Afleveringen
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In this episode, Oren Kaniel, CEO and co-founder of AppsFlyer, shares insights into the evolution of mobile attribution and marketing analytics over the past 14 years. He discusses the initial gap in the market that led to the creation of AppsFlyer, the pivotal moments that validated their approach, and the challenges faced in navigating user privacy regulations. Oren emphasizes the importance of passion and persistence in entrepreneurship, highlighting how these qualities have driven him and his team to innovate and adapt in a rapidly changing industry.
Takeaways
Oren Kaniel co-founded AppsFlyer to address a gap in mobile attribution.
The mobile app ecosystem lacked measurement tools, leading to ineffective marketing strategies.
The 'aha moment' for AppsFlyer came when they revealed the inefficacy of ad clicks and impressions.
Privacy regulations have significantly impacted data collection and attribution methods.
Oren emphasizes the importance of passion in driving innovation and overcoming challenges.
The mobile marketing landscape is evolving towards multi-channel solutions.
AppsFlyer has become a leader in privacy-enhancing technologies for measurement.
The company faced initial skepticism from investors about the viability of mobile attribution.
Oren's journey reflects the importance of resilience in entrepreneurship.
The future of mobile marketing will focus on privacy-preserving measurement solutions.
Chapters
00:00 The Birth of AppsFlyer
05:11 Identifying Market Gaps
10:58 The Aha Moment in Attribution
14:50 Navigating Privacy Regulations
20:03 The Future of Mobile Marketing
25:04 Passion and Persistence in Entrepreneurship
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In this week’s episode of The Refresh News, Kait from Marketecture unpacks the countdown to TikTok’s next ban deadline, Facebook’s surprising return to its roots, and Meta’s controversial push for principal-based media buying. It’s a blend of tech speculation, platform nostalgia, and some hard-hitting ad industry strategy.
This week’s highlights:
TikTok + Perplexity? – With only days until the next ban deadline, Perplexity is pitching a future where TikTok becomes an AI-fueled search powerhouse. Imagine contextual Q&A built into your video feed, creator discovery powered by real user questions, and cross-platform personalization. Is it wishful thinking? Maybe. But it would be a bold reset for the social ecosystem.
Facebook goes back to basics – Meta execs have finally admitted what users have been saying for years: we just want to see our friends. Facebook is reintroducing a dedicated feed for friends and family content. It’s a move driven by declining engagement and the growing sense that AI-generated filler isn't cutting it.
Principal-based media buying – Meta is enticing major holding companies with bulk inventory deals, letting agencies buy media in advance and resell it to clients. Critics say it sacrifices transparency and trust. Supporters say it drives performance and margin. Either way, it signals a more aggressive monetization strategy as economic pressures mount.
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Zijn er afleveringen die ontbreken?
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In this episode of the AdTechGod Pod, Heather Macaulay, President of MadTech, shares her journey through the ad tech industry, discussing her career path, the culture at MadTech, and the always changing AdTech and MarTech industry. She emphasizes the importance of connectivity, efficiency, and personal relationships in the industry, while also addressing the challenges of maintaining work-life balance. Heather provides valuable insights into the future of the industry and the significance of collaboration in solving complex problems.
Takeaways
Heather's journey began in mobile marketing before transitioning to ad tech.
The importance of education in sales and client relationships.
MadTech focuses on product and data consultancy in the AdTech and MarTech space.
A shift from checkbox solutions to intentional investment in technology.
The convergence of AdTech and MarTech is becoming more pronounced.
Efficiency is a key trend in the industry, driven by client needs.
AI is playing a significant role in enhancing product development.
Personal relationships are crucial in the ad tech industry.
Finding balance in life is a continuous challenge for professionals.
Connectivity between platforms is essential for future success.
Chapters
00:00 Introduction to Heather Macaulay and Her Journey
03:01 Career Path and Industry Insights
06:05 MadTech's Culture and Team Dynamics
08:50 The Future of AdTech and MarTech
11:57 The Shift Towards Efficiency in the Industry
14:55 Personal Connections in AdTech
17:56 Finding Balance in a Demanding Industry
20:55 Key Takeaways and Closing Thoughts
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In this week’s episode of The Refresh, Kait from Marketecture covers a surprisingly calm week in advertising—on the surface. From Claude’s long-awaited web search update to billion-dollar losses at Apple TV+ and a broader philosophical take on the state of the ad industry, this one is quiet but loaded.
