Afleveringen
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David speaks with Christine Carrillo, an executive coach for early-stage CEOs and founder of The 20-Hour CEO. Christine has built three companies generating over $200M in revenue and now helps founders build lean, profitable businesses without burnout.
They talked about:
π Growing up in poverty and becoming head of household at 14
π Navigating trauma, burnout, and building resilience
π‘ Why freedom, not money, was her ultimate definition of success
π Starting and scaling VC-backed and bootstrapped companies
π§π½ββοΈ Rewriting productivity rules with the 20-Hour CEO
π§ The mindset shift from survival mode to CEO mode
π Full transcript:https://theknowledge.io/christinecarrillo-2/
π£ Mentioned in the show:The 20-Hour CEO | https://www.20hourceo.com
Butler Health | https://www.butlerhealth.co
Techstars | https://www.techstars.com
Kaiser Permanente | https://healthy.kaiserpermanente.org
McKinsey & Company | https://www.mckinsey.com
Deloitte | https://www2.deloitte.com
π€ Connect with Christine:Website: https://www.christinecarrillo.com/
Twitter: https://x.com/ChristineCarril
LinkedIn: https://www.linkedin.com/in/christinecarrillo
π¨πΎβπ» About David Elikwu:
David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.
π£ Twitter: @Delikwu / @itstheknowledge
π Website: https://www.davidelikwu.com
π½οΈ Youtube: https://www.youtube.com/davidelikwu
πΈ Instagram: https://www.instagram.com/delikwu/
πΊ TikTok: https://www.tiktok.com/@delikwu
ποΈ Podcast: http://plnk.to/theknowledge
π Free Book: https://pro.theknowledge.io/frames
My Online Course
π₯οΈ Decision Hacker: http://www.decisionhacker.io/
Decision Hacker will help you hack your default patterns and become an intentional architect of your life. Youβll learn everything you need to transform your decisions, your habits, and your outcomes.
The Knowledge
π© Newsletter: https://theknowledge.io
The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.
My Favourite Tools
ποΈ Descript: https://bit.ly/descript-de
π¨ Convertkit: https://bit.ly/convertkit-de
π° NordVPN: https://bit.ly/nordvpn-de
πΉ Nutmeg: http://bit.ly/nutmegde
π§ Audible: https://bit.ly/audiblede
Support this podcast at β https://redcircle.com/the-knowledge-with-david-elikwu/donations -
David speaks with with Alex Fefegha, a creative technologist who currently works as a creative coder at Google's Arts & Culture Lab. Previously, Alex founded COMUZI, a design studio he started at 19. He also runs The Office of Art & Technology, creating games and interactive experiences.
They talked about:
π» How Alex got into tech after growing up in South London
β½ Getting kicked out of a football academy put him on a new path
π΅ Losing thousands trying to break into the music industry
π§ Teaching himself to code and making it his edge
π€ AI and why he says βcomputers are stupidβ
π How he built COMUZI - a creative studio working on cutting-edge AI projects
π Full transcript:https://theknowledge.io/alexfefegha-2/
πΉ Watch on Youtube:https://youtu.be/o6GVqRAp-qE
π£ Mentioned in the show:COMUZI | https://www.comuzi.xyz/
Richie Brave | https://theknowledge.io/richiebrave-1/
Tooting & Mitcham | https://www.tmunited.org/
Pecan | https://www.pecan.ai/
Audacity | https://www.audacityteam.org/
Bonnet Football Club | https://www.bonnetbayfc.com/
Wired PR | https://wired-pr.co.uk/
Music X-Ray | https://www.musicxray.com/
Mike McCready | https://twitter.com/mikemccreadypj
A&R's | https://www.careersinmusic.com/what-is-a-r/
SoundCloud | https://soundcloud.com/
Feminist Internet | https://www.feministinternet.com/
Digital One Dead Bot | https://www.wionews.com/world/deadbots-the-digital-soul-that-can-speak-for-you-after-your-death-478639
New Inc Museum | https://www.newmuseum.org/
Ross Goodwin | https://rossgoodwin.com/
Es Devlin | https://esdevlin.com/
Rakim the hip hop | https://en.wikipedia.org/wiki/Rakim
The Thames Path 2040 | https://www.newreal.cc/artworks/the-thames-path-2040
MKBHD | https://mkbhd.com/
ChatGPT | https://openai.com/blog/chatgpt/
π€ Connect with Alex:Website: https://lexfefegha.com/
Twitter: https://x.com/lexfefegha
LinkedIn: https://www.linkedin.com/in/lexfefegha/
π¨πΎβπ» About David Elikwu:
David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.
π£ Twitter: @Delikwu / @itstheknowledge
π Website: https://www.davidelikwu.com
π½οΈ Youtube: https://www.youtube.com/davidelikwu
πΈ Instagram: https://www.instagram.com/delikwu/
πΊ TikTok: https://www.tiktok.com/@delikwu
ποΈ Podcast: http://plnk.to/theknowledge
π Free Book: https://pro.theknowledge.io/frames
My Online Course
π₯οΈ Decision Hacker: http://www.decisionhacker.io/
Decision Hacker will help you hack your default patterns and become an intentional architect of your life. Youβll learn everything you need to transform your decisions, your habits, and your outcomes.
The Knowledge
π© Newsletter: https://theknowledge.io
The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.
My Favourite Tools
ποΈ Descript: https://bit.ly/descript-de
π¨ Convertkit: https://bit.ly/convertkit-de
π° NordVPN: https://bit.ly/nordvpn-de
πΉ Nutmeg: http://bit.ly/nutmegde
π§ Audible: https://bit.ly/audiblede
Support this podcast at β https://redcircle.com/the-knowledge-with-david-elikwu/donations -
Zijn er afleveringen die ontbreken?
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David speaks with Taylor Pearson, an author, investor, and principal at Mutiny Fund. Taylor wrote The End of Jobs, a book about how work is changing and what that means for people building their careers today. These days, he focuses on decision-making, risk, and helping investors think about uncertainty through his work at Mutiny Fund.
They talked about:
π How ditching plans to become a lawyer changed Taylor's life
β οΈ How "safe" career paths often hide the biggest risks
πΌ Why some jobs will feel secure until they aren't
π Why job security and career stability are not the same thing
π§Ύ How to track your life balance sheet beyond money
π§ How thinking like an investor can help with making smarter life choices
π Full transcript:https://theknowledge.io/taylorpearson-3/
πΉ Watch on Youtube:https://youtu.be/ntz5LnTzez8
π£ Mentioned in the show:Paul Graham | http://www.paulgraham.com/
Paul Millerd | https://theknowledge.io/paulmillerd/
Nassim Taleb | https://www.fooledbyrandomness.com/
Naval Ravikant | https://theknowledge.io/conquering-comfort-two-razors-from-naval-to-sharpen-your-choices/
Luca Dellanna | https://theknowledge.io/lucadellana-1/
Charlie Munger | https://theknowledge.io/can-you-beat-your-opponent-in-their-own-game-mungers-law-and-the-art-of-the-steelman/
Elon Musk | https://theknowledge.io/elons-law-beating-hofstadters-law-with-ridiculous-deadlines/
Brian Eno | https://www.enoshop.co.uk/
Kevin Kelly | https://kk.org/
Venkatesh Rao | https://www.ribbonfarm.com/about/
Douglas Adams | http://www.douglasadams.com/
Mutiny Fund | https://mutinyfund.com/
IBM | https://www.ibm.com/
Amazon | https://www.amazon.com/
Amazon Web Services (AWS) | https://aws.amazon.com/
Wells Fargo | https://www.wellsfargo.com/
Y Combinator | https://www.ycombinator.com/
Netflix | https://www.netflix.com/
Hallmark | https://www.hallmark.com/
OpenAI | https://openai.com/
Google | https://www.google.com/
Facebook | https://www.facebook.com/
Apple | https://www.apple.com/
Scribe Media (formerly Book in a Box) | https://scribemedia.com/
Toyota | https://www.toyota.com/
Minnesota Vikings (NFL) | https://www.vikings.com/
Dallas Cowboys (NFL) | https://www.dallascowboys.com/
The End of Jobs | https://theknowledge.io/taylorpearson-2/
Fooled by Randomness | https://www.amazon.com/Fooled-Randomness-Hidden-Chance-Markets/dp/0812975219
The Black Swan | https://www.amazon.com/Black-Swan-Impact-Highly-Improbable/dp/081297381X
Antifragile | https://theknowledge.io/reimaging-work-life-balance/
The Pathless Path | https://theknowledge.io/paulmillerd/
Flatland | https://www.amazon.com/Flatland-Romance-Many-Dimensions-Dover/dp/048627263X
The Hitchhikerβs Guide to the Galaxy | https://www.amazon.com/Hitchhikers-Guide-Galaxy-Douglas-Adams/dp/0345391802
Snow Crash | https://www.amazon.com/Snow-Crash-Novel-Neal-Stephenson/dp/0553380958
The Almanack of Naval Ravikant | https://www.amazon.com/Almanack-Naval-Ravikant-Wealth-Happiness/dp/1544514212
Wealth β essay by Paul Graham | http://www.paulgraham.com/wealth.html
π€ Connect with Taylor:Twitter: https://x.com/TaylorPearsonMe
Website: taylorpearson.me
π¨πΎβπ» About David Elikwu:
David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.
