Afleveringen
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This episode wasnât supposed to happen this week.
But after nearly every one of my Q2 strategy calls with our production clients turned into the same conversationâhow do I keep podcasting, how do I keep selling, with everything happening?âI knew we needed to talk about this now.
Because the world is heavy. The news is overwhelming. And showing up to sell your work can feel, at best, weird, and at worst, totally inappropriate.
In this episode of The More Profitable Podcast, weâre digging into how to keep using your show as a sales tool when it feels like everything around you is falling apart, and why going quiet is the worst thing you can do right now. Not just for your business, but for your community.
0:00 â Why this episode wasnât plannedâand why it couldnât wait
2:03 â The emotional weight of showing up right now (and why itâs real)
4:58 â Selling isnât tone-deafâitâs survival
7:49 â Why your podcast has to stay consistent when everything feels uncertain
10:31 â How to acknowledge whatâs happening without turning your podcast into a news feed
13:06 â Speaking through your lens: how to be useful instead of overwhelmed
15:16 â Why your content matters more when buyers are hesitant
17:13 â Selling vs. screaming: how to invite, not beg
18:49 â Yes, you have to repeat your offer (more than you think)
20:11 â The role of outside support when everything feels murky
21:07 â Donât white-knuckle it: what support might look like right now
Mentioned In Podcasting When Everything Feels Like Itâs on FireSubscribe to The Podcast Newsroom for exclusive episodes
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What Working With Uncommonly More Looks Like
Need support that actually makes podcasting easier right now?If your show feels heavy, misaligned, or like one more thing youâre dragging across the finish lineâyou donât have to figure it out alone.
Whether you need a one-time reset with a Podcast Strategy Intensive or full ongoing support through Podcast Production, weâre here to help you make your podcast actually work for your business.
Letâs make it sustainable. Letâs make it strategic.
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Most podcast launches start with excitement⊠and end in exhaustion.
The energyâs high, the mic is shiny, and the ideas are flowingâuntil theyâre not.
A few episodes in, youâre wondering if itâs even worth it. The show feels like a chore, the ROI is nonexistent, and suddenly, youâre avoiding your own upload day.Hereâs the truth: most business owners make one (or more) of five major mistakes when launching a podcast. And if your show is already live and not doing what you hopedâitâs probably still one of these.
In this episode of The More Profitable Podcast, weâre digging into each one and showing you how to build a podcast that actually works for your business instead of draining it.
4:00 â Why launching without a business goal makes podcasting feel pointless
14:58 â The difference between buying new gear and having a real strategy
17:45 â How survival mode turns your podcast into a weekly chore
23:02 â The real reason your show feels invisible (and itâs not a lack of content)
26:42 â Why even a well-built podcast wonât deliver overnight
Mentioned in 5 Mistakes Business Owners Make When Launching a Podcast:Subscribe to The Podcast Newsroom
Why Strategy Will Always Outperform Fancy Equipment
The Podcast Launch Accelerator
Your Podcast Shouldnât Be a StruggleâIt Should Be a Sales Asset
The Profitable Podcast Launch Accelerator helps you launch your podcast with a plan, with purpose, and with a clear path to ROI.
Inside, we build your first season, your content strategy, and your launch planâall so your podcast actually drives sales. Click here to learn more and grab your spot.
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Zijn er afleveringen die ontbreken?
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Most podcasters I talk to are worried about sounding âtoo salesy.â They donât want to push too hard. They donât want to annoy people.
And I get it. You donât want to sound like a walking infomercial.
But hereâs the problem. That fear of being too much is precisely whatâs keeping your podcast from doing its job. Your show should be a sales asset. That means you need to be okay being clear, confident, and yesâa little salesy.
In this episode of The More Profitable Podcast, weâre unpacking the mindset that keeps podcasters from selling and the brass tacks strategy that fixes it. So if youâve been avoiding the CTA or dancing around your offer, this oneâs for you.
