Afleveringen
-
We dive into the closed alpha testing of Project Rise, a new game from Supercell. We discuss gameplay mechanics, user interface changes, and the challenges players face.
The conversation also touches on the importance of tower upgrades, the introduction of new features and perks, and the role of bots in gameplay.
We also expressed our thoughts on the game's long-term viability and compared it to other titles in the market, ultimately questioning its casual appeal and future direction.
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/foFP_BDXh84
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction to Project Rise and Gameplay Mechanics
03:11 Game Development Insights and Alpha Testing
05:54 Gameplay Experience and User Interface Changes
08:45 Tower Upgrades and Game Progression
12:05 Exploring New Features and Perks
15:07 Challenges in Gameplay and Player Strategies
18:01 The Role of Bots and Team Dynamics
20:57 Meta Progression and Long-term Game Viability
23:47 Comparative Analysis with Other Games
27:13 Final Thoughts and Future Predictions
30:41 Game Progression and Leveling Up
35:16 Balancing Game Difficulty and Player Experience
40:11 Comparing Game Mechanics and Market Positioning
45:29 Final Thoughts and Future Predictions
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Supercell focuses on refining successful game mechanics.
Project Rise is currently in its alpha testing phase.
Gameplay is easier with the introduction of bots.
The user interface has seen significant improvements.
Tower upgrades play a crucial role in game progression.
New features and perks enhance the gameplay experience.
Players face challenges that require strategic thinking.
The game may appeal to a niche audience.
Comparisons with other games highlight its unique position.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
-
In this episode, Matej Lancaric discusses the critical relationship between Cost Per Install (CPI) and Lifetime Value (LTV) in mobile gaming. He explores how different game genres affect these metrics, the importance of churn prediction for user retention, and strategies for optimizing user acquisition.
The monologue also covers the significance of payback periods and how to utilize LTV predictions for effective marketing strategies, ultimately emphasizing the need for informed decision-making in the competitive mobile gaming landscape.
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/56V_6ZYyM_0
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction to Game Genres and Revenue Models
01:14 Understanding CPI and LTV in Mobile Gaming
12:09 Churn Prediction and User Retention Strategies
14:37 Decision-Making Based on CPI vs LTV
18:01 Payback Periods Across Game Genres
22:30 Utilizing LTV Predictions for User Acquisition
28:09 Conclusion and Key Takeaways
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
---------------------------------------
Takeaways
CPI is a critical metric for user acquisition budgets.
Different game genres have varying payback periods.
User engagement directly influences LTV.
Regular game updates can enhance user retention.
For profitability, CPI should always be lower than LTV.
Predictive modeling aids in targeting high-value users.
Analyzing competitors can provide valuable benchmarks.
Understanding the CPI-LTV equation is essential for success.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
-
Zijn er afleveringen die ontbreken?
-
We dive into the phenomenon of Block Blast! by Hungry Studio, exploring its massive success in the mobile gaming industry. We discuss the game's impressive download numbers, user engagement strategies, and unique game mechanics that keep players hooked.
Our conversation also touches on the dynamic difficulty adjustments that personalize the gaming experience and the revenue generation strategies contributing to its financial success. We conclude with a comparative analysis of Block Blast! against other games in the market and speculate on its future prospects.
Additionally, we explore the intricacies of mobile game monetization, focusing on the impressive revenue generated by specific games, ad networks' role, and user acquisition strategies. We discuss the importance of creative marketing approaches and how game mechanics can enhance player engagement.
Our conversation concludes with insights into the future of mobile gaming and the challenges of monetization. Join us for a comprehensive discussion that blends data, creativity, and cutting-edge technology to uncover what’s next for game marketers and developers alike.
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/fLkvGTgDQjw
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction to Blockblast and Its Impact
02:53 Analyzing Download Numbers and User Engagement
05:55 Game Mechanics and User Experience
09:00 Dynamic Difficulty and Personalization
11:54 Revenue Generation Strategies
15:01 Comparative Analysis with Other Games
17:55 Conclusion and Future Prospects
21:51 Monetization Strategies in Mobile Gaming
24:29 The Role of Ad Networks and Mediation
27:17 User Acquisition and Funding Strategies
30:36 Creative Approaches in Game Marketing
37:20 Game Mechanics and Player Engagement
41:50 Conclusion and Future Insights
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Block Blast has broken records with over a million downloads a day.
