Afleveringen
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n this episode, Laurie from the Interior Design Community, joined by Nile, recaps their experience at the High Point Market, where they hosted multiple panels and engaged with sponsors and designers. They discuss the various topics covered, including coaching, contracts, logistics, and sales processes for interior designers. Laurie and Nile also highlight the newly launched DIY PR guide for interior designers, which has received positive feedback. They announce upcoming resources, such as an end-of-year business checklist and a preplanned idea calendar for marketing. Additionally, they share insights from their visit to Roland DJA in LA and attendance at BDNY in New York, where they explored innovative printing technology. The episode emphasizes the importance of quality in interior design, the challenges designers face, and the mission of the Interior Design Community to support and advocate for designers' needs.
00:00 Welcome and Introduction
00:18 Recap of High Point Market
01:22 Insights on Coaching and Contracts
03:15 DIY PR Guide for Interior Designers
05:23 End-of-Year Business Checklist
08:30 Upcoming Resources and Guides
12:01 Innovative Printing Techniques
15:29 Exciting Events and Announcements
17:43 Reflecting on 12 Years of IDC
20:54 Balancing Family and Career
27:47 Exploring Different Community Models
28:59 Supporting Interior Designers Holistically
30:12 Creating a Safe Space for Vulnerability
39:13 The Importance of Quality in Design
42:18 Educating Clients and the Market
50:28 The Designer's Value Beyond Products
56:27 Concluding Thoughts and Future Directions
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Join Laurie Laizure and Nile as they chat with their guest, Maria. They dive deep into discussions on AI's impact on the interior design industry, highlighting ethical concerns, best practices, and innovative uses. This conversation covers everything from leveraging AI for enhanced productivity to the risks involved in not properly managing intellectual property. Laurie and Maria provide invaluable insights on striking the right balance between utilizing AI for better business outcomes and maintaining the authenticity and integrity of the designer's work.
00:00 Introduction and Personal Updates
00:15 Exciting News: Isabel's New Apartment
00:41 High Point Market Plans
01:00 Guest Introduction: Maria and Design Appy
02:43 The Impact of Technology on Design
03:30 AI in Interior Design: Opportunities and Concerns
06:15 Practical Uses of AI in Business
10:58 Ethics and Ownership in AI-Generated Content
18:34 Protecting Your Work in the Age of AI
28:56 The Hidden Risks of Sharing Your DNA
29:37 The Cambridge Analytica Scandal and Data Manipulation
30:43 Intellectual Property and Copyright Issues with AI
31:43 Using AI for Writing and Content Creation
33:54 AI in Voice Replication and Its Implications
36:02 Leveraging AI for Marketing and Branding
40:52 The Importance of Human Touch in Design
46:59 Best Practices for Using AI in Design
55:33 Concluding Thoughts on AI and Design
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Zijn er afleveringen die ontbreken?
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Join Laurie Laizure, Nile Johnson, and John McClain as they delve into the evolving world of interior design. In this episode, they discuss the value of mentorship and coaching, the power of shared values in business relationships, and the importance of authenticity in building a brand. Discover insights into marketing strategies, task delegation, and leveraging AI for efficiency. Explore the creative process behind John's coffee table book, "The Designer Within," and hear exciting plans for app development to connect designers and brands. Packed with actionable advice and inspiring stories, this episode is a must-listen for designers navigating the modern industry landscape.
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Laurie and Rhobin delve into the realities of running an interior design business, from the importance of community support to navigating contracts and insurance challenges. They explore strategies for empowering designers through education, collaboration, and personal branding while addressing key industry topics like the growth of the luxury furniture sector and the need for standard operating procedures. Join them as they share insights on mentorship, succession planning, and preparing the next generation of designers. Whether you're a seasoned professional or just starting out, this episode is packed with valuable advice and inspiration to elevate your interior design journey.
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In this episode, Laurie and Nile dive deep into the evolving world of interior design marketing, exploring the challenges and opportunities presented by AI tools, social media, and authentic storytelling. They share personal experiences on the importance of quality hardware, the role of designers as tastemakers, and the nuances of building strong industry relationships. The conversation also touches on creative strategies for promoting Bare Paint, Nile’s upcoming trip to Italy, and actionable insights for balancing professionalism with personal growth in the design community. Packed with inspiring stories and practical advice, this episode is a must-listen for designers navigating the intersection of creativity and business.
