Afleveringen
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Content is changingâŠbut are we losing our soul in the process? Tony Berardo, founder of a content agency and host of the podcast Humanity and Hashtags, joins us to explore how to keep content meaningful, how user-generated media is evolving, and why AI might actually force us to become more human.
WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady
TOPICS FROM THIS EPISODE:
The shift from influencer content to soul-led storytellingWhat makes UGC (User Generated Content) work (and when it falls flat)The case for slow, sustainable creative careersCONNECT WITH TONY BERARDO:
Instagram: https://www.instagram.com/theberardoPodcast: Humanity and Hashtags: https://pod.link/1421224989Human Dad: https://humandad.com/CONNECT WITH HEATHER:
Ask Heather a Question: https://www.heatherparady.com/ask Follow Heather on IG: https://www.instagram.com/heatherparady/ Access Full Show Notes Here: https://www.heatherparady.com/blog/91
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Gabrielle Reyes is known as the Singing Vegan Chef. Her videos are fun, her voice is soulful, and her message? Unapologetically rooted in joy, healing, and spirit. But whatâs really going on behind the music and colorful meals?
In this episode, Gabrielle shares her journey from battling disordered eating to discovering the power of food, God, and creativity. From the moment she started singing about âcoco peanut butter balls,â it was clear: her work isnât just about recipesâitâs about waking people up.
If youâve ever wrestled with the tension between being visible and being humble, felt spiritually disconnected while building your online brand, or wondered whether what you eat could actually affect your connection to Sourceâthis episode is for you.
WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady
TOPICS FROM THIS EPISODE:
Wanting to be on camera: Is it selfish⊠or is it sacred?Staying spiritually awake in digital spacesThe connection between food and God: How what you eat affects your connectionCONNECT WITH GABRIEL REYES:
Website: https://onegreatvegan.com/ Instagram: https://www.instagram.com/onegreatvegan/CONNECT WITH HEATHER:
Ask Heather a Question: https://www.heatherparady.com/ask Follow Heather on IG: https://www.instagram.com/heatherparady/ Access Full Show Notes Here: https://www.heatherparady.com/blog/90
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Zijn er afleveringen die ontbreken?
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Today you're going to learn how to take all of your passions, the things that you love and create a cohesive, badass brand. Ace Anderson has done this not just for himself, but dozens of other creatives, including his wife who now performs as a singing vegan chef. Ace says that order for all of this to work though, there's something you have to stay ready forâŠ
WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady
TOPICS FROM THIS EPISODE:
How to combine multiple creative passions into one brandWhat to ask yourself when your talents feel disconnectedThe one thing you must always be prepared for if you want more opportunitiesCONNECT WITH ACE ANDERSON:
Website: https://aceofalltrades.xyz/Instagram: https://www.instagram.com/aceshotthat/CONNECT WITH HEATHER:
Ask Heather a Question: https://www.heatherparady.com/ask Follow Heather on IG: https://www.instagram.com/heatherparady/ Access Full Show Notes Here: https://www.heatherparady.com/blog/89
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Why are we telling young people they canât focus? What if thereâs something else to blame?
WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady
IN THIS EPISODE:
Why blaming short attention spans is a cop-out for bad contentWhat longer-form trends reveal about real human desireHow creators can stop chasing hacks and start creating from truthCONNECT WITH HEATHER:
Ask Heather a Question: https://www.heatherparady.com/ask Follow Heather on IG: https://www.instagram.com/heatherparady/ Access Full Show Notes Here: https://www.heatherparady.com/blog/88
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Have you dismissed the possibility of getting sponsors or brand deals because your brand is âtoo smallâ?
Think again.
Even if you donât have a massive following, you can be making money.
Today I connected with Justin Moore, founder of Creator Wizard. As a sponsorship coach, heâs helped creators generate over $5 million in brand deals.
In his book Sponsor Magnet, Justin breaks down why brands sometimes pay smaller creators more than bigger ones, the biggest mistakes creators make when pitching to brands, and how to articulate the unique value of your audienceâbeyond follower count and views.
WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady
TOPICS FROM THIS EPISODE:
How to get clear on your âsurprising transformational promiseâDetaching your value from follower countThe real reasons brands ghost you after you give a priceCONNECT WITH JUSTIN MOORE:
Order the Book: https://www.sponsormagnet.com/Instagram: https://www.instagram.com/creatorwizard/CONNECT WITH HEATHER:
Ask Heather a Question: https://www.heatherparady.com/ask Follow Heather on IG: https://www.instagram.com/heatherparady/ Access full show notes here: https://www.heatherparady.com/blog/87
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Today, weâre talking about how embracing your flaws can build more connection and why audiences root harder for the anti-hero.
TOPICS COVERED IN THIS EPISODE:
Why you might not want to paint yourself in the best lightThe anti-hero framework and how to use it in your own storyHow to share vulnerability without oversharingEPISODES MENTIONED:
Attention Marketing for Creative Entrepreneurs | with Adam Ivy | Episode 42 https://www.youtube.com/watch?v=GOuNxNhepKI&t=7sThe Storytelling Process: Deep Dive with Screenwriter & Director Steven Bernstein | Episode 32 https://www.youtube.com/watch?v=TsSk_k8dMgk&t=24sHow to Tell Better Stories | Veteran TV Writer | with Michael Jamin⏠| Episode 52 https://www.youtube.com/watch?v=KSDEAS-StzQ&t=15sCONNECT WITH HEATHER:
Ask Heather a Question: https://www.heatherparady.com/ask Follow Heather on IG: https://www.instagram.com/heatherparady/ Access Full Show Notes Here: https://www.heatherparady.com/blog/86
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Creativity and business can often feel like two opposing forces, one requires flow and emotion, while the other demands strategy and structure. But to move forward with your creative work, you have to think like a producer.
Today, I connected with Tara Mewis, the President of Honey Cut Studios, a creative agency known for its innovative storytelling. Tara has written, filmed, and produced content for nearly 20 years. In this conversation, she shares how sheâs learned to balance creative vision with leadership, why you need to practice embarrassment, and the key mental shift that helps creatives finish what they start and get projects across the finish line.
WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady
TOPICS FROM THIS EPISODE:
Balancing rhythm and consistency with risk and uncertaintyAdvice for creatives who want to get more projects across the finish lineHow to stay grounded when your to-do list never endsCONNECT WITH TARA MEWIS:
Website: https://honeycutstudios.com/LinkedIn: https://www.linkedin.com/in/tarayolanmewisvideoCONNECT WITH HEATHER:
Ask Heather a Question: https://www.heatherparady.com/ask Follow Heather on IG: https://www.instagram.com/heatherparady/ Access Full Show Notes Here: https://www.heatherparady.com/blog/85
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WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady
Today, weâre talking about why outsourcing your content might be destroying it.
TOPICS COVERED IN THIS EPISODE:
The biggest mistake business owners make when outsourcing contentHow top creators stay involved in their content (and why it matters)A practical way to balance authenticity and delegation in your businessEPISODES MENTIONED:
Nicky Saunders â Why overthinking kills creativity and how to simplify your content strategy.Will Reynolds â How content can truly impact people and why showing up authentically makes a difference.Adam Ivy â Why business owners should be as passionate about their work as street evangelists.REFERENCED CLIPS
Joel Byers (Hot Breath Podcast)Gary Vaynerchuk InterviewLindsey Stirling Live StreamCONNECT WITH HEATHER:
Ask Heather a Question: https://www.heatherparady.com/ask Follow Heather on IG: https://www.instagram.com/heatherparady/ Access Full Show Notes Here: https://www.heatherparady.com/blog/84
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How many times would you let the world tell you no before you gave up on your dream? After submitting his manuscript to 147 agents and being rejected 147 times, today's guest not only learned how to publish his books himself but also sold 300,000 of them.
In this episode, I sit down with Ty Allan Jackson, an award-winning children's author, literacy advocate, and dynamic speaker who has dedicated his life to inspiring young readers and educating adults on the transformative power of literacy. Ty's journey into the world of children's literature began unexpectedly, leading him to become a prominent figure in promoting reading among youth.
In this conversation, you'll hear Tyâs tactical advice on getting your work into the hands of the right people, how to mentally move past rejection and use it as a driving force, and why he believes that adventure is always on the other side of risk.
