Afleveringen

  • In this episode of AI for Pharma Growth, Dr. Andree Bates explores the critical issue of cybersecurity in healthcare with Terry Ziemniak, a cybersecurity leader with over 20 years of experience. Terry shares insights into why healthcare is one of the most targeted industries for cyberattacks and what organisations can do to protect sensitive data while maintaining accessibility. Together, they discuss the evolution of cyber threats, the role of data governance, and the importance of going beyond compliance to achieve true security.

    We delve into the complexities of healthcare data management, the latest trends in cybersecurity, and practical tips for organisations to strengthen their defences against growing threats. Terry provides actionable strategies for handling data breaches, training staff to combat phishing attacks, and starting a cybersecurity journey tailored to organisational needs.

    Guest:

    Terry Ziemniak – Partner at Tech CXO, cybersecurity expert, and fractional CISO/CIO with decades of experience advising organisations on balancing business needs with robust security frameworks.

    Topics Covered:The rising threat of cyberattacks in healthcareWhy healthcare is a lucrative target for cybercriminalsThe importance of data governance and managing risksCurrent trends in cybersecurity, including AI and shared security modelsBest practices for handling breaches and regaining trustHow healthcare organisations can start their cybersecurity journeyPredictions for the future of cybersecurity in healthcare

    Click to connect with Terry Ziemniak for more information: LinkedIn Profile | Tech CXO Website

    About the Podcast:

    AI for Pharma Growth is the podcast from pioneering pharma artificial intelligence entrepreneur Dr. Andree Bates. This show demystifies AI for anyone in biopharma, from startups to Big Pharma. Each episode dives into how AI-powered tools and future tech can transform businesses, boost growth, and achieve real-world results.

    Dr. Andree Bates, an industry leader who has spoken at over 500 global conferences, blends her deep sector experience with an obsession for AI and future tech. In each episode, she and her guests share the secrets behind time-saving and revenue-boosting AI tools. Learn how AI can be applied across sales, marketing, production, and more to unlock new opportunities for your organisation.

    Resources:

    Connect with Dr. Andree Bates: LinkedIn | Twitter | Facebook

    Explore more about AI in pharma: Eularis Website

    Let me know if you'd like to include specific links, additional resources, or refine further!

  • In this episode of AI for Pharma Growth, Dr. Andree Bates hosts Dr. Louis Rosenberg, founder and CEO of Unanimous AI, to discuss the revolutionary impact of swarm intelligence on group decision-making and forecasting in the pharmaceutical industry and beyond. Dr. Rosenberg explains how Unanimous AI's platforms—Swarm and ThinkScape—enhance the collective wisdom of groups, allowing organisations to make faster, more accurate decisions by harnessing the power of AI-driven group dynamics.

    The conversation covers practical applications, including forecasting project success in pharma R&D, predicting clinical trial outcomes, and optimising marketing strategies through group insights. Dr. Rosenberg also shares compelling real-world examples, such as Unanimous AI's prediction of the Kentucky Derby winners and its work with organisations like the United Nations and Carnegie Mellon.

    With their deep dive into swarm intelligence, Dr. Bates and Dr. Rosenberg explore the potential of these technologies to transform not only business processes but also large-scale public engagement, such as deliberative democracy.

    Guest: Dr. Louis Rosenberg – Founder & CEO of Unanimous AI, a company pioneering swarm intelligence and collective decision-making through AI-driven platforms.

    Topics Covered:

    Introduction to Swarm and ThinkScape AI platformsEnhancing pharmaceutical R&D and clinical trials with collective intelligenceReal-world applications: Predicting the Kentucky Derby and UN famine forecastsScaling group decision-making: The science behind swarm intelligenceThinkScape’s role in civic engagement and deliberative democracyPrivacy and data security in group AI platforms

    Resources:

    For more information or to see a demo of Unanimous AI's tools, connect with Dr. Louis Rosenberg and the Unanimous AI team: https://unanimous.ai

    Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/

    AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business. 

