Afleveringen
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In this episode, I'll take you on a journey through my career, explaining why I chose to coach instead of focusing solely on growing my accounting firm. You'll get insights into my passion for learning and teaching, and how I've been able to run two successful businesses simultaneously.
I'll also share some exciting stories about achieving significant results, implementing new strategies, and the joy I get from helping others succeed.
Plus, you'll learn about my Four Pillar Framework, a formula I've developed to help accountants like you build a firm that gives you more time, money, and freedom.
If you've ever wondered how to balance your passions and grow your firm, this episode is for you!
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If you’ve enjoyed my podcasts, here’s how you can get more value from me:
Free stuff
Get a free copy of my book The Four Pillars from here
Watch a short 8 min video on how you can win new clients whilst you sleep here
Join 1200+ accountants owners in the Profitable Accountant Free Facebook group
My inner-circle
Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!
For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
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Are you holding back from showing your success? Is there an underlying fear that your clients or team might judge you if they see you driving a nice car or living in a nice house? In this episode, I challenge these limiting beliefs and explain why showing success can actually attract better clients and inspire your team. Remember, success breeds success. So let's break free from these fears and embrace the rewards of our hard work. Tune in and let's talk about why it's okay to be a successful accountant!
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If you’ve enjoyed my podcasts, here’s how you can get more value from me:
Free stuff
Get a free copy of my book The Four Pillars from here
Watch a short 8 min video on how you can win new clients whilst you sleep here
Join 1200+ accountants owners in the Profitable Accountant Free Facebook group
My inner-circle
Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!
For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
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Zijn er afleveringen die ontbreken?
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In this episode, I dive deep into how to use LinkedIn to win business and attract your ideal clients. I discuss the importance of understanding your audience, optimizing your profile, and creating content that resonates with them. I also share my experiences with posting on LinkedIn and offer tips on how to experiment with content to see what lands. If you've ever wondered how to use LinkedIn effectively for your business, this episode is for you. Join me as I share my insights and help you get started on your LinkedIn journey.
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If you’ve enjoyed my podcasts, here’s how you can get more value from me:
Free stuff
Get a free copy of my book The Four Pillars from here
Watch a short 8 min video on how you can win new clients whilst you sleep here
Join 1200+ accountants owners in the Profitable Accountant Free Facebook group
My inner-circle
Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!
For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
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In this episode, I share an unexpected turn of events - I got banned from Instagram! You'll hear the peculiar reason behind this surprising ban, and how it led me to some important realizations.
We'll delve into the transient nature of social media and why you should never put all your eggs in one basket. I'll share my insights on why building your email list is crucial, and how you can leverage social media to do that.
You'll also hear about the power positioning system and how it can help you attract premium clients, paying premium fees. It's all about creating an ecosystem that you control, and I'll share my strategies on how to do just that.
Don't worry, I'm not crying over my lost Instagram account. Instead, I'm taking this as a learning opportunity and sharing my lessons with you. So join me, and let's learn how to navigate the unpredictable world of social media together.
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If you’ve enjoyed my podcasts, here’s how you can get more value from me:
Free stuff
Get a free copy of my book The Four Pillars from here
Watch a short 8 min video on how you can win new clients whilst you sleep here
Join 1200+ accountants owners in the Profitable Accountant Free Facebook group
My inner-circle
Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!
For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
To find out more about today's sponsors Outbooks click here: https://outbooks.com/
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Join me on a deep dive discussion about the 'pricing mindset' that may be holding you back. We explore why you could be undervaluing your services and how to overcome these limiting beliefs.
You'll discover how to better understand and communicate your worth, and why it's crucial to detach from the time-for-money equation. We chat about the importance of solving bigger problems for clients and why this helps justify higher prices.
I also share personal anecdotes about my own transformation in pricing strategy and how it revolutionized my results. Find out how challenging your mindset around money can lead to a more profitable and successful practice!
Tune in for an insightful conversation that could transform the way you look at pricing in your practice.
