Afleveringen
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In this episode of The Marketing Factory, host Marisa Candy shares her proven strategies for achieving viral success on LinkedIn. With an impressive reach of 2 million people and 4 million impressions in just 90 days, Marisa emphasizes the importance of engagement and consistency in driving visibility. She outlines essential steps for crafting a successful content strategy, including defining your purpose, understanding your target audience, and maintaining a clear plan.
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Timestamps:
00:00:00 - Introduction
00:00:31 - Welcome to The Marketing Factory
00:00:53 - Overview of Viral Success
00:01:14 - Importance of a Written Strategy
00:01:56 - Understanding Your Target Audience
00:02:28 - Quality Over Quantity
00:02:39 - Consistency and Long-Term Effort
00:03:11 - Leveraging Your Knowledge
00:03:53 - Researching Content Before Posting
00:04:35 - Creating Data-Driven Content
00:05:06 - Tracking and Doubling Down on Successful Topics
00:05:27 - Marketing Help and Call to Action
00:05:48 - Engaging and Growing Your Audience
00:06:19 - Building Authority and Trust Through Consistency
00:07:02 - Engaging with Comments and Connections
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In this episode of The Marketing Factory, host Marisa Candy emphasizes the importance of personal branding for business success. She challenges listeners to step out of their comfort zones and embrace their role as the CEO of "Brand U." Marisa discusses how personal connections drive business relationships, highlighting that people prefer to do business with individuals rather than faceless brands. She promises to provide valuable insights into building a personal brand that goes beyond superficial elements, focusing instead on creating genuine relationships and trust.
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Timestamps:
00:00:00 - Introduction
00:01:02 - Understanding Your Role as CEO of Brand U
00:02:06 - The Importance of a Personal Brand Website
00:03:11 - Overcoming Barriers to Building Your Brand
00:05:07 - Four Steps to Building Your Personal Brand Website
00:06:11 - Real-Life Examples of Personal Branding Success
00:08:10 - Leveraging Your Personal Brand Across Multiple Businesses
00:09:04 - Start Building Your Brand Today
00:09:46 - Connect
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In this episode of The Marketing Factory, host Marisa Candy delves into the often overlooked but essential aspects of marketing that can lead to substantial business success. She emphasizes the importance of understanding customer lifetime value and suggests that picking up the phone to connect with customers can yield valuable insights and relationships. Marisa also highlights the power of face-to-face networking and the significance of building strong referral partnerships. While acknowledging that many marketing tasks may seem mundane, she argues that these foundational activities are crucial for presenting a professional image and achieving impactful results.
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Timestamps:
00:00:00 - Introduction
00:01:02 - The Importance of Boring Tasks in Business
00:02:16 - Boring Marketing Strategy #1: Flyer Drops
00:03:41 - Boring Marketing Strategy #2: Phone Calls
00:05:28 - Boring Marketing Strategy #3: Face-to-Face Networking
00:06:53 - Boring Marketing Strategy #4: Consuming Your Own Media
00:07:57 - Boring Marketing Strategy #5: Good Signage
00:08:40 - Focus on What Works
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In this episode of The Marketing Factory, host Marissa Candy dives into the multifaceted world of marketing, addressing the overwhelming expectations placed on marketers today. Drawing from her two decades of experience, Marissa reacts to viral videos that humorously depict the challenges of being a marketing professional, from managing various roles like strategy and branding to navigating the pressures of social media and content creation. She reflects on how perceptions of marketing have evolved over the years and encourages listeners to embrace their diverse skill sets without the burden of unrealistic expectations. Join Marissa for insightful discussions and proven strategies to create impactful marketing campaigns that drive real business results. Tune in and get ready to turn clarity into action!
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Timestamps:
00:00:00 - Introduction
00:01:07 - The Many Hats of Marketing
00:02:58 - The 7% Marketing Spend Myth
00:05:38 - Ryan Reynolds and Fast Advertising
00:09:47 - Rethinking Customer Experience in Marketing
00:11:25 - Marketing perspective shift
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In this episode of The Marketing Factory, host Marisa Candy dives into the world of impactful marketing campaigns, analyzing what makes them successful or memorable. She emphasizes the importance of integrating humor, catchphrases, and visuals to create lasting impressions. The episode features a detailed discussion of the Dove Reverse Selfie Campaign, highlighting its emotional branding approach and its focus on societal issues such as self-esteem and unrealistic beauty standards.
