Afleveringen
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In this special episode David Yelland and Simon Lewis answer PR questions sent in by When It Hits the Fan listeners. First off, they are just two little words but they carry a lot of meaning... why 'no comment' can be both a good and bad thing to say - and what you might be able to say as an alternative.
Also, they have some great tips for how to deal with a boss who's demanding national coverage despite having nothing newsworthy to report.
There's advice for small charities on how to get your message out there in a very crowded marketplace. And David and Simon reveal the character traits they believe are vital for being a great PR pro.
Producer: Eve StreeterEditor: Sarah TeasdaleExecutive Producer: William MillerMusic by Eclectic SoundsA Raconteur Studios production for BBC Radio 4
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In this special episode, David Yelland and Simon Lewis unpick the PR levers being pulled behind the Heathrow airport shutdown caused by a fire at a local power substation – which left 300,000 passengers stranded, 1,300 flights cancelled and its CEO in the headlines for all the wrong reasons.
Was it wise to let it be known that CEO Thomas Woldbye was asleep when the decision was made to shut the airport? Or was it a leak?
In any crisis there is always a blame game - who are the winners and losers here?
Producer: Eve StreeterEditor: Sarah TeasdaleExecutive Producer: William MillerMusic by Eclectic SoundsA Raconteur Studios production for BBC Radio 4
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Zijn er afleveringen die ontbreken?
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Letting the cameras go behind the scenes of a company is always a risky strategy - but did it pay off for Thames Water? David Yelland and Simon Lewis assess whether BBC2's Thames Water: Inside the Crisis is a PR victory or a PR disaster for the much maligned utility. The frontline staff emerge as heroes, but is the real story being told?
Also, how bad PR can kill a business - will the Tesla brand survive being tainted by Elon Musk?
And how Prince William is using Aston Villa and football as soft Royal power. Beware - fake it at your own peril.
Producer: Eve StreeterEditor: Sarah TeasdaleExecutive Producer: William MillerMusic by Eclectic SoundsA Raconteur Studios production for BBC Radio 4
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Across the world reputations are being set by how leaders react to Donald Trump, including those of Keir Starmer and the King. Now Canada’s new prime minister, Mark Carney, has seen his standing transformed by his "elbow’s up" anti-Trump stance. But in the country’s upcoming election, the Canadian question will be binary – who is the best candidate to deal with Trump’s America?
Plus Abrdn’s reverse ferret and the decision by the investment company to return all its missing vowels following a widely ridiculed rebrand. Why do some ideas fail to pass the parody test?
And the power of positivity - how the Japanese ambassador to the United Kingdom, Hiroshi Suzuki, has won hearts by ditching grip and grin diplomacy.
Producer: Eve StreeterEditor: Sarah TeasdaleExecutive Producer: William MillerMusic by Eclectic SoundsA Raconteur Studios production for BBC Radio 4
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In the wake of Donald Trump's decision to pause all US aid to Ukraine, David Yelland and Simon Lewis reflect on the breakdown in the relations between presidents Trump and Zelensky. How far was his humiliation in the Oval Office press huddle orchestrated in the Trumpian echo chamber? Was deploying the stabilising effect of the King both before and after that car crash press conference the wisest use of royal PR in decades?
Also - how toy giant Hasbro managed to interrupt the global crisis to announce that Peppa Pig is to have a new sibling. What's the secret to creating a moment of pure PR magic?
Producer: Eve StreeterEditor: Sarah TeasdaleExecutive Producer: William MillerMusic by Eclectic SoundsA Raconteur Studios production for BBC Radio 4
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David Yelland and Simon Lewis discuss how best to navigate the 'disinformation bubble' that appears to be parked over Washington DC. Could business take a lead from the media on drawing lines in the sand?
Following Peter Mandelson's apparently off-the-cuff remark that Donald Trump's speech, in which he called Volodymyr Zelensky a dictator, was "interesting", what's the best way to deal with uninvited questions from a reporter? Is silence always golden?
And, how long should people who've held positions of power and influence wait before they spill the beans on their old organisation?
Producer: Eve StreeterEditor: Sarah TeasdaleExecutive Producer: William MillerMusic by Eclectic SoundsA Raconteur Studios production for BBC Radio 4
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David Yelland and Simon Lewis look at the £75billion PR battle currently waging between BP - one of the UK's biggest companies - and American activist investors who say it’s too weak and too woke.
Also, the world’s top banker is caught ranting about work-from-home GenZers. Is it good PR or bad PR?
