Afleveringen

  • How Serving the Wealthy Elevates Who You Become

    How Serving the Wealthy Elevates Who You Become

    · Velvet Rope Playbook

    In this episode of The Velvet Rope Playbook, we’re going beyond tactics and client acquisition.

    We’re talking about transformation—your own.

    Because the moment you begin working with high-net-worth clients, everything changes.

    Not just your income.

    Your mindset.Your decision-making.Your personal standard.

    This is the story of Max Brenner—a 28-year-old junior advisor who didn’t look like he belonged in the room
 until he spoke up and shifted the conversation.

    What happened next didn’t just launch his career.

    It rewired how he saw himself.

    Inside this episode, we explore:

    How proximity to the affluent sharpens your confidence and thinkingWhat elite clients unintentionally teach you just by being around themWhy you stop playing small the moment you're in bigger roomsHow to go from "hoping to impress" to naturally commanding attentionThree internal shifts that happen when you move from selling down
 to serving up

    🎁 Want to elevate your business, brand, and identity by stepping into the world where the affluent make decisions?

    Request your free copy of The Affluent Marketing Blueprint—my Amazon #1 best-selling book—at 👉 GetWealthyClients.com


    #AffluentEffect #LuxuryClients #EliteClientAttraction

    #VelvetRopePlaybook #TrustedAdvisor #HighNetWorthClients

    #ConfidenceThroughProximity #LuxurySalesStrategy #PersonalElevation

    #SellingToTheWealthy #MindsetShift #AffluentMarketing

  • The Velvet Frame: How to Control the Way the Wealthy See You

    The Velvet Frame: How to Control the Way the Wealthy See You

    · Velvet Rope Playbook

    In this episode of The Velvet Rope Playbook, we’re exploring one of the most powerful—and least discussed—tools in affluent client attraction:

    Perception. Curated. Engineered. Delivered in silence.

    Meet Carter DuPont—a man you wouldn’t peg as a power player at first glance.

    No loud suits. No over-polished brand. No “top advisor” badge.

    And yet, when he walks into a room full of decision-makers


    People pause. They look again. They reposition themselves.

    Why?

    Because Carter isn’t just present—he’s framed.

    He’s not just a consultant.

    He’s “the guy that founder swears by.”

    “The one who only shows up at the right events.”

    “The one whose name gets passed, not posted.”

    Inside this episode, you’ll learn:

    What The Velvet Frame is—and how to build oneHow to shape perception so high-net-worth clients view you as elevated before you speakWhy showing up in the right places matters more than being everywhereThe subtle difference between attention and affiliationWhy the most powerful kind of marketing is when someone else tells your story first

    🎁 Want to stop chasing clients and start building a brand that gets passed quietly through elite circles?

    Request your free copy of The Affluent Marketing Blueprint—my Amazon #1 best-selling book—at 👉 GetWealthyClients.com

    #VelvetFrame #AffluentMarketing #LuxuryClients

    #TrustedAdvisor #EliteClientAttraction #VelvetRopePlaybook

    #StatusSelling #BrandPerception #QuietAuthority

    #HighEndSales #LuxuryPositioning #SellingToTheWealthy

  • Zijn er afleveringen die ontbreken?

    Klik hier om de feed te vernieuwen.

  • The “We Already Know You” Effect

    The “We Already Know You” Effect

    · Velvet Rope Playbook

    In this episode of The Velvet Rope Playbook, we explore a deeper layer of client attraction—one that lives beyond marketing funnels and polished personal brands:

    The art of presence without promotion.

    Meet Camille Stratton, a legacy consultant in Sausalito whose practice operates quietly—just like her clients prefer.

    No signage. No funnel. No social content.

    Just a reputation that travels ahead of her.

    Camille doesn’t “pitch.”

    She doesn’t “position.”

    She doesn’t try to be known by many.

    She’s remembered by the right few.