    This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget.

    As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses. 

    This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more.

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  • In this episode, we explore the intersection of artificial intelligence (AI) and healthcare supply chains with Philip Ashton, founder and CEO of 7bridges. As healthcare systems globalise, the pharmaceutical supply chain becomes increasingly complex and vulnerable to disruptions. Ashton reveals how AI and real-world data are revolutionising supply chain management, allowing for greater visibility, resilience, and efficiency.

    We dive into the unique challenges faced by pharmaceutical companies, including data integration across global networks, cost management, and the impact of external disruptions like cyberattacks and climate change. Philip explains how AI-driven technologies like digital twins, predictive modelling, and real-time data analysis enable companies to preempt and respond to these disruptions, ultimately helping to protect patient safety.

    Guest:

    Philip Ashton - Founder & CEO of 7bridges, an AI-focused company addressing healthcare supply chain challenges.

    Topics Covered:

    The Global Pharmaceutical Supply Chain: Challenges and ComplexitiesAI’s Role in Data Integration and VisibilityBuilding Resilience in Supply Chains through Digital TwinsReal-Time Data and Predictive ModellingEthical and Operational Decisions in Patient-Focused Supply ChainsThe Future of AI-Enhanced Healthcare Supply Chains

    Connect with Philip Ashton:

    Website:7bridges

    LinkedIn: Philip Ashton

    Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/

    AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business. 

    This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget.

    As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses. 

    This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more.

  • In this episode, Dr Andree Bates sits down with Dr Jayne Morgan, Vice President of Medical Affairs and On-Air Medical Expert. They discuss the transformative role of artificial intelligence (AI) in patient care, telehealth, and the future of diagnostics. Dr Morgan provides an insider’s perspective on the challenges and ethical concerns facing AI-driven healthcare, from physician burnout to data bias, and explores how these innovations could shape the future of hospitals and patient care.

    Dr Morgan highlights cardiology's rapid technological advancements and shares her views on how AI could help streamline patient interactions, reduce administrative burdens, and enable more personalised healthcare. She also addresses critical ethical considerations like the need for diverse, unbiased data and discusses areas where AI might address long-standing gaps in women's healthcare.

    Guest: Dr Jayne Morgan - Executive Director of Health and Community Education at Piedmont Healthcare, cardiologist, and advocate for innovation in patient care and health technology.

    Topics Covered:

    AI's Role in Patient Care and TelehealthChallenges in Managing Patient Information with AIThe Ethical and Practical Limitations of AI in HealthcareAddressing Bias and Improving Health Equity through DataPotential for AI in Diagnostic AdvancementsThe Future of Hospitals: Prevention and Home-Based DiagnosticsWomen’s Health and Cardiovascular Care in the Age of AI

    Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/

    Click for more information and for resources mentioned in this episode:  

    https://www.linkedin.com/in/jaynemorgan/

    www.helloheart.com

    AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business. 

    This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget.

    As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses. 

    This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more.

  • In this episode, we dive into the future of cancer treatment with Dr. Sola Adeleke, founder and CEO of Curenetics.

    Dr. Adeleke shares how his company is using artificial intelligence (AI) to predict cancer treatment outcomes and improve the personalisation of cancer therapies, particularly in immunotherapy. We explore the key challenges of current treatment methods, the role of genomics and imaging in precision medicine, and the ethical concerns in AI-driven healthcare decisions.

    We talk about the limitations of current predictive methods for cancer treatment, including immunotherapy and how Kinetics uses AI, genomics, and medical imaging to predict which patients will respond best to specific treatments.

    We look at the challenge of ensuring diverse data representation and reducing bias in AI-driven medical decisions, and how Curenetics is working with hospitals and universities to validate its AI models and bring them to clinical use.

    Guest:

    Dr. Sola Adeleke - Founder & CEO of Curenetics, an AI-driven healthcare innovation company focusing on cancer treatment personalisation.