And will the claim from conservative influencer Ashley St Clair that Elon Musk is the father of her baby derail his White House bromance with President Donald Trump? Do such 'scandals' matter in the US any more?
Producer: Eve StreeterEditor: Sarah TeasdaleExecutive Producer: William MillerMusic by Eclectic SoundsA Raconteur Studios production for BBC Radio 4
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David Yelland and Simon Lewis take you inside the woke war rooms in which some of the world’s biggest companies have been sitting these last few weeks with their PR teams, working out whether to abandon their diversity, equity and inclusion programmes following Donald Trump’s ban. With net zero and US foreign aid also coming under the umbrella of what Elon Musk calls the 'woke mind virus’, is the war on woke the great PR distraction trick of our time?
Also, 'Illuminating and electrifying!' Are book endorsements dead in the age of the influencer?
And how can PR professionals keep a handle on the WhatsApps and private communications of their CEOs?
Producer: Eve StreeterEditor: Sarah TeasdaleExecutive Producer: William MillerMusic by Eclectic SoundsA Raconteur Studios production for BBC Radio 4
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How do you PR a pivot and change the mood music as a politician? David Yelland and Simon Lewis take a look at the language Rachel Reeves is deploying as she tries to go for growth and what might lie behind the timing of AstraZeneca scrapping its UK vaccine plant.
Also, the split that divides the world's PR elite - the political and business world is having to decide whether to follow Donald Trump's language or resist it, kowtow or fight. How do we all talk to America now?
And a PR take on the publicity for Bill Gates' new memoir.
Producer: Eve StreeterEditor: Sarah TeasdaleExecutive Producer: William MillerMusic by Eclectic SoundsA Raconteur Studios production for BBC Radio 4
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In a rare, open and frank discussion, David Yelland and Simon Lewis go behind the scenes of The Sun newspaper's historic apology to Prince Harry, including for 'serious intrusion' by The Sun and unlawful activity by private investigators.
There's no suggestion that any Sun journalist broke the law. But as a former editor of the paper during this time, what light can David shed on practices at Rupert Murdoch's company then - the use of private investigators and oversight of this, questioning sources, as well as protecting the privacy of Prince William and Prince Harry while they were at Eton? Will this settlement draw a line under the hacking scandal and Harry’s crusade against the tabloid press?
Producer: Eve StreeterEditor: Sarah TeasdaleExecutive Producer: William MillerMusic by Eclectic SoundsA Raconteur Studios production for BBC Radio 4
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In the wake of Donald Trump’s inauguration, David Yelland and Simon Lewis decode what it means for how the 47th US president does business.
For the tech billionaires in the court of King Donald, as in the days of yore, proximity to power is key. The court can be a risky place if your king is capricious, so stay close, give him what he wants and prove your loyalty – and hope you can still look yourself in the mirror.
Also, what TikTok, crypto and the PR tactic of “flooding the zone” reveal about how the Trump presidency may play out.
Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Music by Eclectic Sounds A Raconteur Studios production for BBC Radio 4
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As the LA wildfires continue to burn, David Yelland and Simon Lewis discuss the challenge looming for US insurers that find themselves on the frontline of climate change communications - because it looks likely it's not the world's politicians who are going to explain to people the consequences of our warming planet, it's the insurance companies.
Also, a fan-hitting Hollywood feud that has PR at the centre of it. What does the lawsuit between actors Blake Lively and Justin Baldoni reveal about the use of publicity smear campaigns?
And - just what was behind the UK's biggest energy company warning about low levels of gas storage during the coldest week of the winter?
Producer: Eve StreeterEditor: Sarah TeasdaleExecutive Producer: William MillerMusic by Eclectic SoundsA Raconteur Studios production for BBC Radio 4
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Quick Wins is our how-to guide to personal PR from the When It Hits the Fan team. David Yelland and Simon Lewis share their expert advice on how to navigate the working world like a pro. In these special short episodes, you'll lots of useful tips that might just change your working life – and it’ll only take a few minutes.
In this episode David and Simon answer a listener's question on how to leave a job when you've only just started. They explain how to tactfully u-turn and quit before anyone notices.
Producer: Ella BlaxillExecutive Producer: Eve StreeterMusic by Eclectic SoundsA Raconteur Studios production for BBC Radio 4
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Quick Wins is a series of short episodes from the When It Hits the Fan team to help you navigate your own personal PR.
In this episode, David and Simon answer a listener's question on how to use storytelling when presenting to your boss. They run us through their dos and don'ts when it comes to telling stories and presenting like a pro.
