Afleveringen
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What if your business could run itself...and actually get better over time? In this episode, we sit down with Amos Bar-Joseph, founder of Swan AI, to explore the future of autonomous business and what it means for marketers and SaaS founders. Amos shares how Swan is rethinking onboarding, support, and user engagement through the dynamic of human-AI collaboration.
From automation and content creation to go-to-market strategy and brand-building, this conversation unpacks the real potential (and limits) of AI as it reshapes how we build, grow, and support products.
We cover:
(0:00) Intro
(01:18) Can 3 founders scale to $30M ARR with AI?
(02:51) Automation is dead. Augmentation is the future.
(04:59) Why they said no to Intercom and built their own AI
(09:31) How support works when AI reads your docs
(11:44) Teaching AI like a teammate (not a tool)
(14:19) Could you build this with no-code?
(17:10) The only moats left: brand and user experience
(25:33) AI-led onboarding that starts without you
(28:40) Why high-intent leads skip the free trial
(34:21) How they turned LinkedIn into a pipeline engine
(39:41) Detecting ICPs in real time with AI agents
(44:12) Writing bangers on LinkedIn with Claude
(49:56) When AI freedom crashes your margins
(55:05) AI-powered research, outreach, and follow-up all in Slack
(1:07:41) What theyâre automating next (and why)
(1:10:33) Why AI still sucks at web design
(1:13:25) Outro
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Where to find Amos:
LinkedIn: (https://www.linkedin.com/in/amos-bar-joseph-5a665a142/)
Website: https://www.getswan.com/Where to find
Tim: LinkedIn: (https://www.linkedin.com/in/timsoulo/)
X: @timsoulo
Website: https://www.timsoulo.com/
------------------------------------------------
Referenced in this episode:
đ˘ Companies & Products
Intercom â âFinâ AI assistant: https://www.intercom.com
6sense (Lead & intent data platform) : https://6sense.com
HubSpot (CRM): https://www.hubspot.com
Slack: https://slack.com
Claude (Anthropic AI): https://www.anthropic.com/index/claude
ChatGPT (OpenAI): https://chat.openai.com
Gemini (Google AI): https://gemini.google.com
⸝
đ ď¸ AI, Automation & No-Code Tools
Anthropic (Claude models): https://www.anthropic.com
OpenAI (GPT models): https://openai.com
N8n (No-code automation platform): https://n8n.io
Relevance AI: https://relevance.ai
Make (formerly Integromat â automation platform): https://www.make.com
Unipile (LinkedIn scraping and automation): https://www.unipile.com
Generect (Real-time B2B data enrichment): https://generect.com
Apollo (Alternative B2B database tool): https://www.apollo.io
Lovable (No-code app builder): https://lovable.dev/
Bubble (No-code app builder): https://bubble.io
#ai, #automation, #swann, #customersupport, #humanaicollaboration, #businessscaling, #technology, #entrepreneurship, #saas, #innovation, #brand, #userexperience, #onboarding, #customerengagement, #contentcreation, #autonomousbusiness, #linkedin, #gotomarket, #websitevisitoridentification, #aiautonomy, #marketingstrategies, #businessgrowth
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As the creator of The Marketing Meetup, Joe Glover has built one of the most popular, respected, and emotionally resonant communities in the industry.
In this episode, he shares a refreshingly human take on community building, leadership, and the kind of cultural values that drive real engagementâboth online and off.
Explore in this episode:
(00:00) Intro
(01:41) How do you know if you have a community
(04:20) What exactly IS a community
(11:37) Community is NOT a sales channel
(21:36) Donât build a community; build a culture
(29:58) Finding the sprouts of community culture
(37:44) Getting people to keep coming back
(44:59) Can a community continue without its founder?
(58:04) Why is TMM an Events Company vs a Media Company(
01:02:21) Promoting events(
01:05:32) The role of storytelling in community
(01:07:47) The purposefully planning behind the first TMM conference
(01:10:51) The power of good (and bad) networking events
(01:23:57) Mobilizing a team of event organizers
(01:29:34) The 10 magic moments essential for event success
(01:36:34) Baiting Ryan Reynolds to join TMM
(01:38:43) Outro
------------------------------------------------
Where to find Joe: LinkedIn: (https://www.linkedin.com/in/josepheglover/)
Website: https://themarketingmeetup.com/
Where to find Tim: LinkedIn: (https://www.linkedin.com/in/timsoulo/)
X: @timsoulo
Website: https://www.timsoulo.com/
------------------------------------------------
Referenced in this episode:
đ¤ People Mentioned
Dave Gerhardt (Founder of Exit Five)LinkedIn: (https://www.linkedin.com/in/davegerhardt/)
Website: https://www.exitfive.com
Crystal Carter (Head of SEO Communications at Wix)
LinkedIn: (https://www.linkedin.com/in/crystalcarterseo/)
Kelvin Newman (Founder of BrightonSEO)
LinkedIn: (https://www.linkedin.com/in/kelvinnewman/)
Event: https://brightonseo.com
#mentalhealth, #communitybuilding, #marketing, #selfawareness, #culture, #followership, #emotionalconnection, #communitydynamics, #community, #events, #culturalvalues, #engagement, #leadership, #storytelling, #humanexperience, #networking, #onlineevents, #eventplanning, #ai, #personalbranding, #localorganizers, #valueexchange, #generosity
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Zijn er afleveringen die ontbreken?