    Topics Covered:

    Current State of Cancer TreatmentAI’s Role in Cancer CareEthics and Bias in AI ModelsCollaborations and Real-World UseFuture of Cancer Treatment

    Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/

    Click for more information and for resources mentioned in this episode:  https://www.curenetics.io/ 

    AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business. 

    This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget.

    As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses. 

    This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more.

    Resources: 

    Dr. Andree Bates LinkedIn | Facebook | Twitter 

  • In this episode, Dr. Andree Bates speaks with Dr. Jordan Lane, Chief Scientific Officer of Ignota Labs, about how explainable AI is transforming the pharmaceutical industry. They explore how Ignota Labs leverages AI to rescue drug projects that previously failed due to safety concerns.

    Dr. Lane highlights the groundbreaking technology behind the Safe Path platform, which integrates chem-informatics and bioinformatics to address drug safety issues, potentially bringing valuable but shelved drugs back to market.

    The conversation also touches on the challenges of using AI in drug discovery, particularly overcoming biases and ensuring transparency in the AI models. Dr. Lane shares real-world examples of how Igniter Labs has successfully applied its AI tools to save pharmaceutical assets. They also discuss the growing role of AI in the industry and the influence of regulatory bodies like the FDA and EMA on the adoption of AI-driven solutions in drug development.

    Key Topics Discussed:

    The impact of AI on rescuing pharmaceutical assets that failed due to safety issuesHow the Safe Path platform combines chem-informatics and bioinformatics for drug safetyOvercoming biases and challenges of using AI in drug discoveryThe evolving role of AI in pharmaceuticals, including the influence of regulatory bodies like the FDA and EMA

    Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/

    Click for more information and for resources mentioned in this episode:  https://www.ignotalabs.ai/

    AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business. 

    This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget.

    As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses. 

    This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more.

    Resources: 

    Dr. Andree Bates LinkedIn | Facebook | Twitter 

  • In this episode of "AI for Pharma Growth" Dr Andree Bates sits down with Ken Pomella, CEO of RevStar, to delve into the intricate balance between innovation and ethical responsibility in the development of AI technologies.

    They explore the ethical challenges that AI poses, particularly in the pharmaceutical and healthcare sectors, and discuss ways to ensure that AI advances without causing harm. From data privacy concerns to bias in AI systems, the conversation sheds light on how responsible governance and transparency are crucial in shaping a fair and ethical AI-driven future.

    Also discussed is the importance of ensuring that AI tools benefit everyone while minimising harm, and the challenges of creating ethical guidelines for AI in a rapidly evolving tech landscape.

    Dr Andree and Ken also talk about how transparency in AI is similar to disclosing "ingredients" in food products—users need to understand how models are built and how data is used.

    The delicate balance between regulating AI for safety and ensuring that policies do not stifle technological creativity and innovation and the significance of diverse teams and careful planning in minimising biases in AI models, along with the long-term impacts of ethical AI development on fairness and equality.

    Key Topics Discussed:

    AI Ethics and Responsible Innovation

    Data Privacy and Transparency

    The Role of Government in AI Regulation

    Mitigating Bias in AI Systems


    Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/

    Click for more information and for resources mentioned in this episode: https://revstarconsulting.com/

    AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business.

    This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget.

    As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses.

    This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more.

  • In this episode of AI for Pharma Growth, Dr. Andree Bates sits down with Cav. Franco Lofranco, CEO of APM Global, to explore how artificial intelligence is revolutionising the healthcare industry, making it more affordable and accessible. They discuss the challenges of the current healthcare system in the United States, including high costs and inequitable access, and highlight how new technology, particularly AI-driven decentralised health-sharing models, is offering innovative solutions. Franco shares insights on how Impact Health is utilising AI to reduce healthcare costs, negotiate better prices, and ultimately put control back into the hands of the patients.

    Cav. Franco Lofranco explains how AI is set to transform healthcare delivery, potentially shifting the power away from established insurance companies to more technology-driven, patient-centric models.

