Afleveringen
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Entertainment-driven brands like Duolingo are thinking about brand building differently. Dan Salkey, Co-Founder & Strategy Partner at Small World and Michaela Kron-Hags, Global Marketing Campaign Director at Duolingo join WARC's Catherine Driscoll to discuss disruptive ways to build a brand.
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Consumer changes, pricing, politicization, retail media and more. Ian Whittaker, co-founder at Liberty Sky Advisors, joins WARCs Anna Hamill to pick out the top stories to watch from quarterly earnings season.
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Zijn er afleveringen die ontbreken?
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Retail media is expanding beyond e-commerce ecosystems and into channels like social media and connected TV. Kiri Masters, an independent commentator on the retail media industry, discusses the opportunities and potential pitfalls with WARC Mediaâs Alex Brownsell.
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Economic upheaval is hitting consumer confidence hard, and 'nouveau nihilism' is on the rise. Traci Alford, Global CEO at Effie Worldwide, and Shaun Dix, Global Service Line Leader and CEO/Creative Excellence at Ipsos, discuss their new consumer report on Nouveau Nihilism with WARCâs Cathy Taylor.
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Which work made the podium in this year's regional WARC Awards? WARC's John Bizzell and Anna Hamill dig into the highlights.
See all the winners across regions on our awards page.
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The relationship between brands and news media has deteriorated in recent years. WARC's Alex Brownsell is joined by Omar Oakes, founder at OOmph and Jamie Credland, CEO of World Media Group, to discuss why and how the relationship can bounce back.
To learn more, read the latest Global Ad Trends, part of WARC Media, a quarterly report which draws on WARCâs dataset of advertising and media intelligence to give a holistic view on the industry.
WARC Media subscribers can read the report in full.
If youâre yet to join, you can find a sample of the report here.
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How can brands move to a truly integrated 'brand x performance' model? In this fourth installment covering WARCâs Multiplier Effect research, Americas Editor Ann Marie Kerwin sits down with Prophet's Kate Price and Marisa Mulvihill.
Prophet is a contributing partner on The Multiplier Effect, along with Analytic Partners, BERA.ai and System1.
WARC Members get the full report â â along with practical insights to help CMOs and marketers of every level to apply these ideas to their own work, exemplary case studies, and a deckâs worth of charts to help you make your argument to the CFO.
If you're yet to subscribe, don't worry - you can also â â get the full report hereâ â .
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As tariffs, and fear of recession, roil the global economy, Koen Pauwels, distinguished professor of marketing at Northeastern University in Boston, discusses paths forward for brands and consumers with WARC US Commissioning Editor Cathy Taylor.
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WARCâs Jenny Chan speaks with two top marketers Dhiren Amin (Income Insurance) and Jiunn Shih (Zespri Kiwifruit) to unpack the new Pace Principle report â and explore how these brands are putting twin-pace thinking into practice.
WARC Members can read the Pace Principle hereâ .
If you're yet to subscribe, don't worry - you can also â get a sample report hereâ .
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The economy is hurting, and so are ad spend forecasts. WARC's Catherine Driscoll and Anna Hamill discuss how brands can stay effective on a low budget.
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Does long-term brand building work in fast-paced markets? WARC's new research, the Pace Principle, proves the case. WARCâs Jenny Chan asks Rica Facundo and Rob Brittain how to outrun the competition in Asia's dynamic markets.
WARC Members can read the Pace Principle here.
If you're yet to subscribe, don't worry - you can also get a sample report here.
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New WARC data models potential scenarios for media channels and key global markets as a result of economic upheaval. WARCâs Alex Brownsell and James McDonald go through the numbers.
WARC Subscribers can read the full Q1 2025 Global Ad Forecast update here.
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How to convince leadership, especially the CFO, that investing in brand building isn't just a fluffy expense, but a critical driver of long-term, profitable growth. Americas Editor Ann Marie Kerwin talks with Preston Rutherford, cofounder of the menâs apparel brand Chubbies, and Marathon, a new platform designed to measure the revenue impact of brand initiatives.
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Congrats to 'ADLaM: An alphabet to preserve a culture' by Microsoft and McCann NYC, winners of the Effective 100. McCann's Socrates Papazoglou joins WARC's Anna Hamill to share the inside story behind the winning work.
Find the full WARC Effective 100 Rankings here.
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This is the third in our series of podcasts that talks to each of WARCâs partners about the evidence they contributed to WARCâs report, The Multiplier Effect, which lays out the evidence for how investment in brand drives business growth. Americas Editor Ann Marie Kerwin and System1âs Jon Evans talk about how creativity contributes to effectiveness, why brand platforms are stronger than campaigns, the cost of dull and how brand building ads drive both short term sales and lasting brand impressions.
WARC Members get the full report â â along with practical insights to help CMOs and marketers of every level to apply these ideas to their own work, exemplary case studies, and a deckâs worth of charts to help you make your argument to the CFO.
If you're yet to subscribe, don't worry - you can also â â get the full report hereâ â .
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Effectiveness legend Les Binet and Intuit Mailchimp's Greg Shumchenia join WARC's David Tiltman to discuss how core marketing effectiveness principles apply to growing small and medium brands.
Click here to read How to grow your brand.
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Many advertisers think in terms of campaigns, when they should be focused on building long-term creative platforms. WARC's Paul Stringer sits down with Kantar's Dom Boyd to discuss why creative platforms are so effective, how they're built, and how to measure them.
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Congrats to Nosotras Women Connecting and PHD Costa Rica, winners of the 2025 Media 100. Marysela Zomora and PHD's Alan Vainrub join WARC's Anna Hamill to discuss their against-the-odds campaign to ensure free menstrual products in Costa Rica's schools, passing essential legislation.
Find the full WARC Media 100 Rankings here.
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New research from Oxford Universityâs Felipe Thomaz questions the importance of optimising campaigns for maximum reach. Hosted by WARCâs Alex Brownsell. Read the full report here: Beyond the Pair: Media Archetypes and Complex Channel Synergies in Advertising.
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Congrats to WoMen's Football by Orange, #1 in the WARC Rankings Creative 100!
Gaëtan du Peloux and Youri Guerassimov, co-CCO/CEOs at Marcel Paris, join WARC's Anna Hamill to discuss Orange's ground-breaking campaign supporting the French women's football team.
The WARC Creative 100 Ranking can be viewed in full here. It includes the worldâs top 100 awarded campaigns for creativity, top 50 creative agencies, agency networks, brands, advertisers, countries and top holding companies.
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