TOPICS FROM THIS EPISODE:
Ty's approach to independently selling over 300,000 copies of his booksHis mindset around resilience and riskHow he gained over 150,000 followers in the past year and a halfWATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady
CONNECT WITH TY ALLAN JACKSON:
Website: https://tyallanjackson.com/Instagram: https://www.instagram.com/ty_allan_jackson/CONNECT WITH HEATHER:
Ask Heather a Question: https://www.heatherparady.com/ask Follow Heather on IG: https://www.instagram.com/heatherparady/ Access Full Show Notes Here: https://www.heatherparady.com/blog/85
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A listener recently asked how I personally apply creative constraints in my short-form content. Here is my answer along with a lesson from Project Runway.
TOPICS FROM THIS EPISODE:
Creative lesson from Project RunwayThe specific constraints I use in my Reels How you can use constraints to make better contentWATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady
EPISODES MENTIONED:
How to Beat Overwhelm (Secrets from Creative Professionals) https://www.youtube.com/watch?v=_XlIIYf61ZIMake Better Short From Videos by Doing THIS | Bea Chu |âȘ Episode 37 https://www.youtube.com/watch?v=omfyhAGVmtY&t=2sHow to Produce Better Content as a One-Man Show | George Sidiropoulos | Episode 11 https://www.youtube.com/watch?v=oGBRZHeyFHo&t=17sImprove Your Short Form Video by Doing This | âȘBrendan Kane⏠| Episode 8 https://www.youtube.com/watch?v=wiC8GU_ycmw&t=129sOvercoming BURNOUT and Finding the HEART of the Story | Filmmaker âȘCarlos Andres Cuervo⏠| Episode 27 https://www.youtube.com/watch?v=3AA_xw0M3ic&t=1830sCONNECT WITH HEATHER:
Ask Heather a Question: https://www.heatherparady.com/ask Follow Heather on IG: https://www.instagram.com/heatherparady/ Access Full Show Notes Here: https://www.heatherparady.com/blog/82
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When Ken Pozek started his YouTube channel, he wasnât trying to build a media company, he was just looking for new ways to get leads. But after posting 100 videos in 100 days, everything changedâŠ
Now, Pozek Group is a full-scale, media-powered real estate business, closing millions in sales and shaping the future of Orlandoâs market. But Kenâs success wasnât just about making more content, it was about telling better stories, leveraging analytics, and staying in the game when there was no immediate ROI. In this conversation, youâll hear not only his tactical strategy for growing social channels but also his mindset on pushing the envelope and truly being unconventional.
TOPICS FROM THIS EPISODE:
Scaling content without losing creativity and how he developed his editing and visual storytelling styleWhat he learned from facing âa million noâsâ before getting a yes (including how he landed a video inside Shaquille OâNealâs mansion)Why some content worksâand some flops plus his Monday morning review process for analyzing performanceWATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady
CONNECT WITH KEN POZEK:
Website: https://www.pozek.com/Instagram: https://www.instagram.com/kenpozek/Youtube: https://www.youtube.com/@kenpozekCONNECT WITH HEATHER:
Ask Heather a Question: https://www.heatherparady.com/ask Follow Heather on IG: https://www.instagram.com/heatherparady/ Access full show notes here: https://www.heatherparady.com/blog/81
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Putting your art out into the world can feel like you are standing in front of everyone you know completely butt naked. In this episode, we explore why taking risks feels so vulnerable and how to move past the fear of being seen.
EPISODES MENTIONED:
https://www.youtube.com/watch?v=u4v-uRjowKg&t=35shttps://www.youtube.com/watch?v=YhB1oT_MGag&t=1069sTOPICS FROM THIS EPISODE:
How ego can block opportunitiesOvercoming fear by focusing on missionWhy your work isnât meant for everyoneCONNECT WITH HEATHER:
Ask Heather a Question: https://www.heatherparady.com/ask Follow Heather on IG: https://www.instagram.com/heatherparady/ Access full show notes here: https://www.heatherparady.com/blog/80
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Have you ever been told that in order to succeed, you need to pick one lane and narrow your focus?
Meet Natasha Pearl Hansen. Sheâs a touring comedian and startup founder who is successfully embracing two worlds unapologetically. From launching her own tech company to navigating the business side of entertainment, she has always been intentional about creating her own path. Pretty unconventional, hmm?