Dynamic difficulty adjustments enhance user retention.
The game mechanics are simple yet effective in keeping players engaged.
Creative marketing strategies play a significant role in user acquisition.
Ad revenue is primarily generated through interstitials and banners.
The game has nearly 15 million daily active users.
User experience is tailored through A-B testing and personalized content.
The mobile gaming industry is highly competitive and requires innovative approaches.
Block Blast exemplifies the potential of ad-driven revenue models in gaming.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
-
The ban of TikTok in the United States has sparked widespread discussion, but the implications extend beyond the loss of a single social media platform. While some may dismiss TikTok as a trivial app, this situation is part of a broader historical pattern where access to popular media is used as a means of control. Examining the ban within this larger context offers a framework to understand its significance and may provide insights into future developments. US Supreme Court Upholds TikTok Ban Amid National Security Concerns
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Matej Lancaric
Youtube: https://youtu.be/xC_IuoC1J8w
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
The TikTok ban was lifted after 13 hours!
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
-
We dive into the latest creative trends and insights in the gaming industry, focusing on creative trends and strategies, emotional advertising, and the growing impact of AI in mobile game marketing.
---------------------------------------
PVX Partners offers non-dilutive funding for game developers.
Go to: https://pvxpartners.com/
They can help you access the most effective form of growth capital once you have the metrics to back it.
- Scale fast
- Keep your shares
- Drawdown only as needed
- Have PvX take downside risk alongside you
+ Work with a team entirely made up of ex-gaming operators and investors
---------------------------------------
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube:https://youtu.be/kjDRP7ZlvD0
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
---------------------------------------
Ready to transform your game from a hybrid to a hybrid business? Enter the SuperHybrid competition from December 2nd to January 30th for a chance to scale your game with epic publishing support from Supersonic full team of experts, up to $10K monthly while you iterate, $30K in bonuses when you hit milestones - and even more ways to win! Plus, they’re non-recoupable. Don't miss out. Submit your game Now!
Register here: https://supersonic.com/superhybrid/
---------------------------------------
Chapters
00:00 The Future of AI in Gaming
03:14 Celebrating Milestones and Announcements
06:05 Creative Trends in Mobile Gaming
08:53 The Rise of AI-Driven Creatives
11:57 Trends in Game Marketing and Creatives
14:47 The Impact of AI on Game Development
17:47 IP Infringement and Ethical Concerns
21:06 The Evolution of Game Creatives
23:53 Future Predictions for Mobile Gaming
26:52 Creative Strategies for Lowering CPI
28:38 Innovative Hooks and Game Creatives
30:39 Celebrity Cameos and Their Impact
32:55 The Rise of Merge Games
35:39 AI in Game Marketing
38:50 Understanding CPI and Campaign Scaling
41:38 The Evolution of Game Creatives
44:29 Satisfying Game Mechanics and ASMR Creatives
47:49 Trends in Game Development and Marketing
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
AI is becoming increasingly relevant in the gaming industry.
The mobile gaming industry is heavily influenced by 4X!
Copying in the mobile gaming industry is rampant and often untraceable.
AI tools are revolutionizing the way game creatives are produced.
We express a desire for better quality creatives in the industry.
Ethical concerns regarding IP infringement are raised during the discussion.
Predictions for the future of mobile gaming are made based on current trends. Lowering CPI often involves outrageous hooks and creative strategies.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
-
In this episode, Jakub discusses the evolving landscape of mobile gaming, focusing on the impact of CPI and IDFA on user acquisition, product trends for 2025, and the adaptation of successful Steam games to mobile platforms.
He highlights the disruption in casual genres, particularly solitaire, and the evolution of hidden object games. His presentation also dives into the proliferation of fake creatives and mini-games, emphasizing the importance of templatization for success in the competitive mobile gaming market.
