Afleveringen
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There are lots of distractions going on in the world, but don't be distracted by how your business is going right now. We are now starting to clear up from the global pandemic known as Covid-19 and there were multiple billionaires made during that pandemic too. As many businesses folded, there were lots that flourished too. You maybe astounded that how the systems in place will benefit those who are granted access to those resources and tools. It sometimes feels like a never-ending process to how to make your business profitable and sustainable. Some access points and resources to capital could be denied to you because of the size of your business, your market reach, your profitability, etc. There three things that can happen to a business, it has survived, thrived, or died. Drop your ears in the earphones and tune into the latest episode right here...
#businessloans #buisinessmindset #businessequity #businesspractice #revenue #revenustreams #accesstocapital #loans #capital #resources #capital #deniedcapital #businesstips #businesssavy
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It is sometimes astounding when you see some of the number of "followers" some businesses and entities can have on social media nowadays. Hell, even some single person in the world can have 75 million followers, and you have to think that is a lot of people. Most of the time those examples just mentioned have marketing budgets and marketing teams behind them to help accomplish those goals.
Everything is basically a popularity contest and how can you prove popularity on social media? Followers, subscribers, likes, and shares are what they use to give quantitative value to popularity and audience reach through their perspective platforms. The problem is that there are plenty of ways to "inflate" all these numbers on social media.
Has anyone gotten this email or direct message?
"I'll promote your podcast through social media pages like as ( Tw*******, Fa*******, Li******, or Go*****) and help you get more downloads and more subscribers in the iTu**** store. You will start to see results in your analytics. You will start to see results in your analytics almost instantly. From there your podcast/business will continue to grow and grow. I can do this for $500 USD monthly. Ready to start now?" This sounds too good to be true, but you sign up. For two months you see exponential growth and the first month after you have let it go, BAM back to reality. So, what did you really pay for? Tune in to this episode and see did you/them pay for the social media bots!!!!
#algorithmbots #socialmediabots #socialmediamarketing #paidads #adsspin #followers #likes #subscribers #shares #repost #reshare #fakestats #views
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If it doesn't make dollars, then it doesn't make cents. lol We all have bills to pay, money to be made, and goals to conquer in our lives. The one way those all happen is by earning the money you need as an employee or making the money you need as a business owner. I will us myself as an example and let everyone know, I am all about making as much money as I can to help provide for my family. So yes, I have not been at the same job for forever as some people may have thought. I average about 3 years with a company and thing I usually find greater pastures to explore. The old days of spending 20-30 years working for the same company are few and far between now. That is for a few reasons: corporate greed, the invention of the internet, and the change in the type of workers who are doing the jobs now. Loyalty has been replaced with hunger for adventure, thirst for more money, and the dissipation of not fearing the unknown.
With African Americans still only being in corporate America about 60 years we have now gotten a better understanding about the "game" that is played around us. Why spend 10 years at a company with minimal increase in pay or status, when you can search for a better job (preferably while you have one). Once you find your better job, then you leave that old job behind you. It is ok to say I have worked for 3 different companies in the last 10 years. If you get questioned about it in an interview, your response is, " I found a better job or a better opportunity to support myself or my family". Don't feel bad either because other people call it climbing the corporate ladder but some of us may look at it a job hopping. Tune in to this episode to see if you are the one who is trying to climb the corporate ladder.
#climbingthecorprateladder #jobhopping #jobhistory #workhistory #salary #wagescale #raises #401K #retirementfunds #corporatefilings #coporateamerica #jobsearching #jobtitles #qualifications #collegegraduate #collegedegrees
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Business owners need to be able to find stress relief techniques to help with their mental stability.