In this conversation, Natasha shares how she manages relationships and networking, stays productive without burning out, and makes smart decisions about which opportunities to pursue. She also talks about the moment she turned her canceled wedding into a comedy special, her approach to producing shows, and what it really means to build a portfolio-style career.
WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady
TOPICS FROM THIS EPISODE:
How to maintain relationships and build your network (even when you are super busy)How to make strategic moves: Knowing when to say âyesâ and when to say âno.âHow to create a âportfolio careerâ (balancing entrepreneurship with a creative career)CONNECT WITH NATASHA PEARL HANSEN:
Website: nphcomedy.comInstagram: https://www.instagram.com/nphcomedy/Hustle and Chill: https://hustleandchillwithnph.beehiiv.com/subscribeCONNECT WITH HEATHER:
Ask Heather a Question: https://www.heatherparady.com/ask Follow Heather on IG: https://www.instagram.com/heatherparady/ Access full show notes here: https://www.heatherparady.com/blog/79
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Feeling Overwhelmed by Too Many Ideas? Try This Trick Used by Professional Creatives
TOPICS FROM THIS EPISODE:
How innovation thrives within structureWhy setting rules can actually make you more creativeHow to use structure to grow your platformEPISODES MENTIONED:
Improve Your Short Form Video by Doing This | âȘ@BrendanKaneâŹhttps://www.youtube.com/watch?v=wiC8GU_ycmw&t=129sHow to Produce Better Content as a One-Man Show | George Sidiropoulos https://www.youtube.com/watch?v=oGBRZHeyFHo&t=17sThe Creative Process of Adam Rose https://www.youtube.com/watch?v=aTsYFUMx5oU&t=2sWATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady
CONNECT WITH HEATHER:
Ask Heather a Question: https://www.heatherparady.com/ask Follow Heather on IG: https://www.instagram.com/heatherparady/ Access full show notes here: https://www.heatherparady.com/blog/78
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A year ago, I started watching a ton of celebrity interviews, hoping to understand how actors, directors, and producers built successful careers in such an oversaturated industry. What I didnât expect, though, was to be captivated by the person interviewing them all.
Today, I connected with Jenelle Riley, an Emmy-winning journalist, playwright, and editor at Variety. She started out in Oregon with no industry connections but built her career through her brilliant writing and natural ability to connect with people.
Today Jenelle shares with us how to become an exceptional interviewer, from research and preparation to making a real connection with A-list guests. Whether you're aspiring to be a professional storyteller or just need some encouragement, you'll love this conversation with Jenelle Riley.
WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady
TOPICS FROM THIS EPISODE:
Putting yourself out there while building organic relationshipsAsking better questions, getting guests to open up, and knowing when to go off-scriptHow to stay present and grounded in any conversationCONNECT WITH JENELLE RILEY:
Instagram: https://www.instagram.com/jenelleriley/CONNECT WITH HEATHER:
Ask Heather a Question: https://www.heatherparady.com/ask Follow Heather on IG: https://www.instagram.com/heatherparady/ Access Full Show Notes Here: https://www.heatherparady.com/blog/77
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Putting yourself out thereâsharing your content, your ideas, your voiceâcan feel terrifying.
Over the past several years, Iâve interviewed over 1,000 people across different shows, and when it comes to confidence, three conversations stand out the most.
Each of these ideas is unique, but my hope is that one of them will be exactly what you need to push past fear and take action on what you know you're called to do.
đ„ WATCH EPISODES ON YOUTUBE: youtube.com/heatherparady
EPISODES MENTIONED:https://www.youtube.com/watch?v=PBcAws9Bysshttps://www.youtube.com/watch?v=kRhWvciRCUc&t=71shttps://www.youtube.com/watch?v=SRiKFGs7pck
TOPICS FROM THIS EPISODE:Stop waiting to feel confident. Confidence isnât a prerequisiteâdiscipline is.Confidence isnât about the absence of insecurity. Itâs about how you move through challenges and come out stronger.Leverage an alter ego. Stepping into a character can help you show up with more confidence.CONNECT WITH HEATHER:
Ask Heather a Question: https://www.heatherparady.com/ask Follow Heather on IG: https://www.instagram.com/heatherparady/ Access full show notes here: https://www.heatherparady.com/blog/76
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If you've ever felt like you're on the sidelines, cheering for others while knowing deep down you're holding yourself backâthis episode is for you.
