Afleveringen
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In this episode of Afrobeats Intelligence, Joey Akan sits down with veteran artist and longtime friend of the show, Dr. Sid. Dr. Sid reflects on his journey, from choosing music over a ₦45k/month job in 2005, to finding his sound with Eldee, joining Mo’Hits, and beginning his creative partnership with Don Jazzy.
He breaks down the making of key records like “Ten Ten” (his transition from rap to singing), “Close to You,” and the hit “Surulere,” while sharing lessons on understanding hits versus misses, the role of gatekeepers in the industry, and the mindset required for longevity.He also discusses his pivot into gaming and knowing when it was time to evolve.
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Created and hosted by award-winning Nigerian journalist and music critic Joey Akan, Afrobeats Intelligence is presented by OkayAfrica, a division of AREYA MEDIA INC, and is sponsored by Martell. Find exclusive Okayplayer merch, tees and limited releases at https://shop.okayplayer.com.
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In this episode of Afrobeats Intelligence, Excel Joab, Senior Manager of A&R and Artist Development at AWAL (Sony Music) for West Africa, former Content Acquisition Manager at Boomplay, co-founder of Energize Music, and a key voice in Nigerian music strategy, breaks down the current realities of the Nigerian music industry.
He discusses ROI in the business, the lessons we failed to learn from the global explosion of Afrobeats, the “Now What” moment Nigerian music finds itself in, and the international partners who have exited the market. A clear-eyed conversation on sustainability, growth, and the road ahead for artists, labels, and the industry.
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Podcast: UNHEARD INSIGHTS with Excel Joab
Created and hosted by award-winning Nigerian journalist and music critic Joey Akan, Afrobeats Intelligence is presented by OkayAfrica, a division of AREYA MEDIA INC, and is sponsored by Martell. Find exclusive Okayplayer merch, tees and limited releases at https://shop.okayplayer.com.
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Zijn er afleveringen die ontbreken?
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In this episode of Afrobeats Intelligence, Ladipoe , Mavin Records signee, Headies award-winning rapper, and one of the leading voices in Nigerian hip-hop and Afrobeats, reflects on the current state of the genre.
Known for hits like “Know You” with Simi and “Feeling” with Bnxn, and recognised as a key figure in the new wave of Nigerian rap, Ladipoe discusses what has changed in Afrobeats, what has stayed the same, and the growing urgency he senses from the fan base. He talks about the importance of a strong opening song, how each artist forges their own identity, the “guiding delusion” in the industry, why tension remains constant, his thoughts on beef, and institutions in the scene.
He also gives an update on his plans for a new album this year. A candid conversation about artistry, evolution, and the road ahead.
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Website: Ladipoe
Created and hosted by award-winning Nigerian journalist and music critic Joey Akan, Afrobeats Intelligence is presented by OkayAfrica, a division of AREYA MEDIA INC, and is sponsored by Martell. Find exclusive Okayplayer merch, tees and limited releases at https://shop.okayplayer.com.
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On this episode of Afrobeats Intelligence, Joey Akan sits down with Wale Davies (Tec), one half of the revered rap duo Show Dem Camp, cultural architect of the Palmwine Music movement, and now acclaimed screenwriter whose work on My Father's Shadow has earned major international recognition, including a BAFTA Award for Outstanding Debut and multiple AMVCA wins (including Best Writing and Best Movie).
Wale reflects on the grind of building a career with full independence in Nigeria’s music industry: early resistance, the deliberate choice to stay independent, and the creation of a loyal, cross-generational community through authentic storytelling and sonic experimentation. He traces the evolution of Show Dem Camp and the Palmwine sound, while unpacking his bold expansion into film, artist development, and cultural documentation.