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Louis Grenier has built a reputation for calling bullsh*t on conventional marketing. In this episode, he delivers sharp, unfiltered insights on what it really takes to stand out in saturated markets. As the founder of Stand The F*ck Out and host of Everyone Hates Marketers, Louis breaks down why most branding efforts fail, how to create a truly unique positioning, and what marketers get wrong about differentiation and audience engagement.
Discover:
(00:00) Intro
(00:57) Parental advisory
(03:24) How do you know if your positioning is bad?
(07:02) Positiong vs product-market fit
(16:00) Step 1: Insight foraging
(40:02) Step 2: Unique positioning
(56:36) Step 3: Creating a distinctive brand
(1:12:59) Step 4: Continuous reach
(1:36:17) The book that cost him $36,000
(1:48:02) Outro
------------------------------------------------
Where to find Louis:
LinkedIn: https://www.linkedin.com/in/louisgrenier/
Website: https://www.stfo.io/
Where to find Tim:
LinkedIn: https://www.linkedin.com/in/timsoulo/
X: @timsoulo
Website: https://www.timsoulo.com/
-----------------------------------------------
Referenced in this episode:
đ¤ People
Seth Godin
Website: https://www.sethgodin.com
LinkedIn: https://www.linkedin.com/in/sethgodin/
Gary Vaynerchuk
Website: https://www.garyvaynerchuk.com
LinkedIn: https://www.linkedin.com/in/garyvaynerchuk/
Neil Patel
Website: https://neilpatel.com
LinkedIn: https://www.linkedin.com/in/neilkpatel/
Jason Hennessey
Website: https://www.jasonhennessey.com
LinkedIn: https://www.linkedin.com/in/jasonhennessey/
David C. Baker
Website: https://www.davidcbaker.com
LinkedIn: https://www.linkedin.com/in/davidcbaker/
Martin Neumeier
Website: https://www.martinneumeier.com
LinkedIn: https://www.linkedin.com/in/martinneumeier/
⸝
đ˘ Companies & Podcasts
Hotjar
https://www.hotjar.com
Everyone Hates Marketers Podcast
https://www.everyonehatesmarketers.com
Duolingo
https://www.duolingo.com
Ryanair
https://www.ryanair.com
Dentsu
https://www.dentsu.com
VaynerMedia
https://www.vaynermedia.com
NP Digital
https://npdigital.com
Hennessey Digital
https://www.hennessey.com
HubSpot
https://www.hubspot.com
Compare the Market (UK)
https://www.comparethemarket.com
⸝
đ Books
Stand the Fck Out* by Louis Grenier
https://link.stfo.io/amazon
The Business of Expertise by David C. Baker
https://www.amazon.com/Business-Expertise-Entrepreneurs-Firms-Clients/dp/1605440590
Zag by Martin Neumeier
https://www.amazon.com/Zag-Strategy-High-Performance-Voices-Matter/dp/0321426770
How Brands Grow by Byron Sharp
https://www.amazon.com/How-Brands-Grow-What-Marketers/dp/0195573560
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What does it really take to drive scalable, data-informed growth in todayâs competitive marketing landscape?
In this episode, we sit down with Tim Dalrymple â former Head of Growth Marketing at Notion and Director of Growth at Webflow â to unpack how elite teams are rethinking attribution, customer acquisition, and product-led growth from the ground up.
Tim shares lessons from leading marketing at two of the most iconic product-led brands and offers a clear-eyed look at how to build growth systems that actually move the needle. Whether youâre deep into performance marketing or looking to sharpen your measurement strategy, this conversation brings sharp insights into everything from SEO and user-generated content to ethical marketing and AI-driven decision-making.
Discover:
(0:00) Intro
(1:29) What is growth marketing (and how it differs from brand marketing)
(6:55) Where growth marketing sits on the org chart
(10:40) Tracking view-through conversions through YouTube
(20:20) Geolift tests: why you want them and how to do them
(23:34) Why platforms claim attribution
(26:57) Bidding on branded keywords
(31:25) Performance marketing on social media
(35:58) Who owns campaign ideation
(38:09) Creating brand videos
(47:39) SEO at Notion and Webflow
(51:22) Linkbuilding at Notion and Webflow
(54:18) Using agencies to forge channels
(56:27) The AI growth marketing co-worker
(01:03:43) Scaling growth at Roadway
(01:11:51) Outro
_______________________________________
Where to find Tim Dalrymple:
LinkedIn
Website
Where to find Tim Soulo:
LinkedIn
Website
-------------------------
Referenced:
Sean Ellis
Brian Balfour
Reforge - The Growth Series
Bryant Chou (Webflow Co-founder)
Monday.com
Tableau
Recast
Eppo
Rand Fishkin
Bruno Clay
Product Fit Article
Misha Vaughn
Graphite
Clay
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Borko Kovacevic is the co-founder of Poddster, a fast-growing podcast studio network with locations in Dubai and Singapore, with upcoming locations in Riyadh and Abu Dhabi. Borko is also the co-founder of podcast operations software, Podyx.
In this episode, Borko shares the behind-the-scenes story of building Poddster, the trends shaping podcasting today, and what it really takes to create a podcast that drives business results.