π£ Twitter: @Delikwu / @itstheknowledge
π Website: https://www.davidelikwu.com
π½οΈ Youtube: https://www.youtube.com/davidelikwu
πΈ Instagram: https://www.instagram.com/delikwu/
πΊ TikTok: https://www.tiktok.com/@delikwu
ποΈ Podcast: http://plnk.to/theknowledge
π Free Book: https://pro.theknowledge.io/frames
My Online Course
π₯οΈ Decision Hacker: http://www.decisionhacker.io/
Decision Hacker will help you hack your default patterns and become an intentional architect of your life. Youβll learn everything you need to transform your decisions, your habits, and your outcomes.
The Knowledge
π© Newsletter: https://theknowledge.io
The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.
My Favourite Tools
ποΈ Descript: https://bit.ly/descript-de
π¨ Convertkit: https://bit.ly/convertkit-de
π° NordVPN: https://bit.ly/nordvpn-de
πΉ Nutmeg: http://bit.ly/nutmegde
π§ Audible: https://bit.ly/audiblede
Read less
Support this podcast at β https://redcircle.com/the-knowledge-with-david-elikwu/donations -
David speaks with Colin Landforce, a serial entrepreneur who started his business journey as a teenager and went on to build successful ventures across multiple industries, from tech to cannabis. Colin is the founder of LTRMN, a multi-million dollar consumer cannabis product company, and creator of Cut30, a 30-day bootcamp that has helped over 1,000 creators and brands improve their short-form video skills for Instagram, TikTok, and YouTube.
They talked about:
π° Having a positive relationship with money
π₯ His early entrepreneurial start with CD burning and eBay
π Building a party promotion business in high school
π± Challenges of getting in to the cannabis industry
π₯ Biggest lessons from building teams that win
π§ Developing the right mindset to handle business risks
π Full transcript:https://theknowledge.io/landforce-2
πΉ Watch on Youtube:https://youtu.be/qSRQvd20ff4
π£ Mentioned in the show:David Belle | https://theknowledge.io/dbelle/
E-bay | https://www.ebay.co.uk/
Twilio | https://www.twilio.com/en-us
Yale | https://www.yale.edu/
Harvard | https://www.harvard.edu/
Deloitte | https://www.deloitte.com/uk/en.html
LEGO | https://www.lego.com/
Nike | https://www.nike.com/gb/
TikTok | https://tiktok.com/
π€ Connect with Colin:Twitter: https://x.com/landforce
Website: https://landforce.com/
π¨πΎβπ» About David Elikwu:
David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.
π£ Twitter: @Delikwu / @itstheknowledge
π Website: https://www.davidelikwu.com
π½οΈ Youtube: https://www.youtube.com/davidelikwu
πΈ Instagram: https://www.instagram.com/delikwu/
πΊ TikTok: https://www.tiktok.com/@delikwu
ποΈ Podcast: http://plnk.to/theknowledge
π Free Book: https://pro.theknowledge.io/frames
My Online Course
π₯οΈ Decision Hacker: http://www.decisionhacker.io/
Decision Hacker will help you hack your default patterns and become an intentional architect of your life. Youβll learn everything you need to transform your decisions, your habits, and your outcomes.
The Knowledge
π© Newsletter: https://theknowledge.io
The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.
My Favourite Tools
ποΈ Descript: https://bit.ly/descript-de
π¨ Convertkit: https://bit.ly/convertkit-de
π° NordVPN: https://bit.ly/nordvpn-de
πΉ Nutmeg: http://bit.ly/nutmegde
π§ Audible: https://bit.ly/audiblede
Support this podcast at β https://redcircle.com/the-knowledge-with-david-elikwu/donations -
David speaks with Neville Medhora, an expert copywriter, best-selling author of "This book will teach you how to write better", and founder of Copywriting Course and SwipeFile.com.
Copywriting has evolved dramatically since its beginnings, and in this episode, Neville and David explore this transformation. Neville breaks down the AIDA formula - a 4-step approach that can instantly improve your writing. We discuss how to set meaningful goals and where to focus your time and energy. With AI rapidly changing the landscape, we examine its impact on copywriting careers. Finally, we debate whether David Ogilvy's classic advice still applies in 2025 or if it's time for new thinking. This conversation offers practical insights for anyone looking to sharpen their copywriting skills in today's changing environment.
They talked about:
π How copywriting has changed over time
π― How to set goals and decide what to focus on
π Whether David Ogilvy's copywriting lessons are still useful in 2025 (spoiler: they are!)
π§ The AIDA formula: a 4-step approach to better your copywriting right away
π€ The impact of AI on copywriting jobs
π Full transcript:https://theknowledge.io/nevillemedhora-2
πΉ Watch on Youtube:https://youtu.be/hbaYSuIo9LA
π£ Mentioned in the show:Nathan Barry | https://nathanbarry.com/
Sam Parr https://x.com/thesamparr
Noah Kagan https://noahkagan.com/
Casey Neistat https://en.wikipedia.org/wiki/Casey_Neistat
Mark Andreessen https://theknowledge.io/issue64/
Elon Musk https://theknowledge.io/elons-law-beating-hofstadters-law-with-ridiculous-deadlines/
David Ogilvy https://en.wikipedia.org/wiki/David_Ogilvy_(businessman)
Shaquille O'Neal https://en.wikipedia.org/wiki/Shaquille_O'Neal
AppSumo https://appsumo.com/
The Hustle https://thehustle.co/
WeWork https://www.wework.com/
Google https://google.com/
Yahoo https://yahoo.com/
ChatGPT chat.com
Facebook facebook.com
Amazon AWS https://aws.amazon.com/
Apple https://www.apple.com/
Tesla https://www.tesla.com/
Bitcoin https://theknowledge.io/what-is-cryptocurrency/
Reddit https://www.reddit.com/
WordPress https://wordpress.com/
CopywritingCourse.com
SwipeFile.com
Nevblog.com
Twitter https://x.com/
Spotify https://ads.spotify.com/
Zoom https://www.zoom.com/
Pinterest https://au.pinterest.com/
AIDA Formula https://copywritingcourse.com/blogs/42-aida-formula/
Boron Letters https://www.thegaryhalbertletter.com/Boron/BoronLetterCh1.htm
π€ Connect with Neville:Twitter / X: https://x.com/nevmed
Marketing SwipeFile: SwipeFile.com
Course: CopywritingCourse.com
Instagram: https://www.instagram.com/neville_medhora
YouTube: https://www.youtube.com/kopywriting
π¨πΎβπ» About David Elikwu:
David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.
π£ Twitter: @Delikwu / @itstheknowledge
π Website: https://www.davidelikwu.com
π½οΈ Youtube: https://www.youtube.com/davidelikwu
πΈ Instagram: https://www.instagram.com/delikwu/
πΊ TikTok: https://www.tiktok.com/@delikwu
ποΈ Podcast: http://plnk.to/theknowledge
π Free Book: https://pro.theknowledge.io/frames
My Online Course
π₯οΈ Decision Hacker: http://www.decisionhacker.io/
Decision Hacker will help you hack your default patterns and become an intentional architect of your life. Youβll learn everything you need to transform your decisions, your habits, and your outcomes.
The Knowledge
π© Newsletter: https://theknowledge.io
The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.
My Favourite Tools
ποΈ Descript: https://bit.ly/descript-de
π¨ Convertkit: https://bit.ly/convertkit-de
π° NordVPN: https://bit.ly/nordvpn-de
πΉ Nutmeg: http://bit.ly/nutmegde
π§ Audible: https://bit.ly/audiblede
Support this podcast at β https://redcircle.com/the-knowledge-with-david-elikwu/donations -
David speaks with Brandon Pindulic, President of Spacebar Ventures, a digital business incubator and investment firm. He also previously founded OpGen Media, which he sold in a 7-figure exit at age 21.
