Afleveringen
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Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane interview Jason Graystone, a financial expert who made £12 million from a single YouTube video in just 10 months. Jason shares his philosophy of giving away everything for free, revealing how his approach built trust with his audience and led to great opportunities. From starting as an electrical engineer to becoming financially free by age 29, Jason talks to Ash and Kane about content creation, building communities and why business opportunities aren’t just about pure financial gain.
KEY TAKEAWAYS
Jason's content strategy focuses on complete transparency. He shares his entire methodology for free, which created trust and led to millions in revenue as viewers sought his implementation guidance rather than just information. Jason maintains an exclusive community with 18,000 people on a waiting list while only accepting 30 new members monthly, creating a scarcity model that increases perceived value and ensures engagement among members. He achieved financial independence at 29, covering his living costs without relying on others and by 35 reached true financial freedom that would continue without his day to day involvement. His 2.5 hour YouTube videos attract committed learners, with many telling Jason they specifically chose his content because of its length, serving as an effective filter for serious audience members. Despite generating £1.8 million annually from his personal brand, Jason has never run paid advertising, relying entirely on organic content distribution and word of mouth. Jason created sophisticated multi step funnels that gradually introduce paid offerings after providing free value. After achieving financial security, Jason experienced a mental shift from accumulation to contentment, now evaluating opportunities based on whether they bring fulfilment rather than just financial gain. While Jason has managed a £50 million property portfolio, he considers his audience relationships his most valuable asset, opening doors to celebrity partnerships, speaking engagements and other business opportunities.BEST MOMENTS
"From that one video, because of the funnel in the back end of that, we did 12 million in 10 months and that is direct proof that if you just give all of the information away, people wanna work with you even more."
"Don't try and be profound. Understand how much value you've got inside you and think the person listening is five years behind or a year behind or a paragraph behind."
"Information's a commodity for a start, but the mind shift comes when you realise that it's just about getting people to spend longer with you because the longer they spend with you, the more they trust you."
"I've got people who've had tattoos of my logo on their skin. When they're sitting in a coffee shop and someone says, what's that? They're not gonna slag my thing off. They're gonna overtalk it so they don't feel like an idiot for having a tattoo."
"I think people get imposter syndrome when they're lying. People get imposter syndrome when they're getting out of their lane and they start trying to be profound."
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
https://omny.fm/shows/the-podcaster-s-podcast/how-to-launch-a-number-1-podcast-part-1
https://omny.fm/shows/the-podcaster-s-podcast/046-how-to-launch-a-number-1-podcast-part-2
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected].uk
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Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane discuss whether podcasting is better for brand building or lead generation. They share examples of how podcasting is great for both but also explain that while podcasting can generate high quality leads, its real power lies in building trust and creating long term opportunities.
KEY TAKEAWAYS
Podcasting builds a brand better than it generates leads, it generally creates more value through indirect opportunities than direct monetisation. Authenticity is essential as overly sales focused content isn’t good for audience trust and long term brand value. Tim Ferriss leveraged his podcast brand to invest early in Uber, Facebook, Shopify, Duolingo and Twitter, showing how brand benefits can outweigh direct revenue. Podcast listeners often skip typical marketing funnel stages, converting directly to high ticket purchases. Podcast leads are typically fewer but higher quality so listeners are more likely to buy expensive products and services. Interview established names in your industry to build credibility by association, especially when you are first starting out. The podcasting opportunity hierarchy is to brand build first, lead nurturing second and lead generation third.BEST MOMENTS
"If you overly focus on lead gen, that will affect your brand. The longer you can go without asking, the more you can ask for."
"The more human you are and the more you share opinions and what you believe in, that's what builds brand. Essentially it's like trust and when you build brand, you get loads of opportunities."
"Tim Ferris is one of the OG podcasters. It's been around like a decade, more than a decade, almost 15 years, really strong brand and because of his really strong brand, he was given the opportunity to invest in some of the biggest companies at a really early stage."
"I think it is not the best vehicle for your top of funnel... Anybody who normally reaches out to us from the podcast, they're buying our training or they're working with the agency. They're not doing like discovery calls, webinars, let me get on your email list."
"The podcast, I might get like less than 10 leads a month, but like they're buying really expensive products.”
