Afleveringen
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Step backstage at the â NRF APAC Big Show 2025â with â Ryf Quailâ , Managing Director at Comexposium, as he reveals the powerful growth, strategic decisions, and transformative experiences shaping retail across Asia-Pacific. Ryf shares candid reflections from NRF APAC 2024, dives into what's driving the 2025 agenda, and highlights unique regional retail trendsâfrom lightning-fast delivery revolutions in India to cross-cultural collaborations unlocking market expansion. Discover how NRF APAC is becoming the must-attend event that unites diverse leaders and innovative ideas from around the globe.
00:00 Introduction and Welcome01:06 Reflecting on NRF APAC 2024 Success03:17 Driving Forces Behind the 2025 Agenda04:58 Diversity and Breakout Sessions Highlights05:52 India's Quick Commerce Revolution06:47 Overcoming Challenges in Cross-Border Expansion07:18 Expanding CEO Networking Opportunities08:27 New and Improved Exhibition Experiences09:39 Global Innovation Showcase Overview11:35 Singapore's Retail Excellence Tours12:21 Impact of Global Economic Context on APAC Retail15:02 Transformational Insights from FamilyMart19:50 Expectations for NRF APAC 2025 Attendance23:33 Creating a Movement in Retail25:11 Closing Thoughts
Donât miss NRF APAC 2025.Subscribe to The Retail Podcast for more insights from global retail leaders. Visit our LinkedIn page website to register and join the future of retail.
Ryf Quail, NRF APAC, NRF Big Show, Comexposium, Retail conference, Asia-Pacific retail, retail innovation, quick commerce, ESG, sustainability in retail, cross-border retail expansion, retail trends 2025, retail CEO networking, retail event insights, Singapore retail, FamilyMart innovation, global retail trends
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Didier Mattalia, co-founder and CEO of Trust-Place, joins Alex on The Retail Podcast to explore how digital passports transform traceability and customer relationships post-purchase. Discover how luxury and premium brands across fashion, home furnishings, electronics, and mobility are leveraging digital passports to authenticate products, engage customers, and meet upcoming EU regulations on product sustainability and recyclability. Didier shares real-world examples, including partnerships with iconic brands like Ligne Roset and Isabel Marant, and offers insights into the future of product identity and data-driven retail.
Episode Chapters:
[00:00] Introduction: What is Product Traceability?
[00:31] Meet Didier Mattalia: Co-founder & CEO of Trust-Place
[01:18] How Trust-Place Creates Digital Passports for Products
[02:48] European Regulation and the Role of Digital Passports
[06:53] Industries Leveraging Digital Passports
[07:59] Giving Identity to Luxury and Fashion Items
[10:19] Case Study: Fighting Counterfeits with Ligne Roset
[12:07] The Customer Journey and Digital Certification
[15:36] How Brands Scale Digital Passports Implementation
[16:45] Didierâs Vision: The Future of Trust-Place and Digital Traceability
Show Notes:
Trust-Place: https://www.trust-place.com
Connect with Didier Mattalia: LinkedIn Profile
Referenced Brands:
Ligne Roset
Isabel Marant
Avery Dennison
Key Topics: Product Authentication, Sustainability Regulations, Customer Engagement, Data-Driven Retail
Keywords: Retail Innovation, Digital Passport, Traceability, Product Authentication, Sustainability, Luxury Retail, Customer Data, EU Regulations, Post-Purchase Experience
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Zijn er afleveringen die ontbreken?
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Global expansion means speaking your customersâ language, not just translating words but capturing your brandâs unique voice. Bryan Murphy, CEO of Smartling, joins The Retail Podcast to unpack how AI-driven localization transforms content strategy, boosts global SEO, and dramatically reduces costs and complexity. Learn why automated, on-brand translation isnât just an option; itâs essential for businesses serious about scaling internationally.