This week’s highlights:
Anthropic enables web search on Claude – Finally joining ChatGPT, Gemini, and Perplexity in bridging the gap between outdated training data and real-time relevance
Apple TV+ has lost $1B – While not a big deal for Apple financially, it raises questions about a potential larger strategy around measurement, data, and platform control
A shift in the foundation of ad tech – The legacy model of programmatic is being re-architected, challenged by AI, changing consumer behavior, and the collapse of traditional tools like cookies and MTA
Advertisers are leveling up – Seeking transparency, platform consolidation, and ownership of their data
Vendors are all blending together – DSPs, SSPs, and media networks must find new ways to differentiate beyond surface-level features
#adtechgod #advertising #news #adtech #god
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In this episode of Refresh by Marketecture Media, host AdTechGod speaks with Grant Parker, President at The new Innovid, about the recent rebranding following Mediaocean's acquisition of Innovid. They discuss the significance of the merger, the strategic choice of the name Innovid, and the future direction of the company, focusing on innovation, transparency, and the integration of capabilities from both Innovid and Flashtalking. The conversation highlights the evolving advertising technology space and the company's commitment to providing clients with a comprehensive, omni-channel solution.
Takeaways
The rebranding to Innovid reflects a commitment to innovation.
The merger aims to provide brands with better choices in advertising technology.
There is a significant shift towards CTV and AI in advertising.
Transparency in brand-consumer connections is increasingly demanded.
The merger combines the strengths of Innovid and Flash Talking.
Clients will experience immediate benefits from the merger.
The focus is on scaling personalization across all screens.
Innovid is now the second largest independent ad server.
The integration will enhance creative delivery and measurement capabilities.
The future of advertising lies in an omni-channel operating system.
Chapters
00:00 Introduction to Innovid's Rebranding
03:00 Industry Shifts and the Merger's Significance
06:00 Integration Plans and Future Innovations
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In this episode of the AdTechGod pod, host AdTech God interviews Molly McArdle, SVP Marketplace at Sonobi. They discuss Molly's journey into the ad tech industry, the challenges and rewards of working in startups, the importance of demand transparency in advertising, and the role of AI in improving inventory quality. Molly also shares insights into staying motivated, her involvement in community service, and the experiences of women in the ad tech space.
Takeaways
Molly started her career in ad tech at a small startup with no prior experience.
Working in a startup allows for personal growth and a unique company culture.
Transitioning into sales was a pivotal moment in Molly's career.
Demand transparency is crucial in the advertising supply chain.
Education and awareness are key for brands and agencies in ad tech.
AI is becoming integral in improving ad tech processes.
Building a strong network is essential for support in challenging times.
Community involvement is important for personal fulfillment.
Women in ad tech can build strong networks and support each other.
Confidence and assertiveness are vital for success in the industry.
Chapters
00:00 Introduction to Ad Tech and Molly McArdle
03:04 Molly's Journey into Ad Tech
05:47 The Startup Experience and Its Challenges
08:51 Industry Trends and Demand Transparency
12:00 The Role of AI in Ad Tech
14:59 Maintaining Motivation in a Volatile Environment
17:56 Community Involvement and Giving Back
21:10 Women in Ad Tech: Challenges and Triumphs
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In this episode of The Refresh, Kait from Marketecture Media breaks down the biggest developments in advertising and media, from Scope3’s AI-driven innovations to Meta’s new fact-checking approach and the latest on TikTok’s uncertain future.
This week’s highlights:
Scope3’s AI-powered announcements – A new Agentic Advertising Platform and brand standards designed to optimize media buying and reduce carbon emissions
AI’s impact on advertising jobs – How AI agents could replace traditional media roles
Meta launches Community Notes – A new fact-checking system inspired by X, with an uncertain road ahead
Publicis wins Coca-Cola’s media business – Consolidating its dominance in performance media
TikTok’s April 5 deadline approaches – Oracle emerges as a frontrunner, but China’s approval remains a major obstacle
NBC’s massive Olympics deal – A pivotal moment for media strategy and execution
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In this episode of The Refresh, AdTech God interviews James Borow, Vice President of Product and Engineering at Universal Ads, discussing the evolution of TV advertising and its accessibility for small and medium businesses (SMBs). They explore the partnership with Ramp, the importance of premium video, and how AI is transforming creative production. The conversation emphasizes the need for measurement in advertising effectiveness and the future of TV as a viable platform for all businesses.