    Inside this episode, you’ll learn:

    Why the most powerful client introductions happen before you even know they’re happeningHow to cultivate a brand that gets mentioned in rooms you’re not in yetThe difference between being visible
 and being anticipatedHow Camille designs subtle cues of trust, elegance, and exclusivityWhat it means to build a business where your reputation speaks before you do

    🎁 Want to learn how to attract high-net-worth clients through subtlety, story, and strategy—without chasing or oversharing?

    Request your free copy of The Affluent Marketing Blueprint—my Amazon #1 best-selling book—at 👉 GetWealthyClients.com

    🔑 Hashtag Keywords:

    #LuxuryClients #AffluentMarketing #LegacyConsulting

    #TrustedAdvisor #VelvetRopePlaybook #EliteClientAttraction

    #SubtleBranding #WhisperMarketing #HighEndConsulting

    #StatusSelling #QuietAuthority #ReputationMarketing

  • How to Create a Brand That Whispers Power, Not Shouts for Attention

    How to Create a Brand That Whispers Power, Not Shouts for Attention

    · Velvet Rope Playbook

    In this episode of The Velvet Rope Playbook, we’re unpacking one of the most misunderstood truths in high-end marketing:

    Powerful brands don’t announce themselves. They are discovered.

    At the center of this story is a boutique law firm in Manhattan—no sign, no social presence, no ads. Just a name that carries weight in rooms where names matter most.

    This isn’t about reach.

    It’s about resonance.

    And no one embodies that more than the firm’s founder, Lillian Crest.

    Harvard Law. Wellesley.

    But you won’t hear her say it.

    Because she doesn’t lead with credentials.

    She leads with presence.

    Inside this episode, you’ll learn:

    Why elite clients are drawn to understatement, not overexplanationHow quiet brands often signal more power than loud onesThe psychology of strategic invisibility in high-net-worth circlesWhat it means to design a business that whispers—and still commands attentionWhy leading with poise, not proof, is often the key to trust at the top

    🎁 Want to build a brand that speaks to the affluent without needing to shout for attention?

    Request your free copy of The Affluent Marketing Blueprint—my Amazon #1 best-selling book—at 👉 GetWealthyClients.com

    #LuxuryClients #AffluentMarketing #StrategicInvisibility

    #TrustedAdvisor #VelvetRopePlaybook #EliteClientAttraction

    #StatusSelling #PowerfulBranding #QuietAuthority

    #HighEndSales #WhisperMarketing #SellingToTheWealthy

  • Don’t Be Relatable—Be Aspirational

    Don’t Be Relatable—Be Aspirational

    · Velvet Rope Playbook

    In this episode of The Velvet Rope Playbook, we’re flipping the script on one of the most overused, misapplied pieces of marketing advice:

    “Be relatable.”

    Because at the high end of the market, that doesn’t win you clients.

    It loses you gravity.

    Meet Julian Nance, a family office advisor in Aspen who works exclusively with clients who either own private jets—or could if they wanted to.

    Julian doesn’t do small talk.

    He doesn’t do "authentic vulnerability" posts.

    He doesn’t try to be liked.

    And yet, he’s built a multi-seven-figure firm on one principle:

    “People don’t want to relate to you. They want to rise to you.”

    Inside this episode, you’ll learn:

    Why affluent clients aren’t looking for someone who reminds them of their pastHow to build aspirational authority instead of social familiarityWhy your tone, body language, and aesthetic matter more than your backstoryHow Julian uses presence—not relatability—to command respectThe single most important mindset shift if you want to attract high-net-worth clients

    🎁 Want to stop blending in and start being seen as the authority in rooms where money moves?

    Request your free copy of The Affluent Marketing Blueprint—my Amazon #1 best-selling book—at 👉 GetWealthyClients.com

    #AffluentMarketing #LuxuryClients #TrustedAdvisor

    #VelvetRopePlaybook #EliteClientAttraction #AspirationalBranding

    #StatusSelling #HighEndPositioning #RespectOverRelatability

    #LuxurySalesStrategy #AuthorityMarketing #SellingToTheWealthy

  • The Hidden Cost of Mass Market Appeal (And How to Escape It)

    The Hidden Cost of Mass Market Appeal (And How to Escape It)

    · Velvet Rope Playbook

    In this episode of The Velvet Rope Playbook, we’re exposing one of the most costly mistakes professionals make when trying to grow their business:

    They chase visibility
 and lose value.