00:00 â Automating translation to scale global content
00:34 â Why translation complexity leaves money on the table
01:37 â Meet Bryan Murphy and Smartlingâs global mission
02:38 â Small business pitfalls in multilingual sites
03:24 â Why brand voice gets lost without professional localization
04:29 â How Smartling automates translations and maintains brand integrity
06:22 â Seamless CMS integration with Storyblok, Shopify, and more
07:35 â Why local language is essential for global e-commerce success
09:13 â Smartling by the numbers: billions of words translated
10:28 â The future of AI agents in localization
11:34 â Ensuring translation quality with AI-powered validation
13:11 â Maximizing SEO impact across multiple languages
15:20 â Maintaining site performance during localization
16:06 â Bryanâs vision for the future: fully automated, seamless translation
Localization strategy
Global e-commerce
AI-powered translation
Multilingual SEO
Content management systems (CMS)
International expansion
Translation automation
Brand localization
Shopify integration
LanguageAI
Business Strategy
Technology & AI
Globalization
E-commerce
SEO & Marketing
Retail Innovation
Executive Insights
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In this episode, David Gomez Cardona steps into the studio to discuss his global journey in e-commerce, logistics, and digital transformation. He highlights how Kingfisherâparent company of B&Q, Castorama, Brico DĂŠpĂ´t and Screwfix continues to strengthen its omnichannel approach. David describes the evolution of customer expectations, from ultra-rapid delivery for urgent DIY fixes to a longer lead time for major renovation projects. He also explores the business impact of marketplace growth, how it opens the door to new audiences, and why it now accounts for a large share of e-commerce sales within Kingfisherâs brands.
Davidâs energy comes from connecting technology and commerce to solve real-world problems, and he explains how the Groupâs footprint across multiple European markets sets the stage for ongoing innovation. He believes retailers no longer dictate what customers should want. Instead, the customers shape retailâs future by demanding seamless experiences. If youâre aiming to deepen your understanding of marketplace trends, draw inspiration for omnichannel strategy, or spark fresh ideas about the fusion of physical and digital commerce, this conversation offers valuable insights.
Guest Bio:
David Gomez Cardona is Group Marketplace Director at Kingfisher. He began his career in logistics in the United States before moving into e-commerce, driven by a passion for the fast-paced world of digital retail. Over the years, he has helped leading retailers expand internationally, launch robust online marketplaces, and transform how people buy home improvement products. From France to Colombia to the UK, David has a rich background in global retail ecosystems, bridging technology, vendor collaboration, and customer-centric strategies.
Host Introduction:
Your host, Alex, brings a keen interest in the evolving landscape of retail, focusing on how technology and human ingenuity can create extraordinary shopping experiences. With a background in interviewing senior leaders who push boundaries, Alex draws on deep expertise to explore fresh ideas and emerging opportunities in the retail world.
Key Moments and Themes:
âDavidâs global career journey and why he pivoted from logistics to e-commerce.
âKingfisherâs marketplace expansion in the UK, France, Spain, Portugal, and Poland.
âThe role of speed and convenience, exemplified by Screwfixâs one-hour delivery service.
âHow physical stores and online channels merge for better customer service, including click-and-collect and in-store returns.
âAdapting to a new paradigm where customers, not retailers, dictate product availability and delivery expectations.
Call to Action:
If you enjoy this conversation, follow us on Spotify and subscribe on Apple Podcasts. Share this episode with colleagues who are curious about the future of marketplaces. Your reviews and feedback help us continue to bring forward-thinking voices in retail innovation.
Disclaimer:
The views and opinions expressed in this interview are those of the speakers. They do not necessarily reflect official policies or positions of Kingfisher or its affiliated brands. This discussion is for informational purposes only and should not be considered financial or legal advice.