He dives deep into the making of My Father's Shadow — the deeply personal, semi-autobiographical film co-written with his brother Akinola Davies Jr. — its historic Cannes premiere, and the weight of telling intimate Nigerian stories on the global stage. From the realities of creating in Nigeria versus international markets, to the philosophy of “dying empty” by fully realizing one’s creative potential, this conversation is a powerful masterclass in ownership, longevity, legacy, and platforming African narratives.
A rich, insightful dialogue about building something meaningful that transcends one industry.
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Instagram: kingxdavies
Created and hosted by award-winning Nigerian journalist and music critic Joey Akan, Afrobeats Intelligence is presented by OkayAfrica, a division of AREYA MEDIA INC, and is sponsored by Martell.
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In this episode of Afrobeats Intelligence (powered by Martell 🥃), host Joey Akan sits down with Shallipopi, the Pluto originator who has rapidly become one of Afrobeats’ most distinctive and commercially dominant voices. From his 2023 breakout with “Elon Musk” and Planet Pluto, to back-to-back #1 albums Presido La Pluto and Shakespopi, Shallipopi’s momentum shows no signs of slowing. His latest project, Auracle, continues the streak, debuting at #1 on Apple Music and further cementing his global reach. 
Joey and Shallipopi dive deep into the realities of explosive success, the personal transition from dance video creator in Benin City (alongside his brothers) to chart-topping artist, and the relentless work ethic behind the music, including the story of making an album in just days.
Shallipopi unpacks how he’s carving out a fresh sub-genre within Afrobeats, blending street energy, futuristic sounds, and his signature Plutomania style, while expanding the sound’s international footprint. They also explore high-profile collaborations with Wizkid, Burna Boy, Rauw Alejandro, and others, plus the mindset required to stay grounded amid rapid fame. 
Raw, insightful, and full of industry wisdom, this conversation captures Shallipopi’s unique creative universe and his vision for the next chapter of Afrobeats.
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Instagram: theycallmeshallipopi
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Website: https://www.theycallmeshallipopi.com/
Created and hosted by award-winning Nigerian journalist and music critic Joey Akan, Afrobeats Intelligence is presented by OkayAfrica, a division of AREYA MEDIA INC, and is sponsored by Martell.
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Uganda has always had the culture. Now it has the moment. Joshua Baraka is the Kampala-bred artist making a case for East Africa's place at the center of the global music conversation, not as a footnote to Afrobeats, but as a creative force with its own sonic identity, emotional depth, and artistic integrity. His breakout hit "Nana" didn't just chart, it made a statement about what East African music can mean on a world stage.
In this conversation with Joey Akan, Baraka goes beyond the geography debate. He breaks down the philosophical divide between East and West African music cultures, why he believes Afrobeats is showing signs of decline, and what it means to make art in an era when AI can replicate the sound but not the soul. He also speaks candidly about the industry's obsession with numbers over artistry, navigating social media scrutiny, and why this moment in African music history demands more from its creators. That live-first culture shapes his skepticism of AI's ceiling in music too. You can generate a track. You can't accumulate the human experience that makes a performance land. Joshua discusses:
The realities of breaking out from a non-dominant market in African music
The importance of identity in a globalized industry,
How young artists are redefining what Afrobeats can sound like.
Navigating early success, trusting your creative instincts, and building a career that travels beyond borders.
Follow Joey Akan for the latest coverage on African music culture and news.
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Instagram: itsjoshuabaraka
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Created and hosted by award-winning Nigerian journalist and music critic Joey Akan, Afrobeats Intelligence is presented by OkayAfrica, a division of AREYA MEDIA INC, and is sponsored by Martell.
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From the gritty streets of Ajegunle in Lagos, where he once dreamed of a football career, to winning the Star Quest talent show with his duo KC Presh in 2002, Kcee has spent over two decades shaping the sound of Nigerian music. He exploded globally with the infectious 2013 hit “Limpopo,” which became a dancefloor movement, then continued to reinvent himself with club anthems like “Pullover,” “Okoso,” and later experiments in Ojapiano and highlife. KCee discusses:
His evolution: the shift from hip-hop and Afropop while embracing his Igbo roots through the groundbreaking Cultural Praise series, sonically diverse albums like Mr. Versatile (2024) and the fresh 2025 highlife-Afrobeats fusion Okonkwo and Sons Unlimited.
