, and the insightful Victoria from Hairstyling Formula. We're peeling back the curtain on the untapped potential of digital content for beauty professionals, questioning the common practice of tagging brands in posts. Should you really be giving away your marketing magic for free? Victoria's expertise as an independent hair educator, combined with my own experiences, is set to challenge your approach to social media and help you grasp the true value of your work.
Transform your creative passions into a profitable venture as we delve into the world of affiliate marketing. It's not just about the size of your following; it's about smart, strategic moves that retain sales within your artistic domain. From promoting personal services to navigating affiliate programs, this episode is a treasure trove of practical advice for both established artists and newcomers. Join us as we reveal how to make affiliate marketing work for you, allowing your content to not only attract clients but also to generate a steady income stream.
Finally, we explore the gold mine of affiliate links in the beauty industry through my personal narrative of financial transformation during the pandemic lockdowns. Learn how to seamlessly integrate these links into your services, creating an effortless shopping experience for your clients while padding your wallet with extra earnings. Whether you're touching up a client's hair or teaching a makeup class, we discuss the convenience and benefits of leveraging affiliate marketing to its fullest potential. So grab your brushes and tune in—this conversation is a game-changer for beauty pros looking to level up their digital prowess and financial savvy.
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In this episode of The Makeup Insider Podcast, join Sarah Laidlaw, a prominent figure in the world of hair and makeup, as she offers a candid look into her journey from a hairdresser to freelance artist to leading the hair and makeup direction at Priceline.
Sarah shares firsthand experiences from her career, including insights into fashion photo shoots and the balance between client demands and creative expression.
With an outstanding career that spans 30 years, Sarah has her own unique style for which she has become renowned: classic beauty with a contemporary edge. Sarah’s work reflects an artistic sensibility, which coupled with her attention to detail, produces a ceaselessly stellar result.She effortlessly walks the line between commercial polish and editorial strength and is equally in her element creating everything from subtle, minimal looks to radical transformations. “The transformative ability of hair and makeup is what excites me! I adore both the simplicity of effortless, natural looks right through to big, couture, sculptural shapes.”
Sarah is also 3 x Australian Makeup Artist of the Year. AHFA Make-Up Artist of the Year 2017, and MAGAP Make-Up Artist of the Year 2018 & 2020.
In addition, a series of makeup awards-3 x NSW Make-Up Artist of the Year - 2018, ’19 & ‘20
3 x Event/Bridal Make-Up Artist of the Year - 2018, ’19 & ‘20
2 x Beauty Makeup Artist of the Year - 2018 & ‘20
Editorial Makeup Artist of the Year -2020
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Unlock the secrets to a powerful social media presence with Mariah from Content Queen, who joins Vanessa to talk content strategy.
What we talk about:
- Overcoming Common Business Challenges: Finding the Best Time to Post and Staying Consistent
- Mixing Up Your Content: Not Just Sticking to Instagram
- Using Data to Shape Your Content and Bring in the Right Audience
- Making the Most of Your Content: Tips from Real Experiences
- Engaging Your Audience with Stories and Monthly Themes
- Turning Followers into Fans: Sharing Helpful Content
- Using Hashtags and Tools to Get More Insights
Meet Mariah MacInnes, the brains behind Content Queen. She's not your average digital nomad, Mariah's a storyteller, content marketing strategist, and big visionary with a mission to inform and educate. With over 8 years in marketing and a background in Journalism and PR, Mariah's no stranger to the world of social media marketing, podcasting, blogging and writing (well - let's just say all things content).
Content Queen is a content marketing agency and educational business for online business owners and entrepreneurs.
Website: www.contentqueenmariah.comInstagram (Content Queen): https://www.instagram.com/contentqueenmariah/
Instagram (Mariah): https://www.instagram.com/mariah_contentqueen
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