Afleveringen

  • Amaze Media Labs have rolled out a new 'tool' that they promise can help people and brands like you grow your podcast audience quickly and massively.

    In this episode of "The Podmaster - Insights" Associate Producer Amelia Knight presses "The Podmaster" himself - Neal Veglio - on the legitimacy of this and other similar platforms.

    For transparency, Podknows has tested Amaze Media Labs products (Trailergram) in the past which is how Neal has come to the conclusions he has about the products on offer.



    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy
  • Do you really need video to make your podcast a hit?

    I'm Neal Veglio, your Podmaster, and listen, I get it – there's a narrative floating around that you can't succeed without a video component for your podcast.

    Just the other day, I came across a bloke from Riverside banging on about how video is a must because YouTube is now the "top podcast app."

    If you're under the impression that without video your podcast is doomed, you need to listen to this episode.

    Timestamped summary

    00:00 Video - necessary for podcast success?

    03:54 Focus on audience engagement, not specific platforms.

    06:59 Prioritise YouTube if your audience prefers visuals.

    09:24 Prioritise engaging, valuable, and consistent content creation.

    Mentioned in this episode:

    Podmaster Free Tips

    Free tips

    Want to get free insightful actionable tips on how to get closer to 'podmastery'? Sign up! I promise not to spam you!

    Podmaster Free Tips



    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy
  • Zijn er afleveringen die ontbreken?

    Klik hier om de feed te vernieuwen.

  • Have you heard the news? You no longer need an Apple device to get access to Apple Podcasts!

    But why has this got everyone at Podknows Podcasting all fired up?

    Associate Producer Amelia Knight is here to share exactly why.

    Mentioned in this episode:

    Podmaster Free Tips



    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy
  • Welcome back to The Podmaster!

    Have you ever felt stuck when it comes to brainstorming unique podcast episode ideas?

    You're not alone.

    So, I've got five fresh and creative podcast concepts to help you breathe new life into your recordings for 2024.

    Next steps

    Want to get more of a handle on your podcast strategy so you can enjoy more new ideal listeners who are actually going to enjoy what you're putting out?

    Contact me!

    https://www.podmastery.co/contact/

    Mentioned in this episode:

    Save hours on your editing

    Want to cut hours out of your production workflow? Whether you're a podcaster, YouTuber or even a professional content creator, this tool will get you back your life! (Note - although this is an affiliate, I don't recommend any tools I don't use myself. And I use this DAILY)

    Simplify your editing

    Podmaster Free Tips



    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy
  • It's going to shock you, because it's so simple!

    We're addressing a common issue many podcasters face: stagnant growth.

    Despite some initial success, your podcast might have hit a plateau, and it's crucial to confront this reality.

    I share exactly why this happens and explain how simple it is to solve it.

    Blaming external factors won't help; the key lies in understanding and adjusting your current approach.

    I'll share common misconceptions about podcast growth and highlight the need for strategic changes to achieve the results you desire.

    Time to get your podcast back on the path to growth.

    If you want to book in for my popular audit service, make sure you get it now before it's gone:

    http://podmastery.co/audit

    Want to get on the waitlist for the membership?

    https://podknowspodcasting.co.uk/podcast-growth-group/



    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy
  • Forget Listen Notes - this is how you learn your true ranking

    It's one of the most perplexing and annoying parts of podcasting—understanding your podcast's global ranking.

    Let's face it, it's a complicated mess.

    You log into your host's dashboard, see some numbers, but what do they truly mean?

    How do they stack up against others?

    More importantly, how can you use this data to improve and maybe even monetize your show?

    In this episode, I'm pulling back the curtain and showing you how to decipher your podcast's performance against the global landscape.

    Let's get one thing straight: a lot of the so-called ranking tools and sites out there are about as useful as a chocolate teapot.

    Once you've heard this episode, you'll get why IAB downloads are just a piece of the puzzle and how individual hosting companies have their own methods that can distort your view.

    (Here's a useful link that explains what IAB downloads actually are!

    You'll learn that the so-called 'top 1%' status many flaunt might not be as genuine as it seems.

    My team at Podknows Podcasting have created a global podcast ranking calculator that provides a more accurate measurement based on a realistic baseline.

    Here it is:

    https://podmastery.co/ranking

    Stick your download numbers in and see where you land.

    Think of it as a way to gauge where you are and where you want to go.

    Timestamped summary

    00:00 Podcast data comparison: download numbers, specific dashboards, rankings.