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Join Laurie Laizure and seasoned bookkeeper Heather Randell as they uncover the financial side of interior design. With nearly 25 years of experience, Heather shares essential tips on managing client invoices, markup policies, and cash flow while emphasizing the importance of clear contracts and tax compliance. Learn how to protect your rights, streamline receiving processes, and forecast for a financially secure future. Whether you're just starting out or refining your processes, this episode is packed with actionable advice to elevate your design business.
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Laurie Laizure sits down with social media expert Peg Fitzpatrick to discuss powerful strategies for interior designers to shine on platforms like Pinterest and Instagram. From reminiscing about their early days on Google Plus to exploring modern tools like Canva and ManyChat, Peg shares actionable tips for creating content calendars, batching posts, and building a community around your design business. Plus, a sneak peek into Peg's new book, "The Art of Small Business Social Media: The Blueprint for Marketing Success." Perfect for designers looking to level up their social media game!
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Podcast Summary: Strategies for Growth in Interior Design
In this episode, Laurie interviews Maddie Landers, Interior Design Society and they explored ways to elevate marketing efforts and strengthen relationships in the interior design industry. They discussed strategies for promoting brands, such as hosting exclusive events, leveraging Pinterest, and integrating in-person showroom experiences. They emphasized nurturing brand partnerships, focusing on click-through rates over email open rates, and creating custom marketing plans.
To enhance the Interior Design Society (IDS), they highlighted expanding services to cover valuable topics like marketing, work-life balance, and business growth. Maddie shared IDS’s mission of supporting residential interior designers through education, advocacy, and business tools, while also spotlighting the success of IDS’s annual conference and social media storytelling.
Key industry trends included a shift towards client packages, productivity tools, and wellness for designers. The importance of personal branding, educating clients on luxury furniture, and targeting the right audience in marketing were also discussed. Laurie and Maddie encouraged designers to focus on client fears, frustrations, and desires when crafting valuable content and marketing strategies.
Finally, they shared updates on IDS’s virtual education programs, new website, and foundation supporting designers at all career stages, while celebrating the organization’s 50th anniversary success. The episode wrapped up with actionable advice on enhancing portfolios and creating impactful marketing content.
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Nile Johnson and I engage in an in-depth conversation about the latest trends and insights from High Point Market, exploring the innovative features of Roland DGA's new printer that creates stunning textured wallpaper. We also touch on the exciting developments at BDNY and highlight various upcoming events that everyone in the industry should be aware of. Additionally, we share some information about the tools and resources we are currently developing to assist interior designers in their business.
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I had a fantastic conversation with Nile Johnson, discussing our upcoming projects and the future of interior design. We're both excited to be participating in several events at the upcoming High Point Market, including:
Future of Design Expo: Designing Spaces for Neurodiversity (October 25th, 9:00AM-5:00PM): We'll be exploring the impact of design on the brain and how neuroaesthetics can be applied to create more effective and engaging spaces. Why Hire a Design Coach and Who to Trust (October 26th, 11:30AM-12:30PM): I'll be sharing my insights on the benefits of design coaching and how to find the right coach for your needs. Mastering Procurement to Maximize Profits (October 26th, 2:30-3:30PM): Nile will be discussing the challenges of procurement in the design industry and sharing strategies to minimize costs and improve profits. Interior Design Society’s & Mydoma’s Designer Social (October 26th, 4:00-6:00PM): This is a great opportunity to network with other designers and industry professionals. IDC High Point Market Tour with Sharon Sherman (October 27th, 10:00AM-6:00PM): Join us for a guided tour of the High Point Market with design expert Sharon Sherman. The Art of Negotiation- From Contracts to Closing Sales (October 27th, 2:30-3:30PM): Learn valuable negotiation skills from a pro to help you close more deals. Kravet Inc. Patio Party (October 27th, 4:00-6:00PM): Don't miss this fun social event at the Kravet showroom. Damn Good Designer with Cheryl Kees Clendenon (October 28th, 11:00AM-12:00PM): Join us for a session with Cheryl Kees Clendenon, who will share her insights on building a successful design business. Interior Design Community Social Gathering with Laurie Laizure & Nile Johnson (October 28th, 3:00-5:00PM): Come and mingle with us at our social gathering! This is a great opportunity to chat with other designers, ask questions, and network.Beyond the market, we also discussed the potential of AI to revolutionize the design process. Nile is particularly excited about using AI to create personalized visualizations and recommendations for clients.
We also emphasized the importance of building strong relationships with clients and fostering a collaborative environment. Nile's expertise in this area is truly impressive.
