Afleveringen
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Kelly McMahon, SVP and Head of Global Operations at LG Ad Solutions, shares her journey through the streaming Tb industry, discussing her career beginnings, the evolution of connected TV (CTV), and the impact of AI on advertising. She emphasizes the importance of embracing change, understanding consumer behavior, and building relationships in the industry. Kelly also reflects on the challenges and opportunities in this rapidly changing industry, highlighting the need for effective measurement and insights.
Takeaways
Kelly started her career in marketing for a multifamily housing company.
She transitioned to ad tech to embrace the changing media landscape.
SpotX was pivotal in her career, focusing on operations and customer success.
Understanding both supply and demand sides of ad tech is crucial.
Education on CTV buying has improved among media buyers.
Measurement and insights are essential for proving ad effectiveness.
AI is focused on enhancing consumer experience and content recommendations.
Building relationships in ad tech is vital for collaboration.
Change is challenging but necessary for growth in the industry.
Kelly would consider being a travel agent if not in ad tech.
Chapters
00:00 Introduction to the Ad Tech Landscape
01:43 Kelly's Career Journey in Ad Tech
07:03 SpotX and the Evolution of CTV
10:37 Navigating the Changing Landscape of TV Advertising
12:44 Understanding CTV as a Performance Channel
14:26 The Role of AI in Streaming and Advertising
21:35 The Importance of Relationships in Ad Tech
25:37 Personal Insights and Future Aspirations
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In this episode of the AdTechGod Pod, Rob Wilk, Yahoo's Chief Revenue Officer, shares his career journey in advertising, highlighting his experiences at notable companies like Overture and Microsoft. He discusses the cultural shift at Yahoo, the integration of AI in advertising, and the importance of personal connections in the industry. Rob emphasizes the joy of working in advertising and the significance of brand loyalty, particularly towards Yahoo and Microsoft.
Takeaways
Rob Wilk has a 30-year career in advertising.
He was the first salesperson at Rollingstone.com.
Yahoo is experiencing a cultural revival with many former employees returning.
AI is integrated into all Yahoo products, enhancing advertising outcomes.
The advertising industry is fun and attracts passionate people.
Rob values personal connections and relationships in his career.
Helping others brings Rob personal satisfaction.
AI should be seen as a tool to enhance work, not a threat.
The culture at Yahoo emphasizes collaboration and positivity.
Rob respects the leadership and culture at Microsoft.
Chapters
00:00 Introduction to Rob Wilk and Yahoo's Revival
01:20 Rob Wilk's Career Journey in Advertising
06:12 The Evolution of Digital Advertising and Overture
11:59 Yahoo's Cultural Shift and Team Dynamics
16:23 AI's Impact on Advertising and Sales
22:00 The Joy of the Advertising Industry and Personal Connections
29:39 Brand Loyalty and Reflections on Microsoft
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Zijn er afleveringen die ontbreken?
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AdTechGod interviews Vitaly Pecherskiy, CEO of StackAdapt, discussing the company's recent funding of $235 million, its innovative approach to advertising technology, and the importance of company culture.
Vitaly shares insights on how StackAdapt aims to accelerate growth for its clients through their core pillars of Solutions, Automation and Experience while maintaining a focus on responsible advertising practices.
Takeaways
StackAdapt focuses on accelerating growth for its customers.
The company culture is shaped by every employee's actions.
AI and automation are key areas of investment for StackAdapt.
StackAdapt aims to be a growth technology platform, not just a DSP.
The company has a diverse customer base across various industries.
Funding will be used for research, development, and global distribution.
Vitaly emphasizes the importance of customer acquisition as a fundamental truth.
StackAdapt's approach is to be distinctly unique in creating value.
The company is not overly concerned with competitors, focusing instead on self-improvement.
Future product launches are planned to enhance StackAdapt's offerings.
