Afleveringen
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In this episode, Lee-Ann interviews Agni Raitar, the Head of Affiliates at Diversum Partners, about running and launching a successful crypto affiliate program in the iGaming industry. They discuss the importance of branding in building trust with affiliates, the differences between crypto and fiat affiliates, the role of community in the crypto space, and the future of affiliate marketing in the crypto industry.
Building a community and maintaining open communication with affiliates is key to success.Affiliate marketing in the crypto space is evolving, with a focus on micro-influencers and advocacy.The future of affiliate marketing in the crypto industry involves integrating blockchain technology and finding new ways to attract partners.
Talking points include:
Key segments of this podcast and where you can tune in to go direct:
[02:26] The Importance of branding in the Crypto Space
[15:13] Attracting Crypto Casino Affiliates
[24:08] The Future of Affiliate Marketing in the Crypto Industry
Rate, Review & Subscribe on Apple Podcasts
âI love Affiverseâs Affiliate Marketing Podcast.â <â If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select âWrite a Review.â
Also, if you havenât done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.
Subscribe to our podcast HERE!Send me a text with your questions
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Welcome back to a brand new season of the Affiliate Marketing Podcast. Season 18 is sponsored by Diversum Partners and in this first episode, Lee-Ann is joined by Dagmar Janssen, Director of SEO and Onsite Content at MGB-Digital. They discuss:
Hot topics in SEOLeaked Google documentsThe importance of site authorityThe impact of Exact Match Domains (EMDs) The use of repurposed or expired domainsâŠand much more!Key segments of this podcast and where you can tune in to go direct:
[04:13] Hot Topics in SEO and Leaked Google Documents
[19:07] Parasitic SEO
[20:23] Future-Proofing SEO Strategies for iGaming Affiliates
Rate, Review & Subscribe on Apple Podcasts
âI love Affiverseâs Affiliate Marketing Podcast.â <â If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select âWrite a Review.â
Also, if you havenât done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.
Subscribe to our podcast HERE!Send me a text with your questions
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Zijn er afleveringen die ontbreken?
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Welcome to the final episode of Season 17 of the Affiliate Marketing Podcast, brought to you by impact.com. Throughout this season, weâve been graced with incredible guests, sharing valuable insights, strategies, and predictions for the future of affiliate marketing, especially as we head toward the peak sales season in 2024.
In case you missed any episodes, donât worry! This episode will give you a rundown of the best advice from our lineup of experts. You can catch-up on all of the episodes over on our YouTube channel. Remember to subscribe to our weekly podcast to keep updated on all things affiliate marketing.
Now, letâs dive into the key takeaways from Season 17!âŠ
Why does it take affiliates so long to get the credit they deserve?Advocacy Programs and blurring the linesLeveraging TikTok for Business
Listen to find out more about:
Full two-day conference and keynote speaker line-up (Learning from the best in the industry) Access to specific Masterclasses helping you level up your performance and skills developmentLunch and Refreshments FREE on both daysNetworking and Exhibitor AreaMatchmaking meet-upsA Social Networking party
Key segments of this podcast and where you can tune in to go direct:
[02:28] The three fundamental changes in the affiliate marketing industry.
[29:05] Why it is so important for brands to consider their segmentation right now.[38:05] Coming up in Season 18 â weâll explore the world of Crypto and Blockchain Marketing!
ELEVATE Summit 2024 â LONDON
Join us in London on 16-17 September.
Limited Tickets Remain! GET YOUR TICKET HERE
Tickets to this two-day conference at Park Plaza Westminster Bridge, include:Donât miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights.
Secure your ticket and learn with industry veterans whatâs new and trending in the Affiliate and Lead Generation worlds â today by clicking here.
Rate, Review & Subscribe on Apple Podcasts
âI love Affiverseâs Affiliate Marketing Podcast.â <â If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select âWrite a Review.â
Also, if you havenât done so already subscribe to our weekly newsletter and never miss out on FREE insights and training.
Subscribe to our podcast HERE!Send me a text with your questions
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In this episode of the Affiliate Marketing Podcast, Lee-Ann interviews Will Fraser, Head of impact.com/Advocate, about the importance of customer advocacy in the partnership economy.
How B2B SaaS companies can also benefit from advocacy programsAdvocacy programs can serve as a farm team for other partnership channels, as advocates can be promoted to influencers or affiliates.The importance to have buy-in from the team and commit to the program for at least a year.
Will was the CEO and co-founder of SaaSquatch, a customer referral platform acquired by impact.com and he has helped companies around the globe build high-performing customer referral programs.
