Afleveringen
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No matter where you are in your career, youâll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more.
About Mike:
A 13+ year music industry veteran, Mike has held positions at Warner's Alternative Distribution Alliance (ADA) and Razor & Tie, based in New York. In his current role as Vice President, Artist & Label Services at ADA, Mike oversees strategic digital marketing and audience development efforts for its Label Services partners and independent distributed labels, in addition to leading commercial relationships with TikTok, Meta, Snapchat, and YouTube. An accomplished multi-genre marketer, Mike has driven campaigns for Macklemore, Ciara, Big Freedia, Central Cee, Dropkick Murphys, Peter Gabriel, Papa Roach, and more. His work on trending songs from Dixie, Dylan Conrique, and Strange Fruits Music has been featured in Business Insider, Music Ally, and led to panel appearances at the annual A2IM Indie Week conference.
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No matter where you are in your career, youâll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more.
About Jesse:
Jesse comes with 20 years of experience working with major record companies as well as the biggest digital, tech, and management partners around the world. His expertise centers on best in class holistic artist marketing and digital strategy. He has held executive level label positions in Los Angeles, Sydney, and London across multiple departments including Marketing, Digital, Commercial, Artist Social, Advertising, Influencer, and Technology.
Furthermore, he is a well-respected and highly connected marketer across the industry and has spearheaded some of the biggest global success stories for artists and labels like Dua Lipa, Zach Bryan, Bebe Rexha, Justice, Charlie Puth, OVO Sound, Atlantic Records, Warner Records, ADA, and more. This trajectory culminated in 17 years in the major label system and then launching his own artist agency CONCAVE CREATIVE where he consults, manages, and markets for a multitude of artists, tech companies, and labels.As of the beginning of 2024, he is now the GM and SVP Marketing of North America for Kartel and working to support artists across all areas of the business in the states.
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Zijn er afleveringen die ontbreken?
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No matter where you are in your career, youâll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more.
About LaTecia:
LaTecia Johnson is a senior entertainment & technology executive and entrepreneur at the intersection of culture, community, and creativity. As Founder of Visionary Rising (VSNRY) â a creative studio for ambitious brands and creators ready to scale â sheâs focused on building safe digital spaces while doing innovative work for rising and global acts. Her career includes stints at Fortune 100 companies such as Apple, Microsoft, and Nielsen Media, as well as high-growth startups such as Decent Labs, A Cloud Guru, and more. In everything she does, LaTecia works to transform ideas into full-scale endeavors while delivering high-impact outcomes for global clients using a combination of data, actionable insights, emerging social trends, and interactive content.
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No matter where you are in your career, youâll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more.
About Nate:
Nate Sirotta has been working in music publicity & marketing for 12 years. He currently runs Impulse Artists, a boutique PR, marketing, & consulting agency launched in 2012. Throughout his career, Nate has engaged in over 500 artist campaigns and worked alongside all 3 major label umbrellas, including a two-year in-house consulting stint with UMG from 2016-2018. Nate has also represented independent distributors like AWAL, Symphonic, and Vydia, and many independent labels like Verswire, Ultra, Rostrum, Tooth & Nail, FiXT, and Nettwerk. Career highlights include client placements at Rolling Stone, Billboard, NME, MTV, Nylon, Paper Magazine, Alternative Press, PopSugar, American Songwriter + many others, and brand + app collaborations with Journeys, Uber, Vox/Korg, Shazam, Spotify, and Snapchat.
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No matter where you are in your career, youâll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more.
About Rob:
Rob Grimaldi is a multi-platinum, Grammy nominated songwriter/producer. Extremely diverse and distinct, Robâs proficiency on four instruments and far reaching programming skills gives each of his tracks a unique musicality and identity. With an advanced degree focused on classical and jazz, coupled with extensive production training and an ear for pop hits, the diversity of his collaborators (BTS, Megan thee Stallion, Queen Naija, Blackpink, Jimmie Allen, Tim Mcgraw, Noah Cyrus, etc.) utilizes his extreme versatility in every project.
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No matter where you are in your career, youâll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more. About Nikki:Michigan born, Nashville based, Nikki Boon started her professional career as Kane Brownâs Tour Manager, later becoming his Day-To-Day Manager. Boon has worked for Martha Earls since 2012, currently under 1021 Entertainment and is also involved in its joint venture with Sony, as well as the production company Demasiado. In 2021 Boon signed pop band Nightly. She originally moved to Nashville to study at Belmont, and later transferred to MTSU to obtain a degree in Music Business with a minor in marketing.