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If you’ve enjoyed my podcasts, here’s how you can get more value from me:
Free stuff
Get a free copy of my book The Four Pillars from here
Watch a short 8 min video on how you can win new clients whilst you sleep here
Join 1200+ accountants owners in the Profitable Accountant Free Facebook group
My inner-circle
Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!
For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
To find out more about today's sponsors Outbooks click here: https://outbooks.com/
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In this episode, I share the secrets behind getting 4-5 qualified prospects a week. You'll discover the power of content generation and SEO in attracting leads, and why it’s critical to focus your efforts here.
I also expose the step-by-step process I use to tap into a niche market and become the solution people are searching for on Google.
Ever wondered why some ads work and others don't? I delve into this too, offering insights on why organic reach often wins over paid advertising.
Finally, I share a real-life example of how my accounting firm not only runs without me but also grows without me, thanks to the systems I've put in place.
Join me, as I reveal the last bottleneck I had to overcome and how I finally cracked the code to steady lead generation. This is a must-listen for anyone wanting to grow their firm without being stuck in the day-to-day.
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If you’ve enjoyed my podcasts, here’s how you can get more value from me:
Free stuff
Get a free copy of my book The Four Pillars from here
Watch a short 8 min video on how you can win new clients whilst you sleep here
Join 1200+ accountants owners in the Profitable Accountant Free Facebook group
My inner-circle
Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!
For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
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Tired of chasing the latest shiny APP? In this episode, we dive into why you should stop worrying about missing out on the next shiny toy and focus on the core of your business. We explore the importance of niching down, specialising, and communicating your value.
You'll also discover how building your marketing system on autopilot can significantly move the needle in your business. Join me as I share tips on how to avoid app overwhelm and concentrate on what really matters - growing your business.
Ready to save time and focus on what truly drives your business? Tune in now!
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If you’ve enjoyed my podcasts, here’s how you can get more value from me:
Free stuff
Get a free copy of my book The Four Pillars from here
Watch a short 8 min video on how you can win new clients whilst you sleep here
Join 1200+ accountants owners in the Profitable Accountant Free Facebook group
My inner-circle
Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!
For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
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Ready to take your business to the next level and want to know how? You're at the right place! In this episode, I share personal insights from my journey.
I discuss how I invest in myself through coaching and why you should too. Learn how I optimize my LinkedIn profile, improve my public speaking, and get specific advice from experts.
Hear about why investing in yourself is the best decision you'll ever make. I believe that everyone should have a coach, and this episode might just convince you too.
Join in as I reveal how you can grow, learn, and upskill yourself to be a better business owner. And remember, the best investment you'll ever make is in yourself.
Excited? Tune in now!
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If you’ve enjoyed my podcasts, here’s how you can get more value from me:
Free stuff
Get a free copy of my book The Four Pillars from here
Watch a short 8 min video on how you can win new clients whilst you sleep here
Join 1200+ accountants owners in the Profitable Accountant Free Facebook group
My inner-circle
Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!
For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
To find out more about today's sponsors Outbooks click here: https://outbooks.com/
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In this podcast episode, I reveal how you can communicate the value of your services to win big fees. I share real success stories, including how one member of my PAC (Profitable Accountants Community) earned a whopping fee of £51,500! I also walk you through my unique pricing system and strategies that could radically transform your accounting practice. If you're looking to multiply your turnover, this episode is a must-listen. Remember, you're not just a bookkeeper or an accountant – you're the key to managing your client's entire finance function. Let me show you how to unlock your full potential.
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If you’ve enjoyed my podcasts, here’s how you can get more value from me:
Free stuff
Get a free copy of my book: The Four Pillars from here
Watch a short 8 min video on how you can win new clients whilst you sleep here
Join 1200+ accountants owners in the Profitable Accountant Free Facebook group
My inner-circle
Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!
For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
To find out more about today's sponsors Outbooks click here: https://outbooks.com/
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In this episode, I dive into the art of asking the right questions during interviews to separate the problem solvers from the problem bringers. You'll learn how to phrase your questions to get honest and revealing answers about a candidate's character and attitude.