What youâll learn:
1. Why podcasting is shifting from audio-only to videoâand how YouTube is winning the game
2. How businesses and creators approach podcasts differently (and why only 5% of Poddsterâs clients are full-time creators)
3. The biggest mistakes businesses make when starting a podcastâand why âinteresting guestsâ arenât enough
4. Why every small business owner needs to be a content creator in todayâs world
5. The role of trust and authenticity in podcastingâand how mainstream mediaâs decline has fueled the formatâs growth
6. The untold challenges of podcasting (hint: itâs way harder than it looks)
7. Why podcasting is the ultimate networking hackâand how it can be used as a business development tool
8. How production quality impacts discoverability and engagement
9. The surprising reasons 99% of podcasts donât make it past 20 episodes
10. Much more
In this episode: (0:00) Intro
(1:25) Why podcasting is the wave of the future
(5:05) Who is podcasting?
(10:58) Creator vs business podcasting
(16:18) Motivations and goals behind business podcasts
(34:53) What makes a good podcast or podcast episode
(41:37) Common challenges in podcasting
(53:40) Zoom vs in-person interviews
(1:03:35) Different podcast strategies
(1:08:37) Types of podcasts
(1:16:12) How to market a podcast
(1:35:34) The benefits of video studios beyond podcasting
(1:38:31) Where to find quality studios
(1:46:47) Outro
Where to find Borko
LinkedIn
Poddster
Podyx
Where to find Tim
LinkedIn
X
Website
ReferencedMagnus Grimeland: https://youtu.be/6dNFsSWcQFY
Nir Eyal: @nirandfar
Gary Vaynerchuk (Gary Vee): @garyvee
Lex Fridman: @lexfridman
Joe Rogan: @joerogan
Scott Galloway (Prof G): @TheProfGPod
Steven Bartlett" @TheDiaryOfACEO
Tom Bilyeu: @TomBilyeu
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Meet Magnus Grimeland - the founder and CEO of Antler - a one BILLION dollar venture capital firm dedicated to investing in startups at the earliest stages.
As of today, Antler has invested in over 14 hundred companies, making it the largest day-zero investor in the world. And they have an audacious goal to invest in 6 thousand companies before 2030.
In this episode, you'll learn:
(0:00) Intro
(02:36) Why are people more important than ideas?
(06:04) Examples of iterating on ideas
(19:17) Hipster, Hacker, Hustler vs. Spike, Drive, Grit
(29:22) Can marketers be good founders
(34:39) Soft skills vs hard skills
(39:03) The role of marketing in zero-day investments
(46:07) What do experts get out of advising zero-day startups?
(53:45) Borrowing other peopleâs platforms
(1:00:54) The first marketing steps for any startup
(1:05:42) Building a brand
(1:15:27) Founder brand vs. building local networks
(1:22:03) How Antler gets referrals
(1:29:52) Why VC firms donât use SEO
(1:37:33) How Antler decides who to invest in
(1:40:06) Outro
We hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend).
Where to find Magnus:
LinkedIn
Website
Where to find Tim:
LinkedIn
X
Website
-------------------------
Referenced:
⢠Zalora
⢠Lion
⢠Basket of goods
⢠G&A
_______________
Ahrefs Podcast
Host: Tim Soulo
Podcast Producer: Michelle Lindner
Intro Storyboard: Michelle Lindner & Tim Soulo
Intro Video Lead: George Dolgikh
Intro Video Animations: Ilya Yakymchuck
Filmed at: @PoddsterSingapore
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What's the key to creating a viral marketing campaign? Meet Delbert Ty, CMO at Coffee Meets Bagel, a popular dating app that sets itself apart by courting only those interested in serious relationships.
Before joining CmB, Delbert worked as Head of Marketing at Circles.Life - a Singaporean telco - where he grew revenue to 9 figures in 5 years.
And even before that he worked at Procter & Gamble, where he was responsible for such well-known brands as Duracell, Tide & Pantene.
During his time at these companies Delbert has pulled off quite a few hilarious creative marketing campaigns.
Some of them failed, but others brought lots of new customers and tons of brand awareness.
In our interview, we discussed quite a few of Delbert's viral campaigns and tried to deconstruct what made them successful and how you could replicate that success.
In this episode:
(0:00) Intro
(02:17) Three biggest marketing campaignsâ¨
(06:44) Vandalizing a billboard
(11:10) Buying out telco contracts (failed)
(13:10) Coffee Meets Bagel tells users to leave
(16:30) "Free money" from a vending machine
(25:01) The cost (not in $$$) of viral campaigns
(30:10) Courage in viral marketing
(35:43) Setting objectives for viral campaigns
(41:13) Measuring the impact of viral campaignsâ¨
(47:20) When bad ideas are actually good ideas
(55:23) Structural elements of a viral campaign
(01:15:07) Physical vs digital creative marketing
(1:22:20) Split between creative marketing and other tasks
(1:24:01) Is viral marketing only for consumer brands?
(1:28:10) Why certain campaigns fail
(1:38:00) The difference between celebrity and brandâ¨
(1:47:25) Using AI for creative marketing
(01:51:42) Outro
We hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend).
Where to find Delbert:
LinkedIn
Website
Where to find Tim:
LinkedIn
X
Website
-------------------------
Referenced:
Coffee Meets Bagel @CoffeeMBagel
Circles.life @circleslifesg
Calm app @calm
Kanye Super Bowl ad
Coinbase Super Bowl ad
Old Spice @oldspice
Drake "God's Plan" music video
Lennyâs Podcast with Lulu Cheng Meservey
Lulu Cheng Meservey
Supermensch
Shep Gordon
Data is Beautiful subreddit
WePay/PayPal stunt
Dan Price/Gravity Payments wages
Coffeezilla: @Coffeezilla
Paris Hilton for SodaStream
_______________
Ahrefs Podcast
Host: Tim Soulo
Podcast Producer: Michelle Lindner
Intro Storyboard: Michelle Lindner & Tim Soulo
Intro Video Lead: George Dolgikh
Intro Video Animations: Ilya Yakymchuk
Filmed at: Poddster Studios (Singapore)
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Early-stage marketing can be full of challenges, but what if there were a playbook to follow?