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Matt Bradley, Founder and Director of the Retail Technology Show, joins Alex to share the behind-the-scenes story of growing one of the UKâs leading retail events. Discover why Matt believes retail gatherings must go beyond exhibitionsâthey should entertain, educate, and inspire. He reveals the strategic move to Londonâs Excel Centre, the decision behind the showâs carnival theme, and the extraordinary lineup, including keynotes from retail legends and social media entrepreneur Joe Wicks. If youâre seeking fresh insights, practical retail solutions, and a truly engaging experience, Matt promises the Retail Technology Show 2025 delivers.
Whether youâre tackling payment hurdles, supply chain challenges, or leveraging AI, Mattâs goal is clear: every visitor should leave having learned something valuable, made meaningful connections, and enjoyed themselves along the way.
Episode Highlights (Show Notes):
â˘Mattâs Journey: From RBTE to Retail Technology Showâreinventing retail events.
â˘Why Excel London? The strategic decision behind moving venues and how it benefits attendees.
â˘Carnival Atmosphere: Transforming a retail event into an immersive experience.
â˘Free yet Premium: How the Retail Technology Show offers top-tier content without a price tag.
â˘Speaker Lineup: Joe Wicks, Archie Norman (M&S), Steve Hewitt (Gymshark), Sophie Neary (Google), Richard Lim (Retail Economics), and more.
â˘Retail Insights & Innovations: Practical solutions in AI, payments, and the evolving retail landscape.
â˘Community & Celebration: The importance of fun, networking, and the highly anticipated retail carnival party.
Retail, Retail Technology Show, Matt Bradley, Retail Innovation, Excel London, Joe Wicks, Archie Norman, Gymshark, Sophie Neary, AI, Retail Conference, Retail Experience, Retail Trends, Networking, Free Retail Events, Retail Podcast
Reserve your spot at the Retail Technology Show, April 2-3, 2025, at Excel London, and transform your retail strategies with fresh insights and practical innovations.
Website link: www.retailtechnologyshow.com
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Join Alex from The Retail Podcast in conversation with Mâ ark Wheeler (Storyblok)â and â Jason Hoolsemaâ (CIO, NRF) on how a headless CMS revolutionized one of the worldâs largest retail showsâenabling rapid content creation, seamless personalization, and a better experience for attendees.
Description
In this special episode of The Retail Podcast, host Alex sits down with two industry experts shaping digital experiences in retail. Mark Wheeler of Storyblok explains how a headless CMS makes it possible for brands to respond to fast-moving trends, like TikTok influencer content, almost instantly. Jason Hoolsema, CIO at the National Federation of Retailers (NRF), shares how transitioning away from legacy systems helped NRF deliver near real-time content and personalization for its massive annual show. Learn about the pitfalls of outdated tech, the power of flexible APIs, and the growing role of AIâfrom translations to product recommendations.
Whether youâre in e-commerce, marketing, or retail tech, this conversation offers valuable insights into modernizing your digital ecosystem and delivering exceptional customer experiences.
Retail Technology, NRF, Headless CMS, Digital Transformation, Content Management, E-commerce, Personalization, AI in Retail, Omnichannel Retail, Storyblok
Guest Links
⢠â NRFâ
⢠â Storyblokâ
Episode Links & CTA
If you enjoyed this episode, please đ leave a 5-star review on Apple/Spotify or your Podcast platform of choice and share it with a colleague.
Subscribe to The Retail Podcast for more insights into the future of retail and technology!
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đĄ Can scent trick your brain into tasting flavors?
In this special Shoptalk Europe partnership episode of The Retail Podcast, Lena JĂźngst, Co-Founder & Co-Inventor of air upÂŽ, shares how neuroscience, innovation, and product design are revolutionizing hydration. Lena will also be at Shoptalk Europe in Barcelona (June 2-4, 2024)!
đ˘ Donât miss Shoptalk Europe 2024! Ticket prices increase at midnight on Friday, 28th Februaryâsecure your spot now!
