Afleveringen
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Jakub and Felix discuss the latest trends in mobile gaming, focusing on new game releases, soft launches, and the impact of monetization strategies.
We explore unique gameplay concepts, particularly in the match-3 genre, and analyze the role of intellectual property in game development.
The conversation also touches on future predictions for mobile gaming and the challenges developers face in a competitive market.
Get our MERCH NOW: 25gamers.com/shop
--------------------------------------
PVX Partners offers non-dilutive funding for game developers.
Go to: https://pvxpartners.com/
They can help you access the most effective form of growth capital once you have the metrics to back it.
- Scale fast
- Keep your shares
- Drawdown only as needed
- Have PvX take downside risk alongside you
+ Work with a team entirely made up of ex-gaming operators and investors
---------------------------------------
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/g04p176ZrDg
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Emerging Trends in Mobile Gaming
12:17 The Evolution of Merge Games
15:27 AI and Waifu Games: A New Frontier
18:16 Unique Gameplay Mechanics in New Titles
21:28 Family Farm Match: A New Take on Match-3
24:23 Exploring the Alpha of a New Pirate Game
27:28 Supercell's Latest Innovations
29:22 The Rise of User-Generated Content in Gaming
30:37 Marketability of New Games
31:46 Trends in Game Development
33:11 Emerging Game Concepts
34:37 The Match-3 Game Landscape
37:15 Innovations in Game Mechanics
40:12 RPGs and Their Appeal
42:33 The Future of Game Genres
45:46 The Impact of IP in Gaming
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Homa is scaling rapidly with IAP-driven games.
Soft launches are crucial for user acquisition.
The merge genre is facing intense competition.
Unique gameplay concepts can differentiate new games.
Match-3 games continue to dominate the market.
IP can significantly influence a game's success.
The mobile gaming landscape is evolving with new mechanics.
Developers must adapt to changing player preferences.
Monetization strategies are key to sustaining games.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
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In this conversation, Ömer emphasizes the importance of a human-centric approach that prioritizes creativity, joy, and connection over mere revenue generation.
He highlights the challenges faced by the industry, including the pressure on developers and marketers, and advocates for a shift back to the core values of gaming.
The monologue also touches on the need for collaboration, well-being, and redefining success in the gaming world.
Get our MERCH NOW: 25gamers.com/shop
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Ömer Yakabagi
https://www.linkedin.com/in/omerya/
Podcast:
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 The Human-Centric Approach to Mobile Gaming
06:01 Challenges in the Mobile Gaming Industry
13:13 Rekindling Creativity and Joy in Gaming
20:05 The Future of Mobile Gaming: A Call to Action
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Mobile gaming should prioritize creativity and fun.
The industry faces challenges due to aggressive startup culture.
Work-life balance is essential for developers and marketers.
Creativity is often stifled by revenue-focused pressures.
Human connection is vital in gaming experiences.
Industry events foster community and collaboration.
Investing in well-being can enhance creativity.
We need to celebrate the joy of gaming.
The focus should shift back to storytelling in marketing.
Support and connection within the industry are crucial.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
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Zijn er afleveringen die ontbreken?
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Today, we discuss the mobile game Match Villains, developed by Good Job Games. We explore its gameplay mechanics, market performance, and the competitive landscape of mobile gaming.
The conversation goes into the game's features, comparisons with similar titles, and insights into the developers' strategies and industry trends. In this conversation, we dive into the innovative concepts and market trends in mobile gaming, mainly focusing on the Royal Match game and its competitors.
We discuss the revenue potential of these games, comparing their performance and user engagement strategies. The conversation also touches on creative gameplay mechanics, scaling strategies, and the financial considerations necessary for success in the gaming industry.
Get our MERCH NOW: 25gamers.com/shop
--------------------------------------
PVX Partners offers non-dilutive funding for game developers.
Go to: https://pvxpartners.com/
They can help you access the most effective form of growth capital once you have the metrics to back it.
- Scale fast
- Keep your shares
- Drawdown only as needed
- Have PvX take downside risk alongside you
+ Work with a team entirely made up of ex-gaming operators and investors
---------------------------------------
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/te5fkSD0VLg
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction to Match Villains and Game Overview
04:22 Game Performance and Market Positioning
07:26 Gameplay Mechanics and Features Comparison
10:12 Good Job Games and Industry Insights
13:18 Creative Strategies and Marketing Approaches
19:05 Innovative Game Concepts and Market Trends
22:08 Revenue Potential and Market Comparisons
24:37 Creative Gameplay Mechanics and User Engagement
29:06 Scaling Strategies and Financial Considerations
31:34 Future Prospects and Industry Insights
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Match Villains is gaining traction in the mobile gaming market.
The game features mechanics similar to Royal Match.
Good Job Games has a strong reputation in the industry.
Market competition is fierce, with few games achieving high revenue.
The game's growth is attributed to effective user acquisition strategies.
The gameplay lacks some features compared to established competitors.
The heist mechanic adds a unique twist to the gameplay.
Good Job Games is a breeding ground for successful game developers.
Creative marketing strategies are crucial for game visibility.
The Turkish gaming market is evolving with new talent and innovation.
Market comparisons reveal insights into game performance.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
-
In this episode, we explore the critical aspects of scaling games in the gaming industry, focusing on the right timing, key metrics, and financial strategies.