"The brand you get isn't just through posting content and getting views, it's by being sat next to somebody who's already really respected and leveraging other people's brand."
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
https://omny.fm/shows/the-podcaster-s-podcast/how-to-launch-a-number-1-podcast-part-1
https://omny.fm/shows/the-podcaster-s-podcast/046-how-to-launch-a-number-1-podcast-part-2
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected].uk
-
Zijn er afleveringen die ontbreken?
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Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane share creative ways podcasters and creators can partner with brands. Podcasters and brands don't need to settle for a boring pre-roll ad when there are so many interesting and productive ways to partner and collaborate.
KEY TAKEAWAYS
Brands can create content that the podcaster takes part in, so it becomes an association between podcaster and the brand. Creators speaking at brand events is a creative way to embed a brand partnership and build authenticity too. Product placement is a simple but effective way for brands to partner with podcasts. Think about alternative ways you have a presence as a podcaster/creator and utilise that as an avenue with brands.BEST MOMENTS
"I wanna be Jordan to Nike but it’s Ash and Kane and Riverside”
“Product placement is one”
“Doing things that have the creator involved with the brand in person, you can create content for both channels”
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
https://omny.fm/shows/the-podcaster-s-podcast/how-to-launch-a-number-1-podcast-part-1
https://omny.fm/shows/the-podcaster-s-podcast/046-how-to-launch-a-number-1-podcast-part-2
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected].uk
-
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane share how brands and podcasters can find the right match with sponsorship. They reveal what both advertisers and podcasters can leverage to get the sponsorship right, including how brands can find the perfect audience match and how podcasters can position themselves to attract ideal sponsors.
KEY TAKEAWAYS
Relevance trumps reach when choosing podcasts to sponsor. Find niche shows where your target audience aligns rather than mass-market podcasts with scattered audiences. Look for creators who are famous to a few in their specific niche, as their recommendations hold significant weight with followers who trust their opinion. Average viewer duration matters more than view count. Ensure audiences actually consume the portions where your ad will appear before investing. Research what competitors a podcaster has previously endorsed. Multiple competing sponsors can signal audience recommendation fatigue and can mean your ad won’t be as effective. Always listen to a podcaster's previous ad reads to evaluate their authenticity. The way they deliver ads for other brands indicates how they'll represent yours too. Long term partnerships are a strong signal for success, try and prioritise podcasters who maintain ongoing relationships with sponsors. Verify audience demographics for legitimacy, unusual geographic distributions (like a US business podcast with 60% Indian listeners) could indicate buying followers. Sponsors earned $4.90 for every dollar spent on podcast advertising last year. You're not just buying ad space, you're purchasing years of established trust between host and audience.BEST MOMENTS
" The sentiment of this episode is relevance, not reach.”
"Someone said to Matt, 'whatever you recommend, I just buy' what a fucking endorsement that is. If you're a brand, you can find your specific audience and then find who is the person that they all know in that space and trust the opinion of."
"Even if you have a script, you can make a script sound not like a script."
"Do they work with their partners in a way where they genuinely endorse the product and genuinely are trying to get results for them?"
"On average, last year, sponsors make $4.90 for every dollar they spend. So it's a great place to be in and for the brand's benefit, you are buying trust that would normally take you years to build."
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
https://omny.fm/shows/the-podcaster-s-podcast/how-to-launch-a-number-1-podcast-part-1
https://omny.fm/shows/the-podcaster-s-podcast/046-how-to-launch-a-number-1-podcast-part-2
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected].uk
-
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane talk about what you can pay for in podcasting to help you succeed. From software to studios, they discuss the pros of paying to win in podcasting.
KEY TAKEAWAYS
Pay for high-quality production, this will give you better opportunities and make others want to work with you. Pay for guests, the content you get from a good guest can give you a great return. Hire an editor to make each episode perfect but also repurpose your content for other platforms and short form content. Paid marketing, such as paying to sponsor other podcasts. Sponsor the podcasts your audience is already listening to.BEST MOMENTS
"In your first year, you could have 10 great guests and if you’re good on YouTube and TikTok you could blow up”
“Having really good production is one thing, but having really good post-production is really important as well”
“I know somebody who spent a lot of money with a guest booker so that they can’t work with other people”
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
https://omny.fm/shows/the-podcaster-s-podcast/how-to-launch-a-number-1-podcast-part-1
https://omny.fm/shows/the-podcaster-s-podcast/046-how-to-launch-a-number-1-podcast-part-2
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected].uk
-
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane discuss the most hated podcasters in this episode. They reveal Google's top five most hated podcast hosts including Steven Bartlett, Joe Rogan, Logan Paul, Meghan Markle and Andrew Tate, exploring why these figures attract criticism despite their success!