Chapters
00:00 Introduction to Market Texture and Upcoming Events
01:00 Vitaly Pecherskiy and StackAdapt Overview
06:49 Funding and Future Plans for StackAdapt
10:50 Company Culture and Employee Engagement
15:04 Automation, AI, and Responsible Advertising
18:57 Vision for the Future and Competitive Landscape
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In this episode of the Ad TechGod Pod, host AdTechGod interviews Dave Simon, Vice President of Sales at Viant. They discuss Dave's extensive career in advertising, starting from his early days as a media buyer to his pivotal role in the rise of programmatic advertising at BrightRoll. The conversation digs into the challenges faced during the pandemic, the future of advertising with a focus on AI and CTV, and the importance of human connections in the advertising industry. Dave shares insights on navigating industry disruptions and the continuous evolution of advertising technology.
Takeaways
Dave Simon's journey in advertising began with a passion for creativity.
Transitioning to sales was driven by a desire for entrepreneurial excitement.
The rise of programmatic advertising marked a significant shift in the industry.
Navigating challenges during the pandemic highlighted the importance of adaptability.
AI and CTV are key trends shaping the future of advertising.
Identity and privacy concerns are increasingly relevant in the ad tech landscape.
The human element in ad tech fosters collaboration and support among peers.
Continuous learning is essential in an ever-evolving industry.
Disruption can come from unexpected sources, changing the landscape rapidly.
The future of advertising is bright with innovation and new opportunities.
Chapters
00:00 Introduction to Dave Simon and His Journey
01:24 Dave's Early Career and Transition to Sales
06:34 The Rise of BrightRoll and Programmatic Advertising
12:07 Navigating Challenges During the Pandemic
15:13 The Future of Advertising: AI, CTV, and Privacy
23:37 The Human Element in Ad Tech
28:07 Disruption in the Advertising Industry
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David Cohen, CEO of the Interactive Advertising Bureau (IAB), joins AdTechGod to wrap up the 2025 IAB ALM event in Palm Desert.
We discuss the highlights of the conference, including the potential for a national data privacy law, the creative revival driven by generative AI, and the rise of multiple identity solutions. You’ll also find out why sustainability and DEI are more critical than ever and learn how the IAB is helping marketers tackle today’s toughest privacy challenges.
Finally, David shares where the next IAB ALM gatherings will be held, so you can start planning.
Takeaways
AI is fundamentally changing media buying and measurement.
The advertising industry must diversify its strategies post-cookie.
Regulatory challenges are increasing with state-specific privacy laws.
A national data privacy law could simplify compliance for advertisers.
Creativity in advertising is being revitalized by generative AI.
The future of advertising will involve multiple identity solutions.
Sustainability and DEI are critical issues that need attention.
The IAB is actively working on tools to help the industry navigate privacy laws.
San Antonio will be the new host city for IAB ALM in 2027 and 2028.
The advertising industry must adapt quickly to changing consumer behaviors.
Chapters
00:00 Introduction to the Advertising Landscape
01:29 AI's Impact on Media Buying and Creativity
07:01 Navigating Cookie Deprecation and Identity Solutions
10:08 Regulatory Challenges in Advertising
16:02 Future of the IAB ALM and Industry Trends
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Host AdTech God speaks with Mark McEachran, Senior Vice President of Product Management at Yieldmo. They discuss Mark's journey in the ad tech industry, the importance of building and innovation, and the challenges faced in product management. Mark shares various insights , the impact of privacy regulations, and the future of cross-media advertising. The conversation highlights the transformative experiences Mark has had at various companies, particularly at Rubicon Project, and reflects on the legacy of cookies in digital advertising.
Takeaways
Mark's journey in ad tech began in the early 2000s.
Building products in ad tech is both challenging and rewarding.
Transformative experiences at Rubicon Project shaped Mark's career.
The ad tech landscape is evolving with blurred lines between buy and sell sides.
Innovation is crucial in a competitive market.
Privacy regulations are a significant challenge for product managers.
