Afleveringen

  • If you like this podcast, then check out my newsletter called** Xpansion Press. Business content delivered to your inbox. Just click here to sign up.

    🚨 The Problem: The Challenges of Franchise Ownership

    Owning a franchise can feel like playing a game where someone else makes the rules—except the rulebook is 500 pages long and constantly changing. Let’s talk about the major roadblocks:

    Limited Control, Maximum Responsibility – You have to follow the franchisor’s guidelines, which can limit your creativity and decision-making. But guess who’s still on the hook for making sure everything runs smoothly? Yep, you.Corporate vs. Local Conflicts – The franchisor might roll out marketing strategies that don’t fit your local market. Ever tried selling pumpkin spice lattes in Florida in July? Not fun.Financial Pressures & Fees – Royalty fees, marketing fees, supply costs—these can all eat into your profit margins fast.Employee & Customer Expectations – Your employees expect leadership, and customers expect consistency. But balancing happy employees, quality service, and corporate expectations? That’s a juggling act.🌟 The Possibilities: The Rewards of Franchise Ownership

    Imagine this: You walk into your store, and everything is running like a well-oiled machine. Your team is thriving, your customers are happy, and your profits are climbing. This is the dream, and here’s how it can happen:

    Brand Recognition & Built-in Customer Base – Unlike starting a business from scratch, you’re tapping into a name people already trust. That’s a massive advantage.Franchisor Support & Training – Many franchises provide strong training programs and resources to help you succeed. You don’t have to figure it all out alone.Scalability & Growth – If you master one franchise location, you can expand into multiple locations and build real wealth.Community Impact & Leadership – You get to be a leader in your community, create jobs, and make a real difference—all while running a profitable business.📖 The Principles: Key Foundations of Franchise Success

    Success in franchise ownership isn’t about luck—it’s about following a solid game plan. Here are the guiding principles:

    Know the Franchise Inside and Out – Read the fine print, understand the contract, and know exactly what you can and can’t do. Surprises aren’t fun in business.Financial Discipline is Key – Budget for fees, prepare for slow seasons, and always keep an emergency fund. A little planning goes a long way.Leadership Over Management – Great franchise owners don’t just enforce rules; they inspire teams. Build a strong culture, and everything else becomes easier.Adapt, But Stay Consistent – Follow corporate guidelines while making small, smart adjustments to fit your local market. Find the balance.🚀 The Strategies: How to Overcome Franchise Challenges

    It’s time to roll up our sleeves and get tactical. Here’s how to handle the biggest challenges:

    Master Corporate Relations – Build a good relationship with your franchisor. Be proactive, attend meetings, and give feedback—don’t just complain.Localize Your Marketing – Even if corporate runs national ads, supplement them with local events, social media, and community engagement.Optimize Your Operations – Streamline schedules, cross-train employees, and use technology to improve efficiency and cut costs.Develop a Strong Team Culture – Invest in training, recognize hard work, and create a positive environment so employees stick around.✅ The Action Plan: Steps to Franchise Success

    You’re ready to take control of your franchise journey. Here’s your action plan:

    Audit Your Franchise Operations – Take a hard look at what’s working and what’s not. Make a list of areas for improvement.Create a Financial Game Plan – Set a budget, review fees, and track your numbers weekly. Financial awareness is everything.Engage with Corporate & Community – Strengthen your relationship with both corporate leaders and local customers. Find ways to bridge the gap.Train & Empower Your Team – Invest in your employees. The better they perform, the smoother your operations will run.

    If you like this podcast, then check out my newsletter called Xpansion Press. Business content delivered to your inbox. Just click here to sign up.

  • The Problem:

    Imagine you’re at a buffet with every kind of food imaginable. You pile your plate with everything, only to realize nothing actually goes together. That’s what picking the wrong franchise feels like—you end up with a mess that doesn’t suit your taste, lifestyle, or goals.

    Here’s why finding the right franchise is such a struggle:

    Analysis Paralysis – With thousands of franchise options, many people freeze up, unsure which one is right for them.Hidden Costs & False Promises – Some franchises look amazing on paper but come with hidden fees and unrealistic expectations.Mismatch with Skills & Interests – A franchise might be profitable, but if it doesn’t match your strengths, you’ll end up hating it.Lack of Proper Research – Many jump in without truly understanding the business model, leading to costly mistakes.The Possibilities:

    Picture this: You walk into your franchise location, and it just feels right. The customers are happy, the business is booming, and you’re actually enjoying your work. Instead of dreading Mondays, you’re excited about the opportunities ahead.

    Here’s what happens when you find the perfect franchise:

    You wake up excited to work, not dreading it. Passion drives success!Your business grows faster because you’re playing to your strengths. The right fit means less struggle and more wins.Financial stability comes easier. A franchise that aligns with your market and expertise leads to profitability.You build a legacy, not just a job. The right franchise can become a long-term asset, even something to pass down.The Principles:

    Let’s say you’re picking a car. You wouldn’t just buy the flashiest one—you’d check the mileage, safety, and whether it actually fits your lifestyle. Finding the right franchise works the same way.

    Here are four key principles to follow:

    Know Yourself First – Understand your strengths, weaknesses, and what you actually enjoy doing.Research Like a Detective – Dig into franchise financials, talk to existing owners, and read the fine print.Assess Market Demand – A great franchise in the wrong location is a recipe for disaster.Evaluate the Support System – Strong franchisor support can make or break your success.The Strategies:

    Imagine buying a house without ever stepping inside—crazy, right? But that’s exactly what some people do when choosing a franchise. Here’s how to avoid that mistake and find the right fit.