3:14 â How fear of being âtoo muchâ is quietly sabotaging your strategy
5:25 â The real job of a service-based business owner (spoiler: itâs not just delivering the service)
7:29 â Why being strategic about what comes next is your most important job
8:02 â What makes a podcast a sales asset without feeling like a nonstop pitch
10:04 â The question that makes aligning content with sales goals super simple
11:09 â What content to create to guide listeners from curiosity to conversion
11:24 â Why most podcasters skip the most powerful sales tool they could be using
12:02 â Salesy isnât badâitâs your job
13:45 â Why managing expectations is critical for conversion
14:58 â How to get help building assets that do the selling for youMentioned in Why âBeing Too Muchâ Is Costing You Sales
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What Working With Uncommonly More Looks Like
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You know whatâs way easier than mapping out a podcast strategy? Buying another piece of gear. A fancy mic, a branded mic flag, a backdrop that screams, âIâm a professional, I swear.â
I see podcasters do this all the timeâdrop serious cash on equipment, convinced itâs the missing piece. But the hard truth? A $500 microphone wonât fix a bad content plan. A custom backdrop wonât turn your podcast into a sales tool. And no amount of fancy equipment will make up for the fact that you donât actually have a strategy.
In this episode of The More Profitable Podcast, weâre talking about why content and strategy will always win over tech. Because while a good mic might make you sound polished, itâs your message and plan that actually make your podcast work for your business.
0:00 â Why itâs so tempting to think better gear = better podcast
2:23 â The Daria metaphor that explains why gear isnât the answer
3:59 â Why most podcasters invest in equipment instead of strategy
7:02 â How a content plan that works as a sales plan changes everything
11:17 â The sneaky reason your podcast isnât converting listeners into clients
16:38 â How a repeatable process makes podcasting easier (and way more profitable)
19:52 â The Profitable Podcast Launch Accelerator beta is closing soonMentioned in Why Strategy Will Always Outperform Fancy Equipment
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Look, I get it. Starting a podcast feels like a big commitment. So instead, youâre stuck in the âI just need to be more readyâ loopâwhich is really just a very professional way of procrastinating.
The truth? You donât need a bigger audience. You donât need to study the art of podcasting like itâs an AP class. And you definitely donât need to wait until you magically feel ready.
If you have a solid offer, see any success on social media, and keep repeating yourself in sales conversationsâyouâre already ready. So letâs talk about why waiting is just costing you time (and letâs be real, sales).
0:00 â Why waiting until you âknow moreâ is keeping you stuck
4:26 â The first sign youâre ready: You have an offer that sells
9:03 â How a podcast makes selling easier (without making you work harder)
11:00 â The second sign: Youâre already seeing engagement on social media
14:45 â Why social media alone is the worst long-term strategy
16:38 â The third sign: You keep answering the same questions in sales calls
19:52 â How to use a podcast to pre-educate leads (and stop repeating yourself)
22:47 â The Profitable Podcast Launch Accelerator is open for beta enrollment
Mentioned in Youâre More Ready to Launch Your Podcast Than You ThinkSubscribe for exclusive episodes on The Podcast Newsroom
How to Make How-To Content That Drives Sales
Podcast Housekeeping: How to Create the Perfect Podcast Introduction
Should You Have Guests on Your Podcast
Join the Profitable Podcast Launch Accelerator
Letâs Be HonestâYouâre Never Going to âFeelâ ReadyLaunching a podcast isnât about feeling readyâitâs about having a plan that makes your show an actual business asset (instead of just another content obligation).
Inside the Profitable Podcast Launch Accelerator, weâre building your first season togetherâso your podcast attracts the right people, makes selling easier, and doesnât turn into a never-ending to-do list.
The beta round is open right now (but not for long). If youâre done overthinking it and ready to actually use a podcast to sell smarter, grab your spot now.
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If social media feels like an endless grind, youâre not alone. The constant demand for fresh content, chasing trends, and figuring out what to post next can be exhausting. But what if your podcast could do the heavy lifting for you?