Listen in as their conversation explores how advocacy is crucial because there is a low trust in ads, and people trust the recommendations of their friends. Will also emphasizes the blurring lines between consumers, influencers, and affiliates, and the need for innovative consumer experiences in the affiliate space.
Listen to find out more about:Key segments of this podcast and where you can tune in to go direct:
Full two-day conference and keynote speaker line-up (Learning from the best in the industry) Access to specific Masterclasses helping you level up your performance and skills developmentLunch and Refreshments FREE on both daysNetworking and Exhibitor AreaMatchmaking meet-upsA Social Networking party
[10:45] Building an Advocacy Program: Benefits and best practices
[23:21] From Advocates to Influencers: The Farm Team of Partnerships
[24:58] The future of Affiliate Marketing?
ELEVATE Summit 2024 â LONDON
Join us in London on 16-17 September.
Limited Tickets Remain! GET YOUR TICKET HERE
Tickets to this two-day conference at Park Plaza Westminster Bridge, include:Donât miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights.
Secure your ticket and learn with industry veterans whatâs new and trending in the Affiliate and Lead Generation worlds â today by clicking here.
Rate, Review & Subscribe on Apple Podcasts
âI love Affiverseâs Affiliate Marketing Podcast.â <â If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select âWrite a Review.âAlso, if you havenât done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.
Subscribe to our podcast HERE!
Send me a text with your questions
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In this episode, Lee-Ann interviews Chris Pettit, CEO and Co-Founder at Revving. The hot topics of improving cashflow and growing your affiliate business are discussed, as well as how Chris identified the problem of delayed payments in the digital economy, particularly in ad tech and affiliate marketing. Wait for some stats to make you sit up and take notice! Chris explains how Revving.io uses technology to compress payment terms and provide instant payments to publishers, ultimately improving cashflow and enabling businesses to grow.
Revving.io's technology and platform provide visibility and access to capital, allowing businesses to innovate and transform their operations.Why faster payments can lead to better planning, resource allocation, and ROI for affiliates.Affiliates and brands should consider the impact of working capital
Listen to find out more about:
Key segments of this podcast and where you can tune in to go direct:
[07:00] The impact of delayed payments and extended payment terms
[23:50] Transforming Affiliate payments and enabling innovation
[28:30] Taking Action: Considering operational financing and contacting Revving.io
ELEVATE Summit 2024 â LONDON
Join us in London on 16-17 September.
Limited Tickets Remain! GET YOUR TICKET HERETickets to this two-day conference at Park Plaza Westminster Bridge, include:
Full two-day conference and keynote speaker line-up (Learning from the best in the industry) Access to specific Masterclasses helping you level up your performance and skills developmentLunch and Refreshments FREE on both daysNetworking and Exhibitor AreaMatchmaking meet-upsA Social Networking partyDonât miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights.
Secure your ticket and learn with industry veterans whatâs new and trending in the Affiliate and Lead Generation worlds â today by clicking here.
Rate, Review & Subscribe on Apple Podcasts
âI love Affiverseâs Affiliate Marketing Podcast.â <â If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select âWrite a Review.â
Also, if you havenât done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.
Subscribe to our podcast HERE!Send me a text with your questions
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This week on the Affiliate Marketing Podcast, Lee-Ann interviews Marthe Berlin the Regional Vice President of Publisher Development at Impact.com. They discuss Marthe's journey in affiliate marketing and the importance of program segmentation. They also talk about the challenges of scaling affiliate programs and share tips for successful outreach and partnership building.
Focus on finding the five that bring resultsScaling affiliate programs: Challenges and tipsStrategic approaches to affiliate recruitment
Visit the PXA Academy for lots of resources relating to partner segmentation â simply click here.
Listen to find out more about:Key segments of this podcast and where you can tune in to go direct:
Full two-day conference and keynote speaker line-up (Learning from the best in the industry) Access to specific Masterclasses helping you level up your performance and skills developmentLunch and Refreshments FREE on both daysNetworking and Exhibitor AreaMatchmaking meet-upsA Social Networking party
[08:05] Importance of Program Segmentation
[11:44] Challenges and Tips for Scaling Programs
[29:26] Scoping Partners
Download the Affiliate Marketing Podcast Kit
ELEVATE Summit 2024 â LONDON
Join us in London on 16-17 September.
Limited Tickets Remain! GET YOUR TICKET HERE
Tickets to this two-day conference at Park Plaza Westminster Bridge, include:Donât miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights.
Secure your ticket and learn with industry veterans whatâs new and trending in the Affiliate and Lead Generation worlds â today by clicking here.