    Make a “Must-Have” & “Dealbreaker” List – List what you need in a franchise (flexibility, profitability, etc.) and what you won’t tolerate.Talk to Franchisees, Not Just Franchisors – Existing owners will give you the real scoop on challenges and profits.Test the Waters – Visit locations, experience the business as a customer, and even work a shift if possible.Hire a Franchise Consultant – A pro can help you sort through the noise and find franchises that align with your goals.The Action Plan:

    Think of this like assembling IKEA furniture. You have the tools, now you just need the step-by-step instructions to put it together.

    Here’s how to take action today:

    Define Your Goals & Strengths – Write down what you want in a business and what you’re good at.Create a Shortlist of Franchises – Narrow your search to 3-5 franchises that match your criteria.Interview Franchisees & Attend Discovery Days – Get real-world insights before making a decision.Review Financials & Legal Documents – Don’t sign anything until you fully understand the costs and obligations.

    If you like this podcast, then check out my newsletter called Xpansion Press. Business content delivered to your inbox. Just click here to sign up.

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  • The Problems: Why Franchise Owners Struggle with DelegationThe “No One Can Do It Like Me” Syndrome – Many owners believe that if they want it done right, they have to do it themselves, leading to micromanagement and exhaustion.Lack of Trust in Employees – Fear of mistakes or poor execution often prevents franchise owners from handing over important responsibilities.Time Investment in Training – Teaching someone else to do a task properly takes time and effort, which many owners feel they don’t have.Losing Control Anxiety – Handing off tasks can feel like losing control, making owners uneasy about business operations running smoothly.The Possibilities: The Benefits of Mastering DelegationMore Time for Growth – Freeing up time lets owners focus on expansion, marketing, and strategy instead of daily operations.A More Motivated Team – Employees thrive when they feel trusted and valued, leading to higher job satisfaction and retention.Better Work-Life Balance – Effective delegation allows owners to take breaks, recharge, and avoid burnout.Scalability and Long-Term Success – A business that runs smoothly without the owner’s constant involvement is set up for sustainable growth.The Principles: The Core Concepts of Effective DelegationTrust, But Verify – Delegation doesn’t mean abdication; implement accountability systems to ensure tasks are completed correctly.Clear Communication is Key – Provide detailed instructions, expectations, and feedback to ensure a seamless handoff.Empower Through Training – Invest in staff development so they feel equipped and confident in their roles.Let Go of Perfectionism – Accept that tasks might be done differently but can still be effective; progress is better than perfection.The Strategies: How to Delegate Like a ProStart Small – Begin with minor tasks to build confidence in delegation and ease the transition for both owner and employees.Use the 80/20 Rule – Identify the 20% of tasks that generate 80% of results and delegate lower-impact responsibilities first.Match Tasks to Strengths – Assign duties based on employee skills and interests to ensure higher efficiency and engagement.Set Up a Feedback Loop – Regular check-ins and constructive feedback ensure tasks stay on track and improve over time.The Action Plan: Steps to Implement Delegation TodayList Your Daily Tasks – Write down everything you do in a day and identify which tasks can be handed off.Select the Right People – Choose employees who show reliability and capability to take on more responsibility.Create Standard Operating Procedures (SOPs) – Document step-by-step instructions for tasks to ensure consistency.Step Back and Observe – Resist the urge to jump in; let employees prove they can handle their tasks while providing guidance when necessary.

    If you like this podcast, then check out my newsletter called Xpansion Press. Business content delivered to your inbox. Just click here to sign up.

  • If you like this podcast, then check out my newsletter called Xpansion Press. Business content delivered to your inbox. Just click here to sign up.

    If you like this podcast, then check out my newsletter called Xpansion Press. Business content delivered to your inbox. Just click here to sign up.

  • If you like this podcast, then check out my newsletter called Xpansion Press. Business content delivered to your inbox. Just click here to sign up.

    The Problems – Why Scaling Can Crush Your Culture (5 min)New hires don’t “get it.” The more people you bring in, the harder it becomes to ensure they truly understand and embrace your company values.Process over people. As businesses grow, they often shift their focus to efficiency and forget about the human touch that made them special.Communication breakdown. With more layers of management, it becomes harder to keep everyone aligned on the mission.Franchisees doing their own thing. Independent franchise owners might stray from the culture, creating inconsistencies that weaken your brand.The Possibilities – What Happens When You Get Culture Right? (5 min)A team that “just gets it.” When culture is embedded deeply, new hires naturally align with the mission from day one.A brand that customers recognize and trust. Strong culture creates consistency, and consistency builds customer loyalty.Leadership that leads with purpose. When values are clear, decision-making becomes easier and more impactful.Happier, more engaged employees. People thrive in businesses where they feel connected to something bigger than just a paycheck.The Principles – The Core of a Scalable Company Culture Define Your Core Values Clearly – Make them simple, actionable, and easy for every employee to understand and embody.Hire for Cultural Fit, Not Just Skill – Prioritize attitude and alignment with your company’s mission over technical abilities.Build Systems That Reinforce Culture – From onboarding to daily operations, create processes that reinforce your values at every level.Lead by Example – Your leadership team must live and breathe the culture; employees take cues from the top.The Strategies – How to Grow Without Losing Your CultureCodify Your Culture in a Playbook – Create a culture guide that outlines your mission, values, and expectations for all employees.Train Leaders, Not Just Managers – Invest in leadership development so they can spread the culture at every level.Use Technology to Stay Connected – Implement communication tools that keep teams engaged across multiple locations.Celebrate and Recognize Culture Champions – Regularly highlight employees who embody company values to reinforce the right behaviors.The Action Plan – Keeping Your Culture Intact as You GrowAudit your current culture. Identify what’s working, what’s not, and where gaps exist.Define your core values clearly. Write them down, communicate them often, and integrate them into everything you do.Implement a training and reinforcement strategy. Make sure your team is continuously educated and engaged in your culture.Hold leadership accountable. If those at the top don’t model the culture, no one else will either.