Meet Madhav Bhandari, first marketing hire at Hubstaff and one of the first marketers at Close.io, and Weflow, all of which he helped to cross $10M+ in ARR.
He's currently the CMO of Storylane, where he has helped grow their ARR by 250% in 2024 alone.
In other words, Madhav has pretty much mastered the art of scaling SaaS companies from $5M to $15M+ ARR.
Here's what you'll learn in this episode:
(00:00) Introâ¨
(1:01) Early-stage marketing playbookâ¨
(12:25) Why Madhav only scales to $15M
(15:42) The average tenure for a CMO
(19:50) The ideal CEO/CMO fit
(26:46) Earning your CEOâs trust
(36:01) Employee advocacy as a marketing tool
(49:10) Easing friction by bringing community together (Demo Days)
(56:16) Creativity in community awards (Demo Dundies)(1:05:40) 10xing traffic in 6 months through demo-led SEO(
1:13:36) Hot take on backlinks
(1:15:41) Strategies for growing a brand
(1:24:08) Defining and codifying a brand
(1:31:20) When rebranding makes sense
(1:34:18) Founder brand vs company brand
(1:40:50) Is testing multiple tactics in a short period of time a good idea?
(1:45:17) The best channels for early stage founders
(1:47:47) Fixing burnout in marketing
(1:52:45) Outro
We hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend).
Where to find Madhav:
LinkedIn: (https://www.linkedin.com/in/madhavbhandari/)
Website: https://earlystagemarketing.com/
Where to find Tim:
LinkedIn: (https://www.linkedin.com/in/timsoulo/)
X: @timsoulo
Website: https://www.timsoulo.com/
-------------------------
Referenced:
⢠Salesforce: https://www.salesforce.com
⢠Canva: https://www.canva.com
⢠Notion: https://www.notion.so
⢠HubSpot: https://www.hubspot.com
⢠Slack: https://slack.com
⢠Ahrefs: https://ahrefs.com
⢠Hubstaff: https://hubstaff.com
⢠Close: https://close.com
⢠Weflow: https://www.getweflow.com
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How can you rise to unicorn status in an industry dominated by legacy players? Jon Stona, VP of Global Marketing at B2B global payments processor Airwallex shares his insights into growing the company from a coffee shop in Australia to a dominant player in the fintech space.
Today, Airwallex has a $5.6B valuation and handles $100B in processing volume. So, what's the marketing machine behind this financial challenger brand?
00:00 Intro
01:29 What is the marketing budget for a $5B company?
02:55 Sponsorships and the theory of economic value
10:48 Celebrity partnerships22:04 The mechanics of sports marketing
23:48 Bringing structure to a marketing team
26:53 The role of product marketing within a company
33:14 Transforming company culture
35:47 The difference between leadership and therapy
45:17 Building a sustainable brand
59:43 Measuring growth through branded search1:06:20 Are operating principles important for a company?
1:12:01 Differentiating yourself as a commodity
1:14:08 Building out PMM teams for different products
1:16:57 Allocating SEO budget
1:18:48 The usefulness of industry reports
1:26:11 How to use case studies in marketing
1:31:04 Getting your name in the press
1:34:33 Driving growth through industry events
1:41:17 Industry awards1:46:48 Outro
We hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend).
Where to find Jon:
LinkedIn: (https://www.linkedin.com/in/jstona/)
Website: https://www.airwallex.com/
Where to find Tim:
LinkedIn: (https://www.linkedin.com/in/timsoulo/)
X: @timsoulo
Website: https://www.timsoulo.com/
-------------------------
Referenced:
McLaren: @mclaren
F1: @Formula1
Lando Norris: @LandoNorris
Shifted Perspectives: https://www.airwallex.com/airwallex-mclaren-racing-shifted-perspectives
Michael Murphy: https://en.wikipedia.org/wiki/Michael_Murphy_(sculptor)
Mere exposure effect (psychology): https://en.wikipedia.org/wiki/Mere-exposure_effect
Forrester: @forrester
Edgar, Dunn & Company: https://www.edgardunn.com/
Skift: @skiftnews
YouGov: https://www.yougov.com/
David Fallarme: (https://www.linkedin.com/in/dfallarme/)Stripe Sessions: https://www.youtube.com/playlist?list=PLcoWp8pBTM3CYTQho8i-a_lzx4cq7-ePh
Beyond Black Friday
eCommerce Champion Awards: https://www.airwallex.com/newsroom/amid-online-spending-resurgence-airwallex-unveils-inaugural-airwallex
Money20/20: https://www.money2020.com/Cloud 100 list: https://www.forbes.com/cloud100/list/
