Afleveringen
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WARC's Anna Hamill talks to Friederike Offermanns (Heineken) about how they are building a culture of creative effectiveness at Heineken and Tom Standage (The Economist) about 2025 macro trends. Contagious’ Chloe Markowicz joins to discuss the most effective social media strategies from this year. Recorded live at Most Contagious 2024 in London.
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WARC's Paul Stringer talks to Mimi Turner, Head of Marketplace Innovation at LinkedIn, Harjot Singh, Global Chief Strategy Officer at McCann & McCann Worldgroup, and James Hankins, Global VP Marketing, Strategy & Planning at SAGE. Discussing the value of making a promise to the customer in B2B marketing.
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Zijn er afleveringen die ontbreken?
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WARC's Anna Hamill talks to Ali Hanan (Creative Equals) about the DEI backlash and Kian Bakhtiari (The People) about Gen Z trends. Contagious's Alex Jenkins joins to discuss AI and whether we need to rethink what creative bravery means. Recorded live at Most Contagious 2024 in London.
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WARC's Rica Facundo talks to Prof Sonja Prokopec, Associate Dean for Essec Asia-Pacific at ESSEC Business School, and Zoe Chen, Strategy Director at VIRTUE Worldwide. Discussing the changing codes of Asian affluence.
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WARC’s Alex Brownsell speaks to Sarah Mansfield, former VP of Global Media at Unilever and Gerry D’Angelo, former Vice President, Global Media at Procter & Gamble.
Discourse about the future of media and the evolution of media effectiveness is - I think it’s fair to say - alive and well. On any given week, WARC will highlight the latest thinking on, say, the changing role of reach and frequency, or the latest research on attention measurement. But how is that new thinking being received at a brand level? To what extent do in-house marketing teams review and respond to new media effectiveness studies?
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WARC's Anna Hamill discusses We Are Social's recent report identifying trends for a new era of creator marketing with Paul Greenwood, Global Head of Research and Insights at We Are Social.
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As part of WARC Marketer's Toolkit, George Hammer - Global Head of Luxury Marketing at Marriott International - speaks to WARC's Anna Hamill about what 2025 hold for luxury travel, his pro-tips for integrating AI into the creative process, and the impact of Taylor Swift.
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Creative Business Transformation involves the weight of the whole business, but it often starts with an individual who leads. For Jane Wakely, Chief Marketing Officer at PepsiCo, turning ideas into meaningful transformation is about moving people. In this episode, we will discuss "On the Cutting Edge" the Deloitte X LIONS report with Maggie Gross, Head of Strategy and Brand at Deloitte, and then look at the practical steps Jane is taking to drive transformation that creates value for everyone involved.
Read "On the Cutting Edge" here -
As part of WARC Marketer's Toolkit, David Sandstrom - Chief Marketing Officer at payments giant Klarna - spoke to WARC's Anna Hamill about the role marketing has played in the company's growth story, including product, CX, media strategy and AI.
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WARC's David tiltman and Aditya Kisore talk about the key takaways from this year's Marketer's Toolkit report. Discussing capitalising on the economic reset, why customer service is at an all time low, and the unexplored opportunity with atomised consumers.
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WARC's Rica Facundo talks to Sweathead's Mark Pollard, Gigil's Nanais Hernandez and Oddefy's Leandro De Los Santos about the existential crisis facing strategists about the role and value of strategy - a major theme from WARC's Future of Strategy Report. Discussing how and why strategists need to be deft translators and how to train younger strategists.
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WARC's Alex Brownsell and James Mcdonald talk about the key takeaways from the latest Advertising Association/WARC Expenditure Report. Discussing why UK adspend is growing, which categories are doing the best, and how the UK compares to some international markets.
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WARC's Ann Marie Kerwin talks to Ad Net Zero's US director John Osborn, and lead climate science and policy advisor Bill Wescott. Discussing the creative and scientific perspectives in coming up with realistic steps to a more sustainable way of doing business. To find out more about Ad Net Zero, click here.
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WARC’s Anna Hamill and Sam Peña-Taylor discuss three of the biggest narratives shaping earnings season: how the US election and China’s economic downturn are impacting brands, and the road ahead for Starbucks.
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WARC's Aditya Kishore and Stephanie Siew talk about the recent report titled 'Building Belief: How to instill a culture of creative effectiveness'. Discussing the ABE framework, 3+ marketers and what that means, and why marketers can start their journey even without sign-off from their CEO.
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WARC’s Alex Brownsell talks about a new cross-industry initiative that pledges to make the advertising world a better, more productive, more creatively-driven place. Discussing this project with one of the co-founders, Brian Jacobs, Denise Turner, CEO at Route Research, and consultant and author Michael Farmer.
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WARC's Rica Facundo discusses new research and strategies unveiled at SXSW that will help marketers become more effective.
Featuring interviews from Wavemaker's James Boardman and Saïd Business School's Felipe Thomaz about why understanding “infuenceability” closes the effectiveness gap, WPP's Katie Rigg Smith on why brands need to scenario plan to tap into the changing demographic of Australia, and VML's Sarah Bailey on how to move away from creating dull advertising.
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In the second of two episodes covering the IPA Effectiveness Conference, WARC's Anna Hamill speaks to Tom Roach (Jellyfish) about share of model, Leo Rayman (EdenLab) and Jo McClintock (Trainline) talk about demand switching for environmental impact, and ITV's Sameer Modha and Kate Waters discuss their research on the present value of future spend.
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In the first of two episodes covering the IPA Effectiveness Conference, WARC's Anna Hamill speaks to System 1's Andrew Tindall about the magic of creative consistency, Prof. Sophie Scott joins to discuss why humour is so effective, and Billion Dollar Boy's Becky Owen breaks down the next era of creator marketing.
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WARC's David Tiltman talks to WARC Media's Alex Brownsell and Celeste Huang about the latest Global Ad Trends report on Baby Boomers. Discussing Baby Boomer media habits, their social platform preferences, and why this cohort hates ads the most.
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