KEY TAKEAWAYS
Steven Bartlett makes the list of most hated podcasters due to controversies around his business claims, association with Huel and because his interview style focused too much on making celebrities emotional. Joe Rogan appears on the list because of his massive success and controversial political interviews, hosting divisive guests can attract criticism regardless of the host's own personal views. Logan Paul's reputation suffered from the "Crypto Zoo" scandal, which was essentially a pump and dump scheme that cost followers millions. Meghan Markle's podcast failure after an alleged $20 million Spotify deal contributed to public criticism, with accusations she wasn't even present for guest recordings! Andrew Tate rounds out the list as one of the most Googled people in 2023, with his controversial views making him particularly reviled despite maintaining a long running podcast. Some podcasters, like Theo Von, seem to avoid significant backlash despite controversial content. Personality and delivery style definitely play a role in audience reception. Success inevitably attracts criticism, with the David Goggins quote: "You'll never find a hater doing better than you."BEST MOMENTS
"Everyone loves to hate successful people. What's the David Goggins quote? You'll never find a hater doing better than you."
"Controversy sells but also he would interview people that had strong opinions... you end up getting all of the hate because you have essentially hosted this person. Even if it's not your opinions at all."
“I mean, everyone loves to hate Tate and he has extremely contrarian views, so that one barely needs explaining."
"Let me introduce you to gambling addiction... If you buy a shitty meme coin with all of your money like that, that some influencer promoted, who just appeared a month ago, you deserve to lose your money."
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
https://omny.fm/shows/the-podcaster-s-podcast/how-to-launch-a-number-1-podcast-part-1
https://omny.fm/shows/the-podcaster-s-podcast/046-how-to-launch-a-number-1-podcast-part-2
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected].uk
-
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane reveal the worst podcasting advice they have heard. Join them as they talk about common podcast advice and why it can be bad advice for podcasters.
KEY TAKEAWAYS
“Don’t edit your show” This is bad advice; raw audio is not better. Don’t confuse authenticity with unfinished and unprofessional. “Just be consistent and your podcast will grow” Consistency is very important, but it has to be combined with other actions such as promoting and guesting on other shows. “Build it and they will come, you don’t need marketing just great content” If you have the right content and brilliant production, this can be the case on platforms such as YouTube, but good content alone isn’t enough. “Niche down as much as possible” Most people start to broad and need to niche down, which is why this advice is given, but it’s important to not niche for the sake of it or niche too much and alienate potential audiences. “You just need good guests” Good guests aren’t the only thing that will help your show or help you grow. You still need good production and promotion. You can also grow without good guests. “You must stick to strict format” Having a recognisable format is important, tying into consistency, but you don’t have to be super strict. “The more you post the quicker you grow” Quality over quantity! "You need the best equipment to succeed" Not true, there are some essentials, but they don't have to cost a lot. "SEO and keywords don't matter for podcasts" They absolutely do matter for discoverability.BEST MOMENTS
“There’s two types of podcasting marketing, growth marketing and retention marketing”
“Generally just really good content is a form of retention marketing”
“The show seems to do really well when I’m active on LinkedIn”
“Don’t niche for the sake of niching, niche because it makes sense”
“A great guest is someone who has a loyal fanbase and talks about things they haven’t really talked about before but that alone won’t help you grow”
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
https://omny.fm/shows/the-podcaster-s-podcast/how-to-launch-a-number-1-podcast-part-1
https://omny.fm/shows/the-podcaster-s-podcast/046-how-to-launch-a-number-1-podcast-part-2
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected].uk
-
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
In this episode, Ash and Kane reveal the secret behind 7-figure podcasts! They share why licensing can be lucrative and why passive income from podcasting is absolutely possible if you put the right work in first.