Takeaways
Universal Ads aims to simplify TV advertising for SMBs.
The partnership with Ramp allows businesses to access TV advertising easily.
Premium video content is crucial for effective advertising.
AI is being leveraged to create ads and streamline production.
TV advertising can be as accessible as social media ads.
A budget of $500 can get businesses started with TV ads.
Measurement of TV ad performance is essential for proving value.
Creative production challenges for SMBs are being addressed with AI.
TV advertising can enhance the effectiveness of social media ads.
The future of TV advertising looks promising for all business sizes.
Chapters
00:00 Introduction to the Podcast and Guest
01:28 Making TV Advertising Accessible to SMBs
04:46 The Role of Premium Video in Advertising
07:31 Leveraging AI for Creative Production
08:51 The Future of TV Advertising
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AdTechGod is joined by Meagan Myers, Director, Account Management & Partnership at AMC Networks, shares her journey in the ad tech and streaming television industry. She discusses her career path, the unique strategies AMC employs to engage audiences, and the importance of partnerships and human connections in business. Meagan also highlights the challenges faced in the streaming industry and the diverse content offerings of AMC, emphasizing the brand's commitment to meeting audience needs.
Takeaways
Meagan's journey in programmatic advertising has been extensive and transformative.
Starting her career at SpotX, she gained valuable experience in ad tech.
Meagan's move to Paris was a pivotal moment in her career.
AMC Networks focuses on distributing content across multiple platforms.
The importance of audience engagement is central to AMC's strategy.
Partnerships are crucial for monetization and growth in the ad tech space.
Human connection is key to successful business relationships.
AMC's diverse content caters to a wide range of audience preferences.
Challenges in the streaming industry include adapting to changing viewer habits.
Meagan aspires to create a wine and cheese store, reflecting her passion for food and connection.
Chapters
00:00 Introduction to Meagan Myers and Her Journey
03:00 Meagan's Career Path and Experiences
06:07 AMC's Unique Approach to Streaming
08:55 Ad Strategy and Audience Engagement
12:00 Partnerships and Monetization Strategies
15:04 The Importance of Human Connection in Business
17:54 Content Diversity and Audience Loyalty
21:01 Challenges in the Streaming Industry
23:57 Personal Insights and Future Aspirations
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In this episode of The Refresh, Kait from Marketecture breaks down the biggest ad tech news of the week, covering major acquisitions that are reshaping the industry. As the trend of every company becoming an ad tech company continues, we dive into the latest moves from T-Mobile, Blis, Viant, Lockr, Publicis, and more.
This week’s highlights:
T-Mobile acquires Blis – Expanding its ad business with a privacy-focused omnichannel platform
Viant acquires Lockr – Helping publishers integrate first-party data into alternative IDs
Publicis acquires Lotame – Strengthening its data dominance with 4 billion consumer profiles
The rise of alternative IDs – The challenges of scaling identity solutions in ad tech
Google & the DOJ – What’s next for Chrome & Android?
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In this episode, the conversation revolves around the recent acquisition of Rockerbox by DoubleVerify, focusing on the implications for digital advertising, particularly in measurement and attribution. The guests, Doug Campbell and Ron Jacobson, discuss the importance of transparency in advertising, the integration of measurement solutions, and the benefits for advertisers in understanding their ad spend effectiveness. They also touch on the challenges of measuring outcomes across various channels and the future of supply-side platforms in the advertising ecosystem.
Takeaways
The acquisition of Rockerbox enhances DoubleVerify's measurement capabilities.
Rockerbox helps brands measure outcomes across multiple advertising channels.
Transparency is crucial for building trust in digital advertising.
Double Verify is expanding its focus from brand safety to measurement solutions.
Advertisers can benefit from integrating Rockerbox's technology for better insights.
Understanding which channels drive conversions is essential for advertisers.
The integration process will require some implementation work for advertisers.
Granular data insights will help advertisers make informed decisions.