    04:21 Global podcast ranking data challenges and limited transparency.

    07:59 Maintain realistic expectations for podcast download rankings.

    10:35 Focus on your podcast, check global rankings for personal insight only.

    Next steps

    Want to get more of a handle on your podcast strategy so you can enjoy more new ideal listeners who are actually going to enjoy what you're putting out?

    Contact me!

    https://www.podmastery.co/contact/

    Mentioned in this episode:

    Podmaster Free Tips

    Show Notes Simplified

    Are you sick of having to write out your episode descriptions (show notes) from scratch every time? Want to set up a templated approach that will save you hours every week? This tool is for you! (Note - this is an affiliate offer, but I don't recommend tools I'm not using myself, and I use this one DAILY)

    Simplify your show notes

    Save hours on your editing

    Want to cut hours out of your production workflow? Whether you're a podcaster, YouTuber or even a professional content creator, this tool will get you back your life! (Note - although this is an affiliate, I don't recommend any tools I don't use myself. And I use this DAILY)

    Simplify your editing



    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy
  • In this special 'feed drop' episode, I, The Podmaster Neal Veglio, am co-hosting The Podnews Weekly Review with the excellent James Cridland.

    During the episode, we talk about the most popular podcast microphone - and why its announcement left me needing to be picked up from the floor.

    Also, Spotify adds comments on podcasts and YouTube would appear to now officially be performing 'miracles' given what kind of app it is....

    Email: [email protected]: @jamescridland / @podnews and @samsethi / @joinpodfansLightning/NOSTR: âšĄ[email protected] and âšĄ[email protected]: @[email protected] and @[email protected] us: www.buzzsprout.com/1538779/supportGet Podnews: podnews.net

    Mentioned in this episode:

    Podmaster Free Tips



    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy
  • Welcome to "The Asylum - LinkedIn Won't Like This", a podcast that gets messy into the depths of the world’s largest professional networking platform.

    We'll be ruffling feathers and spilling the secrets behind the connections, the phony influencers, and the scammers who make up LinkedIn’s dark, creepy underbelly.

    Each week, we tackle a new topic that goes beyond the polished profiles and perfect endorsements.

    From scams and fake influencers to the effectiveness of networking and the point of verification or LinkedIn Premium, we're definitely not here to make friends.

    But we're not just going to dish on the 'din – we're also bring in some of the platform's experts to share their insights on business, LinkedIn strategies, and the realities of professional networking.

    But let me be clear. This is not a LinkedIn educational podcast. Our goal isn't to make you better informed about LinkedIn. There are plenty of LinkedIn themed podcasts that will do that far better.

    This podcast has one goal.

    To provide you with a critical, humorous, and insightful look at the darker side of LinkedIn, so you can be better equipped to avoid the shysters, the cringey try hard wannabe influencers, and the copy-paste PDF peddlers.

    Whether you’re a LinkedIn enthusiast, a sceptical professional, or just curious about what really goes on behind the scenes, this podcast is for you.

    Follow the show now and stay connected to the truth about LinkedIn!

  • As the UK's top podcast consultant, it's my job to keep ahead of trends in podcasting in the country.

    Along with that, the latest Edison Research data has been released, revealing a significant growth in podcast listenership in the UK.

    This episode addresses both aspiring and existing podcasters, highlighting the key demographics and their engagement levels.

    Next steps:

    Fancy working with me on launching your new podcast?

    Find out all you need to know at http://podknowspodcasting.co.uk/

  • The Art of Topic Selection in Podcasting

    When prepping your episodes, have you ever felt like you're throwing darts in the dark, hoping one hits the bullseye?

    Recording podcast episodes can feel just like that.

    You've got ideas aplenty, but understanding which will hook your listener from the get-go seems like you're playing Jenga after a can of Special Brew.

    I'm here to tell you it doesn't need to be a guessing game.

    In this episode of "The Podmaster", we're covering what you really should be talking about in your podcast.

    Trust me, once you've listened to this episode, you'll have more than just a good idea of how to lock in your audience – you'll know exactly what your listeners want, and how to deliver it with the kind of flair that keeps them coming back for more.

    Basics first - research!

    Now, let’s slice through the noise.

    I tackle the essential groundwork every podcaster should do before even thinking about hitting record.

    This isn't just another preachy lesson on marketing values or listener demographics; it's a practical guide to engraving your unique mark in the podcasting world.

    Imagine knowing what your listener is eager to hear before they click on your episode.