    If you like this podcast, then check out my newsletter called Xpansion Press. Business content delivered to your inbox. Just click here to sign up.

  • Introduction: Unlock Your Productivity Potential

    Hey there, fellow productivity seekers! Ready to kick your daily routine into high gear? In this newsletter, we're diving deep into habits that can transform your average day into a powerhouse of productivity. From morning rituals to evening wind-downs, we've got 10 essential habits to share that'll supercharge your day. Let's dive in and make every moment count!

    Habits that will make your day more productive.

    1. Rise and Shine: The Power of Morning Rituals: Start your day off right with purposeful morning rituals that set a positive tone.Early Bird Gets the Worm: Wake Up with Purpose: Rise and shine with intention! Whether it's setting goals or practicing gratitude, starting your day with a clear mindset can set the stage for success.

    2. Mastering Time Management: Key to Productivity: Time is precious—learn how to manage it effectively for maximum productivity.

    3. Prioritize with Purpose: Harness the Power of To-Do Lists: Stay on track with to-do lists that prioritize tasks and keep you focused on what matters most. Break down big goals into actionable steps for a sense of accomplishment.

    4. Embrace the Pomodoro Technique: Work Smarter, Not Harder: Say goodbye to procrastination! Embrace focused bursts of work with the Pomodoro Technique to maintain productivity and prevent burnout. The Pomodoro Technique is a time management method that helps you focus on a single task for short intervals, usually 25 minutes, followed by a short break, usually 5 minutes. The idea is to divide your work into manageable chunks and avoid distractions and procrastination.

    5. Cultivating a Growth Mindset: Unlock Your Potential: Adopt a growth mindset to overcome obstacles and reach new heights.

    6. Embrace Challenges: Turn Setbacks into Opportunities: View challenges as chances to grow and learn. Shift your perspective to see setbacks as steppingstones to success.

    7. Continuous Learning: Expand Your Horizons: Commit to lifelong learning for personal and professional growth. Dive into books, courses, and mentorship opportunities to stay ahead of the curve.

    8. Streamlining Your Environment: Set the Stage for Success: Optimize your surroundings for productivity by decluttering physical and digital spaces.

    9. Clear the Clutter: Minimize Distractions Create a workspace free of distractions to enhance focus and productivity. A tidy environment leads to a clear mind.

    10. Digital Detox: Unplug for Mental Refreshment: Take breaks from screens to recharge and foster creativity. Disconnecting from technology can boost mental clarity and overall well-being.

    Conclusion: Elevate Your Productivity Today: And there you have it—10 game-changing habits to make your day more productive than ever! Whether you're a busy professional or just looking to optimize your routine, these habits will help you unlock your full potential. So why wait? Start implementing them today and watch your productivity soar!

    FAQs

    Q: How long does it take to form a new habit?

    A: Research suggests it takes around 66 days, but everyone's journey is different!

    Q: Can I adopt all 10 habits at once?

    A: While it's possible, starting with one or two may lead to greater success.

    Q: What if I fall off track with my habits?

    A: Don't sweat it! Just refocus and keep moving forward.

    Q: Are these habits suitable for everyone?

    A: Absolutely! They're adaptable to any lifestyle or profession.

    Q: How can I measure the effectiveness of these habits?

    A: Try keeping a productivity journal to track your progress.

    Q: Can these habits help with work-life balance?

    A: Definitely! By maximizing productivity, you'll have more time for relaxation and fun.

    Get started today and unlock your full potential with these powerful habits!

    If you like this podcast, then check out my newsletter called Xpansion Press. Business content delivered to your inbox. Just click here to sign up.

  • Focus on the Doing

    Know Your Triggers

    The likelihood of being distracted is directly related to the amount of pull something has on our attention. Increased self-observation and deep introspection help you identify where your boundaries lie.

    There are three cues that you need to either set boundaries for or to raise your awareness when your boundaries slip:

    Discomfort

    Resentment

    Guilt

    You can’t always avoid every single distraction, but if you’re aware of your weaknesses, you have a better chance of putting the right systems in place to reduce exposure to distractions.

    The first step in setting boundaries is knowing your triggers and limits – are they mental, emotional, physical, or spiritual?

    Once you identify your triggers, you can set healthy boundaries to give you room to do what you want to focus on. Boundaries serve as the framework to focus your efforts and harness your energy so that you can do your best work.

    Keep in mind that your limits are your own, so it’s likely to be different than the limits of others.

    Our inability to set boundaries results from our fear of offending those around us. However, you have little to no obligation beyond your own guilt to be immediately available to everyone all the time. Once you set boundaries, stand by them.

    Eliminate Digital Distractions

    If you’re like most workers, you don’t spend all of your hours at work doing actual work. Be honest. During those perceived lulls at work, the temptation to surf the internet or double-check your notifications can be strong. Remove all digital distractions and reward yourself later.