They talked about:
π’ Building OpGen Media and leading it to a 7-figure exit
π€ Surrounding yourself with successful people
π Landing big clients and growing the business
π« Learning from failed business ventures
π The importance of going big in business
βοΈ Making decisions as a founder, operator, and investor
π Full transcript:https://theknowledge.io/brandonpindulic-3/
πΉ Watch on Youtube:https://youtu.be/d9R-Yj6wfKE
π£ Mentioned in the show:Spacebar Ventures | http://spacebarventures.com/
JasBerry Chauffeur | https://nicholasanglin.myportfolio.com/
Karmaloop | https://www.karmaloop.com/
Wasabi Ventures | https://www.wasabivp.com/
Proof HQ | https://business.adobe.com/products/workfront/proofhq.html
Workfront | https://en.wikipedia.org/wiki/Workfront
Adobe | https://en.wikipedia.org/wiki/Adobe
Oracle | https://en.wikipedia.org/wiki/Oracle_Corporation
Citrix | https://en.wikipedia.org/wiki/Citrix_Systems
DocuSign | https://en.wikipedia.org/wiki/DocuSign
American Marketing Association | https://en.wikipedia.org/wiki/American_Marketing_Association
Master Service Agreement | https://en.wikipedia.org/wiki/Master_service_agreement
Companion Ventures | https://companyon.vc/
American Express | https://en.wikipedia.org/wiki/American_Express
Infor | https://en.wikipedia.org/wiki/Infor
Ziff Davis | https://en.wikipedia.org/wiki/Ziff_Davis
Planet Compliance | https://www.planetcompliance.com/
Regulatory technology | https://en.wikipedia.org/wiki/Regulatory_technology
HubSpot | https://en.wikipedia.org/wiki/HubSpot
SAP | https://en.wikipedia.org/wiki/SAP
Salesforce | https://en.wikipedia.org/wiki/Salesforce
Subscribed | https://www.subscribed.net/
Hot hand fallacy | https://en.wikipedia.org/wiki/Hot_hand
Pardon | https://www.pardon.com/
Optimism | https://www.optimism.com/
Hermes Robotics | http://hermes-robotics.com/
Rick Guerin | https://en.wikipedia.org/wiki/Richie_Guerin
Warren Buffet | https://en.wikipedia.org/wiki/Warren_Buffett
Charlie Munger | https://theknowledge.io/can-you-beat-your-opponent-in-their-own-game-mungers-law-and-the-art-of-the-steelman/
The cost of being King | https://www.theknowledge.io/the-cost-of-being-king-why-all-the-tech-bros-are-single/
Jeff Bezos | https://en.wikipedia.org/wiki/Jeff_Bezos
Elon Musk | https://theknowledge.io/elons-law-beating-hofstadters-law-with-ridiculous-deadlines/
Proof HQ | https://business.adobe.com/products/workfront/proofhq.html
π€ Connect with Brandon:Twitter: @bpindulic | https://twitter.com/BPindulic
Website: Spacebar Ventures | http://spacebarventures.com/
Subscribed | https://www.subscribed.net/
π¨πΎβπ» About David Elikwu:
David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.
π£ Twitter: @Delikwu / @itstheknowledge
π Website: https://www.davidelikwu.com
π½οΈ Youtube: https://www.youtube.com/davidelikwu
πΈ Instagram: https://www.instagram.com/delikwu/
πΊ TikTok: https://www.tiktok.com/@delikwu
ποΈ Podcast: http://plnk.to/theknowledge
π Free Book: https://pro.theknowledge.io/frames
My Online Course
π₯οΈ Decision Hacker: http://www.decisionhacker.io/
Decision Hacker will help you hack your default patterns and become an intentional architect of your life. Youβll learn everything you need to transform your decisions, your habits, and your outcomes.
The Knowledge
π© Newsletter: https://theknowledge.io
The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.
My Favourite Tools
ποΈ Descript: https://bit.ly/descript-de
π¨ Convertkit: https://bit.ly/convertkit-de
π° NordVPN: https://bit.ly/nordvpn-de
πΉ Nutmeg: http://bit.ly/nutmegde
π§ Audible: https://bit.ly/audiblede
Support this podcast at β https://redcircle.com/the-knowledge-with-david-elikwu/donations -
David speaks with Sondre Rasch, Co-founder and CEO of SafetyWing, a global social safety net for remote workers and companies.
A natural entrepreneur, Sondre started selling server space in his early teens whilst playing MMORPGs. While most kids were focused on high school, at 14 he was already planning to build a Silicon Valley company, something he'd eventually do twice as a Y Combinator founder with Superside and later SafetyWing.
Sondre used his own problems as a digital nomad to create solutions that now help thousands of people who want the freedom to work from anywhere.
They talked about:
ποΈ Why cities are now competing for nomads
π The Rise of Internet Countries
π± How Reddit Keeps Subcultures Alive
π How work is becoming borderless, not just remote
π‘οΈ Building safety nets for nomads (SafetyWing)
This is just one part of a longer conversation, and it's the third part. You can listen to the earlier episode here:
Part 1: https://theknowledge.io/sondrerasch-1/
Part 2: https://theknowledge.io/sondrerasch-2/
π Full transcript:https://theknowledge.io/sondrerasch-3/
πΉ Watch on Youtube:https://youtu.be/t-8ZQWx3mLM
π£ Mentioned in the show:π€ Connect with Sondre:Twitter: @SRasch | https://x.com/SRasch
Website: Safety Wing | https://safetywing.com/
π¨πΎβπ» About David Elikwu:
David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.
π£ Twitter: @Delikwu / @itstheknowledge
π Website: https://www.davidelikwu.com
π½οΈ Youtube: https://www.youtube.com/davidelikwu
πΈ Instagram: https://www.instagram.com/delikwu/
πΊ TikTok: https://www.tiktok.com/@delikwu
ποΈ Podcast: http://plnk.to/theknowledge
π Free Book: https://pro.theknowledge.io/frames
My Online Course
π₯οΈ Decision Hacker: http://www.decisionhacker.io/
Decision Hacker will help you hack your default patterns and become an intentional architect of your life. Youβll learn everything you need to transform your decisions, your habits, and your outcomes.
The Knowledge
π© Newsletter: https://theknowledge.io
The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.
My Favourite Tools
ποΈ Descript: https://bit.ly/descript-de
π¨ Convertkit: https://bit.ly/convertkit-de
π° NordVPN: https://bit.ly/nordvpn-de
πΉ Nutmeg: http://bit.ly/nutmegde
π§ Audible: https://bit.ly/audiblede
Support this podcast at β https://redcircle.com/the-knowledge-with-david-elikwu/donations -
David speaks with Neville Medhora, an expert copywriter, best-selling author of "This book will teach you how to write better", and founder of Copywriting Course and SwipeFile.com.
Neville never set out to be a copywriter - it just kind of happened. He started out messing around with online businesses with his friends in the 2000s, got hooked on findings ways to optimise sales, and realised that the right words could make people take action. In this episode, Neville shares some of his wildest experiments (including trying out homelessness) and his parents reaction, how he almost got himself and Noah Kagan in trouble with Mark Zuckerberg, and the opportunities that AI can bring you - if you are paying attention now.
We talked about:
π How tackling challenges helps you grow in life and business
π§ Why having unstructured time is key for big, creative ideas
π Whether a truly stable career path even exists
π° The power of taking risks and trying new things
π How being transparent in marketing builds trust that lasts
π Full transcript:https://theknowledge.io/nevillemedhora-1/
πΉ Watch on Youtube:https://youtu.be/1yP0JgFLSWU
π£ Mentioned in the show:Noah Kagan https://noahkagan.com/
Mark Zuckerberg https://en.wikipedia.org/wiki/Mark_Zuckerberg
Gary Halbert https://thegaryhalbertletter.com/home/
Ramit Sethi https://en.wikipedia.org/wiki/Ramit_Sethi
Sam Parr https://x.com/thesamparr
House of Rave https://thehouseofrave.com
AppSumo appsumo.com
Facebook https://www.facebook.com/
The Hustle https://thehustle.co/
Google google.com
Ducati https://www.ducati.com/
KPMG kpmg.com
Bain https://www.bain.com/
McKinsey https://www.mckinsey.com/
Mayer Brown https://www.mayerbrown.com/
MTV https://www.mtv.co.uk/
ChatGPT https://openai.com/index/chatgpt/
Twitter / X x.com
TikTok tiktok.com
π€ Connect with Neville:Twitter / X: https://x.com/nevmed
Marketing SwipeFile: SwipeFile.com
Course: CopywritingCourse.com
Instagram: https://www.instagram.com/neville_medhora/
YouTube: https://www.youtube.com/kopywriting
π¨πΎβπ» About David Elikwu:
David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.