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Neil Patel, one of the most recognized names in digital marketing, pulls back the curtain on how he scaled his agency, NP Digital, to over $100 million in revenue. Neil shares his insights into building and managing a global agency, transitioning from small business clients to enterprise giants like LVMH, Panasonic, ESPN, and CNN, and the strategies he uses to reduce churn and maintain client relationships.In this episode, you'll learn: 00:00 Introduction01:12 How Neil makes his money06:35 Why Neil doesn't sell courses anymore15:04 How Neil scaled his agency21:14 Shifting from SMBs to large enterprises33:32 The mistake a lot of agencies make42:08 How to land big enterprise clients46:20 Customer acquisition strategies55:15 Relationship building for customer acquisition1:02:35 Taking the "Neil Patel" out of NP Digital1:05:00 Personal branding decisions1:10:54 Strategic vs tactical content1:14:05 The role of a team within a personal brand1:33:01 Neil's visibility and putting his face on "everything"1:44:35 Partnership ( @marketingschoolpod ) with Eric Siu ( @LevelingUpOfficial ) 1:50:34 How Ubersuggest is doing2:00:47 The time Neil spent $162K on clothes2:04:52 OutroWe hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend). Where to find Neil:X: @neilpatelLinkedIn: (https://www.linkedin.com/in/neilkpatel/)Website: https://npdigital.com/Where to find Tim:LinkedIn: (https://www.linkedin.com/in/timsoulo/)X: @timsouloWebsite: https://www.timsoulo.com/-------------------------Referenced: ⢠Gary Vaynerchuk (Gary Vee): garyvaynerchuk.com @garyvee ⢠Tony Robbins: tonyrobbins.com @TonyRobbinsLive ⢠LVMH: lvmh.com ⢠Dentsu: dentsu.com ⢠WPP: wpp.com ⢠Publicis: publicisgroupe.com ⢠ByteDance: bytedance.com ⢠NestlÊ: nestle.com ⢠Panasonic: panasonic.com ⢠Philips: philips.com ⢠ESPN: espn.com ⢠CNN: cnn.com ⢠Salesforce: salesforce.com ⢠Tai Lopez: tailopez.com @tailopez ⢠Sam Oh: @AhrefsCom
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How do you transform a brand into a household name, especially when that brand has a lot of regulatory restrictions? Steven Kalifowitz is doing just that right now with @CryptoComOfficial . When he came on board as the Crypto.com CMO in 2020, he brought years of experience as an Emmy-winning production manager for HBO and lessons from being a Director of Brand Strategy for Twitter. Along with discussing his strategy for transforming Crypto.com into a household name, Steven and Tim also discussed: 00:00 Intro01:29 Managing million-dollar marketing budgets05:58 The importance of continued awareness for established brands13:05 Understanding and nurturing casual vs heavy customers19:02 Buying the Crypto.com name21:24 Becoming CMO of Crypto.com 24:58 Are brand strategy blueprints necessary? 34:44 Marketing a brand vs a commodity53:57 Using live sports as a marketing tool56:29 Are competitor pages useful? 58:56 How the Crypto.com marketing team is structured1:05:42 What does Steven do as CMO of Crypto.com?1:10:43 Leadership and management skills1:18:48 Advertising at the Sphere and getting around advertising restrictions1:26:35 Sports partnerships1:33:45 Celebrity brand films1:41:54 Are NFTs dead? 1:45:53 OutroWe hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend). Where to find Steven:LinkedIn: https://www.linkedin.com/in/skalifowitz/X: @skalifowitzWhere to find Tim:LinkedIn: https://www.linkedin.com/in/timsoulo/X: @timsouloWebsite: https://www.timsoulo.com/ _________________________________________________Referenced in this episode: Byron Sharp - How Brands Grow: https://brandgenetics.com/human-thinking/how-brands-grow-speed-summary/CPG/FMCG: https://cdp.com/glossary/cpg-marketing/https://www.investopedia.com/terms/f/fastmoving-consumer-goods-fmcg.aspFortune Favors the Brave ft. Matt Damon: https://youtu.be/9hBC5TVdYT8?si=qrj6nOB-VDY1yY5WDavid Oglivy: https://en.wikipedia.org/wiki/David_Ogilvy_(businessman)Andy Gove - High Output Management: https://en.wikipedia.org/wiki/High_Output_ManagementPatrick Lencioni - Five Dysfunctions of a Team: https://www.tablegroup.com/topics-and-resources/teamwork-5-dysfunctions/Dale Carnegie - How to Win Friends and Influence People: https://en.wikipedia.org/wiki/How_to_Win_Friends_and_Influence_PeopleAndy Gove - Only the Paranoid Survive: https://www.goodreads.com/book/show/66863.Only_the_Paranoid_Survive Inevitable ft. Eminem: https://x.com/Eminem/status/1783859123614052845The Moment of Truth ft. Lebron James: https://youtu.be/xynQFsPBE3w?si=5Xxr_Q3qacsR6BpV
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When Fery Kaszoni first ventured into the world of SEO, he had no idea that 10 years later, he would be the CEO of a thriving digital PR agency on track to make ÂŁ10M per year.
Fery's success is largely driven by his personal brand, and his fun, goofy spoofs of popular songs have become a hit in the SEO community.
But it wasn't always that way. Fery shares his ups and downs as an agency owner, what he wishes he could have done differently, and how others can replicate his success.
00:00 Intro
00:59 Fery's background as a developer
04:00 First steps into the SEO industry
11:22 Finding the passion to create an agency
15:31 Shifting to digital PR
18:19 How to scale an agency to 8 figures
27:18 Success without eating your own dog food
30:13 The true ROI of sponsorships
37:49 Fery's competitive advantage
43:49 Finding and onboarding solid employees
50:38 Expansion and team structure
52:46 Fery's role at Search Intelligence
54:46 The value in creating viral videos
58:55 Balancing humor and seriousness
01:01:45 Four day work weeks
01:08:38 Are social media and brand building the future of SEO?