In this episode of The More Profitable Podcast, weâre diving into how your podcast can be the foundation of your content strategy, making social media easier, more effective, and way less time-consuming. Iâll walk you through the exact process I use to repurpose podcast content into high-impact social media postsâwithout spending hours glued to my phone.
0:00 â Why social media feels like an endless hamster wheel
1:00 â The real difference between podcast content and social media posts
3:14 â My background in social media marketingâand why I stepped away
5:06 â The mindset shift that makes content creation sustainable
6:47 â How to use your podcast as a content engine for social media
8:12 â The #1 reason social media feels overwhelming (and how to fix it)
9:56 â A breakdown of exactly what I repurpose from each podcast episode
11:06 â How I use AI to streamline my social media process
12:44 â The different types of content you can create from one episode
14:47 â The importance of thought leadership content (beyond promo posts)
16:12 â The missing piece: Why your podcast strategy must come first
18:07 â Introducing the Profitable Podcast Launch Accelerator (beta spots open now!)
21:27 â Why your podcast should be the foundation of your entire marketing strategy
Mentioned In How Podcasting Makes Social Media Easier and More EffectiveSubscribe for exclusive episodes on The Podcast Newsroom
Join the Profitable Podcast Launch Accelerator
Ready to Launch a Podcast That Works Like a Sales Asset?Most podcasts donât drive sales, not because podcasting doesnât work, but because they werenât built strategically from the start.
Thatâs exactly why I created the Profitable Podcast Launch Accelerator. In this 60-day, one-on-one container, weâll build a 12-episode season designed to attract, nurture, and convert the right listeners, so your podcast actually supports your business goals instead of just adding more to your to-do list.
The beta round is open now, but spots are limited. If youâre ready to launch a podcast that fuels your marketing and sales, join now at exclusive pricing.
Your podcast should be a business asset, not just more content. Letâs make that happen.
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Letâs be real. Showing up and recording your podcast is only part of the equation. If your show isnât bringing in leads, driving conversations, or making sales easier, then itâs not doing the job you hired it to do.
In this episode of The More Profitable Podcast, weâre breaking down the biggest red flags that signal your podcast isnât working as a business asset and what you can do to fix it. Whether youâre feeling stuck on the content hamster wheel, frustrated by a lack of engagement, or just wondering if your podcast is actually pulling its weight, weâre going to get to the bottom of it.
Because your podcast isnât just a content box to check. It should be working for you, not adding to your workload.
2:15 â The biggest red flags that your podcast is underperforming
6:40 â Why steady or growing downloads donât always mean your show is working
11:05 â The simple audit that helps you diagnose whatâs not working
16:30 â How to shift from just creating content to building a sales-driven podcast
22:55 â Why outsourcing podcast production might be your best move
Mentioned In, Is Your Podcast Doing the Job You Hired It to Do?Subscribe for exclusive episodes on The Podcast Newsroom
How 12 Years of Podcasting Changed My Sales Game Forever
How to Make How-To Content That Drives Sales
Ready to Make Your Podcast Work for You?If your podcast isnât driving sales, itâs time to make a change.
Want a clear plan that actually supports your business goals? Book a Podcast Strategy Intensive, and weâll audit your show, refine your messaging, and build a sales-focused content plan designed to drive results. Get started here.Need strategy with built-in production support? Our production clients donât just get editing, they get a quarterly strategy call to ensure their podcast is aligned with their business goals while we handle the execution. Learn more here.Your podcast should be working as hard as you do. Letâs make that happen.
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Letâs be realâpodcasting isnât the only thing on your plate. Youâre running a business, working with clients, and honestly? Some days, just existing in the world feels like enough of a challenge.
But hereâs the thingâyour podcast shouldnât feel like a never-ending to-do list. It should work for you, not add to your stress. Thatâs exactly what weâre tackling today.
In this episode of The More Profitable Podcast, Iâm breaking down the three key systems that keep my podcast runningâeven when Iâm slammed with work, on vacation, or just not feeling it. Youâll learn how to stay ahead, reduce the last-minute scramble, and create a show that supports your business without draining your time.