π£ Twitter: @Delikwu / @itstheknowledge
π Website: https://www.davidelikwu.com
π½οΈ Youtube: https://www.youtube.com/davidelikwu
πΈ Instagram: https://www.instagram.com/delikwu/
πΊ TikTok: https://www.tiktok.com/@delikwu
ποΈ Podcast: http://plnk.to/theknowledge
π Free Book: https://pro.theknowledge.io/frames
My Online Course
π₯οΈ Decision Hacker: http://www.decisionhacker.io/
Decision Hacker will help you hack your default patterns and become an intentional architect of your life. Youβll learn everything you need to transform your decisions, your habits, and your outcomes.
The Knowledge
π© Newsletter: https://theknowledge.io
The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.
My Favourite Tools
ποΈ Descript: https://bit.ly/descript-de
π¨ Convertkit: https://bit.ly/convertkit-de
π° NordVPN: https://bit.ly/nordvpn-de
πΉ Nutmeg: http://bit.ly/nutmegde
π§ Audible: https://bit.ly/audiblede
Support this podcast at β https://redcircle.com/the-knowledge-with-david-elikwu/donations -
David speaks with Michael Ashcroft, a writer and Alexander Technique teacher who previously spent 10 years consulting on clean energy innovation.
A lot of Michael's work centres around helping people expand their awareness. He's written several essays and posts I've loved, particularly about the concept of grinding, and how paying attention to our awareness can help us maximise our creativity, productivity, posture and physical engagement.
We talked about:
π Corporate to Self-Employment β Freedom, ambition & avoiding burnout
π€ Mindset & Decisions β Priorities, big choices & challenges
π§ Awareness & Focus β Attention, non-fixation & efficiency
π¨ Productivity & Structure β Creativity, discipline & idea management
π Writing & Self-Discovery β Process, organising & personal growth
π₯·π½ Missionary vs. Mercenary β Mindset & long-term fulfilment
π Full transcript:https://theknowledge.io/michaelashcroft-4/
πΉ Watch on Youtube:https://youtu.be/wTfFtMnnAk0
π£ Mentioned in the show:Alexander Technique | https://en.wikipedia.org/wiki/Alexander_Technique
KPMG | https://kpmg.com/xx/en/home.html
Escape from Freedom | https://amzn.to/3PtObCp
Erich Fromm | https://en.wikipedia.org/wiki/Erich_Fromm
NaNoWriMo | https://nanowrimo.org/
Jonny Miller | https://www.theknowledge.io/jonnymiller/
Luca Dellanna | https://www.theknowledge.io/lucadellanna/
Ergodicity | https://amzn.to/47TWBd8
Christine Carrillo | https://www.theknowledge.io/carrillo/
The Carbon Trust | https://www.carbontrust.com/
Perceptual control theory | https://en.wikipedia.org/wiki/Perceptual_control_theory
Frederick Matthias Alexander | https://en.wikipedia.org/wiki/F._Matthias_Alexander
Richard Wiseman | https://en.wikipedia.org/wiki/Richard_Wiseman
The Luck Factor | https://amzn.to/3PpX1Qe
Six degrees of separation | https://en.wikipedia.org/wiki/Six_degrees_of_separation
Dzogchen | https://en.wikipedia.org/wiki/Dzogchen
Hooked | https://amzn.to/3PtSU5w
Nir Eyal | https://en.wikipedia.org/wiki/Nir_Eyal
Sam Harris | https://en.wikipedia.org/wiki/Sam_Harris
Psycho-physical Unity | https://mouritz.org/companion/article/psycho-physical-unity
Hunter S. Thompson | https://en.wikipedia.org/wiki/Hunter_S._Thompson
David Kadavy | https://www.theknowledge.io/kadavy/
Duolingo | https://www.duolingo.com/
Notion | https://www.notion.so/
James Altucher | https://en.wikipedia.org/wiki/James_Altucher
Andrew Huberman | https://en.wikipedia.org/wiki/Andrew_D._Huberman
Paul Millerd | https://www.theknowledge.io/paulmillerd/
Pathless Path | https://amzn.to/3i4LF7J
Khe Hy | https://www.theknowledge.io/khehy-1/
Rules Aren't Real | https://www.theknowledge.io/issue68/
Swimming and thrashing | https://www.theknowledge.io/swimming-vs-thrashing/
Tim Ferriss | https://en.wikipedia.org/wiki/Tim_Ferriss
π€ Connect with Michael:X/Twitter: @m_ashcroft | https://x.com/m_ashcroft
Course: Alexander Technique | https://expandingawareness.org/courses/
Website: Expanding Awareness | https://expandingawareness.org/
π¨πΎβπ» About David Elikwu:
David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.
π£ Twitter: @Delikwu / @itstheknowledge
π Website: https://www.davidelikwu.com
π½οΈ Youtube: https://www.youtube.com/davidelikwu
πΈ Instagram: https://www.instagram.com/delikwu/
πΊ TikTok: https://www.tiktok.com/@delikwu
ποΈ Podcast: http://plnk.to/theknowledge
π Free Book: https://pro.theknowledge.io/frames
My Online Course
π₯οΈ Decision Hacker: http://www.decisionhacker.io/
Decision Hacker will help you hack your default patterns and become an intentional architect of your life. Youβll learn everything you need to transform your decisions, your habits, and your outcomes.
The Knowledge
π© Newsletter: https://theknowledge.io
The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.
My Favorite Tools
ποΈ Descript: https://bit.ly/descript-de
π¨ Convertkit: https://bit.ly/convertkit-de
π° NordVPN: https://bit.ly/nordvpn-de
πΉ Nutmeg: http://bit.ly/nutmegde
π§ Audible: https://bit.ly/audiblede
Support this podcast at β https://redcircle.com/the-knowledge-with-david-elikwu/donations -
David speaks with entrepreneur and writer Jonathan Goodman. Jon built the βPersonal Trainer Development Centerβ ($35M+ rev), hosts the βObvious Choice podcastβ, and is the author of several books, including βViralnomicsβ, and his latest book, βThe Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Wayβ.
They talked about:
π‘ Standing out in a crowded industry
π Developing leapfrog skills
β³ Playing the long game in business and life
π― The power of focus and prioritisation
π¨βπ©βπ¦ How family amplifies success
πͺ Building freedom through constraints
π Full transcript:theknowledge.io/jonathangoodman-2/
πΉ Watch on Youtube:https://youtu.be/JL-ag5IcOOU
π£ Mentioned in the show:The Obvious Choice (Book) | https://amzn.to/3X3eQsT
Seneca | https://en.wikipedia.org/wiki/Seneca_the_Younger
Ergodicity (Concept) | https://theknowledge.io/lucadellanna/
Luca Dellanna | https://twitter.com/@DellAnnaLuca
Parkinson's Law | https://en.wikipedia.org/wiki/Parkinson's_law
ChatGPT | https://openai.com/chatgpt
Perplexity AI | https://www.perplexity.ai/
First Principles Thinking | https://fs.blog/first-principles/
Elon Musk | https://en.wikipedia.org/wiki/Elon_Musk
π€ Connect with Jonathan:Instagram: https://www.instagram.com/itscoachgoodman/?hl=en
Website: The PTDC | https://www.theptdc.com/
Weekly Newsletter: 5 Reps on Friday | https://www.theptdc.com/newsletter-subscribe
Latest Book: The Obvious Choice | https://amzn.to/42eJ7IG
π¨πΎβπ» About David Elikwu:
David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.
π£ Twitter: @Delikwu / @itstheknowledge
π Website: https://www.davidelikwu.com
π½οΈ Youtube: https://www.youtube.com/davidelikwu
πΈ Instagram: https://www.instagram.com/delikwu/
πΊ TikTok: https://www.tiktok.com/@delikwu
ποΈ Podcast: http://plnk.to/theknowledge
π Free Book: https://pro.theknowledge.io/frames
My Online Course
π₯οΈ Decision Hacker: http://www.decisionhacker.io/
Decision Hacker will help you hack your default patterns and become an intentional architect of your life. Youβll learn everything you need to transform your decisions, your habits, and your outcomes.
The Knowledge
π© Newsletter: https://theknowledge.io
The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.