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Timestamps:
00:00:00 - Introduction
00:00:32 - Welcome to The Marketing Factory
00:01:04 - Ranking Marketing Campaigns
00:01:26 - Dove Reverse Selfie Campaign
00:03:13 - Specsavers "Should've Gone to Specsavers" Campaign
00:04:48 - Doritos Time Machine Commercial
00:05:43 - BMW M-Series Campaign
00:07:31 - Snickers "You're Not You When You're Hungry" Campaign
00:09:12 - Marketing Help and Call to Action
00:09:23 - Bai Horse Whisperer Commercial
00:11:20 - Jaguar Campaign Critique
00:12:25 - Australian Retirement Trust Campaign
00:14:00 - Closing Remarks and Inspiration
00:14:21 - Social Media CTA
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In this episode of The Marketing Factory, host Marisa Candy challenges conventional marketing wisdom, urging listeners to break free from the restrictive rules that often lead to mediocrity. With over two decades of experience, Marisa emphasizes the importance of bold, out-of-the-box thinking to capture consumer attention in today's competitive landscape. She discusses the pitfalls of overwhelming audiences with excessive content and stresses the need to focus on authenticity and brand image. Listeners will learn how to embrace risk and controversy to create unforgettable marketing campaigns that drive real impact.
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Timestamps:
00:00:00 - Introduction
00:01:04 - Breaking the Rules: Bold Marketing Strategies
00:02:08 - Brand Guidelines: A Guide, Not a Rule
00:02:50 - Coca-Cola's Share a Coke Campaign: A Successful Break
00:03:33 - Embracing Controversy: Ben and Jerry's Stand
00:04:25 - Focusing on Experience: Dove's Real Beauty Campaign
00:05:20 - Disrupting Consumer Experience: Spotify's Wrapped Campaign
00:06:38 - Storytelling Over Call to Action: The Lego Movie
00:07:41 - The Power of Creativity: Red Bull and Tesla
00:08:33 - Content Overload: Prioritizing Value
00:09:15 - Taking Risks: The Old Spice Transformation
00:10:10 - Authenticity Over Perfection: The Moldy Whopper Campaign
00:10:43 - Embrace Memorable Marketing
00:11:03 - Stay Connected and Keep Marketing
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In this episode of The Marketing Factory, host Marisa Candy discusses the ever-evolving landscape of digital marketing and the importance of adapting your strategies to stay relevant. Drawing parallels between marketing tactics and fashion trends, Marisa emphasizes that what worked in the past may not be effective today. She highlights key indicators that signal it's time for a marketing makeover, such as declining performance metrics rather than just sales figures. Marisa encourages listeners to closely monitor web traffic, social media engagement, and email open rates to identify potential issues.
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Timestamps:
00:00:00 - Introduction
00:01:24 - Signs It's Time for a Change
00:02:41 - Evaluating Audience and Performance
00:03:46 - Staying Informed and Embracing Innovation
00:04:29 - Shifts in Consumer Behavior
00:06:25 - Conducting Market Research
00:06:46 - Adapting to Platform Changes
00:08:32 - Brand Evolution and Rebranding
00:10:12 - Addressing Underperforming Campaigns
00:11:15 - Responding to External Factors
00:12:09 - Overcoming Business Growth Plateaus
00:12:42 - Internal Business Changes and New Offerings
00:13:34 - Conclusion
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In this episode of The Marketing Factory, host Marissa Candy, an award-winning marketer with over two decades of experience, debunks common misconceptions about marketing. She emphasizes that marketing is not just about selling products or running flashy ads; it's about understanding people, solving problems, and building lasting relationships. Marissa highlights the importance of having a strategic plan and leveraging data to make informed decisions, rather than guessing. Join her as she uncovers the key elements that can help businesses create impactful marketing campaigns that drive real results. Tune in for valuable insights and proven strategies to elevate your marketing efforts!