2:27 â Why life will always get in the way (and how to prepare for it)
6:07 â The biggest mistake podcasters make that leads to burnout
10:26 â How planning ahead keeps your show sustainable
15:02 â The power of templates & tools for easier production
22:29 â How to build flexibility into your podcast strategy
Mentioned in Make Sure Your Podcast Strategy Aligns with Your Business GoalsSubscribe for exclusive episodes on The Podcast Newsroom
The Real Reason You Canât Batch Your Podcast (and why itâs costing you big time)
Stop letting your podcast be just another task on your to-do listâletâs make it work for you.
If youâre ready to create a show that supports your business without the stress, letâs build the right systems together.
Book a Podcast Strategy Intensive to get a custom plan that aligns your podcast with your business goals.Need full production support? My team can handle editing, show notes, and marketing so you can focus on what you do best.Either way, head to Uncommonly More and book a call today. Letâs make your podcast a sustainable, strategic asset that drives results.
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A lot of podcasters hit a point where they start wondering, Why am I even doing this?âespecially when their show isnât generating leads or sales. If your podcast feels like a time suck instead of a sales tool, youâre not alone. The problem isnât podcasting itselfâitâs that your strategy hasnât kept up with your business.
If your offers, messaging, or ideal clients have evolved, but your podcast is still following the same old plan, itâs no wonder itâs not driving results. Thatâs exactly what weâre fixing today.
In this episode of The More Profitable Podcast, Iâm breaking down why podcasters fall into the trap of just putting out content instead of creating a sales-driven show. Youâll learn how to realign your strategy, avoid the most common mistakes, and ensure every episode supports your business goals. By the end, youâll know exactly how to shift your podcast from a frustrating obligation to a powerful sales asset.
00:00 â Why you feel like your podcast isnât working anymore
02:12 â How strategy (not more content) creates sales from your show
05:16 â The biggest mistake business owners make with their podcast
10:54 â Why your content might be attracting the wrong audience
17:10 â How to ensure your podcast aligns with your offers and sales goals
23:42 â The real reason most business owners struggle to DIY their strategy
Mentioned in Make Sure Your Podcast Strategy Aligns with Your Business GoalsSubscribe for exclusive episodes on The Podcast Newsroom
How Nicole Otchy Uses Her Podcast as a Sales Asset
Stop treating your podcast like a never-ending content treadmillâstart using it to actually grow your business.
Book a Podcast Strategy Intensive today and create a plan that turns your podcast into a true sales tool, helping you attract the right listeners and move them toward becoming clients. Learn more and book your spot now.
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A lot of podcasters believe that if they just keep showing up, the right clients will eventually find them. But hereâs the dealâconsistency alone doesnât create sales. Strategy does.
If your podcast isnât bringing in leads or converting listeners into clients, itâs not because you need to show up more. Itâs because your content isnât working as a sales asset. And thatâs exactly what weâre fixing today.
In this episode of The More Profitable Podcast, Iâm breaking down why consistency isnât enough and what really makes a podcast drive sales. Youâll learn how to shift your episodes from random content to intentional sales tools, so your show isnât just keeping you busyâitâs growing your business. By the end, youâll have a clear plan for creating episodes that position you as the expert and move listeners toward working with you.
00:00 â Why consistency alone doesnât generate sales
02:10 â How your podcast should act as a sales asset (not just content)
05:16 â The difference between content creators and business owners
10:56 â Why repetition builds trust and authority (and why it matters)
17:10 â Aligning your podcast content with your offers for better conversions
23:42 â Turning your podcast into an evergreen sales tool
Mentioned in Why Consistency Alone Wonât Make Your Podcast ProfitableSubscribe for exclusive episodes on The Podcast Newsroom
Podcasts for Profit: How Nicole Otchy Uses Her Podcast as a Sales Asset
Stop creating content just to stay consistentâstart building a podcast that actually works for your business.