    Meet Trevor Madsen, an executive coach who did everything the marketing gurus told him to:

    Daily LinkedIn postsYouTube contentFunnels, freebies, and calendar linksStock video ads featuring slow-motion power walks through airports

    And it worked
 kind of.

    He got attention.

    He got leads.

    But he didn’t get leverage.

    Trevor’s calendar was full—

    But full of browsers, coupon-chasers, and “just curious” calls.

    The clients he actually wanted—the discreet, powerful, high-net-worth professionals—weren’t coming through the funnel.

    Because the funnel was built for everyone.

    And when your brand speaks to everyone?

    The people who matter the most stop listening.

    Inside this episode, you’ll learn:

    Why mass-market appeal is poison for high-end positioningHow broad messaging dilutes elite credibilityThe invisible line between “accessible” and “expendable”What Trevor did to reposition—and attract a different class of clientHow to shift from “look at me” energy to magnetize the right people

    🎁 Want to attract elite clients without chasing, pandering, or sounding like a personal development commercial?

    Request your free copy of The Affluent Marketing Blueprint—my Amazon #1 best-selling book—at 👉 GetWealthyClients.com

    #AffluentMarketing #LuxuryClients #TrustedAdvisor

    #VelvetRopePlaybook #EliteClientAttraction #MassAppealKillsStatus

    #LuxuryBranding #PositioningStrategy #HighEndSales

    #AuthorityMarketing #StatusBasedSelling #MarketingToTheWealthy

  • Status-Driven Branding: Why the Affluent Choose by Vibe, Not Value

    Status-Driven Branding: Why the Affluent Choose by Vibe, Not Value

    · Velvet Rope Playbook

    In this episode of The Velvet Rope Playbook, we explore a concept more powerful than pitch decks, processes, or pricing when it comes to selling to the wealthy:

    Social alignment.

    Meet Elise, a private spa owner in Palm Beach whose website says almost nothing about her credentials—

    But says everything about her standards.

    No pricing.

    No testimonials.

    No list of services.

    Just one unmissable message:

    She’s booked six weeks out.She only works with people she’d want to sit next to at Cipriani.

    Elise doesn’t lead with features.

    She leads with feel—and her clients don’t ask about value.They ask one thing: â€œDo you think she’d take me?”

    That’s the difference between being chosen
 and being sought after.

    Inside this episode, you’ll learn:

    Why high-net-worth clients don’t “shop”—they recognizeHow to build a brand that radiates insider energy without being flashyWhat Elise’s brand teaches us about selling trust without over-explainingHow to make clients want access to you—not just your offerThe one branding metric that matters at the top of the market: Do you feel like one of us?

    🎁 Want to learn how to build a brand that attracts the affluent by feel—not features?

    Grab your free copy of The Affluent Marketing Blueprint—my Amazon #1 best-selling book—at 👉 GetWealthyClients.com

    #AffluentMarketing #LuxuryClients #SocialAlignment

    #TrustedAdvisor #VelvetRopePlaybook #EliteClientAttraction

    #LuxuryBranding #StatusSelling #VibeSells

    #HighEndSales #LuxuryPositioning #SellingToTheWealthy

  • What the Wealthy Actually Want (Hint: It’s Not ROI)

    What the Wealthy Actually Want (Hint: It’s Not ROI)

    · Velvet Rope Playbook

    In this episode of The Velvet Rope Playbook, we’re dismantling one of the most common misconceptions about selling to the wealthy:

    That it’s all about performance. Numbers. ROI.

    It’s not.

    It’s about identity.

    Meet Edward Kim—a man with two homes, no interest in spreadsheets, and a decision-making lens that has nothing to do with returns
 and everything to do with who he’s becoming.

    He doesn’t ask, â€œWhat’s the yield?”

    He asks, â€œDoes this align with my story?”

    And that’s where so many advisors, consultants, and luxury professionals get it wrong.