    We'll set you up to create content that not only draws in listeners based on current trends but also fits your authentic style and expertise.

    No stabs in the dark here, you’ll be nailing that bullseye with precision every time.

    Now, how does this apply to your situation as an aspiring or polished podcaster?

    Suppose you find out your audience loves a particular type of storytelling.

    Instead of figuring it out on episode 50, you’re strategically crafting content from episode one, optimising your chances of building a robust listener base from the start.

    Use storytelling techniques to increase engagement

    We'll also delve into the importance of integrating your personal experiences and stories.

    Your podcast should not sound like a lecture read straight from a textbook.

    Real engaging content comes from your own wins and losses, making it relatable and genuinely educational - a combination as irresistible to your listener as a cold beer on a hot day. But not a Special Brew.

    Seriously.

    That stuff's strong.

    Getting the voice right

    Sorry, not sorry - quality content needs quality delivery!

    Nobody wants to listen to an uninspiring drone.

    You'll learn how to deliver your awesome content in a way that doesn't just convey information but energises your audience.

    Got nerves about your on-air charm?

    Don’t fret.

    I've got tips on how to enhance your podcast personality or pair up with a co-host to cover the bases.

    Envision turning every episode into an opportunity for interaction, making your listeners feel part of the journey, not just passive consumers. And here’s the kicker - I talk you through setting up recurring features, transforming your podcast into a living, evolving entity with its own memorable quirks.

    By the time you hit the pause button on this episode, you’ll not only have identified what to talk about but you'll be equipped to package it in a way that is both informative and downright enjoyable.

    So, if you’re pacing around wondering what the secret sauce to podcasting success is, let me bring that chaos to an ordered halt.

    Click play, get the skinny, and start 'making wavs' (or mp3s if you prefer) in the podcasting world.

    Remember, this isn’t about shooting in the dark anymore; it’s about becoming the strategic sharpshooter who knows exactly what to aim for.

    Now, let’s get talking.

    Useful links

    Interested in the value-for-value thing? Talk to Sam Sethi at

  • Boosting Your Podcast Listeners - Effective Growth Strategies

    If you’re wrenching your hair out over your stagnating podcast audience, parked stubbornly south of the 100-listeners per episode mark....

    Give me your ears!

    Not literally, keep those; you’ll need them for what you're about to hear.

    The pain of the plateau

    I get it; the deflation hits hard when your buffer audience wouldn’t fill a dinghy, let alone that elusive cruise liner you dream of sipping Negronis on after a good hour in the hot tub.

    But I'm going to share two key bits of insight with you.

    1: How you need to reframe your current audience stats.

    2: What you can do to increase them if you're still seeking dopamine.

    By the time we’re done, you’ll have a noggin brimming with tactics tailored to your individual podcast challenges.

    Because, let’s face it, moulding a prosperous podcast it’s not about rolling dice, it’s about strategy.

    Want to get more of a handle on your podcast strategy so you can enjoy more new ideal listeners who are actually going to enjoy what you're putting out?

    Contact me!

    https://www.podmastery.co/contact/

    Timestamped summary:

    00:00 Recommend using one of two website platforms.

    05:23 Grow podcast with targeted ad investment.

    08:25 Targeted, precise traffic without any wasted efforts.

    Mentioned in this episode:

    Podmaster Free Tips

    Free tips

    Want to get free insightful actionable tips on how to get closer to 'podmastery'? Sign up! I promise not to spam you!

    Podmaster Free Tips



    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy
  • Making Money in Podcasting: Tips and Tricks for Podcasters

    In this episode of The Podmaster I'm going to talk about how to make money from a podcast!

    Hi, I'm Neal Veglio, founder of Podknows Podcasting. And for more than 20 years I've been experimenting with podcasts. Along the way, I've learned a thing or two about how to help people like you grow podcasts legitimately, with highly targeted real listeners. Not bots from clickfarms.

    And that brings us nicely on to this episode's topic - how to monetise that audience once you've connected with it.

    Get ROI from your podcast

    Are you pouring your heart, soul, and possibly the contents of your wallet into a podcast but can't seem to find that sweet spot where your labour of love actually starts to love you back... monetarily?

    Well, if you're about to chuck your microphone out the window in sheer frustration, hold on a mo.

    You're about to get the equivalent of a podcasting lightning bolt up the arse from yours truly, The Podmaster.

    You see, this episode isn't just another ramble through the world of podcasting for beginners; it's a meaty, juicy, potentially wallet-fattening dose of podcast monetisation advice.