Cross-media advertising presents new growth opportunities.
The legacy of cookies is still felt in the industry.
Mark emphasizes the importance of household targeting in the future.
Collaboration and transparency within teams lead to better outcomes.
Chapters
00:00 Introduction to Ad Tech and Mark McEachran
01:18 Mark's Journey in Ad Tech
04:45 The Joy of Building in Ad Tech
08:09 Transformative Experiences at Rubicon Project
10:41 Navigating the Evolving Landscape of Ad Tech
15:57 Challenges in Product Management and Innovation
19:13 Future Growth Opportunities in Cross-Media Advertising
26:23 Reflections on Industry Changes and the Cookie's Legacy
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In my conversation with Jennifer Q. Chen, President and Chief Revenue Officer at Connatix, we explore her path in the ad tech industry, examine what Connatix’s recent merger with JWP (JW Player) means for the video and technology space, and discuss key topics such as adtech fundamentals, AI-powered content discovery, and the importance of community.Jenn shares insights on finding happiness in a fast-paced work environment and the challenges and opportunities that lie ahead in the advertising space.
Takeaways
The merger of Connatix and JW Player is a significant development in the ad tech industry.
Jenn Chen's journey from banking to ad tech highlights the diverse paths into the industry.
Understanding the fundamentals of ad tech is crucial for success as a revenue leader.
The community in the ad tech space is supportive and collaborative.
AI is transforming content discovery but also presents challenges for traditional publishing.
The future of advertising lies in contextual and creative data strategies.
Mergers and acquisitions are a constant in the ad tech landscape.
Finding joy in work is essential, even in a fast-paced environment.
The evolution of video technology is reshaping advertising strategies.
Change is the only constant in the ad tech industry.
Chapters
00:00 Introduction to the Ad Tech Landscape
02:14 Jenn Chen's Journey in Ad Tech
06:51 The Merger of Connatix and JW Player
10:28 Understanding the Ad Tech Ecosystem
12:46 The Evolution of Video Technology
15:51 Future Opportunities in Advertising
19:29 The Role of AI in Content Discovery
23:27 Community and Longevity in Ad Tech
27:17 Finding Happiness in a Fast-Paced Industry
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Anna Bager, President and CEO of the Out-of-Home Advertising Association of America (OAAA), discusses the evolving out-of-home (OOH) industry, particularly in the context of digital transformation and programmatic advertising.
She shares her journey from Sweden to leading the OAAA, the challenges faced during the pandemic, and the unique advantages of OOH advertising, including its brand safety and effectiveness. Anna emphasizes the importance of cultural adaptation in the U.S. market and highlights the exciting innovations and growth opportunities within the OOH space, while addressing common misconceptions about the industry.
Takeaways
OOH advertising is evolving with digital transformation.
Anna Bager's international experience enriches her leadership.
The pandemic presented challenges but also opportunities for OOH.
Digital OOH allows for more dynamic and targeted advertising.
Programmatic advertising is a key growth driver for OOH.
OOH is often overlooked but is a vital part of advertising.
Cultural adaptation is crucial for success in the U.S. market.
OOH ads are generally perceived as non-intrusive and brand safe.
The industry is seeing increased interest and innovation post-pandemic.
Misconceptions about OOH advertising complicate its understanding.
Chapters
00:00 Introduction to OOH Advertising and Anna Bogger
05:17 Anna's Journey to OAAA Leadership
11:02 Cultural Adaptation in the U.S. Market
12:21 The Evolution of Digital Out of Home
20:24 Programmatic Advertising in OOH
21:35 Exciting Innovations in OOH Advertising
25:12 Common Misconceptions About OOH Advertising
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Sam Bloom, Head of Partnerships at PMG, shares his extensive journey in the advertising industry, discussing the importance of transparency, the impact of family legacy, and the CTV industry.
He emphasizes the need for creativity in advertising and the challenges posed by privacy regulations, while also highlighting the potential for innovative solutions in the ad tech space.
