Afleveringen
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In this episode:
Is your Instagram strategy draining your creative energy? When today's guest, Kimberly Espinel realized almost all her content had become promotional, she took a bold step back - and discovered a better way forward. We're exploring what actually works on Instagram in 2025, from finding the right mix of content types to maintaining authenticity while growing your audience. If you're tired of feeling like every post needs to drive traffic or sales, you'll learn how to create content that not only performs well but keeps you creatively energized.Key Points:
The Wake-Up Call The power of personal connection Creating a sustainable content strategy Instagram trends for 2025 and beyond The path forwardRelated content:
The Crafted Website Experience
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Connect With Madison
Instagram | Website | Show Notes
Work with Grace + Vine in 2025:
Design Services for Food Bloggers
Our newest way to redesign your website! Learn more here. -
In this episode:
If you've been wondering whether AI could help or hurt your food blog, this episode will transform how you think about AI as a business tool. Join me for a great conversation with Hanelore Dumitrache as we dive into practical ways AI can streamline your workflow—from cutting blog post writing time by 75%, to uncovering hidden patterns in your analytics. Plus, you'll discover how to use this technology in a way that actually strengthens your brand, without sacrificing what makes your content unique.Key Points:
Ethical AI implementation for food bloggers Streamlining content creation with AI Leveraging AI for analytics and growth Additional AI applications for food bloggers Embracing the future of food bloggingExclusive Offer!
Receive 50% OFF Hanelore's ebook "AI for Food Bloggers!" Click the link below and enter discount code VINEPODCAST at checkout!
AI for Food Bloggers Deal
Related content:
The Crafted Website Experience
Sign up to get podcast updates sent directly to you!
Connect With Madison
Instagram | Website | Show Notes
Work with Grace + Vine in 2025:
Design Services for Food Bloggers
Our newest way to redesign your website! Learn more here. -
Zijn er afleveringen die ontbreken?
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In this episode:
What happens when you commit to posting Instagram Reels every day for 90 straight days? Today I’m chatting to a blogger who came up with the challenge to create and share daily recipe videos without batching content in advance. You’ll hear what she experienced instead of massive follower growth like you might expect! Whether you’re feeling disconnected from your audience or stuck in a content rut, you’ll learn practical strategies for how to break through those challenges without burning out.Key Points:
The Challenge: Going all in Breaking free from perfectionism Unexpected results Building authentic connections Content creation tips The power of consistencyRelated content:
The Crafted Website Experience
Sign up to get podcast updates sent directly to you!
Connect With Madison
Instagram | Website | Show Notes
Work with Grace + Vine in 2025:
Design Services for Food Bloggers
Our newest way to redesign your website! Learn more here. -
In this episode:
Wondering if SEO still matters for food blogs in 2025? Despite what you might have heard, Google remains the largest source of traffic on the internet, and food blogs are still ranking prominently in search results. Today, I sit down with Carl Ross from Uku Digital for a discussion all about what's really working right now, from smart content strategy to the technical elements that can make or break your site's performance!
Key Points:
Core web vitals deep dive Common technical issues Advanced technical SEO Future-proofing your siteRelated content:
The Crafted Website Experience
Sign up to get podcast updates sent directly to you!
Connect With Madison
Instagram | Website | Show Notes
Work with Grace + Vine in 2025:
Design Services for Food Bloggers
Our newest way to redesign your website! Learn more here. -
In this episode:
Are you wondering if Pinterest is still worth your time in 2025? Here's the truth - Pinterest isn't just another social media platform, it's a powerful search engine that can drive consistent traffic to your site for months or even years. In today's episode, I sit down for a really insightful conversation with Kate Ahl from Simple Pin Media about breaking down what actually matters for success on Pinterest, which metrics to track and how to turn traffic into email subscribers.
Key Points:
The evolution of Pinterest Current strategy deep dive Future-proofing your Pinterest strategyRelated content:
Sign up to get podcast updates sent directly to you!