I sat down with Rivky Gross, a somatic and subconscious-based practitioner, to explore the concept of the shadow artistâa term from Julia Cameronâs The Artistâs Way. A shadow artist feels the pull to create but hesitates due to fear, perfectionism, or self-doubt.
As Carl Jung said, âUntil you make the unconscious conscious, it will direct your life and you will call it fate.â Suppressing creativity can manifest as perfectionism, anxiety, or a deep sense of unworthiness. Many creatives fear being misunderstood or judged, keeping them from sharing their work. But the world needs more creators who dare to be fully themselves. If youâve been holding back, consider this your permission to create and share unapologetically.
SIGN UP FOR THE SHADOW ARTIST OUR WORKSHOP HERE: https://www.heatherparady.com/shadowartistworkshop
TOPICS FROM THIS EPISODE:
What it means to be a shadow artistâand how to know if you are one.How unexpressed creativity can lead to anxiety, self-doubt, and fear of visibility.The role of shadow work in reclaiming your creative power.Why creative expression mattersâeven if itâs not loud or profitable.Actionable steps to move from the sidelines into full creative freedom.WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady
CONNECT WITH RIVKY:
Website: https://www.rivky-gross.com/Instagram: https://www.instagram.com/rivkygross/CONNECT WITH HEATHER:
Ask Heather a Question: https://www.heatherparady.com/ask Follow Heather on IG: https://www.instagram.com/heatherparady/ Access full show notes here: https://www.heatherparady.com/blog/75
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How can you tell a BIG Story in Less Time? Here are three tips from experts.
TOPICS FROM THIS EPISODE:
How to break down big ideas using the âwatermelonâ methodWhy limiting your options will help you find the heart of the storyHow to start your story to get to the point fasterEPISODES MENTIONED:
How to Make More SPACE in Your Life for Creativity & Impact | Tyler Moore @tidydad | Episode 71Overcoming BURNOUT and Finding the HEART of the Story | Filmmaker @CarlosAndresCuervo | Episode 27Matthew Dicks: How to be a Better Storyteller | @matthewjohndicks | Author of StoryworthyWATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady
CONNECT WITH HEATHER:
Ask Heather a Question: https://www.heatherparady.com/ask Follow Heather on IG: https://www.instagram.com/heatherparady/ Access full show notes here: https://www.heatherparady.com/blog/74
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Introverts, did you know you have a competitive advantageânot just as a creative, but even in your business? Today, I connected with Margaret Soraya, an award-winning Scottish photographer, fine artist, and creative thought leader (and just an amazing human).
Proud to embrace her introversion, she spends a lot of time alone, sometimes weeks unplugged, yet still manages to sell out her creative retreatsâsometimes within minutes of being listedâand leads an engaged, loyal online community.
Running a business doesnât have to look just one way. Sometimes, we forget that we co-create our lives. If you feel trapped or pressured to be someone youâre not in order to âmake it,â Margaretâs story is for you. As she beautifully says, âThe more you get to know yourself, the better your work is.â
WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady
ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/73
TOPICS FROM THIS EPISODE:
The competitive advantage of being introvertedHow self-awareness drives creativity and businessHow she sells out retreats fast and builds an engaged online communityConnect with Margaret Soraya: https://margaretsoraya.com/
Ask Heather a Question: www.heatherparady.com/ask
Follow Heather on IG: https://www.instagram.com/heatherparady/
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Here are 3 Storytelling Myths DEBUNKED by Experts.
EPISODES MENTIONED:
How to be a Better Storyteller | @matthewjohndicks | Author of StoryworthyStorytelling Tips for Personal Brands | @SunYiCo | Episode 39Improve Your Short Form Video by Doing This | @BrendanKane | Episode 8TOPICS FROM THIS EPISODE:
Why stories should be boringWhy you donât need powerful wordsWhy you might NOT want to âchange things upâCONNECT WITH HEATHER:
Ask Heather a Question: https://www.heatherparady.com/ask Follow Heather on IG: https://www.instagram.com/heatherparady/ Access full show notes here: https://www.heatherparady.com/blog/72
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