    The conversation dives into the inclusion of telehealth in health-sharing plans and how AI technology allows members to see and compare drug pricing across local pharmacies, driving transparency and competition.

    The disparity in healthcare access across socioeconomic groups is discussed, with a focus on how new, app-based healthcare carriers are breaking down these barriers and reducing the interference from insurance companies in patient care decisions.

    Key Topics Discussed:

    The Role of AI in Disrupting Traditional Healthcare

    Decentralised Health Sharing Model by Impact Health

    Telehealth and Cost Transparency Innovations

    Challenges in US Healthcare and the Promise of New-Generation Carriers


    Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/

    AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business.

    This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget.

    As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses.

    This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more.

  • In this episode, host Dr. Andree Bates sits down with Raj Bhattacharya, who previously headed the go-to-market function for pharma and life sciences at One Network. Raj shares his extensive background in the pharmaceutical industry, having worked in production, formulations R&D, and supply chain roles for companies like AstraZeneca and Allergan.

    Raj highlights the key challenges facing pharma supply chains, such as visibility, lead times, and inventory management. He explains how AI can help address these issues, from providing predictive analytics to offering prescriptive recommendations based on supply chain data.

    Raj shares examples of successful AI implementations and discusses the lessons learned from failed projects, emphasising the criticality of aligning AI initiatives with specific business problems rather than focusing solely on productivity gains.

    Key topics covered in the episode:

    The evolving role of AI in the pharmaceutical supply chain

    Challenges facing pharma supply chains, including visibility, lead times, and inventory management

    Potential of AI to provide predictive analytics and prescriptive recommendations

    Importance of building an ecosystem for AI-human collaboration


    Connect with Dr. Andree Bates for more information about this episode: https://eularis.com/

    To learn more about Raj’s work, reach out to him on LinkedIn: https://www.linkedin.com/in/rajbhattacharya/

    AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business.

    This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget.

    As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses.

    This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more.

    Resources:

    Dr. Andree Bates LinkedIn | Facebook | Twitter

  • This episode of AI for Pharma Growth features an interview with Noah Kjos, the Co-Founder and COO of DeepTrust, a company that offers an AI tool to authenticate whether an audio recording was generated by an AI voice or a human voice.

    Andree and Noah discuss the growing threat of deep fake audio scams and the importance of being able to verify the authenticity of voice communications, particularly in the business world. Noah shares his personal experience with his grandfather being targeted by a deepfake audio scam, which inspired him to co-found DeepTrust to tackle this issue.

    They explore various use cases for deep fake audio detection, from protecting court evidence and preventing music industry royalty infringement to safeguarding against personal and business scams.

    Key topics covered:

    The growing threat of deep fake audio scams and the impact on individuals and businesses The technical challenges of developing effective deepfake audio detection systems The importance of education and awareness around the accessibility of voice data The possibility of integrating deep fake detection into personal devices

    Connect with Dr. Andree Bates for more information about this episode: https://eularis.com/

    To discover more about Noah’s work you can head to the DeepTrust website https://www.deeptrust.ai/ and connect with him on LinkedIn https://www.linkedin.com/in/noah-kjos/

    AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business.

    This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget.

    As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses.

    This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more.

    Resources:

    Dr. Andree Bates LinkedIn | Facebook | Twitter

  • This episode of AI for Pharma Growth features an interview with Torrey Smith, the Co-Founder and CEO of Endiatx, a company developing a revolutionary robotic pill that can provide a non-invasive way to observe inside the human body.

    Torrey explains the journey of Endiatx, progressing from a startup in a Silicon Valley garage to clinical trials and engagement with leading healthcare institutions, including a conversation with the FDA. Endiatx's "PillBot" aims to bridge the gap between traditional endoscopy procedures and a more advanced, patient-friendly approach.

    The discussion delves into the inspiration behind PillBot, drawing from classic science fiction films. Torrey also provides insights into the timeline for FDA approval and the company's plans to bring this innovative technology to the US market in early 2026.