There is the notion that you are a business owner 24/7 and 365 days a year, and that is all find and
dandy until it is not. Business owners are still one thing at their core and that thing is human. We try to
push through all the ups and downs, but all those events can take a toll on you and your business. You
will have to find ways to help you destress as a business owner and we are discussing some of those
methods in this episode. One of the first things that come to mind is doing something with your family
and those closest to them. Family time and fun family activities are great ways to take your mind off of
things. The feelings of joy and happiness can be a monumental stress relief for business owner. We also
discuss quite a few other ways to help entrepreneurs destress themselves and keep their sanity as being
business owners. Business owners tap in and see if we can help you all out!!!!
#businessowners #destressing #stressrelief #businessstress #overload #takeabreak #struggle #pressure #pressurepoints #familyfun #detach
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Business owners have a due diligence to perform standard business practices. The practices can be defined as practices that must be followed while working for an organization. We are using this to piggyback off of our episode of Using Other People's Money. Financial institutions or financial lenders have a standard way of conducting business and small business owners are entitled to be treated fairly and properly throughout the process of looking into borrowing money. The business practices we refer to are the methods, procedures, rules, or tactics that a company follows in pursuit in its objectives to provide information of what their lending process or processes include. It is imperative that especially minority small business owners like us demand we get the same treatment as those larger companies get from lenders. There should not be in hidden agendas, hidden rules, or pitfalls not made away to the potential borrower from the beginning of the lending process. We have been encountering some issues with our loan officer from our financial lender and we have demanded that we get the same treatment as other real estate investment customers. Tune in to this episode to see how we are holding them accountable to the standards of business set forth by the business areas they deal with on a daily basis.
#fianciallending #businessloans #standardbusinesspractices #smallbusinessloans #predatorylending #businessminset #businesssavy #businessplan #businesstips #understandingbusiness
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How does a business survive? One of the main ways is constant and good financial stability. That financing can come from other people's money, or OPM. OPM is referring to borrowed capital that is used to increase the potential returns as well as the risks of a particular investment. This money must come from legal financial intuitions or registered entities to avoid legal ramifications. Business owners can use legal OPM to upgrade their business, take own investors, purchase items for their business, etc. Using OPM is not a fairly new concept, but it has had a lot of overhauls regulation wise in the past few decades. We are mainly here to discuss legal OPM use and how sometimes you can get more than you bargain for.
We have been very upfront about our adventure into the real estate world and one of main hurdles was obtaining OPM. Our OPM we obtained from a financial lender took us over six months. We had already spent the previous 10 months we were working with another financial institution for them to ultimately tell us they were not able to do commercial lending at that time (talk about being strung along). Yet we are now in the demolition of our 12-unit apartment complex renovations almost 3 years after we officially purchased the property. That part in itself is almost a 31-year journey for me alone. We want you all to tune into this episode to really understand how you may be able to access OPM and the string that come along with that money as well.
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EPISODE 100---We have hit the century mark for our published episodes, and we want to thank each and every one of you for tuning in to us.
This episode is a very special one for us because this is where we are giving our listeners insights into our past, ringside seats to our present lives, and a vision board to how we are trying to shape our future and our daughter's futures as well. The definition of the word "Legacy" is something that is passed on. Yet like most things, Legacy can take on many forms. A Legacy may be monetary or your assets, or like we discussed in earlier episodes about Generational Wealth compared to Generational Assets.
In the year of 2024, we as African Americans are seeing increases in certain areas. but decreases in others. These conditions have come about mainly due to legacies that were established well before the time captured at this moment. Those legacies left influence, money, and power to control the factors, measures, and decisions that benefit them the most. In this episode we talk about how we are now dealing with Legacies that are now spanning multiple generations, connecting past, present, and future, relaying messages of hope, fight, determination, knowledge, and perseverance.