Ridzki Syahputera from PVX Partners shares insights on cohort profitability, the importance of soft launching, and various financing options available for game developers.
The conversation emphasizes the need for consistency in cohort performance and the role of data in making informed scaling decisions.
Get our MERCH NOW: 25gamers.com/shop
--------------------------------------
PVX Partners offers non-dilutive funding for game developers.
Go to: https://pvxpartners.com/
They can help you access the most effective form of growth capital once you have the metrics to back it.
- Scale fast
- Keep your shares
- Drawdown only as needed
- Have PvX take downside risk alongside you
+ Work with a team entirely made up of ex-gaming operators and investors
---------------------------------------
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Felix Braberg, Matej Lancaric
Special Guest: Ridzki Syahputera
Youtube: https://youtu.be/_HtnAVoNUUM
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction to Scaling in Gaming
04:28 Key Metrics for Scaling Games
07:32 The Importance of Soft Launching
10:34 Understanding Cohort Profitability
13:32 The Role of Consistency in Cohorts
16:32 Funding Growth Strategies
19:25 Navigating Debt and Equity Financing
22:30 Cohort Financing Explained
34:00 Understanding Payback Periods and Risk Monetization
37:37 Data-Driven Financing: The Role of Cohorts
40:39 The Underwriting Process: How Financing Works
46:33 Cohort Analysis: Visualizing Performance Metrics
52:08 Forecasting Future Performance: Tools for Financial Planning
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Ridzki Syahputera
Founder of PVX Partners
https://www.linkedin.com/in/ridzkisyahputera/
---------------------------------------
Takeaways
Scaling should be based on solid metrics and data.
Cohort profitability is essential for sustainable growth.
Soft launching allows for testing and iteration before scaling.
Consistency in cohort performance builds confidence for scaling.
Cohort financing can be a viable option for funding growth.
Understanding the payback period is crucial for financial planning.
Testing new creatives is necessary to maintain performance.
The process of securing funding can be quick if the data is ready.
Using tools for cohort analysis can aid in decision-making.
Engaging with investors early can help secure necessary funding.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
-
This episode of Two and a Half Gamers provides a comprehensive introduction to ad monetization in mobile gaming. Felix Braberg discusses key metrics such as ECPM, fill rate, and ad ARPDAU, explaining their importance in maximizing ad revenue.
The monologue delves into how ad networks operate, how they determine ECPM, and the various revenue models they employ. The episode also covers strategies for soft launching, selecting mediation platforms, and effectively scaling ad revenue.
Listeners gain insights into best practices for network selection and the significance of maintaining good relationships with ad network account managers.
Get our MERCH NOW: 25gamers.com/shop
---------------------------------------
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/BY5THj6vQuE
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction to Ad Monetization Metrics
02:57 Understanding ECPM and Fill Rate
05:46 Key Metrics: Ad ARPDAU and Engagement Rates
09:07 The Role of Ad Networks in Monetization
11:53 How Ad Networks Determine ECPM
15:08 Revenue Models of Ad Networks
17:53 Soft Launching and Impression Value
21:08 Choosing a Mediation Platform
23:57 Scaling Your Ad Revenue
27:07 Best Practices for Network Selection
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Ad ARPDAU is crucial for tracking performance.
ECPM and fill rate together determine ad revenue.
Higher user engagement leads to increased ad revenue.
Ad networks connect advertisers with app users.
Understanding how networks determine ECPM is essential.
Ad networks charge margins and fees for services.
During soft launch, focus on ad viewer rates.
Choosing the right mediation platform impacts revenue.
Scaling ad revenue requires adding competitive networks.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
-
We discuss the recent news of Applovin selling its gaming division to Tripledot for $900 million. We dive into who Tripledot is, its revenue model, and the impact of ad revenue in the mobile gaming industry.
The conversation covers the rise of Tripledot, key milestones, acquisitions, and an analysis of their game portfolio, particularly focusing on Wodoku.
We also explore the mechanics of ad revenue and provide estimates of Tripledot's earnings and future prospects. In this conversation, we go into the financial dynamics of the gaming industry, focusing on ad revenue, profit margins, and the strategic positioning of major publishers.
We analyze the retention metrics of various games, estimate potential profits, and discuss the implications of publisher incentives and relationships within ad networks.
Get our MERCH NOW: 25gamers.com/shop
--------------------------------------
PVX Partners offers non-dilutive funding for game developers.
Go to: https://pvxpartners.com/
They can help you access the most effective form of growth capital once you have the metrics to back it.
- Scale fast
- Keep your shares
- Drawdown only as needed
- Have PvX take downside risk alongside you
+ Work with a team entirely made up of ex-gaming operators and investors
---------------------------------------
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/7VFD0qNTZIE
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction to the Gaming Industry Shakeup
04:33 Understanding Tripledot and Its Revenue Model
07:50 The Rise of Tripledot: Key Milestones and Acquisitions
10:37 Exploring Tripledot's Game Portfolio
13:36 Analyzing Woodoku and Its Impact
16:36 The Mechanics of Ad Revenue in Mobile Gaming
19:39 Estimating Tripledot's Earnings and Future Prospects
25:20 Analyzing Ad Revenue and Retention Metrics
27:52 Estimating Profit Margins and Financial Health
29:41 Publisher Incentives and Market Positioning
32:20 The Role of Relationships in Ad Networks
34:30 Diversifying Game Portfolios and Revenue Streams
35:46 Creative Strategies in Game Marketing
40:48 The Use of IP and Branding in Gaming
42:48 Final Thoughts on Game Monetization Strategies
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Ad revenue is often more challenging to track than IAP revenue. Thats why people think it doesn't exist.