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Timestamps:
00:00:00 - Introduction
00:01:48 - Misconception 1: Marketing is Just About Selling Products
00:03:02 - Misconception 2: Advertising is the Same as Marketing
00:04:07 - Misconception 3: Always Focus on Acquiring New Customers
00:06:23 - Misconception 4: Data-Driven Marketing is Only for Big Companies
00:07:27 - Misconception 5: Social Media is All About Promotion
00:09:22 - Misconception 6: Viral Marketing is the Holy Grail
00:10:15 - Misconception 7: Marketing is All About Creativity
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In this episode of The Marketing Factory, host Marisa Candy dives into the world of viral marketing on TikTok, sharing insights on how to elevate a boring business into a viral sensation. With over two decades of experience as an award-winning marketer, Marisa discusses the current distrust in digital media and the perception of influencers. She reacts to various viral marketing videos, illustrating the impact of branding through relatable examples, like how the type of laptop someone uses can shape perceptions.
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Timestamps:
00:00:00 - Introduction
00:01:19 - The Power of Branding
00:03:11 - The iPod Nano and Product Launches
00:04:46 - Making a Boring Business Viral on TikTok
00:07:06 - Marketing Help for Business Owners
00:07:26 - Marketing Secrets: Scannable Content
00:09:11 - Gary Vee on Content Creation
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In this episode of The Marketing Factory, host Marissa Candy dives into the critical role of your team as the driving force behind your service-based business. She introduces the concept of the 80-20 rule, highlighting how 80% of revenue often comes from just 20% of your audience. Marisa teases a special offer for listeners to enhance their marketing strategies. With over two decades of experience, she shares proven tactics for creating impactful marketing campaigns that yield real results. While many marketing promises come with guarantees, Marisa emphasizes the uniqueness of each business and shares her own success story of generating leads and business in just one month, covering an entire yearโs marketing fees.
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Timestamps:
00:00:00 - Introduction
00:00:10 - Understanding the 80-20 Rule
00:00:41 - Welcome to The Marketing Factory
00:01:02 - The Reality of Marketing Promises
00:01:34 - The Power of a Solid Strategy
00:02:06 - Introducing Talent Insight Solutions
00:03:11 - The Role of Your Team in Business Growth
00:04:14 - Choosing the Right Marketing Partner
00:04:45 - Defining Business Purpose and Audience
00:05:38 - Identifying Promotional Priorities
00:06:55 - Finding Your Leading Lady in Business
00:07:06 - Creating a Digital Strategy
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In this episode of The Marketing Factory, host Marissa Candy reveals eye-opening statistics about Australian businesses, highlighting that 50% operate without a written strategy and 43% of small businesses are currently unprofitable. Marissa emphasizes the urgency for change and offers actionable insights to help listeners develop a marketing strategy in just 10 minutes. She encourages hairdressers to think creatively about their offerings, suggesting services like blow-dries that resonate with customers.
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Timestamps:
00:00:00 - Introduction
00:01:04 - The Importance of a Marketing Strategy
00:01:36 - Priming Your Mind for Strategy Development
00:03:00 - Defining Your Business Identity
00:03:42 - Identifying Your Target Audience
00:04:14 - Analyzing Your Current Messaging
00:04:55 - Understanding Your Competitors
00:05:49 - Clarifying Your Offerings
00:06:10 - Choosing Your Focus for Marketing
00:08:06 - Creating a Targeted Campaign Example
00:09:32 - Launching Your Campaign
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In this episode of The Marketing Factory, host Marissa Candy delves into the transformative impact of AI on marketing, reflecting on the pivotal moment in February 2023 when AI became an integral part of daily marketing strategies. Marissa takes a look back at the evolution of business, from the early 1900s when entrepreneurs relied solely on foot traffic at their stalls, to today's golden age of marketing, defined by the accessibility of the internet, social media, and emailโtools that are available at a fraction of the cost compared to just a decade ago. She shares five powerful strategies to help businesses achieve impactful results in the coming year.