01:11:43 Outro
We hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend).
Where to find Fery:
LinkedIn: https://www.linkedin.com/in/ferenczkaszoni/
Website: https://search-intelligence.co.uk/
Where to find Tim:
LinkedIn: https://www.linkedin.com/in/timsoulo/
X: @timsoulo
Website: https://www.timsoulo.com/
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Is it actually possible to make AI content in one go with minimal human involvement that is as good as what a human can produce? Zac Harris, former Head of Demand Gen and SEO at Copy.ai and founder of Rankd., thinks so. But Zac does have a caveat: the input you give AI has to be far better than what your average marketer or writer tends to provide. Ever the AI skeptic, Tim Soulo sat down with Zac recently to discuss his workflows, how he scaled Copy.ai to 1M visits per month through free tools, and more. 00:00 Intro1:40 Success with AI tools16:02 The effect of mass-deleting content20:04 Copy.aiâs content strategy29:43 Where to find quality freelancers34:12 Using feedback to create custom AI workflows and content40:14 Marketing attribution, Markov chains, re-activations, and expansions56:18 Leveraging influencer marketing for brand visibility1:03:59 Link building tactics 01:13:12 The impact of mentorship1:18:20 Why Zac left Copy.ai to build his new agency1:38:17 Why teaching people how to use AI is important1:39:50 AI vs human output competition1:44:55 Building workflows for AI1:55:04 OutroWe hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend). Where to find Zac:LinkedIn: https://www.linkedin.com/in/zacharris36/Website: https://www.gorankd.com/Where to find Tim:LinkedIn: https://www.linkedin.com/in/timsoulo/X: @timsouloWebsite: https://www.timsoulo.com/
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Bryan Harris first became known for Videofruit, his industry leading blog and online course business. But these days, he has shifted focus to his new business Growth Tools and scaling 1:1 coaching.
A master at organization, leadership, and customer generation, Bryan shared tons of gold nuggets during this episode of Ahrefs Podcast, including:
00:00 Introductionâ¨
01:02 Shifting from courses to coachingâ¨
06:30 Ascension ladder vs descension ladderâ¨
15:31 A cautionary tale about sharing revenueâ¨
17:45 Free tools as a growth strategyâ¨
19:41 How to scale non-commoditiesâ¨
23:45 Finding the right CEO-marketing director fitâ¨
31:07 How Growth Tools structures its marketing departmentâ¨
37:40 BOPA (Borrowing other peopleâs audiences)â¨
42:22 Causes of stress and complexity in marketingâ¨
45:28 Guilt by associationâ¨
48:30 Choosing what to promoteâ¨
58:34 The key to generating customersâ¨
1:07:15 The right way to âFigure it outââ¨
1:11:34 Bryanâs ChatGPT historyâ¨
1:14:36 Outro
We hope you enjoy our first in-person episode of Ahrefs Podcast!
As always, be sure to like and subscribe (and tell a friend).
Where to find Bryan:
X: @Harris_Bryan
Website: growthtools.com/ahrefs
Where to find Tim:
LinkedIn: https://www.linkedin.com/in/timsoulo/
X: @timsoulo
Website: https://www.timsoulo.com/
_______________________________________________
Referenced in the episode:
Ryan Deiss: https://www.ryandeiss.com/
Russell Brunson (Dotcom Secrets): https://dotcomsecrets.com/getdcsfree-1â¨
Nathan Berry: https://nathanbarry.com/
Brennan Dunn: https://doubleyourfreelancing.com/â¨
John Lee Dumas: https://www.eofire.com/â¨
Pat Flynn: https://patflynn.com/â¨
Glenn Hill (Connection Codes): https://www.connectioncodes.co/â¨
Jim Collins (Good to Great): https://www.jimcollins.com/index.html â¨
One Minute Manager: https://www.amazon.com/The-New-One-Minute-Manager/dp/8195246893/
Seth Godin (Purple Cow): https://www.amazon.com/Purple-Cow-Transform-Business-Remarkable/dp/014101640Xâ¨
Noah Kagan: https://noahkagan.com/â¨
Rich Dad Poor Dad (Robert Kiyosaki): https://www.richdad.com/â¨
Supermensch: https://www.amazon.com/They-Call-Supermensch-Backstage-RocknRoll/dp/0062355953â¨
Figure it out: https://www.youtube.com/watch?v=CPa3E8yis0Iâ¨
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John O'Nolan worked as the Deputy Head of UX for WordPress for several years before he got fed up with the direction it was taking. He decided to launch a non-profit, open source platform called Ghost in 2013, and the response was overwhelmingly positive. With so much to unpack, there was a lot to discuss, including: 01:25 What itâs like to work for Wordpress5:25 Launching a Wordpress competitor10:37 Using non-profit and open source to create interest12:06 Why Ghost is better than Wordpress20:33 Using Recommendations and Web Mentions 30:01 Passive ways of acquiring an audience39:40 How Ghost is different than Medium45:16 The problem with Quora (and Medium) 53:06 Ghostâs major competitors and customer base58:04 Ghostâs priorities for publishers1:03:09 Journalists vs creators1:08:56 The Fediverse/Activity Pub 1:31:21 The Fediverse vs media companies1:37:07 How to become a top publisher1:44:12 Marketing Ghost1:47:33 Why a personal brand isnât everything1:53:04 Will Ghost ever go âfor profitâ? We hope you enjoy our first in-person episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend). Where to find John:X: @JohnONolanLinkedIn: https://www.linkedin.com/in/johnonolan/Website: https://john.onolan.org/Where to find Tim:LinkedIn: https://www.linkedin.com/in/timsoulo/X: @timsouloWebsite: https://www.timsoulo.com/_______________________________________________Referenced in the episode: Space campaign: https://space.paddle.com/Anthony Kenneda: https://www.linkedin.com/in/akennada/Goldenhour: https://www.goldenhour.net/Adam Robinson: https://www.linkedin.com/in/retentionadam/Marketing Against the Grain:Resources: Fediverse/Activity Pub: https://en.wikipedia.org/wiki/FediverseEv Williams: https://en.wikipedia.org/wiki/Evan_Williams_(Internet_entrepreneur)MKBHD: https://www.youtube.com/user/marquesbrownlee
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What is it like to have the freedom to create marketing campaigns that are so crazy, they're LITERALLY out of this world? Let's find out!