Takeaways
Sam Bloom is a third-generation advertiser with a rich family history in the industry.
Transparency in advertising is crucial for building trust with clients.
The advertising industry faces significant challenges due to poor financial incentives.
Connected TV is a transformative opportunity for advertisers.
Privacy regulations are becoming increasingly complex and fragmented.
The future of advertising will rely heavily on creative solutions.
Understanding consumer emotions can enhance advertising effectiveness.
The rise of the creator economy is reshaping how brands connect with audiences.
Testing creative ideas quickly can lead to more effective advertising campaigns.
The relationship between brands and consumers is evolving, emphasizing authenticity.
Chapters
00:00 Introduction to Sam Bloom and PMG
01:16 Sam Bloom's Journey in Advertising
05:40 The Importance of Transparency in Ad Tech
07:05 Family Legacy and Its Impact on Business
09:41 The Role of Marketing in Advertising
15:08 Exploring Connected TV and Its Potential
27:15 The Future of Privacy and Advertising
30:04 The Rise of Creative in Advertising
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AdTechGod interviews Inderpreet Sandhu, Head of CTV Platforms and Ecosystems at Google. They discuss Inderpreet's journey into the ad tech space, the evolution of advertising formats, and the importance of user experience in streaming.
Inderpreet shares insights on YouTube's growing dominance, the positive trends in the ad tech industry, and the significance of continuous learning and community in career growth.
Takeaways
Inderpreet's journey into ad tech was not straightforward.
Understanding the publisher's perspective is crucial for success.
New ad formats are essential for enhancing user experience.
YouTube is becoming a dominant force in content consumption.
The ad tech industry is focusing on quality and differentiation.
Continuous learning is vital for career growth in ad tech.
Ad tech is a community that fosters collaboration and support.
Innovative ad formats can improve user engagement.
The relevance of ads is improving with better targeting.
Positivity in the industry is growing despite challenges.
Chapters:
00:00 Introduction to Inderpreet Sandhu and Google CTV
01:15 Inderpreet's Journey into Ad Tech
04:25 Understanding Publisher Perspectives
07:13 Adapting to New Formats in Streaming
11:28 Innovative Ad Formats and User Experience
14:39 YouTube's Dominance in Content Consumption
20:24 Positivity in the Ad Tech Industry
24:02 Career Growth and Learning in Ad Tech
30:04 Passion for Ad Tech and Community
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Shachar Orren, co-founder and CMO of EX.CO, shares her journey from journalism to the ad tech industry, discussing the evolution of video consumption, the importance of listening to customers, and the role of AI in enhancing video strategies.
She highlights the challenges of differentiation in a competitive market and the future trends in video and content technology.
Takeaways
Shachar transitioned from journalism to ad tech to leverage his knowledge.
EX.CO started as a pub tech company focused on enhancing publisher engagement.
Video content has become crucial for publishers and advertisers alike.
Listening to customer needs is essential for product development.
AI and machine learning are integral to Xco's technology and strategy.
The lines between demand and supply sides in ad tech are blurring.
Control and transparency are vital for publishers in the ad tech landscape.
EX.CO aims to help publishers succeed through innovative technology.
Future opportunities lie in expanding beyond traditional web publishing.
Shachar's passion for content extends beyond ad tech into personal interests.
Chapters:
00:00 Introduction to Shachar Orren and Xco
02:09 Shachar's Journey from Journalism to Ad Tech
04:40 The Evolution of Video Consumption and Technology
09:17 Key Milestones and Differentiation in Xco's Strategy
11:26 Bridging the Gap Between Demand and Supply Sides
15:44 The Role of AI in EX.CO's Future
20:25 Challenges and Growth as a Co-Founder
23:00 Future Trends and Opportunities in Video
24:45 Passions Beyond Ad Tech: Karaoke and Content
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We discuss the merger between Omnicom and IPG, exploring its implications for the advertising industry, clients, and smaller agencies.