Tripledot has seen substantial growth since its founding in 2017.
Wodoku is a flagship title that has driven Triple Dot's success.
Revenue estimates for Tripledot suggest they are earning substantial profits.
User acquisition plays a crucial role in the success of mobile games.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
-
In this episode, we dive into the world of gacha games, focusing on the popular title Love and Deep Space.
We explore the game's mechanics, revenue generation, and character interactions while also discussing the broader context of otome games and their appeal in the gaming market.
The conversation highlights the game's unique features, including its combat system, dating mechanics, and ASMR elements, as well as the marketing strategies employed to attract players.
Get our MERCH NOW: 25gamers.com/shop
--------------------------------------
PVX Partners offers non-dilutive funding for game developers.
Go to: https://pvxpartners.com/
They can help you access the most effective form of growth capital once you have the metrics to back it.
- Scale fast
- Keep your shares
- Drawdown only as needed
- Have PvX take downside risk alongside you
+ Work with a team entirely made up of ex-gaming operators and investors
---------------------------------------
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/wMBL7Z9qL88
Join our Slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction
01:37 Exploring Game Development
03:17 Understanding Gacha Games and Waifu Genre
06:46 The Success of Otome Games
10:47 The Evolution of Paper Games and Love Nikki
15:46 Cultural Context of Gaming in Asia
20:54 Gameplay Mechanics of Love and Deep Space
22:32 Exploring Combat Mechanics in Gacha Games
24:16 The Dating Core: Building Relationships in Gameplay
26:36 Innovative Features: ASMR and Photo Studio Mechanics
28:41 Gacha Mechanics: The Money Maker of the Game
31:10 User Engagement: The Role of Ads and Marketing
35:16 Revenue Insights: Understanding the Game's Success
39:56 Creative Strategies: Marketing and User Acquisition
44:21 Conclusion: Learning from Niche Games
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Gacha games, particularly the waifu genre, are discussed in detail.
Otome games are identified as a growing trend, especially among female gamers.
Revenue insights reveal that 'Love and Deep Space' is generating substantial income.
The game features a unique blend of storytelling and interactive mechanics.
Character interactions play a crucial role in player engagement.
Combat systems in gacha games are becoming more complex and engaging.
ASMR features are introduced as a novel element in gaming.
Love and Deep Space could do way more in their UA activities.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
-
In this episode, we discuss the transformative impact of AI on video production in the gaming and marketing industries.
They explore the evolution of AI-generated user-generated content (UGC), the importance of volume in creative production, and the cost reductions that AI brings to video creation.
The conversation also touches on the testing methodologies for video performance, the comparison between AI UGC and human creators, and the legal considerations involved in using AI-generated content.
The episode features insights from Alexei, the CEO of Pool Day, who shares how their platform streamlines video production processes and enhances creative testing.
The shift from traditional data-driven user acquisition roles to more creative-focused positions is highlighted, emphasizing the need for UA managers to adapt to new technologies.
The coupon for the 2.5 gamers audience is 50% off on the first 3 months for all new signups on any plan.
POOLGAMERS (make sure to hit "apply coupon")
Sign up, get 2 free AI UGC videos, then choose a subscription plan that works for you!
APPLY COUPON POOLGAMERS
---------------------------------------
Get our MERCH NOW: 25gamers.com/shop
---------------------------------------
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/0eKuPCIJNH0
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction to AI in Gaming and Marketing
03:04 The Evolution of AI UGC and Video Production
06:01 Testing Methodologies in Video Production
08:55 The Importance of Volume in Creative Production
11:51 Cost Reduction in Video Production
14:45 AI UGC vs. Human Creators
17:53 The Video Creation Process with Pool Day
21:02 AI Voiceover and Localization Features
23:54 Legal Considerations in AI Video Production
26:15 Video Editing Revolution: The Power of AI
31:58 Streamlining Creative Processes with AI
39:02 The Shift in User Acquisition: From Math to Creativity
44:01 The Future of Video Production: A Design System for Creatives
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
AI is revolutionizing video production in gaming and marketing.
Testing methodologies have evolved with the rise of AI.
AI UGC can outperform traditional human-created content in certain scenarios.
AI voiceover features enhance localization and accessibility.
The platform allows for rapid iteration and testing of video content.
Marketers can now produce hundreds of videos quickly and affordably. AI tools are revolutionizing video editing and production
Video editors can now produce content without bottlenecks.
The future of video marketing lies in design systems for efficiency.
AI can help test game concepts before actual development.
Creatives can be generated in minutes, saving time and resources.
The importance of adapting to new technologies in marketing roles.