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No matter where you are in your career, youâll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more. About Jacqui:Jacqui Bransky is a leading expert in emerging technologies and Web3, currently serving as the VP of Web3 and Innovation at Warner Records. In this role, she spearheads efforts to develop and implement best-in-class strategies that keep Warner Records artists at the forefront of technology and enable them to connect with fans in innovative ways. Through her work, Jacqui has helped drive revenue growth and elevate following Warner Recordâs artists: aespa, Bebe Rexha, Teddy Swims, Ashnikko, and Mike Shinoda.Prior to joining Warner Records, Jacqui held several high-level positions within the music industry. As the Director of Commercial Innovation & Artist Strategy at Universal Music Group, she led the development of digital goods and metaverse opportunities across artists, labels, partners, and marketplaces. Her extensive experience in artist management and marketing also includes her tenure as Head of US Marketing at FRNDS MGMT, where she worked with notable acts such as Alison Wonderland, Chet Porter, Crooked Colours, The DMAâS, and GRAACE. During her time at FRNDS MGMT, she played a pivotal role in implementing blockchain technologies and driving the success of Alison Wonderland's WonderQuest project, which has grossed over $3 million to date. Jacqui is a dynamic leader and visionary thinker who continues to push boundaries and drive innovation in the music industry.
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No matter where you are in your career, youâll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more.
About Ayal:
With 20 years experience in marketing and digital marketing in the music industry including long stints at Warner Records and Universal, Ayal Kleinman established his agency YKE in 2019 to provide his expertise and resources to labels (major/indie), distribution companies, artists, and other marketing agencies to market their repertoire in the ever changing digital media space.
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No matter where you are in your career, youâll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more.
About Jeff:
A major record label veteran, with stints at EMI/Capitol and Virgin Records, and most recently with Warner Music Group, where he has been an executive leader across Global Digital Account Management teams overseeing retail marketing and partnerships across the globe. Now he leads the labelâs operations for Frontiers Music in North America with global responsibilities in the Digital Sales & Marketing environment.
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No matter where you are in your career, youâll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more. About Lyndsey:
Lyndsey Havens is a senior editor at Billboard. She has written cover stories on global stars including Billie Eilish, and Post Malone, reported live from the Grammys red carpet and regularly covers music management and vinyl. She formerly co-hosted the weekly Sirius XM show Billboard Live and is a frequent moderator for organizations including She Is The Music, The Grammy Museum and more.
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No matter where you are in your career, youâll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more. About Adam:
I started my career 16 years ago working for the band Linkin Park as an assistant at their company Machine Shop. My first jobs included being a receptionist, office manager, personal assistant, and whenever needed â tech support. Before long I started interacting with their fans online via messageboards and chat rooms and worked closely with their management to support the bandâs digital marketing initiatives. I started the bandâs Instagram, Twitter and Facebook accounts and was eventually promoted to Digital Marketing Manager where I ran the bandâs socials, growing them to over 50M combined followers in just a few years, and conceptualized and executed digital campaigns for various albums, singles and tours. Eventually the band brought me on tour where I coordinated nightly fan club meet and greets. I also helped conceptualize and produce unique fan club events all over the world. In 2013 I made the leap to their record label, Warner Records, where I joined the digital marketing department. In my 7 Âœ years there, I worked with artists including Linkin Park, My Chemical Romance, Michael Buble, Disturbed, Avenged Sevenfold, Liam Gallagher, and many more. In 2020 I moved over to Elektra/Fueled By Ramen/Roadrunner where Iâve worked with Twenty One Pilots, Brandi Carlile, Slipknot, Alec Benjamin, Gojira, and more. In 2022 I was promoted to Head of Digital Marketing at the company.
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No matter where you are in your career, youâll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more.
About Gregory:
Gregory Hirschhorn is a music executive and entrepreneur. Gregory is currently the CEO/Co-Founder of Too Lost, one of the fastest-growing music distribution companies in the world. Too Lost provides SaaS solutions for independent music creators. Their distribution and publishing services deliver, monetize and protect songs across the globe for over 200,000+ independent artists and labels.
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No matter where you are in your career, youâll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more.
About Nicole:
Nicole Plantin was most recently General Manager of award winning television and film producer and director Kenya Barrisâ joint label venture Khalabo Music/Interscope. Previously she was head of A&R at Rostrum Records, an independent label born in Pittsburgh and known for launching the careers of both Wiz Khalifa and the late Mac Miller.
