Afleveringen
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Timestamps:
00:52 Discussing Target Audience
01:40 Horror Stories of Target Audience
05:14 Challenges in Messaging and Segmentation
14:23 Examples of Poor Market Segmentation
21:49 Effective Segmentation Strategies
32:15 The Power of Storytelling
34:35 Understanding Your Audience
38:19 Innovative Research Techniques
Show Notes:
Mercury EqualsArc BrowserFigmaDevin ReedClayton ChristensenOur website -
Timestamps:
0:00 The one word most miss in "product marketing" with Becky Trevino
00:16 Introduction and Hosts Banter
01:08 Introducing Special Guest Becky Trevino
01:55 Becky's Career Journey and Unique Perspective
02:49 Are Product Marketers Actually Marketers?
05:05 Defining Product Market Fit
07:44 Product Marketing Superpowers
10:12 The Art of Storytelling in Product Marketing
15:31 Torture Chamber: Tough Choices in Product Strategy
19:08 Should Product Marketing Live Within Product?
22:38 Building Strong Relationships with Product Managers
23:09 Navigating New Challenges in a New Role
24:50 Leading Commercial Reviews and Gaining Respect
26:03 Balancing Technical and Marketing Perspectives
27:55 The Role of AI in Product Marketing
33:33 Balancing Present Offerings with Future Roadmaps
Show Notes:
Becky Trevino LinkedIn
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Zijn er afleveringen die ontbreken?
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Timestamps:
01:05 Dave's Journey and Podcasting Tips
04:18 The Importance of Product Marketing
06:16 Early Stage Marketing Strategies
13:29 Building Trust and Influence in Startups
20:24 Positioning and Messaging Challenges
24:42 Addressing the Decline in Win Rate
25:24 Importance of Executing Positioning
25:57 Casual Conversation and Personal Interests
26:58 Messaging Torture Chamber
27:31 Marketing Strategies: Brand vs. Content
29:14 Event Marketing Insights
30:59 Simplifying B2B Marketing
34:38 The Role of Podcasts in B2B Marketing
41:23 Conclusion and Upcoming Events
Show Notes:
Founder Brand
Dave LinkedIn
Dave Kellog Blog
Exit Five Community
The Exit Five Podcast
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Timestamps
00:20 Guest Introduction: Anna Borbotko
06:17 TomTom's Evolution and Market Strategy
10:25 Challenges and Strategies in Enterprise Product Marketing
12:48 Cold Outreach Pilot Program
16:27 Enterprise vs. Startup Dynamics
18:30 The Evolution of Software Buying
19:13 Challenges in the Automotive Industry
19:32 Simplifying the Buying Process
20:47 Sales and Buyer Enablement
23:25 Marketing's Role in Buyer Enablement
26:15 The Importance of Effective Collateral
29:44 The Torture Chamber
33:17 Anna's Initiatives and Final Thoughts
Show Notes:
Annaâs LinkedIn
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Timestamps:
00:00 Introduction and Host Introductions
01:18 The Importance of Training in Product Marketing
01:54 Identifying Unique Superpowers
07:18 The Value of Formal Education and Certifications
16:42 Applying Knowledge in Real-World Scenarios
19:41 Leveraging Data Analytics in Product Marketing
26:13 Continuous Learning and Networking
33:01 Conclusion and Newsletter Promotion
Show Notes:
Million Dollar ConsultingYi Lin Peiâs The PMM Dream Job Blueprint Ready for LaunchB2B Messaging CourseYerba MATTTEEEEEE -
Timestamps
00:00 Introduction and Host Intros
01:07 Meet Our Guest: Carlota Guell
03:28 Are Product Marketers Actually Marketers?
08:18 B2B vs B2C Marketing Insights
20:36 The Emotional Buying Pyramid
24:22 Fun Lightning Round with Carlota
26:43 Closing Remarks and Where to Find Carlota
Show Notes
Product Marketing Stories podcast
Carlota Guell's LinkedIn profile
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Timestamps:
00:00 Welcome to the Misfit Podcast: Unveiling the World of Product Marketing
00:16 Special Guest Harvey Lee: From Business to Rockstar
01:45 The Great Debate: Are Marketers Really Marketers?