My Favorite Tools
ποΈ Descript: https://bit.ly/descript-de
π¨ Convertkit: https://bit.ly/convertkit-de
π° NordVPN: https://bit.ly/nordvpn-de
πΉ Nutmeg: http://bit.ly/nutmegde
π§ Audible: https://bit.ly/audiblede
Support this podcast at β https://redcircle.com/the-knowledge-with-david-elikwu/donations -
David speaks with Thatcher Wine, a creative entrepreneur, writer and book curator. He is the Founder & CEO of Juniper Books, a company that creates custom book collections and designs special book sets. He is the author of The Twelve Monotasks: Do One Thing at a Time to Do Everything Better that provides a clear and accessible plan for life in the 21st century and also the coauthor of For the Love of Books: Designing and Curating a Home Library.
They talked about:
π The evolving role of books in modern life
ποΈ Creating custom libraries for celebrities
β° Finding time to read in a busy world
π« The art of book curation
π§ The power of monotasking
π± Breaking free from digital distractions
π Full transcript:theknowledge.io/thatcherwine-2/
πΉ Watch on Youtube:https://youtu.be/7bSXJa3ct2w
π£ Mentioned in the show:Juniper Books | https://juniperbooks.com
Gwyneth Paltrow | https://en.wikipedia.org/wiki/Gwyneth_Paltrow
Shonda Rhimes | https://en.wikipedia.org/wiki/Shonda_Rhimes
The Twelve Monotasks | https://amzn.to/4hpRK85
For the Love of Books | https://amzn.to/4hkM27k
Kitchen Confidential by Anthony Bourdain | https://amzn.to/4hJWx3Z
Kurt Vonnegut | https://en.wikipedia.org/wiki/Kurt_Vonnegut
Slaughterhouse Five | https://amzn.to/413w6Az
Cat's Cradle | https://amzn.to/3Q5bu4C
Breakfast of Champions | https://amzn.to/433jVp9
The Quilted Giraffe Restaurant | https://en.wikipedia.org/wiki/The_Quilted_Giraffe
π€ Connect with Thatcher:Instagram: https://www.instagram.com/thatcherwine/
Website: https://www.thatcherwine.com/about
π¨πΎβπ» About David Elikwu:
David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.
π£ Twitter: @Delikwu / @itstheknowledge
π Website: https://www.davidelikwu.com
π½οΈ Youtube: https://www.youtube.com/davidelikwu
πΈ Instagram: https://www.instagram.com/delikwu/
πΊ TikTok: https://www.tiktok.com/@delikwu
ποΈ Podcast: http://plnk.to/theknowledge
π Free Book: https://pro.theknowledge.io/frames
My Online Course
π₯οΈ Decision Hacker: http://www.decisionhacker.io/
Decision Hacker will help you hack your default patterns and become an intentional architect of your life. Youβll learn everything you need to transform your decisions, your habits, and your outcomes.
The Knowledge
π© Newsletter: https://theknowledge.io
The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.
My Favorite Tools
ποΈ Descript: https://bit.ly/descript-de
π¨ Convertkit: https://bit.ly/convertkit-de
π° NordVPN: https://bit.ly/nordvpn-de
πΉ Nutmeg: http://bit.ly/nutmegde
π§ Audible: https://bit.ly/audiblede
Support this podcast at β https://redcircle.com/the-knowledge-with-david-elikwu/donations -
David speaks with Jason Shen, a three-time founder, writer, executive coach, and NCAA gymnastics champion. Jason Co-founded RideJoy, a ridesharing platform backed by Y Combinator, and later built Midgame, an AI gaming company that was bought by Meta. As CEO of Refactor Labs, he helps founders and teams build successful companies. He wrote The Path to Pivot and Weirdly Brilliant, sharing lessons on resilience, leadership, and reaching your full potential.
They talked about:
π The realities of startup founding and pivoting
π€ Navigating co-founder relationships
π± How early experiences shape entrepreneurial paths
π‘ The power of focus in building successful businesses
π§ Coaching founders through critical challenges
π§ Choosing your path as a founder
π Full transcript:theknowledge.io/jasonshen-2/
πΉ Watch on Youtube:https://youtu.be/j84a6-GuF18
π£ Mentioned in the show:Stanford University | https://www.stanford.edu/about/
Y Combinator | https://www.ycombinator.com/about
Etsy | https://www.etsy.com/
Burning Man | https://burningman.org/about/about-us/
Boston University | https://www.bu.edu/admissions-overview/
Kelly Wilde Miller | https://kellywildemiller.com/
Ray Kurzweil | https://www.britannica.com/biography/Raymond-Kurzweil
Paul Graham | https://en.wikipedia.org/wiki/Paul_Graham_(programmer)
Jessica Livingston | https://en.wikipedia.org/wiki/Jessica_Livingston
Sam Altman | https://en.wikipedia.org/wiki/Sam_Altman
Christopher Columbus | https://www.britannica.com/biography/Christopher-Columbus
Nassim Taleb | https://en.wikipedia.org/wiki/Nassim_Nicholas_Taleb
Richard Dawkins | https://en.wikipedia.org/wiki/Richard_Dawkins
NVIDIA | https://www.nvidia.com/en-us/
East India Trading Company | https://en.wikipedia.org/wiki/East_India_Company
Connect with Jason:
Twitter: https://x.com/JasonShen
Website: https://www.jasonshen.com/
The Path to Pivot: https://amzn.to/4iFFRfh
π¨πΎβπ» About David Elikwu:
David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.
π£ Twitter: @Delikwu / @itstheknowledge
π Website: https://www.davidelikwu.com
π½οΈ Youtube: https://www.youtube.com/davidelikwu
πΈ Instagram: https://www.instagram.com/delikwu/
πΊ TikTok: https://www.tiktok.com/@delikwu
ποΈ Podcast: http://plnk.to/theknowledge
π Free Book: https://pro.theknowledge.io/frames
My Online Course
π₯οΈ Decision Hacker: http://www.decisionhacker.io/
Decision Hacker will help you hack your default patterns and become an intentional architect of your life. Youβll learn everything you need to transform your decisions, your habits, and your outcomes.
The Knowledge
π© Newsletter: https://theknowledge.io
The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.
My Favorite Tools
ποΈ Descript: https://bit.ly/descript-de
π¨ Convertkit: https://bit.ly/convertkit-de
π° NordVPN: https://bit.ly/nordvpn-de
πΉ Nutmeg: http://bit.ly/nutmegde
π§ Audible: https://bit.ly/audiblede
Support this podcast at β https://redcircle.com/the-knowledge-with-david-elikwu/donations -
David speaks with Luca Dellana, an author, business consultant, and lecturer who helps companies increase their revenue through better people and risk management. Luca has been featured at Nudgestock, the largest behavioural sciences conference, as well as on Econtalk, among other platforms. More than 25,000 people around the world read Luca regularly. Heβs the author of over ten books, with his latest being Winning Long-Term Games: Reproducible Success Strategies to Achieve Your Life Goals.
They talked about:
π The cost of risk-taking
βοΈ How over-regulation kills innovation
π² How to make vision a team effort
π£ How populism hinders long-term success
πΈ Luxury beliefs and the reality of prosperity
βοΈ How scarcity shapes our perception of prosperity
This is just one part of a longer conversation, and it's the second part. You can listen to the earlier episode here:
Part 1: *ποΈ* Trust, Skills, and Winning Long-Term Games with Luca Dellana (Episode 129)
You can also check out Luca Dellanna's first appearance on The Knowledge Podcast here:
ποΈ Ergodicity and Decision-making with Luca Dellanna (Episode 59)
π Full transcript:theknowledge.io/lucadellana-2/
πΉ Watch on Youtube:https://youtu.be/PxFiTDyvoi4
π£ Mentioned in the show:FAANG | https://www.investopedia.com/terms/f/faang-stocks.asp
Michael Saylor | https://www.michael.com/
Berkshire Hathaway | https://www.berkshirehathaway.com/
Bitcoin | https://theknowledge.io/what-is-cryptocurrency/
Poverty and Prosperity | https://luca-dellanna.com/books/preorder
MicroStrategy | https://www.microstrategy.com/
Naval Ravikant | https://nav.al/
COVID | https://theknowledge.io/issue7/
Survivorship Bias | https://en.wikipedia.org/wiki/Survivorship_bias
European Union | https://european-union.europa.eu/index_en
Donald Trump | https://en.wikipedia.org/wiki/Donald_Trump
Peter Thiel | https://en.wikipedia.org/wiki/Peter_Thiel
Per Bylund | https://perbylund.com/
Rob Henderson | https://www.robkhenderson.com/
Niels Hoven | https://www.nielshoven.com/
National Health Service | https://www.nhs.uk/
Eurozone | https://en.wikipedia.org/wiki/Eurozone
The Matthew Principle | https://en.wikipedia.org/wiki/The_rich_get_richer_and_the_poor_get_poorer
π€ Connect with Luca:Twitter: https://twitter.com/DellAnnaLuca
Website: https://luca-dellanna.com/about/
Latest Book: Winning Long-Term Games | https://amzn.to/3OQuD9T
Upcoming Book: Poverty and Prosperity | https://luca-dellanna.com/books/preorder
π¨πΎβπ» About David Elikwu:
David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.