KEY TAKEAWAYS
Passive income from podcasting exists, you just have to put the work in initially. Licensing isn’t something you can do right away but after you have spent time building your podcast and audience. It’s essential for you to have high production value if you want to be able to license your episodes, if this is something you will consider then future proof your episodes by investing in high quality production. You still keep all monetisation from other sources, licensing is just an extra revenue stream.BEST MOMENTS
“Some people say passive income doesn’t exist, bollocks I say”
“Someone will pay you the rights to play your podcast on their platform”
“These are podcast episodes you’ve already recorded, it’s completely passive and it’s marketing you at the same time, that is very cool”
“It’s a one time expense for a lifetime of paydays”
“Everybody who says passive income doesn’t exist hasn’t heard of Mariah Carey”
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
https://omny.fm/shows/the-podcaster-s-podcast/how-to-launch-a-number-1-podcast-part-1
https://omny.fm/shows/the-podcaster-s-podcast/046-how-to-launch-a-number-1-podcast-part-2
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected].uk
-
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane answer questions from the community. They answer a wide variety of questions around podcasting, including content planning, how to ensure you have a successful launch and different ways you can market your podcast.
KEY TAKEAWAYS
Plan to have four weeks of content recorded in case of emergencies. This will help you stay consistent. Having a good launch competition incentivises the right people to listen to your podcast. There is no silver bullet in podcasting, it’s simply about putting the work in. In person events, guesting on other shows and sponsorship are all great ways to market your podcast. You do not need to have launched already to gain sponsorship. Being vulnerable, authentic and consistent is how you develop superfans.BEST MOMENTS
“DMs is one of the largest drivers of the success of the launch”
“Launch with the type of content you are going to continue to do”
“Authenticity is saying things you know will get backlash and doing it anyway”
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
https://omny.fm/shows/the-podcaster-s-podcast/how-to-launch-a-number-1-podcast-part-1
https://omny.fm/shows/the-podcaster-s-podcast/046-how-to-launch-a-number-1-podcast-part-2
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected].uk
-
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
This episode is all about podcast confessions! Ash asked his LinkedIn audience to confess to their podcast mistakes and mishaps. Ash and Kane also discuss the worst thing you can do as a podcast host and their closest call making a big podcast mistake.
Audience Podcast Confessions:
Forgetting the name of a guest Using a guests name wrong! This is why you should always do the intro after recording an interview. Being so bored of interviewing a person that you didn’t hear their answer and had to guess what they actually said! When the guest was so bad that the host blamed a tech issue for not uploading the interview. Accidentally deleting files you need when trying to do a tidy of files. Re-recording multiple times because of imposter syndrome.BEST MOMENTS
“The algorithms will prioritise higher quality content”
“You must do the intro to the interview after the show’s done”
“Never meet your heroes”
“I have major imposter syndrome, still can’t believe you got me to do a podcast”
“We might have almost broken someone’s NDA with the Royal Family”
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected].uk
-
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane talk about Spotify’s first year of profit, how they are paying podcasters and the new features they are bringing to podcasters including ‘smartlinks’ which allows you to track clicks and listenership. They also discuss the impact of Netflix launching video podcasts on their platform!
KEY TAKEAWAYS
For the first time, Spotify made 1.14billion dollars. Spotify is trying to promote itself as creator friendly. Netflix is going to be launching video podcasts to stream soon, but it’s not clear how monetisation will work. Smartlinks is a new feature Spotify is rolling out that can track how many clicks the link has had and how many listeners have come from that link.BEST MOMENTS
“Spotify has just hit its first year of profitability”
“Clubhouse came, dominated and went in six months because they didn’t pay their creators”
“Video podcasting is adapting across all platforms”
“You can track how many clicks it’s had and how many listeners that have come from that specific link which is a very useful tool especially when it comes to marketing”
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected].uk
-
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
One of the most popular podcasting formats is also one of the most difficult to get right. Interviewing ‘interesting’ people is something many podcasters try and fail at, so in this episode, Ash and Kane tell you how to do it right and reveal common mistakes.