    And by the end of this, you'll know exactly what options are on the table.

    You're going to learn the difference between a podcast being a cash vacuum and a cash generator.

    What does work then?

    Methods for monetisation in podcasting

    Stick it out, as I map out a strategy that goes beyond the humdrum of CPM rates that'll have you earning more per listener than most podcasts with pre-roll ads longer than their actual content.

    And it doesn't matter if you're well-known or niche.

    And if after listening you'd like to talk about how I help people like you to turn their listeners into customers who'll be excited to give you their money, book in for a free call with me.

    Timestamped summary:

    00:00 Maximise ad revenue without upsetting listeners.

    03:17 Utilise mid-roll ad for own services.

    06:49 Podcast content value varies, worth considering investment.

    10:22 Unlimited earnings from podcasting, invest in marketing.

    Mentioned in this episode:

    Podmaster Free Tips



    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy
  • TL;dr - just want the link to the tool that's mentioned in the episode?

    Click here:

    https://podknowspodcasting.co.uk/shownotessimplified

    The grind of show notes writing. Ugh!

    We've all been there as podcasters - endlessly spinning our wheels, burning the midnight oil while editing, writing and publishing.

    But guess what?

    I've figured out how to hack my podcast production time in half, and I'm going to share the secret with you.

    And yes, you'll perhaps be unsurprised to learn there's some AI involved in the mix.

    Around six months ago, I discovered this tool that absolutely transformed how I get things done. It was recommended to me by a friend at a podcasting event, and roll forward to the next year, and it's well and truly integrated into my workflow.

    But it's not just another AI tool; it's a genuine virtual assistant, banishing the grind of post-production show notes and admin to the podcasting desert.

    By the time you've finished listening, you'll be armed with a solid grip on how to weave decent AI seamlessly into your own podcasting process.

    I'll tell you all about the tools to avoid, too.

    A game-changer for your podcast workflow

    I'm talking major upgrades in efficiency and an arsenal of tricks to deliver knockout content that truly resonates with listeners.

    We'll discuss why the long haul matters and how the 'compound interest of content' can launch your reach to new heights.

    Let's ditch those fleeting chart metrics that I keep nagging you to ignore, and instead focus on building a rock-solid community and stretching your voice across multiple platforms for maximum impact and growth.

    You'll get the inside scoop on how a true crime podcaster completely transformed their show with this tool, Cast Magic.

    But don't just take my word for it!

    Greg Wasserman joins me to share more insights on how AI can lift your productivity.

    Here is the link to the tool, as promised in the episode - https://podknowspodcasting.co.uk/shownotessimplified

    Here's the link to the story about Spotify currently building AI versions of its hosts for ad reads, according to the Bill Simmons Podcast

    Timestamps

    00:00 AI streamlines, enhances, personalizes podcast content creation.

    05:18 AI empowers podcast content creation for 2024.

    08:43 Challenges of using chat GBT versus cast manager.

    12:01 Castmagic: AI platform for audio/video presets.

    15:31 Consistency in content pays off in long-term.

    19:35 Create show notes and social promotions for content.

    22:43 Podcasting magic empowers all aspects of podcasting.

    23:49 Leverage technology for wider audience engagement.

    26:46 AI transforms podcasting, automates, enhances, personalizes content.

    Auphonic - The Auphonic AI sound improvement tool
    Studio Sound: Remove Background Noise & Echo - The Studio Tool in Descript

    Fancy working with me?

    Here's how you can.

    Grab a Podknows professional audit:

  • Apple Podcasts have literally changed everything today with their latest addition to the app - automatic transcription.

    But should you use it?

    Hi! I'm Neal Veglio, The Podmaster.

    In this episode, I'll be explaining my take, and my reasons why you might want to consider everything this will mean for your podcast!

    As this is a visual episode, you might prefer to watch it.

    https://youtube.com/watch?v=Ew_inQEmyYU&si=zFuxh9B7Ts3o-Kfd

    Need help setting this up?

    Book a chat with me.

    Fancy working with me?

    Here's how you can.

    Grab a Podknows professional audit:

    https://podknowspodcasting.co.uk/podknows-podcasting-podcast-audit/

    Get the less in-depth but more affordable version:

    https://podknowspodcasting.co.uk/podknows-lite-podcast-audit/

    Have us help with growing your podcast's audience and conversions:

    https://podknowspodcasting.co.uk/podcast-marketing/

    Thinking of starting a podcast and want a step-by-step checklist to get you going?

    https://podknowspodcasting.co.uk/podcast-launch-checklist-free-download/

    Want more free advice?