Longevity in an industry that often discards veterans,
The business of reinvention and family ties with his brother E-Money,
Why he’s still dropping hits and packing international stages well into his 40s.
Follow Joey Akan for the latest coverage on African music culture and news.Substack: Afrobeats Intelligence
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Instagram: @iam_kcee Facebook: kceeWebsite: Mr. Versatile
Created and hosted by award-winning Nigerian journalist and music critic Joey Akan, Afrobeats Intelligence is presented by OkayAfrica, a division of AREYA MEDIA INC, and is sponsored by Martell. Find exclusive Okayplayer merch, tees and limited releases at https://shop.okayplayer.com.
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In this episode of Afrobeats Intelligence, Joey Akan sits down with rising DJ and cultural curator Aniko, one of the key figures shaping Lagos’ growing electronic music and rave scene. Known for her bi-monthly Group Therapy events, Aniko has built a community-driven movement that exists alongside, and sometimes outside of, the mainstream Afrobeats ecosystem. Aniko discusses:
Her journey from aspiring DJ to international touring artist
Building a name independently in a fast-changing music scene
Bridging Afrobeats, electronic music, and Lagos nightlife culture
Staying grounded while contributing to Africa’s evolving soundscape
Follow Joey Akan for the latest coverage on African music culture and news.
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Soundcloud: anikoxyzCreated and hosted by award-winning Nigerian journalist and music critic Joey Akan, Afrobeats Intelligence is presented by OkayAfrica, a division of AREYA MEDIA INC, and is sponsored by Martell. Find exclusive Okayplayer merch, tees and limited releases at https://shop.okayplayer.com.
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In this episode of Afrobeats Intelligence, Joey Akan sits down with rapper Wale for a candid conversation about identity, culture, and the global rise of Afrobeats. Raised in a Nigerian household in Washington, D.C., Wale reflects on how African music shaped his instincts as an artist long before Afrobeats became a global phenomenon. He discusses why he believed early on that African sounds would eventually dominate global pop, the key moments that accelerated the genre’s global breakthrough, and the importance of protecting local African music markets as the sound expands worldwide. Wale also shares personal reflections on visiting Nigeria for the first time as an adult and reconnecting with the culture that has always influenced his music. The conversation offers a thoughtful look at diaspora identity, musical evolution, and the future of African music on the world stage.
Follow Joey Akan for the latest coverage on African music culture and news.
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Instagram: @wale
Facebook: Wale
Web: Everythingisalot
Created and hosted by award-winning Nigerian journalist and music critic Joey Akan, Afrobeats Intelligence is presented by OkayAfrica, a division of AREYA MEDIA INC, and is sponsored by Martell. Find exclusive Okayplayer merch, tees and limited releases at https://shop.okayplayer.com.
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In this season opener, Joey Akan sits down with the legendary, award-winning producer Sarz for an unfiltered deep dive into the mechanics of a hit record and the evolving DNA of African sound.
This episode of Afrobeats Intelligence is powered by OkayAfrica, the pulse of African culture, and sponsored by Martell.
Don't miss a beat of Season 5. Join the community by subscribing now and tell us your favorite Sarz-produced track in the comments!
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Hosted by award-winning Nigerian journalist and music critic Joey Akan, Afrobeats Intelligence Season 5 dives deeper into the stories, systems, and sonic architecture shaping Afrobeats’ global takeover.
Featuring conversations with Shallipopi, Wale, Sarz, Ladipoe, Kcee, Joshua Baraka, BOJ, Aniko, Dr. Sid, and more, Season 5 delivers sharper insights and bigger access to the artists, executives, and culture builders defining African music today.