Connect With Madison
Instagram | Website | Show Notes
Work with Grace + Vine in 2025:
Design Services for Food Bloggers
Our newest way to redesign your website! Learn more here. -
In this episode:
If the past year has felt like a roller coaster in the blogging world, you are certainly not alone! It seems like every week there was a new threat to the industry and the stability of this career we love so much. With a new year it is a fresh start and the chance to navigate the waters a bit differently this year. In today's episode, I'll share some reflections over the past year and some action steps you can take to navigate the food blogging industry this year!Key Points:
Time tracking & time blocking Embracing a CEO mindset Protecting the asset in your business Taking time to experimentRelated content:
Sign up for my Blogger Playbook course today!
Get podcast updates sent directly to you!
Connect With Madison
Instagram | Website | Show Notes
Work with Grace + Vine in 2025:
Design Services for Food Bloggers
Our newest way to redesign your website! Learn more here. -
In this episode:
Over the last two years we started offering a new way to redesign your website with us called Crafted. These are semi-custom websites that allow bloggers like you to get a one of a kind look without the hefty price tag of a custom website. But if you’ve ever wondered what exactly semi-custom means and whether it’s right for you, this episode is for you. I’ll share exactly what we mean by semi-custom, how our approach differs from others in the industry and ultimately whether it’s a good fit for you or it isn’t. Let’s jump in.Key Points:
What does semi-custom mean? What about our approach is sem-custom? Which parts of your project are custom?Related content:
The Crafted Website Experience
Sign up to get podcast updates sent directly to you!
Connect With Madison
Instagram | Website | Show Notes
Work with Grace + Vine in 2024:
Design Services for Food Bloggers
Our newest way to redesign your website! Learn more here. -
In this episode:
Have you ever gone to a food blog and been super frustrated by the experience you had on their website? Creating a solid user experience is something I think we all want for our readers, but what do we need to do to make sure that happens? Today we’re diving into some best practices, both things to do and not to do for better user experience. I’ll share 6 key best practices of how to make sure your readers have a quality experience on your website and want to come back for more of your content.Key Points:
Limiting intrusions and distractions Having a Table of Contents for Long Form Posts Making your content readable Having multiples of the same thing Checking your website on mobile Adding helpful and unique pieces of contentResources mentioned in this episode:
Sign up to receive my FREE Blogger Playbook guide today!
Connect With Madison
Instagram | Website | Show Notes
Work with Grace + Vine in 2024:
Design Services for Food Bloggers
Our newest way to redesign your website! Learn more here. -
In this episode:
Are you a food blogger feeling stuck in the cycle of relying solely on ad revenue? You pour your heart into creating new recipes and improving your food photography, but your bank account may not be reflecting the hard work you put in.
In today's episode, I’ll be sharing over 10 ways you can monetize your food blog outside of traditional ad revenue. These income streams are a great way to increase your income as a blogger without having to rely solely on increasing traffic to increase your ad revenue. By the end of this episode, I’m sure you will have at least one or two new ideas to diversify your revenue streams and increase your income streams as a food blogger.
Key Points:
Creating digital & physical products Monetizing your expertise Affiliate marketing & brand dealsRelated Episodes:
Episode 190: Monetizing Your Expertise Through Digital Products with Jillian Leslie
My Interview on Food Blogger Pro
Connect With Madison
Instagram | Website | Show Notes
Work with Grace + Vine in 2024:
Design Services for Food Bloggers
Our newest way to redesign your website! Learn more here. -
In this episode:
Do you ever feel like there are not enough hours in the day to get everything you need to get done? Maybe you decide to hire an assistant, thinking that will solve all of your problems! But now you have a bigger problem. Now you have to give your assistants tasks and feedback and now you have more on your plate.
If you have ever found yourself in this position, you have been the bottleneck in your business.
Today I’m going to unpack a few ways to untangle this web and help create a more seamless experience for you and your team.
Key Points:
Give ownership not delegation
Create systems around your bottlenecks
Rely on task management systems
Streamline your plan and goals Utilize other team members
DO LESSResources Mentioned in This Episode:
Sign up for my Blogger Playbook freebie today!
Related Episodes:
Episode 101: The Standard and Systems Your Food Blog Needs With Jillian Dolberry
Episode 147: How to Create More Content
Connect With Madison
Instagram | Website | Show Notes
Work with Grace + Vine in 2024:
Design Services for Food Bloggers
Our newest way to redesign your website! Learn more here. -
In this episode:
What is social proof? Essentially it’s the trust that a reader has in your blog or recipe because they’ve seen other people like it.