    Key topics covered:

    Endiatx's vision for a robotic pill and how it provides non-invasive access to the body The interdisciplinary approach required to develop PillBot The company's progress from a startup to clinical trials and engagement with healthcare institutions The timeline for FDA approval and plans to bring this technology to the US market

    Connect with Dr. Andree Bates for more information about this episode: https://eularis.com/

    To discover more about Torrey’s work you can head to the Endiatx website https://endiatx.com/ and connect with him on LinkedIn https://www.linkedin.com/in/torreypsmith/

    AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business.

    This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget.

    As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses.

    This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more.

    Resources:

    Dr. Andree Bates LinkedIn | Facebook | Twitter

  • This episode features an interview with Marco Baldocchi, the founder and CEO of the Marco Baldocchi Group, who specialises in leveraging AI in neuromarketing. Marco discusses his background in marketing and economics, and how a personal experience with buying a car led him to explore the unconscious decision-making processes of consumers.

    Marco explains how neuromarketing techniques, such as EEG, skin response, and facial recognition, can be used to study the brain and predict consumer behaviour. He emphasises the importance of integrating AI into these neuromarketing analyses, as it can help streamline the process and provide more accurate insights.

    Marco and Andree also addresses the ethical considerations surrounding the use of neuromarketing and AI, emphasising the importance of maintaining privacy and avoiding manipulation. Marco expresses excitement about the potential for AI to be integrated directly with the hardware used in neuromarketing, allowing for real-time interpretation of emotional responses.

    Key topics covered in the episode:

    Marco’s background in marketing and his personal experience that led him to explore neuromarketing The various neuromarketing techniques used by his company, such as EEG, skin response, and facial recognition The integration of AI into the neuromarketing process and the benefits it provides The challenges of accounting for cultural and geographical differences in consumer responses

    Connect with Dr. Andree Bates for more information about this episode: https://eularis.com/

    To discover more about Marco’s work you can head to his website https://marcobaldocchi.com/ and connect with him on LinkedIn https://www.linkedin.com/in/marcobaldocchi/

    And listen to his podcast here: https://podcasts.apple.com/us/podcast/neuromarketing-tap-into-the-customers-brain/id1692233672

    AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business.

    This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget.

    As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses.

    This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more.

    Resources:

    Dr. Andree Bates LinkedIn | Facebook | Twitter

  • In this episode, Dr. Andree Bates speaks to Mariana Matus, the co-founder and CEO of Biobot, a company that is transforming wastewater infrastructure into public health observatories.

    Mariana explains the concept of wastewater epidemiology, where wastewater samples from communities are collected and analysed for various disease indicators, including COVID-19, influenza, and substances of concern like fentanyl and cocaine.

    She also discusses how AI plays a crucial role in Biobot's work, allowing them to interpolate and model data for regions where they do not have primary data collection, thereby providing comprehensive coverage.

    In this episode you will learn:

    What wastewater epidemiology is and how Biobot is transforming it into a public health observatory The role of AI in Biobot's data collection, analysis, and modelling How Biobot is collaborating with the public sector, academia, and the pharmaceutical industry

    Connect with Dr. Andree Bates for more information about this episode: https://eularis.com/

    To learn more about Biobot head to: https://biobot.io/

    AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business.

    This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget.

    As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses.

    This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more.

    Resources:

    Dr. Andree Bates LinkedIn | Facebook | Twitter

  • In this episode of AI For Pharma Growth, Dr. Andree Bates is joined by Xander Kerman Gregory, the Head of Growth at Ubie Health, to discuss the company's innovative work in early disease prediction through the power of artificial intelligence.

    Ubie Health focussed on user-centric design to dynamically guide patients through a series of carefully selected questions to quickly arrive at the most likely diagnoses. They provide a holistic approach to improving healthcare outcomes by integrating telehealth and in-person care options.