Video production is becoming more accessible to non-experts.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
-
In this conversation, we discuss the mobile game Vita Mayong, exploring its gameplay mechanics, user experience, monetization strategies, and user demographics. We delve into the game's ad revenue model, highlighting its success and the criticisms it faces from users regarding ad overload. The discussion also includes comparisons with other games in the genre and insights into the target audience, particularly seniors.
The conversation concludes with reflections on user feedback and the game's future prospects. In this conversation, the speakers discuss the pervasive annoyance of ads in mobile gaming, the creative strategies used in game marketing, and the importance of funding for growth in the gaming industry.
We delve into the role of AI in game development and how it influences user engagement and game performance. The discussion also touches on the evaluation of game creatives and the effectiveness of various marketing strategies.
Get our MERCH NOW: 25gamers.com/shop
--------------------------------------
PVX Partners offers non-dilutive funding for game developers.
Go to: https://pvxpartners.com/
They can help you access the most effective form of growth capital once you have the metrics to back it.
- Scale fast
- Keep your shares
- Drawdown only as needed
- Have PvX take downside risk alongside you
+ Work with a team entirely made up of ex-gaming operators and investors
---------------------------------------
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/UeNb404tVVE
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction and Initial Thoughts on Vita Mayong
04:35 Gameplay Mechanics and User Experience
07:35 Ad Integration and Monetization Strategies
10:34 Target Audience and Game Design Philosophy
13:34 Dynamic Difficulty and Player Engagement
16:39 Market Performance and Competitive Landscape
19:10 Game Features and User Experience
20:57 Ad Revenue Insights
23:21 Market Dynamics and User Demographics
24:57 User Feedback and Game Monetization
29:24 Creative Strategies in Game Marketing
31:17 Funding and Growth Strategies
32:48 Competitor Analysis and Creative Inspiration
34:59 Healing Through Gaming: The Impact on Mental Health
36:45 Creative Diversity in Advertising: Strategies and Insights
38:42 The Role of AI in Gaming: Innovations and Limitations
39:47 Analyzing Ad Campaigns: What Works and What Doesn't
41:48 The Power of Storytelling in Game Marketing
44:28 Evaluating Game Performance: Metrics and Expectations
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Vita Mayong has gained significant popularity with 9 million downloads in 30 days.
The game is heavily ad-driven, generating approximately $55 million annually.
User feedback indicates frustration with the frequency of ads in the game.
The game lacks complex features, focusing instead on straightforward matching mechanics.
User demographics suggest a target audience of older players who prefer easy-to-play games.
Comparative analysis reveals similarities with other successful mobile games like Block Blast.
-
In this episode, we explore Vietnam’s rapidly expanding mobile gaming scene, now projected to exceed USD 1 billion in annual revenue by 2025 and boasting a year-over-year growth rate of nearly 30%—one of the highest in Southeast Asia. We spotlight pioneering Vietnamese game studios and their chart-topping hits, examining the creative approaches that have helped them gain international recognition. We also discuss how local developers navigate Vietnam’s evolving regulatory environment and the potential hurdles these rising stars must overcome to sustain their momentum in the global market. Tune in to learn how Vietnam has become a powerhouse in mobile gaming and what’s driving this unprecedented surge.
Get our MERCH NOW: 25gamers.com/shop
--------------------------------------
PVX Partners offers non-dilutive funding for game developers.
Go to: https://pvxpartners.com/
They can help you access the most effective form of growth capital once you have the metrics to back it.
- Scale fast
- Keep your shares
- Drawdown only as needed
- Have PvX take downside risk alongside you
+ Work with a team entirely made up of ex-gaming operators and investors
---------------------------------------
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/lSzc2Y2DqFU
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction and Album Release
03:35 Vietnam's Mobile Gaming Explosion
05:43 Understanding Vietnamese Game Studios
11:52 iKame: A Case Study
16:21 Brave Stars: Success in Ad Monetization
20:48 X Game Studios: The Hidden Giants
24:49 The Evolution of Casual Gaming
25:40 Understanding Ultra Casual Games
26:51 The Appeal of Satisfying Gameplay
27:37 User Acquisition Strategies in Mobile Gaming
31:36 The Rise of Music-Based Games
34:38 Competition in the Music Game Genre
35:41 The Impact of Vietnamese Game Studios
38:41 Regulatory Changes in Vietnam's Gaming Industry
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Vietnam has emerged as a significant player in the mobile gaming industry.
The Vietnamese gaming market is characterized by collaboration among studios.
iKame is a leading studio with impressive download numbers.
Brave Stars has successfully tapped into the ad monetization model.
X Game Studios is gaining traction with innovative titles.
ABI Games is pioneering the ultra-casual gaming genre.
Amanotes specializes in music-based games, showing a unique niche.
OneSoft has a diverse portfolio, including popular puzzle games.
The regulatory landscape in Vietnam is evolving, impacting foreign entities.
Vietnamese companies are competitive globally, often outperforming their Western counterparts.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
-
In this monologue session, John Wright discusses the current state of mobile game publishing, emphasizing the importance of collaboration between developers and publishers. He outlines the challenges developers face in securing funding and the advantages of working with publishers, including access to expertise and technology. The monologue also covers strategies for choosing the right game and publisher, understanding the game discovery process, and the differences between farming and hunting strategies used by publishers to find new games.