    Email Usage

    Emails can be extremely distracting. Keeping our email open makes us think we are more connected to others. However, checking our emails often is unnecessary.

    The average professional spends 28% of their workday checking emails and responding to emails.[2]

    If there is an urgent matter, email would not be the first method of contact for you. People will call you instead.

    What can you do to resist constantly checking your email?

    Phone Use

    Not all calls are about your apartment being burglarized or a loved one in a precarious situation. So turn off your mobile phone or put it on silent mode during hours when you need all your attention on your work. You can also opt to activate the voicemail service.

    You could also request your workmates to inform your callers you will get back to them later instead of always tapping your back or shouting out that you’ve got a call at any time.

    Once you’re done with work, call back the earlier callers and explain your situation briefly. In the next two minutes, ask about their concern, note it down and tell them you’d call them back for their needed action. Prepare and write all their needed details, bearing in mind their possible follow-up thoughts on the matter. Then, call them back and always limit the phone conversation to less than three minutes.

    BE “INVISIBLE”

    You can also set your instant messaging status to indicate you are “busy” or stay “invisible” while you work to remain focused on a task. If you still get IMs, just turn off the notification or program. Turn it on later when your current task is not as pressing.

    Social Media

    It’s usually hard to stay focused at work because something new, interesting, and perky always comes with most social networking sites. Not only will it defeat your purpose of staying focused at work, but there’s plenty of information there that could get your mind unnecessarily perturbed – like a friend’s status about her heartbreak or someone from work getting a raise.

    Discipline yourself to log in only when you have extra minutes free. This will help you efficiently use your time to focus on work.

    Focus on Short Bursts

    The tried and true “Pomodoro technique” is a key strategy to improve how you focus at work. It understands that focusing on difficult tasks is both efficient and tiring. You can break it down like this

    How to do the Pomodoro Technique:

    Choose your assignment/work to do

    Set the timer to 25 minutes

    Work until the timer rings

    Take a five-minute break

    Take longer breaks (15 to 30 minutes) for every four Pomodoro intervals

    Article and Video Links

    https://www.lifehack.org/articles/productivity/15-ways-to-stay-focused-at-work.html

    https://www.youtube.com/watch?v=7ITff1fIbSc

    I am inviting you to check out my resources page. It is completely FREE and has a ton information and some downloads. You can find it at resources.xpansioncode.com.

    I will be releasing new episode every Thursday!

    If you like this podcast, then check out my newsletter called Xpansion Press. Business content delivered to your inbox. Just click here to sign up.

  • About Jason

    I am The Entrepreneurial Evangelist!
    I help passionate entrepreneurs build the foundations and frameworks they need to make a massive impact on the world.

    I have spent my life pursuing professionally those things that I most love personally and I love to spread that to the world!
    I am an entrepreneur, coach, and podcaster. I bring energy, experience, and curiosity to anything I do!

    A few things about me:
    - I am the host of The Spear and Clover Podcast. Our show is where Military Mindset meets The Spirit of the Puppy. We highlight renegade entrepreneurs who bet it all on their passions.
    - I have coached and consulted with hundreds of entrepreneurs for the past 4 years. I love working with entrepreneurs and have NEVER gotten off of a coaching call with LESS energy than when I started.
    - I have owned a large CrossFit gym in Chicago for the past 12-years. Here, I developed a love for building tribal communities. This has been one of the great passions of my life!
    - I have a degree in finance and worked as a commercial banker to large companies. This means I can speak to finances and break-down the fundamentals of business.
    - I am a US Army Veteran and have served on two deployments to Iraq. I also was stationed in Germany!

    https://www.spearandclover.com/

    https://www.facebook.com/spearandclover

    https://www.linkedin.com/company/spear-and-clover-podcast/

    https://www.instagram.com/spearandclover/?hl=en

    https://twitter.com/spearandclover

    https://www.youtube.com/channel/UCLvCzSRy8vrhjflYJUq8yTw

    I am inviting you to check out my resources page. It is completely FREE and has a ton information and some downloads. You can find it at resources.xpansioncode.com.

    I have a YouTube channel that has snippets from my podcast. Check it out! https://www.youtube.com/channel/UCcVYzjRI9v-BCnSeB_mw-jA

    I will be releasing new episode every Thursday!

    If you like this podcast, then check out my newsletter called Xpansion Press. Business content delivered to your inbox. Just click here to sign up.

  • Be Open To Outcome (BOTO)

    BOTO is here to help us be open, rather than attached, to outcomes in our life. Openness and non-attachment let us recover the human resources of wisdom and objectivity.

    Some cultures believe that wisdom is flexible and fluid. The way to tap into this is to be open to outcome and access wisdom by learning how to trust and be comfortable with states of not knowing.

    Trust is the container out of which the qualities of wisdom grow clarity, objectivity, discernment, and detachment.

    Trust: A firm belief in the reliability, truth, ability, or strength of someone or something.

    Clarity: The quality of being clear and easy to understand.

    Objectivity: A person’s judgment not influenced by personal feelings or opinions in considering and representing facts.

    Discernment: the quality of being able to grasp and comprehend what is obscure.

    Detachment: a feeling of not being emotionally involved.

    The opposite of trust is control. The trickster figure found in many cultures functions to present surprise and the unexpected as a way of waking up people out of their routines and shocking them into seeing their attachments.