The conversation highlights the potential consolidation of power, financial implications, and the shift towards an AI and data-driven era in advertising. Experts share insights on how this merger may affect client relationships, agency dynamics, and the future landscape of advertising, including the opportunities for smaller agencies to thrive amidst the changes.
Thank you to my guests:
Arielle Garcia from Check My Ads
Mike Evans from Magnite
Bernard Urban from BCSI/Silverblade Partners
Takeaways
The Omnicom and IPG merger represents a significant consolidation of power in the advertising industry.
There are concerns about the impact of this merger on competition and smaller agencies.
The merger is expected to create $750 million in cost synergies, primarily from back-office functions.
Access to first-party data is a key focus, but much of it remains third-party data.
The merger may lead to increased friction with clients due to potential conflicts of interest.
Cash management is critical for the success of the merged entity.
The advertising industry is transitioning into an AI and data-driven era.
The merger could lead to more pressure on the publisher landscape and media owners.
Smaller and mid-sized agencies may find new opportunities as larger agencies consolidate.
The future of advertising will require agencies to adapt to changing market dynamics and client needs.
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John Rogers, SVP at Nexxen, shares his extensive journey in the ad tech industry, starting from his early days at Advertising.com to his current role at Nexxen.
The conversation digs into the evolution of supply and demand in ad tech, the growing importance of transparency, and the trends shaping the future of the industry, including the rise of CTV.
John also reflects on his leadership style and aspirations beyond ad tech, hinting at a potential future in education.
Takeaways:
John's career began at Advertising.com in 2002.
The culture at Advertising.com shaped many industry leaders.
Daily management meetings foster accountability and performance.
Nexxen's strategy includes both DSP and SSP capabilities.
CTV is a significant growth area in advertising.
Transparency is crucial for building trust with clients.
The evolution of ad tech requires adapting to new demands.
Leadership development is a passion for John.
John values the connections made throughout his career.
The future of ad tech will focus on data-driven solutions.
Chapters
00:00 The Journey Begins: John's Early Career in Ad Tech
10:09 Navigating the Evolving Landscape of Supply and Demand
14:50 Trends in Ad Tech: CTV and Market Dynamics
19:20 The Importance of Transparency in Advertising
24:34 Future Aspirations: Beyond Ad Tech
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In this episode of the Ad Tech God Pod, host AdTechGod interviews Jeromy Sonne, CEO of daypart.ai, discussing his unconventional journey into the ad tech industry, the transformative potential of AI, and the challenges faced by small and medium businesses in accessing advertising tools.
Jeromy shares insights on the importance of creativity in advertising, the always changing digital industry, and his personal brand loyalties, emphasizing product quality over marketing hype.
Takeaways:
Jeromy's career in ad tech was unplanned and evolved over time.
AI is expected to transform the ad tech industry significantly.
There is a gap in access to advertising tools for SMBs.
Creativity in advertising remains a human strength despite AI advancements.
The ad tech industry needs to become more equitable for all brands.
AI can help streamline campaign management and analytics.
The future of advertising may see a creative renaissance due to AI.
Jeromy emphasizes the importance of product quality in brand loyalty.
The industry is moving towards a more meritocratic marketplace.
AI could disrupt traditional ad tech business models.
Chapters
00:00 Introduction to Ad Tech and Jeromy Sonne
01:36 Jeromy's Journey into Ad Tech
07:06 The Role of AI in Ad Tech
21:14 Challenges in the Ad Tech Industry
28:27 The Future of SMBs in Ad Tech
30:04 Brand Loyalty and Personal Preferences
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In this episode, we dive into the $500 million acquisition of Innovid by Mediaocean.
What does this deal mean for advertisers, connected TV, and the fight against walled gardens?
