Afleveringen
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Casey Lewis, author of youth trends newsletter After School, looks back on the most viral social media trends of 2024 and how they shaped brand marketing
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Branding expert David Placek came on the Marketer’s Brief podcast to discuss the dos and don’ts of naming AI products and services
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Zijn er afleveringen die ontbreken?
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Aba Blankson, chief marketing and communications officer of the NAACP, discusses the organization’s largest advertising effort to date
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Steven Tristan Young discusses growth of resale and role of Secondhand Sunday
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Four-year-old brand strives to bridge the communication gap around female-focused health care
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Tara McRae talks about Puma’s recent Olympics push and how the brand collaborates with partners such as Rihanna
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Joanne Davis, author of the new book "How to Get Your Agency to Jump Through Brick Walls—Without Paying More," shares lessons learned over 24 years in the agency search consulting business, including how to create effective briefs and what do do in the face of executive turnover. She also gives her take on what the rise of project work means for the business.
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Beano Brain’s Helenor Gilmour talks about why brands such as YouTube are resonating with Gen Alpha and how the group is different from Gen Z
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Joanne Hsu, Senior Brand Marketing Manager at Hi-Chew's parent company Morinaga America, Inc., breaks down how Chewbie was born.
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Chief marketing officer Jim Mollica talks creators and cultural moments to drive awareness for the Ultra Open headphones
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VP of Marketing Carol Best discusses brand purpose and changing consumer behavior
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CMO David Sandstrom explains the fintech company’s generative AI strategy and recent moves into traditional banking
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CMO Kyle Watson talks healthy trends and strategic Gen Z marketing
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CMO joins the Marketer’s Brief podcast to discuss the chain’s media mix and updated loyalty program
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GoGo Squeez CMO joins the Marketer’s Brief podcast to discuss how these new consumers are helping the brand grow up and spur new products
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