Get our MERCH NOW: 25gamers.com/shop
---------------------------------------
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists:John Wright
Youtube: https://youtu.be/Ja0Vf2lNHoA
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 The Current State of Mobile Game Publishing
08:27 Choosing the Right Game and Publisher
15:26 Understanding Publisher Game Discovery
23:31 Farming vs. Hunting: Publisher Strategies
---------------------------------------
John Wright
Independent publishing consultant
https://www.linkedin.com/in/johnwright1987/
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
The current state of mobile game publishing is positive, with notable successes.
Developers face challenges in securing funding, making publishers essential partners.
Lean teams should focus on core game development and utilize publisher expertise.
True innovation in games can lead to significant success but carries high risk.
The plus one strategy allows for lower risk and faster validation of game concepts.
Market research is crucial; developers should use data tools to inform their decisions.
Finding the right publisher is vital for game success; alignment with their thesis is key.
Building relationships with publishers can lead to future opportunities, even after rejection.
Publishers use both farming and hunting strategies to discover new games.
Understanding publisher strategies can improve a developer's chances of getting signed.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
-
We review a new puzzle game from Vietnam, Goods Puzzle: Sort Challenge, discussing its gameplay mechanics, design, monetization strategies, and user engagement.
We explore the challenges players face, the game's level structure, and how it compares to other titles in the genre. The conversation also delves into the game's ad revenue potential and future market trends, concluding with ratings and overall impressions.
Get our MERCH NOW: 25gamers.com/shop
--------------------------------------
PVX Partners offers non-dilutive funding for game developers.
Go to: https://pvxpartners.com/
They can help you access the most effective form of growth capital once you have the metrics to back it.
- Scale fast
- Keep your shares
- Drawdown only as needed
- Have PvX take downside risk alongside you
+ Work with a team entirely made up of ex-gaming operators and investors
---------------------------------------
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/hZ3EfncFR3Q
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction to the Game Review
04:18 Gameplay Mechanics and Challenges
07:24 Game Design and Level Structure
10:19 Reward Systems and Monetization
13:21 Final Thoughts and Insights
16:20 The Rise of Casual Gaming Mechanics
19:23 Understanding Shallow Economies in Casual Games
22:23 The Evolution of Game Features and Events
25:19 Ad Revenue Strategies in Puzzle Games
28:14 Balancing Gameplay and New Features
31:21 Revenue Insights and Future Projections
34:53 Scaling and Profitability Insights
36:17 Funding and User Acquisition Strategies
37:10 Organic vs Paid Growth Dynamics
38:20 Creative Strategies in User Acquisition
40:48 Market Trends and User Engagement
42:32 Advertising Channels and Budget Allocation
45:02 Performance Metrics and Retention Strategies
50:41 Game Evaluation and Future Recommendations
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
The game presents significant challenges that require strategic thinking.
Monetization through ads is a key revenue driver for the game.
User engagement is crucial, with a focus on retention strategies.
The game design includes innovative level structures that enhance gameplay.
Comparative analysis shows the game is competitive within its genre.
Future growth potential is promising based on current trends.
The hosts emphasize the importance of balancing gameplay and monetization.
Ad revenue estimates suggest a strong financial performance.
The game has a unique appeal that resonates with casual gamers.
Overall ratings reflect a positive reception of the game's mechanics.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
-
Ever wondered why some games blow up while others fade into obscurity? We dive headfirst into the surprisingly complex world of Solitaire games—yes, Solitaire! Especiall, Candy Crush Solitaire! We unpack how this classic genre has evolved from your grandma’s desktop time-killer to a booming corner of the gaming industry, fueled by IP powerhouses like Candy Crush Solitaire.
Oh, and we’re not holding back on the Candy Crush of it all. We swing between hype and skepticism about its latest spin-off, asking: Can a titanic IP guarantee success, or is the market too unpredictable? This episode’s got hot takes, cold truths, and enough Solitaire trivia to impress your group chat.
Get our MERCH NOW: 25gamers.com/shop
--------------------------------------
PVX Partners offers non-dilutive funding for game developers.
Go to: https://pvxpartners.com/
They can help you access the most effective form of growth capital once you have the metrics to back it.
- Scale fast
- Keep your shares
- Drawdown only as needed
- Have PvX take downside risk alongside you
+ Work with a team entirely made up of ex-gaming operators and investors
---------------------------------------
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/uKTs4zqksY8
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction to Solitaire and Personal Updates
03:14 Metrics and Predictions in the Gaming Industry
07:10 The Evolution of Solitaire Games
13:10 New Entrants in the Solitaire Market
19:11 Challenges and Opportunities in Game Development
21:10 Review of Candy Crush Solitaire
24:43 Brand Recognition and Game Mechanics
26:04 Gameplay Dynamics and Strategic Depth
29:43 Balancing Complexity and User Experience
31:09 Monetization Strategies and Game Economics
33:12 Advertising and Revenue Generation
35:52 Event Rotation and Player Engagement
41:54 Future Prospects and Market Competition
44:58 Cultural Differences in Gaming
45:47 Market Challenges and Pessimism
47:03 User Acquisition Strategies
48:47 The Role of Playable Ads
50:00 Nostalgia in Game Marketing
51:33 User-Generated Content and Its Impact
53:42 Revenue Insights and Market Analysis
57:41 Future Predictions for Solitaire Games
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
The gaming industry is witnessing a battlefield of Solitaire games.