    BE OPEN TO OUTCOME – What does that mean?

    Being open to outcome means that you don’t always need to know for sure what is going to happen next – you are WISE enough and TRUSTING enough and FLEXIBLE enough to let what will happen, happen. It means if it is not the outcome you were hoping for, you can be RESILIENT enough to recover.

    Resilient: a person able to withstand or recover quickly from difficult conditions.

    I want to thank Angeles Arrien for the book “The Four-Fold Way: Walking the Paths of the Warrior, Teacher, Healer and Visionary.” This is where the concept of BOTO comes from. I also want to thank Beth and Ron Black and Cherokee Creek Boys School where I was introduced to BOTO.

    I am inviting you to check out my resources page. It is completely FREE and has a ton information and some downloads. You can find it at resources.xpansioncode.com.

    I will be releasing new episode every Thursday!

    If you like this podcast, then check out my newsletter called Xpansion Press. Business content delivered to your inbox. Just click here to sign up.

  • Things not to say to your customers!

    “No Problem” or “Don’t worry about it” Saying that there is no problem might make the customer think that they were bothersome. “Don’t worry about it” implies that the customer needs to worry because we will not fix the problem. Instead, when providing a solution to an issue, take ownership of the problem and let the customer know that you are happy to help. You can say, “I am happy to help” or “I’ll do my best to help you resolve this.”‘It’s not a big deal” It may not be a big deal to you but rest assured if customers brought something to your attention — a problem, concern, or question — it’s a big deal to them. Instead, say “Tell me more.”“I will be with you in a second or minute” Every customer knows this in an unrealistic time expectation, and it is very irritating. Instead use “I will be with you as soon as possible and thank you for your patience.” This sets up the expectation that you will be with them as quickly as you can and their patience is appreciated.“I’m not sure, but I think . . . “ This phrase makes your customers feel like they can’t trust you to provide excellent customer service, which is not what you want them to think! A customer should be able to get help from customer service representatives with confidence. Instead of saying you are unsure about their question, you can say: “I’m happy to answer your questions today.” This customer service response will give customers the impression that you are knowledgeable and experienced.“Calm down” If there is one sentence that has the power to exponentiate any flare of anger is this one. Telling someone to calm down is like adding oil to a hot pan, it’s explosive. The best thing you can do in stressful situations is just letting the customer speak it out. Let him say all that he has to say, all the problems and anxieties. Listen to all that he says and keep agreeing with sentences like “I understand…” or “I see…”. Sooner or later the customer will naturally start to calm down and prepare himself to listen to you. Your receptiveness will also convey that you care about what they have to say and that fact will give you extra points when trying to solve this customers’ issues, with an understanding mindset from his side.“Your wrong” A customer should never be blamed for an issue. Even if it feels like the customer is at fault, avoid language that comes off sounding rude and judgmental. It’s best to avoid this phrase and instead acknowledge a customer’s feelings without blaming them. For example, you can say: “I appreciate your feedback” or “I can hear what you are saying.” These sound more empathetic and respectful.Do not swear at the customer. Swearing is or otherwise insulting the customer a sinful no-go. Remember: you are representing your company, not yourself. Swearing shows unprofessionalism and can be extremely offensive.Silence – not responding to the customer Yes. Far worse than anything you can say is not saying anything. We're not talking about the "I am listening" type of silence, we are talking about the silence from an unanswered chat or phone call, from a never-ending waiting queue. Silence represents a lack of capacity to serve your customers, making them look for alternatives soon.“I don’t know” Excellent customer service requires strong listening skills to understand the customer’s needs and concerns. Avoid simply saying that you don’t know the answer because this might suggest you are unwilling to help. Instead, show the customer what you are going to do to help them. You can use additional phrases such as “Let me check that for you” or “I’ll be glad to look into that for you.” It’s completely fine if you don’t know the answer, just show the customer that you will make an effort to find out and help them.Use “We” instead of “I” When talking to customers change your pronoun from “I” to ‘We”. We implies that the company as a whole is there to help the customer. That “We are in this together” is the feeling you are portraying to the customer. The term “We” is more inclusive.

    I am inviting you to check out my resources page. It is completely FREE and has a ton information and some downloads. You can find it at resources.xpansioncode.com.

    I have a YouTube channel that has snippets from my podcast. Check it out! https://www.youtube.com/channel/UCcVYzjRI9v-BCnSeB_mw-jA

    I will be releasing a new episode every Thursday!

    If you like this podcast, then check out my newsletter called Xpansion Press. Business content delivered to your inbox. Just click here to sign up.

  • About John

    When asked about his favorite aspect of his career, John Mendez reflected upon his extensive experience, and dedicated that title to the ability to help others realize their potential, grow wealth, and live abundant lives. Having the ability to pass on his expertise and contribute to the success of others is, by far, one of the most fulfilling parts of what he does.
    As a proud podcast host, social media guru, realtor, investor, and serial entrepreneur, John is eager to share his valuable insights with the future entrepreneurs, intrapreneurs, and innovators of the world. By way of his podcast, Walk 2 Wealth, John is celebrated for sharing personal and guest experiences regarding the process of establishing a life of prosperity.