đď¸ Get a discount with these codes:
đď¸ Retailers & Brands: Use RBTHERE10 â â â Register hereâ â
đď¸ General Attendees: Use GATHERE10 â â â Register hereâ â
đĽ What Youâll Learn in This Episode:
â The science behind scent-based taste
â Overcoming fear & trusting your instincts in business
â The journey from university project to global brand
â The future of sensory-driven consumer products
đ˘ Tune in now for a deep dive into innovation, behavioral science, and the future of hydration!
đ Follow Lena: â https://www.linkedin.com/in/lena-juengst/â
#RetailPodcast #airup #Innovation #Entrepreneurship #ProductDesign
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đ˘AI is transforming retail from supply chain to customer experience. In this episode, Jane Cheung, Global Research Leader at IBM, shares insights from a study of 5,000 executives on how AI is being embedded across retail operations.
00:00 - Welcome & Introduction
02:15 - AI Investment Trends in Retail
05:30 - AIâs Impact on Supply Chain & Operations
09:45 - AI in Customer Experience & Marketing
13:20 - AI Governance Challenges & Solutions
17:05 - Future of AI in Retail
20:30 - Final Thoughts & Key Takeaways
đ§In This Episode, Youâll Learn:
âď¸ Why AI investment in retail is surging (+52% budget increase)
âď¸ How AI is shaping customer experience, supply chain & marketing
âď¸ The biggest AI governance challenges & how to solve them
âď¸ How retailers should align AI with their brand strategy
đFollow us for more: https://retailnews.ai/
đŠGot thoughts? Leave us a voice note or DM on LinkedIn!
Hashtags (For Discoverability):
#AIinRetail #RetailTech #RetailInnovation #ArtificialIntelligence #RetailTrends
AI in retail, artificial intelligence in retail, AI-powered retail, retail innovation, AI trends, IBM research, customer experience AI, supply chain AI, digital transformation, AI governance, AI for business, AI-driven strategy, retail marketing AI
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Join us for a deep-dive conversation with Michelle Evans, Global Lead for Retail and Digital Consumer Insights at Euromonitor, as she reveals the top five digital trends that will transform retail in 2025. In this episode, Michelle discusses:
⢠Rebuilding Consumer Trust: How micro and nano influencers are taking over the role of traditional macro influencers in building authentic connections.
⢠Shopification of Social Media: The evolution of platforms like Instagram and YouTube in creating seamless, in-app purchase experiences.
⢠Video-Driven Engagement: With 71% of consumers streaming videos weekly, learn why video is the future of engagement.
⢠Budget-Conscious Markets: How digital tools are empowering consumers to find the best deals in a cost-sensitive environment.
⢠The AI Revolution: Discover how AI is creating a more intuitive and personalized shopping experience in e-commerce. Stay ahead of the curve with these critical insights. Subscribe and leave a review if you enjoy the conversation!
Show Notes Highlights & Timestamps:
⢠00:00 â Introduction: Context on the competitive landscape (Zara, H&M, Shein)
⢠00:00:24 â Guest Introduction: Michelle Evans from Euromonitor
⢠00:01:07 â Michelleâs background and Euromonitor overview
⢠00:03:00 â Trend 1: Rebuilding Consumer Trust with Micro/Nano Influencers
⢠00:04:15 â Trend 2: Shopification of Social Media
⢠00:06:18 â Trend 3: Video-Driven Engagement (71% streaming weekly) ⢠00:10:26 â Trend 4: Navigating a Budget-Conscious Market
⢠00:14:16 â Trend 5: AIâs Role in Shaping Intuitive Retail Experiences
Key Takeaways:
- Authentic influencer strategies are reshaping consumer trust.
- Social platforms are evolving into comprehensive shopping channels.
- Video content is essential for modern consumer engagement.
- Digital tools are enabling smarter, budget-friendly shopping experiences.
- AI is poised to revolutionize the e-commerce landscape.
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In this episode, Keith Nealon, CEO of Bazaarvoice, explores how brands can leverage user-generated content (UGC) and artificial intelligence (AI) to build consumer trust and drive retail success. Discover how sustainable and ethical practices, innovative AI-powered tools, and the voice of the customer are reshaping the way consumers discover, research, and purchase products. Gain actionable insights on transforming your content strategy and the future of social shopping in todayâs dynamic retail environment.