Rate, Review & Subscribe on Apple Podcasts
âI love Affiverseâs Affiliate Marketing Podcast.â <â If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select âWrite a Review.â
Also, if you havenât done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.
Subscribe to our podcast HERE!Send me a text with your questions
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In this episode of the Affiliate Marketing Podcast, Lee-Ann interviews Max Ciccotosto, Chief Product Officer at Impact.com, about his career in affiliate marketing and the development of Mediarails. Max shares his journey from being a publisher to working on the brand side and eventually developing a product to address the challenges he faced. Max also shares his insights on the future of affiliate marketing and the role of technology in driving growth.
Optimizing outreach and onboardingSetting clear goals and understanding riskThe future of affiliate marketing lies in the continued growth of partnership channels and the development of technology to support them.
Listen to find out more about:
Full two-day conference and keynote speaker line-up (Learning from the best in the industry) Access to specific Masterclasses helping you level up your performance and skills developmentLunch and Refreshments FREE on both daysNetworking and Exhibitor AreaMatchmaking meet-upsA Social Networking party
Key segments of this podcast and where you can tune in to go direct:
[04:30] Mediarails: Automating partner engagement
[21:09] The Future of Affiliate Marketing and Technology
[24:11] Top tips for growing Affiliate Programs
Download the Affiliate Marketing Podcast Kit
ELEVATE Summit 2024 â LONDON
Join us in London on 16-17 September.
Limited Tickets Remain! GET YOUR TICKET HERE
Tickets to this two-day conference at Park Plaza Westminster Bridge, include:Donât miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights.
Secure your ticket and learn with industry veterans whatâs new and trending in the Affiliate and Lead Generation worlds â today by clicking here.
Rate, Review & Subscribe on Apple Podcasts
âI love Affiverseâs Affiliate Marketing Podcast.â <â If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select âWrite a Review.â
Also, if you havenât done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.
Subscribe to our podcast HERE!Send me a text with your questions
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On this weekâs podcast, Amy Scanlon, the GM of Affiliate Practice at Right Side Up, shares insights on affiliate marketing, the role of affiliate specialists, the changing landscape of the industry, and the importance of talent and data-driven decision-making.
Affiliate marketing requires a holistic approach that integrates partnerships at every stage of the digital mix.Talent and data-driven decision-making are crucial for the success of affiliate programs in the changing landscape of the industry.The Holistic Approach to Affiliate Marketing.
Amy emphasises the need for a holistic approach to affiliate marketing, the value of partnerships, and the evolving role of affiliate managers in the digital mix.
Listen to find out more about:Key segments of this podcast and where you can tune in to go direct:
Full two-day conference and keynote speaker line-up (Learning from the best in the industry) Access to specific Masterclasses helping you level up your performance and skills developmentLunch and Refreshments FREE on both daysNetworking and Exhibitor AreaMatchmaking meet-upsA Social Networking party
[19:40] User-generated content â adding value and buyer behavior
[25:00] Diversify the value and the volume
[30:35] Our customers are changing and the way that they engage with the media mix
ELEVATE Summit 2024 â LONDON
Join us in London on 16-17 September.
Limited Tickets Remain! GET YOUR TICKET HERE
Tickets to this two-day conference at Park Plaza Westminster Bridge, include:Donât miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights.
Secure your ticket and learn with industry veterans whatâs new and trending in the Affiliate and Lead Generation worlds â today by clicking here.
Rate, Review & Subscribe on Apple Podcasts
âI love Affiverseâs Affiliate Marketing Podcast.â <â If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select âWrite a Review.â
Also, if you havenât done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.
Subscribe to our podcast HERE!Send me a text with your questions
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In this episode of the Affiliate Marketing Podcast, Vana Han, Head of Global Affiliate for TikTok Business, joins Lee-Ann. Vana discusses the affiliate program that TikTok for Business has and how it targets SMB advertisers. Vana shares strategies for scaling an affiliate program, including narrowing down the focus on key partners and growing existing partners.
Challenges in the content creator ecosystemBalancing AI and human creativity in MarketingEnsuring transparency without compromising security.
Talking points include:Vana will be speaking at our ELEVATE Summit in London, this September. Get your ticket now to hear Vana speak out on emerging trends, challenges, and opportunities at the intersection of performance marketing and lead generation.
Vanaâs career journey and transferable skills Leveraging partnerships for growthTreating Affiliates as partners, not suppliers
Listen to find out more about:
Key segments of this podcast and where you can tune in to go direct:
[10:24] Staying up-to-date with current trends
[25:30] Challenges in the Content Creator Ecosystem
[34:08] Advice for Affiliate ManagersELEVATE Summit 2024 â LONDON
Meet Vana at ELEVATE! Join us in London on 16-17 September.
