Afleveringen
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As we wrap up season one of The Wellness Creator podcast, we look at
the current wellness trends that you need to know to have success in your business.Key Points From This Episode:
⢠The role that YouTube could play in the growth and expansion of your business.
⢠Exploring the value of having content on multiple platforms.
⢠What we can learn from the harmonious relationship between podcasting and YouTube.
⢠Why community matters in wellness, and debunking some community-related myths.
⢠How to use AI strategically.
⢠The power of experimentation.
⢠Final thoughts on how to ensure success for you and your wellness business.RESOURCES:
âYouTube Trends in 2024 with Meredith Marshâ
Descript (video editing tool)
The Luminaries Membership
Hey Marvelous -
Today's episode is about copywriting and the importance of the words that you use in your marketing
as a way of conveying the value that you sell and share with your audience. We are thrilled to
host Hey Marvelous Co-Founder, Sandy Connery, who shares her views on the
current state of copywriting in the wellness industry. We learn about the importance of writing
compelling copy, choosing interesting words, and the power of captivating copywriting. Then, we
explore the common mistakes that people make when writing copy, how to paint the perfect
picture with your words, how to write copy that sells, and how to be proactive without being
controversial. This weekâs call to action is for entrepreneurs (and especially women) to be
unafraid of and to rather embrace their individuality. To end, Sandy and Jeni explain what you
can do when youâre feeling stuck in your copywriting and where to start, with some crucial
resources to help you along the way.Key Points From This Episode:
⢠Why itâs vital to be able to write good copy, and why it matters to choose your words carefully.
⢠Understanding the power of compelling copywriting.
⢠Common mistakes that people make when writing copy; the dangers of ambiguity.
⢠How to paint the perfect picture.
⢠Learning about what sells and what doesnât.
⢠A call for (women) entrepreneurs to embrace being unique, interesting, and distinguishable.
⢠How to be provocative without being controversial.
⢠Low-hanging fruit: where to start if youâre feeling stuck, with some helpful resources.Links:
MyMind â mymind.com/
The Luminaries â soulfulmba.heymarvelous.com/product/58025/about
And She Co. â andshe.co/
Sandy Connery on LinkedIn â linkedin.com/in/sandy-connery/
Jennifer Barcelos on LinkedIn â linkedin.com/in/jenibarcelos/
The Wellness Creator Podcast â heymarvelous.com/the-wellness-creator-podcast
Hey Marvelous â heymarvelous.com/
Hey Marvelous on Instagram â instagram.com/heymarvelous/
Hey Marvelous on X â twitter.com/hey_marvelous -
Zijn er afleveringen die ontbreken?
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As a wellness creator or entrepreneur, you know that balancing a thriving side hustle with full-time employment can be tricky. In this inspiring episode with Morgan Kitzmiller, you'll learn how to master this juggling act while staying true to your goals (and have fun along the way!) By day, Morgan helps creators earn a living online as an Account Manager at ConvertKit. Through her sustainable fitness coaching business, Root & Rise, she also helps women build strength and confidence and pursue her entrepreneurial dreams. Tuning in, youâll hear how Morgan has grown her side hustle using the tools available to her at ConvertKit, what she does to keep her values and goals in mind while juggling a full-time job and a part-time passion project, her email marketing tips for wellness creators, and much more. If you're ready to turn your vision into reality without burning out, this episode is for you. With Morgan's thoughtful insights and actionable advice, you'll be able to excel at your day job, nurture your side hustle, and achieve balance and success in both worlds!
In this episode:
What Morgan's role is at Convert Kit and what her side hustle isWhat led her to start her wellness business after making a big move in her personal lifeHer BEST social media advice for creatorsTips for balancing your day job and passion project in alignment with your goals.The benefits of keeping your side hustle a side hustle.Email marketing tips for wellness creators: what works and what doesnât.Creative opt-in incentives for your business and how to market them to your audience.How to grow your email list through partnerships and collaborations.Valuable tools and resources that can help you grow your business.Why itâs important to show up online as authentically as possible.How to use AI to augment your presence, not replace it.Links:
Root & Rise
Root & Rise on Instagram â@_rootandrise
Morgan Kitzmiller on LinkedIn â linkedin.com/in/morgan-kitzmiller
Morgan Kitzmiller on Instagram â@morgankitzmiller
ConvertKit
ConvertKitâs Creator Network
Hey Marvelous -
Kerry Hinds is the Founder and Owner of Fertile Body Yoga and the Host of the Fringe Fertility Podcast. During this episode, she shares her experience transitioning from yoga teacher to entrepreneur and starting a business with based on her own fertility journey. She talks about the challenge of making yourself visible in order to reach your ideal audience, the wonderful tool of podcasting to educate listeners and allow them to get to know you, and the incredible value of an email list. Touching on the energetics of infertility, we dive into the difficult task of pricing in the wellness industry, knowing the value of your intellectual property, and connecting with professionals who serve the same people you do. Tune in for an enriching conversation that covers all this and more!