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar
Youtube: https://www.youtube.com/watch?v=duVmJbcTKaM
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 The Impact of CPI and IDFA on User Acquisition
01:39 Product Trends for Mobile Games in 2025
07:52 Adapting Proven Steam Games to Mobile
12:15 Casual Genre Disruption: Solitaire and Beyond
19:51 The Evolution of Hidden Object Games
23:34 Fake Creatives and Mini-Game Proliferation
34:00 Templatization: The Key to Success in Mobile Gaming
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
CPI and IDFA significantly affect user acquisition efficiency.
Adapting successful Steam games to mobile is crucial.
The mobile gaming market is seeing a trend towards casual genre disruption.
Hidden object games are becoming more casual and approachable.
Fake creatives are prevalent in the current app store landscape.
Templatization is essential for success in mobile gaming.
Fast iteration and adaptation are key to capturing trends.
Expertise in game adaptation is necessary for success.
The mobile gaming market is expected to see exciting new releases.
Understanding market trends is vital for game developers.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
-
In this episode, we delve into the latest industry trends, focusing on Magic Sort, a game gaining significant attention in Türkiye. We explore its gameplay mechanics, monetization strategies, and user acquisition insights, highlighting the importance of production quality and effective ad strategies.
Our discussion also touches on the game's future prospects and the overall landscape of puzzle games in the market. Is Magic Sort the next big thing in gaming?
---------------------------------------
Ready to transform your game from a hybrid to a hybrid business? Enter the SuperHybrid competition from December 2nd to January 30th for a chance to scale your game with epic publishing support from Supersonic full team of experts, up to $10K monthly while you iterate, $30K in bonuses when you hit milestones - and even more ways to win! Plus, they’re non-recoupable. Don't miss out. Submit your game Now!
Register here: https://supersonic.com/superhybrid/
---------------------------------------
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube https://youtu.be/Pq0oDsdpc6Y
---------------------------------------
PVX Partners offers non-dilutive funding for game developers.
Go to: https://pvxpartners.com/
They can help you access the most effective form of growth capital once you have the metrics to back it.
- Scale fast
- Keep your shares
- Drawdown only as needed
- Have PvX take downside risk alongside you
+ Work with a team entirely made up of ex-gaming operators and investors
---------------------------------------
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction to the Gaming Show
01:46 Magic Sort: The Next Big Thing
06:41 Gameplay Mechanics of Magic Sword
14:15 Monetization Strategies in Puzzle Games
20:22 User Acquisition and Revenue Insights
31:21 Ad Strategies and Future Prospects
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
The gaming industry is evolving with new titles like Magic Sort.
Production quality is crucial for success in the gaming market.
User acquisition is a key factor in scaling a game.
The streak mechanic enhances player engagement and monetization.
Magic Sort has shown promising metrics since its launch.
Effective ad strategies are essential for user retention.
The importance of LiveOps features in maintaining player interest.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
-
In this episode, we are focusing on the game Dark and Darker. We discuss its mechanics, survival elements, class systems, and monetization strategies.
The conversation also touches on the trends in mobile gaming and the importance of community engagement for game longevity.
At the end, we share insights on the game's hype and its potential impact on the gaming landscape.
---------------------------------------
Ready to transform your game from a hybrid to a hybrid business? Enter the SuperHybrid competition from December 2nd to January 30th for a chance to scale your game with epic publishing support from Supersonic full team of experts, up to $10K monthly while you iterate, $30K in bonuses when you hit milestones - and even more ways to win! Plus, they’re non-recoupable. Don't miss out. Submit your game Now!
Register here: https://supersonic.com/superhybrid/
---------------------------------------
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/aDMkY559Vu4
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
---------------------------------------
PVX Partners offers non-dilutive funding for game developers.
Go to: https://pvxpartners.com/
They can help you access the most effective form of growth capital once you have the metrics to back it.
- Scale fast
- Keep your shares
- Drawdown only as needed
- Have PvX take downside risk alongside you
+ Work with a team entirely made up of ex-gaming operators and investors
---------------------------------------
Chapters
00:00 Introduction to the Gaming Landscape
02:57 Exploring Dark and Darker: Game Mechanics
05:46 Survival and Extraction Gameplay
09:06 Class Systems and Character Progression
11:53 Monetization Strategies in Gaming
14:49 Mobile Gaming Trends and Predictions
18:07 Community Engagement and Game Longevity
20:59 Final Thoughts and Future Outlook
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Dark and Darker features unique survival and extraction gameplay mechanics.