05:14 A Dive into Marketing History with the McElroy Memo
12:01 The Evolution of Product Marketing in the Digital Age
18:43 Navigating the Pathways to Becoming a Full Stack Marketer
21:45 The Journey from Sales, CS, to Product Marketing: A Comparative Analysis
26:42 Debunking Marketing Myths: Beyond 'Build It and They Will Come'
27:58 The Importance of Marketing Training and Accessibility
28:51 Harvey's Journey: Leaving PMA and Embracing Advisory Roles
34:16 The Power of Fit in Hiring and Career Growth
38:29 Mastering Product Marketing: Skills, Training, and Community
41:13 Harvey Lee's Insights: Full Stack Marketing and Beyond
44:16 Connecting with Harvey Lee: Books, Awards, and More
Show Notes:
â Below the Waterline Newsletterâ
â Get his book Backstage Passâ
â Harvey's Websiteâ
â Harvey's LinkedIn â
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Show Notes
0:00 Standing tall in a "layoff-heavy" PMM job market w/ Yi Lin Pei
00:00 Welcome to the Misfit Podcast: Unveiling Product Marketing Mysteries
00:17 Introducing Yi Lin Pei: From Visual Artist to Product Marketing Pro
03:03 The Unique Role of Product Marketers: Strategists, Not Just Marketers
06:07 Mastering Product Marketing: Strategies for Success and Growth
10:15 The Torture Chamber Game: Tough Choices for a Product Marketer
21:05 Navigating Layoffs: Yi Lin's Perspective and Support for PMMs
21:39 Navigating the Challenging Job Market: Strategies and Insights
22:51 Differentiation in Job Applications: Standing Out in a Competitive Market
23:37 Career Switching Advice: Embracing Stepping Stone Roles
24:45 Personal Success Stories: Leveraging Unique Backgrounds for Career Advancement
27:15 The Importance of Differentiation Throughout the Hiring Process
32:03 Advocacy and Representation: Addressing Underrepresentation in Tech
38:35 Leadership and Advocacy: Supporting Underrepresented Groups in the Workplace
44:07 Yi Lin's PMM Superpower and Final Thoughts
Resources:
Courageous Careers Newsletterâ
â Positioning for Growth podcastâ
â Yi Lin Pei LinkedIn
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Timestamps:
00:00 Welcome to Season 2: The Unforgettable Comeback
00:55 The Big Reveal: Why We Faked Our Podcast's Death
02:59 Emotional Engagement and Its Impact
05:22 The Aftermath: Listener Reactions and Personal Reflections
12:53 Introducing the Newsletter: A New Way to Engage
15:52 The Misfit Community: Engaging with Our Audience
17:17 Kicking Off with Casual Banter
17:48 Deep Dive into Emotional Engagement
20:02 Exploring Product Marketing Challenges
24:58 Personal Growth and Professional Evolution
27:05 Embracing the Consulting Journey
33:06 Wrapping Up and Looking Forward
Show notes:
â Weâre Not Marketers Websiteâ
â Dying 4 Influence Newsletterâ
â Ruben Studdardâs Sorry 2004â
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Timestamps:
01:45 WNM origin story
05:40 How we came up with the name
14:00 The skeleton branding
26:09 Consistency and humor in our marketing
31:28 Consistency in podcasting
34:43 Our differentiation and favorite guests
48:10 Survey results with Adam McQueen from Klue
01:03:14 Final verdict and end of the podcast?
Show Notes:
The original Weâre Not Marketers post
Adam McQueen LinkedIn
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Timestamps:
01:39 The role of product marketing in the B2B landscape
03:14 Why website ownership and conversion rates matter for PMMs
04:42 Challenges and strategies to be aware when managing website messaging
06:52 The evolution and future of message testing
07:22 CEO's Role as a product Marketer in Startups
09:53 Why messaging is underestimated in B2B
13:05 Message testing and market trends
16:24 Advices for solo PMM on messaging
19:38 How to improve your message clarity and relevance
20:56 How to leverage customer feedback with your messaging
24:29 How Peep is building influence and engaging on LinkedIn
26:43 What makes Spryng different from other B2B events
29:42 The Messaging Torture Chamber
34:19 Where to find Peep and learn more from him
Show Notes:
Wynter
Hemingway App
Sales Pitch by April Dunford
B2B Messaging course
Spryng event
Peep LinkedIn
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Timestamps:
02:47 Clara's Journey into Competitive Intelligence
03:45 Are Product Marketers Actually Marketers?
05:10 The Role of Competitive Intelligence in Revenue Generation
08:01 The Importance of Being Selfless in Product Marketing
10:33 Ideal Structure for Competitive Intelligence
13:02 Misconceptions about Competitive Intelligence
16:22 The Power of Competitive Intelligence Newsletters
19:21 Building a Content Creation Team
21:31 Investing in Competitive Intelligence
25:23 The Evolution of Competitive Intelligence
28:20 Handling Internal Requests and Prioritizing Competitors
34:00 Special Projects and Where to Find Clara
Show Notes:
Clara LinkedIn
Back Office to Boardroom Spotify
Back Office to Boardroom Apple Podcasts
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Timestamps:
01:30 Zach Messler's Background and Journey
03:20 The Big Question: Are Product Marketers Actually Marketers?