Key Points From This Episode:
How Kerryâs fertility journey influenced her interest in working with other women facing the same challenge.Her experience of teaching yoga online and becoming an entrepreneur. Learning to put herself in the public eye in order to grow a business.How podcasting has enabled Kerry to educate her audience.What she sees as her most valuable connections.The difficulty of pricing in the wellness industry.Understanding the value of your intellectual property.How Kerry has built relationships with doctors and how you can do the sameThe difference results between blogging and podcastingPredictions for the future of podcasting and a recommendation to start yours.Kerryâs intention to move into more coaching and her aspirations to write a book.RESOURCES
Kerry's website
Kerry on Instagram
Fringe Fertility Podcast -
Affiliate programs are a valuable marketing strategy for businesses looking to grow their existing following and increase sales. By leveraging the reach and influence of affiliates, brands can tap into new audiences, drive traffic, and ultimately boost revenue.
Today on the podcast, we are joined by Emmet Gibney, CEO at Rewardful, to unpack the world of affiliate marketing and uncover how it can supercharge your growth and expand your existing following. Rewardful is an all-in-one affiliate management software designed to empower SaaS companies to set up and manage affiliate and referral programs seamlessly.
In our conversation, we start by learning about Emmetâs background, what Rewardful does, and the exciting collaboration it has formed with Hey Marvelous. We delve into the benefits of rewarding word of mouth through affiliate programs and how Rewardful makes it easy for both the customer and the business.
Discover how the marketing landscape is evolving and ways of setting up and managing an affiliate program. Gain insights into how the perception of affiliate links has changed, âearnings per clickâ content, steps to help affiliates sell your business, the basic principles of an affiliate program, and much more!
Background about Emmet, his company Rewardful, and the services it provides.Hear details about the collaboration between his company and Hey Marvelous.How to know when your business is ready to set up an affiliate program.Leveraging an affiliate program to grow your existing following.The difference between an affiliate program and a customer referral program.He shares his perspective on how the marketing landscape has shifted.Resources needed to set up an affiliate program and how to make it appealing.Discover strategies to direct and funnel customers to affiliate links.Explore the benefits and limitations of affiliate marketing.Learn how to structure your commissions and the percentages.Common mistakes and pitfalls to avoid when setting up an affiliate program.
Key Points From This Episode:Resources:
Emmet Gibney on LinkedIn
Emmet Gibney on X
Rewardful
Rewardful Affiliate Marketing Course
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This just might be the most counterintuitive thing we've ever said.
In this video, we're going to tell you why it's important to niche down- way down- how to choose your niche, and what will happen to your business when you do.
What does it mean to niche downThe financial benefits of doing soThe flexibility that niching down offersThe power of adaptation and refinement as your business grows
Key Points From This Episode:
Resources:Marvelous software plans
Marvelous link-in-bio tool (FREE)
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In this episode, we share ten money-making ideas for yoga teachers venturing into online entrepreneurship.
From offering private lessons, to hosting digital summits and utilizing affiliate marketing your bound to find a few that resonate with you.
Each method offers varying levels of income potential and scalability, catering to different stages of a yoga teacher's entrepreneurial journey.
Diverse Income Streams: We outline ten distinct ways for yoga teachers to generate revenue online.Scalability and Potential: Each method offers different income potentials and scalability, ranging from one-on-one private lessons to YouTube ad revenue.Audience Building: Many of the strategies also serve as effective tools for audience building and community engagement.Flexibility: The methods cater to different preferences and levels of expertise, allowing yoga teachers to choose the approaches that best align with their goals and resources.Long-Term Value: Emphasizing the importance of building lasting relationships with students and clients, several methods aim to create ongoing engagement and recurring revenue opportunities.