    Inside this episode, you’ll learn:

    Why affluent clients make decisions based on identity, not dataHow to align your offer with who your client wants to becomeThe psychology of narrative-based purchasing at the high endWhy "value" is defined emotionally, not numerically, in luxury marketsHow to shift from selling outcomes
 to selling elevated self-perception

    🎁 Want to master the storytelling strategies that attract and retain high-net-worth clients?

    Grab your free copy of The Affluent Marketing Blueprint—my Amazon #1 best-selling book—at 👉 GetWealthyClients.com

    #LuxuryClients #AffluentMarketing #IdentityDrivenSales

    #TrustedAdvisor #VelvetRopePlaybook #EliteClientAttraction

    #HighTicketSelling #EmotionalROI #LuxurySalesStrategy

    #StatusSelling #StoryDrivenSales #SellingToTheAffluent

  • Dottie “Duchess” D’Amore and the Private Listing Problem

    Dottie “Duchess” D’Amore and the Private Listing Problem

    · Velvet Rope Playbook

    In this episode of The Velvet Rope Playbook, we’re not talking about elegance for its own sake—

    We’re talking about the strategic use of exclusion as a tool for attracting and elevating high-net-worth clients.

    Meet Dottie D’Amore—known in certain Naples circles simply as The Duchess.

    She drives a vintage Jaguar the exact color of her lipstick.

    She glides through rooms draped in linen like she’s the one who invented it.

    And when she enters? The air changes. So do the conversations.

    But behind the charm, there’s something sharper at play:

    Dottie doesn’t just attract attention.She curates access—and that is her power.

    Inside this episode, you’ll learn:

    Why exclusion—not inclusion—is the magnet of status-driven marketingHow the most unforgettable personal brands use mystery and boundary to generate demandWhy access to you must feel earned—not givenHow to build an aura of selective presence without seeming aloofThe difference between being liked
 and being remembered

    🎁 Want to learn how to attract high-net-worth clients through elevation, storytelling, and exclusivity?

    Get your free copy of The Affluent Marketing Blueprint—my Amazon #1 best-selling book—at 👉 GetWealthyClients.com


    #LuxuryClients #ExclusivityMarketing #AffluentBranding

    #TrustedAdvisor #VelvetRopePlaybook #EliteClientAttraction

    #PersonalBrandingForTheAffluent #StatusBasedSelling #LuxurySalesStrategy

    #MagnetismThroughExclusion #DiscreetPower #AffluentMarketing

  • The Power of Irrelevance — Why the Elite Trust Those Who Don’t Play the Game

    The Power of Irrelevance — Why the Elite Trust Those Who Don’t Play the Game

    · Velvet Rope Playbook

    In this episode of The Velvet Rope Playbook, we’re stepping into the shadowy elegance of true elite influence—the kind that isn’t broadcast, boosted, or optimized for engagement.

    Meet Augustin Laroque, a Paris-based consultant with no podcast, no newsletter, no LinkedIn carousel slides, and zero interest in the current conversation.

    He hasn’t posted on Instagram in six years.

    He doesn’t pitch frameworks.

    He doesn’t comment on trends.

    And yet—

    He’s the go-to name among the discreet elite:

    CEOs who only appear during shareholder meetingsHeiresses who buy historic estates under LLCs named after extinct birdsBillionaire philanthropists who sign donations with a watermark instead of a signature

    Augustin is trusted not because he’s known by many


    But because he’s known by the right few.

    Inside this episode, you’ll learn:

    Why irrelevance can be a strategic asset in high-trust, ultra-wealth marketsHow to build quiet authority that moves behind the scenesThe psychology of clients who don’t want trend-chasers—they want timeless advisorsWhy "being seen" is not the goal, and how relevance in elite circles works differentlyHow to position yourself as essential
 without ever being visible to the public

    🎁 Want to attract elite clients without playing the algorithm game or shouting for attention?