Highlights & Timestamps:
⢠00:00 â Introduction & Sustainability in Retail
⢠01:03 â Keithâs Background & Bazaarvoice Overview
⢠02:20 â UGC & Consumer Behavior Insights
⢠03:15 â AI Tools & Innovations
Key Quotes: âWhen consumers do the talking, trust and sales follow.â
Useful Links: www.retailnews.ai
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Discover how generative AI is revolutionizing retail. NVIDIAâs â Azita Martin â Vice President and GM of AI for Retail, CPG and QSR Director of AI & Cynthia Countouris, NVIDIAâs director of product marketing for retail discuss multimodal AI, virtual shopping assistants, and supply chain optimization. Learn how businesses are leveraging AI to boost productivity, enhance customer experiences, and increase revenue. From e-commerce transformation to physical AI for robotics, this episode is packed with actionable insights for retailers and tech leaders.
đ Learn more: NVIDIA AI Retail Blueprint
00:00 Introduction: Why Embrace AI in Retail?
00:26 NVIDIAâs AI Vision at NRF 2025
01:19 AI Transformation in Retail: Use Cases
02:28 Shopping Assistants: Revolutionizing E-Commerce
03:43 AI in Supply Chain Optimization
06:12 Generative AI for E-Commerce and Revenue Growth
07:12 NVIDIAâs AI Blueprint and Tools for Retail
09:22 Physical AI: Training Robots in Simulations
12:15 Future Focus: AI in Supply Chain and Retail Layouts
14:06 Empowering Women in Tech with AI
16:08 Real-World AI Shopping Assistant Demo (Fashion)
20:32 Visualizing Furniture with AI in 3D Spaces
25:27 How to Get Started with NVIDIA AI Tools
Mentioned by host:
âTo learn more about NVIDIAâs AI innovations, visit nvidia.com.â
âShare your thoughts on this episode by tagging us on LinkedIn with #RetailAI.â
#GenerativeAI #RetailAI #NVIDIA #ECommerceInnovation #RetailTech
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Get an insider look at Shoptalk 2025 with â Sophie Wawro, â Global President of â Shoptalkâ , and â Joe Laszlo,â Head of Content US. Discover how this yearâs groundbreaking initiativesâThe New Market and Shoptalk LUXEâare redefining retail. Learn about the attention economy, luxury retail trends, and whatâs shaping the future of customer engagement.
đ Highlights:
The New Market: Retail media and the attention economy.Shoptalk LUXE: A luxury-focused event in Abu Dhabi.Insights for retail executives to lead in 2025. -
Join us as we dive into Tescoâs groundbreaking supply chain solution, Transcend, with CEO Oliver Ward. Discover how data-driven tools, streamlined operations, and customer-centric strategies are reshaping retail globally. Learn how retailers can scale online operations, optimize fulfillment, and stay competitive in todayâs evolving market.
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Discover how Deliverooâs Product Director, Paul Wilkinson, is shaping the future of retail innovation. From drone delivery and AI in grocery stores to the evolving customer demand for quick commerce, Paul shares insights from his experience at Tesco Labs, Amazon, and Deliveroo. Learn how technology, data, and customer-first strategies are transforming grocery delivery and retail worldwide. Perfect for retail leaders and innovators seeking actionable trends.