Key Points From This Episode:Resources:
Marvelous software plans
Marvelous link-in-bio tool (FREE)
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Todayâs guest used her passion for dance to power through an injury and pivot her career from dancer to studio owner. Hannah Teutscher joins us to share her journey on embracing her identity as an entrepreneur and her passion for the wellness industry.
Tuning in, youâll hear all about her dancing career, the injury that ended it, how she started her Pilates studio and when she started seeing herself as an entrepreneur.
We delve into her goals for her business before she tells us all about her incredible online offering and teacher training.
Finally, Hannah shares some advice for budding entrepreneurs. From social media to AI, this episode is jam-packed with incredible pearls of wisdom, so be sure to press play now!
Key Points From This Episode:
An overview of Hannahâs career as a dancer (and how it ended). How she got into the wellness world and became an entrepreneur. The pivotal moment when she started to see herself as an entrepreneur. Practical advice for anyone transitioning into entrepreneurship. Hannahâs business expansion goals and franchising plans. What her online offering looks like and the flexibility it offers. The kinds of people that are interested in her teaching program and how she gets leads. Her husbandâs involvement in the social media side of things and what Hannah posts. The one thing she would do differently if she could start over knowing what she knows now. Whatâs next for Hannahâs business and why she isnât traveling that often at the moment. Why she wants to use AI to increase her productivity without compromising her authenticity. How Hannah and her team use Metricool and why itâs so helpful.Resources:
Performance Fit Pilates, website
Performance Fit Pilates, Instagram
Performance Fit Pilates, YouTube
Pilates Exchange, podcast
Train the Trainers program
Metricool
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In this episode we share some of the most common mistakes weâve seen yoga teachers make when they teach online.
We bust through misconceptions and beliefs that tend to hold teachers back, lack of specificity in niching, one of the biggest (but most important) aspects of online business building that is left on the back-burner and more.
Embrace the learning journey- you will make mistakesAdopting a value-based approach to pricingGetting super specific with your messagingHow to strengthen an often over-looked but necessary component of building your businessUnderstanding your audience to better serve them
Key Points From This Episode:Resources:
Marvelous software plans
Marvelous link-in-bio tool (FREE)
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In this episode, weâll reveal the perfect length for your yoga videos based on data pulled from our vast library of online content.
When it comes to the ideal length, weâve certainly seen the shift over the years; itâs imperative to optimize your video length to align with shifting viewer behaviors and preferences.
Listen in to learn other important considerations when creating content for your online students. These are all crucial for maximizing the effectiveness of your online offers.
Identifying the optimum video length for your audienceConsiderations for the online learning environmentOur analysis of the ideal video lengthHow to listen to your online students and effectively adapt your creation process to get the best resultsThe importance of understanding viewer behavior
Key Points From This Episode:Resources:
Marvelous software plans
Marvelous link-in-bio tool (FREE)
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Wellness practices are becoming more and more popular as modalities to reduce the symptoms of chronic pain. Today on The Wellness Creator Podcast, we are joined by the founder of Yoga For Migraine, Adriane Dellorco to talk about how she has helped her clients ease their migraines with yoga.
Tuning in, youâll hear all about our guestâs background and passion for wellness, how her online business has transformed since the pandemic, the benefits of mind/body approaches to chronic pain, how she collaborates and continues to learn, and much more!
We then delve into some information about Adrianeâs signature offer before she tells us what has surprised us most about her business and where she would like to see its growth in the next five years.
Finally, we talk all things social media and where Adriane places her focus in terms of content. Thanks for listening in!
Introducing Adriane Dellorco, an overview of her life, and how she got into wellness. How her business has evolved since the pandemic. The growth in awareness of mind/body approaches to chronic pain and the benefits of that. How Adriane collaborates with other leaders in the wellness field and continues to learn. Advice for wellness business owners about collaborating with brands. She tells us about her signature offer, what it looks like, and how it benefits her clients. Why the transformative nature of her work has surprised Adriane most in her career. Where Adriane wants to see her business in the next five years. Adrianeâs advice for social media content and how she handles it.