KEY TAKEAWAYS
There are already many highly successful interview podcasts in the space so it can be difficult to get fast growth and high monetisation, particularly as they don’t generally appeal to a specific audience. A plus side of this type of podcast is there is no ceiling, the opportunities are endless. You need top tier production to give yourself a chance in the space. Filming in person is essential to get your guest to open up for this type of podcast, to get the content that is good enough to set you apart from the rest. In person interviews give you more time to build rapport with the guest before the interview, and there is usually less of a time limit if you want to record for longer. You have to be a fantastic host, to be able to ask the best questions and to be an active listener. Ask the questions that the guest won’t have been asked before to get original content. If your show will primarily be on YouTube then you can vary your theme and guests as the YouTube algorithm will put it in front of the right audience. If you are doing audio only then you need to be more careful and have some cohesion among your episodes and serve your audience. Niche is more important if you want to monestise, if you don’t need to straight away then you can be a much more varied.BEST MOMENTS
“There are a lot of very good ones out there already and it doesn’t appeal to a specific audience”
“Of those really big shows that just interview interesting people, none of them slack on production, they look like TV”
“In person is important and really high quality production, that’s an easy way to stand out online”
“If someone has been on multiple podcasts, do not do the story”
“Finding those (interview) gems is really difficult”
“If you want to monetise, niche is important”
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected].uk
-
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane discuss The Joe Rogan Experience podcast and what we can learn from Joe Rogan and the success of the show. They share the ways it follows the trends we now recognise as important, such as authenticity and the things Joe Rogan does in the show that are unusual. They also reveal how much The Joe Rogan Experience earns and the power Joe Rogan holds, including his influence over the most recent US election by interviewing Donald Trump.
KEY TAKEAWAYS
First created in 2009, The Joe Rogan Podcast initially had two hosts. It took until 2013 for the current format to be established. Podcasting takes time and patience; you only fail if you give up. Episode 310, with Neil Degrasse Tyson, was one of his first episodes to take off and was also when he started branching out of his initial niche. The Joe Rogan Experience Podcast proves that growth is not linear. Like with most podcasts, there are a few episodes a year which spike your baseline and growth is truly built over time. In 2018, Elon Musk gave the podcast unprecedented reach. Joe Rogan is truly authentic; he talks to whom he wants to and challenges everyone, regardless of who they are. 2009-2017 he earnt an average of 5 million a year. 2018-2020 he earned 13 million a year through sponsorship alone. Joe Rogan signed a deal with Spotify in 2020 for $200 dollars whilst still retaining all ownership and decisions for his content. Interviewing Donald Trump in 2024 had an undeniable influence on the result of the US election.BEST MOMENTS
“It was just him in his basement smoking weed”
“The longer you fail, the more likely you’ll succeed”
“Elon Musk was his real big, big one”
“He is truly authentically him”
“Spotify secretly removed some of the episodes”
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected].uk
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Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane take a different approach in this episode, is it cake style. They run through a list of shows, asking you to guess which is the real podcast and which is the fake whilst discussing what makes a good niche for a podcast.
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected].uk
-
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane share how you can get 1k downloads on your podcast in just 30 days. They reveal the things you can do to set your podcast up to get the highest amount of downloads when you first launch and beyond.
KEY TAKEAWAYS
Batch record 10 episodes before you release any, so your new audience can listen to multiple episodes Include interviews in your initial episodes, ideally from someone who has a loyal following and audience already When launching your podcast, ensure you are promoting it across different social media platforms in the lead up launch. Having a competition or giveaway can be used to guide listeners to download on release day to help your podcast chart Charting helps you be found by organic listeners Guest on other people’s podcasts in the two weeks before you launch or ask for episodes where you are a guest to be released close to your launch date Find communities where you can first add value and then promote your show Attend industry events to network and promote your show, the more niche, the better Spend some time on your SEO, in your show notes and titles and aim to include search terms within themBEST MOMENTS
“Interview guests that have either a big or engaged following…ideally people who haven’t been on loads of podcasts before”
“Go on other people's shows ahead of time that will schedule for release over your launch week”
“Be active on your social media every day”
"Spend some time on SEO as well as that will get you a couple of extra listeners"
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected].uk
-
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected].uk
-
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
In this episode, Ash and Kane have asked chat GPT to suggest contentious and debate worthy topics in the podcasting industry. From charging for podcasts to AI-assisted content, Ash and Kane give their thoughts and opinions on these after years of experience in the podcasting space.