Rockerbox excels in centralizing and normalizing data for accurate measurement.
Different channels require unique methodologies for effective attribution.
Chapters
00:00 Introduction and Announcements
06:20 DoubleVerify's Shift Towards Measurement Solutions
12:34 The Importance of Transparency in Advertising
19:32 Future of Supply Side Platforms and Advertisers
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Vanessa Otero, CEO of AdFontes, shares her unique journey from being a patent attorney to founding a company that rates news sources based on reliability and political bias. The conversation delves into the challenges of navigating free speech in advertising, the evolving landscape of media, and the importance of supporting reliable journalism. Otero discusses how advertisers can better engage with trustworthy news sources and challenges the conventional wisdom around sentiment analysis in advertising.
Takeaways
Vanessa Otero transitioned from law to AdTech through a passion for media reliability.
AdFontes rates news sources to help readers and advertisers navigate bias.
The rise of partisan media has led to a fragmented news landscape.
Advertisers are increasingly avoiding news outlets, impacting journalism.
Brand safety tools often block valuable news content due to keyword filtering.
The First Amendment protects free speech but allows private companies to moderate content.
The definition of 'press' is evolving in the digital age.
Negative news is crucial for public awareness and engagement.
Advertisers can benefit from associating with high-quality news content.
Sentiment analysis in advertising may overlook the importance of negative news.
Chapters
00:00 From Law to AdTech: Vanessa Otero's Journey
07:58 Navigating Free Speech and Advertising Pressures
14:30 The Evolving Landscape of News and Media
20:45 AdTech Solutions: Bridging Advertisers and Reliable News
26:44 Challenging Sentiment Analysis in Advertising
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AdTech God speaks with Kathy Argyriou, Head of Publisher Sales at Freewheel. Kathy shares her journey in the advertising industry, emphasizing the importance of networking and mentorship. She discusses the unique challenges women face in the industry, particularly regarding work-life balance. The conversation shifts to the rise of Connected Television (CTV) and its impact on advertising, as well as the role of AI in transforming the advertising landscape. Kathy concludes by reflecting on changing consumer habits and the evolution of content consumption.
Takeaways
Networking is key to success in any industry.
Women often face unique challenges in balancing work and family.
The advertising landscape is rapidly evolving with CTV.
AI is transforming how advertising campaigns are executed.
Building relationships is a long-term investment.
Mentorship can significantly impact career growth.
Work-life balance is often a myth, especially for women.
Consumer behavior is changing with new technology.
Binge-watching has changed how we consume content.
The future of advertising will be driven by programmatic transactions.
Chapters
00:00 Introduction to Kathy Argyriou and Her Journey
05:51 The Importance of Networking and Mentorship
11:19 Challenges Faced by Women in the Industry
17:41 The Rise of Connected Television (CTV)
22:54 The Future of Advertising and AI's Role
25:24 Changing Consumer Habits and Content Consumption
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Kelly McMahon, SVP and Head of Global Operations at LG Ad Solutions, shares her journey through the streaming Tb industry, discussing her career beginnings, the evolution of connected TV (CTV), and the impact of AI on advertising. She emphasizes the importance of embracing change, understanding consumer behavior, and building relationships in the industry. Kelly also reflects on the challenges and opportunities in this rapidly changing industry, highlighting the need for effective measurement and insights.
Takeaways
Kelly started her career in marketing for a multifamily housing company.
She transitioned to ad tech to embrace the changing media landscape.
SpotX was pivotal in her career, focusing on operations and customer success.
Understanding both supply and demand sides of ad tech is crucial.
Education on CTV buying has improved among media buyers.
Measurement and insights are essential for proving ad effectiveness.
AI is focused on enhancing consumer experience and content recommendations.
Building relationships in ad tech is vital for collaboration.
Change is challenging but necessary for growth in the industry.
Kelly would consider being a travel agent if not in ad tech.