    Request your free copy of The Affluent Marketing Blueprint—my Amazon #1 best-selling book—at 👉 GetWealthyClients.com

    #LuxuryClients #QuietAuthority #AffluentMarketing

    #TrustedAdvisor #VelvetRopePlaybook #EliteClientAttraction

    #HighEndConsulting #InvisibleInfluence #DiscreetBranding

    #StatusSelling #RelevanceIsOverrated #PrivateClientStrategy

  • The Preference Archaeology

    The Preference Archaeology

    · Velvet Rope Playbook

    In this episode of The Velvet Rope Playbook, we spotlight a radically different path to success in the luxury market—one that defies the usual “more leads, more hustle” playbook.

    Meet Julien Park.

    No CRM.

    No lead funnels.

    No open house flyers or buyer consult scripts.

    And yet, over the last 18 months, he’s quietly closed deals for:

    A Formula One team principalA Swedish biotech investorA tech founder who asked for his real estate to be titled under an opera company

    Julien doesn’t do volume.

    He does precision.

    And he’s built his business around one concept most professionals ignore:

    When you’re known for nuance, you don’t need to compete for attention.

    Inside this episode, you’ll learn:

    Why serving the ultra-wealthy requires specificity, not scaleHow to build a brand based on discretion, taste, and tactical alignmentThe subtle messaging shift that attracts eccentric, elite clientsHow Julien positioned himself not as a closer—but as a confidantWhy the “weird requests” are often a test
 and how passing them builds status

    🎁 Want to build a business that doesn’t chase leads—but attracts high-net-worth clients who trust your discretion?

    Grab your free copy of The Affluent Marketing Blueprint—my Amazon #1 best-selling book—at 👉 GetWealthyClients.com

    #LuxuryClients #AffluentMarketing #PrecisionOverVolume

    #TrustedAdvisor #VelvetRopePlaybook #EliteClientAttraction

    #HighEndSales #DiscreetBranding #LuxuryRealEstate

    #StatusSelling #NuanceMarketing #PrivateClientStrategy

  • The Reverse Referral

    The Reverse Referral

    · Velvet Rope Playbook

    In this episode of The Velvet Rope Playbook, we’re exploring one of the most misunderstood principles in high-end client attraction:

    Availability signals status—and too much of it signals the wrong kind.

    Meet Lena Verrano, a private banker in Santa Monica whose voicemail rarely gets returned


    Not because she’s unprofessional—

    But because she’s intentional.

    Her message?

    “Thank you for reaching out. At this time, Lena is focused on serving existing clients. New inquiries are reviewed quarterly by referral only.”

    No urgency.

    No pitch.

    No link to schedule.

    And yet—her calendar is full.

    Her clients stay.

    And her name moves softly through corridors of quiet wealth.

    In today’s episode, you’ll learn:

    Why selective availability builds desirability in the luxury marketHow to structure scarcity without being unapproachableThe subtle signals that make you feel like “someone worth waiting for”Why affluent clients don’t chase availability—they chase alignmentHow to create brand boundaries that elevate your presence, not limit it

    🎁 Want to attract high-net-worth clients without chasing them, discounting yourself, or being “always on”?

    Get your free copy of The Affluent Marketing Blueprint—my Amazon #1 best-selling book—at 👉 GetWealthyClients.com


    #AffluentClients #LuxurySales #SelectiveAvailability

    #TrustedAdvisor #VelvetRopePlaybook #EliteClientAttraction

    #ScarcitySells #QuietAuthority #LuxuryServiceBusiness

    #AffluentMarketing #HighEndPositioning #StatusSignals

  • The Taste Transfer

    The Taste Transfer

    · Velvet Rope Playbook

    In this episode of The Velvet Rope Playbook, we’re exploring one of the most overlooked yet powerful elements of affluent client attraction:

    Atmosphere.

    Because at the top of the market, your expertise isn’t the only thing they’re evaluating.

    They’re tuning into your world. Your taste. Your aesthetic.

    And most importantly—how it feels to be around you.

    Today’s story centers around Colin Laramie, a Charleston-based financial advisor who technically manages portfolios—

    But his clients rarely mention the numbers.