Joining us are Aaron Goldman, CMO of Mediaocean, and Dani Cushion, CMO of Innovid, who share insider insights on how this merger will redefine data control, measurement, and ad performance. From strategic goals to branding challenges (Flashavid, anyone?), we cover it all. Don’t miss this in-depth discussion on the future of advertising!
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In this special episode of the Refresh by AdTechGod, we discuss The Trade Desk's big announcement about Ventura, their new TV operating system set to drop in 2025.
We chat about what this means for the connected TV (CTV) space; everything from possible conflicts of interest and the role of OEMs to how it might shake up the user experience. The panel takes a closer look at the challenges and opportunities this new OS brings, including the need for better interoperability and smarter monetization strategies. We also touch on the current state of CTV, how consumer experiences are becoming more commoditized, and what The Trade Desk’s strategy might mean for the market.
Thats not all! There’s talk about publisher monetization struggles, discoverability issues, and how AI could step up to improve user experiences.
Thank you to my guests:
Tony Marlow from LG Ad Solutions
Scott Ensign from Butler/Til
Shiv Gupta from U Of Digital.
Thank you to Azerion for Sponsoring this episode.
Takeaways
Trade Desk's Ventura aims to disrupt the existing OS landscape.
The success of CTV advertising relies on user experience and hardware.
Partnerships with OEMs are crucial for Trade Desk's strategy.
The CTV market is currently chaotic and needs order.
Trade Desk's entry could increase competition among existing OS providers.
The narrative of being agnostic may be challenged by Trade Desk's new role.
Agencies see potential benefits in Trade Desk's ownership of technology.
Distribution is key to the success of any new OS.
The TV hardware market is highly competitive and low-margin.
Improving user experience is essential for the growth of CTV. The consumer experience in CTV is currently commoditized.
Publisher monetization is becoming increasingly complex.
Trade Desk's strategy focuses on enhancing backend value.
AI integration is key to improving content discoverability.
The CTV market is ripe for innovation and disruption.
Increased competition can lead to better products and services.
Trade Desk's OS aims to control the CTV ecosystem.
The future of CTV may see significant local media growth.
Understanding user experience is crucial for CTV success.
The transition from cookies to ACR data is essential for programmatic advertising.
Chapters
00:00 Introduction and Upcoming Events
06:57 The Conflict of Interest in CTV Advertising
14:56 Partnership Dynamics Between Trade Desk and OEMs
20:14 Market Dynamics and User Experience in CTV
25:15 The Commoditization of Consumer Experience in CTV
32:12 Trade Desk's Strategy and Market Positioning
40:20 The Future of CTV: Opportunities and Challenges
Keywords:
Trade Desk, Ventura, CTV, advertising, operating system, LG ads, Sonos, agency perspective, market dynamics, user experience, CTV, Trade Desk, consumer experience, advertising, market competition, AI, discoverability, monetization, programmatic, user experience, AdTechGod
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Xander Kotsatos, the head of sales at Beeswax, shares his journey in the ad tech industry and discusses trends in the market. He highlights the importance of staying up to date with industry news and trends through sources like newsletters, podcasts, and publications.
Xander also emphasizes the need for sales professionals to focus on what they're good at and put in the effort to succeed. He discusses the challenges of fragmented content distribution and the shift towards private marketplace deals and audience targeting in connected TV. Xander also raises questions about the future of the industry and the importance of adapting to constant change.
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AdTechGod discusses the recent acquisition of Iris TV by Viant Technologies with Tim and Chris Vanderhook.
In this episode, we dive into Viant’s recent acquisition of Iris TV, aimed at boosting transparency and improving targeting and measurement in the growing CTV space, where over 40% of ad spend on Viant’s platform now flows. We explore how this move strengthens Viant’s ad products to compete with walled gardens while keeping Iris TV independent to support an open ecosystem. We’ll also look at the importance of understanding content at a detailed level to give advertisers the edge in reaching the right audiences.
takeaways
Viant acquired Iris TV to enhance transparency in the CTV ecosystem.
The acquisition aims to provide better targeting and measurement capabilities.
