Afleveringen
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WARC's Alex Brownsell speaks to EssenceMediacom UK's Jane Christian, Managing Director of Analytics & Insight, and Rich Kirk, Chief Strategy Officer, and Nic Pietersma, Group Director at Ebiquity.
Discussing ‘Profit Ability 2’, the follow-up to a 2017 meta-study that set out the case for advertising as a profitable driver of business growth. Marketing effectiveness wisdom has been challenged by the pandemic, the cost-of-living crisis and significant behavioural shifts – so an up to date, robust view of the role for advertising investment was needed more than ever.
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WARC's Lena Roland talks to Chris Baker, founder at Serious Tissues. Discussing how brands can change the world by changing how, and where, people spend their money.
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Zijn er afleveringen die ontbreken?
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WARC's Alex Brownsell talks to dentsu’s Dan Calladine, head of media futures, about media trends in 2025. Discussing AI's actual impact, the role of storytelling in the algorithmic era, the quest for quality in media buying, and how the world may become more unevenly distributed.
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Where do you draw the line between persuasion and manipulation? WARC's Rica Facundo talks to Dan Monheit, CEO at Hardhat, and Sarla Fernando, member of the ADMA Regulatory and Advocacy Working Group.
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Today we'll be deep diving into one of five of the big themes in the Marketer’s Toolkit 2025 for marketers in the US. Discussing the theme of capitalising on the economic reset with Joanna Seddon, managing director at Prescient and CEO of the Marketing Accountability Standards Board, and Ken Favaro, chief strategy officer at BERA.ai.
The Marketer’s Toolkit 2025 is here: the fourteenth edition of the report draws out five major trends that will define strategic planning, based on an extensive global survey of practitioners.
WARC members can read the full report here.
If you’re not yet a member, you can find a sample of the report here.
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Today we'll be deep diving into one of five of the big themes in the Marketer’s Toolkit 2025 for marketers in the EMEA region. Discussing the theme of the age of atomisation are Mark Anderson, customer and commercial consultant, and Tom Johnson, managing director at Trajectory.
The Marketer’s Toolkit 2025 is here: the fourteenth edition of the report draws out five major trends that will define strategic planning, based on an extensive global survey of practitioners.
WARC members can read the full report here.
If you’re not yet a member, you can find a sample of the report here.
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Today we'll be deep diving into one of five of the big themes in the Marketer’s Toolkit 2025 for marketers in the APAC region. Discussing the theme of closing the brand experience gap are Nithi Kumar, regional head for customer experience at Kantar and Dan Krigstein, director at the Growth Distillery.
The Marketer’s Toolkit 2025 is here: the fourteenth edition of the report draws out five major trends that will define strategic planning, based on an extensive global survey of practitioners.
WARC members can read the full report here.
If you’re not yet a member, you can find a sample of the report here.
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WARC's Anna Hamill talks to Friederike Offermanns (Heineken) about how they are building a culture of creative effectiveness at Heineken and Tom Standage (The Economist) about 2025 macro trends. Contagious’ Chloe Markowicz joins to discuss the most effective social media strategies from this year. Recorded live at Most Contagious 2024 in London.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
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WARC's Paul Stringer talks to Mimi Turner, Head of Marketplace Innovation at LinkedIn, Harjot Singh, Global Chief Strategy Officer at McCann & McCann Worldgroup, and James Hankins, Global VP Marketing, Strategy & Planning at SAGE. Discussing the value of making a promise to the customer in B2B marketing.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
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WARC's Anna Hamill talks to Ali Hanan (Creative Equals) about the DEI backlash and Kian Bakhtiari (The People) about Gen Z trends. Contagious's Alex Jenkins joins to discuss AI and whether we need to rethink what creative bravery means. Recorded live at Most Contagious 2024 in London.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
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WARC's Rica Facundo talks to Prof Sonja Prokopec, Associate Dean for Essec Asia-Pacific at ESSEC Business School, and Zoe Chen, Strategy Director at VIRTUE Worldwide. Discussing the changing codes of Asian affluence.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
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WARC’s Alex Brownsell speaks to Sarah Mansfield, former VP of Global Media at Unilever and Gerry D’Angelo, former Vice President, Global Media at Procter & Gamble.
Discourse about the future of media and the evolution of media effectiveness is - I think it’s fair to say - alive and well. On any given week, WARC will highlight the latest thinking on, say, the changing role of reach and frequency, or the latest research on attention measurement. But how is that new thinking being received at a brand level? To what extent do in-house marketing teams review and respond to new media effectiveness studies?
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WARC's Anna Hamill discusses We Are Social's recent report identifying trends for a new era of creator marketing with Paul Greenwood, Global Head of Research and Insights at We Are Social.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
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As part of WARC Marketer's Toolkit, George Hammer - Global Head of Luxury Marketing at Marriott International - speaks to WARC's Anna Hamill about what 2025 hold for luxury travel, his pro-tips for integrating AI into the creative process, and the impact of Taylor Swift.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
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Creative Business Transformation involves the weight of the whole business, but it often starts with an individual who leads. For Jane Wakely, Chief Marketing Officer at PepsiCo, turning ideas into meaningful transformation is about moving people. In this episode, we will discuss "On the Cutting Edge" the Deloitte X LIONS report with Maggie Gross, Head of Strategy and Brand at Deloitte, and then look at the practical steps Jane is taking to drive transformation that creates value for everyone involved.
Read "On the Cutting Edge" here -
As part of WARC Marketer's Toolkit, David Sandstrom - Chief Marketing Officer at payments giant Klarna - spoke to WARC's Anna Hamill about the role marketing has played in the company's growth story, including product, CX, media strategy and AI.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
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WARC's David tiltman and Aditya Kisore talk about the key takaways from this year's Marketer's Toolkit report. Discussing capitalising on the economic reset, why customer service is at an all time low, and the unexplored opportunity with atomised consumers.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
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WARC's Rica Facundo talks to Sweathead's Mark Pollard, Gigil's Nanais Hernandez and Oddefy's Leandro De Los Santos about the existential crisis facing strategists about the role and value of strategy - a major theme from WARC's Future of Strategy Report. Discussing how and why strategists need to be deft translators and how to train younger strategists.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
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WARC's Alex Brownsell and James Mcdonald talk about the key takeaways from the latest Advertising Association/WARC Expenditure Report. Discussing why UK adspend is growing, which categories are doing the best, and how the UK compares to some international markets.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
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WARC's Ann Marie Kerwin talks to Ad Net Zero's US director John Osborn, and lead climate science and policy advisor Bill Wescott. Discussing the creative and scientific perspectives in coming up with realistic steps to a more sustainable way of doing business. To find out more about Ad Net Zero, click here.
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