Limited Tickets Remain! GET YOUR TICKET HERE
Tickets to this two-day conference at Park Plaza Westminster Bridge, include:
Full two-day conference and keynote speaker line-up (Learning from the best in the industry) Access to specific Masterclasses helping you level up your performance and skills developmentLunch and Refreshments FREE on both daysNetworking and Exhibitor AreaMatchmaking meet-upsA Social Networking party
Donât miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights.
Secure your ticket and learn with industry veterans whatâs new and trending in the Affiliate and Lead Generation worlds â today by clicking here.
Rate, Review & Subscribe on Apple Podcasts
âI love Affiverseâs Affiliate Marketing Podcast.â <â If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select âWrite a Review.â
Also, if you havenât done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.
Subscribe to our podcast HERE!Send me a text with your questions
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In this episode of the Affiliate Marketing Podcast, Emma Tett, VP of Agency Innovation at impact.com and co-founder of Affluent discusses the evolution of Affluent. Lee-Ann and Emma look at its impact on the affiliate marketing industry, and the insights it provides for improving affiliate programs.
The conversation covers topics such as: data aggregation, storytelling with data, GA integration, performance-driven insights, and profit margin improvement.
Talking points include:
The value of time-saving toolsThe importance of protecting evergreen contentThe convergence of influencer and affiliate marketing
Optimizing Affiliate Programs with Affluent's Insights Performance tracking and measurementData aggregation and storytelling in affiliate marketing
Listen to find out more about:
Key segments of this podcast and where you can tune in to go direct:
[21:40] Performance tracking and measurement in Affiliate Marketing.
[24:10] Reclaim your Sunday nights!
[31:30] Performance is a technology â bringing performance to the fore.ELEVATE Summit 2024 â LONDON
Where Lead Generation and Affiliate Marketing collide, ELEVATE launches as an in-person conference for the first time, in London 16-17 September.Limited Tickets Remain! GET YOUR TICKET HERE
Tickets to this two-day conference at Park Plaza Westminster Bridge, include:
Full two-day conference and keynote speaker line-up (Learning from the best in the industry) Access to specific Masterclasses helping you level up your performance and skills developmentLunch and Refreshments FREE on both daysNetworking and Exhibitor AreaMatchmaking meet-upsA Social Networking partyDiscover the Future of Meta at ELEVATE 2024: Affiverse Announces Meta as the Keynote Speaker for ELEVATE Summit 2024 in London. Read our blog.
Donât miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights.
Secure your ticket and learn with industry veterans whatâs new and trending in the Affiliate and Lead Generation worlds â today by clicking here.
Rate, Review & Subscribe on Apple Podcasts
âI love Affiverseâs Affiliate Marketing Podcast.â <â If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.Click here, scroll to the bottom, tap to rate with five stars, and select âWrite a Review.â
Also, if you havenât done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.
Subscribe to our podcast HERE!
Send me a text with your questions
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This week on the Affiliate Marketing Podcast Hanan Maayan, the VP of Marketplace Operations at impact.com discusses his journey into affiliate marketing and the impact of AI on the industry. He highlights the transformation of the industry over the years, from the early days of online dating websites to the rise of Google and social media.
Hanan predicts that the future of affiliate marketing will involve a shift towards high-value, high-touch relationships and a focus on creating meaningful business.
The importance of embracing AI in affiliate marketing and leveraging its capabilities to enhance efficiency and reach the right audience. AI is a once-in-a-generation disruption that will transform the affiliate marketing industry â what this means for you.The need for publishers to negotiate meaningful partnerships with tech companies.
Talking points include:
The future of affiliate marketing will involve high-value, high-touch relationships and a focus on creating meaningful business.The potential challenges and opportunities that AI brings, such as the automation of content creation. Hanan's Journey into Affiliate Marketing
Listen to find out more about:Key segments of this podcast and where you can tune in to go direct:
Full two-day conference and keynote speaker line-up (Learning from the best in the industry) Access to specific Masterclasses helping you level up your performance and skills developmentLunch and Refreshments FREE on both daysNetworking and Exhibitor AreaMatchmaking meet-upsA Social Networking party
[08:07] The impact of AI on the future of affiliate marketing
[16:35] How the methodology of working with publishers is changing
[23:30] The future of affiliate marketing and advertiser buy-in
ELEVATE Summit 2024 â LONDON
Where Lead Generation and Affiliate Marketing collide, launches as an in-person conference for the first time, in London 16-17 September.