Class systems in games enhance player engagement and strategy.
Mobile gaming is becoming a significant focus for developers.
Community engagement is crucial for the longevity of games.
The thrill of gameplay is heightened by the risk of losing everything.
Monetization can be tied to gameplay mechanics, such as fear of loss.
The success of a game can be influenced by its hype and community support.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
-
In this episode, Felix Braberg dives deep into the mobile mediation market, exploring its history, the evolution of mobile advertising, and the key players in the mediation space. He discusses the importance of ad revenue, how it is calculated, and best practices for app developers to maximize their earnings.
He also covers strategies for soft launching apps and optimizing ad stacks as developers scale their operations.
---------------------------------------
101 ad monetization guide
https://lancaric.substack.com/p/getting-started-with-ad-revenue-applovin
https://lancaric.substack.com/p/everything-you-need-to-know-about
https://lancaric.substack.com/p/getting-started-with-ad-revenue-unity
---------------------------------------
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/Q9W04l1u8UI
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction to Mobile Mediation and Ad Revenue
03:05 The Evolution of Mobile Advertising
05:48 The Rise of Mediation Platforms
09:07 Understanding Mediation Platforms: Pros and Cons
11:59 How Ad Revenue is Calculated
14:59 Best Practices for Ad Networks
17:53 Strategies for Soft Launching Apps
20:46 Scaling and Ad Stack Optimization
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Mobile mediation is crucial for maximizing ad revenue.
The App Store's launch in 2008 revolutionized app discoverability.
AdMob was the first to show ads in mobile apps.
Mediation platforms help developers get better ad prices.
ECPM and fill rates are key to understanding ad revenue.
Competition among ad networks increases revenue potential.
Soft launches require a focus on ad impressions over ECPM.
Scaling requires a more sophisticated ad stack.
Understanding user behavior is essential for ad success.
The mobile advertising landscape is constantly evolving.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
-
In this episode, we explore the latest trends shaping the gaming industry, focusing on user acquisition strategies, game performance metrics, and the evolving impact of advertising channels. We also explore the rise of new games, the top UA advertisers, the dynamics of real-money gaming, and how platforms like TikTok and Unity influence marketing and development. Packed with insights, we discuss top spenders and tackle the unique challenges of navigating the competitive December gaming market.
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Podcast:
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction to Gaming Trends and Insights
03:11 Inspector Budget: Analyzing Top Spenders
06:06 Deep Dive into Game Performance Metrics
09:08 Exploring User Acquisition Strategies
11:54 The Rise of New Games and Market Dynamics
14:56 Understanding Advertising Channels and Their Impact
17:53 Real Money Gaming and Its Growth
21:00 The Role of TikTok in Game Marketing
24:03 Unity and Its Influence on Game Development
26:45 Conclusion and Future Trends in Gaming
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Understanding the top spenders in the market can provide valuable insights for developers.
December is a challenging month for game revenues due to increased competition.
TikTok is a crucial platform for game marketing, reaching diverse audiences.
Unity's influence on game development is growing, but its effectiveness in user acquisition is questioned.
Analyzing game performance metrics is essential for understanding market dynamics.
Effective advertising strategies can significantly impact a game's success.
Engaging with the community for feedback can help improve content and strategies.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
-
In this episode, we dive into the latest developments in the gaming world, focusing on Path of Exile 2. We explore the game's mechanics, its free-to-play model, and the historical context of the franchise. Our discussion also touches on player engagement, game balance, and community feedback, offering insights into the current state and future of the game.
Together, we unpack the intricacies of Path of Exile 2, delving into gameplay elements like solo self-found options, microtransactions, and the cosmetic economy. We examine the convenience of stash tabs, trading mechanics, and the in-game economy's dynamics, including inflation and player retention strategies. Additionally, we highlight the skill system's evolution, the PEO2 endgame's complexity, and how the free-to-play model and interoperability between the first and second games in the series shape the player experience.