While an undergraduate student at NYU, Plantin cut her teeth in the industry as an intern in the A&R admin department at Elektra Records, then helmed by Sylvia Rhone and whose roster included Busta Rhymes, Missy Elliott and Ol' Dirty Bastard. Nicoleâs professional journey crystallized at Star Trak in 2001, where she joined president and CEO Rob Walker in managing the day-to-day operations of a label partnership with Arista Records, as well as the management needs of artists and producers like The Neptunes and Kelis. As the A&R coordinator for all of the labelâs releases, Plantin is credited on notable projects such as Clipseâs âHell Hath No Furyâ, Kelisâs âTastyâ, N*E*R*Dâs âFly Or Dieâ, and more. Following five successful years at Star Trak, Nicole was enlisted by super producer Rich Harrison to help launch his joint venture with Atlantic/Richcraft Records.
Shortly after the label folded, Nicole was offered a role at BMI as the Director of Writer/Publisher Relations in Los Angeles, where she was responsible for discovering new talent such as Jhene Aiko, Schoolboy Q, Nipsey Hussle, Joey Bada$$, T-Minus (Nicki Minaj, Drake), Illangelo (The Wknd) and more, and signing them to their rosterâa position that reflects one of the most important parts of her career. As a multidimensional executive with both a flair for tastemaking and a mastery of the business of the music industry, Plantin âconnects the dotsâ in ways that align nurturing artist's creative talents with the promise of success. While at BMI, Plantin brought a much-needed showcase to the west coast with Next Fresh Thing, a series whose stage was graced by L.A.-based artistsMiguel, Dom Kennedy, Big Sean, Priscilla Rhenea (now Muni Long) among others.
After five years at BMI, Nicole returned to working on the label side of the business with the desire to work more intimately with artists and their projects. As VP of A&R at Rostrum, Nicole worked alongside President and founder, Benjy Grinberg to oversee the curation and growth of the label as it entered into its next phase. While there, she took on the projects of existing artists Mod Sun and Vali (now Emotional Oranges), and signed a variety of talent reflective of the many diverse sounds emerging from regions throughout the US and the UK. Her signings included DC rapper Inannet James who was deemed âone of the best new talents in hip-hopâ and whose album Keep it Clean âone of best projects, front to back of the yearâ by the lifestyle publication Hypebeast. Other signings included UK R&B singer-songwriter Taliwhoah, DC rapper Kelow Latesha, Atlanta based multi hyphenate Natalie Lauren and Baton Rouge rapper Caleb Brown.
Nicole sits on the board of the Recording Academy. In her spare time, Nicole volunteers as a Grammy NEXT and Next Gen Femme mentor, travels and collects art. Nicole is also the creator and host of the podcast Soeur Lab which highlights creative womxn who drive culture and set trends from behind the scenes.
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No matter where you are in your career, youâll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more.
About Veli:
Imowo Udo-Utun, known as Veli, is a Philadelphia-based entrepreneur, music executive, and artist manager with an international footprint. Currently, he's a partner in Sounds Music Group where he manages various musical artists, including Cochise and Shy Glizzy. Clients have been a part of a 3x platinum record, two platinum records, three gold records, and a gold album. His past management projects have included working with viral sensations PP Cocaine, StaySolidrocky, 645AR, and BFB Da Packman.
In addition to Sounds Music Group, Veli built his own company through managing friends and putting on exclusive live shows in the Philly area. Eventually, Veli Brand was born, centering around the mission of finding "who's next" artists and bringing them to cities for their first shows. This led him to book many top selling and GRAMMY-nominated artists such as Rod Wave, Da Baby, Lil Tjay, $not, PNB Rock, Luke James, YBN Cordae, Rico Nasty, Iann Dior, 24KGoldn, Tierra Whack, Cam'ron, among others. Since 2015, Veli Brand has put on more than 100 shows around the country with the majority being in Philadelphia, his home base.
Veli is also an active investor in hospitality brands around the country, as well as an advocate for entrepreneurship while creating genuine environments for community building.
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No matter where you are in your career, youâll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more.About Livia:Livia is the Head of A&R at Maison Arts and co-founder of 501(c)(3) non-profit, Motion Creative. She works day-to-day with Maison Arts songwriters, producers and artists, creating collaborative opportunities, signing new talent, overseeing operations, as well as reviewing and critiquing their new works. Previous to working at Maison, Livia was the Director of A&R at Big Noise Music Group, where she worked alongside & signed Fridayy (Chris Brown, Jay-Z, John Legend, DJ Khaled, Meek Mill), Stolar (Selena Gomez, Demi Lovato, G-Eazy), John Feldmann (Avril Lavigne, Mod Sun), Th3ory (Wale, 6lack, Chris Brown, Tory Lanez), and PJ Bianco (ARIZONA, Jonas Brothers, Fifth Harmony), among others. Prior to Big Noise, Livia was the A&R Manager at Arthouse Entertainment, home of artists and writers, Jon Bellion and Kara Dioguardi. She was integrally involved in all facets of the companyâs operations, including A&R, marketing, management and business affairs. There she assisted in the development of writers and producers, Ingrid Andress (Charli XCX, Matoma, Why Donât We), Feli Ferraro (Normani, Chris Brown), Rabitt (Andy Grammer), Pete Nappi (30 Seconds To Mars, Shinedown), and Mark Holman (Florida Georgia Line). With Motion Creative, Liviaâs mission is to support programming that encourages community-building and educational opportunities between creatives and the entertainment industry with a focus on underserved communities. There, she organizes a variety of programming such as panels, mentorship 1-1, writing camps and networking events. Several events have been featured on Billboard & Hits Double Daily.