Chapters
00:00 Introduction to the Ad Tech Landscape
01:43 Kelly's Career Journey in Ad Tech
07:03 SpotX and the Evolution of CTV
10:37 Navigating the Changing Landscape of TV Advertising
12:44 Understanding CTV as a Performance Channel
14:26 The Role of AI in Streaming and Advertising
21:35 The Importance of Relationships in Ad Tech
25:37 Personal Insights and Future Aspirations
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In this episode of the AdTechGod Pod, Rob Wilk, Yahoo's Chief Revenue Officer, shares his career journey in advertising, highlighting his experiences at notable companies like Overture and Microsoft. He discusses the cultural shift at Yahoo, the integration of AI in advertising, and the importance of personal connections in the industry. Rob emphasizes the joy of working in advertising and the significance of brand loyalty, particularly towards Yahoo and Microsoft.
Takeaways
Rob Wilk has a 30-year career in advertising.
He was the first salesperson at Rollingstone.com.
Yahoo is experiencing a cultural revival with many former employees returning.
AI is integrated into all Yahoo products, enhancing advertising outcomes.
The advertising industry is fun and attracts passionate people.
Rob values personal connections and relationships in his career.
Helping others brings Rob personal satisfaction.
AI should be seen as a tool to enhance work, not a threat.
The culture at Yahoo emphasizes collaboration and positivity.
Rob respects the leadership and culture at Microsoft.
Chapters
00:00 Introduction to Rob Wilk and Yahoo's Revival
01:20 Rob Wilk's Career Journey in Advertising
06:12 The Evolution of Digital Advertising and Overture
11:59 Yahoo's Cultural Shift and Team Dynamics
16:23 AI's Impact on Advertising and Sales
22:00 The Joy of the Advertising Industry and Personal Connections
29:39 Brand Loyalty and Reflections on Microsoft
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AdTechGod interviews Vitaly Pecherskiy, CEO of StackAdapt, discussing the company's recent funding of $235 million, its innovative approach to advertising technology, and the importance of company culture.
Vitaly shares insights on how StackAdapt aims to accelerate growth for its clients through their core pillars of Solutions, Automation and Experience while maintaining a focus on responsible advertising practices.
Takeaways
StackAdapt focuses on accelerating growth for its customers.
The company culture is shaped by every employee's actions.
AI and automation are key areas of investment for StackAdapt.
StackAdapt aims to be a growth technology platform, not just a DSP.
The company has a diverse customer base across various industries.
Funding will be used for research, development, and global distribution.
Vitaly emphasizes the importance of customer acquisition as a fundamental truth.
StackAdapt's approach is to be distinctly unique in creating value.
The company is not overly concerned with competitors, focusing instead on self-improvement.
Future product launches are planned to enhance StackAdapt's offerings.
Chapters
00:00 Introduction to Market Texture and Upcoming Events
01:00 Vitaly Pecherskiy and StackAdapt Overview
06:49 Funding and Future Plans for StackAdapt
10:50 Company Culture and Employee Engagement
15:04 Automation, AI, and Responsible Advertising
18:57 Vision for the Future and Competitive Landscape
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In this episode of the Ad TechGod Pod, host AdTechGod interviews Dave Simon, Vice President of Sales at Viant. They discuss Dave's extensive career in advertising, starting from his early days as a media buyer to his pivotal role in the rise of programmatic advertising at BrightRoll. The conversation digs into the challenges faced during the pandemic, the future of advertising with a focus on AI and CTV, and the importance of human connections in the advertising industry. Dave shares insights on navigating industry disruptions and the continuous evolution of advertising technology.
Takeaways
Dave Simon's journey in advertising began with a passion for creativity.
Transitioning to sales was driven by a desire for entrepreneurial excitement.
The rise of programmatic advertising marked a significant shift in the industry.
Navigating challenges during the pandemic highlighted the importance of adaptability.
AI and CTV are key trends shaping the future of advertising.
Identity and privacy concerns are increasingly relevant in the ad tech landscape.
The human element in ad tech fosters collaboration and support among peers.
Continuous learning is essential in an ever-evolving industry.
Disruption can come from unexpected sources, changing the landscape rapidly.
The future of advertising is bright with innovation and new opportunities.
Chapters
00:00 Introduction to Dave Simon and His Journey
01:24 Dave's Early Career and Transition to Sales
06:34 The Rise of BrightRoll and Programmatic Advertising
12:07 Navigating Challenges During the Pandemic
15:13 The Future of Advertising: AI, CTV, and Privacy
23:37 The Human Element in Ad Tech
28:07 Disruption in the Advertising Industry
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David Cohen, CEO of the Interactive Advertising Bureau (IAB), joins AdTechGod to wrap up the 2025 IAB ALM event in Palm Desert.