    Get my regular insights here:

    https://podknowspodcasting.co.uk/podcasting-insights/

    Mentioned in this episode:

    Podmaster Free Tips



    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy
  • In this episode of The Podmaster, we're taking you hand in hand through the murky world of the all-too-commonly-spotted podcast gurus and explaining why you should avoid taking their advice at all costs.

    Hi! I'm Neal Veglio, The Podmaster, and I'm hoping by the end of this episode you'll know the difference between these so-called podcast experts who are actually just fake gurus, and the real deal podcasters like myself who are here to help you.

    Until you learn about the tactics used by these self-serving opportunists and hear the 10 signs to help you identify genuine podcast experts, you'd be forgiven for falling for their marketing traps.

    From inflated engagement metrics to superficial gains, I'm showing you the red flags to watch out for when seeking podcasting guidance.

    Also, another podcasting tip, and the latest download numbers that correspond with global rankings so you can ignore that Listen Notes garbage rating you've seen...

    Mentioned in this episode:

    Free tips

    Want to get free insightful actionable tips on how to get closer to 'podmastery'? Sign up! I promise not to spam you!

    Podmaster Free Tips

    Podmaster Free Tips



    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy
  • YouTube Podcasting: Step-by-Step Guide to Ingesting Your Podcast into YouTube

    In this episode of "The Podmaster", I'm sharing the process of adding your podcast to YouTube using its simple ingest system.

    If you're a Libsyn customer, you probably won't need to go through any of this because they offer an easy way to add your show using their destinations page, and a similar tool is planned for Captivate customers.

    But in case you're needing to add your own podcast to YouTube, here I am walking you through it.

    To start with, you'll need to go into your show settings to obtain your RSS feed from your podcast hosting company.

    Then, make sure you're logged into your YouTube account.

    You'll be using the YouTube Studio tab to create and upload your podcast.

    It goes without saying this is audio, so if you're the kind of person that needs to follow along these steps, here's the video version.

    I'll also be sharing my views on audiograms and offering you suggestions for a far better use of your time!

    Fancy working with me?

    Here's how you can.

    Grab a Podknows professional audit:

    https://podknowspodcasting.co.uk/podknows-podcasting-podcast-audit/

    Get the less in-depth but more affordable version:

    https://podknowspodcasting.co.uk/podknows-lite-podcast-audit/

    Have us help with growing your podcast's audience and conversions:

    https://podknowspodcasting.co.uk/podcast-marketing/

    Thinking of starting a podcast and want a step-by-step checklist to get you going?

    https://podknowspodcasting.co.uk/podcast-launch-checklist-free-download/

    Want more free advice?

    Get my regular insights here:

    https://podknowspodcasting.co.uk/podcasting-insights/

    Mentioned in this episode:

    Podmaster Free Tips

    Free tips

    Want to get free insightful actionable tips on how to get closer to 'podmastery'? Sign up! I promise not to spam you!

    Podmaster Free Tips



    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy
  • Rise in podcast search: The Podmaster's SEO Strategies for Podcasting

    We're going behind the scenes on one of the biggest mysteries in the podcasting world – cracking the podcasting SEO code.

    I'm going to break down the jigsaw puzzle of podcast SEO, and debunk all the myths around it that the other gurus love to share.

    I'll also be sharing how what you put out there determines how much of your audience is able to see it whether on Apple Podcasts or Spotify!

    As well as all this SEO enlightenment goodness and truthful, actionable steps you can take to improve your podcast visibility, I'm answering a listener question regarding show titles.

    If you want to get my tips and insights regularly delivered in your inbox, sign up for my updates at my website - podmastery.co

    Mentioned in this episode:

    Podmaster Free Tips



    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy
  • In this episode, we have some breaking news that is sure to shake up the podcasting world.

    And it's all about what Apple Podcasts are secretly doing to help podcasters with their SEO.

    But before we dive into that, let's talk about the key topics we'll be covering.

    This episode, which was recorded during a guest appearance on a LinkedIn live hosted by sales expert Tracy Bedwell, covers off a mix of basic level stuff, and some next-level insight.

    Although it was recorded on a mostly B2B platform, the advice is relevant for any kind of podcaster.