Overall, our conversation was a great reminder of why I love this industry. It's a field that is constantly evolving, and there are always new opportunities to learn and grow. I'm excited to see what the future holds for both of us and for the interior design industry as a whole.
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A dirty secret in design is that an interior designer will invest their own personal time and money into a project for clients. They want the project to be beautiful. They want their client to love their work. The passion designers put into a project is on the same level as most other artists. When you look at a designer's project, you get a peek into their soul. In this podcast, we talk about the problems that exist in the client-designer dynamic because of this and how designers can set boundaries but do what they love with all their heart.
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Welcome to the latest episode of To-The-Trade, where we delve into the transformative journey of Susan Hayward Interiors as it rebrands to Hayward Design House. Join host Laurie and co-host Nile Johnson as they explore the critical themes of personal branding in the evolving interior design landscape, the commitment to sustainability, and the innovative integration of AI into design processes.
In this episode, we discuss how Susan's business, born from a photography legacy, has evolved over 22 years to embrace both residential and commercial projects. Jillian shares her insights on establishing a strong online presence and the importance of collaboration in enhancing client experiences. We delve into the significance of biophilic design and the neuroscience behind creating spaces that promote well-being.
Tune in as we highlight the exciting next steps for Hayward Design House, from developing new product lines to optimizing client communication through digital platforms. We’ll also touch on the potential of AI and automation, the challenges of maintaining a personal touch in design, and the power of knowledge sharing within the design community.
Whether you're an industry professional or simply curious about the intersection of design and technology, this episode is packed with valuable insights and inspiration. Join us for an engaging conversation that celebrates the art of design and the future of the industry!
This video discusses the following:
• How Susan Hayward got into interior design (00:00:00 - 00:12:05)
• How Susan Hayward's daughter, Jillian, joined the business (00:12:05 - 00:17:15)
• The reasons for the name change (00:17:15 - 00:26:00)
• The process of the name change (00:26:00 - 00:31:00)
• The impact of the name change (00:31:00 - 00:34:00)
• Advice for other interior designers who are thinking about changing their business name (00:34:00 - 00:36:00)
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This episode of To-The-Trade we talk with designer and author, Mitzi Beach about aging in place, aging in design and the role wellness plays in design. Laurie Laizure and Nile Johnson and their guest, Mitzi discussed various topics related to interior design, aging in place, and the challenges faced by professionals in their field. They emphasized the importance of designing for aging in place, the evolving product landscape, and the need for self-care and mindfulness in the industry. They also shared their experiences with charging for professional services, dealing with clients, and managing professional relationships. Towards the end, they discussed the importance of cybersecurity measures such as two-factor authentication and the potential impact of aesthetic design on the health and wellness sector.
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Let's Talk High Point Market with Marisa Wilson, interior designer and author of The Cool Girl's Guide to High Point Market. https://www.marisawilsoninteriors.com...Marisa shares with Laurie Laizure and Nile Johnson showrooms she would not miss and how to hack market to get the very best out of networking, education and content creation.
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Laurie Laizure and Michael Kaestner interview esteemed interior design writer, Carl Dellatore about How to write an interior design book. What is involved? How long does it take? How much money do you make? How much do you invest? Do you need an agent? Images and copyrights. Promoting your book. The truth about the real payoff. Learn all this and more!
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Join Laurie Laizure and Nile Johnson of Interior Design Community's new podcast To-The-Trade. This week, we delve Inside the Grand Opening: Mabley Handler's New Design Showroom | Exclusive Interview with Austin Handler
Dive deep into the heart of interior design innovation with Austin Handler in this exclusive YouTube video celebrating the grand opening of Mabley Handler Interior Design's newest showroom. From their humble beginnings in the Hamptons, sparked by a single project and fueled by referrals from real estate brokers and builders, Austin and Jennifer Handler have ascended to the pinnacle of design excellence, now bringing their visionary approach to Florida.
In this video, Austin shares the journey of their business expansion, from their initial steps in the industry, buoyed by a landmark feature in the New York Times, to their strategic foray into licensing deals and the creation of coastal-inspired furniture collections. Discover how they've woven authenticity and humor into the fabric of their brand, making it a cornerstone of their design philosophy.
Get an insider look at the challenges and triumphs of opening a retail store, the meticulous process of building out the space, and the collaborative spirit that defines their team. Austin discusses the balance of family and work, revealing how personal life enriches their designs, and hints at future plans that could redefine their business's landscape.