Gameplay mechanics can create strategic depth in Solitaire games.
The evolution of Solitaire games reflects changing player preferences.
The future of Solitaire games may involve more aggressive monetization tactics.
Pessimism about game launches can stem from high expectations and market competition.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
-
Our "monthly" live AMA is live. Check it out, and next time, ask questions in real time!
Secret quest: Jesse Lempiäinenhttps://www.linkedin.com/in/jesselempiainen/
https://geeklab.app/
In this conversation, we discuss various aspects of mobile game development, focusing on App Store Optimization (ASO), user acquisition strategies, and monetization techniques. They explore the integration of AI in ASO, the importance of creative-level frameworks for iOS, and the nuances of soft launching games.
The discussion also covers attribution challenges, effective testing methods for game ideas, and strategies for segmenting users based on monetization models. In this conversation, the speakers delve into various aspects of user acquisition, advertising strategies, and the challenges posed by privacy regulations. They discuss innovative ad strategies, technical capabilities in user acquisition, and the impact of Apple and Google policies on the advertising landscape. The conversation also touches on the rise of alternative app stores, navigating app store rejections, and effective marketing strategies for Steam games. Additionally, they explore the intricacies of ECPM and user segmentation, emphasizing the importance of diversifying user acquisition channels.
Chapters
00:00 Introduction and Welcome
02:00 ASO and AI Integration
04:59 iOS Framework and User Acquisition
07:57 Soft Launch Strategies
12:00 Attribution and Campaign Insights
16:50 Testing Game Ideas and User Segmentation
22:02 Monetization Strategies in Hybrid Games
28:23 Innovative Ad Strategies and Market Trends
29:14 Technical Capabilities in User Acquisition
30:36 Challenges in Tracking and Privacy Regulations
32:12 The Impact of Apple and Google Policies
34:16 The Future of Advertising on iOS
38:14 The Rise of Alternative App Stores
40:41 Navigating App Store Rejections
43:25 Marketing Strategies for Steam Games
47:16 Understanding ECPM and User Segmentation
53:19 Diversifying User Acquisition Channels
Takeaways
ASO requires a unique skill set and personality.
AI is increasingly taking over tasks in ASO.
Creative-level frameworks are essential for iOS user acquisition.
Soft launching can be done effectively through beta testing.
Attribution is becoming more complex with new updates.
Testing game ideas is crucial for understanding user preferences.
Segmentation based on user acquisition sources can enhance monetization.
Hybrid games can benefit from both ad and IAP revenue strategies.
Using landing pages for testing can provide valuable insights.
AI can expedite the testing process for game ideas. Innovative ad strategies can significantly improve CTR.
Technical capabilities are evolving but not fully utilized yet.
Privacy regulations pose challenges for tracking user behavior.
Apple and Google policies heavily influence the advertising landscape.
Alternative app stores are emerging but face significant challenges.
App store rejections can be random and frustrating for developers.
Marketing strategies for Steam games can leverage mobile marketing techniques.
ECPM is influenced by various factors including user behavior and geography.
Diversifying user acquisition channels is crucial for sustained growth.
Understanding user segmentation can enhance ad performance.
-
In this episode, we dive into the latest creative trends and insights in the gaming industry, focusing on creative trends and strategies, emotional advertising, and the growing impact of AI in mobile game marketing.
We analyze successful game creatives, share thoughts on the evolution of marketing strategies, and explore how emotions are essential for engaging players. Together, we highlight the importance of iteration in improving game performance and discuss the future of game marketing as AI reshapes the industry.
Join us for a comprehensive discussion that blends data, creativity, and cutting-edge technology to uncover what’s next for game marketers and developers alike.
Our Music Album: https://open.spotify.com/artist/2o80XDfSqkDIqmuc5tOZdt
Get our Merch NOW: 25gamers.com/shop
--------------------------------------
PVX Partners offers non-dilutive funding for game developers.
Go to: https://pvxpartners.com/
They can help you access the most effective form of growth capital once you have the metrics to back it.
- Scale fast
- Keep your shares
- Drawdown only as needed
- Have PvX take downside risk alongside you
+ Work with a team entirely made up of ex-gaming operators and investors
---------------------------------------
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/S5hOmIjVRYE
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction to the Gaming Landscape
03:02 Creative Trends in Game Advertising
05:53 Analyzing Successful Game Creatives
09:02 The Importance of Iteration in Game Development
11:58 Understanding Game Revenue Dynamics
14:58 Exploring New Game Concepts and Mechanics
17:55 The Role of Physics in Game Creatives
21:01 Future Directions in Game Advertising
24:23 The Evolution of Top War's Marketing Strategy
27:18 Creative Iteration in Game Advertising
30:12 Visual Styles and Game Mechanics
31:32 User-Generated Content in Game Promotion
34:09 Innovative Advertising Techniques in Gaming
36:35 The Role of Celebrity Endorsements
39:10 AI and Creative Trends in Game Marketing
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Successful creatives often use satisfying physics interactions.
Iteration in game development is crucial but can be unpredictable.
Understanding player psychology is key to successful game design.