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/_yvviU7bbUs
---------------------------------------
PVX Partners offers non-dilutive funding for game developers.
Go to: https://pvxpartners.com/
They can help you access the most effective form of growth capital once you have the metrics to back it.
- Scale fast
- Keep your shares
- Draw down only as needed
- Have PvX take downside risk alongside you
+ Work with a team entirely made up of ex-gaming operators and investors
---------------------------------------
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction to the Gaming Landscape
04:49 Exploring Path of Exile 2
11:40 The Evolution of Game Mechanics
18:20 Endgame Dynamics and Player Engagement
24:28 Challenges and Community Feedback
27:37 Game Development Insights and Future Plans
30:05 Microtransactions and Cosmetic Economy
33:50 Utility and Convenience in Gameplay
39:05 Trading and Economic Systems
41:53 Skill System and Gameplay Mechanics
45:06 Competition and Market Positioning
51:47 Free-to-Play Model and Player Engagement
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Path of Exile 2 is currently in early access with a focus on endgame content.
The game has a rich history and community-driven development.
Community feedback plays a significant role in game development.
The economy in Path of Exile 2 is experiencing inflation issues.
Microtransactions in Path of Exile 2 are not just cosmetic; they provide utility.
Stash tabs enhance convenience and organization for players.
Trading mechanics are essential for player engagement and economy.
The in-game economy experiences inflation cycles that affect item value.
Competitive play is intense, with players striving for top ranks.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
-
In this episode, our friend John Wright discusses his predictions for the gaming industry in 2025, covering a range of topics from the rise of anime games to the impact of AI on game development. He emphasizes the importance of direct-to-consumer models and alternative stores while also addressing the challenges of privacy and user acquisition.
He highlights the evolving gaming landscape and the strategies developers will need to adopt to succeed in the coming years.
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelist: John Wright
Youtube: https://youtu.be/UHDcP1jdYIk
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction to Gaming Trends and Predictions
02:44 The Rise of Anime Games
05:11 Big Publishers vs. Small Studios
08:59 The Evolution of Hybrid Casual Games
11:53 Transmedia and Intellectual Property in Gaming
16:08 The Impact of AI on Game Development
20:43 The Future of Walled Gardens in Gaming
23:25 Privacy Challenges in User Acquisition
25:51 Direct-to-Consumer and Web Stores
28:10 The Emergence of Alternative Stores
31:31 The Potential of HTML5 Games
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Anime games are experiencing a cultural shift and growing popularity.
Big publishers are likely to dominate the market, pushing small studios to adapt.
Hybrid casual games are evolving towards a more casual model.
Transmedia and IP integration are becoming crucial for game success.
AI is set to revolutionize game development processes.
Walled gardens in gaming are becoming more prevalent and successful.
Privacy concerns will continue to impact user acquisition strategies.
Direct-to-consumer models are essential for profitability in gaming.
Alternative app stores are gaining traction and offering new opportunities.
HTML5 games present a significant opportunity for developers to reach new audiences.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
-
In this episode, we explore the gaming industry's evolving landscape, focusing on CPI testing, game mechanics, and market trends. We also explore the new games in Soft Launch, the impact of new game launches, the disruption of traditional genres like Solitaire, and the potential of branded games like Barbie.
The conversation also touches on the strategies of various game developers, including Century Games and Voodoo, and explores the future of mobile gaming amidst changing consumer preferences.
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/drc6KPJJlk4
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 The Evolution of CPI Testing in Gaming
01:09 Introduction to the Gaming Show
02:34 Christmas Gifts and Personal Anecdotes
03:30 Game Analysis: Merge Plaza and Innovations
06:10 The Disruption of the Solitaire Category
10:00 Soft Launch Insights and Game Mechanics
12:28 Exploring New Game Genres and Trends
15:07 Barbie Merch and Market Potential
17:21 The Domino Game Trend
19:38 Voodoo's New Game Innovations
21:33 Century Games and Their Strategy
23:23 Post-Apocalyptic Game Mechanics
26:07 The Forex Game Landscape
30:12 The Future of Mobile Gaming and Trends
33:50 Final Thoughts and Predictions
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
CPI testing has evolved, with mini-games becoming the new standard.