We discuss the highlights of the conference, including the potential for a national data privacy law, the creative revival driven by generative AI, and the rise of multiple identity solutions. You’ll also find out why sustainability and DEI are more critical than ever and learn how the IAB is helping marketers tackle today’s toughest privacy challenges.
Finally, David shares where the next IAB ALM gatherings will be held, so you can start planning.
Takeaways
AI is fundamentally changing media buying and measurement.
The advertising industry must diversify its strategies post-cookie.
Regulatory challenges are increasing with state-specific privacy laws.
A national data privacy law could simplify compliance for advertisers.
Creativity in advertising is being revitalized by generative AI.
The future of advertising will involve multiple identity solutions.
Sustainability and DEI are critical issues that need attention.
The IAB is actively working on tools to help the industry navigate privacy laws.
San Antonio will be the new host city for IAB ALM in 2027 and 2028.
The advertising industry must adapt quickly to changing consumer behaviors.
Chapters
00:00 Introduction to the Advertising Landscape
01:29 AI's Impact on Media Buying and Creativity
07:01 Navigating Cookie Deprecation and Identity Solutions
10:08 Regulatory Challenges in Advertising
16:02 Future of the IAB ALM and Industry Trends
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Host AdTech God speaks with Mark McEachran, Senior Vice President of Product Management at Yieldmo. They discuss Mark's journey in the ad tech industry, the importance of building and innovation, and the challenges faced in product management. Mark shares various insights , the impact of privacy regulations, and the future of cross-media advertising. The conversation highlights the transformative experiences Mark has had at various companies, particularly at Rubicon Project, and reflects on the legacy of cookies in digital advertising.
Takeaways
Mark's journey in ad tech began in the early 2000s.
Building products in ad tech is both challenging and rewarding.
Transformative experiences at Rubicon Project shaped Mark's career.
The ad tech landscape is evolving with blurred lines between buy and sell sides.
Innovation is crucial in a competitive market.
Privacy regulations are a significant challenge for product managers.
Cross-media advertising presents new growth opportunities.
The legacy of cookies is still felt in the industry.
Mark emphasizes the importance of household targeting in the future.
Collaboration and transparency within teams lead to better outcomes.
Chapters
00:00 Introduction to Ad Tech and Mark McEachran
01:18 Mark's Journey in Ad Tech
04:45 The Joy of Building in Ad Tech
08:09 Transformative Experiences at Rubicon Project
10:41 Navigating the Evolving Landscape of Ad Tech
15:57 Challenges in Product Management and Innovation
19:13 Future Growth Opportunities in Cross-Media Advertising
26:23 Reflections on Industry Changes and the Cookie's Legacy
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In my conversation with Jennifer Q. Chen, President and Chief Revenue Officer at Connatix, we explore her path in the ad tech industry, examine what Connatix’s recent merger with JWP (JW Player) means for the video and technology space, and discuss key topics such as adtech fundamentals, AI-powered content discovery, and the importance of community.Jenn shares insights on finding happiness in a fast-paced work environment and the challenges and opportunities that lie ahead in the advertising space.
Takeaways
The merger of Connatix and JW Player is a significant development in the ad tech industry.
Jenn Chen's journey from banking to ad tech highlights the diverse paths into the industry.
Understanding the fundamentals of ad tech is crucial for success as a revenue leader.
The community in the ad tech space is supportive and collaborative.
AI is transforming content discovery but also presents challenges for traditional publishing.
The future of advertising lies in contextual and creative data strategies.
Mergers and acquisitions are a constant in the ad tech landscape.
Finding joy in work is essential, even in a fast-paced environment.
The evolution of video technology is reshaping advertising strategies.
Change is the only constant in the ad tech industry.
Chapters
00:00 Introduction to the Ad Tech Landscape
02:14 Jenn Chen's Journey in Ad Tech
06:51 The Merger of Connatix and JW Player
10:28 Understanding the Ad Tech Ecosystem
12:46 The Evolution of Video Technology
15:51 Future Opportunities in Advertising
19:29 The Role of AI in Content Discovery
23:27 Community and Longevity in Ad Tech
27:17 Finding Happiness in a Fast-Paced Industry
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