    Xander also explores the potential for AI and zero-party data to revolutionise the patient-clinician relationship, fostering greater collaboration and a focus on preventative care. This potential lies at the core of Ubie Health’s goal to generate earlier diagnoses and improved patient outcomes.

    In this episode you will learn:

    Ubie Health’s mission and innovative approach to early disease prediction Their approach to data collection and usage Ubie Health’s user-centric design and AI-powered symptom checker The future of patient empowerment and the role of technology in transforming healthcare

    Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/

    To learn more about Ubie Health visit head to: https://ubiehealth.com/, or reach out to Xander on LinkedIn: https://www.linkedin.com/in/xanderkerman/

    AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business.

    This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget.

    As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses.

    This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more.

    Resources:

    Dr. Andree Bates LinkedIn | Facebook | Twitter

  • In this episode of AI For Pharma Growth, Dr. Andree Bates is joined by IdentifAI founders Justin Marciano and Paul Vann to explore the deep fake challenge and the innovative solutions they are developing. The pair share their unique backgrounds and motivations for founding the company, emphasising the critical need to address the growing threat of synthetic media and its far-reaching consequences across society.

    They discuss the far-reaching potential ramifications of deep fakes, including case studies of particularly significant breaches to highlight the importance of defending against these attacks. Justin and Paul explain how IdentifAI is combating the deep fake problem, highlighting their proactive approach and particularly their innovative "photographic firewall" approach.

    In this episode you will learn:

    Why deep fakes are such a significant problem, with case studies of specific large-scale attacks Justin and Paul’s motivations and backgrounds making them well-placed to combat these issues How IdentifAI is identifying deep fakes and helping to prevent related attacks How IdentifAI's "photographic firewall" works and why it is a good tool for preventing deep fakes Future plans for IdentifAI particularly in expanding beyond visual media to protect various forms of digital communication

    Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/

    To learn more about IdentifAI visit this link: https://identifai.io/

    AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business.

    This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget.

    As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses.

    This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more.

    Resources:

    Dr. Andree Bates LinkedIn | Facebook | Twitter

  • In this episode of AI For Pharma Growth, Dr. Andree Bates is joined by Vinoth Nageshwaran, a leading data engineer currently working at Business Insider. Vinoth discusses the challenges of large language models (LLMs) like ChatGPT, which often hallucinate or generate inaccurate information due to their lack of true understanding and ability to verify facts.

    Vinoth explains how the use of retrieval-augmented generation (RAG) can help improve the accuracy and relevance of LLM outputs. RAG models first retrieve relevant information from a database, then use that information to generate a more informed and contextually appropriate response.

    They also discuss the ethical considerations that must be addressed, such as ensuring transparency, mitigating bias, and protecting user privacy.

    In this episode you will learn:

    Why large language models (LLMs) like ChatGPT often hallucinate and generate inaccurate information How the use of retrieval-augmented generation (RAG) can improve the accuracy and relevance of LLM outputs How integrating RAG transformers and other AI-powered tools into data processing workflows can automate tedious tasks and identify hidden insights How RAG models address ethical considerations around transparency, bias, and privacy

    Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/

    To connect with Vinoth visit this link: https://www.linkedin.com/in/vinoth-nageshwaran-a33521126/

    AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business.

    This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget.

    As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses.

    This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more.

    Resources:

    Dr. Andree Bates LinkedIn | Facebook | Twitter

  • In this episode of AI For Pharma Growth, Dr. Andree Bates is joined by Navid Alipour, CEO of CureMetrix, which is a leading AI-powered medical imaging company that specialises in early detection of breast cancer and heart disease. The company has received two historic FDA clearances for its AI-powered breast cancer detection and breast arterial calcification detection products.

    Navid & Andree discuss the potential of AI in oncology and cardiology, highlighting the significance of CureMetrix’s FDA clearance and the benefits of using AI for early detection, including reducing false positives and negatives, and improving patient outcomes. They also discuss the need for robust cybersecurity measures to protect personal health information in the digital age.