The gaming industry is experiencing significant disruptions, particularly in the Solitaire category.
Branded games like Barbie have potential but face challenges in execution.
Voodoo continues to innovate within the casual gaming space.
Century Games is a company to watch due to their strategic approach.
The 4X genre is becoming saturated with similar onboarding mechanics.
Post-apocalyptic themes are gaining traction in mobile games.
The importance of user acquisition strategies cannot be overstated.
The future of mobile gaming will likely see more integration of successful mechanics from various genres.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
-
In this episode, we dive into the game Blossom Sort, exploring its revenue generation, user engagement metrics, game design mechanics, and monetization strategies. Together, we unpack the dynamics of the Chinese gaming market and discuss the creative marketing strategies that have propelled the game’s success.
We also share our thoughts on future trends in the casual gaming sector, offering insights and analysis that make this episode a valuable resource for anyone passionate about the gaming industry.
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/8sb5-dx9UIo
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Epic intro
01:24 Introduction to Blossom Sort and Revenue Insights
04:00 User Engagement and Active User Metrics
08:09 Game Design and Mechanics Overview
11:47 Monetization Strategies and User Acquisition
15:50 Chinese Gaming Market Dynamics
20:10 Creative Strategies in Game Marketing
23:50 Future Trends in Casual Gaming
27:55 Conclusion and Final Thoughts
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
The game is generating around $60k a day in IAP revenue.
User engagement metrics show a steady increase in active users.
The game design features unique mechanics that differentiate it from competitors.
Monetization strategies focus on in-app purchases rather than aggressive ad placements.
The Chinese gaming market plays a significant role in the game's development and success.
We predict a disruption in the casual gaming category in the near future.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
-
In this new segment, I explore the farming games market, its growth, key players, revenue insights, and player engagement strategies. I also discuss the importance of retention rates, monetization strategies, and mini-games emergence as a crucial trend.
The conversation highlights opportunities for new entrants in the market and emphasizes the need for innovation and an understanding of player demographics. The episode concludes with final thoughts on the evolving landscape of farming games and the commitment required for success.
Yours, Matej!
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Matej Lancaric
Youtube: https://youtu.be/GYLX2zAbjks
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction to Farming Games Market Dynamics
02:13 Market Growth and Key Players
05:39 Revenue Insights and Performance Metrics
12:20 Retention Rates and Player Engagement
18:36 Monetization Strategies in Farming Games
22:54 Opportunities for New Entrants in the Market
25:37 Final Thoughts on the Farming Games Landscape
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Farming games have a significant market share and growth potential.
Key players like Township and Hay Day dominate the genre.
Revenue insights reveal Township's impressive earnings compared to competitors.
Retention rates are crucial for long-term success in gaming.
The emergence of mini-games enhances player engagement and retention.
Social features are vital for community building in farming games.
Understanding player demographics is essential for targeting.
Investing in high-quality creatives is necessary for market competitiveness.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
-
In this episode, we dive into the latest creative trends and insights in the gaming industry, focusing on creative strategies, emotional advertising, and the growing impact of AI in mobile game marketing.
We analyze successful game creatives, share thoughts on the evolution of marketing strategies, and explore how emotions are essential for engaging players. Together, we highlight the importance of iteration in improving game performance and discuss the future of game marketing as AI reshapes the industry.
Join us for a comprehensive discussion that blends data, creativity, and cutting-edge technology to uncover what’s next for game marketers and developers alike.
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/gI8BHEN8J-U
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Epic intro
01:24 Introduction to Gaming Trends and Insights
03:00 Creative Trends in Gaming
05:49 Analyzing Successful Game Creatives
09:10 The Evolution of Game Marketing Strategies
12:07 Identifying Trends and Inspirations in Game Development
14:58 The Role of Emotions in Game Advertising
17:51 Innovations in Game Creatives and AI Influence
20:45 The Impact of Iteration on Game Performance
24:09 Case Studies of Successful Game Ads
26:58 Future of Game Marketing and AI Integration
29:46 Conclusion and Final Thoughts
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Small adjustments can lead to significant changes in performance.