π£ Twitter: @Delikwu / @itstheknowledge
π Website: https://www.davidelikwu.com
π½οΈ Youtube: https://www.youtube.com/davidelikwu
πΈ Instagram: https://www.instagram.com/delikwu/
πΊ TikTok: https://www.tiktok.com/@delikwu
ποΈ Podcast: http://plnk.to/theknowledge
π Free Book: https://pro.theknowledge.io/frames
My Online Course
π₯οΈ Decision Hacker: http://www.decisionhacker.io/
Decision Hacker will help you hack your default patterns and become an intentional architect of your life. Youβll learn everything you need to transform your decisions, your habits, and your outcomes.
The Knowledge
π© Newsletter: https://theknowledge.io
The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.
My Favorite Tools
ποΈ Descript: https://bit.ly/descript-de
π¨ Convertkit: https://bit.ly/convertkit-de
π° NordVPN: https://bit.ly/nordvpn-de
πΉ Nutmeg: http://bit.ly/nutmegde
π§ Audible: https://bit.ly/audiblede
Support this podcast at β https://redcircle.com/the-knowledge-with-david-elikwu/donations -
David speaks with Jonathan Goodman, an author, entrepreneur, host, and a leading expert helping people grow and simplify their businesses. He is the creator of the Personal Trainer Development Center ($35M+ rev) and host of the Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. He is the author of multiple fitness and business development books, including Viralnomics, and has sold tens of thousands of copies of his books, training programs, and courses. In his latest book, The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way, Jonathan teaches you how to win in business without feeling like you have to win the internet.
They talked about:
π The bittersweet beauty of writing
πΏ Creating the right environment for success
π The power of strategic distractions
π₯ The importance of committing to your passion
π― The secret to becoming the obvious choice
π Why simplicity wins in business
π Full transcript:theknowledge.io/jonathangoodman-1/
πΉ Watch on Youtube:https://youtu.be/LY1oPJJb6a8
π£ Mentioned in the show:Airbnb | https://news.airbnb.com/about-us/
Overwatch | https://overwatch.blizzard.com/
Dr. Gloria Mark | https://gloriamark.com/
The Informatics Lab | https://www.informatics.uci.edu/explore/faculty-profiles/gloria-mark/
University of California, Irvine | https://uci.edu/
The Attention Span | https://amzn.to/4gR7kZz
Candy Crush | https://play.google.com/store/apps/details?id=com.king.candycrushsaga&hl=en
NaNoWriMo | https://nanowrimo.org/about-nano
Reddit | https://www.reddit.com/
Amber Reynolds | https://www.theptdc.com/the-obvious-choice-podcast
Ren Jones | https://www.theptdc.com/the-obvious-choice-podcast
Goodhartβs Law | https://en.wikipedia.org/wiki/Goodhart's_law
Nathan Barry | https://nathanbarry.com/
Steve Thomas | https://en.wikipedia.org/wiki/Steve_Thomas_(ice_hockey)
Multiple Streams of Income | https://amzn.to/4fzwkDL
Robert G. Allen | https://www.simonandschuster.com/authors/Robert-G-Allen/8857
Napoleon Hill | https://en.wikipedia.org/wiki/Napoleon_Hill
Mike Doehla | https://mikedoehla.com/
Stronger U | https://strongeru.com/
The Obvious Choice | https://amzn.to/42eJ7IG
Charles Bell | https://nl-nl.facebook.com/charlesbellelitecoach/
John Ruhlin | https://johnruhlin.com/
Giftology | https://amzn.to/40wPohH
Penguin Books | https://www.penguin.com/
Gary C. Halbert | https://thegaryhalbertletter.com/home/
π€ Connect with Jonathan:Instagram: https://www.instagram.com/itscoachgoodman/?hl=en
Website: The PTDC | https://www.theptdc.com/
Weekly Newsletter: 5 Reps on Friday | https://www.theptdc.com/newsletter-subscribe
Latest Book: The Obvious Choice | https://amzn.to/42eJ7IG
π¨πΎβπ» About David Elikwu:
David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.
π£ Twitter: @Delikwu / @itstheknowledge
π Website: https://www.davidelikwu.com
π½οΈ Youtube: https://www.youtube.com/davidelikwu
πΈ Instagram: https://www.instagram.com/delikwu/
πΊ TikTok: https://www.tiktok.com/@delikwu
ποΈ Podcast: http://plnk.to/theknowledge
π Free Book: https://pro.theknowledge.io/frames
My Online Course
π₯οΈ Decision Hacker: http://www.decisionhacker.io/
Decision Hacker will help you hack your default patterns and become an intentional architect of your life. Youβll learn everything you need to transform your decisions, your habits, and your outcomes.
The Knowledge
π© Newsletter: https://theknowledge.io
The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.
My Favorite Tools
ποΈ Descript: https://bit.ly/descript-de
π¨ Convertkit: https://bit.ly/convertkit-de
π° NordVPN: https://bit.ly/nordvpn-de
πΉ Nutmeg: http://bit.ly/nutmegde
π§ Audible: https://bit.ly/audiblede
Support this podcast at β https://redcircle.com/the-knowledge-with-david-elikwu/donations -
David speaks with Thatcher Wine, a creative entrepreneur, writer and book curator. He is the Founder & CEO of Juniper Books, a company that creates custom book collections and designs special book sets. He is the author of The Twelve Monotasks: Do One Thing at a Time to Do Everything Better that provides a clear and accessible plan for life in the 21st century and also the coauthor of For the Love of Books: Designing and Curating a Home Library.
They talked about:
π The role of books in shaping society
β¨ The enduring legacy of books
ποΈ The power of curation
π The lost art of sitting with books
π» How technology is reshaping our connection to books
β€οΈ Why physical books matter
π Full transcript:theknowledge.io/thatcherwine-1/
πΉ Watch on Youtube:https://youtu.be/vaj9BD5lePE
π£ Mentioned in the show:Alice in Wonderland | https://en.wikipedia.org/wiki/Alice_in_Wonderland_(2010_film)
Jeff Bezos | https://en.wikipedia.org/wiki/Jeff_Bezos
Cicero | https://en.wikipedia.org/wiki/Cicero
Julius Caesar | https://en.wikipedia.org/wiki/Julius_Caesar
Socrates | https://en.wikipedia.org/wiki/Socrates
Van Gogh | https://www.vangoghmuseum.nl/en/art-and-stories/art/vincent-van-gogh
Juniper Books | https://juniperbooks.com/
TED Talk | https://www.ted.com/about
Gutenberg Printing Press | https://scarc.library.oregonstate.edu/omeka/exhibits/show/mcdonald/incunabula/gutenberg/
The White Album by Joan Didion | https://amzn.to/3PqLb8Q
Proust and the Squid by Maryanne Wolf | https://amzn.to/40asBH6
Wuthering Heights by Emily BrontΓ« | https://amzn.to/4h65ZhF
The Wheel of Time | https://amzn.to/4gKW8y6
Lord of the Rings | https://amzn.to/3W9W034
Jane Austen | https://en.wikipedia.org/wiki/Jane_Austen
The Squid and the Whale | https://amzn.to/4j4Xu8q
The Catcher in the Rye by J.D. Salinger | https://amzn.to/4fPFThK
Cat's Cradle by Kurt Vonnegu | https://amzn.to/3DIMmhc
A Gentleman in Moscow by Amor Towles | https://amzn.to/4h435Ko
Atomic Habits by James Clear | https://amzn.to/4j0rUZD
Why We Sleep by Matthew Walker | https://amzn.to/3DO6b71
Young Babylon | https://amzn.to/4abvcVy
π€ Connect with Thatcher:Instagram: https://www.instagram.com/thatcherwine/
Website: https://www.thatcherwine.com/about
π¨πΎβπ» About David Elikwu:
David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.