    In addition, his business, Stop and Stare Media, provides superior educational opportunities for realtors and entrepreneurs on how to become authorities within their respective fields through the use of highly-engaging short-form videos. Deeply passionate about helping others obtain their loftiest financial goals, John's ongoing mission is to enlighten his audience and enable them to achieve financial independence.

    https://www.facebook.com/johnmendezrealtor1

    https://www.linkedin.com/in/johnmendezrealtor/

    https://www.instagram.com/johnmendez_realtor/

    https://www.youtube.com/channel/UCVl4klk4WqB29SCFwR7MITg

    https://podcasts.apple.com/us/podcast/walk-2-wealth/id1603023398?uo=4

    I am inviting you to check out my resources page. It is completely FREE and has a ton information and some downloads. You can find it at resources.xpansioncode.com.

    I have a YouTube channel that has snippets from my podcast. Check it out! https://www.youtube.com/channel/UCcVYzjRI9v-BCnSeB_mw-jA

    If you like this podcast, then check out my newsletter called Xpansion Press. Business content delivered to your inbox. Just click here to sign up.

  • About Karen

    I love inspiring women to think bigger and build relationships with people they've only dreamed of, people who will change their business, their life, and their bank balance forever. We use LinkedIn as the tool, it's a simple and powerful strategy, and so many women are overlooking this amazing opportunity!
    I also focus on using LinkedIn to build relationships with journalists, who writes about what you're expert in and are they quoting YOU in their articles?

    I enthusiastically promote every show I'm interviewed on to my social audience of over 150,000 and to my newsletter list. Both are ever-growing in numbers!

    https://karenyankovich.com/

    https://www.facebook.com/karenyankovich

    https://www.linkedin.com/in/karenyankovich/

    https://podcasts.apple.com/us/podcast/good-girls-get-rich-podcast/id1308227233?uo=4

    I am inviting you to check out my resources page. It is completely FREE and has a ton information and some downloads. You can find it at resources.xpansioncode.com.

    I have a YouTube channel that has snippets from my podcast. Check it out! https://www.youtube.com/channel/UCcVYzjRI9v-BCnSeB_mw-jA

    If you like this podcast, then check out my newsletter called Xpansion Press. Business content delivered to your inbox. Just click here to sign up.

  • About Atiba

    The Content Game is Intense with Third Party Data restrictions. New privacy laws and growing competition.


    So what is the answer to generating more leads? Nothing less than fresh, original, and engaging content. But who's got time to create content, much less launch it across every platform in the appropriate format?

    The answer? A customer-focused, tactical, technology-driven plan for radical content creation and repurposing that will land your content on Page 1 of Google.

    Atiba de Souza is the Content Superman. Decades of running an exclusive agency combined with hardcore technical skills -- I'm talking CODE, people, REAL CODE! -- have made him one of the few people with the skills and insight to marry emerging software and Google’s algorithm with an intuitive feel for the culture of every social media platform.

    His clients call him the SEO Super Sleuth, the Business Ninja, the “Build Your Team” Guru, and the Super Connector!

    He was killing Search Engine Optimization (SEO) before the term was even invented, ranking regional and national brands in the US on page 1 of Google for over 15 years.

    His content strategies are not just bells and whistles; his vision is inspiring and his voice is thunderous in the B2B SEO space.

    Kasim Aslam, owner of the #1 rated Google Ads Agency in the US was blown away by his tech-backed ingenious process, “Nobody else is doing this. You’ve got stuff people need to hear, ” he told him.


    Not even the best of the best can say that they ranked more than 3000 pages on the first page of Google results while helping companies enjoy qualified leads.

    Atiba’s experience and insights are so mind-boggling that Lauren Petrullo of Mongoose Media believes that there is “brilliance oozing out of his pores”

    This Superman CEO of a Video Marketing Agency has been featured on many renowned platforms including Traffic & Conversion Summitt, Digital Marketer Blog, Fox, Digital Journals, The Times, & USA Today.


    It's time to grab the content marketing bull by the horns! And Atiba is your man.

    https://clientattractionpros.com/

    https://www.facebook.com/groups/traffickeys

    https://www.linkedin.com/in/atibadesouza/

    https://www.youtube.com/channel/UCoEGC8wJj2WjotcfFU8Xudg

    I am inviting you to check out my resources page. It is completely FREE and has a ton information and some downloads. You can find it at resources.xpansioncode.com.

    I have a YouTube channel that has snippets from my podcast. Check it out! https://www.youtube.com/channel/UCcVYzjRI9v-BCnSeB_mw-jA

    If you like this podcast, then check out my newsletter called Xpansion Press. Business content delivered to your inbox. Just click here to sign up.

  • About Mark

    I have two brands: 1) future of media / content, 2) career skills. Media / interview kits available for both. I'm an experienced guest (100+ podcast appearances and promote all episodes I appear on.)

    Media/Content
    I’ve done B2B2 lead gen ($60+ million a year), email marketing (500+ million emails a year), am a published author, and run Cognosco Media which has a new patent pending content distribution platform. I speak bout the future of media and non-linear content.

    Audience: content marketers, content creators, authors, podcasters, influencers.

    https://www.cognoscomedia.com/articles

    https://brainbumpapp.com


    Career
    Mark has been teaching at MIT’s famed Career Success Accelerator for 20 years and wrote The Career Toolkit: Essential Skills for Success That No One Taught You in addition to building multiple startup companies as a CTO. He can speak skills for entrepreneurs and employees alike

    Audience: while collar workers, executives, entrepreneurs, solopreneurs, HR, students, parents.

    Topics: career plans, networking, negotiating, leadership interviewing, working effectively, communication, ethics, management. I also talk about about how companies can use the techniques we created at MIT to instill these skills into their organizations.

    https://www.thecareertoolkitbook.com

    I am inviting you to check out my resources page. It is completely FREE and has a ton information and some downloads. You can find it at resources.xpansioncode.com.