Understanding emotional triggers is key in-game advertising.
AI is revolutionizing the way game creatives are developed.
Iterative processes are essential for optimizing game marketing.
Successful game ads often draw inspiration from each other.
The use of AI can enhance the quality and effectiveness of game ads.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
-
In this episode, we dive deep into the world of match3 games, exploring their core design, the evolution of game mechanics, and what it takes to succeed in this highly competitive genre. We look back at the historical context of match 3 games, discuss today’s market leaders, and highlight the challenges faced by new entrants.
Our conversation focuses on striking the right balance between luck and skill in gameplay while emphasizing the need for innovative design to captivate players and drive revenue. We examine key elements like visual clarity, game mechanics, and player engagement, as well as the importance of balancing difficulty with player satisfaction.
We also explore the rise of the restoration meta in casual games and new progression mechanics, like win streak systems, that drive player retention. User acquisition strategies are another hot topic—highlighting the high costs of acquiring players for match-3 games and the role of ad monetization.
Additionally, our conversation touches on the role of playables in advertising, the evolution of creative strategies, and the latest trends in game advertising, emphasizing the importance of constant innovation in a saturated market.
This episode is packed with actionable insights for anyone looking to thrive in the match3 genre and beyond!
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Special Guest. Laura Taranto
Youtube: https://youtu.be/-THrT_jrtZE
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Epic intro
01:24 The Importance of Core Design in Match-3Games
10:29 The Evolution of Game Mechanics and Monetization
16:26 Current Market Leaders and Their Strategies
29:10 Challenges for New Entrants in the Match-3 Genre
40:36 The Importance of Game Mechanics in Match-3 Games
47:14 Visual Clarity and Ergonomics in Game Design
01:10:16 Narrative and Player Engagement in Game Design
01:22:08 Evolution of Game Mechanics
01:48:39 Ad Monetization Techniques in Mobile Games
02:10:26 Trends in User Acquisition and Advertising
02:20:55 The Shift in Creative Strategies for Match-3 Games
02:26:30 Emerging Trends and Innovations
02:34:53 Final Thoughts on the Future of Match-3 Games
---------------------------------------
Laura Taranto
https://www.linkedin.com/in/laurataranto/
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Core Puzzle Design is Crucial: A solid, engaging puzzle design is essential to attract and retain players in the competitive match-three genre.
Balancing Difficulty is Key: Striking the right balance between challenge and satisfaction is critical for long-term player retention.
User Acquisition is Complex: High user acquisition costs require careful balancing with retention rates and innovative UA strategies like minigames, playables and AI-driven campaigns.
Visual Clarity & Speed Matter: Clear visuals, differentiated game pieces, and appropriate gameplay speed significantly impact player satisfaction and usability.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
-
In this conversation, we have a guest Gonçalo from Boombit and delve into the intricacies of cross-promotion in the gaming industry.
We discuss the significance of cross-promotion for profitability, the strategies employed by Boombit to effectively engage users, and the technical aspects of implementing cross-promotion.
The conversation also touches on the challenges faced in cross-promotion and the future potential for monetization within the gaming sector.
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Special Guest: Gonçalo Alemao Martins
Check out Boombit: https://boombit.com/services/
Youtube: https://youtu.be/ToVgvpQPHno
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Epic Intro
01:24 Introduction to Cross-Promotion in Gaming
03:07 Understanding Boombit's Revenue and User Base
06:14 The Importance of Cross-Promotion for Profitability
09:06 Strategies for Effective Cross-Promotion
11:49 Analyzing User Engagement and Retention
15:09 Technical Aspects of Cross-Promotion
17:49 Challenges and Solutions in Cross-Promotion
20:47 Future of Cross-Promotion and Monetization
24:05 Conclusion and Key Takeaways
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
Gonçalo Alemao Martins
VP of Marketing @Boombitgames
https://www.linkedin.com/in/goncaloalemao/
https://boombit.com/
---------------------------------------
Takeaways
Cross-promotion is a vital source of profitability for gaming companies.
Boombit generates around 70 million in annual revenue.
User retention is more cost-effective than user acquisition.
Cross-promotion can significantly enhance user engagement.