Great Fitting Spring/Summer T-Shirt: High-Quality and Comfortable - Watch4TheHook Apparel Website
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In the world of social media, the algorithm which is a set of instructions that is designed to accomplish a task can be one of your best assets. Hopefully the main task you want it to do is bring attention to your company, find you some new customers, and bring your old customers back again and again. The success of these algorithms that are specified to help your business grow are crucial and not to be taken lightly. Especially if you are paying for advertising and these algorithms are not properly synced to your target or projected customer audience. We already talked in our "You Have to Pay to Play" episode how you have to spend money to potentially make money. Then think about you spending money for said algorithms and they are "flawed" from inception. That could be potential time and money wasted that your company really needed and possibly not recoup a financial reward from either.
Algorithms are mainly problem solvers. One of the biggest problems for small businesses is getting front of more people. Lots of people don't understand that an algorithm takes time to collect, analyze, and plot a strategy to achieve the goal the goal they were created for. Take this example, a company pays for 90 days of advertising with an advertising firm. The algorithm is created day 1. Days 1-30 the algorithm if collecting data. Days 31-60 the algorithm is now "tweaking" itself and trying to get "smarter". Days 61-90 the algorithm is now seeking and finding those potential customers your business surely needs. Tune in to this episode and listen to how you can deal when the algorithm is not being productive.
Business Monetization Assessment Call: Monetize Your Podcast - Watch4TheHook Apparel Website
Green T-Shirt w/ Island Vibe & Perfect Fit Features - Watch4TheHook Apparel Website
#algorithm #paidadvertising #advertisingagency #money #smallbusinesses #businesstips #analyzingdata #targetcustomer #targetaudience
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In the world of being an online, ecommerce-based business owner we have learned that internet advertising is a way of life. The hard part is that we all have a price to pay to help advertise our business. It may cost you a little, or it may cost you a lot, but nevertheless it will cost you. Advertising on social media has become more expensive as the years have gone by. There has been a significant price hike since the pandemic as well. It may even look like some social media channels are pricing out some small businesses. Some of these advertising packages are way more than some of these businesses can budget, so then they have to figure out more economical ways of trying to get their business in front of the masses. This where we talk about you have to pay to play in the latest episode of the Watch4TheHook Business & Entrepreneur Podcast.
Business Monetization Assessment Call: Monetize Your Podcast - Watch4TheHook Apparel Website
Podcast Merchandise Sales: A Mini Course for Monetization - Watch4TheHook Apparel Website
#advertisingbudget #posting #ecommerce #onlinesales #socialmedia
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The world was forever changed in March of 2020 in more ways than three. The Global Pandemic known as Covid-19 made the world come to a standstill. While the world was on pause, the business world came to a screeching halt as well. While the corporate business world was figuring out how to keep going, even to the point lots of individuals found avenues to start some small businesses, and I use the term some loosely too. lol
Hundreds of thousands of small businesses were created due to the pandemic. Whether they were legal or illegal is not for us to judge, but all these newly created businesses came with a price for many other small business owners. The United States government created the Paycheck Protection Program (PPP) to help legitimate small businesses keep paying W2 based employees and keep their small business a float while it was being negatively impacted by the pandemic. What eventually happened was there ended up being a lot of "fake" businesses being created and also a lot of internet-based businesses were launched as well. We launched in the pandemic but had planned to launch in a normal world, but we know how that all turned out.
Now that we are in the post pandemic world, and now the United States government is telling "most" small business owners, the bill is due. They have changed the tax laws in so many ways that it is almost a punishment to the legitimate small business owners. They have taking away a lot of the "help" that used to be available to certain small businesses, but just tune into this episode to hear how you are sticking it out is still an option for most of us.
Podcast Merchandise Sales: A Mini Course for Monetization - Watch4TheHook Apparel Website
#pandemic#taxlaws#PPPloan#employee#employer#explorepage#businesstips#businessloan
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We as a people have always been a close nit community regardless to what some people may say. We as a culture are innovators, needle pushers, trend setters, etc. but we are not benefitting the most from the outstanding contributions we have made to society as a whole. Getting these two aspects to getting back closer in alignment is paramount to us as a people, surviving, and striving going forward.