KEY TAKEAWAYS
Paywalls -vs- Free Content. Is it fair and does it work to put paywalls in podcasting? Are exclusive deals with platforms good or bad for the industry? What counts as too many ads in an episode? Are dynamic ads ruining the authenticity of podcasting? Should AI generated content and assisted podcast production be embraced? Should creators own all of their own content?BEST MOMENTS
“I feel like you can only charge for content when you’ve earned the right”
“Creators that do the best are the ones that purely do it for the passion and the love of the content and payment is a byproduct”
“The listener experience is the most important thing because they pay the bills”
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Producing Meghan Markle's Podcast & Working for Spotify with Courtney Reimer
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected].uk
-
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane reveal the things they wish they had known before they started podcasting. They share what nobody told them in the beginning and common issues many podcasting beginners face, giving advice to help you learn from their experience.
KEY TAKEAWAYS
Video record all your podcast episodes from the beginning, you will wish you had these later on! Overestimating how much content you have recorded. There are multiple benefits to being ahead on your recorded content and it can impact quality if you are having an emergency record. It’s important to create content that works for you rather than trying to emulate other podcasts too much, authenticity is essential. Shorter episodes are easier to manage when you are getting started and allow you to publish more often.BEST MOMENTS
“The issue I had is I didn’t record the video”
“Our worst habit is getting in front on content”
“I think we were trying to create content for other people when in the early days you need to create content for you”
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected].uk
-
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Is podcasting expensive? Ash and Kane talk about why podcasting can be as cheap or as expensive as you like and share what is worth spending money on and what isn’t. It is 100% possible to podcast on a budget, and Ash and Kane explain exactly how you can do it!
KEY TAKEAWAYS
You can podcast from home if you have the right set-up. You can even use existing tech such as your laptop and phone. Most shows are remote, it’s not necessary to interview guests in person and virtual guests keeps your costs down. If you are looking at interviewing a big name or someone that could elevate your podcast, it is worth spending the money to do it in person to make a personal connection. Editing and artwork are the key things you need to get right and potentially spend your budget on before looking at anything else. Think about how you spend your own time as well as your budget, you can outsource functional but essential tasks like editing whilst you focus on more high value tasks, such as guesting on other shows. Generally it isn’t advised to pay for guests. If a good guest will x5 or x10 your listens, then save this guest for when you have already built up some listenership.BEST MOMENTS
“Your biggest cost is production and studios generally speaking”
“You can get a mic, stand and ring lights for less than £150”
“Travel costs and your shooting costs are expensive but they’re definitely worth it for that personal connection”
“The CEO doesn’t do the customer service but it doesn’t mean it’s not an important task, it’s a functional task someone else can do”
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected].uk
-
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane discuss the steps you can take to revive your podcast. They start by asking you to evaluate your why and consider its strength. They then discuss how you can use guests and utilise simple things like titles to revive your podcast and get it performing again. They also share why relaunching is essential to reviving a podcast and how to do this successfully.
KEY TAKEAWAYS
What is your why? Do you still want to do the podcast and are you doing it for the right reasons? Evaluate your production, are your titles and thumbnails good and what are the first 30 seconds like? Click through rate and attention should be your focus. How many people are clicking on your content and how long are they staying? Your first 30 seconds are for people who don’t know you yet, as are titles and thumbnails. These are to grab attention and make people want to listen. SEO is very important for the audio side of your podcast, think about your show notes and titles and if these can be improved. If you are an audio only podcast then outside promotion is essential, like being interviewed on other podcasts. Anyone who is struggling should do a relaunch! Go back to basics, make your content better through research and tools to see what questions your audience wants answered in your niche.BEST MOMENTS
“Go back to your why, make sure that it’s strong”
“Click through and retention, that’s all you should care about”
“Everything you do should be for someone who doesn’t know you yet, doesn’t like you yet, doesn’t have much of an attention span”
“There is a lot of outside promotion when it comes to audio”
“Put effort into campaigns and launches, don’t just go through the motions”
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
How to Launch a Number 1 Podcast Part 1 & 2:
https://omny.fm/shows/the-podcaster-s-podcast/how-to-launch-a-number-1-podcast-part-1
https://omny.fm/shows/the-podcaster-s-podcast/046-how-to-launch-a-number-1-podcast-part-2
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected].uk
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected].uk
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