[00:00] Introduction[03:45] Drone delivery innovations[10:15] How AI is improving grocery retail[20:00] Deliverooâs journey into new categories[25:30] Predictions for retailâs futureGuest: Paul Wilkinson, Product Director at Deliveroo
Topics Covered:
The evolution of quick commerce and customer expectationsDrone delivery and its growing adoption in suburban marketsHow AI is solving long-standing problems in grocery retailDeliverooâs journey from food delivery to a digital high streetPredictions for the future: online shopping, data-driven retail, and self-driving carsKey Quotes from Paul Wilkinson:
âThirty minutes is more than fast enough for most people in most situations.ââSeeing a delivery arrive by drone in three minutes is fascinating.ââAI helps solve old problems that never truly went away.ââIf what youâre building isnât useful or usable, it wonât succeed.Actionable Takeaways for Retail Leaders:
Focus on customer-first strategies to drive innovation.Invest in real-time stock systems to reduce delivery errors.Leverage AI and data-driven insights to improve operations.Enjoyed this episode? Follow our podcast or visit www.retailnews.ai for more insights into the future of retail, and join the conversation on LinkedIn
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In this episode, Michel Spruijt, President of Brain Corp, discusses how robotics and AI are addressing challenges like labor shortages and inventory management in retail. Learn how automation is creating consistency and efficiency across store operations.
What Youâll Learn in This Episode:
Why robotics adoption is critical for retail success.How Brain Corpâs solutions improve operational efficiency.The future of AI in retail.Resources Mentioned:
Brain Corp: https://www.braincorp.com/For more retail news checkout www.retailnews.ai
#retailrobotics, #AIinRetail, #MichelSpruijt, #BrainCorp, #RetailTechnology, #AutomationInRetail, #RoboticCleaning, #InventoryManagement, #RetailInnovation, #RetailAutomation, #RetailPodcast, #RoboticsInRetail, #AIPoweredSolutions, #RetailTrends, #LaborShortagesInRetail, #StoreOperations, #RetailAutomationPodcast, #TechnologyInRetail, #FutureOfRetail, #RetailTransformation, #RoboticInventoryManagement
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Join Molly Robins, founder of Molly's Market, as she shares her journey from a personal health crisis to building a thriving Canadian gluten-free and vegan bakery. Discover how her brand is revolutionizing allergen-friendly treats, scaling a CPG business, and prioritizing clean-label ingredients. A must-listen for foodies, entrepreneurs, and industry leaders!
For more information: â https://retailnews.ai/canadian-bakery-redefining-gluten-free-vegan-industry/
Molly's Market, Canadian bakery, gluten-free podcast, vegan food stories, CPG industry, clean-label bakery, allergen-friendly desserts, food entrepreneurship, Canadian startups, dietary restrictions
Subscribe to learn how innovators like Molly Robins are reshaping food and retail. Donât forget to leave a review and share this episode with your network!
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Join Saddleback Leather founder Dave Munson and BigCommerceâs Senior Director of Brand and Content Marketing, Melissa Dixon, for an inside look at building an authentic e-commerce experience that drives customer loyalty and growth. Discover how Saddleback Leatherâs unique storytelling approach, coupled with BigCommerceâs innovative tools, creates a seamless shopping journey that resonates with consumers. Perfect for entrepreneurs, e-commerce leaders, and retail enthusiasts, this episode explores trends like mobile optimization, personalized shopping, and the future of digital retail. Tune in to learn actionable strategies for balancing technology and authenticity in todayâs competitive online market.
More information can be found here
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How nCountR is Transforming In-Store Retail Media with Personalized Digital Signage
In a recent Retail Podcast interview from Groceryshop, Hans Fischmann, VP and GM of nCountR, shared insights on how the company is reshaping in-store retail media through data-driven digital signage. Fischmann explained that nCountRâs platform enables retailers and advertisers to personalize messages for customers, effectively blending physical shopping experiences with digital precision.
Enhancing Shopper Engagement Through Digital SignagenCountRâs approach is based on understanding both retailer and advertiser needs. For retailers, nCountRâs platform provides a way to increase revenue per square foot by turning digital signage into a targeted, revenue-generating channel. For advertisers, nCountR offers access to shoppers at critical decision points in their purchasing journey, with messages that adjust in real time based on data like shopping behavior and seasonal trends.