π£ Twitter: @Delikwu / @itstheknowledge
π Website: https://www.davidelikwu.com
π½οΈ Youtube: https://www.youtube.com/davidelikwu
πΈ Instagram: https://www.instagram.com/delikwu/
πΊ TikTok: https://www.tiktok.com/@delikwu
ποΈ Podcast: http://plnk.to/theknowledge
π Free Book: https://pro.theknowledge.io/frames
My Online Course
π₯οΈ Decision Hacker: http://www.decisionhacker.io/
Decision Hacker will help you hack your default patterns and become an intentional architect of your life. Youβll learn everything you need to transform your decisions, your habits, and your outcomes.
The Knowledge
π© Newsletter: https://theknowledge.io
The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.
My Favorite Tools
ποΈ Descript: https://bit.ly/descript-de
π¨ Convertkit: https://bit.ly/convertkit-de
π° NordVPN: https://bit.ly/nordvpn-de
πΉ Nutmeg: http://bit.ly/nutmegde
π§ Audible: https://bit.ly/audiblede
Support this podcast at β https://redcircle.com/the-knowledge-with-david-elikwu/donations -
David speaks with Jason Shen, a three-time founder, writer, executive coach, and NCAA gymnastics champion. Jason cofounded Ridejoy, a ridesharing platform backed by Y Combinator, and later built Midgame, an AI gaming company that was bought by Meta. As CEO of Refactor Labs, he helps founders and teams build successful companies. He wrote The Path to Pivot and Weirdly Brilliant, sharing lessons on resilience, leadership, and reaching your full potential.
They talked about:
β¨ How consistency creates opportunity
π The impact of cultural identity
π€ΈββοΈ The discipline behind gymnastics
π What sports teach us about strategy and resilience
π The joy of purpose-driven projects
π₯ The power of self-imposed challenges
π Full transcript:theknowledge.io/jasonshen-1/
πΉ Watch on Youtube:https://youtu.be/GszC7l6YVVA
π£ Mentioned in the show:Future Stars Program | https://usagym.org/men/future-stars/
ADHD | https://www.nimh.nih.gov/health/topics/attention-deficit-hyperactivity-disorder-adhd
Simone Biles | https://en.wikipedia.org/wiki/Simone_Biles
Stephen Nedoroscik | https://en.wikipedia.org/wiki/Stephen_Nedoroscik
Levon Karakhanyan | https://www.linkedin.com/in/levon-karakhanyan-0841b437
Frederick Richards | https://en.wikipedia.org/wiki/Fred_Richard
Stanford University | https://www.stanford.edu/
Stephen Curry | https://en.wikipedia.org/wiki/Stephen_Curry
Michael Jordan | https://en.wikipedia.org/wiki/Michael_Jordan
Kobe Bryant | https://en.wikipedia.org/wiki/Kobe_Bryant
Tom Brady | https://en.wikipedia.org/wiki/Tom_Brady
George St-Pierre | https://en.wikipedia.org/wiki/Georges_St-Pierre
The Way of the Fight | https://amzn.to/400RO7U
π€ Connect with Jason:Twitter: https://x.com/JasonShen
Website: https://www.jasonshen.com/
The Path to Pivot: https://amzn.to/4iFFRfh
π¨πΎβπ» About David Elikwu:
David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.
π£ Twitter: @Delikwu / @itstheknowledge
π Website: https://www.davidelikwu.com
π½οΈ Youtube: https://www.youtube.com/davidelikwu
πΈ Instagram: https://www.instagram.com/delikwu/
πΊ TikTok: https://www.tiktok.com/@delikwu
ποΈ Podcast: http://plnk.to/theknowledge
π Free Book: https://pro.theknowledge.io/frames
My Online Course
π₯οΈ Decision Hacker: http://www.decisionhacker.io/
Decision Hacker will help you hack your default patterns and become an intentional architect of your life. Youβll learn everything you need to transform your decisions, your habits, and your outcomes.
The Knowledge
π© Newsletter: https://theknowledge.io
The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.
My Favorite Tools
ποΈ Descript: https://bit.ly/descript-de
π¨ Convertkit: https://bit.ly/convertkit-de
π° NordVPN: https://bit.ly/nordvpn-de
πΉ Nutmeg: http://bit.ly/nutmegde
π§ Audible: https://bit.ly/audiblede
Support this podcast at β https://redcircle.com/the-knowledge-with-david-elikwu/donations -
David speaks with Luca Dellana, an author, business consultant, and lecturer who helps companies increase their revenue through better people and risk management. Luca has been featured at Nudgestock, the largest behavioural sciences conference, as well as on Econtalk, among other platforms. More than 25,000 people around the world read Luca regularly. Heβs the author of over ten books, with his latest being Winning Long-Term Games: Reproducible Success Strategies to Achieve Your Life Goals.
They talked about:
π― Why success is a long-term game
π€ The value of investing in people
π The limits of compounding success
πͺ The power of long-term commitment
β³ The importance of strategic time management
βοΈ The impact of asymmetric risk on decision-making
π Full transcript:theknowledge.io/lucadellana-1/
πΉ Watch on Youtube:https://youtu.be/pLREjBC5Ir8
π£ Mentioned in the show:Elon Musk | https://www.tesla.com/elon-musk
Peter Thiel | https://en.wikipedia.org/wiki/Peter_Thiel
David Sacks | https://en.wikipedia.org/wiki/David_O._Sacks
PayPal | https://about.pypl.com/about-us/default.aspx
Winning Long-Term Games | https://amzn.to/3OQuD9T
J.D. Vance | https://www.vance.senate.gov/about/
Babak Nivi | https://www.linkedin.com/in/bnivi
AngelList | https://www.angellist.com/
James Clear | https://jamesclear.com/about
Warren Buffett | https://en.wikipedia.org/wiki/Warren_Buffett
AG1 | https://drinkag1.com/
Nassim Taleb | https://en.wikipedia.org/wiki/Nassim_Nicholas_Taleb
π€ Connect with Luca:Twitter: https://twitter.com/DellAnnaLuca
Website: https://luca-dellanna.com/about/
Book: Winning Long-Term Games | https://amzn.to/3OQuD9T
π¨πΎβπ» About David Elikwu:
David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.
π£ Twitter: @Delikwu / @itstheknowledge
π Website: https://www.davidelikwu.com
π½οΈ Youtube: https://www.youtube.com/davidelikwu
πΈ Instagram: https://www.instagram.com/delikwu/
πΊ TikTok: https://www.tiktok.com/@delikwu
ποΈ Podcast: http://plnk.to/theknowledge
π Free Book: https://pro.theknowledge.io/frames
My Online Course
π₯οΈ Decision Hacker: http://www.decisionhacker.io/
Decision Hacker will help you hack your default patterns and become an intentional architect of your life. Youβll learn everything you need to transform your decisions, your habits, and your outcomes.
The Knowledge
π© Newsletter: https://theknowledge.io
The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.
My Favorite Tools
ποΈ Descript: https://bit.ly/descript-de
π¨ Convertkit: https://bit.ly/convertkit-de
π° NordVPN: https://bit.ly/nordvpn-de
πΉ Nutmeg: http://bit.ly/nutmegde
π§ Audible: https://bit.ly/audiblede
Support this podcast at β https://redcircle.com/the-knowledge-with-david-elikwu/donations -
David speaks with Arielle Jackson, a marketing expert in residence at First Round and in her own consulting work where she helps hundreds of companies build their positioning and brands from the ground up. Arielle gained product marketing experience at Google, helping grow Gmail in its early days. At Square, she led the launch of hardware products, reaching over 30k retail doors. She later joined Cover, a seed-stage startup that rapidly grew to over 1M users before being acquired by Twitter.