    They talk about:

    His music recommendationsHis taste in stationeryThe dinner parties he curatesAnd the feeling they get in his converted carriage house studio-gallery

    Colin doesn’t just manage money.

    He manages mood, environment, and emotional status—and that’s what makes him unforgettable.

    Inside this episode, you’ll learn:

    Why atmosphere matters more than analytics in elite client decisionsHow taste and curation build trust faster than traditional expertiseThe subtle cues affluent clients pick up from your physical space and aestheticWhy your brand needs to feel like a world—not just a serviceHow to design interactions that make clients want to belong to your orbit

    🎁 Want to become the kind of professional whose taste sells as much as their talent?

    Download your free copy of The Affluent Marketing Blueprint—my Amazon #1 best-selling book—at 👉 GetWealthyClients.com

    #LuxuryClients #AffluentBranding #AtmosphereSells

    #TrustedAdvisor #VelvetRopePlaybook #EliteClientAttraction

    #TasteBasedTrust #LuxuryServiceBusiness #EmotionalSelling

    #SellingThroughExperience #AffluentMarketing #HighEndSales

  • The Zero-Ask Presence

    The Zero-Ask Presence

    · Velvet Rope Playbook

    In this episode of The Velvet Rope Playbook, we explore a quiet force behind some of the most exclusive client relationships in the world:

    Pull power.

    Because in high-trust, high-net-worth spaces, the professionals who attract the most discerning clients aren’t the ones shouting.

    They’re the ones who signal value by not asking for attention.

    Enter Vivienne Saint, a discreet advisor operating from an unmarked suite in Chicago’s Gold Coast—no logo, no sales pitch, no calls to action.

    Her clients?

    The kind who appear in footnotes, not headlines.

    The kind who value restraint over reach.

    And the reason they choose her?

    Because she doesn’t chase.She doesn’t pitch.And her silence says everything they need to hear.

    Inside this episode, you’ll learn:

    Why affluent clients are drawn to professionals who don’t ask for the businessThe psychology behind pull-based marketing and elite social signalingHow to cultivate presence and mystique in a way that attracts curiosity and respectWhy removing your pitch can make you more referableHow to build a business that grows through reputation, not outreach

    🎁 Want to learn how to position yourself so high-net-worth clients come to you?

    Request your free copy of The Affluent Marketing Blueprint—my Amazon #1 best-selling book—at 👉 GetWealthyClients.com

    🔑 Hashtag Keywords:

    #LuxuryClients #PullMarketing #AffluentBranding

    #TrustedAdvisor #VelvetRopePlaybook #HighEndSales

    #DiscreetPositioning #EliteClientAttraction #NoPitchNeeded

    #AffluentMarketing #MystiqueMarketing #LuxuryServiceBusiness

  • The Status Decoy

    The Status Decoy

    · Velvet Rope Playbook

    In this episode of The Velvet Rope Playbook, we explore a part of high-end client psychology that rarely gets discussed—but shows up everywhere behind the velvet curtain:

    The test of discretion.

    Affluent clients don’t just want excellent service.

    They want to know if you’ll respect the room when no one’s watching.

    They want to know if you can handle power without trying to harness it.

    Today’s story introduces Isobel Vance, a luxury consultant in Palm Beach who works with billionaires, heirs, and public figures navigating old-money waters.

    Her office?

    Unlisted.

    No signage.

    Private elevator.

    Everything about her brand whispers taste, privacy, and protection.

    But one of her most important clients—the kind whose name you’d recognize instantly—nearly walked away before they ever worked together.

    Why?

    Because she didn’t recognize him.

    And in his world?

    That was the exact confirmation he needed.

    Inside this episode, you’ll learn:

    Why discretion is more valuable than visibility in elite service marketsHow ultra-high-net-worth clients test your social awarenessWhat it means to create a brand that whispers instead of shoutsHow to attract clients who value privacy—without losing presenceThe fine line between being approachable
 and being accessible

    🎁 Want to learn how to attract wealthy clients through subtlety, strategy, and high-status positioning?