Social proof is really important these days because of how much other social proof is out there already between Amazon reviews, restaurant reviews, etc.
If you’ve been wondering the best way to showcase social proof on your blog, listen in for these creative ways you can share your readers feedback and engagement on your blog!
Key Points:
Add recipe rating stars to your header Optimize Commenting Showcase a reader comment in blog post Add social sharing plugin and display total number of shares Encourage people to share when they make your recipesRelated Episodes:
Episode 194: 3 Quick Wins for E-E-A-T
Connect With Madison
Instagram | Website | Show Notes
Work with Grace + Vine in 2024:
Design Services for Food Bloggers
Our newest way to redesign your website! Learn more here. -
In this episode:
If you want to be successful as a food blogger you cannot afford to blend in. Personal branding is the way that you can stand out as a food blogger and it’s incredibly important that you focus on that more than ever. In this episode you’ll hear why personal branding is an essential part of risk proofing your food blog.
Key Points:
The importance of establishing a unique niche beyond just "food blogging" Crafting and sharing your personal story to build authority and trust Choosing authentic ways to connect with your audience across various platforms Actionable Tips: Define your specific niche using a three-layer approach Showcase your expertise and experience on your About page and homepage Incorporate your brand message into CTAs and recipe card blocks Update your social media bios and create pinned content highlighting your story Consider starting a podcast or email sequence to share your brand's originResources mentioned in this episode:
Personal Brand Checklist
Connect With Madison
Instagram | Website | Show Notes
Work with Grace + Vine in 2024:
Design Services for Food Bloggers
Our newest way to redesign your website! Learn more here. -
In this episode:
If you feel like this year has flown by at record pace, you are not alone. This year feels especially chaotic with everything going on in both our industry and the world. After the mid-point in the year, checking in and adjusting your goals is a great way to get back on track and make the most of the remainder of the year. Whether you set goals back in January and need to review and adjust them or you need a process for setting some goals for the rest of the year, tune into this episode!
In this episode, we'll discuss:
Finding and reviewing your goals
Whether you have them digitally in a task management tool like Asana or you wrote them down on a piece of paper, gather them so you can analyze them.Analyzing your goals
What status are your goals? For the goals that are not completed, analyze why.
Deleting or Resetting
Now that you know what your previous goals were, you can choose to let them go (or delete) them or to reset them to be more realistic and achievable.Adding new goals
If you set goals during another quarter or month, they may not be relevant for the upcoming season. Add in any new, relevant goals that you need for this season.Related Episodes:
Setting SMART Goals for Your Blog Setting Quarterly and Monthly Goals Setting Weekly Goals Summer & Beyond: Prioritizing and SurvivingResources mentioned in this episode:
30 Different Things You Can Do To Prepare Your Blog For Q4!
Connect With Madison
Instagram | Website | Show Notes
Work with Grace + Vine in 2024:
Design Services for Food Bloggers
Our newest way to redesign your website! Learn more here. -
In this episode:
Do you feel like you’re just treading water keeping up with your business over the summer? There can be multiple times throughout the year where it just all feels like too much. When those seasons come up, there are a few ways you can prioritize, set boundaries and ultimately feel on top of your workload despite the chaos of the season. Listen in for how you can prioritize and get the most important things done in a crazy season!
In this episode, I'll share about:
Setting aside intentional work time
I'll share from my own experience of setting aside protected work days as a working mom to insure that I spend designated time on my business each week Reviewing and resetting goals I’m going to be sharing a whole process on the next episode, but for now, I’ll say that it’s incredibly important to revisit your goals often but especially at mid-year or before each quarter. Try setting goals for one season at a time to help you stay on top of your tasks and priorities!Setting better boundaries
The nature of our businesses being online means we have about a million things to distract us at all times. When we have less time to work in the summer, it’s incredibly important to be diligent with your boundaries!"Taking care of the crying baby"
When you are prioritizing what to do, you take care of the baby that is crying first. When you have limited time, you have to prioritize and triage your tasks for what is the most important.Planning ahead
By taking a step back to analyze and categorize content on your site, you will be able to laser focus on the direction of your blog, and therefore the type of content you need to start creating, to further fill out those categories.Resources mentioned in this episode:
Subscribe to my Blogger Playbook today!