Producer: Ella BlaxillExecutive Producer: Eve StreeterMusic by Eclectic SoundsA Raconteur Studios production for BBC Radio 4
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Quick Wins is our how-to guide to personal PR from the When It Hits the Fan team. David Yelland and Simon Lewis share their expert advice on how to navigate the working world like a pro. In these special short episodes, you'll lots of useful tips that might just change your working life – and it’ll only take a few minutes.
In this episode they discuss how to recover from embarrassment at work. Mastering the art of the apology is key and remember, it may feel like the end of the world but no one's thinking about it as much as you are.
Producer: Ella BlaxillExecutive Producer: Eve StreeterMusic by Eclectic SoundsA Raconteur Studios production for BBC Radio 4
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David Yelland and Simon Lewis discuss the use of 'royal sources' in Prince Andrew's China crises and reflect on the big ideas that have shaped our world in 2024. What are the common themes that might help us understand and navigate our increasingly uncertain world a bit better?
They discuss how the Royal Family is the canary in the PR mine when it comes to dealing with the coming era of algorithms that work to channel negativity and disinformation, as well as the consequences of social media algorithms for all of us.
What does this mean for what happens next in 2025? How best to get a clear message out in a polluted ocean of information? In our changing world, the enduring power of storytelling and connection will be needed more than ever.
Producer: Eve StreeterAssistant Producer: Ella BlaxillEditor: Sarah TeasdaleExecutive Producer: William MillerMusic by Eclectic SoundsA Raconteur Studios production for BBC Radio 4
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Quick Wins from the When It Hits the Fan team is our how-to guide to being better at your own PR and navigating the world of work like a pro. In these special short episodes, David Yelland and Simon Lewis give you lots of useful tips that might just change your working life – and it’ll only take a few minutes of your time.
In this episode: how to survive the office party. Should the "hub and spoke" or the SAS-style approach be your strategy for the night? David and Simon share their work wisdom on how to make sure you emerge with only good stories to tell.
Producer: Sophie SmithExecutive Producer: Eve StreeterMusic by Eclectic SoundsA Raconteur Studios production for BBC Radio 4
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David Yelland and Simon Lewis assess one of the biggest fan-hitters in the history of the media industry - Rupert Murdoch’s failure to win the legal battle to control who takes the reins of his media empire. What does this defeat mean for the world’s most famous media mogul and his legacy?
Also, in the wake of the shocking, fatal shooting of healthcare executive Brian Thompson in New York and the online reaction to it, how might this tragic event reshape the way business leaders relate to the world?
And – when Disney CEO Bob Iger says he’s up at 4am, should we take notes? Why do so many business leaders go public with their early-bird morning routines?
Producer: Eve StreeterAssistant Producer: Ella BlaxillEditor: Sarah TeasdaleExecutive Producer: William MillerMusic by Eclectic SoundsA Raconteur Studios production for BBC Radio 4
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David Yelland and Simon Lewis take a 360 degree look at the Gregg Wallace/MasterChef crisis. They examine the errors of Wallace’s ways after one particularly ill-advised – or possibly unadvised – social media video post. What are the implications of the surfacing allegations for Banijay, the low-profile but hugely wealthy production company behind MasterChef, and the BBC?
Also, following Australia's ban on social media for the under 16s, how big tech is using ‘cynicism PR’ in an attempt to stop a worldwide trend.
And, is Liberal Democrat leader Ed Davey a PR genius or is he damaging his political image? David and Simon debate the merits of the politician’s social media presence as he releases his debut Christmas single.
Producer: Eve StreeterAssistant Producer: Ella BlaxillEditor: Sarah TeasdaleExecutive Producer: William MillerMusic by Eclectic SoundsA Raconteur Studios production for BBC Radio 4
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Jaguar’s rebrand video has sent the internet into meltdown, and the insults are piling up. The car manufacturer’s wildly uncharacteristic advert has even tempted Elon Musk into the conversation. David Yelland and Simon Lewis discuss the PR strategy Jaguar might be employing and whether they’ll come out of this unscathed.
Also, how the late Lord John Prescott managed to navigate a lifetime of fan-hitters to go down in political history as a legend.
And, how and why has the lure of reality TV captured former Conservative politician Jacob Rees-Mogg?
Producer: Eve StreeterAssistant Producer: Ella BlaxillEditor: Sarah TeasdaleExecutive Producer: William MillerMusic by Eclectic SoundsA Raconteur Studios production for BBC Radio 4
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