CTV is growing rapidly, with over 40% of total spend on Viant's platform.
The focus is on creating superior ad products to compete with walled gardens.
Iris TV will operate independently to support the open ecosystem.
Understanding content at a granular level is crucial for advertisers.
Privacy regulations are shaping the future of ad tech.
The market is excited about the potential of Iris TV.
Investment in ad tech is essential for the open ecosystem's growth.
Viant aims to attract more entrepreneurs to build innovative solutions.
Chapters
00:00 Introduction to the Acquisition
01:07 The Purpose Behind Acquiring Iris TV
05:14 The Future of CTV and Walled Gardens
08:14 Iris TV's Independence and Its Role
10:37 Understanding Content and Privacy in CTV
18:33 Market Reactions and Future Prospects
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Tyler Fitch the SVP of Partnerships at AdRise chats with AdtechGod
Tyler Fitch shares his extensive experience in ad tech, from his early days in sales to his expertise in programmatic, highlighting the challenges of monetization and user retention in the rapidly growing connected TV space.
He attributes Tubi's success to its strong focus on user experience and personalization, which has been pivotal in maintaining engagement. As FAST platforms reshape the streaming landscape and traditional TV budgets shift towards connected TV, Tyler emphasizes the critical need to prove ROI for advertisers.
He also underscores the importance of building strong industry relationships and leveraging networks for career advancement in this competitive space.
Takeaways
Tyler Fitch has a diverse background in ad tech, starting from sales to programmatic.
Tubi's growth is attributed to its focus on user experience and personalization.
The rise of FAST platforms is changing the landscape of streaming services.
Monetization remains a significant challenge in the ad-supported model.
Proving ROI for advertisers is crucial for the future of connected TV.
Building relationships in the industry is key to career success.
Tubi's Super Bowl ad significantly boosted its brand recognition.
The industry is seeing a shift from traditional TV budgets to connected TV.
Maintaining user engagement is essential for Tubi's continued growth.
Tyler encourages professionals to lean into their networks for career advancement.
Chapters
00:00 Introduction to Tyler Fitch and Tubi
04:25 The Growth of Tubi and FAST Platforms
09:29 Challenges in Monetization and User Retention
15:22 Proving ROI in Connected TV
20:31 Navigating Industry Challenges and Relationships
24:19 Advice for Career Growth in Ad Tech
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AdTechGod interviews Catherine Perloff from Adweek, exploring her journey into advertising journalism, the intersection of advertising and culture, and the constant change in ad tech.
They discuss trends such as consolidation, transparency, and the challenges of fraud in advertising, as well as the impact of walled gardens and regulation on the industry. The conversation also touches on the influence of AI on journalism and content creation, emphasizing the importance of quality in an increasingly crowded digital space.
Takeaways
Catherine transitioned from financial journalism to advertising to explore the intersection of business and culture.
The advertising industry is evolving with a greater emphasis on creativity and technology.
Consolidation in ad tech is leading to fewer players and more focus on transparency.
Fraud and invalid traffic remain significant challenges in the advertising space.
Walled gardens are dominating ad spend, raising concerns for open web publications.
Regulation is slowly impacting how tech companies operate in the advertising space.
The lack of visibility in programmatic advertising is a persistent issue.
AI is changing the content landscape, but quality journalism remains essential.
Mediocre content generated by AI can dilute the quality of information available online.
The future of advertising will depend on balancing innovation with maintaining quality.
Chapters
00:00 Introduction to Ad Tech and Journalism
02:07 Catherine's Journey into Advertising Journalism
04:01 The Intersection of Advertising, Culture, and Technology
07:51 Trends in Ad Tech: Consolidation and Transparency
12:02 Challenges of Fraud and Quality in Advertising
16:12 The Role of Walled Gardens in Advertising
20:04 Regulation and Its Impact on the Industry
23:51 The Influence of AI on Journalism and Content Creation
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