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Timestamps:
00:00:00 - Introduction
00:01:12 - Setting the Scene: A Look Back at Marketing History
00:03:00 - Strategy 1: Personalization Through AI
00:06:56 - Strategy 2: Video Marketing Domination
00:09:16 - Strategy 3: Partnerships with Micro-Influencers
00:10:53 - Strategy 4: Social E-Commerce and Integration
00:11:27 - Strategy 5: Sustainability and Ethical Marketing
00:12:43 - Conclusion: Taking Action in Modern Marketing
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In this episode of The Marketing Factory, I dive into the critical topic of marketing your business during the off-season. With over two decades of experience as an award-winning marketer, I emphasize how important it is to stay relevant year-round, especially for businesses that depend on seasonal sales. I encourage you to identify your specific off-peak periods based on your industryโwhether you're in tourism, back-to-school supplies, or holiday retail. I also talk about the challenges of relying on social media for marketing, comparing it to building a business on crown land, where changes are out of your control.
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Timestamps:
00:00:00 - Introduction
00:00:21 - Social Media as Crown Land
00:00:42 - Welcome to The Marketing Factory
00:01:03 - Marketing in the Off-Season
00:01:25 - Identifying Your Industry's Off-Season
00:02:07 - Rule 1: Define Off-Season for Your Audience
00:03:00 - Christmas Shop Example
00:04:03 - People are Creatures of Habit
00:05:10 - Gym Membership Trends
00:07:17 - Marketing Help Offer
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In this episode of The Marketing Factory podcast, host Marissa Candy dives into the art of marketing products and services often deemed "boring." She challenges the notion of what constitutes a boring business and emphasizes that just because a product may seem unexciting, it doesn't mean the marketing has to be dull. Marissa encourages listeners to embrace unpredictability in their marketing strategies, suggesting that there are vast opportunities for creativity in every industry. With over two decades of experience as an award-winning marketer, she shares proven strategies to transform perceived limitations into powerful marketing campaigns that drive real impact.
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Timestamps:
00:00:00 - The Power of Unpredictability in Marketing
00:01:03 - Identifying Boring Products and Services
00:02:19 - The Importance of Attention in Marketing
00:03:34 - Learning from Virgin Airlines
00:04:59 - The Unpredictability of Steve Irwin
00:05:30 - Finding Your Unique Angle
00:06:22 - Case Study: Human Resources Marketing
00:08:30 - Creative Approaches to Safety Messages
00:10:03 - Redefining Boring into Exciting
00:10:24 - Closing Thoughts and Call to Action
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In this episode of The Marketing Factory, host Marissa Candy dives into the world of viral marketing and unconventional strategies. She shares her reactions to a viral video featuring young entrepreneurs who are making six figures a month through innovative use of Snapchat. Marisa emphasizes the importance of thinking differently about marketing and highlights the success of these young individuals who seized an opportunity in a lesser-known niche.
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Timestamps:
00:00:00 - Introduction
00:01:00 - Viral Video Reactions: Snapchat Success
00:03:10 - The Importance of Marketing Fundamentals
00:05:10 - Burger King's Moldy Whopper Campaign
00:07:40 - The Power of Branding: Gary Vee's Insights
00:09:00 - Red Bull's Marketing Strategy and Social Proof
00:11:00 - Building a Complete Brand Identity
00:12:30 - Conclusion and Call to Action
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In this episode of The Marketing Factory Podcast, host Marissa Candy dives into the significance of a logo in shaping a company's identity and trustworthiness. Drawing on insights from studies, Marissa highlights that a substantial 90% of Australians believe a company's image, including its logo, affects their trust in the business. Furthermore, 60% of consumers are willing to pay more for brands they trust, underscoring the importance of a visually appealing and professional logo. Marissa encourages listeners to focus on their unique business identity rather than comparing themselves to larger companies, emphasizing that investing in quality can set their business apart and drive impactful marketing results.
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Timestamps:
00:00:00 - The Importance of Your Logo
00:01:13 - How Much Does Your Logo Matter?
