Afleveringen
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In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Justin Sampson, CEO at Barb, the UK measurement JIC for TV advertising.
Sampson discusses:
- How Barb operates, including how measurement panels are created
- The evolution of panel-based measurement
- Solving the problem of zero-rated spots
- What is ‘fit for TV’ in an age of high-quality user-generated content
- Barb’s relationship with Origin, a measurement product created by ISBA
- The challenges of companies "marking their own homework" when it comes to measurement -
In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Jay Prasad, CEO at Relo Metrics, a specialist in measuring sports marketing and sponsorship.
Where local brands were once happy to associate with their hometown heroes without much demand for rigour in terms of the value of these partnerships, Prasad explains how this has changed with the influx of massive sponsors into sports across different media types. Relo Metrics measures the impact of sponsorship deals, from TV and social posts to in-stadium activations.
Prasad also discusses:
- The brands that took centre stage at the Olympics
- How sports sponsorships can go wrong for brands
- Untapped opportunities for advertising at sports events
- The extent to which programmatic has delivered on its promise -
Zijn er afleveringen die ontbreken?
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In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by David Pollet, CEO at Incremental - a company that looks to solve one of the major frustrations around retail media: measurement. The conversation explores:
The challenges and methodologies for measuring retail mediaHow effective closed-loop attribution really isRetail media's role in the marketing mixImplications of commerce media for the consumerThe future of privacy -
In this episode, Caroline Reynolds, Global Chief Digital Officer at T&Pm, joins Vincent Flood, Editor-in-Chief at VideoWeek. T&Pm was formed earlier this year when WPP merged two of its agencies, The&Partnership and mSix&Partners, positioning AI at the core of its operations. Reynolds discusses:
What clients are looking for right nowBringing creative and media back together under one agency roofHow T&Pm is preparing for the AI age and the impact of AI on agenciesHow clients view CTV today -
In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Ryan Spicer, CRO at Atmosphere, a streaming TV service for businesses. Atmosphere specialises in curated content for screens in out-of-home (OOH) environments, such as restaurants, bars and waiting rooms. Spicer discusses:
His entry point in media and advertising How the broadcasters dealt with the transition to digitalThe rise of Netflix and its disruption to the industryThe Atmosphere business model and its approach to measurementThe challenges of straddling the line between OOH and CTV -
In this episode, Thomas Bremond, SVP & CRO, International at FreeWheel, joins Vincent Flood, Editor-in-Chief at VideoWeek. Bremond discusses how FreeWheel has changed in light of its acquisition by Comcast, the role of social networks in TV distribution, and what it means to be a broadcaster in 2024.
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This episode features Andrew Casale, CEO of Index Exchange. He joins Vincent Flood, Editor-in-Chief at VideoWeek to discuss how he started Index Exchange, the state of publishing, the looming identity crisis and Google’s Privacy Sandbox, the blurring of the roles of the DSP and SSP, Index Exchange’s rapidly growing CTV business and where he’d invest $10 million today.
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In the first episode of 2024, Paul Wright, Head of Uber Advertising, UK and Ireland, joins Vincent Flood, Editor-in-Chief at VideoWeek. Wright has helped launch Uber's advertising business in the UK and Ireland, opening up the unique targeting potential of the Rides and Eats apps.
One year into the role, Wright lays out the direction of travel for the young ads business, including its video plans and first-party data offering. He also discusses his inroads into the industry as an early media sales employee at Sky, and reflects on his days at iAd, Apple's first advertising venture. -
This week’s guest on the VideoWeek Podcast is Elizabeth Anyaegbuna, CEO at 16x9, a contextual media agency who work with brands to create ads and content for brands across multiple channels. Elizabeth is also President of Bloom, an organsation that supports women in the UK communications industry, and a founding member of Join Our Table, a group celebrating female Black talent in the advertising industry. The conversation flows from Elizabeth’s early experiences in the industry, the role of content marketing and how to best distribute it, and the state of equality and inclusion in the industry.
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In this episode, Nicola Lewis, Global Chief Solutions Officer at GroupM, joins Vincent Flood, Editor-in-Chief at VideoWeek, to explore her personal and professional journey, her transition from sales to agency-side, and Finecast's rapid expansion since its inception in 2019.
The conversation follows Nicola's early forays into advertising, and the inspiring story of receiving a key promotion while undergoing treatment for cancer. She discusses the importance of support from her GroupM colleagues, the creative potential of TV, and the challenges of unifying measurement across 20 markets. -
In this episode we speak to various industry luminaries and some of the VideoWeek Villa partners about what they think are the big conversation topics in Cannes this year.