Key Points From This Episode:Resources:
Adriane Dellorco on LinkedIn
Adriane Dellorco on Instagram
Yoga For Migraine
Yoga For Migraine on Facebook
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In this episode we discuss one of the most common complaints among online creators- lack of engagement in their communities.
We explore the concept of engagement, question its significance and provide insight into why creators may not see the engagement they desire.
We also highlight the differences in engagement dynamics between various types of programs, such as courses and memberships, and offer strategies for fostering meaningful interaction within these communities.
Challenging the notion of engagement as a measure of successHow to build purposeful communityUnderstanding audience behaviorEngagement strategiesIntentional community management
Key Points From This Episode:Resources:
Marvelous software plans
Marvelous link-in-bio tool (FREE)
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In this discussion, we explore the pitfalls of using Facebook groups for business, including the distractions and negative atmosphere inherent in the platform.
Additionally, we delve into Facebook's changing rules, such as the impending API changes and finally, we propose an alternative solution: Marvelous, a comprehensive platform offering branded and seamless community integration with courses, coaching programs, and retreats.
Ethical concerns + controversies surrounding FacebookBranding: How FBâs limited customization options hinder businessesSurrendering control + ownership by utilizing FB communitiesAlternatives to FB groups
Key Points From This Episode:Resources:
Marvelous software plans
Marvelous link-in-bio tool (FREE)
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Today, we have Sara Eker on the show to share her story of how she built an online wellness business from the ground up. Trained as a pilates teacher and fitness instructor, she joined forces with a menopause specialist to create Club Spirit, an online holistic treatment clinic that helps frustrated women struggling through menopause get back to feeling fit, healthy, confident, and sexy by using a proven mix of exercise, nutrition, stress relief, and MHT (Menopause Hormone Therapy).
Menopause is a natural transition into what can be an exciting new chapter of life. But years of stigma and misinformation have left many women unable to find the reliable guidance and treatment they need.
As a 51-year-old working mother going through menopause herself, Sara Eker worked hard to find ways to reduce her symptoms, maintain a healthy weight, and stay positive and motivated during this challenging time of life and she wanted to help others do the same.
Listen in to hear Saraâ take on why strategy and simplicity are so important, and the tenacity it takes to lean in and follow your passion. We also touch on 2024 wellness trends and much more, so donât miss this inspiring episode of The Wellness Creator Podcast!
Key Points From This Episode:
An overview of Saraâs wellness business, Club Spirit.Personal experiences that inspired Sara to guide other women through menopause.Important lessons she learned as she took her first steps as a wellness entrepreneur.The critical role of practice (and product development).Reasons to make one thing successful rather than diversifying your offering. How Sara knew she had hit on her âone thingâ with Club Spiritâs menopause membership.Encouraging advice for fledgling entrepreneurs: keep going, it gets easier!What has surprised Sara most as she built her business.Why you should always keep your mission in mind.Practical tips, trends, and tools for wellness creators in 2024.Resources:
Sara Eker on LinkedIn
Club Spirit, website
Club Spirit, IG
ManyChat
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In this episode we delve into the pitfalls of custom apps for wellness creators, unraveling the myths and misconceptions that often surround them.
Listen in as we shed light on why they may not be the solution to boosting sales and visibility after all.
We also provide practical alternatives grounded in our extensive knowledge of the wellness industry and its evolving dynamics.
Custom apps for wellness creators may not effectively solve the problem of acquiring new clients.Building a custom app can be a costly endeavor.Templated app solutions may seem more affordable initially, but they often lack the flexibility and features required by many wellness businesses.The significant fees associated with distributing apps through platforms like Apple and Google, further eating into potential revenue.Viable alternatives to the traditional custom apps.
Key Points From This Episode:Resources:
Marvelous software plans
Marvelous link-in-bio tool (FREE)
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In this episode weâre simplifying the process to get started teaching online.
Listen in to hear the essential equipment youâll need such as digital cameras and microphones.
Additionally, weâre giving you our insight into branding elements like fonts, logos and colors and what to prioritize.
These tips encourage a practical, action oriented approach prioritizing starting with what you have access to over perfectionism.
Discussion of essential equipment: cameras and microphones. The importance of preparing branding elements before launching. How to craft a concise bio highlighting your expertise and services. How Marvelous software facilitates easy branding. Users can quickly personalize their site with existing branding assets.The importance of action over perfection: Start with what you have rather than procrastinating over perfection.