We launched Watch4TheHook Apparel Brand because we wanted to give something to our culture. We saw a need for some positive messaged based apparel for our people to have access to. Sometimes we see a trend or fad of negative messaged based apparel running rapid in our culture, and we are not a negative minded people. You cannot be as revolutionary as we are as a people and be having a negative spirit.
We love the community aspect of what Watch4TheHook Business & Entrepreneur Podcast offers to our listeners. We started this podcast as a form of giving back to our community of small business owners. This podcast aims to uplift those who have stepped out on faith or bet on yourself to achieve the greatness you are seeking in life. Tune into this episode to hear about there is culture, then there is community.
Podcast Merchandise Sales: A Mini Course for Monetization - Watch4TheHook Apparel Website
#community #culture #ittakesavillage #comingtogether #trends #fads #reality #helpingoneanother
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Confusion in your business or about your business can stifle the growth of your business. This can be dealing with your business logo, concept, implementation, or even how the customer interprets what your business actually is. Take us for instance, Watch4thehook as a brand plays up on the metaphorical use of the hook. But when we first started out in 2019, we played upon the physical hook from boxing. It was not until after being asked time and time again do we teach boxing that we realized our brand messaging was as clear as muddy water. This is where we started to realize if we have to keep explaining it over and over again, then our audience is not getting what we are presenting to them.
We also have learned how to keep design concepts simple to help make sure our graphics can truly be understood by our customers and audience. We have already talked about how simple is not boring. We have noticed that simple of the simplest designs produced have been some of the most profitable. Also, it could be that lots of people gravitate to designs where they don't have to think or induce deep thoughts from them.
The main thing we have taken from our five years of being in business is that your brand logo, designs, concepts, brand strategy, brand image has to be clear to others than just you and your business partners.
Watch4thehook: A Black Owned Apparel Company and more
Shop Now for Unique Black Owned Statement Based Apparel (watch4thehook.com)
Podcast Merchandise Sales: A Mini Course for Monetization - Watch4TheHook Apparel Website
#businessstrategy #designconcepts #translation #branding #implementation #explanations
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Just when you think you have things all figured out, the rules change, and no one told you about it. This can happen to business owners on a daily basis. You feel like you are about to do something great in your business and then it misses the mark again. It feels like they keep moving the goal post so to say. One of our latest frustrations comes from the Internal Revenue Service (IRS) on what qualifies as qualified business income (QBI). QBI is the net amount of qualified items of income, gain, deduction, and loss from any qualified trade or business, including income from partnerships, S corporations, sole proprietorships, and certain trusts.
So, what has us all in an uproar? M&T Parker LLC is a partnership with 0 W-2 wage paid employees. That means we cannot submit W-2s as a form of business tax deductions. So, for small businesses like us, we sometimes may have to rely on business deductions as a form of loss to help with tax write offs. QBI also deals with the amount of liquid cash you have put into your business as well. Example, if I put $10,000 cash into my business and I had $12,000 in deductions or losses, you can only file up to $10,000 in losses only because you only put in $10,000 cash into your business. They are basically limiting the amount of deductions and losses a business can file based on the cash they put into their business. Once again it is another way, they keep moving the goal post for small to medium business owners.
Shop Now for Unique Black Owned Statement Based Apparel (watch4thehook.com)
Podcast Merchandise Sales: A Mini Course for Monetization - Watch4TheHook Apparel Website
#taxseason2024 #smallbusiness #taxdeductions #qailifiedbusinessincome #taxfiling #W2 #wages #income #taxableincome
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Sometimes for business owners thinking outside the box is not the issue, being placed into one from the start is the major problem. This imaginary box can sometimes stifle a business's path for growth and success. We have struggled with the imaginary boxes ourselves, for instance, "oh y'all sell t-shirts." Well, we do, but that is not all we have ever sold, but we have learned to not let boxes fold in on us as well. Your business can be placed in a box by customers, observers, or other vendors as well.