09:26 Zach's Philosophy and Approach to Marketing
18:27 The Importance of Clarity in Messaging
20:11 The Hierarchy of Clarity
24:56 The Power of Context in Messaging
30:31 The Importance of Context in Problem-Solution Approach
31:44 The Role of Product Marketers and Its Challenges
32:28 Strategies to Enhance Product Marketing Role
33:12 The Power of Negotiation in Product Marketing
37:31 The Impact of Trade Shows in Product Marketing
39:52 The Art of Messaging in Product Marketing
48:23 The Essence of Product Messaging
Show notes:
Zach LinkedIn
Never split the difference by Christopher Voss
Clarity Rules
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Timestamps:
00:24 The Importance of Data in Marketing
05:12 Effective Storytelling with Data
07:20 The Power of Positioning and Market Insight
11:57 The Balance Between Creativity and Metrics
16:42 The Challenges of Data Analytics in Product Marketing
21:17 Measuring Podcasts for Thought Leadership
24:00 The Problem of Instant Gratification
28:20 The Importance of Balance in Growth
31:26 The Role of Data in Guiding Initiatives
33:21 The Power of Gut Feeling and Hard Work
Show Notes:
April Dunford Positioning Podcast
FletchPMM Notion Cheatsheet
Devin Reed LinkedIn
ProductivePMM Notion Hub
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Timestamps:
01:37: Transitioning from non-profit to tech
2:02: Collin's background as a preacher up to product marketing
4:47: Are product marketers actually marketers?
7:32: Collin's approach as a founding PMM
09:32: Defining product marketing in a new role
11:16: The importance of building relationships
12:29: Balancing short-term and long-term goals
14:30: Leadership in product marketing
16:25: The importance of building credibility
18:12: Setting boundaries and building respect
21:11: The rule of reciprocity in product marketing
23:51: Sharing and building credibility
27:38: Lightning round
Show Notes:
Collin LinkedIn
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Timestamps:
01:02: Madison's journey to product marketing
02:11: Transitioning from B2C to B2B
02:58: Madison's current role and GTM strategy passion
05:37: Are product marketers actually marketers?
07:56: The disconnect between marketing and sales
12:11: The role of product marketing in Go-to-market
18:07: Building trust and influencing change in organizations
22:47: The shift from B2B to PLG
32:39: Where to find Madison and learn more about her work
Show Notes:Madison LinkedIn
SaaS Secrets newsletter
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Timestamps:
01:17: Eric's layoff experience
04:12: Zach's layoff experience
10:24: The state of layoffs and product marketing in the US
12:34: Taking the solopreneur road after being laid off
14:00: The stress of the first 90 days as a PMM
15:53: Specialist vs. generalist PMM
18:27: How to position yourself as a PMM and be memorable
22:31: How can you make your next job search a success
Show Notes:
Emma Stratton LinkedIn
Product Marketing Alliance Salary Report
Personal Positioning from Tamara Grominsky
Practical Positioning Guide from Jess Petrella
TealHQ.com - CRM for job search
Stillhiring.today - Job board
Lavender AI - How to write great email to hiring managers
Aligned - Digital Salesroom to showcase your work
Healthy Competition - CI Community
PMMCamp - Product Marketing Community
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Timestamps:
04:14: Are product marketers actually marketers?
08:15: What is easier: being a generalist PMM or a specialist like in CI?
12:05: Is it easier being in competitive intelligence than product marketing?
15:03: Does category creation matter in competitive intelligence?
19:30: Biggest mistakes you can make on competitive intel
24:20: How to command respect as a PMM
28:12: How to break into CI as a PMM
38:35: Where to find and learn more about Andy
Show Notes:
Andy LinkedIn
Healthy Competition LinkedIn
Healthy Competition
Ready for launch {March Cohort}
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Timestamps:
00:54: Are product marketers actually marketers?
02:26: PMM would be terrible CMOs
03:36: The ideal reporting structure for product marketers
05:21: How to create good product marketing fundamentals
09:00: Balancing strategy and execution
15:44: How much important is copywriting for PMMs?
18:53: Defining product marketing within your organization
23:04: Category creation and Tamaraâs take
24:41: Evaluating a product marketing role
Show Notes:
PMMCamp
Ready for launch {March Cohort}:
Tamara's LinkedIn
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Timestamps:
00:55 - How PMMs should drive revenue
05:46 - The focus on leads vs. the focus on revenue
08:18 - How to make sure PMMs drive revenue
10:45 - Why stakeholders don't understand the impact of messaging
16:16 - Balancing strategic projects with tactics as a PMM
22:46 - How to manage ongoing requests
27:38 - How to enforce a research phase on strategic projects
31:50 - How to help change priorities internally
35:46 - What to do if you're doing more lead gen than revenue capture?
Show notes:
Olivine and Winter - B2B Messaging Course
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