Connect With Madison
Instagram | Website | Show Notes
Work with Grace + Vine in 2024:
Design Services for Food Bloggers
Our newest way to redesign your website! Learn more here. -
In this episode:
Let’s talk about categories! One of the conversations I always seem to have with my clients is around how to properly use categories to organize their blog. Listen along as we discuss the importance of categories, how many you should have, and what to do if you’ve never considered your categories before.
In this episode:
Categories VS Tags
I'll hash out the difference between a category and a tag, and how to properly utilize both of them How to organize your categories Start with thinking about your niche, make sure you have this nailed down and stick with it! With your niche in mind, you can start to choose which categories make the most sense for your blog. The next step is to look at how your website is organized. Thinking about your user experience can really help you to start to wrap your head around what categories you might need.How many categories do you need?
First look at how many blog posts you have in the first place. Feast Design Co has a guideline of a 1:10 ratio of categories to posts as a guideline. So that means if you have 200 posts, it would be okay to have upwards of 20 categories. Ultimately, it's about drilling down specifics as many levels down as possible, so that it is easier for visitors to find what they are looking for.Fully fill out your category pages
It’s a good idea to have an outlook on the number and types of categories you think you will want to fill out eventually. You want your categories to be as filled out as possible and you don't want to have categories with one or two posts unless you plan to be building those posts out in the next few months.How to fix old categories
By taking a step back to analyze and categorize content on your site, you will be able to laser focus on the direction of your blog, and therefore the type of content you need to start creating, to further fill out those categories.Resources mentioned in this episode:
EP 18: Figuring Out Your Niche as a Food Blogger
EP 27: What Should Be On the Homepage of Your Food Blog
EP 30: How to Customize Your Recipe Index
Connect With Madison
Instagram | Website | Show Notes
Work with Grace + Vine in 2024:
Design Services for Food Bloggers
Our newest way to redesign your website! Learn more here. -
In this episode:
If you have been blogging for a handful of years it's likely you have hundreds or thousands of blog posts in your archives. If you have ever wondered if you should delete old content or revise and update them, this process of deciding and taking action will help!
In this episode:
Review the traffic Research keywords Think about your audience Choose what to doConnect With Madison
Instagram | Website | Show Notes
Work with Grace + Vine in 2024:
Design Services for Food Bloggers
Our newest way to redesign your website! Learn more here. -
In this episode:
Most creators have heard of E-E-A-T, but have you thought about how it could benefit your blog? Use these 3 tips to start using E-E-A-T to set you apart!
In this episode:
E-E-A-T prime real estate: your About Page Prove you are a real person Share your expertise and authorityConnect With Madison
Instagram | Website | Show Notes
Work with Grace + Vine in 2024:
Design Services for Food Bloggers
Our newest way to redesign your website! Learn more here. -
In this episode:
In the very crowded sea that is Google results, it's so important to have a strategy to make your blog posts stand out. Today I cover five ways in which you can do this!
In this episode:
Styled Gutenberg blocks Recipe at a glance Design your recipe card to stand outConnect With Madison
Instagram | Website | Show Notes
Work with Grace + Vine in 2024:
Design Services for Food Bloggers
Our newest way to redesign your website! Learn more here. -
In this episode:
No matter how long you have been running your blog, you're bound to have a lot of old content you want to improve. Performing a content audit on your blog posts can help you deep dive into all the content you have ever produced.
Listen along to learn how gathering this crucial SEO data can give a better idea of where you want to take your blog and what actions you need to take to boost your SEO and make a better experience for your readers.
In this episode:
What is a content audit What you can learn from a content audit How to perform a content auditConnect With Madison
Instagram | Website | Show Notes
Work with Grace + Vine in 2024:
Design Services for Food Bloggers
Our newest way to redesign your website! Learn more here. -
In this episode:
As a food blogger, you want to continue to grow to reach more people with your blog. But have you ever considered if your blog is ready for growth?
Listen in to hear the things you might not have considered that you can prepare for before your blog's growth feels out of control.
In this episode:
Being ready for comments & email increase Being proactive about site speed & hosting Making your website easy to navigate Having an easy-to-find email opt-inConnect With Madison
Instagram | Website | Show Notes
Work with Grace + Vine in 2024:
Design Services for Food Bloggers
Our newest way to redesign your website! Learn more here. - Laat meer zien