    Grab your free copy of The Affluent Marketing Blueprint—my Amazon #1 best-selling book—at 👉 GetWealthyClients.com


    #LuxuryClients #AffluentMarketing #TrustedAdvisor

    #DiscreetBranding #EliteClientAttraction #VelvetRopePlaybook

    #HighEndConsulting #LuxuryServiceBusiness #StatusSelling

    #PrivacyMarketing #OldWealthVibes #SellingToTheAffluent

  • The Psychology of Trust and Authority

    The Psychology of Trust and Authority

    · Velvet Rope Playbook

    In this episode of The Velvet Rope Playbook, we’re diving into one of the most powerful psychological levers you can pull in high-end client attraction:

    Authority.

    Because here’s the truth:

    Everyone—even the ultra-wealthy—feels a flicker of doubt when making a decision:

    "Will this work for me?""Am I making the right choice?"

    At the affluent level, they're not looking for information to ease that doubt.

    They're looking for authority—signals that you’re someone they can trust without second-guessing.

    Today, you’ll learn:

    Why affluent buyers seek proof of expertise before they seek rapportHow authority eliminates hesitation faster than persuasion ever couldWhy perception matters as much as reality when signaling expertiseThe simple ways to demonstrate authority without bragging or overexplainingHow affluent clients decide in seconds if you're someone they’ll follow—or someone they’ll filter out

    🎁 Want to position yourself as the trusted expert your ideal clients are already looking for?

    Get your free copy of The Affluent Marketing Blueprint—my Amazon #1 best-selling book—at 👉 GetWealthyClients.com

    #AuthorityMarketing #TrustedAdvisor #AffluentClients

    #LuxurySales #BuildTrustFast #VelvetRopePlaybook

    #EliteClientAttraction #SalesPsychology #PersuasionThroughAuthority

    #HighTicketSales #AffluentMarketing #StatusSelling

  • The Strategic Follow-Up — How to Stay Top of Mind Without Looking Like You’re Trying

    The Strategic Follow-Up — How to Stay Top of Mind Without Looking Like You’re Trying

    · Velvet Rope Playbook

    In this episode of The Velvet Rope Playbook, we’re talking about one of the most misunderstood moves in high-end sales:

    How to follow up without losing status.

    You’ve heard it said a thousand times:

    “The fortune is in the follow-up.”

    True—

    But when you're working with the affluent, the wrong kind of follow-up can kill a deal faster than no follow-up at all.

    Today’s story introduces Theo Lane, a private art advisor navigating the delicate art of following up with a billionaire client—

    without ever looking desperate, pushy, or too available.

    Inside this episode, you’ll learn:

    Why the affluent interpret eagerness as a red flag—not a complimentThe difference between strategic follow-up and “chasing”How to design reminders that elevate your brand, not erode itThe subtle signals that keep wealthy clients curious instead of closing the doorReal-world examples of how top advisors stay on the radar without losing their edge

    🎁 Want to master the art of status-based selling and make the right clients come to you?

    Grab your free copy of The Affluent Marketing Blueprint—my Amazon #1 best-selling book—at 👉 GetWealthyClients.com


    #LuxurySales #AffluentClients #StrategicFollowUp

    #TrustedAdvisor #VelvetRopePlaybook #EliteClientAttraction

    #HighTicketSales #StatusSelling #FollowUpWithoutChasing

    #AffluentMarketing #LuxuryClientStrategy #SalesWithStatus

  • The Hesitation Window — How to Let Silence Close the Sale

    The Hesitation Window — How to Let Silence Close the Sale

    · Velvet Rope Playbook

    In this episode of The Velvet Rope Playbook, we’re diving into a secret of high-end sales that almost nobody teaches—

    and even fewer master:

    Stillness closes. Talking too much kills.

    Today you’ll meet Caden "Stillwater" Price, a luxury watch advisor in Palm Beach who barely speaks—

    and yet outsells everyone in his boutique, month after month.

    Because when you're dealing with affluent buyers, overexplaining cheapens the experience.

    And real trust?

    It’s built in the space between words—not in the pitch itself.