00:02:48 - First Impressions Count
00:04:36 - Logo as the Foundation of Your Business
00:06:30 - Investing in Quality Logos
00:07:51 - Learning from Successful Brands
00:09:09 - Tips for Creating a Good Logo
00:10:36 - Summary: The Impact of a Strong Logo
00:11:08 - Conclusion: Building Customer Loyalty
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In this episode of The Marketing Factory Podcast, host Marisa Candy delves into the crucial topic of brand reputation and its impact on marketing success. With over two decades of experience in the marketing field, Marisa emphasizes the importance of making honest promises in your marketing efforts and delivering on those promises to build trust with customers. She highlights the challenges posed by the unregulated nature of digital media, where misleading claims can harm your reputation.
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Timestamps:
00:00:00 - Building Trust in Marketing
00:01:04 - The Fastest Way to Destroy Marketing Efforts
00:02:06 - Understanding Marketing Promises
00:03:09 - Real-Life Examples of Promises and Deliveries
00:05:05 - The Importance of Not Overpromising
00:06:06 - The Untrusted Nature of Digital Marketing
00:08:13 - Handling Bad Reviews
00:09:40 - Lessons from Tom O'Toole
00:11:35 - Conclusion and Call to Action
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In this episode of the Marketing Factory Podcast, host Marisa Candy dives into the essential elements that can make or break your websiteโs conversion rates. With over two decades of marketing experience, Marisa emphasizes the importance of having a functional website that allows users to reach their desired outcome within three clicks. She discusses the significance of responsive design, targeted content, and conversational tone to engage your audience effectively. Additionally, Marisa highlights the necessity of clear calls to action and suggests limiting the number of desired outcomes to two or three for maximum impact.
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Timestamps:
00:00:00 - Introduction
00:00:31 - Welcome to The Marketing Factory Podcast
00:01:02 - Why Your Website Won't Convert Without These Three Things
00:01:25 - The Visitor's Journey: Landing on Your Website
00:02:08 - Treating Website Visitors Like Strangers
00:03:00 - Avoid Shouting at Your Visitors
00:04:28 - Targeted Content for Your Audience
00:05:11 - Marketing Help for Business Owners
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In this episode of The Marketing Factory, I dive into the challenges of marketing taboo services amidst changing industry regulations. Iโll be sharing why clarity in communication is absolutely crucial, and Iโll use the analogy of overloaded business cards that only end up confusing potential clients. Iโll also talk about how to navigate advertising constraints, especially in industries like healthcare, law, and finance, where the rules are particularly strict. Join me as I explore innovative strategies for promoting your services effectively, while still sticking to the necessary guidelines. You donโt have to throw in the towel just because the regulations have changedโthereโs always a creative way forward!
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Timestamps:
00:00:00 - Introduction
00:01:03 - Welcome to The Marketing Factory Podcast
00:01:24 - Marketing Taboo Services
00:02:49 - Case Study Introduction: Joy by Nature
00:03:41 - Game: What Does This Business Do?
00:04:22 - Understanding Joy by Nature's Industry
00:05:25 - Strategic Approach to Marketing Changes
00:06:17 - Branding and Messaging for Joy by Nature
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Ready to stop wasting time and money on marketing that doesnโt deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-call
In this episode of The Marketing Factory podcast, host Marissa dives into the critical topic of choosing a marketing agency that delivers results. Drawing on her extensive experience as a founder and award-winning marketer, Marissa discusses the importance of ensuring a good relationship between your team and the marketing agency you select. She emphasizes that itโs essential to consider who in your business will be working with the agency and to ensure they mesh well with the agency's team. Additionally, Marissa shares insights on the significance of selecting an agency based on the location of your target audience. If you've ever had a challenging experience with marketing, you're not aloneโthis episode aims to equip you with the strategies you need to make informed decisions and achieve impactful results for your business.
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https://www.instagram.com/mariscandy/
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Timestamps:
00:00:00 - Choosing the Right Marketing Agency
00:01:02 - Understanding the Importance of Relationships
00:02:27 - Identifying Your Needs and Specialties
00:05:03 - Evaluating Agency Experience and Success
00:08:35 - The Importance of Location in Marketing
00:10:00 - Trial Periods: Testing the Waters
00:10:41 - What Makes The Marketing Factory Different
00:11:25 - Key Takeaways and Final Thoughts
00:11:56 - Closing Remarks and Call to Action
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