The effectiveness of cross-promotion is genre-dependent.
Technical implementation of cross-promotion is crucial for success.
Understanding user behavior is key to effective marketing strategies.
Cross-promotion can be a reliable source of revenue during market fluctuations.
The future of cross-promotion may include e-commerce and brand deals.
Automated waterfall setups can streamline cross-promotion efforts.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
-
We delve into the gaming industry, focusing on the recent launch of Royal Kingdom, a sequel to Royal Match. We discuss the game's performance, monetization strategies, and the competitive landscape, comparing it to its predecessor.
The conversation also touches on financial insights regarding Dream Games, the company behind these titles, and the evolving game mechanics that cater to a specific audience.
Jakub emphasizes the significance of level design and the need for continuous innovation to maintain player interest and maximize monetization.
The discussion also touches on user acquisition strategies and the evolving landscape of game marketing, highlighting the role of creative trends in attracting players.
Ready to transform your game from a hybrid to a hybrid business? Enter the SuperHybrid competition from December 2nd to January 30th for a chance to scale your game with epic publishing support from Supersonic full team of experts, up to $10K monthly while you iterate, $30K in bonuses when you hit milestones - and even more ways to win! Plus, they’re non-recoupable. Don't miss out. Submit your game Now!
Register here: https://supersonic.com/superhybrid/
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/tRt3Y0g7dAY
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Epic intro
01:24 Introduction to the Gaming Landscape
02:37 Royal Kingdom's Launch and Performance
07:50 Comparative Analysis: Royal Kingdom vs. Royal Match
13:09 Financial Insights and Company Strategy
15:35 Game Mechanics and Player Experience
25:50 Target Audience and Market Positioning
27:11 Game Mechanics and Strategies
32:47 Retention and Player Engagement
34:41 Level Design and Game Innovation
39:10 User Acquisition and Marketing Strategies
45:39 Creative Trends in Game Advertising
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Takeaways
Royal Kingdom has seen explosive growth.
The game features a traditional global launch strategy with significant marketing efforts.
Royal Match has become the leading puzzle game, surpassing Candy Crush.
Royal Kingdom's daily downloads are impressive, maintaining around 80k post-launch.
The UK market is expensive but crucial for monetization in mobile games.
Royal Kingdom presents a challenging gameplay experience, with increased difficulty levels.
The target demographic for these games skews towards older audiences, particularly those 35 and above. Game mechanics play a crucial role in player engagement.
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Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
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In this episode, Felix delves into the latest trends in ad monetization within the gaming industry. We explore various games that have achieved high download numbers despite low in-app purchase (IAP) revenue, highlighting the effectiveness of ad-based revenue models.
Our discussion includes detailed analyses of specific games, their gameplay mechanics, and revenue strategies, showcasing the evolving landscape of mobile gaming and the rise of ultra-casual games, particularly from regions like Vietnam.
Ready to transform your game from a hybrid to a hybrid business? Enter the SuperHybrid competition from December 2nd to January 30th for a chance to scale your game with epic publishing support from Supersonic full team of experts, up to $10K monthly while you iterate, $30K in bonuses when you hit milestones - and even more ways to win! Plus, they’re non-recoupable. Don't miss out. Submit your game Now!
Register here: https://supersonic.com/superhybrid/
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/RW06nG-h0IM
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Epic intro
01:24 Introduction to Ad Monetization Trends
02:55 Exploring High Downloads with Low IAP Revenue
05:47 Game Analysis: Coffee Craze and Its Revenue Model
09:08 The Success of Find the Cat: A Case Study
11:53 Car Race: Sustaining User Engagement Over Time
17:58 Horror Spanky Beats: The Music Rhythm Trend
26:00 Perfect Tidy: The Rise of Ultra Casual Games
34:08 Mini Games: The Ultimate Ad Revenue Machine
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Ad monetization is crucial for game developers.
High downloads can occur with low IAP revenue.
The gaming industry is seeing a rise in ultra-casual games.
Vietnam is becoming a significant player in mobile gaming.
User engagement is key to sustaining game success.
Rewarded ads can enhance user retention.
Game design trends are shifting towards ad-driven models.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
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