    Topics include:

    The evolution of a podcast, including the fundamental elements of podcasting and how understanding your ideal listener is crucial for creating a successful show.The challenges of managing a podcast when your community has turned against you. How do you navigate such a situation? Should you ever start a new podcast or always continue with your existing one? We'll explore different strategies to help you make an informed decision.The importance of promotion and visibility for your podcast.

    If you enjoy the episode, please do leave a review and rating in your favourite podcast app.

    Mentioned in this episode:

    Free tips

    Want to get free insightful actionable tips on how to get closer to 'podmastery'? Sign up! I promise not to spam you!

    Podmaster Free Tips



    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy
  • Breaking down geographical locks: how to explore Apple Podcasts' country-specific front pages!

    Welcome back to another episode of The Podmaster!

    I'm your host, Neal Veglio, and today we're getting into it with my exclusive Apple Podcasts hack.

    Did you know that depending on the country and region you're in, Apple Podcasts presents a different front page?

    It's true!

    But don't worry, because we've cracked the code at Podknows Podcasting and found a workaround.

    In this episode, we'll explore how to access different versions of Apple Podcasts, why it's important for podcasters, and how it can enhance your podcasting experience when it comes to checking your progress.

    Plus, we'll share a nifty tool that allows you to switch between countries with just the click of a button!

    Get ready to learn the secret Apple Podcasts hack they absolutely DON'T want you to know about!

    00:00:00 Apple Podcasts offers different versions based on location.

    00:05:02 Use episode content as inspiration for audience interaction.

    00:06:45 Important benchmarks for measuring your podcast's download performance.

    Mentioned in this episode:

    Podmaster Free Tips



    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy
  • Unveiling the truth behind podcast growth TACTICS

    Contains strong language so don't listen if you're a sensitive little soul.

    When we’re talking about podcast promotion, most of us have one clear idea in our heads of what that looks like.

    It’s grabbing a clip of our show, and then either popping that on social media, natively if it’s a video clip, and with a waveform and image if it’s audio only.

    But that’s not going to help you grow your podcast audience.

    Leveraging platform audience to build your own audience.

    It just won’t.

    For one thing, these platforms don’t want you stealing their members away from them, and so any kind of link or landing page share is going to result in your post’s reach being tanked. So how DO you market your podcast on social media?

    This is where I’m drafting in Mark Asquith, co-founder of Captivate.

    Leveraging Social Media for Podcasting

    Let's talk social media - a tool that can help foster these genuine connections when used properly. Threads has barely been out for a week, and already the conversation in our space has been all about how to use it to grow podcast audience.

    Mark Asquith compares Instagram Threads to the early days of Twitter. Simplicity and nostalgia - a combination that could certainly appeal to the masses. But Mark is quick to approach the topic cautiously, highlighting the truth that many miss
 these platforms are not to be solely used as promotional machines.

    'Feed drop'

    Despite the plethora of communication channels we have today, podcasters need to have the fundamentals of marketing in their arsenal. After all, wielded right, the power to communicate effectively can work wonders. Solid marketing principles not only helps one assess their content and audience correctly but also guides in making strategic decisions to affect growth positively.

    In his most recent episode, Mark Asquith talked about the myth of the 'magic wand effect' many so-called marketing gurus claim to possess.

    His words resonated with me so much, I abandoned my plans to create my own podcast episode about this topic, and instead decided to share and amplify his.

    So here’s a ‘feed drop’ of his episode of “The Podcast Accelerator” in which he shares more on this topic.

    Stuff to check out

    Support Mark Asquith by sending him a tip or buying him a beer at markasquith.live

    Consider using Captivate, the podcast hosting platform created by Mark Asquith.

    Here's where you can get more episodes of Mark's fantastic podcast "The Podcast Accelerator".

    The key moments in this episode are:

    00:00:00 - Introduction

    00:01:12 - Leveraging Social Media for Podcasting

    00:02:44 - Introduction to Mark Asquith

    00:03:51 - Sharing Mark Asquith's Episode

    00:05:09 - The Importance of Marketing in Podcasting

    00:13:00 - Understanding the Different Channels on Instagram

    00:13:46 - Introduction to Threads

    00:14:27 - Misleading Advice on Using Threads

    00:17:22 - No Silver Bullet for Podcast Growth

    00:19:37 - Be a Human Being on Social Media

    Mentioned in this episode:

    Podmaster Free Tips

    Free tips

    Want to get free insightful actionable tips on how to get closer to 'podmastery'? Sign up! I promise not to...