I also share my journey of potentially starting some software development, aiming to create a solution that streamlines the process from inquiry to client onboarding.
If you're tired of using multiple apps to manage these processes, this might pique your interest. You're invited to join me on this journey! Let's collectively create something genuinely useful for our practices.
Tune in, and let's explore these ideas together!
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If you’ve enjoyed my podcasts, here’s how you can get more value from me:
Free stuff
Get a free copy of my book The Four Pillars from here
Watch a short 8 min video on how you can win new clients whilst you sleep here
Join 1200+ accountants owners in the Profitable Accountant Free Facebook group
My inner-circle
Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!
For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
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In this episode, I pull back the curtain on how my firm is adding £100k this year without taking on any new clients. You'll hear an honest discussion about the power of price increases and the impact on your bottom line.
I also share a behind-the-scenes look at a recent webinar and the lessons learned about our ad campaign.
This episode is a must-listen if you've been hesitant to raise your prices or are unsure about the quality of your leads.
Expect to walk away with tangible takeaways on how to grow your firm without always needing to bring on new clients.
Join me for a deep dive into the realities of running an accounting practice and the ways we can make our firms more profitable and successful.
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If you’ve enjoyed my podcasts, here’s how you can get more value from me:
Free stuff
Get a free copy of my book The Four Pillars from here
Watch a short 8 min video on how you can win new clients whilst you sleep here
Join 1200+ accountants owners in the Profitable Accountant Free Facebook group
My inner-circle
Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!
For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
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create a podcast description from the above. refer to the reader as ‘you’. use short succinct sentences and use line spaces between the paragraphs.
----------
If you’ve enjoyed my podcasts, here’s how you can get more value from me:
Free stuff
Get a free copy of my book The Four Pillars from here
Watch a short 8 min video on how you can win new clients whilst you sleep here
Join 1200+ accountants owners in the Profitable Accountant Free Facebook group
My inner-circle
Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!
For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
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Join me in this episode where I dive deep into the art of creating an effective website for your firm. I'll be sharing the real purpose of a website and how it can be a game-changer for your business.
You don't need a flashy site; what you need is a clear message that speaks directly to your audience. I'll walk you through the elements your website needs to have, and what it doesn't.
From calling out your target audience, articulating the problem you solve, introducing yourself as the solution, to adding social proof, I cover it all.
I'll also share some tips on how to get your prospects to feel they are in the right place, and how to use testimonials effectively.
Remember, your website is your digital shopfront. Let's make sure it’s doing its job. Tune in now!
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If you’ve enjoyed my podcasts, here’s how you can get more value from me:
Free stuff
Get a free copy of my book The Four Pillars from here
Watch a short 8 min video on how you can win new clients whilst you sleep here
Join 1200+ accountants owners in the Profitable Accountant Free Facebook group
My inner-circle
Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!
For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
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Are you struggling to convert prospects into clients? In this episode, I share my secret formula for making sales feel easy! You'll hear about my recent sales call where I managed to convert a prospective client in just 20 minutes. You'll learn how perceived value, content creation, and urgency can skyrocket your conversion rates. Plus, you'll discover how a well-crafted proposal and a clear onboarding process can seal the deal. This episode is packed with actionable insights that could transform your sales process and boost your profitability. So, tune in and let's dive right in!
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If you’ve enjoyed my podcasts, here’s how you can get more value from me:
Free stuff
Get a free copy of my book The Four Pillars from here
Watch a short 8 min video on how you can win new clients whilst you sleep here
Join 1200+ accountants owners in the Profitable Accountant Free Facebook group
My inner-circle
Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!
For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
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In this episode, I chat about the easiest way to increase profit in your business - repricing your services. I share my insights on how structuring your day can lead to significant progress and how you can make the most out of your time. I also delve into the importance of annual pricing reviews and how this can lead to growth in your business.
I take you through our pricing system, providing practical advice on how to implement your own. We talk about the advantages of monthly billing, and I give you tips on how to communicate price increases with your clients effectively.