    I have a YouTube channel that has snippets from my podcast. Check it out! https://www.youtube.com/channel/UCcVYzjRI9v-BCnSeB_mw-jA

    If you like this podcast, then check out my newsletter called Xpansion Press. Business content delivered to your inbox. Just click here to sign up.

  • About Tyler

    He is a Content Creator and Marketing Strategist that specializes in helping entrepreneurs create content that drives consistent growth for their business. Since 2013, he has published 1,000+ pieces of content online, driving millions of visitors, 100,000+ leads, and 30,000+ customers for various software and online education companies.
    From 2016-2019, Tyler worked as the Content Marketing Manager (Employee #12) for Thinkific, helping them to become one of the fastest-growing software companies and leaders in the online education industry.

    Today, Tyler provides online training and consulting services to help other startup founders and entrepreneurs create educational workshops and online training to attract and retain more clients for their businesses.

    His insights have been featured on dozens of online publications including Entrepreneur, Foundr, Influencive, Sumo, and Funnel Magazine.

    https://tylerbasu.com/

    https://www.facebook.com/tyler.basu/

    https://www.linkedin.com/in/tylerbasu/

    https://www.instagram.com/tyler.basu/

    https://twitter.com/tylerbasu

    I am inviting you to check out my resources page. It is completely FREE and has a ton information and some downloads. You can find it at resources.xpansioncode.com.

    I have a YouTube channel that has snippets from my podcast. Check it out! https://www.youtube.com/channel/UCcVYzjRI9v-BCnSeB_mw-jA

    I will be releasing new episodes every Tuesday and Thursday!

    If you like this podcast, then check out my newsletter called Xpansion Press. Business content delivered to your inbox. Just click here to sign up.

  • About Jan

    Thanks for checking this out. I am a semi-retired entrepreneur from the UK with several decades of starting and in one case scaling businesses. This was from kitchen table up as a single Mum.
    I have a passion for supporting other entrepreneurs who want to start-up or scale and have been involved in many campaigns to do just that through my working life.

    I am now an author, with my first book out with Bloomsbury, Scale for Success and Start for Success out 25th January 2023
    • T can talk of my own career, what worked and what didn’t in start-ups and scaling
    • Discuss how to start to grow
    • Why the leap between 1-10m
    • Discuss funding options, sales and marketing, leadership and culture for successful businesses
    • Remind your audience of how to build value and why its so important
    • Discuss why burnout is a danger and mental health risks generally to entrepreneurs
    • Talk of juggling parenthood and entrepreneurship
    • Why entrepreneurship is more vital than ever in 2023

    https://www.amazon.com/gp/product/1739191005/ref=dbs_a_def_rwt_bibl_vppi_i2

    https://jancavelle.co.uk/

    https://twitter.com/jancavelle

    https://www.linkedin.com/in/jancavelle/

    I am inviting you to check out my resources page. It is completely FREE and has a ton information and some downloads. You can find it at resources.xpansioncode.com.

    I have a YouTube channel that has snippets from my podcast. Check it out! https://www.youtube.com/channel/UCcVYzjRI9v-BCnSeB_mw-jA

    I will be releasing new episodes every Tuesday and Thursday!

    If you like this podcast, then check out my newsletter called Xpansion Press. Business content delivered to your inbox. Just click here to sign up.

  • About Larry

    November 14, 2013, Larry sat on his couch after a solid two-week bender crying and watching a tragic scene in one of his favorite movies over and over again when something spoke to him and said “Get help today, or tomorrow isn’t going to happen”. He had already been in the hospital earlier that year for alcohol poisoning and this time he was even beyond his initial “rock bottom moment”. In this moment of clarity, Larry reached out to a best friend and told him, “I need help, or I’m going to die.”
    Larry woke up several days later in the hospital in McKinney after being admitted to the Enterhealth Ranch in Van Alstyne in very unstable condition. They were unable to stabilize his vitals, and after several failed efforts, an ambulance was called.

    After being rehydrated and somewhat stabilized over the course of three days, Larry was sent back to Enterhealth where he continued recovery in their detox wing for roughly a week. The following 6 weeks were spent getting sober while going through their program. Larry has now been sober 8 years amongst becoming a successful podcaster, content creator, and entrepreneur.

    Though sober, Larry had caused significant damage to his nervous system and as a result, was in constant pain, even to the point of walking with a cane for more than a year.

    To combat this chronic pain, he was on a non-opioid cocktail of medications, which at one point was up to 32 pills a day. It took several years to slowly make progress towards getting the pain under control, but a side effect of the medication and inactivity led to a tremendous amount of weight gain, his peak reaching 326lbs.

    After leaving a 21-year corporate career on January 4th of 2021, Larry managed to take himself off ALL of the medications and as of writing this on 12/18/21, is down 82lbs to 244lbs.

    Immediately blown away at this versatile, innovative, wild west of a medium, Larry quickly became obsessed with learning how to start his own show. Before he knew what happened, his first podcast episode with a local comedian and family friend as a co-host was launched.

    The show was a hit on a variety of platforms, from the podcast to online radio with Deep Ellum onAir, to a live stage show at Hat Tricks in Lewisville. To this day Hat Tricks continues to host one of the largest comedy open mics outside of a comedy club in the metroplex, and it all spawned from that original show.