Key Points From This Episode:Resources:
You Donât Need a Website (with Marvelous)
Marvelous software plans
Marvelous link-in-bio tool (FREE)
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Today we are joined by the wonderful Meredith Marsh, aka VidProMom. Meredith is a video creator and founder of VidPro Studio, where she leverages her expertise to help other creators look good, sound good, and feel good so that they can build a thriving YouTube channel.
We sit down with Meredith today to talk about her business journey, mastering the YouTube algorithm, and how she is helping her clients crush it on camera.
Tuning in youâll hear her top insights on how to get started as a YouTuber in 2024, the biggest lessons sheâs learned from building her YouTube channel, and how she took control of her revenue streams and mastered her business strategy.
Key Points From This Episode:
How Meredith got started in the creator economy in 2015.Advice for anyone who wants to become a YouTube content creator in 2024.Why she encourages her clients to create videos with topics that are tightly linked together.Insights on how to optimize videos for the algorithm.How to use keyword research to select video topics.Advice for choosing the right video styles depending on your niche.How often you should publish when youâre starting out.Why building a library of content is essential.A breakdown of what you will need to start your YouTube channel.The circumstances that prompted Meredith to narrow down her revenue streams.How Meredith developed and refined her content business strategy.The distinctions between having an influencer business versus a creator business.Meredithâs strategy for getting leads and prompting viewers to opt into her business.Resources:
Meredith Marsh, website
Meredith Marsh, YouTube
Meredith Marsh, LinkedIn
Thriving Side Hustle Podcast
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In this episode we discuss strategies for designing engaging and dynamic memberships.
Creating memberships that are enjoyable for both creators and its members is paramount to a revenue-generating offer.
Listen in to learn how memberships offer creators both flexibility and creativity inherent in the business model.
Membership design should prioritize enjoyment and engagement for both creators and members.Embrace flexibility and creativity in crafting membership experiences.Move beyond uploading content to co-create with the audience.Explore different membership models.Avoid overwhelming members with excessive content.Foster community building within the membership to enhance engagement and support.Integrate additional elements like challenges, book clubs, and private coaching to enrich the membership experience.
Key Points From This Episode:Resources:
Explode your membership with our Membership Marvelous course
Marvelous software plans
Marvelous link-in-bio tool (FREE)
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In this episode we discusses strategies for wellness creators selling online memberships.
We share our thoughts on the 24-7 Model (where memberships are always open) and the Membership Drive strategy which involves periodic launches. The 24-7 Model lacks incentive for clients to join and can lead to perpetual selling mode. The Membership Drive strategy allows for focused launches, reduces exhaustion, and builds anticipation among potential members.
Listen in to learn the pros and cons of each and where we think you should focus for growth.
Discussion on selling memberships onlineContrast between 24-7 Model and Membership Drive strategyImportance of client incentives to drive salesBenefits of periodic launches in reducing exhaustionEmphasis on Visible work and audience engagement
Key Points From This Episode:Resources:
Explode your membership with our Membership Marvelous course
Marvelous software plans
Marvelous link-in-bio tool (FREE)
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Finding a way to make an impact in the lives and overall wellness of individuals is no easy feat, and todayâs guest, Tami Robinson took a massive leap by leaving her job with the federal government to pursue a career in yoga.
In this episode, you will hear all about our guestâs love for the wellness world, starting her own business, why she immediately entered the online space with her focus on the Great Yoga Wall.
We delve into what her plans and goals are for this year before she provides insight into her content strategy.
We even discuss how her colleagues have responded to her âunconventionalâ business. Finally, Tami tells us why she has decided to offer her online course on-demand.
How Tami transitioned from her federal government job to the wellness world. Starting her own business and why she decided not to own her own yoga studio. What her business looks like today and how sheâs pivoted since the pandemic. Her focus on the Great Yoga Wall and why thatâs her niche. Plans for her business in 2024 and beyond. What her content strategy looks like and how much time social media content takes her. How her friends and colleagues have responded to the strategies sheâs implemented. The âWHYâ behind her online courses.
Key Points From This Episode:Resources:
Tami Robinson, website
Tami Robinson, LinkedIn
Tami Robinson, IG
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