    Inside this episode, you’ll learn:

    Why wealthy clients respond to presence more than persuasionHow to use silence as a power move (without feeling awkward)The psychology of the “hesitation window” in high-ticket salesWhy the right pause is more powerful than the perfect scriptHow to read the moment and let the client close themselves

    If you’ve ever felt like you're "talking your way out" of high-end opportunities, this episode will show you how to shift into presence that attracts—instead of pressure that repels.

    🎁 Want to master the art of selling to the affluent without chasing, discounting, or convincing?

    Grab your free copy of The Affluent Marketing Blueprint—my Amazon #1 best-selling book—at 👉 GetWealthyClients.com

    🔑 Hashtag Keywords:

    #LuxurySales #AffluentClients #SellingWithStillness

    #TrustedAdvisor #VelvetRopePlaybook #EliteClientAttraction

    #HighTicketSales #LuxuryMarketing #SalesThroughPresence

    #SilenceCloses #StatusBasedSelling #AffluentMarketing

  • Why Traditional Sales Strategies Fail in the Luxury Market

    Why Traditional Sales Strategies Fail in the Luxury Market

    · Velvet Rope Playbook

    In this episode of The Velvet Rope Playbook, we’re exposing a mistake that even the smartest firms make when selling to ultra-wealthy clients:

    Leading with logic instead of connection.

    Today, you’ll hear the story of a $5 billion hedge fund manager who walked out of a “perfect” investment pitch loaded with stats and returns—

    Only to commit $150 million to the exact same opportunity when it was framed around a legacy story instead of spreadsheets.

    Because at the top of the market, wealthy clients don’t buy facts.

    They buy what the facts mean for their identity, their legacy, their story.

    Inside this episode, you’ll learn:

    Why affluent clients tune out even “flawless” logical pitchesThe emotional layer wealthy decision-makers are always scanning forHow storytelling reframes financial, real estate, and consulting offers at the high-endThe invisible handoff that moves a deal from analytical to inevitableHow to build emotional resonance without sounding manipulative or staged

    🎁 Want to learn how to position your offers so elite clients lean in instead of checking out?

    Grab your free copy of The Affluent Marketing Blueprint—my Amazon #1 best-selling book—at 👉 GetWealthyClients.com


    #ConnectionOverData #SellingToTheWealthy #LuxurySales

    #AffluentClients #HighTicketSales #TrustedAdvisor

    #SalesThroughStory #VelvetRopePlaybook #EmotionalSelling

    #AffluentMarketing #LegacyBasedSales #EliteClientAttraction

  • The Calm Close: Handling Objections with Quiet Authority

    The Calm Close: Handling Objections with Quiet Authority

    · Velvet Rope Playbook

    In this episode of The Velvet Rope Playbook, we’re talking about something every professional faces—

    but few handle correctly when selling to the affluent:

    Objections that aren’t really questions—they’re tests.

    At the high end of the market, objections are rarely about needing more information.

    They’re about something deeper:

    “Do you belong in my world?”“Can I trust you under pressure?”“Are you going to get defensive—or stay composed?”

    Today, you’ll learn:

    Why high-net-worth clients throw "objections" that aren’t logical—they’re emotionalHow most professionals flinch, explain, or argue their way out of the dealWhat affluent clients are really looking for when they push backHow to pass the objection "status test" without losing your authorityElegant ways to reframe concerns without sounding desperate or defensive

    If you’ve ever felt rattled by a smart, skeptical, affluent prospect, this episode will show you how to stay in control—without ever chasing, pleading, or explaining your value.

    🎁 Want to learn how to position yourself as the trusted advisor affluent clients say yes to—without lowering your standards?

    Grab your free copy of The Affluent Marketing Blueprint—my Amazon #1 best-selling book—at 👉 GetWealthyClients.com

    #HandlingObjections #AffluentClients #LuxurySales

    #StatusBasedSelling #TrustedAdvisor #HighTicketSales

    #EliteClientAttraction #VelvetRopePlaybook #SalesWithAuthority

    #ObjectionHandling #AffluentMarketing #LuxuryServiceBusiness

  • Laat meer zien