Afleveringen
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The healthcare marketing landscape has changed a lot since PAAB was founded in 1976. Even in the last few years, submission levels to PAAB have soared and new channels and technologies have added more complexity to both how we market and how we get our content into the market. In today’s show Jen reflects on the changes within PAAB during her time there, and the changes that are to come as the organization anticipates, and plans for, change.
Season 2 of the PharmaBrands podcast is been brought to you , in part, by NFA Health, and we thank them for being a great partner.
Our Producer is Darryl Webster with Chess Originals.
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Leading through change is the hallmark of a good CEO in 2024. From evolving client needs to new technologies, and from new service offerings to a company staffing up in new geographies, Jessica Knox is leading through a lot of change! In today’s episode Jessica shares the Metrix story, covering 40 years of history while keeping her focus firmly on the future.
Season 1 of the PharmaBrands podcast has been brought to you by Metrix, and we thank them for being a great partner.
Our Producer is Darryl Webster with Chess Originals.
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Zijn er afleveringen die ontbreken?
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In this episode of the PharmaBrands Podcast, Neil sat down with Jonathan Chiriboga, Director of Marketing Innovation and Digital Excellence at AstraZeneca. Jonathan shares his journey that took him from McDonald's to AstraZeneca and offers a candid take on the Pharma industry, as a relative “newcomer” to the industry.
The PharmaBrands podcast is brought to you, in part, by Metrix. Metrix helps clients make behaviour change happen. We appreciate their support and encourage you to learn more at metrixgroup.com.Our producer is Darryl Webster with Chess Originals.
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embecta, the diabetes care business that spun off from BD in 2022, is in many ways a start up with 2000 employees and a 100 year legacy. In this episode Jen shares her perspective on leading the Canadian team through the change, growth, challenges and pride that comes with creating a new business from a very old one. Jen’s insights on managing through ambiguity and her passion for supporting her team shine through in this conversation.
This episode was brought to you, in part, by Metrix. Metrix helps clients make behaviour change happen. We appreciate their support and encourage you to learn more at metrixgroup.com.
Our producer is Darryl Webster with Chess Originals.
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Inspiring and nurturing creativity within your teams and accounts is a key mandate for any Chief Creative Officer. In this episode Marty talks candidly about the challenges, and successes, of leading creative teams in a highly regulated industry. Marty has also recently returned from Cannes and shares his stories from the south of France.
This episode was brought to you, in part, by Metrix. Metrix helps clients make behaviour change happen. We appreciate their support and encourage you to learn more at metrixgroup.com.
Our producer is Darryl Webster with Chess Originals.
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Advocating for the life sciences industry in Ontario is as complicated and as nuanced as it sounds. In this episode Jason explains the mission, priorities and successes of an industry association that represents over 250 incredibly diverse members. Having led LSO for 13 years, stewarding its amazing growth, Jason is in a perfect position to both look back on where LSO has been and gaze forward to give us a glimpse into where it’s going.
This episode was brought to you, in part, by Metrix. Metrix helps clients make behaviour change happen. We appreciate their support and encourage you to learn more at metrixgroup.com
Our producer is Darryl Webster with Chess Originals.
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In our fifth installment of the PharmaBrands Podcast, Neil sits down with Papercurve CEO and co-founder, Jeff Kent. Jeff's commitment to his clients comes through loud and clear in an episode that covers everything from AI to eFax!
Thank you to our Season 1 partner Papercurve. To find out more about how Papercurve can transform your content review and creation process, visit www.papercurve.com.This episode was produced by Darryl Webster, with music by OLD KID.
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As you’ll hear in this episode, Jennifer has an amazing perspective on the evolution of PR and communications in healthcare. With more than 25 years at Proof, Jennifer has a wealth of personal and professional experience in the space, and that experience shines through in our conversation. From the line between PR and marketing, to agency collaboration, getting the biggest bang for your buck, and nurturing true partnership between clients and agencies – Jen covers it all!
Thank you to our Season 1 partner Papercurve. To find out more about how Papercurve can transform your content review and creation process, visit www.papercurve.com.
This episode was produced by Darryl Webster, with music by OLD KID.
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Muhammad and his team at Unity Health are doing transformative work by combining on-the-ground clinician insights with the power of AI. This “living lab” where the problems to be solved are brought by end-users, solutions are informed by combined years (and years!) of data, and applications are iterated in partnership with end-users has delivered astounding results. Muhammed has a knack for taking the very complex and making it accessible, something he does both in his work and also in this episode.
Thank you to our Season 1 partner Papercurve. To find out more about how Papercurve can transform your content review and creation process, visit www.papercurve.com.This episode was produced by Darryl Webster with Chess Originals.
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Co-Founder and Managing Partner at Peak Pharma Solutions, Jennifer Meldrum shares the challenges and rewards of leaving a job of over 20 years to start your own company. Neil and Jenn also discuss her role as current President of the OPMA and the association's recent revitalization.
Thank you to our Season 1 partner Papercurve. To find out more about how Papercurve can transform your content review and creation process, visit www.papercurve.com.This episode was produced by Darryl Webster, with Chess Originals.
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Simon Smith has been living at the intersection of technology healthcare communications for almost 20 years and he brings that experience and perspective to his current role as the EVP of Gen AI at Klick Health. The scale of Klick, the focus of his role and Simon’s innate curiosity make for a powerful combination. Simon has the time, access and insight to bring an incredibly unique perspective to what will undoubtedly be the most significant transformation in the way we work, create and communicate in healthcare marketing.
Thank you to our Season 1 partner Papercurve. To find out more about how Papercurve can transform your content review and creation process, visit www.papercurve.com.
This episode was produced by Darryl Webster, with Chess Originals.