Andrew Davies, CMO of SaaS payment infrastructure provider Paddle, joins Ahrefs Podcast to discuss everything from their high production value video campaigns to the crossover between customer engagement and marketing to why you're probably using your blog section wrong.
If you're ready for a more advanced masterclass in marketing, you won't want to miss this discussion!
In this episode, we cover:
Creating compelling brand stories Educating customers on your product offering Bringing customers into your marketing How you should be using your blog SEO vs paid media Creating out of this world creatives Content distribution game changers Upping your video production game Leveraging events for community buildingEmpowering teams to go on camera What is Account Based Marketing (ABM) Community empowerment as a marketing tool Inspirational marketers_________________________________________________
If you enjoyed this episode, please subscribe!
Where to find Andrew:
X: https://x.com/andjdavies
LinkedIn: https://www.linkedin.com/in/andjdavies/
Website: https://www.paddle.com/
Where to find Tim:
LinkedIn: https://www.linkedin.com/in/timsoulo/
X: @timsoulo
Website: https://www.timsoulo.com/
________________________________________________
Referenced in the episode:
Space campaign: https://space.paddle.com/
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What happens when an SEO tool can't compete in SEO?
That's what happened in the early days of Surfer, an AI-powered content marketing platform. Surfer's Head of Marketing, Tomasz Niezgoda, joins the Ahrefs Podcast to explain exactly which strategies helped the company catapult to the 24th fastest-growing company in Europe and the #1 fastest-growing company in Poland.
In this episode, you'll learn:
- How to excel at product marketing
- Why Surfer does 1:1 onboarding calls (with EVERY client)
- Tracking customer responses to onboarding
- The benefit of educational videos- Where you should be distributing your webinars
- What the brand got out of redisigning their homepage
- Should you create a brand bible?
- Why SaaS certifications are valuable to clients and companies
- The secret to making your AI content actually good
_________________________________________________
If you enjoyed this episode, please subscribe!Where to find Tomasz:
LinkedIn: https://www.linkedin.com/in/niezgoda-tomasz/
Website: https://surferseo.com/
Where to find Tim:
LinkedIn: https://www.linkedin.com/in/timsoulo/
X: @timsoulo
Website: https://www.timsoulo.com/
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Ready for a Masterclass in SEO and content creation? Today's guest is Glen Allsopp, founder of Detailed.com, the SEO Blueprint course, and gaps.com.
Glen is an absolute beast when it comes to his content output, and his thorough data studies are shared widely in and out of the SEO world when he publishes them. He also does $40 website audits that sell out immediately when they're open to the public.
Glen, who is notoriously private, doesn't normally do podcasts and he never speaks at conferences. That's why this episode of Ahrefs Podcast is audio only.
But one thing Glen isn't shy about is sharing his vast SEO and business wisdom with the world. In this episode, you'll learn:
(0:00) Intro
(01:45) Maintaining Privacy
(8:49) How does Glen make money
(10:41) What he focuses on
(17:03) What his team looks like
(23:47) Not scaling his agency
(28:01) What he gets out of his $40 audits
(34:29) Creating the Detailed SEO extension
(39:47) What to pay workers
(42:10) The evolution of Detailed
(47:12) Detailed research
(54:12) Promoting Detailed content
(1:00:10) How Glen approaches ideas
(1:06:07) iPhone link building
(1:10:17) Building relationships
(1:15:00) Super pixels
(1:26:10) How Glen stays organized
(1:31:25) The current state of SEO
(1:42:56) Gaps
(1:50:30) Who Glen looks up to
(1:52:56) Media companies
_________________________________________________
If you enjoyed this episode, please subscribe!