The episode is packed with practical advice and actionable tips. If you're looking to boost your bottom line without having to put in more work, this is the episode for you. Tune in to learn more about how to leverage pricing for profit.
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If you’ve enjoyed my podcasts, here’s how you can get more value from me:
Free stuff
Get a free copy of my book The Four Pillars from here
Watch a short 8 min video on how you can win new clients whilst you sleep here
Join 1200+ accountants owners in the Profitable Accountant Free Facebook group
My inner-circle
Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!
For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
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Tired of long, unproductive meetings in your firm?
I use 4 types of meetings:
The daily huddleThe weekly tacticalThe monthly ad hocThe quarterly offsite.I explain in todays podcast why these meetings are crucial for managing capacity, keeping everyone on track, and fostering team accountability.
I'll share my experiences and give you practical advice on how to make your meetings engaging, relevant, and ultimately, more productive.
Whether you're a growing practice or just starting out, this episode will equip you with the insights to avoid 'meeting stew' and make the most out of your team's time. Tune in and let's make meetings matter!
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If you’ve enjoyed my podcasts, here’s how you can get more value from me:
Free stuff
Get a free copy of my book The Four Pillars from here
Watch a short 8 min video on how you can win new clients whilst you sleep here
Join 1200+ accountants owners in the Profitable Accountant Free Facebook group
My inner-circle
Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!
For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
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In this episode, we delve into the transformative journey of setting and achieving your priorities, not just the urgent but the truly important ones that align with your personal and professional goals. As February ushers in a fresh start for many, including accountants embarking on their new year, we explore the significance of maintaining focus on your key objectives amidst the chaos of daily demands.
Discover the power of a marketing masterclass designed to revolutionize the way you attract, engage, and retain clients. Learn about the strategic approach to marketing that allows for a seamless flow of high-quality clients, enabling you to charge premium prices and grow your business effortlessly.
We also introduce an upcoming course, "Power Positioning," which promises to equip you with the tools to create a marketing system that works on autopilot, ensuring a steady stream of inquiries even as you focus on what you do best. This episode is not just about marketing tactics; it's about building a sustainable, profitable practice that thrives on its own merits.
Finally, we touch upon the personal side of managing work-life balance, especially during times like school holidays, highlighting the importance of being able to take time off without worrying about your business. This episode is a blend of professional growth strategies and personal insights, offering a comprehensive guide to achieving success in both realms.
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If you’ve enjoyed my podcasts, here’s how you can get more value from me:
Free stuff
Get a free copy of my book The Four Pillars from here
Watch a short 8 min video on how you can win new clients whilst you sleep here
Join 1200+ accountants owners in the Profitable Accountant Free Facebook group
My inner-circle
Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!
For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
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Hey there! Welcome to today's episode, where we dive deep into the hustle of the week and share some golden nuggets that might just change your game.
This week, I've been all over the place, from hosting a buzzing webinar on winning clients at higher prices to sharing the success story of my accounting firm. We're talking a turnover close to 300,000 in just 2.5 years, and all this without the daily grind on social media. Impressive, right?
I spilled the beans on my "Power Positioning System" that's been the backbone of this success. It's a cocktail of attraction, conversion, and referral systems designed to bring in the right clients and keep them coming. I even shared some doodling fun from the webinar (despite my handwriting).
For my fellow podcast listeners, there's a special offer waiting for you - a sneak peek into my upcoming course, designed to put your marketing on autopilot and attract those high-paying clients without breaking a sweat. But hurry, the offer won't last forever.
I also touched on the importance of positioning yourself as an expert in your niche. It's not just about what you do but how you present it. And guess what? We're using AI to make content creation a breeze. No more staring at a blank screen, trying to come up with the perfect words.
But it wasn't all work and no play. I caught a cold, proving I'm human after all. Yet, it didn't stop me from delivering value, from webinars to coaching calls. Speaking of growth, I've joined a coaching program myself because hey, even coaches need coaches. It's all about leveling up and pushing through those pesky plateaus.