Join us as Austin Handler offers invaluable insights into navigating the design industry, the significance of maintaining integrity, and the excitement surrounding their new showroom. This video is a must-watch for design enthusiasts, aspiring interior designers, and anyone curious about the art of transforming spaces with creativity and passion.
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Slay the Paperwork Monster: How Contracts Can Empower Your Design Business (and Save You From Nightmares)
Ever dreamed of turning your design genius into a thriving business? Well, buckle up buttercup, because contracts are about to become your new BFF.
We recently sat down with Wendy Estela, a legal eagle with 24 years of experience wrangling contracts for small businesses, especially our fellow interior design rockstars. Let's just say, this episode of To-The-Trade with Laurie Laizure and Nile Johnson was bursting with valuable insights!
Why Contracts Are Your Design Dream Team
Contracts aren't just boring legalese - they're shields protecting you from project pitfalls. Wendy stressed that clear expectations with clients, set from the get-go, keep everyone happy (and out of court!).
Imagine this: a client signs on the dotted line, then BAM! The power dynamic shifts. Suddenly, deadlines get fuzzy and invoices go MIA. Contracts create a professional foundation, ensuring everyone's on the same page.
Taming the Contract Beast
Don't worry, contracts don't have to be a one-size-fits-all monstrosity. Wendy tailors them to your specific design magic, so you get the perfect fit.
Bonus Tip: Snag those dreamy project photos for marketing? Heck yes! But make sure your contract spells out who owns the rights to those stunning visuals.
Liquidated Damages: Your Secret Weapon (But Use It Wisely)
Ever had a client throw a wrench into your photoshoot schedule? Talk about a creativity killer! Wendy suggested a "liquidated damages" clause to discourage such shenanigans (especially for high-stakes commercial projects). Basically, it discourages last-minute changes that cost you time and money.
Independent Contractor vs. Employee: Know the Difference
Misclassifying someone can land you in hot legal water. Wendy shed light on the distinction between independent contractors and employees, so you can avoid any nasty surprises.
Confidentiality Agreements: Your Secret Weapon (Part 2)
Those design ideas are gold! Protect them with confidentiality agreements. This keeps your intellectual property safe, especially when collaborating with photographers or planning your business succession.
Employee Retention: How to Keep Your Design Dream Team Thriving
Keeping your design crew happy is key to success. We discussed strategies like clear contracts and even profit-sharing to build a loyal team.
Designers' Image Rights: Taking Back Control
What about protecting your own image, as a designer? Wendy and Laurie agreed that designers deserve control over their own photos, especially regarding licensing and copyright. They even floated the idea of a "designer's bill of rights" to establish industry standards.
Negotiation Ninja Training: Unleash Your Inner Powerhouse
Negotiation skills are like secret weapons for marginalized business owners (and let's face it, the design world isn't always sunshine and rainbows). Wendy shared tips on building confidence and using negotiation to empower yourself.
AI in Design: Friend or Foe?
The rise of AI in design is a hot topic. We explored how to maintain authenticity in portfolios (no AI-generated fakes!), while acknowledging the potential benefits of AI for generating realistic visuals. The key takeaway? Human creativity will always reign supreme, but education about AI is crucial for new designers.
The Future of Design: Collaboration is Key
The design industry is in for a wild ride with AI on the horizon. We discussed the importance of setting standards and creating a potential certification process to ensure the authenticity of human-created designs. Collaboration and ethical practices will be key to navigating the future of design.
So You Want More?
This blog post is just a taste of the design-business wisdom bombs Wendy dropped. Stay tuned for future collaborations between Laurie and Wendy to help you slay those contracts and build a thriving design business!
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Summary:
In the latest episode of "To-The-Trade" with host Laurie Laizure and guest, Ross Dunn from Stepforth.com, a comprehensive discussion on SEO strategies for interior designers and small businesses took place. Ross shared insights from his extensive experience in web marketing, particularly emphasizing the ongoing nature of SEO and its benefits for small businesses. They delved into the challenges interior designers face in standing out online and offered practical solutions, such as focusing on local SEO, maintaining an active website, and leveraging tools like WordPress and security plugins. Additionally, they emphasized the importance of blogging, video content, and social media presence for enhancing visibility and engaging with the audience. The conversation also touched upon the significance of building a knowledge panel on Google and the potential of AI in SEO. Overall, the episode provided valuable insights and actionable steps for interior designers to improve their online presence and attract more clients.
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