Joining Vincent Flood, Editor-in-Chief at VideoWeek are:
Nic McCarthy, Global Head of Creative Excellence at Wavemaker Samantha Adams, VP of Sales, Western Europe, and Tim Anderson, VP of Dmitrii Chebakov, CEO at BidscubeDavid Fisher, Industry Principal Media, Entertainment & Advertising at SnowflakeAugustin Decré, Regional Managing Director, SEMEA at Index Exchange -
In this episode Joe Evea, CEO at Media16, joins Vincent Flood, Editor-in-Chief at VideoWeek, to discuss the CTV advertising market. Media16 specialise in advertising sales, campaign management and content distribution, and bring children’s channels like Pop, Tiny Pop and Pop Max to the market.
The conversation topics include how Joe got started in the industry, the growth of FAST services and the role they're playing in the market, the opportunities for new entrants in CTV advertising, the considerations when dealing with the children's market, the role of data and the growing influence of the various CTV platforms. -
This week's episode is with Toby Jenner, Global CEO at Wavemaker. Toby joins Vincent Flood, Editor-in-Chief at VideoWeek to discuss how he got into advertising in the first place, Mark Reed as a leader at WPP, the macroeconomy and what he's seeing in terms of client strategies, the agency relationship with programmatic technologies, and the challenges facing agencies over the coming years.
VideoWeek events mentioned in the introduction:
VideoWeek Horizons, Wellcome Collection, London, February 23rd: https://horizons.videoweek.com/
New Video Frontiers, BAFTA & King’s Place, London, March 22nd-23rd, 2023: https://newvideofrontiers.com -
#35 Rob Christensen, SVP, Advanced Global TV, Sales & Distribution, at Vevo, the label-owned giant of music video streaming. Rob joins Vincent Flood, VideoWeek’s Editor-in-Chief, to discuss everything from about everything from Vevo’s offering, the company’s flourishing relationship with YouTube, the opportunities and challenges of scaling globally, and how to create a great company culture.
VideoWeek events mentioned in the introduction:
VideoWeek Horizons, Wellcome Collection, London, February 23rd: https://horizons.videoweek.com/
New Video Frontiers, BAFTA & King’s Place, London, March 22nd-23rd, 2023: https://newvideofrontiers.com -
Erin Schmidt is Chief Product Placement for BEN, an LA-based company that specialises in product placement in TV shows, movies and of course in influencer videos.
In this episode she joins Vincent Flood, Editor-in-Chief at VideoWeek, to explain how the world of product placement works.
How is product placement sold and measured? How do you go about getting your product in a TV show? And what makes good product placement vs a bad one?
Links:
BEN's Website
Referenced at the Beginning:
VideoWeek@DMEXCO
TV Rise -
In this episode, Tom Goodwin, who is a keynote speaker, consultant, author and TV host, joins Vincent Flood, VideoWeek's Editor-in-Chief, for a free roaming conversation that covers everything from the WFH debate, right through to Web3 and the metaverse. Also discussed is social media and how it's used today, Tom's own experiences with being aa social media star and Miami's growing technology scene.
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Lauren Wetzel is COO of Infosum, one of the companies at the forefront of digital advertising's privacy revolution. In this episode Lauren joins Vincent Flood, Editor-in-Chief at VideoWeek, to discuss how data clean rooms work, why she hates the term 'clean room', the extent to which they're actually delivering for advertisers today, and how they can be used in a variety of ways that go beyond simply matching datasets.
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This week's episode is something of a departure from the podcast's usual stomping ground of speaking to industry insiders. Instead it focuses on how the industry and wider society can deal with narcissistic leaders, during a time in history when both media companies and tech platforms are faced with challenges on balancing the spread of misinformation - something that is part and parcel of having a sociopathic narcissist at the helm - with the need to protect freedom of speech.
Our guest is Radhia Gleis, who was a member of Buddhafield, a cult that started in Hollywood in the 1980s. The group was the subject of a documentary, Holy Hell, which was produced by actor Jared Leto. Radhia also wrote a more comprehensive account of the cult in her book, The Followers, which explores the parallels between narcisstic leaders, most notably Donald Trump, and people like Jaime Gomez, Buddahfield's leader.
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Alex Khan is MD, International at Unruly, and is a veteran of the digital advertising space, having worked in influential roles in both EMEA and APAC.
In this episode Alex joins Vincent Flood, Editor-in-Chief at VideoWeek, to discuss his career working in various parts of the media and digital advertising space, his experiences in APAC, one of the world's most interesting and complicated markets, the state of outstream advertising, and how Unruly has been adapting to the CTV advertising market. -
This week's episode features Lisa Utzschneider, CEO at Integral Ad Science, a company that has been an industry leader on brand safety and fraud detection for some time now, but recently moved into CTV ad tech with the acquisition of Publica for $220 million.
Lisa joins Vincent Flood, VideoWeek's Editor-in-Chief, to discuss the acquisition, whether we're winning the war against fraud, brand safety on the social platforms, and her advice to people in the industry about how they can make a meaningful impact at their companies. - Laat meer zien