    In this episode you will learn:

    How CureMetrix is using AI to power early detection of breast cancer and heart disease through FDA-cleared mammography products How CureMatch uses a rules-based AI system to provide personalised cancer treatment recommendations by analysing patient data How CureMetrix and CureMatch are expanding their global reach through partnerships and addressing cybersecurity challenges in healthcare

    Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/

    To find out more about CureMetrix and CureMatch, please visit their websites: https://curemetrix.com/ - https://www.curematch.com/

    And to find out about Navid’s work directly, connect with him on LinkedIn: https://www.linkedin.com/in/navid-alipour-a295777/

    AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business.

    This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget.

    As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses.

    This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more.

    Resources:

    Dr. Andree Bates LinkedIn | Facebook | Twitter

  • In this episode of AI For Pharma Growth, Dr. Andree Bates is joined by Julien Willard, a Partner and Life Science Lead at IBM. Julien is focused on how AI is being used to tackle global health challenges, particularly in low and middle-income countries (LMICs).

    Julien & Andree discuss the importance of accounting for local context when implementing tech into healthcare, overcoming limited data and infrastructure, the need for collaboration, addressing systemic healthcare issues, and ensuring transparency and ethics.

    In this episode you will learn:

    AI implementations often fail to account for local context, leading to biassed models and lack of trust. Overcoming limited data, poor infrastructure, and workflow integration is crucial. Collaboration between governments, development agencies, and tech companies is essential. AI applications like diabetic retinopathy screening can help but systemic issues must be addressed. Transparency, ethical considerations, and inclusive development are key.

    Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/

    To find out more about Julien’s work, head to his website: https://julienwillard.com/

    AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business.

    This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget.

    As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses.

    This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more.

    Resources:

    Dr. Andree Bates LinkedIn | Facebook | Twitter

  • In this episode of AI For Pharma Growth, Dr. Andree Bates talks to Dr Andrew Rut, CEO of Metadvice, about how AI is at the forefront of improvements to the pharmaceutical industry.

    Metadvice uses neural networks to enable clinicians to handle patients faster and with greater accuracy. It utilises both synthetic and real data to achieve an incredibly high level of accuracy whilst following all medical guidelines.

    They discuss the importance of technology in improving the pharma industry, particularly when it comes to early diagnosis and preventative care. They also consider the value of diverse data in enabling personalised care for all.

    In this episode, you'll discover:

    How Metadvice is able to prioritise both accuracy and speed Why preventative care is so important The value of diverse data, and the dangers of under-diverse data Why technology is the most important factor in improving the industry, and we can’t simply throw more man-hours at pharma’s problems

    For more information and to get in touch with Dr Rut and his team, visit https://www.metadvice.com/

    Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/

    AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business.

    This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget.

    As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses.

    This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more.

    Resources:

    Dr. Andree Bates LinkedIn | Facebook | Twitter

  • In this episode of AI For Pharma Growth, Dr. Andree Bates explores the pivotal role of AI in boosting team productivity within pharmaceutical companies, alongside Tim Cakir, CEO of TaskDrive.

    Tim's insights stem from his background as a growth consultant, driving TaskDrive's evolution towards AI-augmented virtual assistants and achieving remarkable efficiency gains.

    Founded with a focus on transforming how teams operate, they integrate advanced AI technologies to streamline tasks and improve overall workflow effectiveness.

    In this episode, you'll discover:

    Challenges faced in team enthusiasm and adoption of AI tools Strategies for overcoming fear of job displacement through clear communication and empathetic leadership Tailoring AI adoption strategies to fit cultural differences within teams The importance of servant leadership and ethical practices in fostering AI adoption

    For more information and to get in touch with Tim and his team, visit https://taskdrive.com/

    Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/

    AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business.

    This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget.

    As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses.

    This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more.

    Resources:

    Dr. Andree Bates LinkedIn | Facebook | Twitter