The future of gaming will rely on creativity and player satisfaction. Top War's marketing strategy is evolving with creative iterations.
User-generated content is becoming more prominent in promotions.
Innovative advertising techniques are essential for engagement.
Celebrity endorsements can significantly impact game visibility.
AI is influencing creative trends in-game marketing.
The gaming industry is seeing a shift towards emotional storytelling.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
Playable trends: https://lancaric.substack.com/p/playbles-trends-in-mobile-games-january?r=7qqaf
-
Today, we talked about how to break the charts in 2025 for hybrid and hyper-casual games. Buckle up for this takeaway-packed interview - it might just be the spark your game needs to blow up.
Despite the chatter about mobile game growth hitting the brakes, especially after the COVID-fueled boom that supercharged hyper-casual and hybrid-casual games, the industry is far from slowing down. As we pointed out, mobile game growth in 2025 is driven by three key aspects: speed, monetization, and globalization.
--------------------------------------
PVX Partners offers non-dilutive funding for game developers.
Go to: https://pvxpartners.com/
They can help you access the most effective form of growth capital once you have the metrics to back it.
- Scale fast
- Keep your shares
- Drawdown only as needed
- Have PvX take downside risk alongside you
+ Work with a team entirely made up of ex-gaming operators and investors
---------------------------------------
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Host: Roi Nam
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Podcast:
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 The Evolution of In-App Advertising
05:55 The Global Gaming Landscape
12:10 Emerging Markets in Gaming
17:51 Strategies for Game Success
23:53 User Acquisition Channel Diversification
30:21 Hybrid Monetization: The Key to Success
36:01 Segmentation Strategies in User Acquisition
39:39 The Role of Creatives in User Acquisition
50:01 The Evolving Role of UA Managers
57:20 Global Expansion: Navigating Cultural Differences
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
Roi Nam
CEO Airbridge
https://www.linkedin.com/in/roinam/
https://www.airbridge.io/
---------------------------------------
Takeaways
Players who are likely to spend on in-app purchases should see fewer ads.
The gaming industry is seeing a significant upward trend in app development.
Emerging markets like Vietnam and Turkey are becoming key players in mobile gaming.
Speed and adaptability are crucial for success in the gaming industry.
User acquisition strategies must evolve to include diversification across channels.
A good game is just the starting point; a great user acquisition strategy is essential.
CPI versus LTV is a critical equation for game success.
The landscape of mobile gaming is shifting towards more diverse and innovative games.
Rewarded ad platforms are gaining traction in the market. Hybrid monetization combines the best of hypercasual and casual games.
User acquisition is crucial for successful monetization strategies.
Segmentation allows for tailored experiences based on player behavior.
Creatives, especially playables, are essential for effective user acquisition.
UA managers must adapt to evolving roles in the gaming industry.
A robust in-game economy is vital for monetization success.
Cultural differences must be considered when expanding globally.
Feature-heavy games may not perform well in Western markets.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
-
In this episode, Matej Lancaric provides a comprehensive guide to mobile user acquisition (UA), covering essential terms, metrics, and strategies for beginners and experienced marketers. He emphasizes the importance of data integrity, navigating privacy changes, and the role of creativity in UA campaigns. The discussion also includes insights on leveraging paid, owned, and earned media and the impact of AI on marketing strategies.
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Podcast:
Articles:
https://lancaric.me/ua-manager-life-post-idfa-reality/
https://lancaric.me/influencer-marketing-guide-ua-in-2024/
https://lancaric.substack.com/p/stay-ahead-in-ua-for-2025-my-top
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction to User Acquisition
01:15 Understanding User Acquisition Fundamentals
03:11 Key Metrics in User Acquisition
08:47 The Importance of Data Integrity
10:39 Navigating Privacy Changes in User Acquisition
12:31 Creative Strategies for User Acquisition
13:30 Paid, Owned, and Earned Media Strategies
17:09 Building and Engaging Your Own Audience
19:54 App Store Optimization and Content Marketing
23:50 Leveraging Earned Media and Press Relations
25:38 The Role of AI in User Acquisition
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
UA is a fast-moving field that requires constant learning.
Understanding key metrics is crucial for effective UA.
Data integrity is essential for making informed decisions.
Privacy changes are reshaping the landscape of UA.
Creative strategies must evolve to combat user fatigue.
Paid, owned, and earned media are all vital components of UA.
Building a loyal audience can enhance user engagement.
App Store Optimization is key for visibility and installs.
Content marketing helps build trust and authority.
AI tools can significantly enhance marketing efficiency.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
-
Our conversation dives into the evolving landscape of game marketing, particularly focusing on the 4X genre and the dynamics between successful game studios like First Fun and River Game. The discussion highlights the importance of user acquisition strategies, server management, and the integration of gameplay with marketing efforts. We also explore the future of 4X games, the impact of themes and reskins, and the innovative use of AI ingame mechanics. In this conversation, the speakers delve into the intricacies of 4X game design, exploring its economic foundations, innovative mechanics, and the role of AI in shaping user acquisition strategies. We discuss the sustainability of the 4X model, future trends in user acquisition, and the evolution of game genres, culminating in predictions for the 4X market's trajectory.
---------------------------------------
PVX Partners offers non-dilutive funding for game developers.