Book a Podcast Strategy Intensive today and create a plan that turns your episodes into a sales asset, helping you attract the right listeners and move them toward becoming clients. Learn more and book your spot.
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How-to content might seem like the backbone of a successful podcast, but itâs often doing more harm than good for experts like us. Instead of guiding your listeners toward working with you, it leaves them overwhelmed, stuck in âDIY mode,â and unsure what to do next.
Feeling like youâre giving away too much for free or that your podcast isnât converting the way it should? Youâre not alone. Thatâs why itâs time to shift how you approach how-to content.
In this episode of The More Profitable Podcast, Iâm breaking down three episodes of my own show to show you exactly how to create how-to content that drives sales. Youâll see how these episodes balance helpfulness with strategy, guiding listeners toward making decisions that lead to working with you. By the end, youâll have a clear framework for crafting episodes that actually convert while still delivering value.
00:00 â Why how-to content often backfires
02:10 â How to shift how-to episodes from distraction to action
05:16 â Example 1: Private podcasts for launches
10:56 â Example 2: Starting a podcast with minimal tools
17:10 â Example 3: Recording better podcast interviews
23:42 â Turning helpful content into evergreen sales assets
Mentioned in How to Make How-To Content That Drives Sales
Subscribe for exclusive episodes on The Podcast Newsroom
Book a Podcast Strategy Intensive: Learn more and book your spot
Stop overwhelming your listeners with endless how-to content and start guiding them into action.
Book a Podcast Strategy Intensive today and create a customized plan to craft episodes that position you as part of the solution, drive sales, and build lasting trust with your audience. Learn more and book your spot.
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Twelve years of podcasting comes with plenty of lessonsâespecially when it comes to sales. From launching a show to evolving it into a true business asset, Iâve learned the hard way what works and what doesnât when it comes to building trust and driving conversions.
If your podcast feels like itâs âjust contentâ instead of a tool for growth, these lessons will help you shift gears. The truth is, what connects with your audience and moves them to action isnât always what you think it is, and Iâm here to help you see the difference.
In this episode of The More Profitable Podcast, Iâm sharing three sales lessons that transformed my podcast and business. Weâll talk about why itâs crucial to focus on what your audience needs, how to stop comparison from derailing your momentum, and the surprising role clarity plays in closing the gap between listeners and clients.
02:36 â Why blogging didnât workâand how podcasting became a better solution.
04:07 â The evolution of The More Profitable Podcast and its rebrands.
05:13 â Sales Lesson #1: Focus on what your audience needs, not just what they want.
16:50 â Sales Lesson #2: How comparison can derail your progress and hurt your sales.
24:34 â Sales Lesson #3: Why ego and fear are holding you back from meaningful connection.
29:07 â Bonus Insight: Clarity is your best tool for converting listeners into clients.
Mentioned in How 12 Years of Podcasting Changed My Sales Game ForeverSubscribe for exclusive episodes on The Podcast Newsroom
How to Rebrand Your Podcast and Set Yourself Up for Growth
Book a Podcast Strategy Intensive: Learn more and book your spot
Stop spinning your wheels and start seeing results from your podcast!
Book a Podcast Strategy Intensive today and create a customized plan to turn your podcast into a focused, trust-building sales tool that aligns with your business goals. Learn more and book your spot.Send us a text
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Most business owners aspire to build trust with their podcastsâbut hereâs the catch: trust-building often gets tangled up with education. While teaching your audience can be valuable, itâs not the onlyâor even the bestâway to earn their trust. In fact, you might be unintentionally eroding trust every time you hit record.
In this episode of The More Profitable Podcast, weâre diving into three common mistakes that slow down trust-building and push listeners further from making decisions. Youâll learn why these missteps happen and discover alternative approaches to fostering connection and credibilityâwithout resorting to over-explaining or chasing perfection.
3:39 - Why you must speak to one person, not a crowd.
8:07 - What happens when you overwhelm your listener with too much information.