These boxes don't have to define your business, they can help you to work harder at making your business standout. One of our biggest ways to stay out of our box as being a "lifestyle" brand was to go through brand development. Dailing in a brand strategy, brand mission, and brand vision can help your brand to stand out. Your branding material such as business cards, promotional materials, etc. will play a part in standing out as well.
These imaginary boxes placed on your business are another version of a Hook that you will have to deal with. These boxes are trying to deny you the greatness you are envisioning for your business. Please stay vigilant and know that your love and passion for your business will always be needed.
https://watch4thehook.com/
https://watch4thehook.com/about/
https://watch4thehook.com/product/podcast-money-merch-potential-monetization-call/
#boxedin #businessstrategy #businessplan #businesspodcast
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Small and Medium sized businesses are the backbone of the American economy, yet we rarely get the financial help that large businesses get. I have seen stats were only between 13-30% of small businesses get financial backing from financial institutions or banks. Looks like the deck is stacked against those who are supposed to help keep this boat afloat. The Federal Reserve Bank's Small Business Credit Survey. a staggering 85% of small businesses are experiencing financial difficulties in 2021 alone. How can almost 9 out of 10 small businesses need financial support and probably won't get it from financial institutions.
Lots of small businesses apply for business loans for a variety of reasons: inventory purchases, cash flow for everyday operations, payroll expenses, and even debt consolidation/refinancing. All those a vital to a business succeeding and thriving. Yet, this road maybe blocked due to the fact the financial institutions are not lending to certain businesses at that time. An even steeping step down is that only 7.2% of Total Loans are approved to Black or African Americans. Another fun fact is only 3.9% of Total Loan Dollars are also awarded to Blacks or African Americans.
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#moneymatters #businessloans #financialinstitutions #bigbanks #smallbanks #operationalfunds #funding #microloans #loaneligibility #loanapproval #SBAloan
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This episode we are pulling back the veil even more and giving you all a front row seat of how a married couple can build together. We are going back as far as 2011 and bringing you all along for our journey to 2024. This journey will tell you about the sacrifices we have made individually and collectively as a married couple. We have had many personal challenges that have help us grow personally and professionally. The education my wife and I have obtained over the years has helped us to grow professionally. This episode we are hoping to show that building together personally can help you build together as business owners.
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#buidlingabusiness #businessprogess #teamtogetherness #marriedcouple #businesscouple #sacrafices #teamplanning
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Small businesses face many disadvantages as compared with large businesses. As being a small business, we even see the different levels that fall under what being a small business really means. We have dome to find out there are two metrics used to reference small business sizes. The number of employees and average annual revenue. Speaking in general, the Small Business Association (SBA) defines a small business as an independent business with fewer than 500 employees. Now that average annual income metric for small businesses can vary by industry. That is some fenagling for your ass right there. You will come to find out most small businesses have 50 employees all the way down to 1 on average. Watch4TheHook has 2. lol
We have realized that other small businesses may have more employees, more revenue, and all that etc. That still doesn't mean we should not be in business. It just means we have to be more resourceful, more strategic, more financially savvy to how we run our business. Has that always worked out in our favor, no but that is the acceptable risks we have chosen to accept as business owners. Honestly it gives us some swag with our small business asses. lol Tune in and hear exactly our attitudes towards being small business owners.
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#businessstrategy #smallbusinessassociation #smallbusiness #smallbusinessloan #smallbusinessmindset #businessplan #acceptablerisk #smallbusinessemployer #smallbusinessemployee
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One of the best ways to keep your business in good standing is to properly file all taxes associated with
your business. Taxes are like Thanos, they are inevitable. Lol All jokes aside though, being behind on
paying your business taxes can get you and your business some unwanted attention from a number of
agencies. Our company’s actual name is M&T Parker LLC, and we do business as Watchforthehook. We
have never filed business taxes as Watchforthehook ever. Rule number is to file the taxes under the
name of company associated with the proper employee identification number (EIN) or taxpayer ID
number with the Internal Revenue Service (IRS). Listen, we have seen lots of businesses who tried to
deceive state and government agencies and ended up paying a hefty price for those deceptive
practices.