Presented by OkayAfrica and sponsored by Martell, this season expands the conversation around how Afrobeats really works from Lagos to London to the world.
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In this unfiltered episode of Afrobeats Intelligence, award-winning host Joey Akan sits down with Peruzzi, the DMW star and songwriting mastermind behind some of Afrobeats’ biggest records. From penning classics like 2Baba’s “Amaka” and Davido’s “Assurance” and “Risky,” to shaping his own standout tracks like “Majesty,” “Gunshot,” and “Southy Love” with Fireboy DML, Peruzzi pulls back the curtain on the creative highs, industry pressure, and internal battles that shaped his sound — and nearly broke him. Peruzzi opens up about the moment he realized he was no longer making music from the heart. Though his Huncho Vibes and Rum & Boogie eras produced fan-favorite tracks and expanded his global fanbase, he admits he got lost in the amapiano wave and the financial rush that followed. Chasing chart-toppers and chasing trends began to cloud the original voice that made him special. The fans were dancing. The streams were climbing. But deep down, the music no longer felt like him. In an era of algorithm-driven creativity, Peruzzi shares what it means to disconnect, go silent, and rediscover your core.
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In this candid episode of Afrobeats Intelligence, Joey Akan sits down with Director Pink—the award-winning creative force behind some of Afrobeats' most visually stunning and culturally defining music videos. Known for her storytelling precision, Pink has shaped the visual language of global Nigerian music through her work with artists like Asake, Ayra Starr, Fireboy DML, Joeboy, Ruger, and BNXN. From early hustle in Lagos to directing viral hits like “Sability”, “Bandana”, and “Lonely At The Top,” Director Pink opens up about her journey as a woman in a male-dominated industry, dealing with ego in the creative space, and setting the standard for international Afrobeats visuals. She unpacks how music video budgets are changing, why treatment writing is an artform, and how directors are finally getting global recognition for storytelling. She shares thoughts on cross-cultural collaboration (UK, France, and South Africa), and how she balances the commercial and emotional demands of the creative process. Whether you’re in New York, London, Toronto, Paris, or Accra, this episode offers an insider’s look at the vision behind Afrobeats’ most memorable visuals—and what it takes to lead as both artist and strategist.
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In this insightful episode of Afrobeats Intelligence Podcast, host Joey Akan sits down with Lanre Marsha, Director of West Africa for The Orchard, a global music distribution powerhouse. Lanre pulls back the curtain on the Nigerian music industry, offering a masterclass on navigating its challenges and opportunities with integrity and strategy.
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What does it take to bounce back and build from scratch? In this new episode of Afrobeats Intelligence, Joey Akan sits with Nigerian dancehall star Ruger—the artist behind hits like Asiwaju, Girlfriend, and Toma Toma—to break down his evolution from viral sensation to label boss. Fresh off launching his label Blown Boy Entertainment and releasing his new album Blown Boy Ru, Ruger opens up about heartbreak, hate, and healing. He talks about sneaking out to study Dancehall, learning to write in Patois, and how songs like "Warning" and "Make Way" reflect his truth. He shares what it was like leaving his former label, facing doubters who said he’d fall off, and how Wizkid’s tweet gave him the push to keep going, he says after dropping "Toma Toma" with Tiwa Savage. Now running his own show, Ruger reflects on artist development, mental discipline, and why his next signee “has to be better than me.” He also breaks down his joint project with BNXN (Buju)—Romeo Must Die—and how collaboration showed a new side of him. Whether you're a fan of Afrobeats, Dancehall, or the business behind the music, this conversation cuts deep—streaming from Lagos to London, Toronto to Houston, wherever the African sound resonates.
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“Olamide taught me work ethic.” In this captivating episode of Afrobeats Intelligence Podcast, host Joey Akan sits down with Nigerian sensation Young Jonn, the hitmaker who transitioned from a prolific producer to a chart-topping artist. Known for bangers like “Dada” and his game-changing work with YBNL, Young Jonn shares the raw journey behind his music and his rise to global stages.