Limited Tickets Remain! GET YOUR TICKET HERE
Tickets to this two-day conference at Park Plaza Westminster Bridge, include:Donât miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights. Secure your ticket and learn with industry veterans whatâs new and trending in the Affiliate and Lead Generation worlds â today by clicking here.
Rate, Review & Subscribe on Apple Podcasts
âI love Affiverseâs Affiliate Marketing Podcast.â <â If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select âWrite a Review.â
Also, if you havenât done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.Send me a text with your questions
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Donât miss this episode of the Affiliate Marketing Podcast, with Lee-Ann in conversation with Coady Joy, Head of Affiliate and Partnerships Education at impact.com
Talking points include:
The story behind the PXA Academy.The universal truth contained in this quote: "Everybody falls into this industry by accident, and then they end up loving it.âThe need for brands to invest in training their teams.
How the PXA Academy was created to provide education and training in the affiliate marketing industry.Why Affiliate Managers should focus on the âengageâ phase of the partnership lifecycle, building relationships with publishers, and communicating regularly to ensure success.Will the industry see a shift towards Partnerships Managers who have a broader skill set and can handle various aspects of digital marketing?
Listen to find out more about:
Key segments of this podcast and where you can tune in to go direct:[05:25] Introducing the PXA Academy
[11:00] Your Learning Journey Never Ends
[24:22] The Future of Affiliate Marketing: Specialization and Partnerships Managers
ELEVATE Summit 2024 â LONDON
Where Lead Generation and Affiliate Marketing collide, launches as an in-person conference for the first time, in London 16-17 September.
Tickets are selling FAST! GET YOUR TICKET HERE
Tickets to this two-day conference at Park Plaza Westminster Bridge, include:
Full two-day conference and keynote speaker line-up (Learning from the best in the industry) Access to specific Masterclasses helping you level up your performance and skills developmentLunch and Refreshments FREE on both daysNetworking and Exhibitor AreaMatchmaking meet-upsA Social Networking partyDonât miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights.
Secure your ticket and learn with industry veterans whatâs new and trending in the Affiliate and Lead Generation worlds â today by clicking here.
Rate, Review & Subscribe on Apple PodcastsâI love Affiverseâs Affiliate Marketing Podcast.â <â If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select âWrite a Review.â
Also, if you havenât done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.
Subscribe to our podcast HERE!
Send me a text with your questions
-
This week on the Affiliate Marketing Podcast, Lee-Ann is joined by Melissa Feemster, co-founder of Team Bespoke for a conversation about planning for holiday and peak periods in affiliate marketing.
Talking points include:
The importance of planning and anticipating consumer behaviorStrategies for leveraging different marketing channels Diversifying marketing channels and being prepared to pivot based on competitionMelissa also shares insights on managing coupons and loyalty partners, as well as the future of retail performance marketing, including the role of AI and personalization.
Listen to find out more about:
Preparing for Economic FactorsManaging Coupons and Loyalty PartnersNailing It During the Peak PeriodAvoiding Common Mistakes
Key segments of this podcast and where you can tune in to go direct:
[04:32] Understanding Holiday and Peak Periods
[16:15] Contingency at the Ready!
[31:05] The Future of Retail Performance MarketingRate, Review & Subscribe on Apple Podcasts
If youâre liking this podcast - make sure you hit SUBSCRIBE to never miss another weekly episode packed with information , insights and learning from all four corners of the globe and leave us a 5 Star Review!
ANDâŠ.
If youâre struggling to launch, scale and grow your affiliate program - join us this year in London at the ELEVATE Summit 2024 â Where Lead Generation and Affiliate Marketing will collide
Taking place for the first time as an in-person event on the 16-17 September in London, take your business to the next level - network with industry experts and grow your business at this informative event built specifically for SMEs , Affiliates, Lead Generators and and Performance Marketers.
EARLY BIRD TICKET PRICES END SOON!
Tickets to this two-day conference include are just ÂŁ349 in our early bird offer:
Full two-day conference and expert speaker line-up Lunch and Refreshments FREE on both daysNetworking and Exhibitor Area to discover new tools, services and resourcesMatchmaking meet-ups and unlimited NetworkingDonât miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights.
Secure your ticket and learn with industry veterans whatâs new and trending in Affiliate and Lead Generation CLICK HERE!
Send me a text with your questions
-
Welcome to a brand new season of the Affiliate Marketing Podcast. We are delighted to announce that this season is sponsored by impact.com. Season 17 begins with an inspiring conversation between Lee-Ann and Robert Glazer. Robert is Founder and Board Chair of Acceleration Partners, and he discusses his experience in the affiliate marketing industry. Talking points include: the challenges of running an agency, the evolution of the industry, and the future of affiliate marketing in the digital landscape. Robert also shares insights on the importance of relationships, the impact of technology, and the role of AI in the industry.