Business taxes are usually due before personal taxes are due, so keep that in mind too. Also
understanding and filing the proper business deductions when filing business taxes is crucial as well.
These deductions can lessen the money owed to the IRS or other agencies. The money generated or
lost form your business will then have to be applied as earned income or net losses applied to the
money you earned personally the previous tax year. Tune in this episode to understand why properly
filing your business taxes are necessary.
https://watch4thehook.com/product/podcast-money-merch-potential-monetization-call/
https://watch4thehook.com/product/black-form-fitting-t-shirt-polyester-cotton/
#taxes #filingtaxes #businesstaxes #personaltaxes #deductions #earnedincome #businessmindset #applepodcast #smallbusinesspodcast #smallbusiness #IRS #money #moneymaker #businesspractices #makingmoney #taxevasion #taxpenalty
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Like many things in life, your business will need you to give it things to help it grow. Improving your business is a very helpful way of nurturing your business. Implementing systems, functional brainstorming, and thinking forward are some ways to positively help your business grow. Business owners always are looking for ways to help their business work better and more efficiently. We can remember the 2019 version of us, and we can think of a number of ways we have nurtured and put in sweat equity with Watch4TheHook. Communication is also a great way to help move your business along. Communicating with employees and customers are vital to a successful business. Also don't be afraid to fail. Most people believe failure is not an option, but we believe in surviving the Hooks. It is ok to try different things in your business in order to see what can actually work for it. Tune in this episode to see what other ways are out there to nurture your business.
Podcast Money Merch Potential Monetization Call - Watch4TheHook Apparel Website
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Podcast Merchandise Sales: A Mini Course for Monetization - Watch4TheHook Apparel Website
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#nurturing #progress #implementation #improving #business #entrepreneur #helping #businesspodcast #businessmindset #entrepreneurpodcast #businessstrategy #onlinepodcast #smallbusinesspodcast #podcastaddict #podcastnetwork #inspirationpodcast #podcastlife
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Owning your intellectual property (ip) is a great way to protect you and your business. It is hard to
predict what will be the next big thing business wise, but as a business owner you have to do your due
diligence to protect what you have created and brought to fruition. There are some ways legally you can
protect your intellectual property from being stolen or infringed upon illegally. You can get your
intellectual property protected by The United States Patent and Trademark Office (USPTO). The United
States Patent and Trademark Office (USPTO) is the federal agency for granting U.S. patents and
registering trademarks. Does it take time, yes it does, but anything worth having is worth putting forth
the effort to have. You can also Copyright your intellectual property too. Copyright is a form of
protection provided by the laws of the United States to the authors of “original works of authorship”
that are fixed in a tangible medium of expression. An original work of authorship is a work that is
independently created by a human author or authors, and possesses at least some minimal degree
of creativity. You can do your research and see which form of protection is best for you and your
country.
In this episode we talk about the now three applied and accepted USPTO trademark Watch4theHook
owns. We (me and Tatiana) filed all the paperwork and paid for it on our own. We have had questions
and we know whom inside the USPTO to reach out to and get those questions answered. Tune in to this
episode and find what you need to see if you need to protect your intellectual property.
Podcast Money Merch Potential Monetization Call - Watch4TheHook Apparel Website
https://watch4thehook.com/product/short-sleeve-red-think-about-things-differently-crew-neck-t-shirt/
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#protectingproperty #businesspodcast #entrepreneurpodcast #intellectualproperty #protectingwhatisyours #creativity #posession #research #USPTO #paperwork #ownership #owner #ip #copyright #infringement #theft
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