Where to find Glen:
X: https://x.com/ViperChill
LinkedIn: https://www.linkedin.com/in/glen-allsopp-63084025/
Website: https://detailed.com/
SEO Blueprint: https://seoblueprint.com/
Gaps: https://gaps.com/
Where to find Tim:
LinkedIn: https://www.linkedin.com/in/timsoulo/
X: @timsoulo
Website: https://www.timsoulo.com/
________________________________________________
Referenced in the episode:
$40 website audits: https://detailed.com/audit/Blog Tyrant: https://www.blogtyrant.com/SEO META in 1 Click: https://chromewebstore.google.com/detail/seo-meta-in-1-click/bjogjfinolnhfhkbipphpdlldadpnmhcBloggerJet: https://bloggerjet.com/Copyblogger: https://copyblogger.com/ProBlogger: https://problogger.com/Darren Rowse: https://darrenrowse.com/How 16 Companies are Dominating the Worldâs Google Search Results (2024 Edition): https://detailed.com/google-control/TechRadar: https://www.techradar.com/pro/could-google-be-using-reddit-to-revive-an-ancient-failed-project-60000-redditors-may-well-be-mturking-for-google-answers-20TechCrunch: https://techcrunch.com/2024/03/05/amazons-new-rufus-chatbot-isnt-bad-but-it-isnt-great-either/Mark Rofe (@iamrofe): https://x.com/iamrofeSiege Media: https://www.siegemedia.com/ Ross Hudgens: https://x.com/RossHudgensPomodoro technique: https://en.wikipedia.org/wiki/Pomodoro_TechniqueSeeking Alpha: https://seekingalpha.com/Retro Dodo: https://retrododo.com/Brian Morrissey: https://x.com/bmorrisseyThe Rebooting: https://www.therebooting.com/Neil Vogel: https://www.linkedin.com/in/neilvogel/Joshua Hardwick: https://x.com/joshuachardwick
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How do you take a company from pre-launch to millions in ARR through marketing? Andus Purde, founder of Outfunnel, a sales and marketing workflow platform, has done it twice. Andrus shares his insights on how he took sales CRM and pipeline management software Pipedrive from 0 to 70K paying customers in just a few years and what he did to repeat his success with his new venture. As well spilling which specific tactics worked for him, he also shares whether he thinks they would still work in 2024 and where he thinks the future of marketing is heading.In this episode, you'll learn: (O:00) Intro(06:03) Joining Pipedrive (11:20) Launching on AppSumo as a marketing tactic(17:03) Early marketing strategies at Pipedrive(24:00) When should companies start investing in SEO? (27:55) Experience vs confidence(29:57) Are marketing titles important? (36:56) Growth strategies as Pipedrive expanded(39:28) Emerging platforms for marketers and developers(43:59) Software review platforms as a marketing strategy(49:03) Creative marketing and taking risks(54:11) Marketing analytics and attribution(1:02:09) Does creativity in marketing decrease with scale?(1:07:14) What does Outfunnel do? (1:21:25) Ideas are worthless. It's the team that matters._________________________________________________If you enjoyed this episode, please subscribe!Where to find Andrus:X: https://x.com/andruspurdeLinkedIn: https://www.linkedin.com/in/andruspurde/Website: https://purde.net/Where to find Tim:LinkedIn: https://www.linkedin.com/in/timsoulo/X: @timsouloWebsite: https://www.timsoulo.com/________________________________________________Referenced in the episode: Outfunnel: https://outfunnel.com/Purde.netKair Käsper: https://www.linkedin.com/in/kair/Klaus: https://www.klausapp.com/Zendesk: https://www.zendesk.comKlaus acquisition: https://www.klausapp.com/blog/a-message-from-the-founders/Pipedrive: https://www.pipedrive.com/Skype: https://www.skype.com/Google Chrome Web Store: https://chromewebstore.google.com/Capterra: https://www.capterra.com/TrustRadius: https://www.trustradius.com/G2: https://www.g2.com/Appsumo: https://appsumo.com/Product Hunt: https://www.producthunt.com/HubSpot: https://www.hubspot.com/Convertkit: https://convertkit.com/Mailchimp: https://mailchimp.com/Little Red Book of Gambling Wisdom: https://www.amazon.com/Little-Book-Gambling-Wisdom-Books/dp/1616083921
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If you're trying to grow your brand, you might be majorly missing out if you haven't looked into digital PR.
In this episode, Alex Nigmatulin, co-founder of PRNEWS.io shares what people get wrong with digital PR and how you can use it to your advantage.
Rather than bringing up vague concepts, Alex drills in on specific examples of how his clients have managed to drum up significant interest (including TV coverage!) through simple, effective strategies.
You'll learn:
(0:00) Intro(1:46) Sponsored content vs buying links(4:39) The cost of sponsored placements(6:33) Avoiding Google penalties(9:53) How AI has affected digital PR(12:32) Creating newsworthy stories(16:49) Finding websites for sponsored placements(21:03) How PRNEWS.io stays fresh(26:01) How links work with sponsored placements(30:03) Do sponsored links move the needle(34:16) Tracking sponsored content results(38:00) The REAL purpose of press releases(47:11) Additional PRNEWS.io services(50:00) Creating your own news(53:14) How Ahrefs could use PRNEWS.io(1:03:03) Where PRNEWS.io is heading(1:09:32) How does PRNEWS.io market itself_________________________________________________If you enjoyed this episode, please subscribe!Where to find Alex Nigmatulin:LinkedIn: https://www.linkedin.com/in/nigmatulin/Website: https://www.aleydasolis.com/enWhere to find Tim:LinkedIn: https://www.linkedin.com/in/timsoulo/X: @timsouloWebsite: https://www.timsoulo.com/________________________________________________Referenced in the episode: B2Blogger : https://b2blogger.com/Ann Smarty: https://www.seosmarty.com/iForum (Ukrainian conference): https://2023.iforum.ua/en/Ryan Holiday: https://ryanholiday.netTrust Me, I'm Lying: https://ryanholiday.net/trust-me-im-lying-confessions-of-a-media-manipulator/Muck Rack: https://muckrack.comRoxhill Media: https://roxhillmedia.com/
Ahrefs Evolve: https://ahrefs.com/events/evolve2024-singapore
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