Young Jonn opens up about his vibrant personality and early stage performances (0:00–7:00), recounting his first-ever show (5:05–6:07). He details his emotional switch from producer to artist, sparked by the loss of his mother (6:47–11:56), and how manager Isioma pushed him to drop “Dada” (10:30–11:58). He reflects on settling into his new artistic identity (12:00–16:45) and his musical roots, from church to abandoning football dreams (16:45–21:30, 20:10–21:30). Young Jonn dives into his producer come-up, meeting Olamide, and crafting “Story for the Gods” (21:31–31:46, 23:45–26:43), sharing hustle lessons from Olamide (27:25–29:00). He breaks down his fast-paced production style that reshaped Nigerian music (31:50–37:02, 31:50–33:36), his growth with Chocolate City (37:33–46:00), and the global reach of Afrobeats through his performances in Europe and the US (46:00–end).
Join Joey Akan and Young Jonn for an inspiring deep dive into creativity, resilience, and the pulse of Afrobeats.
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In this unforgettable episode of Afrobeats Intelligence, Joey Akan sits down with the one and only Tiwa Savage — singer, songwriter, and enduring icon of the African music movement. With a career that’s spanned continents and broken barriers, Tiwa gets candid about her journey, from joining Mavin Records to navigating fame, motherhood, and her return to R&B.
She opens up about being pregnant while recording the RED album, the hunger for money as a rising star, and what it really took to build a career that has lasted over a decade. Joey and Tiwa explore the challenges of championing sensuality in a conservative industry, Tiwa’s Afro-RnB sound, working with Beyoncé on Keys to the Kingdom, and what it means to raise a son while also raising a legacy.
0:00–1:45 – Separation between home and work
1:45–3:43 – Tiwa’s hopes for her son
3:43–8:34 – Laying the foundation for longevity in music
8:34–11:15 – “I started late” – on timing and career doubts
11:15–13:56 – Navigating structure in a chaotic industry
13:56–15:44 – Scaling and surviving as a woman in music
15:44–19:15 – Championing sensuality in conservative Nigeria
19:15–20:59 – “Come home, Tiwa” – Leaving L.A. for the Nigerian market
20:59–24:39 – Becoming ‘Tiwa Savage’ full time
24:39–26:48 – Defining Afro-RnB
26:48–27:45 – Telling stories through projects
27:45–32:30 – From Mavin Records to the major leagues
32:30–34:48 – A popstar becomes a mother
34:48–36:41 – Ten years later: reflecting on a legendary run
36:41–40:02 – Staying true while staying versatile
40:02–42:53 – Working with Beyoncé and approaching perfection
42:53–46:29 – Building a sustainable music industry in Nigeria
46:29–end – Tiwa on Afrobeats to the World and her legacy
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“We’re here fighting over the tiniest, most fickle things. When in reality the numbers are not matching up.” In this powerful episode of Afrobeats Intelligence Podcast, host Joey Akan sits down with Nigerian Afrobeats star Lojay, the voice behind global hits like “Monalisa” and “Billions.” Lojay delivers a raw and introspective look at his quest for legacy, his creative process, and the state of the Nigerian music industry.
Lojay opens by sharing his drive to create work that outlives him (0:00–9:40), revealing a past fear of death that shaped his ambition (3:10–4:34). He traces his musical roots from high school fame (8:00–17:00) and early experiments at age 10 (17:00–20:30) to dropping out of a UK university to pursue music in Nigeria (20:30–27:15, 21:40–23:47). Lojay breaks down his growth markers, including writing classes (27:15–29:36), and his unique songwriting process, admitting “I don’t write” (30:59–32:39). He recounts crafting “Billions” with Wizkid and Sarz (32:39–35:55, 32:39–33:50) and turning Sarz’s beat for Wurld into the crossover hit “Monalisa” (53:20–56:03, 53:20–54:54). Lojay explores how love fuels his creativity (39:10–42:00) and why he prioritizes internal taste over trends, praising Asake’s bold sound (42:45–53:00, 49:02–51:15). He closes with a passionate critique of the Nigerian music industry’s lack of foresight, urging Afrobeats to aim higher (1:00:30–end, 1:01:58–1:05:50).