So, if you're feeling stuck, whether it's about pricing, client acquisition, or just feeling overwhelmed, this episode is for you. I'm here to share the tools, the strategies, and the mindset shifts that have worked for me and can work for you too.
Don't let another year slip by doing the same old things. It's time to invest in yourself, to learn from those who've been in your shoes, and to make this year the year you finally break through.
So, what are you waiting for? Dive in, soak up the wisdom, and let's make magic happen. Catch you in the next one!
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If you’ve enjoyed my podcasts, here’s how you can get more value from me:
Free stuff
Get a free copy of my book The Four Pillars from here
Watch a short 8 min video on how you can win new clients whilst you sleep here
Join 1200+ accountants owners in the Profitable Accountant Free Facebook group
My inner-circle
Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!
For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
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In this episode, we explore the transformative journey of mastering client acquisition and effective marketing in the accounting world. As tax season wraps up, we reflect on the lessons learned and how to apply them for a smoother experience next year. We invite you to join our Facebook group or email list for updates on our annual tax return challenge, designed to bring a gamified and competitive edge to tax planning.
Diving into the core of the episode, we share insights from my Marketing Masterclass, focusing on the crucial role of marketing in attracting and retaining clients. I share my personal transition from a novice to a marketing expert, emphasizing the importance of specializing and creating niche content. This approach not only sets you apart in the market but also attracts ideal clients who value your expertise.
We also discuss the significance of having a solid referral system, which ensures a consistent influx of quality clients. The analogy of being a 'farmer' in business is introduced, highlighting the benefits of cultivating long-term assets and relationships that yield sustainable results, as opposed to the short-term 'hunter' approach.
Moreover, I share personal anecdotes and lessons learned, encouraging you to learn from others' experiences. We extend an invitation to join our upcoming program, aimed at revolutionizing your marketing strategies and fostering business growth.
This episode is a treasure trove of insights for anyone looking to elevate their business in the accounting sector. Whether you're struggling with client acquisition, seeking to refine your marketing approach, or simply looking for effective strategies post-tax season, this episode has something valuable.
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If you’ve enjoyed my podcasts, here’s how you can get more value from me:
Free stuff
Get a free copy of my book The Four Pillars from here
Watch a short 8 min video on how you can win new clients whilst you sleep here
Join 1200+ accountants owners in the Profitable Accountant Free Facebook group
My inner-circle
Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!
For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
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In this week's episode, I dive deep into the exciting developments and insights from my busy schedule. I kick off by sharing the success of my recent webinar focused on winning new clients at higher prices without heavy reliance on marketing agencies. The positive response was overwhelming, with 15 new members joining the PAC, eager for the upcoming Power Positioning Course 2.0.
I reflect on the impressive growth of Capture Accounting, emphasizing the power of a well-structured marketing system that generates leads on autopilot. I highlight the three mini-systems: Attraction, Conversion, and Referral, detailing how each contributes to consistent, qualified inquiries and substantial client onboardings.
You'll hear about my innovative approach to content creation, leveraging AI to streamline and enhance the process. I share my excitement about integrating a custom GPT model into the program, making content generation easier and more efficient for all members.
I discuss the importance of investing in oneself, sharing my own experiences with coaching and mentoring. I stress the value of guidance and accountability in breaking through growth plateaus and achieving one's business goals.
I introduce a game-changing AI tool, Fathom AI, and its transformative impact on recording and summarizing important meetings and coaching sessions. The accuracy and convenience it offers are genuinely impressive, revolutionizing how we review and learn from each interaction.
Tune in, take notes, and get ready to transform your practice with the insights and opportunities shared in this episode. Join me as we explore the power of strategic marketing, effective coaching, and the latest AI tools in pushing your practice to new heights.
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If you’ve enjoyed my podcasts, here’s how you can get more value from me:
Free stuff
Get a free copy of my book The Four Pillars from here
Watch a short 8 min video on how you can win new clients whilst you sleep here
Join 1200+ accountants owners in the Profitable Accountant Free Facebook group
My inner-circle
Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! Use the code PODCAST20 at the checkout to get a discount for life
For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
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