12:59 - Why you should ditch the perfect host persona
19:56 - Things to remember when you sit down to record your next episode
Mentioned In 3 Ways to Build Trust That Have NOTHING To Do With Educating Your Listener
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Ready to turn your podcast into a strategic business asset? Book a Podcast Strategy Intensive today and create a tailored plan to leverage private podcasts in your next launch.Send us a text
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Private podcasts can be a game-changer for your next launchâif you know how to use them strategically. Too often, business owners treat private podcasts like public shows, missing out on their full potential to engage a warmer audience and drive conversions.
In this episode of The More Profitable Podcast, Iâm breaking down exactly how to make private podcasts work for your launches. From the mindset shifts that set the tone for success to the structure and calls to action that guide listeners toward your offer, weâre covering it all.
Whether youâre in pre-launch mode or looking for a fresh way to connect with your audience, this episode will help you craft a private podcast strategy that supports your sales goals without adding extra complexity to your plate.
00:30â Why private podcasts are the ultimate launch asset.
02:45 â Understanding the role of warmer audiences in private podcast strategies.
06:15 â The tech tools Stacey recommends: Hello Audio and Just Cast.
08:50 â Avoiding the biggest mistake creators make with private podcast calls to action.
13:30 â How to structure your episodes for maximum impact and conversion.
17:00 â Tips for embedding dynamic calls to action into every episode.
Mentioned In How to Use a Private Podcast to Boost Your Next LaunchHello Audio
Just Cast
Lindsay Padilla on Private Podcasting
3 Ways to Use a Private Podcast to Grow Your Business
Subscribe to The Podcast Newsroom.
Take the Next Step
Ready to turn your podcast into a strategic business asset? Book a Podcast Strategy Intensive today and create a tailored plan to leverage private podcasts in your next launch.Send us a text
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youâre using your podcast to grow your business, ideally, your podcast fits into your larger service offerings. But are you clear on how they come together?
Client and longtime listener Shannon Baker recently worked with me in a Podcast Strategy Intensive to revamp her podcast. Then, she immediately put into action the plan we created together.
In todayâs episode, she joins me to talk about how she started thinking of her podcast as part of her offerings and how that changed her show and her business.
3:00 - Who Shannon is and what she does
5:53 - A rundown of Shannonâs time working with me and why she needed to make a change in her business
12:45 - How the podcast strategy intensive helped everything on the marketing side fall into place for Shannon
16:50 - What Shannon expected to get out of the intensive beforehand and the big win she came away with
20:50 - The process Shannon used to hit the ground running in implementing her new plan
25:09 - Something else I spend time working with clients on during a strategy session that may surprise you
27:20 - Advice for anyone sitting on the fence about booking an intensive
Connect with Shannon BakerShannon is a podcaster and business strategist. She uses over twenty years of small business management experience to help her clients get organized and create business systems so they can leave overwhelm behind, get things done and spend their time on what matters most.
Through the Mind Your Time Podcast and the MY-T Society membership she helps purpose driven women with online businesses be more intentional with their time whether they have a tight schedule or an aversion to technology. She strongly believes being busy is not a badge of honor. We just need to use our POWER to use our time wisely and create success on our own terms.
You can connect with Shannon on Instagram @the_shannonbaker. To learn how you can grow your business without being overwhelmed, tune into her FREE audio training.
Mentioned In How Aligning Your Podcast and Your Offer Create Clarity for You and Your Listener with Shannon Baker
Mind Your Time Podcast with Shannon Baker
Shannon Baker on Instagram
Podcast Newsroom
Learn more about Podcast Strategy Intensives
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Do I have a treat for you, I'm hanging out with the fabulous Nicole Otchy, who's sharing her experience shifting from personal stylist to becoming the go-to business consultant for personal stylists looking to up their business game. And guess what? She's even spilling the beans on her new podcast, The Six Figure Personal Stylist Podcast.
We're getting down to the nitty-gritty of how podcasting isn't just about hitting 'record' â it's a whole strategy game, baby! I suggest grabbing your notebook because Nicole's sharing some essential insights.