Listen to find out more about:
The challenges and opportunities in performance marketingThe paradigm of leaving jobs Adopting a risk-on mindset for future success
Key segments of this podcast and where you can tune in to go direct:[08:25] The evolution of affiliate marketing and partnership marketing
[09:20] The impact of technology and relationships in affiliate marketing
[26:13] âNo generalization works in this industryâ
ELEVATE Summit 2024 â Where Lead Generation and Affiliate Marketing collide, launches as an in-person conference for the first time, in London 16-17 September.
EARLY BIRD TICKET PRICES END SOON!
Tickets to this two-day conference at Park Plaza Westminster Bridge, include:
Full two-day conference and keynote speaker line-up (Learning from the best in the industry) Access to specific Masterclasses helping you level up your performance and skills developmentLunch and Refreshments FREE on both daysNetworking and Exhibitor AreaMatchmaking meet-upsA Social Networking partyDonât miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights.
Secure your ticket and learn with industry veterans whatâs new and trending in the Affiliate and Lead Generation worlds â today by clicking here.
Rate, Review & Subscribe on Apple Podcasts
âI love Affiverseâs Affiliate Marketing Podcast.â <â If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select âWrite a Review.â
Also, if you havenât done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.
Subscribe to our podcast HERE!Send me a text with your questions
-
And just like that⊠weâve come to the end of another superb season of the Affiliate Marketing Podcast. During Season 16, we hit over 250,000 downloads! To all of you around the world who listen in, we thank you for your support and for lending us your ears. This season featured interviews with industry experts, discussions on affiliate marketing trends, and insights into the future of the industry. Letâs take a look back at the highlights from this seasonâŠ
Listen to find out more about:
A full summary of what Season 16 of The Affiliate Marketing Podcast had to offer.Our upcoming events, including Septemberâs ELEVATE Summit: check out this episode for a full summary of our first ever in-person event: ELEVATE Summit: Where Lead Generation and Affiliate Marketing Will Collide A sneak Season 17 peek!
Key segments of this podcast and where you can tune in to go direct:[01:25] Season 16 Recap and Milestone achievement
[03:30] How To Access More of Our Content
[39:00] All About ELEVATE
ELEVATE Summit 2024 â Where Lead Generation and Affiliate Marketing collide, launches as an in-person conference for the first time, in London 16-17 September.
EARLY BIRD TICKET PRICES END SOON!
Tickets to this two-day conference at Park Plaza Westminster Bridge, include:
Full two-day conference and keynote speaker line-up (Learning from the best in the industry) Access to specific Masterclasses helping you level up your performance and skills developmentLunch and Refreshments FREE on both daysNetworking and Exhibitor AreaMatchmaking meet-upsA Social Networking partyDonât miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights.
Secure your ticket and learn with industry veterans whatâs new and trending in the Affiliate and Lead Generation worlds â today by clicking here.
Rate, Review & Subscribe on Apple PodcastsâI love Affiverseâs Affiliate Marketing Podcast.â <â If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select âWrite a Review.â
Also, if you havenât done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.
Subscribe to our podcast HERE!
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In this weekâs podcast episode, Gemma Boore, a Senior Associate at Harris Hagan, discusses dark patterns and their impact on consumer decisions. Dark patterns refer to the design and structure of websites that encourage users to make certain choices, often not in their best interests. The use of dark patterns can breach consumer protection, data protection, and competition laws. The UK Information Commissioner's Office (ICO) and the Competition and Markets Authority (CMA) have published a joint position paper on harmful designing in digital markets, highlighting the potential harm caused by dark patterns. The ICO has also written to top websites in the UK, urging them to change their practices. It is important for marketers to be aware of these issues and take steps to ensure compliance.
Listen to find out more about:
The use of dark patterns can breach consumer protection, data protection, and competition laws. Why Marketers should review their websites and email marketing techniques to identify any dark patterns and consider alternative options that are more compliant and protect consumer interests.Understanding Dark Patterns and Their Impact on Consumer DecisionsKey segments of this podcast and where you can tune in to go direct:
[07:19] Regulatory Focus on Dark Patterns
[13:58] Steps for Marketers to Ensure Compliance
[27:55] Immediate Actions for Advertisers and Affiliates
ELEVATE Summit 2024 â Where Lead Generation and Affiliate Marketing collide, launches as an in-person conference for the first time, in London 16-17 September.