    The show featured a random selection of guests covering a wide variety of topics that Larry found interesting. The issue was that it didn’t speak to a particular audience, so he struggled to find listeners and get those coveted downloads that are critical to the success of any podcast.

    Over the next several years, the podcast has continued to evolve and has found its place in the top 1.5% of all podcasts with a focus on entrepreneurship and self-mastery. With this focus, Larry recently rebranded the podcast from Readily Random with Larry Roberts to You’re the Boss.

    https://readilyrandom.com/

    https://www.facebook.com/larrynroberts/

    https://www.linkedin.com/in/larrynroberts/

    https://www.instagram.com/thelarryroberts/

    https://twitter.com/iamlarryroberts

    I am inviting you to check out my resources page. It is completely FREE and has a ton information and some downloads. You can find it at resources.xpansioncode.com.

    I have a YouTube channel that has snippets from my podcast. Check it out! https://www.youtube.com/channel/UCcVYzjRI9v-BCnSeB_mw-jA

    I will be releasing new episodes every Tuesday and Thursday!

    If you like this podcast, then check out my newsletter called Xpansion Press. Business content delivered to your inbox. Just click here to sign up.

  • About Raychel

    Raychel Perman is the Co-Founder of RAYMA Team™, LLC, a Certified Professional Life Coach, Best Selling Author, Licensed Esthetician, and holds a Bachelor of Science degree in Psychology and Christian Counseling from Liberty University. As an entrepreneur with the heart of a teacher she believes that brokenness, trauma, health challenges, and past mistakes do not disqualify you from living and leading well. They prepare you.


    With nearly a decade of experience in the coaching and personal growth industry she specializes in helping leaders build confidence & resilience so they can lead strong teams and create healthy businesses.

    Perman lives in North Dakota with her husband Josh, three children, and three fur babies. When she is not revolutionizing leadership development, you can find her playing taxi to her busy kids, reading a good novel, or digging in her flower beds. She is a coffee lover, gemstone jewelry collector, obsessed with Britain's royal families, and a big fan of rocking the boat.

    https://www.raymateam.com/rplinks

    https://www.facebook.com/raymateam/

    https://www.instagram.com/raychelperman/

    https://twitter.com/raychelperman

    I am inviting you to check out my resources page. It is completely FREE and has a ton information and some downloads. You can find it at resources.xpansioncode.com.

    I have a YouTube channel that has snippets from my podcast. Check it out! https://www.youtube.com/channel/UCcVYzjRI9v-BCnSeB_mw-jA

    I will be releasing new episodes every Tuesday and Thursday!



    If you like this podcast, then check out my newsletter called Xpansion Press. Business content delivered to your inbox. Just click here to sign up.

  • About Marco

    Marco Torres is the Founder of MarketingBoost.com, he has helped thousands of business owners worldwide boost sales and scale their businesses by as much as 5-fold through the use of incentive-based marketing. He teaches entrepreneurs how to soar sales & marketing through the use of “Value-Add-Incentives” instead of discounts. His Facebook Groups combined are home to more than 80,000 active business owners who are raking in sales with his advice and amazingly affordable travel incentive subscription program.


    He was recently interviewed on Entrepreneurs on Fire with John Lee Dumas about Value Add Incentives vs Discounting Prices. He is the Co-Founder of Marketingboost.com. He has taught thousands of entrepreneurs how to Improve Sales & Marketing.

    If you would like to connect with Marco, please click on the links below.

    https://www.marketingboost.com

    https://www.facebook.com/groups/marketingboostofficial

    https://www.linkedin.com/in/6101960marcotorres/

    https://www.youtube.com/channel/UC0Ge98RukWA28p25gPnf-eA

    I am inviting you to check out my resources page. It is completely FREE and has a ton information and some downloads. You can find it at resources.xpansioncode.com.

    I have a YouTube channel that has snippets from my podcast. Check it out! https://www.youtube.com/channel/UCcVYzjRI9v-BCnSeB_mw-jA

    I will be releasing new episodes every Tuesday and Thursday!

    If you like this podcast, then check out my newsletter called Xpansion Press. Business content delivered to your inbox. Just click here to sign up.

  • About Dr. Travis

    Being a guest on your podcast is NOT just about teaching lessons, bringing guidance, or giving your listeners the next "big tip" that will "transform" their lives. Rather, It's about taking them on an adventure that they will remember.


    I do that by enticing your listener as we take them down a journey via story-form that will entrance your audience to want more and more; while at the same time getting them in the space / place where they can absorb more.

    With over 30 years of experience as a speaker and teacher, and having 14,000+ hours on stages around the globe; I know that what makes something "The Greatest Show" is when it is knowledgeable, interesting and FUN!

    If you would like to connect with Dr. Travis Fox, please click on the links below.

    https://ultimatebusinessquest.com/

    https://www.facebook.com/travisfox.1121

    https://www.linkedin.com/in/travisfox/

    https://www.instagram.com/travisfox360/

    https://twitter.com/travisfox360

    I am inviting you to check out my resources page. It is completely FREE and has a ton information and some downloads. You can find it at resources.xpansioncode.com.

    I have a YouTube channel that has snippets from my podcast. Check it out! https://www.youtube.com/channel/UCcVYzjRI9v-BCnSeB_mw-jA

    I will be releasing new episodes every Tuesday and Thursday!

    If you like this podcast, then check out my newsletter called Xpansion Press. Business content delivered to your inbox. Just click here to sign up.