âBy personalizing the shopping experience, weâre not just displaying ads,â says Fischmann. âWeâre creating interactions that enhance basket sizes and encourage customer loyalty.â An example is displaying seasonal promotions in grocery stores, such as a peach cobbler recipe alongside related ingredients, which can drive multi-item purchases.
Addressing Retailersâ Key Challenges with a Data-Driven ApproachWith many retailers focusing on optimizing revenue per square foot, nCountR helps solve this challenge by using data to bring digital advertisingâs precision into physical spaces. Fischmann noted that by partnering with both large chains and small stores, nCountRâs agnostic platform can be integrated seamlessly, maximizing in-store engagement regardless of a retailerâs scale.
Looking Ahead: Privacy, Accessibility, and a Vision for the FuturePrivacy and accessibility are core elements of nCountRâs strategy. Fischmann emphasized that nCountR is built with robust privacy safeguards, ensuring compliance while personalizing messages responsibly. âNo one wants a NASCAR experience in-store,â he adds, stressing the importance of curated, relevant content. With nCountRâs adaptable platform, the future of in-store retail media will involve even more tailored and context-sensitive customer engagement, helping retailers create value at every stage.
For More insights please goto: â https://retailnews.ai/â
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Albertsons Media Collective is redefining how retail media drives success by connecting brands with over 100 million loyal consumers across 2,000 stores nationwide. Leveraging data-driven insights, they cultivate deep customer relationships that translate into sustainable growth for partner brands. Michelle Weiskittel, Head of Media, Creative, and Operations at Albertsons Media Collective, spoke at Groceryshop with The Retail Podcast about their approach to transforming retail media networks into engines of collaboration and community-driven growth.
Albertsons Media Collective combines decades of grocery retail experience with modern digital tools, making it an ideal partner for brands seeking to reach highly engaged consumers. With more than 36 million shoppers visiting their stores weekly and a digital audience of 41 million loyalty members, Albertsons brings unmatched consumer insight to drive brand performance and sales.
For More Information please visit: https://retailnews.ai/transforming-retail-media-albertsons-media-collective/
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In an era of rapid digital transformation, retailers face unprecedented challenges and opportunities. Jay Topper, Chief Customer Officer at fabric, shares invaluable insights on the current state and future of e-commerce platforms.
The Power of Composable CommerceTopper emphasizes the significance of cloud-native, composable platforms in today's retail environment. fabric, built from the ground up with this architecture, offers unique advantages:
Empowering end-users with intuitive controls for site updatesProviding seamless scalability during peak seasonsEnabling rapid innovation through customer-driven development"The e-commerce platform itself is becoming more commoditized," Topper notes. "The differentiator lies in how you impact end-users and customers."
Overcoming Replatforming HesitationMany retailers hesitate to replatform due to perceived risks. Topper, drawing from extensive experience, views this process as "thrilling" and necessary for evolution. He advises:
Clearly define problems to solveAssess the ecosystem and platform requirementsDe-risk implementation through meticulous planningUse metrics and data as a foundationTopper emphasizes the importance of embracing change: "We have to evolve and we have to evolve quickly in this world. So to me, I think it's thrilling. Getting that digital first mentality is a thrilling personal transformation for a human to go through."
The Omnichannel ImperativeTopper defines omnichannel as "bringing the promise of the brand and consistency at every step, whether physical or digital." Key strategies include:
Integrating digital experiences into physical storesBringing store charm to digital platformsImplementing multi-touch attribution modelsEmbracing AI in RetailWhile cautious, Topper is "an absolute believer" in AI's potential to transform retail. He highlights two often-overlooked areas:
Enhancing platform intelligence for employeesImproving back-office functions like planning and allocation"If you're not spending 20% of your time analyzing and testing AI-based solutions, you're missing out," Topper warns.
Looking AheadAs the retail landscape continues to evolve, embracing digital transformation and innovative platforms like fabric will be crucial for success. Retailers must focus on empowering their teams, optimizing omnichannel experiences, and leveraging AI to stay competitive in this dynamic market.
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