EARLY BIRD TICKET PRICES END JULY 4!
Tickets to this two-day conference at Park Plaza Westminster Bridge, include:
Full two-day conference and keynote speaker line-up (Learning from the best in the industry) Access to specific Masterclasses helping you level up your performance and skills developmentLunch and Refreshments FREE on both daysNetworking and Exhibitor AreaMatchmaking meet-upsA Social Networking partyDonât miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights.
Secure your ticket and learn with industry veterans whatâs new and trending in the Affiliate and Lead Generation worlds â today by clicking here.
Rate, Review & Subscribe on Apple Podcasts
âI love Affiverseâs Affiliate Marketing Podcast.â <â If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select âWrite a Review.â
Also, if you havenât done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.
Subscribe to our podcast HERE!
Send me a text with your questions
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This week, Lee-Ann is joined by Dean Seddon, the founder of maverrik.io. Dean and Lee-Ann share the story behind them deciding to join forces to build and deliver ELEVATE. Along with Lead Generation World, the ELEVATE Summit will take place on the 16th and 17th of September in London. The event is targeted towards small and medium advertisers who currently rely on paid media and need to learn how to diversify their traffic sources. The event will also educate affiliates on the upcoming changes in the industry and the importance of first-party data collection.
Your invitation to ELEVATE Why Affiliates should prepare for upcoming changes in the industry and prioritise first-party data collection.How long-form content is becoming more important on social media platforms
Listen to find out more about:
Key segments of this podcast and where you can tune in to go direct:
[06:22] Organic Traffic Generation and Content Creation
[12:09] Affiliate Marketing and First-Party Data Collection
[14:16] The Rise of Long-Form Content on Social MediaELEVATE Summit 2024 â Where Lead Generation and Affiliate Marketing collide, launches as an in-person conference for the first time, in London 16-17 September.
EARLY BIRD TICKET PRICES END FRIDAY MAY 31!
Early Bird registration for the ELEVATE Summit is now open, with a Full Two Day Conference pass priced at ÂŁ149 â when purchased before the 31st May. Thereafter the tickets will increase to ÂŁ249 per person for this two-day exclusive event!
Tickets to this two-day conference at Park Plaza Westminster Bridge, include:
Full two-day conference and keynote speaker line-up (Learning from the best in the industry) Access to specific Masterclasses helping you level up your performance and skills developmentLunch and Refreshments FREE on both daysNetworking and Exhibitor AreaMatchmaking meet-upsA Social Networking partyDonât miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights.
Secure your ticket and learn with industry veterans whatâs new and trending in the Affiliate and Lead Generation worlds â today by clicking here.
Rate, Review & Subscribe on Apple PodcastsâI love Affiverseâs Affiliate Marketing Podcast.â <â If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select âWrite a Review.â
Also, if you havenât done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.
Subscribe to our podcast HERE!
Send me a text with your questions
-
Constantine Ivanchuk, SEO Affiliates Team Lead at AFFTER joins Lee-Ann to discuss the unique approach of AFFTER as an invite-only affiliate program in the iGaming space. This episode focuses on the issue of quality over quantity, and providing bespoke commissions and account management to a select group of premium affiliates. Constantine also highlights the changing landscape of SEO over the last five years, and emphasises the importance of building relationships with affiliates, along with the need to diversify traffic sources in the affiliate marketing industry.
Listen to find out more about:
Building relationships with affiliates Diversifying traffic sources SEO â the shift towards social media
Key segments of this podcast and where you can tune in to go direct:[04:43] Creating a high-touch experience.
[12:15] Finding new sources of traffic.
[23:02] Affiliate Networks vs Direct Affiliates.ELEVATE Summit 2024 â Where Lead Generation and Affiliate Marketing collide, launches as an in-person conference for the first time, in London 16-17 September.
GET YOUR EARLY BIRD TICKET BEFORE MAY 31!Early Bird registration for the ELEVATE Summit is now open, with a Full Two Day Conference pass priced at ÂŁ149 â when purchased before the 31st May. Thereafter the tickets will increase to ÂŁ249 per person for this two-day exclusive event!
Full two-day conference and keynote speaker line-up (Learning from the best in the industry) Access to specific Masterclasses helping you level up your performance and skills developmentLunch and Refreshments FREE on both daysNetworking and Exhibitor AreaMatchmaking meet-upsA Social Networking party
Tickets to this two-day conference at Park Plaza Westminster Bridge, include:Donât miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights.
Secure your ticket and learn with industry veterans whatâs new and trending in the Affiliate and Lead Generation worlds â today by clicking here.