In this episode of The More Profitable Podcast, Nicole shares her chill approach to launching the new podcast, and how she turns every episode into an actual sales asset built to convert. We even wrap up with a heart-to-heart on why it's super important to not go solo when you're building your empire. Nicole's got plans for a membership and group program that's got her podcast as its wingman!
2:22 - Nicole shares her transition from personal stylist to business consultant and the launch of her styling consultancy.
4:02 - Nicole reflects on her first podcast's lack of strategic use and the challenges she faced in its promotion.
7:27 - The importance of proactive marketing and building relationships through the podcast.
9:28 - Nicoleâs shift from reactive to a proactive approach in podcasting and marketing.
17:47 - Your permission slip to allow your first 20 episodes to be bad and the low-key launch approach.
21:17 - The benefits of having an established audience and building relationships before launching a podcast.
25:31 - The importance of building relationships with your podcast audience.
26:57 - Exploring the benefits of utilizing Podcast Strategy Intensives to gain insights and learning from the "shitty 20 episodes".
30:13 - How The Profitable Podcaster Mastermind helped Nicole in refining messaging, understanding the audience, and improving podcasting skills.
36:23 - The power of podcasting as a tool for practicing sales skills.
42:23 - Nicole shares examples of how her podcast episodes have influenced potential clients' decisions.
44:11 - My favorite Instagram hack for sharing my most shared podcast episodes.
49:25 - Visibility fears and the impact of vulnerable podcast episodes on audience engagement.
57:19 - The value of strategic support, accountability, and taking action to progress in podcasting and business.
Connect with Nicole OtchyThe Styling Consultancy | Instagram
The Six Figure Personal Stylist Podcast
Mentioned In Podcasts for Profit: How Nicole Otchy Uses Her Podcast as a Sales AssetPodcasting for Profitability Roundtable
Podcast Strategy Intensive
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Business owners are always curious to know what other entrepreneurs have the most success with. From niches and marketing methods and platforms to actual products and services offered, theyâve always wanted information thatâd help them get a leg up.
For podcasters, that curiosity includes the kind of episode content thatâs most popular with listeners. On this show, Iâve recommended specific episode types I think every podcaster should create. And much to my delight, the three most downloaded episodes of this show in 2024 happen to fall into these categories. So if youâre curious to know what they are and why they worked, letâs dive into it!
In this episode of The More Profitable Podcast, youâll learn which three episodes were our most popular this year and why theyâre such valuable assets. Iâll also reveal how I know they worked, beyond the fact that they were the most downloaded ones of the year.
1:14 - Why highlight these three episodes? A behind behind-the-scenes reveal
6:16 - Why the most popular episode this year worked on a client education and activation level
11:39 - The audio sales page episode that proves why these kind of episodes are logical, must-have assets for your show
16:15 - The third most popular episode in 2025 and how episodes like it allow listeners the opportunity to see themselves
Mentioned in My 3 Most Downloaded Episodes in 2024 (and Why They Worked)Podcast Strategy Intensive
Podcast Production Services
The Podcast Newsroom
Social Media vs Podcasting: Is One Really Better Than the Other?
Generate, Educate, and Convert the Right-Fit Clients Inside the Profitable Podcaster Mastermind
How to Create an Audio Sales Page For Each of Your Offers
Podcasts for Profit: How Nicole Otchy Uses Her Podcast as a Sales Asset
How Molly Watts Improved Her Relationship With Repurposing Podcast Episodes
The Podcast Conversion Formula: 3 Episode Types Your Podcast Needs to Convert
3 Episode Types Every Expert Hosted Podcast Needs to Generate Sales
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Got a sales problem you want to solve in the new year? Warning: doubling your podcast downloads isnât the solution.
When I sit down with podcasters to discuss their goals, they often cite something around getting more potential consumers to listen to their show. So many think that an increase in listeners equals an increase in sales and can fail to consider other, more important factors. So if getting more listeners and downloads shouldnât be the goal for the new year, what should be?