Go to: https://pvxpartners.com/
They can help you access the most effective form of growth capital once you have the metrics to back it.
- Scale fast
- Keep your shares
- Drawdown only as needed
- Have PvX take downside risk alongside you
+ Work with a team entirely made up of ex-gaming operators and investors
---------------------------------------
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Matej Lancaric, Joseph Kim, Justin Yau
Youtube:https://youtu.be/t28sVVnYWKw
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 The Evolution of Game Marketing Strategies
02:54 Understanding First Fun and River Game Dynamics
06:02 The 4X Game Landscape: Trends and Innovations
09:07 The Role of User Acquisition in Game Success
11:52 Server Management and Player Dynamics in 4X Games
15:09 Integrating Gameplay and User Acquisition
17:58 The Future of 4X Games: Multiple Core Strategies
20:59 The Impact of Themes and Reskins in Game Development
24:06 The Rise of AI in Game Mechanics
33:51 The Economics of Game Design
36:24 Innovations in Game Mechanics
39:12 Creative Strategies in User Acquisition
42:58 The Role of AI in Game Development
48:30 Future Trends in User Acquisition
54:01 Predictions for the 4X Market
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
Joseph Kim
CEO, Lila Games
https://lilagames.com/ & GameMakers
Justin Yau
https://www.linkedin.com/in/justinhbyau/
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Takeaways
First Fun & River Game share a complex relationship.
The 4X genre is evolving with new strategies and themes.
Server management is key to maintaining player engagement.
The future of 4X games may involve multiple core strategies.
AI is transforming user acquisition strategies in gaming.
The 4X model's sustainability is under scrutiny due to high CPIs.
Future trends in user acquisition will lean heavily on AI.
The integration of AI in game development is becoming essential.
4X games are setting the standard for creative strategies.
The evolution of game genres will incorporate 4X elements.
Understanding 4X is vital for anyone in the gaming industry.
Predictions suggest a shift towards more innovative gameplay in 4X games.
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Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
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We dive into the world of ad monetization in mobile games, reviewing several recent titles that rely heavily on ad revenue. We discuss the strategies behind these games, their performance metrics, and the implications for the gaming industry. We discuss the challenges parents face with kids' gaming, the success of ultra-casual games, and the aggressive monetization tactics employed by developers. ---------------------------------------
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Go to: https://pvxpartners.com/
They can help you access the most effective form of growth capital once you have the metrics to back it.
- Scale fast
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- Drawdown only as needed
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---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Felix Braberg, Matej LancaricSpecial Guest: Katerina MaliaranPodcast: Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters
00:00 Introduction to Ad Monetization and Game Review
02:10 Exploring King Pin: A Case Study in Ad Revenue
14:20 Super Car Merge: Merging Genres and Monetization Strategies
20:44 Boo Boo and Mimi: The Power of Cuteness in Gaming
29:35 Tricky Twist Puzzle: The Rise of Ultra Casual Games
38:05 Indian Car Highway Drive: Targeting the Indian Market
42:24 Gold Rush: A Hybrid Casual Game Analysis---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comKaterina Maliaran Head of Admonetizationhttps://www.linkedin.com/in/katerina-maliaran-b35a78203/---------------------------------------TakeawaysAd monetization is a crucial aspect of mobile game development.King Pin has seen significant growth in daily active users since launch.Super Car Merge targets a male audience with its merge mechanics.Cuteness in games can drive downloads and engagement.Retention rates are critical for long-term success in mobile games.Ad revenue can be substantial for games with high daily active users.Cross-promotion strategies can enhance user engagement.In-game ads can be implemented without harming player experience.The mobile gaming ecosystem is still thriving despite challenges. Parental controls are essential for managing kids' gaming.Ultra-casual games are gaining significant traction in the market.Monetization strategies can greatly impact a game's success.Targeting specific demographics can lead to higher downloads.Aggressive ad placements can lead to user frustration.Hybrid casual games are blending genres for better user experience.Developers need to balance monetization with user satisfaction.Innovative ad formats can enhance revenue without alienating players.The mobile gaming landscape is constantly evolving with new trends.---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - [email protected] you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
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In this podcast, Jakub Remiar discusses the performance and updates of the Pokemon TCG Pocket game, focusing on revenue trends, user engagement, the new expansion, and the controversial trading system. He highlights the game's revenue spikes, user retention rates, and the implications of the trading mechanics on player experience. Also touches on the need for improved game features and the future of the game in terms of expansions and player engagement.
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/XZ5_IbVvZJM
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction to the Game's Performance
01:15 Revenue Trends and User Engagement
06:07 New Expansion and Card Mechanics
09:27 Trading System and Its Implications
18:02 Challenges in Game Features and Player Experience
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Takeaways
The game is projected to generate around 980 million in revenue.
Revenue spikes are typical for gacha games, with significant daily earnings.
User engagement remains strong, with high daily active users.
The US market is becoming increasingly important for revenue growth.
The new expansion introduces unique cards and mechanics.
The trading system has been criticized for being prohibitive and unintuitive.
Players are frustrated with the lack of communication features in trading.
The game needs a proper PvP ranking system to enhance competitiveness.
Despite community backlash, the game continues to achieve record revenue.
Future expansions are expected to keep the game fresh and engaging.
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Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
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