Rate, Review & Subscribe on Apple PodcastsâI love Affiverseâs Affiliate Marketing Podcast.â <â If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select âWrite a Review.â
Also, if you havenât done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.
Subscribe to our podcast HERE!
Send me a text with your questions
-
In this episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone is joined by Josh Sebo, COO of OfferVault.com. They discuss Josh's background in the music industry and how he transitioned into affiliate marketing. The conversation also touches on the importance of branding and staying relevant in a competitive industry, the rise of pay-per-call marketing, and the need for advertisers to understand and reach their affiliates on various platforms.
Listen to find out more about:
The Rise of Pay-Per-Call Marketing in the Affiliate IndustryReaching Affiliates on Various Platforms:The Potential of AI in Affiliate Marketing
Key segments of this podcast and where you can tune in to go direct:[23:50] The success ratio.
[27:00] The importance of investing in affiliate managers.
[34:30] Achieving work-life balance and finding fulfillment outside of work.EARLY BIRD TICKETS ARE ENDING SOON! ELEVATE Summit 2024 â Where Lead Generation and Affiliate Marketing collide, launches as an in-person conference for the first time, in London 16-17 September.
GET YOUR EARLY BIRD TICKET BEFORE MAY 31
Early Bird registration for the ELEVATE Summit is now open, with a Full Two Day Conference pass priced at ÂŁ149 â when purchased before the 31st May. Thereafter the tickets will increase to ÂŁ249 per person for this two-day exclusive event!
Tickets to this two-day conference at Park Plaza Westminster Bridge, include:
Full two-day conference and keynote speaker line-up (Learning from the best in the industry) Access to specific Masterclasses helping you level up your performance and skills developmentLunch and Refreshments FREE on both daysNetworking and Exhibitor AreaMatch making meetupsA Social Networking partyDonât miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights.
Secure your ticket and learn with industry veterans whatâs new and trending in the Affiliate and Lead Generation worlds â today by clicking here.
Rate, Review & Subscribe on Apple Podcasts
âI love Affiverseâs Affiliate Marketing Podcast.â <â If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select âWrite a Review.â
Also, if you havenât done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.
Subscribe to our podcast HERE!
Send me a text with your questions
-
We return with a look back at Day 2 of this yearâs AMPLIFY Summit, which was brought to you by Affiverse. In this weekâs episode, Lee-Ann shares insights from expert panels on topics such as: Future-proofing affiliate programs in the iGaming sector, fraud and compliance in affiliate programs, and incrementality and tracking for sustainable growth. We hope that you enjoy listening to these valuable insights and be sure to get your Early Bird ticket booked now for our London event â ELEVATE 2024. Hereâs to continuing to empower our industry with the educational insights we all needâŠ
Topics covered in this panel were that there are many different types of fraud. Including human fraud forms hired to fill out stolen information, cashback and voucher codes fraud and, believe it or not, bots that play games up to a certain level to avoid being spotted in fraud assessment tools. Not to mention the importance of building relationships with partners, networks and affiliates as a program fraud prevention measure.
Listen to find out more about:
The explosion of influencer marketingFuture-proofing Affiliate Programs in the iGaming sectorHow to grow, improve, and replicate successes in our affiliate programsKey segments of this podcast and where you can tune in to go direct:
[04:05] Future-proofing your affiliate strategy
[09:50] Fraud and Compliance
[18:42] Incrementally and Tracking - Building sustainable growthELEVATE Summit 2024 â Where Lead Generation and Affiliate Marketing collide, launches as an in-person conference for the first time, in London 16-17 September.
GET YOUR EARLY BIRD TICKET
Early Bird registration for the ELEVATE Summit is now open, with a Full Two Day Conference pass priced at ÂŁ149 â when purchased before the 31st May. Thereafter the tickets will increase to ÂŁ249 per person for this two-day exclusive event!
Tickets to this two-day conference at Park Plaza Westminster Bridge, include:
Full two-day conference and keynote speaker line-up (Learning from the best in the industry) Access to specific Masterclasses helping you level up your performance and skills developmentLunch and Refreshments FREE on both daysNetworking and Exhibitor AreaMatch making meetupsA Social Networking partyDonât miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights.
Secure your ticket and learn with industry veterans whatâs new and trending in the Affiliate and Lead Generation worlds â today by clicking here.
Rate, Review & Subscribe on Apple Podcasts
âI love Affiverseâs Affiliate Marketing Podcast.â <â If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select âWrite a Review.â
Also, if you havenât done so already, subscribe to our weekly newsletter and never miss out on FREE insights and trainin
Send me a text with your questions
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