In this episode of The More Profitable Podcast, youâll learn why focusing on downloads is the wrong move and where to put your focus for a meaningful goal instead. Iâll discuss the questions to ask and the steps you can take so that you stop wasting time and mental capacity in ways that donât convert your show content into the sales you want.
5:34 - Why download numbers are a vanity metric and not the actual problem with your show
10:00 - What you should be thinking about instead of download numbers
14:36 - Are you actually building a show for the audience you want to attract?
17:46 - The crucial differentiator in how-to content that converts sales from your show
23:18 - What to look at next as you set your goals for the new year
Mentioned in Why Doubling Your Podcast Downloads Wonât Grow Your BusinessPodcast Strategy Intensive
The Podcast Newsroom
How Many Downloads Per Episode Should Your Podcast Have?
Podcasting Industry Stats from Buzzsprout
Defining Audience Education and How to Do It Effectively
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Sometimes we overcomplicate things when it comes to podcasting. If you just want to get in and test it out or start slow, you donât need fancy gear to get you going.
I donât often discuss anything related to launching podcasts, but Iâm digging into it a bit today because the lack of knowledge or plethora of choices about which equipment to use can cause you to go into freeze mode when you want to podcast. So letâs get you into action and prevent you from over-investing in what you need in the process.
In this episode of The More Profitable Podcast, youâll learn about the gear and software tools you can use to launch a podcast on two levels. Whether you just want to experiment or go full throttle, Iâll cover the recommended tools you need to get started at a minimum, and then expand into starter tools for a more professional product.
4:36 - The minimum investment I used to launch this podcast for less than $100
9:11 - What we unnecessarily make complicated about creating and running a podcast
13:36 - Tools I recommend you start with to meet the minimum requirements for podcasting
18:01 - What I recommend if you want to start using Zoom to record guest episodes
21:51 - Tools to use if you know you want a more professional podcast from the start
26:56 - Why your problem might be strategy-related, not gear-related
Mentioned in How to Start Your Podcast with Minimal Tools and Maximum Impact
For editing: GarageBand | Audacity | Riverside FM | Zencastr | Descript
Microphones: Samson Q2U | Audio-Technica ATR 2100x | Shure MV7X
Boom arm: Shure MV7X with Boom Arm | Boom
Hosting: Spotify for Podcasters | Buzzsprout | Libsyn
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Youâve been working hard building your podcast audience, and now itâs time to leverage that communityâmaybe youâve got a new program, a live event, or even a book release in the works. Whatever exciting thing youâre launching, you want to make sure your listeners know about it. But hereâs the thing: You donât want to be constantly re-editing your episodes or scrambling to insert promos at the last minute. Thatâs where dynamic ads come in.
Dynamic ads are a game-changing tool that make promoting your offers smoother, faster, and more effective. They allow you to create evergreen promotions that can be plugged into any episode, old or new, without having to go back into the audio files. Whether youâre running a limited-time promotion or simply want to keep your show fresh and aligned with your current offerings, dynamic ads give you the flexibility and control you need.
In this episode of The More Profitable Podcast, weâre diving into the basics of dynamic ads. Iâll walk you through what they are, how they work, and three powerful ways you can use them to promote your business. Plus, Iâll share some best practices for structuring your ads so they donât disrupt the flow of your podcast but still grab attention and drive results.
4:22 - What dynamic ads are and what they allow you to do
11:11 - How you can use a dynamic ad on your podcast to provide updates
14:16 - How you can use dynamic ads to drive traffic to your opt-ins
17:13 - How you can use dynamic ads to promote and drive sales
19:31 - Best practices for the length, frequency, and variety of dynamic ads on your podcast
26:50 - Addressing the pushback I often hear about dynamic ads (especially at the start of an episode)
Mentioned in The Beginnerâs Guide to Dynamic Ads: Use Your Podcast to Sell SmarterPodcast Strategy Intensive
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