They talked about:
π The influence of privilege in our lives
π― Why we constantly redefine success
π How marketing tricks our minds
πΈ The value of convenience over price
π§ The power of framing in decision-making
π§ The benefits of hard, low-paid jobs
π Full transcript:theknowledge.io/ariellejackson-1/
πΉ Watch on Youtube:https://youtu.be/75UeMBWfMmw
π£ Mentioned in the show:Series C | https://corporatefinanceinstitute.com/resources/career-map/sell-side/capital-markets/series-c-financing/
Starbucks | https://www.starbucks.com/about-us/
The Privilege Paradox | https://theknowledge.io/issue26/
Rory Sutherland | https://fs.blog/knowledge-project-podcast/rory-sutherland/
Ogilvy | https://www.ogilvy.com/about
Coca-Cola | https://www.coca-cola.com/us/en
Robert Cialdini | https://en.wikipedia.org/wiki/Robert_Cialdini
Influence, New and Expanded | https://amzn.to/3B2dVkR
Alchemy | https://amzn.to/3B1EMO1
Netflix | https://about.netflix.com/
Disney | https://movies.disney.com/all-movies
Amazon Prime Video | https://www.primevideo.com/
ESPN | https://www.espn.com/watch/
SNOO Smart Sleeper Bassinet | https://www.happiestbaby.com/products/snoo-smart-bassinet
Dr. Harvey Karp | https://en.wikipedia.org/wiki/Harvey_Karp
The 5 S's for Soothing Babies | https://www.happiestbaby.com/blogs/baby/the-5-s-s-for-soothing-babies
Superhuman | https://superhuman.com/
Mike Maples Jr. | https://www.floodgate.com/team/mike-maples-jr
Volvo | https://www.volvo.com/en/
π€ Connect with Arielle:Twitter: https://twitter.com/hiiamArielle
First Round Review: https://review.firstround.com/articles/arielle-jackson/
π¨πΎβπ» About David Elikwu:
David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.
π£ Twitter: @Delikwu / @itstheknowledge
π Website: https://www.davidelikwu.com
π½οΈ Youtube: https://www.youtube.com/davidelikwu
πΈ Instagram: https://www.instagram.com/delikwu/
πΊ TikTok: https://www.tiktok.com/@delikwu
ποΈ Podcast: http://plnk.to/theknowledge
π Free Book: https://pro.theknowledge.io/frames
My Online Course
π₯οΈ Decision Hacker: http://www.decisionhacker.io/
Decision Hacker will help you hack your default patterns and become an intentional architect of your life. Youβll learn everything you need to transform your decisions, your habits, and your outcomes.
The Knowledge
π© Newsletter: https://theknowledge.io
The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.
My Favorite Tools
ποΈ Descript: https://bit.ly/descript-de
π¨ Convertkit: https://bit.ly/convertkit-de
π° NordVPN: https://bit.ly/nordvpn-de
πΉ Nutmeg: http://bit.ly/nutmegde
π§ Audible: https://bit.ly/audiblede
Support this podcast at β https://redcircle.com/the-knowledge-with-david-elikwu/donations -
David speaks with Richie Brave, a presenter and broadcaster featuring on BBC 1xtra, BET, Channel 4 and more. He is an active voice in challenging social dynamics and speaking up for marginalised communities. He is also the host of 1Xtra Talks with Richie Brave that explores the realities of Black British identity and many other topics.
They talked about:
πΆ The influence of music on identity
π The power of reinventing yourself
πͺ Why second chances are important
π€ The hidden forces behind youth behaviour
π€ The transformative power of relationships
π The truth about success
π Full transcript:theknowledge.io/richiebrave-1/
πΉ Watch on Youtube:https://youtu.be/5FhkmgRhOpQ
π£ Mentioned in the show:Elvis Presley | https://en.wikipedia.org/wiki/Elvis_Presley
The Beatles | https://www.thebeatles.com/
Motown | https://www.motownrecords.com/
Stormzy | https://en.wikipedia.org/wiki/Stormzy
Cadet | https://en.wikipedia.org/wiki/Cadet_(rapper)
Cognitive behavioral therapy (CBT) | https://en.wikipedia.org/wiki/Cognitive_behavioral_therapy
Deptford Township | https://www.deptford-nj.org/about-us
Shoe Zone | https://www.shoezone.com/AboutUs
The Black Joy | https://amzn.to/3Z0rIQM
University of Oxford | https://www.ox.ac.uk/about
University of Cambridge | https://www.cam.ac.uk/about-the-university
BBC | https://www.bbc.com/aboutthebbc
Meritocracy | https://theknowledge.io/issue26/
π€ Connect with Richie:Twitter: https://twitter.com/RichieBrave
Podcast: 1Xtra Talks with Richie Brave | https://www.bbc.co.uk/programmes/b00v9nqd/episodes/downloads
π¨πΎβπ» About David Elikwu:
David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.
π£ Twitter: @Delikwu / @itstheknowledge
π Website: https://www.davidelikwu.com
π½οΈ Youtube: https://www.youtube.com/davidelikwu
πΈ Instagram: https://www.instagram.com/delikwu/
πΊ TikTok: https://www.tiktok.com/@delikwu
ποΈ Podcast: http://plnk.to/theknowledge
π Free Book: https://pro.theknowledge.io/frames
My Online Course
π₯οΈ Decision Hacker: http://www.decisionhacker.io/
Decision Hacker will help you hack your default patterns and become an intentional architect of your life. Youβll learn everything you need to transform your decisions, your habits, and your outcomes.
The Knowledge
π© Newsletter: https://theknowledge.io
The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.
My Favorite Tools
ποΈ Descript: https://bit.ly/descript-de
π¨ Convertkit: https://bit.ly/convertkit-de
π° NordVPN: https://bit.ly/nordvpn-de
πΉ Nutmeg: http://bit.ly/nutmegde
π§ Audible: https://bit.ly/audiblede
Support this podcast at β https://redcircle.com/the-knowledge-with-david-elikwu/donations -
David speaks with Bob Gower, a consultant, speaker, and author. He is the Managing Director for Organisational Effectiveness at changeforce, and one of the world's most sought-after experts on high-performing teams. Bob has authored three books: Agile Business, Radical Alignment, and Getting to Hell Yes.
They talked about:
π The power of altruism
π What makes a great leader?
π§ How to make your team more resilient
π¨ What happens when leadership goes wrong
π© The red flags of manipulative leadership
ποΈ The three pillars of effective leadership
π Full transcript:theknowledge.io/bobgower-2/
πΉ Watch on Youtube:https://youtu.be/e9KO0rTJpJ8
π£ Mentioned in the show:Tim Urban | https://waitbutwhy.com/
Inside the mind of a master procrastinator by Tim Urban | https://medium.com/@apoddar573/inside-the-mind-of-a-master-procrastinator-tim-urban-6e0f90907569
Albert Einstein | https://en.wikipedia.org/wiki/Albert_Einstein
E. O. Wilson | https://en.wikipedia.org/wiki/E._O._Wilson
The Social Conquest of Earth | https://amzn.to/491O892
GoFundMe | https://www.gofundme.com/c/about-us
Nicholas Christakis | https://sociology.yale.edu/people/nicholas-christakis
Radical Alignment | https://amzn.to/3CCABsl
Steve Jobs | https://www.apple.com/ph/stevejobs/
Elon Musk | https://www.tesla.com/elon-musk
Larry Ellison | https://www.oracle.com/corporate/executives/larry-ellison/
Theranos | https://en.wikipedia.org/wiki/Theranos
Elizabeth Holmes | https://en.wikipedia.org/wiki/Elizabeth_Holmes
Apple | https://www.apple.com/
Tuckman's stages of group development | https://en.wikipedia.org/wiki/Tuckman's_stages_of_group_development
Maslow's Hierarchy of Needs | https://www.simplypsychology.org/maslow.html
WeWork | https://www.wework.com/
Adam Neumann | https://en.wikipedia.org/wiki/Adam_Neumann
Kim Scott | https://kimmalonescott.com/
Just Work | https://amzn.to/3CCN3bp
π€ Connect with Bob:Website | http://bobgower.com/
Books:
Radical Alignment | https://amzn.to/3vNnNYX
Agile Business | https://amzn.to/476hvos
Getting to Hell Yes | https://amzn.to/3OgMlmM
π¨πΎβπ» About David Elikwu:
David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.
π£ Twitter: @Delikwu / @itstheknowledge
π Website: https://www.davidelikwu.com
π½οΈ Youtube: https://www.youtube.com/davidelikwu
πΈ Instagram: https://www.instagram.com/delikwu/
πΊ TikTok: https://www.tiktok.com/@delikwu
ποΈ Podcast: http://plnk.to/theknowledge
π Free Book: https://pro.theknowledge.io/frames
My Online Course
π₯οΈ Decision Hacker: http://www.decisionhacker.io/
Decision Hacker will help you hack your default patterns and become an intentional architect of your life. Youβll learn everything you need to transform your decisions, your habits, and your outcomes.
The Knowledge
π© Newsletter: https://theknowledge.io
The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.
My Favorite Tools
ποΈ Descript: https://bit.ly/descript-de
π¨ Convertkit: https://bit.ly/convertkit-de
π° NordVPN: https://bit.ly/nordvpn-de
πΉ Nutmeg: http://bit.ly/nutmegde
π§ Audible: https://bit.ly/audiblede
Support this podcast at β https://redcircle.com/the-knowledge-with-david-elikwu/donations - Laat meer zien