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No matter where you are in your career, youâll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more.
About Brian:
Check out his billboard article - here!
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No matter where you are in your career, youâll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more.
About Mike:
Mike Weiss is a third-generation music industry executive with vast experience spanning A&R, artist management, marketing, strategy, and operations. Currently, the HITS Noisemaker is the VP of Music and Head of A&R at UnitedMasters â the global independent music company that provides premium distribution services and facilitates unique partnerships between artists and the worldâs biggest brands.
In his time at the company, UnitedMasters has had a number of significant successes with artists like NLE Choppa, Tobe Nwigwe, 2kbaby, J.I the Prince, and more. In 2020, Mike was the Head of A&R and Head of Operations where he oversaw all distribution operations, growing UnitedMasters to over 1.5M users. In 2021, Mike was promoted again to his current position where he now oversees artists including Brent Faiyaz, BigXthaPlug, Ekkstacy, Alina Baraz, among others. In 2022, the team accomplished their first Global Billboard Top 10 with âDreamersâ by Jung Kook and BTS which became the official song of the 2022 FIFA World Cup.
Prior to UnitedMasters, he was an artist manager at Maverick Management developing the careers of Noah Cyrus and Labrinth, achieving multiple platinum records and billions of streams. He lives and works in NYC. -
No matter where you are in your career, youâll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more.
About Johnny:
Johnny Cloherty is the CEO and Founder of Genni & Co. Genni & Co is a creator marketing & media provider, who uses its portfolio of technology products and agency to differentiate its services and products to best serve marketers and creators. Genni & Co is made up of Songfluencer, Preffy, Yo Suzy, and Genni.
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No matter where you are in your career, youâll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more.
About Jordan:
Jordan Glickson is Vevoâs VP of Music & Talent. Jordan oversees the programming strategy and Vevoâs relationships with artists, labels, and managers across the United States, Canada, Latin America and Australia. In this role, Jordan and his team select artists for Vevo core programs such as DSCVR and LIFT, as well as other Vevo original content opportunities. They also work with Vevoâs partners to maximize exposure and revenue for artistsâ videos and original content, both on and off YouTube. Jordan joined Vevo in 2011 after time at Interscope Records, Atlantic Records, and Epic Records.
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No matter where you are in your career, youâll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more.More about Dylan:Dylan Bourne is CEO and Founder of Bourne Creatives, a diversified entertainment and music company that partners with world-class talent to represent and build their personal brand throughout all stages of careers. With a successful track record and experience working for elite music management companies, major record labels and publishers, Bourne passionately empowers artists, songwriters, and producers to establish and maintain thriving businesses through his unique 360° development approach, integrating innovative creative and digital strategies to serve individual needs. Since forming Bourne Creatives, he has signed and nurtured a growing and diverse roster of cutting-edge talent, such as Dazy, producer and featured artist (with Nicky Youre) on the massive viral hit âSunroof,â which spent 29 weeks on the Billboard Hot 100 and peaked at No.4, as well as rising hip-hop superstar JELEEL!, who used Tik Tok and explosive live performances to take his song âDIVE IN!â to No.3 on Billboardâs Songbreaker Chart and over 100 million streams across all platforms. Additionally, Bourne Creatives' signing DWLLRS recently spent over a month in Tik Tok's top 10 with their single "Blue Spirits". Among a multitude of recent career successes, he also signed 1SRAEL to BeatStars Publishing, who co-produced Future's No.1 single "Wait For You (ft. Drake and Tems)." He additionally helped A&R Gryffin's album Alive, which reached No. 3 on Billboardâs Top Dance/Electronic Albums chart. Bourne has been featured on Hits Daily Doubleâs coveted music industry Noisemakers list of up-and-coming executives. He is also honored to have been named a Next Gen Executive Ambassador by the Recording Academy.
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