Join Joey Akan and Lojay for an inspiring journey through artistry, ambition, and the global rise of Afrobeats.
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“When I blew and started making money, I went broke.” In this gripping episode of Afrobeats Intelligence Podcast, host Joey Akan sits down with Nigerian Afrobeats star Bella Shmurda for a raw and revealing conversation. From the streets of Agege to global fame with hits like “Cash App,” Bella shares the highs, lows, and spiritual truths behind his meteoric rise.
Dive into Bella’s world as he opens up about his spirituality (5:02–6:43) and how it guides his music, including the spiritual powers that shape his hit singles (16:24–21:13). Hear him reflect on empathy and charity (6:56–16:22), recounting personal stories of giving back, and a costly $40,000 lesson when he ignored his dreams (16:24–18:55). Bella doesn’t hold back on the music industry’s materialism (24:59–44:00), calling out predatory labels (36:42–38:27), OGs chasing trends (27:08–28:50), and the need for purpose over aesthetics (30:10–32:02). He also shares his vision for Dangbana Republik, explaining why he signed rising star Fola (44:45–46:15).
This episode is a deep dive into authenticity, resilience, and the spiritual pulse of Afrobeats. Join Joey Akan and Bella Shmurda for a conversation that’s as enlightening as it is electrifying.
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In this revealing episode of Afrobeats Intelligence, Joey Akan sits down with the elusive strategist behind Tems, one of Afrobeats’ most powerful voices. From spiritual practices to music industry frameworks, Donawon shares how he helped turn a misunderstood talent into a global force.
Before the Grammy buzz, the Drake feature, and the Coachella stage, there was just a $500 bet and a belief.
“If this fails, I’ll give you everything I have,” he told Tems.And then he built a team. A system. A legacy.
Across this unfiltered conversation, Donawon breaks down:
Why he walked away from gospel rap — and how that failure gave him purpose
Why he built Faceless Management — and stayed in the shadows on purpose
The system that scaled Tems’ career beyond algorithms or virality
Why he fasts every month and lets faith guide business
What’s next for the movement — including artists like Nsikak, Naya Akanji, and a new wave of Nigerian talent
How rising stars like Rema, Fireboy DML, and Ayra Starr represent both inspiration and warning signs in today’s industry
“Clout is for visibility. But conviction is what makes artists timeless.”“The artist is the fruit. But the tree? That’s where the real work happens.”
Whether you’re a fan of Tems’ soulful R&B, an aspiring manager, or someone studying the Afrobeats industry from the inside, this episode is a blueprint for building greatness without shortcuts.
Watch this if you’re building a team, launching a label, or dreaming of a music career. It’s long-term thinking for a short-term world.
Timecodes:
4:55 - 5:50 {Managing Afrobeats artistes}
7:50 - 8:52 {External influences}
10:30 - 11:25 {Afrobeats as a collective?}
13:18 - 14:32 {Information/educational gap}
17:58 - 18:38 {Ownership and cataloguing}
22:40 - 23:49 {Conversion of the Afrobeats to the world movement}
27:30 - 28:41 {Choosing the artiste}
29:33 - 30:30 {Choosing the artiste 2}
33:46 - 34:54 {Management model vs Company model Nonso Amadi experience}
35:00 - 36:12 {Management model vs Company model 2}
36:25 - 37:30 {Manager - Artiste relationship}
41:41 - 42:43 {Music as a business vs Music as a brand}
58:40 - 59:48 {Managing Omah lay/Clarity of mind}
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