Afleveringen
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Zijn er afleveringen die ontbreken?
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Beano Brain’s Helenor Gilmour talks about why brands such as YouTube are resonating with Gen Alpha and how the group is different from Gen Z
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Joanne Hsu, Senior Brand Marketing Manager at Hi-Chew's parent company Morinaga America, Inc., breaks down how Chewbie was born.
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Chief marketing officer Jim Mollica talks creators and cultural moments to drive awareness for the Ultra Open headphones
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VP of Marketing Carol Best discusses brand purpose and changing consumer behavior
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CMO David Sandstrom explains the fintech company’s generative AI strategy and recent moves into traditional banking
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CMO Kyle Watson talks healthy trends and strategic Gen Z marketing
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CMO joins the Marketer’s Brief podcast to discuss the chain’s media mix and updated loyalty program
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GoGo Squeez CMO joins the Marketer’s Brief podcast to discuss how these new consumers are helping the brand grow up and spur new products
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The ice cream maker has had to balance is social justice views and being part of a packaged food giant
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Chief marketer behind Lysol, Mucinex and Airwick describes how company is using AI to mine insights, measure media effectiveness and more.
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Vinay Shahani, senior VP for U.S. sales and marketing at Nissan Americas, on recapturing the automaker’s marketing edge and how it is approaching sports marketing.
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Social media managers Kerrie Longo and Davis Miller talk about working with other brands, TikTok Shop, and what’s next for Scrub Daddy.
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COO Courtney Hirsch discusses brand deals and TV rights
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Beauty brand’s new campaign showcases endurance testing on its makeup products
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